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Podcasting the Do-It-Yourself Guide 01 597787 Ffirs.Qxd 5/11/05 6:23 PM Page Ii 01 597787 Ffirs.Qxd 5/11/05 6:23 PM Page Iii 01_597787 ffirs.qxd 5/11/05 6:23 PM Page i Podcasting The Do-It-Yourself Guide 01_597787 ffirs.qxd 5/11/05 6:23 PM Page ii 01_597787 ffirs.qxd 5/11/05 6:23 PM Page iii Podcasting The Do-It-Yourself Guide Todd Cochrane 01_597787 ffirs.qxd 5/11/05 6:23 PM Page iv Podcasting: The Do-It-Yourself Guide Published by Wiley Publishing, Inc. 10475 Crosspoint Boulevard Indianapolis, IN 46256 www.wiley.com Copyright © 2005 by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada ISBN-13: 978-0-7645-9778-7 ISBN-10: 0-7645-9778-7 Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 1B/SX/QV/QV/IN No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www.wiley.com/go/permissions. LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ. For general information on our other products and services or to obtain technical support, please contact our Customer Care Department within the U.S. at (800) 762-2974, outside the U.S. at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Cataloging-in-Publication Data is Available from the Publisher Trademarks: Wiley, the Wiley logo, and related trade dress are registered trademarks of John Wiley & Sons, Inc. and/or its affiliates, in the United States and other countries, and may not be used without written permission. ExtremeTech and the ExtremeTech logo are trademarks of Ziff Davis Publishing Holdings, Inc. Used under license. All rights reserved. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. 01_597787 ffirs.qxd 5/11/05 6:23 PM Page v About the Author Todd Cochrane is originally from Quincy, Michigan, but today he lives and works in Honolulu, Hawaii. His professional background is in aviation electronics. He served 21 years in the United States Navy on active duty. Married, he and his wife Shoko have four children. His ongoing professional and personal interest in new technologies keeps him abreast of the latest developments in the technology world. His interest in podcasting has its roots in nearly 15 years of participating in different online communities. Before the advent of the Internet as we know it today, he enabled people to share ideas and data by running a dial-up bulletin board. To this day, he has a hobby BBS still on the Net. Many times, these old-school BBS systems were the only connection to home and family for troops deployed to remote locations around the globe. He developed an interest in and deployed a personal weblog in 2001. In 2002, he launched the popular technology news site, Geek News Central (www.geeknewscentral.com) and has worked hard to build a significant readership. After learning about podcasting in late 2004, he quickly started his own show and now has one of the popular technology news-based podcasts, today. It complements his Geek News Central weblog. Todd’s understanding of the coming of change to media distribution and consumption led him to launch Podcast Connect, Inc., in 2005. He is steadily working to implement unique podcasting opportunities that keep the podcaster’s best interests at heart. He is also an active member of the Tech Podcast Network. 01_597787 ffirs.qxd 5/11/05 6:23 PM Page vi Credits Executive Editor Vice President & Executive Group Chris Webb Publisher Richard Swadley Development Editor Sydney Jones Vice President and Publisher Joseph B. Wikert Technical Editor Chris McIntyre Project Coordinator Bill Ramsey Production Editor Gabrielle Nabi Proofreader Jennifer Ashley Copy Editor Jeri Freedman Indexer Johnna VanHoose Dinse Editorial Manager Mary Beth Wakefield 01_597787 ffirs.qxd 5/11/05 6:23 PM Page vii Shoko, you are my hero and the love of my life. Thanks for being mom and dad while I was out doing what I do best! To Steve and Mike for having faith in me and your support, and to Randy for that talk out on the flight-line not so long ago! 01_597787 ffirs.qxd 5/11/05 6:23 PM Page viii 02_597787 ftoc.qxd 5/11/05 6:23 PM Page ix Contents at a Glance Acknowledgments . xv Introduction . xvii Part I: Listening to the Podcast Revolution. 1 Chapter 1:What Is a Podcast?. 3 Chapter 2:Choosing Podcatcher Software. 15 Chapter 3:Finding and Subscribing to Podcasts. 39 Part II:Joining the Revolution: Your Own Podcast . 69 Chapter 4:Choosing Your Podcast Format . 71 Chapter 5:Producing a Podcast with Gear You Own Today. 87 Chapter 6:The Semiprofessional Podcast Studio. 105 Part III: Recording Your Podcast and Performing Postproduction Tasks. 137 Chapter 7:Recording Locations . 139 Chapter 8:The Recording Process . 147 Chapter 9:Recording Postproduction . 173 Part IV: Hosting and Preparing to Publish Your Podcast . 193 Chapter 10:Finding a Web Host for Your Podcast. 195 Chapter 11:Podcast Publishing and Distribution Methods . 215 Chapter 12:The Life Breath of a Podcast: RSS 2.0 with Enclosures . 235 Part V: It’s Show Time . 245 Chapter 13:Uploading Files and Publishing Your Show . 247 Chapter 14:Feedback, Promotion, and Paying the Bills . 253 Chapter 15:Where Do You Go from Here? . 265 Index . 271 02_597787 ftoc.qxd 5/11/05 6:23 PM Page x 02_597787 ftoc.qxd 5/11/05 6:23 PM Page xi Contents Acknowledgments. xv Introduction . xvii Part I: Listening to the Podcast Revolution Chapter 1: What Is a Podcast? . 3 The Fundamentals of Podcasting . 4 The Power of Walkaway Content. 6 The History of Podcasting . 8 How the Podcasting Term Originated. 11 The Growth Rate of Podcasting. 12 Who Are Podcasters? . 12 Personalities and Show Reviews . 13 Review 1:Rock and Roll Geek Show. 13 Review 2:Endurance Radio. 13 Review 3:Manic Minute . 14 Review 4:IndieFeed. 14 Summary. 14 Chapter 2: Choosing Podcatcher Software . 15 What Is Podcatcher Software?. 15 Determining Which Software Is Right for You . 16 Podcast Features. 17 Podcatcher Software for Windows . 20 Doppler . 20 iPodder . 22 jPodder . 23 Nimiq . 24 Podcatcher Software for Macs. 25 iPodderX . 25 Podcatcher Software for Linux . 27 Bash iPodder . 28 jPodder Linux. 28 02_597787 ftoc.qxd 5/11/05 6:23 PM Page xii xii Contents Podcatcher Software for Pocket PCs . 30 Egress . 31 PocketRSS . 31 Aggregators . 32 BlogMatrix Sparks . 33 FeedDemon . 34 NewsGator . 34 Smart Phones . 36 Podcatcher Resources . 36 Summary. 36 Chapter 3: Finding and Subscribing to Podcasts . 39 Finding Podcasts. 39 Top-Level Podcast Directories . 40 Using Topic-Specific Directories . 44 Exploring Podcast Directories . 47 Using Podcatcher Software . 47 Doppler . 48 iPodder Version 2.0 . 56 Using Media Player Play Lists and Your MP3 Player . 61 Using Windows Media Player . 64 Do You Really Need an MP3 Player?. 65 Using Portable Media Players . 66 One MP3 Player Accessory That Empowers Freedom of the Airways . 67 Future Possibilities (Multidistribution Paths). 67 Summary. 68 Part II: Joining the Revolution: Your Own Podcast Chapter 4: Choosing Your Podcast Format . 71 Deciding on the Podcast Format . 71 What Type of Show Should I Produce? . 72 How Long Should My Podcast Be? . 74 How Often Should I Produce a Show?.
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