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Wellness Tourism

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Wellness Tourism PROPOSAL FOR JOINT VENTURE CREATION OF WELLNESS TOURISM By : -SAR Real Estate WELLNESS TOURISM Wellness tourism involves people who travel to a different place to proactively pursue activities that maintain or enhance their personal health and wellbeing, and who are seeking unique, authentic or location- based experiences/therapies not available at home. Types of wellness tourism : - - Hotels and Hospitality - Hospitals and Medical Centers - Resorts and Retreats PURPOSE OF WELLNESS TOURISM Wellness travelers pursue diverse services - Spiritual needs - Beauty treatments - Healthy diet and weight management - Relaxation and stress relief - Environmental purpose - Social purpose - Health-related education Wellnesstravellers may seek procedures or treatments using conventional, alternative, complementary, herbal, or homeopathic medicine. MARKET POTENTIAL GROWTH DRIVERS INTRODUCING SAR GROUP :- Armed with an experience of constructing and developing over 10 million sq. ft. of breathtaking infra modules , the company has now emerged as one of the prime developers who truly believe in "MAKING DREAMS FOR YOU“ Today SAR REAL ESTATE stands tall on the foundation of its values of delivering quality and excellent real estate spaces, ensuring customer satisfaction and redefining the life style of people. SITE LOCATION Palitana - Gujarat On the basis of connectivity and the prospects the region offers, few locations have been identified as prospective wellness tourism sites WHY PALITANA Palitana is a city in Bhavnagar district, Gujarat, India. It is located 50 km southwest of Bhavnagar city and is a major pilgrimage centre for Jains Palitana is associated with Jain legends and history. Adinath, the first of the Jain tirthankaras, is said to have meditated on the Shatrunjaya hill, where the Palitana temples were later constructed. The Palitana State was a princely state, founded in 1194. It was one of the major states in Saurashtra, covering 777 km². In 1921 it had 58,000 inhabitants in 91 villages, generating a 744,416 Rs revenue. In 1656, Shah Jahan's son Murad Baksh (the then Governor of Gujarat) granted the village of Palitana to the prominent Jain merchant Shantidas Jhaveri. The management of the temples was assigned to the Anandji Kalyanji Trust in 1730. During the British Raj, Palitana was a princely state in the Kathiawar Agency of the Bombay presidency. Gross revenue, £42,000; tribute jointly to the Gaekwar of Baroda and the Nawab of Junagadh, £700. The capital of the state was the Palitana town (population 12,800). It was ruled by a Gohil Rajput, with the title of Thakore sahib (also spelled Thakor Saheb or Thakur Sahib), enjoying a 9-guns salute, of the Hindu Gohel dynasty, which received a privy purse of 180,000 r.upees at the state's accession to independent India on 15 February 1948 Palitana is the world’s only mountain that has more than 900 temples. The Palitana temples and whole mountain are considered the most sacred pilgrimage place (tirtha) by the Jain community, and is the world's largest Temple Complex. There are more than 3000 temples located on the Shatrunjaya hills, exquisitely carved in marble. The main temple on top of the hill, is dedicated to the first Tirthankara Rishabhanatha (Rishabhadeva). On the top the Shatrunjai Hill is a cluster of Jain temples, built by generations of Jains over a period of 900 years, from the 11th century onwards. The temples are managed by the Anandji Kalyanji Trust associated with the Kasturbhai Lalbhai group. From the foot of the hill to the top there are 3,800 and odd stone steps cut to facilitate climbing. The temples are exquisitely carved in marble, veritable prayers in stone. To an observer, these appear to be ivory miniatures when seen from a distance. Created by master craftsmen, the most important temple is that of the first teerthankara, Shri Adishwar. It has ornate architectural motifs, though in its overall plan it is simpler than the Choumukh. Other notable temples are those of Kumarpal, Vimalshah and Sampriti Raja. Kumarpal Solanki, a great Jain patron, probably built the earliest temple. The temple has a fabulous collection of jewels, and these can be seen with special permission. The temples date from 11th to the 20th century. Every devout Jain aspires to climb to the top of the mountain at least once in his lifetime, because of its sanctity. Not just the temples on the Hill are sacred, but as per Jain Scriptures entire Hill is sacred right from top to bottom. The journey is arduous. The walk up the stone stairway hewn into the mountain face takes about an hour and a half. For those unable or unaccustomed to the strain, sling-chairs are available at a bargain. The code for the climbers is stringent, in keeping with the rigours of the Jain faith. Food must neither be eaten nor carried on the way. The descent must begin before it is evening, for no soul can remain atop the sacred mountain during the night. While atop one can also visit a Muslim shrine of Angar Pir. The childless women seek the Pir's blessings to be blessed with children. They offer miniature cradles to the Pir and the shrine is strewn with such cradles. NEAR BY WELLNESS CENTER FROM ACTUAL LOCATION www.nimba.in GUJARAT - COMPETITIVE ADVANTAGE Gujarat has the country’s finest infrastructure and is politically most stable. Initiatives to promote wellness tourism: - - Health resorts offering Ayurvedic treatments like the Panchkarma Therapy and other treatments would be developed and suitably incentivized through a separate government resolution. - As part of its strategy to increase connectivity in the state and boost tourism to the state, Gujarat State Aviation Infrastructure Company Limited (GUJSAIL) is developing 11 airstrips across the state Learning and Operational Infrastructure: - - There are 33 AYUSH teaching institutions in the state and 34,833 AYUSH registered practitioners - The department of Ayurveda, under AYUSH, was started in Gujarat in 1960 -There are 33 specialty Ayurveda hospitals in different parts of Gujarat, with 1345 bed capacity available for patients Policy support :- - The government of Gujarat has decided to give industry status to tourism sector - Due to the industry status, the tourism sector would get the same benefits given to only industries, such as loan interest subsidies, concessions in taxes as well as in electricity duty Geography :- - The southern part of Gujarat runs along the Arabian sea. It’s northern region houses the Tharde sert. - The state has longest coastline among all states in India -1,600 kmss. There are numerous beaches along the coastline with flora and fauna, temples and recreational facilitie Medicinal Herbs :- - Gujarat has 1315 recorded species of medicinal value. These include 754 herb species, 248 tree species, 165 shrubs and 148 climbers. 1016 plant species are wild where as 299 species are being under cultivation or plantation. Good Governance : - - The state is one of the least corrupted in the country with an anti-corruption index of 0.69 - Gujarat leads in project clearance in coastal areas with a success rate of 93% - DRIVERS OF WELLNESS TOURISM IN GUJARAT Policy support The government of Gujarat has decided to give industry status to tourism sector implying it would get the same benefits given to only industries, such as loan interest subsidies, concessions in taxes as well as in electricity duty Health resorts offering Ayurvedic Treatments like the Panch karma Therapy and other treatments would be developed and suitably incentivised through a separate government resolution. Availability Ayurveda products Gujarat is a pharmaceutical manufacturing hub with ~20%Ayurvedic manufacturing units spread over four clusters –Ahmedabad, Vadodara, Ankleshwarand Bharuch & Vapi/Valsad. At least 25-30 companies including small and mid- sized pharmaceutical firms have either started making such products or are in the process of developing them APPROVALS AND INCENTIVES Approvals Required Registrations commercial establishment with the required state/district authority Gujarat Infrastructure Development Board ‘No Objection Certificate’ from the Gujarat Pollution Control Board Environmental Clearance (EC) from Ministry of Environment and Forest (MOEF) SAR REAL ESTATE Making Dreams For You Since 1960 Office Address : - Contact Us : - Mf – 114, Sanghavi Tower, Phone – 0216 2783051 Nr. Gujarat Gas Circle, Mobile – 91 9429330328 Adajan, Surat Email – [email protected] Deesa / Palanpur / Ahmedabad / Dholera / Dahej / Surat / Navsari / Navi Mumbai.
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