NAILSWORTH URBAN DESIGN FRAMEWORK April 2008
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NAILSWORTH URBAN DESIGN FRAMEWORK April 2008 ROGER EVANS ASSOCIATES for Stroud District Council & Nailsworth Town Council NAILSWORTH URBAN DESIGN FRAMEWORK ii ROGER EVANS ASSOCIATES FOR STROUD DISTRICT COUNCIL & NAILSWORTH TOWN COUNCIL NAILSWORTH URBAN DESIGN FRAMEWORK Reference : 1Jobs/1132 Nailsworth/report/working/1132-report.indd ROGER EVANS ASSOCIATES 59-63 HIGH STREET KIDLINGTON Prepared by : Alex Cochrane & Rachel Aldred OXFORD OX5 2DN Checked by : t 01865 377030 f 01865 377050 Issued : April 2008 e [email protected] w rogerevans.com ROGER EVANS ASSOCIATES FOR STROUD DISTRICT COUNCIL & NAILSWORTH TOWN COUNCIL iii NAILSWORTH URBAN DESIGN FRAMEWORK iv ROGER EVANS ASSOCIATES FOR STROUD DISTRICT COUNCIL & NAILSWORTH TOWN COUNCIL NAILSWORTH URBAN DESIGN FRAMEWORK CONTENTS 1 INTRODUCTION 1 1.1 Background to the urban design framework 2 1.2 Community aspirations 3 2 Nailsworth in Context 5 2.1 Analysis of the town 6 3 DESIGN CONCEPT 19 3.1 Design aims and objectives 20 4 URBAN DESIGN FRAMEWORK 23 4.1 The urban design framework 24 4.2 Detailed study area 28 4.3 Summary of design objectives 32 4.4 A planning policy context 34 5 IMPLEMENTATION 37 5.1 Implementation table 38 A APPENDIX 45 Planning policy 47 B APPENDIX 51 Stakeholder consultation 53 C APPENDIX 57 Stakeholder Final Report 59 LIST OF FIGURES 1 Building uses in Nailsworth town centre 7 contents & figures contents 2 Vehicular movement in Nailsworth town centre 9 3 Pedestrian movement in Nailsworth town centre 11 4 Urban form and townscape plan of Nailsworth town centre 13 5 The concept for the Urban Design Framework 21 6 Urban Design Framework plan 25 7 Detailed study area 29 8 Old Market plan 30 ROGER EVANS ASSOCIATES FOR STROUD DISTRICT COUNCIL & NAILSWORTH TOWN COUNCIL v NAILSWORTH URBAN DESIGN FRAMEWORK vi ROGER EVANS ASSOCIATES FOR STROUD DISTRICT COUNCIL & NAILSWORTH TOWN COUNCIL NAILSWORTH URBAN DESIGN FRAMEWORK introduction ROGER EVANS ASSOCIATES FOR STROUD DISTRICT COUNCIL & NAILSWORTH TOWN COUNCIL 1 1 NAILSWORTH URBAN DESIGN FRAMEWORK INTRODUCTION 1.1 Background to the Urban Design Framework The aim of the Nailsworth Urban Design Framework is to capture and exploit the town’s strengths and realise opportunities by setting out a physical structure that will accommodate change to the benefit of the town over the next generation and beyond. The Urban Design framework aspires to be adopted as planning guidance and as a part of the forthcoming Local Development Framework for the Stroud district. In July 2006 Roger Evans Associates were commissioned by Stroud District Council in partnership with Nailsworth Town Council to produce a ‘vision and masterplan’ for Nailsworth town centre. In the brief, the vision statement was to: ‘Create a vibrant town centre environment which builds upon positive characteristics of the existing historic core, but also provides for a new range of attractive uses for the future’ The brief outlined a number of regeneration opportunities in the town, and specifically pointed toward the possibilities of large scale change in the Old Market area. Action Plan for Nailsworth Approaches to the town are often strikingly beautiful. The draft Action Plan for Nailsworth was published in May 2006. A SWOT (strengths, weaknesses, opportunities and threats) analysis of the town centre was carried out as part of the plan. Full details of this are contained in the draft Action Plan document. In response to the SWOT analysis, the Action Plan set out the following specific objectives: We would like Nailsworth to be: • An attractive Cotswold Market Town • A safe place to live and welcoming to visitors • A town with opportunities to learn and play • A town with opportunities to work • Accessible The entrance to Nailsworth from The ‘W’ is full of character, though it is let • A town which protects and values the environment down by the run-down state of the characteristic cattle gate, and the area in • A town with a range of health and social care front of Somerfield. The Action Plan mentions a number of planned and current regeneration projects that help to achieve the objectives of the plan, the first of which is the regeneration of Old Market. It states that a masterplan will be prepared which will provide physical design concepts and proposals which deliver the objectives of the Action Plan, and which will contain a high level of public consultation. Since the start of the commission, the ‘vision and masterplan’ has been re-named the ‘Nailsworth Urban Design Framework’. Popular eateries and shops – typified by William’s – are becoming a leading ‘USP’ for Nailsworth. 2 ROGER EVANS ASSOCIATES FOR STROUD DISTRICT COUNCIL & NAILSWORTH TOWN COUNCIL INTRODUCTION NAILSWORTH URBAN DESIGN FRAMEWORK 1 1.2 Community Aspirations A Stakeholder Workshop was assembled at the start of the commission in order to agree a set of community aspirations to which the framework would respond. Below is a summary of the consultation that was undertaken. The Stakeholder Event The following were agreed as priorities by at least two of The Stakeholder Workshop took place on the 4th July 2006. the groups: It was attended by representatives from local businesses, 7. Improving conditions for pedestrians crossing community groups, service providers, elected members and busy roads public officers. The SWOT analysis provided the starting point 8. Providing a design framework that would act in the for discussion, after which the assembled audience broke out into long term groups in order to: 9. Reducing the impact of traffic in Old Market 1. re-affirm in their groups the opportunities and constraints 10. Create a ‘greener’ town with more trees and green established through the SWOT analysis by agreeing to or natural spaces (around) 10 key objectives or aspirations, and The following is a selection of some of the more popular ideas 2. consider ideas for physical change in the town. for physical change in the town: This was effective in establishing an agreed ‘brief’ for the urban • Demolition of the ‘bungalow shops’ and police station; design framework which had its origins at the community level. By • Underground parking areas; encouraging the group to think about ideas for physical change, it also provided an opportunity to consider the scope and purpose • Demolition of Brutons; of the framework, and the physical opportunities that arise when • A one-way traffic system through the town; planning for long term change in the town. The break out groups • Providing on-street bus stops instead of a depot; re-assembled at the end of the evening to share their conclusions and ideas, while the design team recorded the outcomes. This • Pedestrianisation of the Market Street area; information is included in Appendix B. • Low-energy buildings; The Outcome of Agreed Priorities • Removal of walls and shrubs in Mortimer Gardens; and In summary, there was a fair degree of consensus where the main • Cycle paths and storage throughout the town. objectives and aspirations were concerned. The following were agreed as priorities by three or more of the groups: 1. Comprehensively improving the Old Market / bus station area 2. Providing increased and more convenient parking 3. Creation of a focal point - such as a main town square 4. Provision of a new shared civic building in the centre of town 5. Revealing the waterways and making more of the town’s heritage 6. Improving the condition of pedestrian routes and spaces A representative from one of the stakeholder groups reports back to the assembled audience their ideas for change, aided by a member of the design team. ROGER EVANS ASSOCIATES FOR STROUD DISTRICT COUNCIL & NAILSWORTH TOWN COUNCIL 3 NAILSWORTH URBAN DESIGN FRAMEWORK 4 ROGER EVANS ASSOCIATES FOR STROUD DISTRICT COUNCIL & NAILSWORTH TOWN COUNCIL NAILSWORTH URBAN DESIGN FRAMEWORK nailsworth in context ROGER EVANS ASSOCIATES FOR STROUD DISTRICT COUNCIL & NAILSWORTH TOWN COUNCIL 5 2 NAILSWORTH URBAN DESIGN FRAMEWORK NAILSWORTH IN CONTEXT 2.1 Analysis of the town Nailsworth is a place of fascinating contrasts. In parts it can seem down-at-heel and redundant, yet it is an historic Cotswold town with a thriving local centre and a growing reputation for arts and crafts activities, chic eateries and shops. Building uses and activity Figure 1, shows the main uses of buildings in the town centre in around Day’s Mill, Old Market and George Street. The Nailsworth summer 2006. It illustrates the mix of uses and their concentration Mills Industrial Estate is a major employer in the town and lies within the study area, in contrast with almost entirely residential relatively unobtrusively behind Somerfield, along the river valley development outside it. line, leading southward. As a local centre for day to day shopping, Nailsworth is well The surrounding area is dominated principally by housing, served. There is a large supermarket, several national multiple beyond which lies naturally forested countryside. Forest Green, retailers and many local convenience stores. The focal points for in particular, which is accessible only via Spring Hill, contains this activity in the town are Old Market, where the majority of the a concentration of housing on the edge of town. Particular high street shops are located and George Street, with Somerfield exceptions to this are key destinations on the edge of town such alongside several other high street retailers. as Ruskin Mill, Egypt Mill and Forest Green Rovers FC. Restaurants and cafés are plentiful, and for good reason. There are some vacant premises in Nailsworth. The most notable Nailsworth’s gastronomic reputation has grown in recent years. are Day’s Mill and a handful of buildings at the upper end of Focal points in this regard are George Street, Cossack Square and Fountain Street and on Bridge Street. In addition, there are some Market Street. The town also has a good number of specialist vacancies at the bottom end of Butchers Hill Lane and Market retailers on Fountain Street and Market Street, which also attract Street.