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A Survival Guide CORPORATE ANALYTICS A Survival Guide Web: cortexhive.com | Blog: ozanalytics.com | LinkedIn: bigthings | Twitter: @innovate61 1 Sunday, 11 March 12 1 TOPICS •Introduction and Background •Personal •News •Information Management @ News •Range of activities •Organisation •Advice •A Personal Information Management Strategy •Acquisition and organisation •Networking 2 Sunday, 11 March 12 2 PERSONAL BACKGROUND •A 25 year veteran of analytics: • First job was lugging paperwork at the ONA •Education: • Economics @ ANU • Operations research and computer science @ Canberra University •20 year journey around the world: • Living along the way in Norway, UK, USA, Turkey, Greece, The Netherlands, China, France and Canada • Working for the likes of Storebrand, Citigroup, ABN AMRO, and National Westminster Bank • Career switch at 32 •Education: • MBA @ EDHEC/Theseus Institute/MIT Sloan School. 3 Sunday, 11 March 12 3 PERSONAL BACKGROUND •Continued my journey around the world: • CEO starting a series of content companies in the media industry • My first internet venture was a business newsletter launched in 1994 called ‘The Web Word’. • My second venture was an international consultancy startup ‘commercialisation of the internet’ • 3rd venture was a data visualisation service tracking M&A and emerging technology adoption • Career switch at 42 4 Sunday, 11 March 12 4 PERSONAL BACKGROUND •Returning to Australia in 2003: • So my family could learn to speak English and experience Aussie life • Consulted for a time building models and data warehouse based solutions • Head of Business Intelligence and Analytics at ING DIRECT Australia • At News since 2009. •Other activities: • Director of the Business Intelligence Group – ‘the Business Intelligence CORTEX’, an online community for Austral/Asian professionals in business intelligence, information management, data warehousing, performance management and analytics. • I also blog about analytics in a quiet corner of the net called Oz Analytics. 5 Sunday, 11 March 12 5 6 Sunday, 11 March 12 6 NEWS LIMITED •Australia’s largest media conglomerate: •10,000 staff, of which 3,000 are journalists •spans newspaper and magazine publishing, Internet, Pay TV, National Rugby League, market research, DVD and film distribution, and film and television production. •Print activities: •146 daily, Sunday, weekly and bi-weekly newspapers •60 magazines such as GQ, Vogue, Delicious, Masterchef, reaching 8.5 million Australians •Broadcasting activities: •Foxtel, Fox Sports, Sky NZ 7 Sunday, 11 March 12 7 NEWS LIMITED •Digital media activities: •News.com.au, CareerOne.com.au, Carsguide.com.au, in2mobi.com.au, TrueLocal.com.au, Moshtix.com.au, Wego.com, Netus, Realestate.com.au, Propertyfinder.com, HomeSite.com.au, carsguide.com.au, GetPrice.com.au, as well as websites for most newspaper and magazine titles. •News Lab, Learning Seat, PropertyLook, Primedia. •Other activities: •Fox Studios •AAP •Brisbane Broncos •Melbourne Storm 8 Sunday, 11 March 12 8 NEWS CORPORATION •Key Numbers: •40,000 staff •$60B in assets, $34B revenue •The world's second-largest1 media conglomerate •Activities: • Fox News, Twentieth Century Fox, 20th Century Fox Television, Blue Sky Studios, Shine Group, New Regency, Rotana, Fox Sports Grill, Fox Studios • Dow Jones & Company, Wall Street Journal, Barron's, Far Eastern Economic Review, Factiva, Dow Indexes • BSkyB, Sky, STAR TV, Hathway Cable & Datacom, LAPTV, National Geographic Channels • The Sun, the Times, New York Post, The Daily • Foxsports.com, Hulu, Flektor, IGN Entertainment, Giga.de, Slingshot Labs, Strategic Data Corp, Scout.com, WhatIfSports.com, Indya.com • HarperCollins, Zondervan • Ad Systems, SmartSource, News Outdoor Group • STATS, Inc., Jamba!, NDS Group 1 The Walt Disney Company is #1 9 Sunday, 11 March 12 9 WHY INFORMATION MANAGEMENT? 10 Sunday, 11 March 12 10 IM @ NEWS •You have to wait to make/change a report •There are more than 100 requests pending •Multiple numbers for the same thing •The same words mean different things •You can't get an instant understanding •The commentary is larger than the report •The report is handcrafted •It takes longer than 5 minutes to view •You can't access the report •You manually validate key numbers 11 Sunday, 11 March 12 11 •“Between now and 2020, the amount of digital information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media” IDC iView, "The Digital Universe Decade – Are You Ready?" May 2010 •“Global mobile data traffic will increase 26-fold between 2010 and 2015 ... Mobile network connection speeds will increase 10-fold by 2015 ... Two-thirds of the world’s mobile data traffic will be video by 2015.” Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015, February 2011 •Chinese-language content will dominate the internet by 2014 Gartner 2009 12 Sunday, 11 March 12 12 13 University of Southern California study, February 2011 Sunday, 11 March 12 13 14 Sunday, 11 March 12 14 WHAT I DO 15 Sunday, 11 March 12 15 IM @ NEWS •National Information Manager • Business owner of our information assets • Strategic information planning • Data governance • Policies • Processes • Procedures • Data management • Enterprise analytic insights • Collaboration • Analyst accreditation 16 Sunday, 11 March 12 16 17 Sunday, 11 March 12 17 Copyright The New Yorker 18 Sunday, 11 March 12 18 19 Graphic Novel illustration copyright Peter Kuper illustration Peter copyright GraphicNovel Sunday, 11 March 12 19 20 Sunday, 11 March 12 20 21 Sunday, 11 March 12 21 IM ACTIVITIES •Experimentation •Data mining •Prototyping •Outsourcing (IaaS) •Developing enterprise views • Data profiling • Setting standards in analytic methods, terms and measures • Enterprise taxonomy, hierarchies and (federated) SSOT •Social intelligence • Internal: CoP’s using SharePoint 2010 and Jive • External: social media 22 Sunday, 11 March 12 22 BAU ANALYTIC ACTIVITIES •Place DQ and analysis champions in IT and businesses. •Run CoP’s of domain experts across the enterprise •Govern data owners of reported data items and measures: • All business data and their definitions (including reference data) • Enterprise performance measures and their calculation basis • Solutions (business processes and IT) •Monthly CoP meetings to solve IM issues •Each CoP member then leads their own local CoP 23 Sunday, 11 March 12 23 HOW WE ARE ORGANISED 24 Sunday, 11 March 12 24 IM ORGANISATION CEO & exec team Data Analytic Centre Communities Communities of Excellence • Access • IM Strategy • Monitor and Analyse • National view • Discover and Explore • Tool Evaluation and Selection • Quality • Content Management • Classify Data • Collaboration and Change • Metadata Management • Training and Accreditation • Data Profiling 25 Sunday, 11 March 12 25 IM ORGANISATION CIO Enterprise Application Infrastructure Architects Development • Information Architecture • IM Application Development • Database Administration • Application Interfaces • Data Profiling • Operations Management • Data Warehouse Design • Project Management • Governance 26 Sunday, 11 March 12 26 3 MODELS I FIND USEFUL 27 Sunday, 11 March 12 27 28 Sunday, 11 March 12 28 29 Sunday, 11 March 12 29 30 Sunday, 11 March 12 30 TO SURVIVE AND SUCCEED ... 31 Sunday, 11 March 12 31 32 Sunday, 11 March 12 32 33 Sunday, 11 March 12 33 Copyright The New Yorker 34 Sunday, 11 March 12 34 35 Sunday, 11 March 12 35 36 Copyright The Economist The Copyright Sunday, 11 March 12 36 37 Sunday, 11 March 12 37 38 Sunday, 11 March 12 38 MY TIME •xxx •xxx •xxx •xxx •xxx •xxx •xxx Copyright The New Yorker “He’s charged with expressing contempt for analytics.” 39 Sunday, 11 March 12 39 40 Sunday, 11 March 12 40 PROFESSIONAL SURVIVAL 41 Sunday, 11 March 12 41 INFORMATION ACQUISITION •Paid Market Research •Gartner, Forrester, Nielsen, Factiva •Dedicated web searches •Devonagent pro •Search set support, visual and text dynamic summaries •Integrated web browser and broad support of formats •Average of 900 items added per week •RSS subscriptions •Devonthink pro office •CORTEX Community •58,000 objects linked in the forums. 42 Sunday, 11 March 12 42 RSS FEEDS INTO BOK • A Matter Of Degree • Fern Halper's data makes the world go • Latest White Papers in Business • Statistical Modeling, Causal Inference, and • Accenture Information Management 'round Intelligence - Data Warehousing Social Science Podcast Series • Figshare blog feed • Left of the Date Line • Steven Poole • Accenture Technology Labs Blog • Financial Times - The Connected Business • management blog • strategy+business - All Updates • Advance RSS Feed • First Monday • McKinsey Quarterly • TDWI News and Articles • AGIMO Blog • FT Connected Business • McKinsey Quarterly • TDWI White Paper Library • Analysis Intelligence • FT Digital Business with Peter Whitehead • Media & Entertainment Podcast Series: • Tech Europe • Analyst First • FT Tech Hub Digital Transformation in Challenging • Technology Review RSS Feeds • analytics.typepad.com • FT.com - Interactive Times • Technology Spectator • Avinash Kaushik (@avinash) on Twitter • FT.com - Media • Media and Entertainment • Technology: Technology blog | • Best Analytics • FT.com - Technology • Media Lab guardian.co.uk • Beyond Search • GigaOM » Mathew Ingram Archives • MIT Sloan Management Review • The Billion Prices Project @ MIT • Big Think • HBR.org • Monash Research Integrated Feed • The Business Forecasting Deal • BizIntelligence.TV • High Performance Business Podcast • Nerds on Wall Street • The Content
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