CORPORATE ANALYTICS A Survival Guide

Web: cortexhive.com | Blog: ozanalytics.com | LinkedIn: bigthings | Twitter: @innovate61 1

Sunday, 11 March 12 1 TOPICS •Introduction and Background •Personal •News •Information Management @ News •Range of activities •Organisation •Advice •A Personal Information Management Strategy •Acquisition and organisation •Networking

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Sunday, 11 March 12 2 PERSONAL BACKGROUND

•A 25 year veteran of analytics: • First job was lugging paperwork at the ONA •Education: • Economics @ ANU • Operations research and computer science @ Canberra University •20 year journey around the world: • Living along the way in Norway, UK, USA, Turkey, Greece, The Netherlands, China, France and Canada • Working for the likes of Storebrand, Citigroup, ABN AMRO, and National Westminster Bank • Career switch at 32 •Education: • MBA @ EDHEC/Theseus Institute/MIT Sloan School.

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Sunday, 11 March 12 3 PERSONAL BACKGROUND

•Continued my journey around the world: • CEO starting a series of content companies in the media industry • My first internet venture was a business newsletter launched in 1994 called ‘The Web Word’. • My second venture was an international consultancy startup ‘commercialisation of the internet’ • 3rd venture was a data visualisation service tracking M&A and emerging technology adoption • Career switch at 42

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Sunday, 11 March 12 4 PERSONAL BACKGROUND

•Returning to Australia in 2003: • So my family could learn to speak English and experience Aussie life • Consulted for a time building models and data warehouse based solutions • Head of Business Intelligence and Analytics at ING DIRECT Australia • At News since 2009. •Other activities: • Director of the Business Intelligence Group – ‘the Business Intelligence CORTEX’, an online community for Austral/Asian professionals in business intelligence, information management, data warehousing, performance management and analytics. • I also blog about analytics in a quiet corner of the net called Oz Analytics.

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Sunday, 11 March 12 6 NEWS LIMITED •Australia’s largest media conglomerate: •10,000 staff, of which 3,000 are journalists •spans newspaper and magazine publishing, Internet, Pay TV, National Rugby League, market research, DVD and film distribution, and film and television production. •Print activities: •146 daily, Sunday, weekly and bi-weekly newspapers •60 magazines such as GQ, Vogue, Delicious, Masterchef, reaching 8.5 million Australians •Broadcasting activities: •Foxtel, Fox Sports, Sky NZ

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Sunday, 11 March 12 7 NEWS LIMITED •Digital media activities: •News.com.au, CareerOne.com.au, Carsguide.com.au, in2mobi.com.au, TrueLocal.com.au, Moshtix.com.au, Wego.com, Netus, Realestate.com.au, Propertyfinder.com, HomeSite.com.au, carsguide.com.au, GetPrice.com.au, as well as websites for most newspaper and magazine titles. •News Lab, Learning Seat, PropertyLook, Primedia. •Other activities: •Fox Studios •AAP •Brisbane Broncos •Melbourne Storm

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Sunday, 11 March 12 8 NEWS CORPORATION •Key Numbers: •40,000 staff •$60B in assets, $34B revenue •The world's second-largest1 media conglomerate •Activities: • Fox News, Twentieth Century Fox, 20th Century Fox Television, Blue Sky Studios, Shine Group, New Regency, Rotana, Fox Sports Grill, Fox Studios • Dow Jones & Company, Wall Street Journal, Barron's, Far Eastern Economic Review, Factiva, Dow Indexes • BSkyB, Sky, STAR TV, Hathway Cable & Datacom, LAPTV, National Geographic Channels • The Sun, the Times, New York Post, The Daily • Foxsports.com, Hulu, Flektor, IGN Entertainment, Giga.de, Slingshot Labs, Strategic Data Corp, Scout.com, WhatIfSports.com, Indya.com • HarperCollins, Zondervan • Ad Systems, SmartSource, News Outdoor Group • STATS, Inc., Jamba!, NDS Group 1 The Walt Disney Company is #1 9

Sunday, 11 March 12 9 WHY INFORMATION MANAGEMENT?

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Sunday, 11 March 12 10 IM @ NEWS •You have to wait to make/change a report •There are more than 100 requests pending •Multiple numbers for the same thing •The same words mean different things •You can't get an instant understanding •The commentary is larger than the report •The report is handcrafted •It takes longer than 5 minutes to view •You can't access the report •You manually validate key numbers

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Sunday, 11 March 12 11 •“Between now and 2020, the amount of digital information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media” IDC iView, "The Digital Universe Decade – Are You Ready?" May 2010

•“Global mobile data traffic will increase 26-fold between 2010 and 2015 ... Mobile network connection speeds will increase 10-fold by 2015 ... Two-thirds of the world’s mobile data traffic will be video by 2015.” Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015, February 2011

•Chinese-language content will dominate the internet by 2014 Gartner 2009 12

Sunday, 11 March 12 12 13 University of Southern California study, February 2011 Sunday, 11 March 12 13 14

Sunday, 11 March 12 14 WHAT I DO

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Sunday, 11 March 12 15 IM @ NEWS •National Information Manager • Business owner of our information assets • Strategic information planning • Data governance • Policies • Processes • Procedures • Data management • Enterprise analytic insights • Collaboration • Analyst accreditation

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Sunday, 11 March 12 17 Copyright T h e New Yorker

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19 Graphic Novel illustration copyright Peter copyright Novel illustration Graphic Kuper

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Sunday, 11 March 12 21 IM ACTIVITIES

•Experimentation •Data mining •Prototyping •Outsourcing (IaaS) •Developing enterprise views • Data profiling • Setting standards in analytic methods, terms and measures • Enterprise taxonomy, hierarchies and (federated) SSOT •Social intelligence • Internal: CoP’s using SharePoint 2010 and Jive • External: social media

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Sunday, 11 March 12 22 BAU ANALYTIC ACTIVITIES •Place DQ and analysis champions in IT and businesses. •Run CoP’s of domain experts across the enterprise •Govern data owners of reported data items and measures: • All business data and their definitions (including reference data) • Enterprise performance measures and their calculation basis • Solutions (business processes and IT) •Monthly CoP meetings to solve IM issues •Each CoP member then leads their own local CoP

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Sunday, 11 March 12 23 HOW WE ARE ORGANISED

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Sunday, 11 March 12 24 IM ORGANISATION CEO & exec team

Data Analytic Centre Communities Communities of Excellence

• Access • IM Strategy • Monitor and Analyse • National view • Discover and Explore • Tool Evaluation and Selection • Quality • Content Management • Classify Data • Collaboration and Change • Metadata Management • Training and Accreditation • Data Profiling

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Sunday, 11 March 12 25 IM ORGANISATION

CIO

Enterprise Application Infrastructure Architects Development

• Information Architecture • IM Application Development • Database Administration • Application Interfaces • Data Profiling • Operations Management • Data Warehouse Design • Project Management • Governance

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Sunday, 11 March 12 26 3 MODELS I FIND USEFUL

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Sunday, 11 March 12 30 TO SURVIVE AND SUCCEED ...

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Sunday, 11 March 12 33 Copyright T h e New Yorker

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36 Copyright Copyright Economist The Sunday, 11 March 12 36 37

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Sunday, 11 March 12 38 MY TIME •xxx •xxx •xxx •xxx •xxx •xxx •xxx

Copyright T h e New Yorker “He’s charged with expressing contempt for analytics.” 39

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Sunday, 11 March 12 40 PROFESSIONAL SURVIVAL

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Sunday, 11 March 12 41 INFORMATION ACQUISITION •Paid Market Research •Gartner, Forrester, Nielsen, Factiva •Dedicated web searches •Devonagent pro •Search set support, visual and text dynamic summaries •Integrated web browser and broad support of formats •Average of 900 items added per week •RSS subscriptions •Devonthink pro office •CORTEX Community •58,000 objects linked in the forums.

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Sunday, 11 March 12 42 RSS FEEDS INTO BOK

• A Matter Of Degree • Fern Halper's data makes the world go • Latest White Papers in Business • Statistical Modeling, Causal Inference, and • Accenture Information Management 'round Intelligence - Data Warehousing Social Science Podcast Series • Figshare blog feed • Left of the Date Line • Steven Poole • Accenture Technology Labs Blog • Financial Times - The Connected Business • management blog • strategy+business - All Updates • Advance RSS Feed • First Monday • McKinsey Quarterly • TDWI News and Articles • AGIMO Blog • FT Connected Business • McKinsey Quarterly • TDWI White Paper Library • Analysis Intelligence • FT Digital Business with Peter Whitehead • Media & Entertainment Podcast Series: • Tech Europe • Analyst First • FT Tech Hub Digital Transformation in Challenging • Technology Review RSS Feeds • analytics.typepad.com • FT.com - Interactive Times • Technology Spectator • Avinash Kaushik (@avinash) on Twitter • FT.com - Media • Media and Entertainment • Technology: Technology blog | • Best Analytics • FT.com - Technology • Media Lab guardian.co.uk • Beyond Search • GigaOM » Mathew Ingram Archives • MIT Sloan Management Review • The Billion Prices Project @ MIT • Big Think • HBR.org • Monash Research Integrated Feed • The Business Forecasting Deal • BizIntelligence.TV • High Performance Business Podcast • Nerds on Wall Street • The Content Economy • Blog Series • No Free Hunch • The Corner Office • Blue Chips Technology • High Scalability • OASIS • The Numbers Guy • Brian Solis • hilarymason.com • OASIS Staff Blogs - • The Practitioner's Guide to Data Quality • BuzzData | Blog • Incisive.nu • OkTrends Improvement • BuzzMachine • Information Arbitrage • Open • The Text Frontier • Byte Mining • Information Architect • Open Knowledge Foundation Blog • The WiseWindow Blog • Cato Unbound • Information Management • OpenCalais - Official Blog • Thomas Otter • CITO Research • Information Management - Blogs • OpenCalais - What's New • Tim O'Reilly on O'Reilly Radar • CleverWorkarounds • Information Management - Current Issue • Oz Analytics • Value Alley • Closing the Intelligence Gap • Information Week: analytics blog • Peter Norvig • Ventana Research - Alan Kay – Research • Collaboration • Infovegan.com Healthy Information Diets • PeteSearch Management feed • Customer Analytics • InfoWar • Predicate, LLC • Ventana Research - David Menninger – • Data Driven: Data Analytics, Dashboard • Inside Info Blog • Predicate, LLC » Notes on Content Research Director feed Design • Intellectual Capital Punishment • Predictive Signals • Ventana Research - Mark Smith – CEO • Data Liberation • International Institute for Analytics • Project Barcelona Team Blog & Chief Research Officer feed • Data Wrangling • Journal of Information Technology - AOP • PsyBlog • Ventana Research - Richard Snow – • Datablog | guardian.co.uk • JT on EDM • Quantified Self Research Director feed • dataists • Juice Analytics • Quantnet • Ventana Research - Robert Kugel – SVP • Dataspora • kiwitobes.com • ReadWriteWeb Research feed • Deloitte Insights Podcast • KM Site • Real Analytics • Venture Capital Dispatch • Digital Landfill • Knowledge@Wharton -- Strategic • Real BI for Real Users • Visual Loop • Digits » Privacy Management • Records and Information Management • XLMPP - eBay blog • DITA XML.org - Online community for • KnowledgeBoard - Communities of Professionals Australasia» news • Zero Intelligence Agents the Darwin Information Typing Practice (CoPs) • Revolutions Architecture OASIS Standard • KnowledgeBoard - Human Side of • SAS White Papers • eaves.ca Knowledge Management • Scatter/Gather • Enterprise Information Management • KnowledgeBoard - Knowledgeboard • semanticweb.com • Executive Insight • Latest Articles on Business of IT • SmartData Collective

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Sunday, 11 March 12 43 BOK • 12+ databases: •Devonthink pro office •100GB •200,000 objects •15 years knowledge • Automated meta-tagging, classification and OSX integration • Research tool •Acquisitions mentioned plus: •Email archives •Document repositories • Obscene amount of backup • A persistent concern about the indexes and databases • Retention of all original sources.

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Sunday, 11 March 12 44 DEVONAGENT PRO

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Sunday, 11 March 12 45 DEVONTHINK PRO OFFICE

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Sunday, 11 March 12 46 BOK • Helping out: •Tagger - metatagging app •SiteSucker •Deep - visual search app •Devonthink to go - ipad app •What I want for christmas: •OpenCalais - online semantic analysis service.

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Sunday, 11 March 12 47 DEEP

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Sunday, 11 March 12 48 NETWORKING 49

Sunday, 11 March 12 49 NETWORKING 3,000 30,000

new blog entry CORTEX forums 35,000 Oz Analytics blog 100 million

News Corp Community 300

Profile

12 million 9,000 CORTEX LinkedIn Group

600 million

Twitter Analytics Community

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Sunday, 11 March 12 50 SOME FINAL TIPS ...

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Sunday, 11 March 12 51 52 Copyright T h e New Yorker Sunday, 11 March 12 52 Copyright T h e New Yorker

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Sunday, 11 March 12 54 Web: tbig.com.au | Blog: analytics.typepad.com | LinkedIn: bigthings | Twitter: innovate61 55

Sunday, 11 March 12 55 END OF PRESENTATION

Mail: [email protected] | Tel: +61 413 666 724 Web: cortexhive.com | Blog: ozanalytics.com | LinkedIn: bigthings | Twitter: @innovate61 56

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