Tackling IP Change at Pernod Ricard

Total Page:16

File Type:pdf, Size:1020Kb

Tackling IP Change at Pernod Ricard Change at Pernod Ricard Tackling IP change at Pernod Ricard brand owners, manage their IP rights and Audrey Yayon-Dauvet, group IP products. In order to ensure the best director at Pernod Ricard, explains possible consistency and harmonisation how she shaped the company’s IP in the protection and defence of our IP rights, we had to put in place an overall function to match the corporate organisation, sharing the same values and culture rules. The IP team I now coordinate is composed of six IP hubs, based near the businesspeople in each major brand-owning Feature by Trevor Little company – for example, in Australia, the United States, the United Kingdom, Sweden Implementing a consistent approach to and France – while also taking into account trademark and brand protection is always the development of the group.” a challenge, but in a company with a This landscape has shifted continuously decentralised portfolio of brands and a as Pernod Ricard has pursued acquisition history of expansion, the job is harder still. strategies (see illustration on page 10). In Yet this was precisely the task facing 2001 the company acquired 38% of Audrey Yayon-Dauvet when she took on the Seagram’s wines and spirits business, while role of group IP director at Pernod Ricard. in 2005 it took over Allied Domecq. “It was Since its creation in 1975, Pernod Ricard after this acquisition, and with the increase has adopted a devolved management in the size of the IP function, that the structure, being organised into a holding general counsel and senior management company, which focuses on strategic decided it was a good idea to look at the IP management and monitoring business structure,” notes Yayon-Dauvet. In 2008 activities, and brand-owning subsidiaries, came the acquisition of the Vin & Sprit which develop products and define the group, leading to the need for a dedicated global marketing strategy for their brands. team in Sweden. Yayon-Dauvet explains: “When I joined Today, the emphasis is on taking a as the global head of IP, a brand-new IP common approach to trademark issues. organisation had to be developed and She explains: “The link between the IP coordinated. Because Pernod Ricard is a hubs, which we do see as one global team, is decentralised group, which is one of its key that each team member works with one strengths, we really had to integrate the specific brand owner to obtain and protect culture of the group into the IP structure.” its IP rights and conduct all the prosecution To achieve this, the decision was taken and enforcement work. They are there to to shy away from creating a central IP manage litigation, advise, negotiate, work function (“by which I mean that we don’t on agreements such as licensing and have all the IP resources based in Paris”), sponsorship agreements, and review and instead create regional IP hubs working advertising materials. They also oversee directly in the sites where the brand owners all internet issues, like domain names (with are themselves located. the support of a single administrative and “The Pernod Ricard holding company technical contact for the whole group) and is not the owner of all the IP rights of the other areas where IP expertise is required, brands – certain of its affiliates, called such as social networking. They are www.iam-magazine.com Brands in the Boardroom 2010 11 Change at Pernod Ricard essentially involved in everything to do environments, specific markets, with the life of the brand. The hubs provide geographical indications and so on. In the support to the brand owners, which we past, individual actions would have been literally view as internal clients, and work in initiated exclusively locally, and sometimes a coordinated and positive way.” redundantly (eg, two brand-owning companies starting two distinct judicial Selling change actions against the same defendent without Having taken the decision to restructure coordinating their strategies). Today we the IP function, the next step was to sell bring one action and all agree that together this new emphasis on mark protection, and we are stronger.” the implementation of consistent practices, This consistency in approach is also to a cohort of business affiliates who had important in strengthening relations with historically developed their own strategies other business partners. “As well as the – or not. brand owners, Pernod Ricard has its own Yayon-Dauvet recalls: “As there was no integrated network of distributors – over coordinated approach, we found that in 70 affiliates dedicated to the distribution some countries certain brands, such as of our brands. It’s important for them to Martell or Chivas Regal, were really well understand how we defend our brands protected, but elsewhere brands were not against lookalikes and counterfeits. The as protected as they should have been in message received from Paris, London, specific emerging, local markets. So we New York, Stockholm or Adelaide has had to explain why IP would benefit from to be the same.” a coordinated approach at the group level. If you have different approaches to the Too much, too young? management of marks or domain names, Restructuring the IP function at Pernod you can suffer from inconsistencies in Ricard was a Herculean task and for many protection and defence. So we put in place early 30-somethings could have been a common rules, guidelines and policies to daunting challenge. Yayon-Dauvet is thus be followed by everyone and had to ensure quick to pay tribute to Ian FitzSimons, that, as well as the IP team, the general counsel of the group, “who gave me businesspeople complied with the global IP the chance to develop the IP structure, to policy in the interest of the group. When we implement global strategies and manage one talked to them about IP, we talked about one of the greatest trademark portfolios in the global IP portfolio for major principles, even world, in addition to the other IP rights though each brand has its own particular owned by the group”. Managing risk in trademark acquisitions As a brand-focused business, Pernod Ricard has been involved in In breaking down the issues at stake in a pre-acquisition audit, some high-profile deals, giving Yayon-Dauvet first-hand experience suggests Yayon-Dauvet, the first concern is “the level of protection of some of the issues that can arise when acquiring new brands. and the way the brand has been defended in the past. You need to She is keen to stress the importance of an IP audit, as often the see if there is an issue of co-existence with infringing products, as problems that may be encountered down the line can be identified was the case with Malibu, and check levels of infringement. long before they actually occur. “You also have to look at the agreements related to the brand, One is the development of lookalikes on the market – often a including all possible agreements which have an impact on IP. consequence of lack of action by the owner. She elaborates: Really, everything related to the life of the rights. We have also “When we took over Allied Domecq, we acquired the Malibu brand, found it important to go beyond the brand name itself to look at which was not protected against lookalikes by the owner. So when issues such as its treatment on the Internet and the protection of we inherited it, we had to start a strong action plan to go in and product characteristics, such as bottle shapes.” really clean up the market. While the IP audit predominately focuses on levels of protection Now the situation is much more satisfactory and most and past action, it can also contribute to the wider company audit – lookalikes have either drastically changed or disappeared adding additional value to the acquisition process. “We have altogether. If you don’t bring any action against the first or second engaged in peer reviews of litigation and agreements, and lookalike launched into a specific market, suddenly you will be supported other departments, such as the finance department, to fighting dozens as infringers won’t anticipate problems when using give a view on the value of the brand on the legal side. Finally, we the distinctive elements of your brand.” have looked at the strategy to anticipate new territories where the On the other hand, an IP audit can also provide welcome peace brand can be strong in the future – for example, in Asian or South of mind. “With the Vin & Sprit acquisition, for example, we carried American markets. So you don’t look just at the ability to exploit out an internal and external audit to investigate the level of the mark’s position in current markets, but also the possibility protection for Absolut. In this case we were really pleased as the of extending the brand and anticipating a protection strategy for brand had been well protected historically.” the future.” 12 Brands in the Boardroom 2010 www.iam-magazine.com Change at Pernod Ricard Yayon-Dauvet joined from the IP The relationship with outside counsel department of Bird & Bird in Paris, having is also one which is tackled strategically, previously obtained a law degree from the mirroring the decentralised approach to the Sorbonne and Assas in Paris, and a diploma Pernod Ricard business. “We have teams that from Sciences Po, specialising in economy are completely linked to brand owners, but and finance. She recalls: “After my studies, we also develop geographical competence – I spent almost a year as an IP in-house having people in most continents, we try to counsel at Danone, followed by a year at optimise the local expertise of each of these Stibbe Simont (now Latham & Watkins).
Recommended publications
  • Complete Results (PDF)
    Ultimate Spirits Challenge 2018 Full Results Type Subtype Score Product Name Country Price Awards Absinthe Absinthe 96 La Muse Verte, 68% France $68.00 abv Absinthe Absinthe 87 l'Absinthe Sordide, Canada CAD50.00 40% abv Baijiu/Kaoliang Baijiu 97 Jian Nan Chun, 52% China $39.99 CT abv, 375 ml Baijiu/Kaoliang Baijiu 96 Kweichow Moutai China $159.99 F Feitian, 53% abv, 375 ml Baijiu/Kaoliang Kaoliang 96 TTL YUSHAN Taiwan NT$360.00 F Liquor TAIWAN 58%, 58% abv, 600 ml Baijiu/Kaoliang Kaoliang 94 Yushan Kaoliang Taiwan NT$900.00 F Liquor Chiew XO, 50% abv, 660 ml Baijiu/Kaoliang Kaoliang 94 Premium Kinmen Taiwan CNY578.00 F Liquor Red Dragon, 56% abv, 500 ml Baijiu/Kaoliang Baijiu 94 Lvxi Jiangjin Shaojiu China CNY480.00 F Craft, 52% abv, 500 ml Baijiu/Kaoliang Kaoliang 94 Yushan Daqu Taiwan NT$1000.00 F Liquor Taiwan Blue Magpie 8 Years Old, 59.5% abv, 600 ml Baijiu/Kaoliang Kaoliang 94 0.5L-58% Kinmen Taiwan CNY268.00 F Liquor Logo Version, 58% abv, 500 ml Baijiu/Kaoliang Baijiu 93 Lvxi Jiangjin Shaojiu China CNY69.00 Classic Version, 52% abv, 500 ml Baijiu/Kaoliang Kaoliang 93 TTL YUSHAN Taiwan NT$700.00 Liquor AGED 6 YEARS (BLACK STICKER) 56%, 56% abv, 600 mL Baijiu/Kaoliang Kaoliang 93 Kinmen 1958, 53% Taiwan CNY268.00 Liquor abv, 600 ml Baijiu/Kaoliang Kaoliang 93 Kinmen Taiwan Taiwan CNY428.00 Liquor Merchant Selection, 50% abv, 600 ml Baijiu/Kaoliang Kaoliang 93 TTL YUSHAN Taiwan NT$750.00 Liquor TAIWAN AGED 6 YEARS 58%, 58% abv Baijiu/Kaoliang Kaoliang 93 Yushan Taiwan 5 Taiwan n/a Liquor Years Old, 52% abv, 500 ml Baijiu/Kaoliang Baijiu 93 Jiangxiaobai China CNY88.00 Joyouth, 40% abv, 500 ml Baijiu/Kaoliang Kaoliang 93 TTL YUSHAN Taiwan n/a Liquor TAIWAN CELLARING 58%, 58% abv Baijiu/Kaoliang Kaoliang 92 Original Distilled No.
    [Show full text]
  • “A Taste of the Scotland” August 19, 2021 (Thursday) @ 7:00 PM - Single Malt Tasting & Heavy Bites - $45 Event Fee Landmark Diner (Buckhead), 3652 Roswell Rd
    METRO ATLANTA SCOTCH CLUB “A Taste of the Scotland” August 19, 2021 (Thursday) @ 7:00 PM - Single Malt Tasting & Heavy Bites - $45 Event Fee Landmark Diner (Buckhead), 3652 Roswell Rd. NE, Atlanta, GA 30305 - Ph: (404) 816-9090 Pay Online: https://scotchclub.com/event/Landmark081921/ or Pay at the Door WHISKY #1 SCAPA Single Malt / 10-Year / 43% ABV / IB: Gordon & MacPhail (Dist Label range) / Dist Owner: Chivas Brothers Ltd. (Pernod Ricard S.A.) / Island (Orkney) Scapa Distillery St. Ola, Kirkwall, Isle of Orkney KW15 1SE SCOTLAND Pronunciation: SKAA-pa - SWA Whisky Map Location: #41 Translation: ‘Boat’ Slogan: “The Orcadian” Region (District): Islands (Orkney) Neighbors: Highland Park Distillery & Orkney Gin Distillery Established: 1885 Founder: Macfarlane & Townsend, Speyside distillers. Operated by John Townsend from 1885 to 1919. First Distillation: October 1885 - Demonym: An resident of Orkney is called an Orcadian Status: Active/Producing Location: On the shore of the Scapa Flow (where Germany scuttled its High Seas Fleet at the end of WWI rather than surrendered them there to the Allied Forces. Scapa is location, one mile south of Highland Park Distillery, on the high cliff of a large natural harbor which is strategic to UK naval defense. House Style: Scapa is a whisky to be enjoyed, not endured. Oily in body with chocolate, salt and straw in the flavor. It’s mild and easy-drinking whisky. It’s highly rated and well-known for its unique heather notes (reminiscent of freshly-cut ripe summer pear) and honey flavor. Water Source: Lingro Burn, its cooling water source, is adjacent to the distillery.
    [Show full text]
  • O. G. Series III No. 27.Pmd
    Reg. No. G-2/RNP/GOA/32/2015-2017 RNI No. GOAENG/2002/6410 Panaji, 1st October, 2015 (Asvina 9, 1937) SERIES III No. 27 PUBLISHED BY AUTHORITY Note:- There are two Supplementary and one Extra- 12 3 ordinary issues to the Official Gazette, Series III No. 26 dated 24-09-2015, as follows:— 3) 04 bottles of Mc Dowels No. 01 1) Supplement dated 24-09-2015 from pages 879 to Whisky of 180 ml. 894 regarding Notification from Department of 4) 03 bottles of Royal Challenge Finance [Directorate of Small Savings & Lotteries Whisky of 180 ml. (Goa State Lotteries)]. 5) 01 bottle of Signature Whisky of 180 ml. 2) Extraordinary dated 24-09-2015 from pages 895 6) 01 bottle of Blenders Pride to 896 regarding Order from Department of Home Whisky of 180 ml. (Home—General Division), Office of the District 7) 01 bottle of Honey Bee Whisky Magistrate, North Goa. of 180 ml. 3) Supplement (No. 2) dated 29-09-2015 from pages 02. Exc/Per/2013- 1) 02 bottles of Real Whisky 897 to 912 regarding Notification from Department -2014/10 of 750 ml. of Finance [Directorate of Small Savings & 2) 05 bottles of Hayward’s Whisky Lotteries (Goa State Lotteries)]. of 750 ml. GOVERNMENT OF GOA 3) 01 qts. bottle of Cassco Brandy. 4) 01 qts. bottle of Cassco Whisky. Department of Finance 5) 01 qts. bottle of Cashew Fenny. Revenue & Expenditure Division 6) 01 qts. bottle of XXX Black Home Rum. Office of the Commissioner of Excise 7) 02 qts. bottle of Honey Guide __ Brandy.
    [Show full text]
  • Price List(2018-19)
    Price List(2018-19) Brand Name Label Name Pack Size MRP/Bottles ADS SPIRITS PRIVATE LIMITED whisky DOUBLE BLUE PREMIUM BLENDED WHISKY 180ML 124 whisky DOUBLE BLUE PREMIUM BLENDED WHISKY 375ML 252 whisky DOUBLE BLUE PREMIUM BLENDED WHISKY 750ML 504 whisky ROYAL GREEN DELUXE BLENDED WHISKY 180ML 142 whisky ROYAL GREEN DELUXE BLENDED WHISKY 375ML 290 whisky ROYAL GREEN DELUXE BLENDED WHISKY 750ML 580 whisky THE GENERATION DELUXE BLENDED WHISKY 180ML 180 whisky THE GENERATION DELUXE BLENDED WHISKY 375ML 365 whisky THE GENERATION DELUXE BLENDED WHISKY 750ML 730 ALCOBREW DISTILLERIES INDIA PRIVATE LIMITED whisky GOLFER'S SHOT BARREL AGED WHISKY 180ML 186 whisky GOLFER'S SHOT BARREL AGED WHISKY 375ML 380 whisky GOLFER'S SHOT BARREL AGED WHISKY 750ML 759 whisky OLD SMUGGLER BLENDED SCOTCH WHISKY 750ML 1278 whisky WHITE & BLUE PREMIUM WHISKY 180ML 142 whisky WHITE & BLUE PREMIUM WHISKY 375ML 290 whisky WHITE & BLUE PREMIUM WHISKY 750ML 580 whisky WHITE HILLS RESERVE WHISKY 180ML 125 whisky WHITE HILLS RESERVE WHISKY 375ML 253 whisky WHITE HILLS RESERVE WHISKY 750ML 507 ALLIED BLENDERS AND DISTILLERS PVT.LTD. Rum JOLLY ROGER DELUXE XXX RUM 180ML 111 Rum JOLLY ROGER DELUXE XXX RUM 375ML 225 Rum JOLLY ROGER DELUXE XXX RUM 750ML 449 whisky OFFICER'S CHOICE BLACK AGED RARE WHISKY 180ML 137 whisky OFFICER'S CHOICE BLACK AGED RARE WHISKY 375ML 281 whisky OFFICER'S CHOICE BLACK AGED RARE WHISKY 750ML 559 whisky OFFICER'S CHOICE BLUE SUPERIOR GRAIN WHISKY 180ML 125 whisky OFFICER'S CHOICE BLUE SUPERIOR GRAIN WHISKY 375ML 255 whisky OFFICER'S CHOICE BLUE
    [Show full text]
  • Pricing & Web Reports MRP Comparision Report
    Pricing & Web Reports MRP Comparision Report Item Name Item Code Declared Price MRP Prev.MRP Amrut Distilleries Pvt Ltd (0009) Amrut Amalgam Malt Whisky 750ML(0009) 00090102901 15000.00 3894.68 3400.86 Amrut Amalgam Malt Whisky-500ML(0009) 00090102916 15000.00 2596.45 2267.24 Amrut Amalgam Peated Malt Whisky 00090103116 15000.00 2596.45 2267.24 500ML(0009) Amrut Amalgam Peated Malt Whisky 00090103101 15000.00 3894.68 3400.86 750ML(0009) Amrut Fusion Single Malt Whisky (42.8%) 00090103201 15000.00 3894.68 3400.86 750ML(0009) Amrut Peated Indian Single Malt Whisky- 00090103301 15000.00 3894.68 3400.86 42.8%V/V 750ML(0009) Amrut Prestige Fine Whisky 180 Ml (0009) 00090100304 499.00 70.27 63.10 Amrut Prestige Fine Whisky 375 Ml (0009) 00090100302 499.00 145.43 130.49 Amrut Prestige Fine Whisky 750 Ml (0009) 00090100301 499.00 290.85 260.98 Amrut Prestige Fine Whisky 00090100352 499.00 35.13 31.55 90MLx96Btls(0009) Amrut Prestige Fine Whisky-ASEPTIC 00090190352 499.00 35.13 31.55 PACK 90MLx96A PACK(0009) Amrut Prestige Fine Whisky-ASEPTIC 00090190304 499.00 70.27 63.10 PACK-180ML (0009) Amrut Prestige Fine Whisky-PET 00090102652 499.00 35.13 31.55 90MLx96P.Btls (0009) Amrut Two Indies Rum 180ML(0009) 00090301104 4554.00 467.51 397.00 Amrut Two Indies Rum 375ML(0009) 00090301102 3800.00 930.47 783.56 Amrut Two Indies Rum 60MLx150Btls 00090301107 4924.00 157.17 133.66 (0009) Amrut Two Indies Rum 750ML(0009) 00090301101 3800.00 1860.94 1567.14 Amrut Two Indies Rum 90MLx96Btls(0009) 00090301152 4554.00 233.76 198.50 Amrut Two Indies Rum-PET 180ML(0009)
    [Show full text]
  • Beverage List
    Beverage List Rum Captain Morgan Dark (750 ml) INR 3500 Bacardi (1000 ml) INR 4500 Old Monk (750 ml) INR 2000 Gin Monkey 47 (500ml) INR 17500 Beefeater (750 ml) INR 6250 Bombay Sapphire (750 ml) INR 8000 Tanqueray (750 ml) INR 7500 Gordon’s (750ml) INR 5250 Vodka Absolut Elyx (750 ml) INR 13000 Absolut (750 ml) INR 6250 Absolut Flavor (750 ml) INR 6000 Belvedere (1000 ml) INR 13500 Grey Goose (750 ml) INR 12500 Ketel One (750 ml) INR 7250 Smirnoff Red (750 ml) INR 4000 Scotch whisky Chivas Regal 25 YO (750 ml) INR 48000 Royal Salute 21 Y.O. (700ml) INR 45000 Chivas Regal 18 YO (750 ml) INR 16500 Chivas Regal 12 YO (750 ml) INR 9500 Ballan�ne Finest (750 ml) INR 5000 JW Blue Label (750 ml) INR 55000 JW Pla�num Label (750 ml) INR 21000 JW Gold Label (750 ml) INR 18000 JW Double Black (750 ml) INR 12950 JW Black Label (750 ml) INR 10900 JW Red Label (750 ml) INR 6950 Local taxes will be added as applicable. Rates are inclusive of our services. Rates are subject to change as per management discre�on June - 2019 JW Marriott Mumbai Sahar IA Project Road, Chhatrapati Shivaji International Airport, Andheri, Mumbai 400099 India | +91 22 2853 8888 Whisky Blenders Pride (750 ml) INR 3700 Teachers highland cream (750 ml) INR 5400 Single Malt Whisky The Glenlivet 25 Y.O. (700ML) INR 100000 The Glenlivet 21 Y.O. (700ML) INR 50000 The Glenlivet 18 Y.O. (700ML) INR 25000 The Glenlivet 15 Y.O.
    [Show full text]
  • Millionaires' Club
    THE DEFINITIVE RANKING OF THE WORLD'S MILLION-CASE SPIRITS BRANDS 2014 TPSSPVUHPYLThe Z» The TPSSPVUHPYLZ» JUNE 2014 DRINKSINT.COM 3 GRAND DESIGNS t was once a case of the worldly and the parochial – the global brands and the local brands. But what happens when local goes international, when low- value operators premiumise? In The Millionaires’ IClub 2014, we have learned of such grand plans. Take our immovable champion, Jinro. Far from content with 66.5m case sales concentrated in South Korea and nearby Japan, Hite-Jinro has set about achieving 100m cases in the next 10 years, by seeding the brand in the 11 world markets with a population of more than 100m. That includes the US – a market now inhabited by Philippine rum Tanduay and the world’s latest largest whisky brand, Officer’s Choice, which has entered New York. In the west there is a tendency to think the flow of globalisation only works in one direction, from traditional to emerging markets. But the growth obsession is an instinct of business, not the preserve of the elite. Spirits companies propagated in volatile emerging markets are all too aware that a one-market policy can build volumes but not a secure future. Market plurality is the best way to mitigate exposure. Johnnie Walker is the exemplar. With Asia ailing in 2013, the brand’s worldwide distribution kept sales walking in the right direction. Of course, emerging brands will have to climb the premium ladder quickly if they are to take on Johnnie contents Walker’s ilk in the likes of the US and western Europe.
    [Show full text]
  • Gurdaspur Punjab Kings Whisky 180 35 2 Ab Grains Spirits Pvt
    Sr. No. WHOLESALE_VEND_NAME BRAND_NAME SIZE_CODE MRP 1 AB GRAINS SPIRITS PVT. LTD. - GURDASPUR PUNJAB KINGS WHISKY 180 35 2 AB GRAINS SPIRITS PVT. LTD. - GURDASPUR PUNJAB KINGS WHISKY 375 65 3 AB GRAINS SPIRITS PVT. LTD. - GURDASPUR PUNJAB KINGS WHISKY 750 130 4 ALCOBREW DIST (I) PVT LTD. - DERABASSI AUBERGE PREMIUM VODKA GR APPLE 180 100 5 ALCOBREW DIST (I) PVT LTD. - DERABASSI AUBERGE PREMIUM VODKA GR APPLE 375 200 6 ALCOBREW DIST (I) PVT LTD. - DERABASSI AUBERGE PREMIUM VODKA GR APPLE 750 400 7 ALCOBREW DIST (I) PVT LTD. - DERABASSI OLD SMUGGLER BL SCOTCH WHISKY 750 1050 8 ALCOBREW DIST (I) PVT LTD. - DERABASSI OLD SMUGL. XXX MATURED RUM 180 60 9 ALCOBREW DIST (I) PVT LTD. - DERABASSI OLD SMUGL. XXX MATURED RUM 375 120 10 ALCOBREW DIST (I) PVT LTD. - DERABASSI OLD SMUGL. XXX MATURED RUM 750 240 11 ALCOBREW DIST (I) PVT LTD. - DERABASSI WHITE & BLUE PREMIUM WHISKY 180 100 12 ALCOBREW DIST (I) PVT LTD. - DERABASSI WHITE & BLUE PREMIUM WHISKY 375 205 13 ALCOBREW DIST (I) PVT LTD. - DERABASSI WHITE & BLUE PREMIUM WHISKY 750 410 14 ALLIED BLEND&DIST P LTD - AURANGABAD WODKA GORB. VODKA GREEN APPLE 180 145 15 ALLIED BLEND&DIST P LTD - AURANGABAD WODKA GORB. VODKA GREEN APPLE 750 580 16 ALLIED BLEND&DIST P LTD - AURANGABAD WODKA GORB. VODKA ORANGE 180 145 17 ALLIED BLEND&DIST P LTD - AURANGABAD WODKA GORB. VODKA ORANGE 750 580 18 ALLIED BLEND&DIST P LTD - AURANGABAD WODKA GORBATSCHOW VODKA 60 45 19 ALLIED BLEND&DIST P LTD - AURANGABAD WODKA GORBATSCHOW VODKA 90 70 20 ALLIED BLEND&DIST P LTD - AURANGABAD WODKA GORBATSCHOW VODKA 180 135 21 ALLIED BLEND&DIST P LTD - AURANGABAD WODKA GORBATSCHOW VODKA 375 275 22 ALLIED BLEND&DIST P LTD - AURANGABAD WODKA GORBATSCHOW VODKA 750 550 23 A-ONE WINERIES - SANGRUR ORIGINAL CH RARE DEL WHISKY 180 50 24 A-ONE WINERIES - SANGRUR ORIGINAL CH RARE DEL WHISKY 375 100 25 A-ONE WINERIES - SANGRUR ORIGINAL CH RARE DEL WHISKY 750 200 26 BACARDI INDIA PRIVATE LTD.
    [Show full text]
  • The Millionaires' Club
    The definiTive ranking of The world's million-case spiriTs brands June 2012 The definiTive ranking of The world's million-case spiriTs brands 2012 The The June 2012 drinksint.com 3 welcome to the club here are clubs for ladies, for gentlemen, the gentry and the socially sedentary. Clubs where handshakes, back-slaps and ridiculous blazers Tmaintain a cosy elitism. The Millionaires’ Club is not one of these clubs. Here we favour meritocracy over cronyism – if a spirits or liqueur brand sells a million 9-litre cases it’s in, if it doesn’t, it’s out. This year the revolving door has welcomed more brands than it has ejected, with membership now numbering 181. We have a slew of novice Millionaires – affirmation to burgeoning brands that if you get the proposition and market right, the million-case mark is eminently achievable. contents Of the newcomers to Millionaire status there’s La leADer voDkA Martiniquaise’s Poliakov vodka, which inched its way past the Hamish Smith plays secretary 3 Lowdown on Europe’s favourite 23 million-case mark, presumably in the very last knockings of 2011. Then you have Cîroc which, through P Diddy’s notoriety mArket overvIew rum & cAchAçA and Diageo’s know-how, managed to pole-vault nearly 50 of its By Euromonitor International 5 Latin America’s heavyweights 29 competitors to debut at 133. The global analysts at Euromonitor International have also Full lIStIng cognAc & brAnDy unearthed some new names. There are those that have quietly All 181 Millionaire brands 9 The little and large grape spirits 30 amassed sales but been shy up to now about opening their ledgers.
    [Show full text]
  • Présentation Powerpoint
    Protecting the deal: making the cross-border merger bulletproof Ian FitzSimons General Counsel Pernod Ricard 2001: SEAGRAM PRIVATE AUCTION: joint purchase by Pernod Ricard and Diageo TOTAL PURCHASE PRICE: US$ 8.15 billion of which US$ 3.8 billion paid by Pernod Ricard FRAMEWORK AGREEMENT between Pernod Ricard and Diageo . Governed by English law . Covered division of assets and allocation of liabilities . Provided for separation of business over 12 month period ASSETS ACQUIRED BY PERNOD RICARD: . Brands: Chivas, Martell, Royal Salute, The Glenlivet, Seagram’s Gin, Royal Stag, Blenders Pride . Distribution networks in Asia and Latin America VENTURE ASSETS: brands such as Oddbins, Mumm Sekt, Sandeman were sold to third parties through a sale process jointly run by buyers ANTI-TRUST: EU, FTC, etc… all obtained in Phase 1 subject to conditions (mainly Diageo’s sale of Malibu) EXECUTION TO CLOSING TIMELINE: 12 months (December 2000 until December 2001) 2005: ALLIED DOMECQ PLC ACQUISITION co-financed by Fortune Brands through the pre-agreed acquisition of certain brands and other assets TOTAL PURCHASE PRICE: EUR 14.2 billion paid in combination of cash and Pernod Ricard shares and of which EUR 4.1 billion in cash was contributed by Fortune Brands FRAMEWORK AND IMPLEMENTATION AGREEMENT . Governed by English law . Covered separation of assets and liabilities . Provided for 6 month period to divide business post-closing LIMITED DUE DILIGENCE ON PRIOR TO AND AFTER OFFER ASSETS ACQUIRED: Malibu, Ballantine’s, Beefeater, Mumm, Perrier Jouët, Kahlua ANTI-TRUST: EU, FTC, all obtained in Phase 1 (with conditions). Critical factor in a public tender offer in UK.
    [Show full text]
  • Cocktails Single Malt Whisky Bourbon Whiskey Irish
    COCKTAILS LONG ISLAND ICE TEA 350 (Gin, White Rum, Tequila, Triple Sec, Lime Juice, Coke) LONG BLUSH 300 (Vodka, Clear Honey, Pomegranate Molasses, Lemon Juice, Rosé Wine, Soda) SANGRIA 300 (Red Wine, Brandy, Sprite, Cubes of Apple and Orange) PINEAPPLE JULEP 250 (Bourbon Whiskey, Mint, Pineapple Juice) MOJITO POCKET COCKTAIL 200 (White Rum, Mint, Lemon Wedges, Sprite) SINGLE MALT WHISKY GLENFIDDICH 12 YEARS 300 GLENLIVET 12 YEARS 250 BOURBON WHISKEY JACK DANIELS 250 JIM BEAM 150 IRISH WHISKEY JAMESON 200 Above Rates are Subjected to Government Taxes as Applicable SCOTCH WHISKY JOHNNIE WALKER BLACK LABEL 200 CHIVAS REGAL 200 J&B RARE 180 TEACHERS HIGHLAND CREAM 150 BLACK DOG 12 YEARS 150 BLACK AND WHITE 150 VAT 69 120 BLENDERS PRIDE 120 SIGNATURE 120 ANTIQUITY BLUE 120 VODKA GREY GOOSE 250 ABSOLUTE 220 SMIRNOFF 150 GIN BOMBAY SAPPHIRE (LONDON DRY) 200 TANQUERAY 180 BLUE RIBBON 100 Above Rates are Subjected to Government Taxes as Applicable RUM BACARDI WHITE RUM 100 OLD MONK 100 LOCAL SPRITS CASHEW FENI 50 PALM FENI 50 URAK 50 BEER KINGFISHER 100 TUBORG 100 COGNAC HENNESSY XO 300 BRANDY MANSION HOUSE 150 HONEY BEE 100 Above Rates are Subjected to Government Taxes as Applicable LIQUEUR BAILEYS IRISH CREAM 200 CONTREAU 200 KAHLUA 200 JAGERMEISTER 200 SAN ANDRE 100 NON ALCOHOLIC COCKTAILS VIRGIN MOJITO POCKET MOCKTAIL 180 (Mint, Lemon Wedges, Sprite) KIWI COOLER 180 (Mint, Lemon Wedges, Sprite, Kiwi Extract) PINEAPPLE BLUSH 180 (Pineapple Juice, Cranberry Juice, Coconut Cream) MIXERS RED BULL 150 FRESH FRUIT JUICE 150 GINGER ALE 100 TONIC
    [Show full text]
  • Executive Summary
    A DISSERTATION REPORT ON “TO DETERMINE THE FUTURE OF PREMIUM SEGMENT OF WHISKY IN ORISSA: A COMPARATIVE STUDY ON ROYAL CHALLENGE & BLENDERS PRIDE” BY BISWARANJAN BHOI (MBA 2008-10) ACADEMY OF MANAGEMENT STUDIES, BHUBANESWAR Submitted for partial fulfillment of the requirement of MBA Programme Under the guidance Of Rajesh Kumar Satpathy Asst. Prof. Marketing Academy of Management Studies (ISO 9001: 2000 Certified Institution) Approved by AICTE, New Delhi and Affiliated to BPUT, Orissa) Accredited by NAAC Prasanti vihar, pubasasan, kausalya Ganga, Bhubaneswar – 751 002 Ph: (0674) 2465128/2465570, Fax: (0674) 2465701, E-mail: [email protected]/visit us: www.amskrupajal.org Date: CERTIFICATE This is to certify that this report work entitled “To Determine the Future of Premium Segment of Whisky in Orissa: A Comparative Study on Royal Challenge & Blenders Pride” is submitted by Mr. Biswaranjan Bhoi bearing Reg.No.0806272091 under my guidance. The report has reached the standard of fulfilling the requirement for the award of Master in Business Administration. I also certify that the matter embodied in this project is original and has not been submitted before for the award of any other degree. I wish his all success in future endeavor. Prof. Rajesh Satpathy Faculty-cum-guide (Marketing) DECLARATION I hereby declare that this Report “To determine the Future of USL in Premium Segment of whisky in Orissa: A comparative Study on Royal Challenge & Blenders Pride.” Is an original work carried out by me under the direct supervision and guidance of Prof. Rajesh Satpathy faculty at Academy of Management studies, Bhubaneswar. This Dissertation report has been submitted to Biju Patnaik University of Technology as a part of partial fulfillment for the award of the degree of Master of Business Administration.
    [Show full text]