A DISSERTATION REPORT ON “TO DETERMINE THE FUTURE OF PREMIUM SEGMENT OF WHISKY IN ORISSA: A COMPARATIVE STUDY ON ROYAL CHALLENGE & BLENDERS PRIDE” BY BISWARANJAN BHOI (MBA 2008-10) ACADEMY OF MANAGEMENT STUDIES, BHUBANESWAR Submitted for partial fulfillment of the requirement of MBA Programme Under the guidance Of Rajesh Kumar Satpathy Asst. Prof. Marketing Academy of Management Studies (ISO 9001: 2000 Certified Institution) Approved by AICTE, New Delhi and Affiliated to BPUT, Orissa) Accredited by NAAC Prasanti vihar, pubasasan, kausalya Ganga, Bhubaneswar – 751 002 Ph: (0674) 2465128/2465570, Fax: (0674) 2465701, E-mail:
[email protected]/visit us: www.amskrupajal.org Date: CERTIFICATE This is to certify that this report work entitled “To Determine the Future of Premium Segment of Whisky in Orissa: A Comparative Study on Royal Challenge & Blenders Pride” is submitted by Mr. Biswaranjan Bhoi bearing Reg.No.0806272091 under my guidance. The report has reached the standard of fulfilling the requirement for the award of Master in Business Administration. I also certify that the matter embodied in this project is original and has not been submitted before for the award of any other degree. I wish his all success in future endeavor. Prof. Rajesh Satpathy Faculty-cum-guide (Marketing) DECLARATION I hereby declare that this Report “To determine the Future of USL in Premium Segment of whisky in Orissa: A comparative Study on Royal Challenge & Blenders Pride.” Is an original work carried out by me under the direct supervision and guidance of Prof. Rajesh Satpathy faculty at Academy of Management studies, Bhubaneswar. This Dissertation report has been submitted to Biju Patnaik University of Technology as a part of partial fulfillment for the award of the degree of Master of Business Administration.