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Dossier Nike NIKE DOSSIER NIKE Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra. Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados NIKE SITUACIÓN EN AMÉRICA LATINA Nike Penetracuón promedio de marcas de ropa deportiva en Brasil Cifras correspondientes a 2013 POSICIÓN EN EL MERCADO Empresas deportivas más importantes en el mundo En función de su valor de marca calcuado en miles de millones de dólares hasta 2016 Adidas Nike Puma 56% 44% 17% 27 16.5 Reebok Olympikus Mizuno Penalty 15% 15% 15% 7% Nike Adidas Under Armour 7 Sky Sports 5.5 ESPN 5 MLBAM UFC YES 2.2 Reebok 2 1.4 0.8 Durante 2016, Nike registró ingresos por 32 mil 376 millones de dólares a nivel mundial. Fila Topper Diadora 6% 6% 4% Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra. Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados NIKE MERCADO MEXICANO Participación de mercado de consolas de videojuego en México Cifras actualizadas hasta el cierre 2016 -Para el año 2016, los valores de ventas de la fabricación de artículos deportivos y atléticos en México se calcularon en aproximadamente 47.1 millones de dólares. Para 2020, se proyecta que alcanzaran los 43.2 millones. Adidas Nike 49% 49% -La industria del running es una de las más lucrativas al respecto. La derrama económica que dejó dicho sector Puma durante 2015 fue de 24 mil millones de pesos. 18% -El 44 por ciento del calzado que posee un hombre adulto se compone de tenis y de que en el caso de los niños la Pirma Converse Atletica 8 proporción sea de 41 por ciento, según datos de la Secre- 16% 13% taría de Economía. Kappa -De de 2006 a la fecha, la industria del deporte en México 2% creció 250 por ciento. K-Swiss Reebok Fila 2% 6% 2% Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra. Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados NIKE PRESENCIA SOCIAL FANS DE LA CUENTA PARA FACEBOOK DE NIKE MÉXICO POR PÁIS * Perfiles de marcas deportivas con mayor número de seguidores en Twitter Cifras para Latinoamérica hasta 2014 NikeFutbolMX AdidasArgentina AdidasColombia Estados 202,112 94,368 89,101 Unidos 188* México 29,026** VansMexico PumaMexico AdidasMexico 80,755 59,330 55,585 Argentina 138** Perú 149** Mike AdidasLatam NikeColombia ReebokArgentina SportswearMX 35,542 29,4073.2 24,862 39,173 TF: Total de fans *Datos correspondientes al 8 de mayo 2017 Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra. Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados NIKE COBERTURA MEDIÁTICA* PROMEDIO DE SHARES POR TIPO DE CONTENIDO VIDEO LISTAS Total de artículos analizados: 14,240 Total de shares: 33,734,007 2,693 Promedio de shares: 2,369 2,629 PROMEDIO DE SHARES POR RED SOCIAL 363 144 56 33 Google+ Facebook 16 POST 2,235 1,294 Twitter 639 LinkedIn 76 189 34 *Datos correspondientes del 8 de mayo 2016 a 8 de mayo 2017 FUENTES: Statista, Run México, Secretaría de economía, Social Bakers, BuzzSumo Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra. Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados NIKE Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra. Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados.
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