Table of Contents
Preface...... xviii
Section 1 Consumer Behavior, Buying Preference, and Relationships With Retailers
Chapter 1 Consumer-Retailer Identification Enhancing Consumer Well-Being...... 1 Isabella Maggioni, ESCP Europe, Italy
Chapter 2 Explaining Customer Loyalty to Retail Stores: A Moderated Explanation Chain of the Process...... 15 Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley, USA Miguel A. Sahagun, High Point University, USA
Chapter 3 Satisfying Customers Through Premium Private Labels: Identifying Drivers of Customer Loyalty to the Retailer...... 33 Elisa Martinelli, Università degli Studi di Modena e Reggio Emilia, Italy Donata Tania Vergura, University of Parma, Italy
Chapter 4 Understanding Individuals’ Behavior Under Uncertainty: Strategy Key Driver in Economic Crisis... 57 Amalia DuțuAmalia DuțuAmalia Duțu, University of Pitesti, Romania
Section 2 Store Atmosphere and Interaction With Customers
Chapter 5 The Importance of Retail Atmosphere in Online and Offline Environments...... 87 Sanda Renko, University of Zagreb, Croatia Ivana Štulec, University of Zagreb, Croatia Kristina Petljak, University of Zagreb, Croatia
Chapter 6 The In-Store Shopping Experience: A Systematic Literature Review...... 110 Angelo Bonfanti, University of Verona, Italy Rossella Canestrino, Parthenope University of Naples, Italy Paola Castellani, University of Verona, Italy Vania Vigolo, University of Verona, Italy
Chapter 7 Designing In-Store Atmosphere for a Holistic Customer Experience...... 142 Monia Melia, University of Catanzaro Magna Graecia, Italy Angela Caridà, University of Catanzaro Magna Graecia, Italy
Chapter 8 Sensorial and Experiential Marketing in Shopping Centers: Effects on Retailer Performance...... 162 Mónica Gómez-Suárez, Universidad Autonoma de Madrid, Spain María Jesús Yagüe, Universidad Autonoma de Madrid, Spain Anne Schmitz, Universidad Autonoma de Madrid, Spain Cristina García-Gumiel, Ocibar, Spain
Section 3 Retail Context, Store Formats, and Retail Services
Chapter 9 Retail Formats and Alternative Retail Formats: The Mechanisms for the Emergence and Evolution.184 Barbara Borusiak, Poznań University of Economics and Business, Poland
Chapter 10 The Role of the Service Encounter as a Means of Reversing Further High Street Retail Decline...... 205 Jason J. Turner, Asia Pacific University of Technology and Innovation, Malaysia Toni Corstorphine, Audi, UK
Chapter 11 The Urban Forest and Shopping Environments...... 233 Kathleen L. Wolf, University of Washington, USA
Chapter 12 Customer Experience in the Coffee World: Qualitative Research on the US Market...... 257 Patrizia de Luca, University of Trieste, Italy Giovanna Pegan, University of Trieste, Italy Donata Vianelli, University of Trieste, Italy
Chapter 13 Engaging Retail Customers Through Service and Systems Marketing: Insights for Community Pharmacy Stores...... 284 Sergio Barile, Sapienza University of Rome, Italy Marialuisa Saviano, University of Salerno, Italy
Section 4 Innovation, ICT, and Online Interactions: The Omnichannel Challenges for Retailers
Chapter 14 Are Retailers’ Perceptions of Their Innovativeness and Technology Similar to Those of Consumers?...... 310 Maria-Eugenia Ruiz-Molina, University of Valencia, Spain Irene Gil-Saura, University of Valencia, Spain Gloria Berenguer-Contrí, University of Valencia, Spain
Chapter 15 Retailing 4.0 and Technology-Driven Innovation: A Literature Review...... 338 Fabio Musso, Carlo Bo University of Urbino, Italy Roxana Adam, National Institute of Statistics, Romania
Chapter 16 An Empirical Investigation to Improve Information Sharing in Online Settings: A Multi-Target Comparison...... 355 Sandro Castaldo, SDA Bocconi School of Management, Italy Monica Grosso, Emlyon Business School, France
Chapter 17 Technical and Hedonistic Variables of Online Visual Merchandising: Do They Influence Apparel Website Popularity and Attractiveness?...... 380 Alessandro Bigi, Verona University, Italy Michelle Bonera, Università degli studi di Brescia, Italy Elisabetta Corvi, Università degli studi di Brescia, Italy
Section 5 Consumer Engagement and Retailer Responsibility
Chapter 18 Actor Engagement in Service Ecosystems: Innovating Value Co-Creation in Food Retail...... 400 Roberta Sebastiani, Università Cattolica, Italy Francesca Montagnini, Università Cattolica, Italy
Chapter 19 3Rs of Sustainability Values for Retailing Customers as Factors of Influence on Consumer Behavior...... 421 Mirian Palmeira, Federal University of Parana, Brazil Fabio Musso, Carlo Bo University of Urbino, Italy
Chapter 20 Using Integrated Corporate Responsibility to Enhance Consumers’ Perceptions: An Overview of the Banking Sector...... 445 Elena Candelo, University of Turin, Italy Cecilia Casalegno, University of Turin, Italy Chiara Civera, University of Turin, Italy
Chapter 21 Sustainable Initiatives and Organizational Reshaping in Food Retailers...... 462 Mario Risso, Niccolo Cusano University, Italy Susanna Tavino, Niccolo Cusano University, Italy
Compilation of References...... 480
About the Contributors...... 558
Index...... 567