Table of Contents Preface...............................................................................................................................................xviii Section 1 Consumer Behavior, Buying Preference, and Relationships With Retailers Chapter 1 Consumer-RetailerIdentificationEnhancingConsumerWell-Being..................................................... 1 Isabella Maggioni, ESCP Europe, Italy Chapter 2 ExplainingCustomerLoyaltytoRetailStores:AModeratedExplanationChainoftheProcess........ 15 Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley, USA Miguel A. Sahagun, High Point University, USA Chapter 3 SatisfyingCustomersThroughPremiumPrivateLabels:IdentifyingDriversofCustomerLoyalty totheRetailer........................................................................................................................................ 33 Elisa Martinelli, Università degli Studi di Modena e Reggio Emilia, Italy Donata Tania Vergura, University of Parma, Italy Chapter 4 UnderstandingIndividuals’BehaviorUnderUncertainty:StrategyKeyDriverinEconomicCrisis.. 57 Amalia DuțuAmalia DuțuAmalia Duțu, University of Pitesti, Romania Section 2 Store Atmosphere and Interaction With Customers Chapter 5 TheImportanceofRetailAtmosphereinOnlineandOfflineEnvironments....................................... 87 Sanda Renko, University of Zagreb, Croatia Ivana Štulec, University of Zagreb, Croatia Kristina Petljak, University of Zagreb, Croatia   Chapter 6 TheIn-StoreShoppingExperience:ASystematicLiteratureReview................................................ 110 Angelo Bonfanti, University of Verona, Italy Rossella Canestrino, Parthenope University of Naples, Italy Paola Castellani, University of Verona, Italy Vania Vigolo, University of Verona, Italy Chapter 7 DesigningIn-StoreAtmosphereforaHolisticCustomerExperience................................................ 142 Monia Melia, University of Catanzaro Magna Graecia, Italy Angela Caridà, University of Catanzaro Magna Graecia, Italy Chapter 8 SensorialandExperientialMarketinginShoppingCenters:EffectsonRetailerPerformance.......... 162 Mónica Gómez-Suárez, Universidad Autonoma de Madrid, Spain María Jesús Yagüe, Universidad Autonoma de Madrid, Spain Anne Schmitz, Universidad Autonoma de Madrid, Spain Cristina García-Gumiel, Ocibar, Spain Section 3 Retail Context, Store Formats, and Retail Services Chapter 9 RetailFormatsandAlternativeRetailFormats:TheMechanismsfortheEmergenceandEvolution184 Barbara Borusiak, Poznań University of Economics and Business, Poland Chapter 10 TheRoleoftheServiceEncounterasaMeansofReversingFurtherHighStreetRetailDecline..... 205 Jason J. Turner, Asia Pacific University of Technology and Innovation, Malaysia Toni Corstorphine, Audi, UK Chapter 11 TheUrbanForestandShoppingEnvironments.................................................................................. 233 Kathleen L. Wolf, University of Washington, USA Chapter 12 CustomerExperienceintheCoffeeWorld:QualitativeResearchontheUSMarket......................... 257 Patrizia de Luca, University of Trieste, Italy Giovanna Pegan, University of Trieste, Italy Donata Vianelli, University of Trieste, Italy  Chapter 13 EngagingRetailCustomersThroughServiceandSystemsMarketing:InsightsforCommunity PharmacyStores.................................................................................................................................. 284 Sergio Barile, Sapienza University of Rome, Italy Marialuisa Saviano, University of Salerno, Italy Section 4 Innovation, ICT, and Online Interactions: The Omnichannel Challenges for Retailers Chapter 14 AreRetailers’PerceptionsofTheirInnovativenessandTechnologySimilartoThoseof Consumers?......................................................................................................................................... 310 Maria-Eugenia Ruiz-Molina, University of Valencia, Spain Irene Gil-Saura, University of Valencia, Spain Gloria Berenguer-Contrí, University of Valencia, Spain Chapter 15 Retailing4.0andTechnology-DrivenInnovation:ALiteratureReview............................................ 338 Fabio Musso, Carlo Bo University of Urbino, Italy Roxana Adam, National Institute of Statistics, Romania Chapter 16 AnEmpiricalInvestigationtoImproveInformationSharinginOnlineSettings:AMulti-Target Comparison......................................................................................................................................... 355 Sandro Castaldo, SDA Bocconi School of Management, Italy Monica Grosso, Emlyon Business School, France Chapter 17 TechnicalandHedonisticVariablesofOnlineVisualMerchandising:DoTheyInfluenceApparel WebsitePopularityandAttractiveness?.............................................................................................. 380 Alessandro Bigi, Verona University, Italy Michelle Bonera, Università degli studi di Brescia, Italy Elisabetta Corvi, Università degli studi di Brescia, Italy Section 5 Consumer Engagement and Retailer Responsibility Chapter 18 ActorEngagementinServiceEcosystems:InnovatingValueCo-CreationinFoodRetail............... 400 Roberta Sebastiani, Università Cattolica, Italy Francesca Montagnini, Università Cattolica, Italy  Chapter 19 3RsofSustainabilityValuesforRetailingCustomersasFactorsofInfluenceonConsumer Behavior.............................................................................................................................................. 421 Mirian Palmeira, Federal University of Parana, Brazil Fabio Musso, Carlo Bo University of Urbino, Italy Chapter 20 UsingIntegratedCorporateResponsibilitytoEnhanceConsumers’Perceptions:AnOverviewof theBankingSector.............................................................................................................................. 445 Elena Candelo, University of Turin, Italy Cecilia Casalegno, University of Turin, Italy Chiara Civera, University of Turin, Italy Chapter 21 SustainableInitiativesandOrganizationalReshapinginFoodRetailers........................................... 462 Mario Risso, Niccolo Cusano University, Italy Susanna Tavino, Niccolo Cusano University, Italy Compilation of References............................................................................................................... 480 About the Contributors.................................................................................................................... 558 Index................................................................................................................................................... 567 .