LAUNCH EDITION Loyalty Remastered, Renewed, Reimagined —
LAUNCH EDITION Loyalty Remastered, Renewed, Reimagined — Loyalty Programs continue to drive results for “ The Loyalty Report is our Brands, but everywhere we look, we’re reminded that change is constant. New competitors, evolving opportunity to bring the technologies and rising customer expectations are Member to the table, as putting Programs in flux and placing constraints Loyalty marketers are on Member satisfaction. To keep pace, Program in a perpetual race to operators make adjustments, but those often result in the same old story. meet changing customer expectations. We apply science To create meaningful change, Loyalty needs a redux, a term from the film world that means a new and art to the thinking around interpretation of an existing work. When we recall how we can master the the origins of Loyalty—to create differentiation and customer experience in a way give customers new reasons to keep coming back— that brings significant benefits we realize that Program operators must rewrite the script to make Loyalty even more relevant to to Brands and Members.” today’s audiences. — Rob Daniel EVP, Client Leadership, Bond In the ninth year of the largest global study of its kind, The Loyalty Report 2019 surveyed over 55,000 consumers across more than 900 Programs in more than 20 markets. The findings will help Loyalty marketers remaster the customer experience, renew their sense of purpose and reimagine the ways to build bonds with Members. Will your Program play a key role in the new story of Loyalty? The World’s Largest Study of Loyalty,
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