Mobile Cash: La Utilización De Cajeros Automáticos Para La Carga Y Extracción De Efectivo En Dispositivos Móviles”

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Mobile Cash: La Utilización De Cajeros Automáticos Para La Carga Y Extracción De Efectivo En Dispositivos Móviles” Maestría Gestión de Servicios Tecnológicos y Telecomunicaciones Tema de Tesis: “Mobile Cash: La utilización de cajeros automáticos para la carga y extracción de efectivo en dispositivos móviles” Director de Tesis: Dr. Alejandro Prince Maestrando: Ing. Alejandra Bossetti “Mobile Cash: La utilización de cajeros automáticos para la MGSTT carga y extracción de efectivo en dispositivos móviles” Año 2013 Índice: Resumen: .......................................................................................................................... 7 Palabras clave: ............................................................................................................... 8 Capítulo 1. Introducción ................................................................................................. 8 1.1 Justificación ............................................................................................................. 8 1.2 Objetivos y Alcance ............................................................................................... 10 1.3 Hipótesis ................................................................................................................ 11 1.4 Variables de análisis .............................................................................................. 12 1.5 Importancia del tema (nota del autor) .................................................................... 12 1.6 Marco Teórico ........................................................................................................ 13 1.7 Metodología de trabajo .......................................................................................... 14 Capítulo 2: La red de Cajeros Automáticos en Argentina ........................................ 16 2.1 Ecosistema de la red de cajeros: ............................................................................ 19 2.2 Cadena de valor de la red de cajeros:..................................................................... 29 Capítulo 3: El Cajero Automático ............................................................................... 31 3.1 Elementos que componen un cajero ...................................................................... 32 3.2 Transacciones en cajeros automáticos ................................................................... 39 3.3 Banco – Gestión del cajero automático: ................................................................ 40 3.4 Costos de gestión de un cajero ............................................................................... 42 Capítulo 4: Los Dispositivos Móviles ........................................................................... 44 4.1 Elementos de los dispositivos móviles .................................................................. 44 4.2 Conexiones Móviles a Internet .............................................................................. 48 Capítulo 5: Bancarización en Argentina ..................................................................... 50 5.1 Medidas que fomentan la bancarización en Argentina .......................................... 50 5.2 Nivel de formalidad de la economía ...................................................................... 51 5.3 Nivel de Bancarización en Argentina .................................................................... 52 5.4 Banca sin sucursal .................................................................................................. 54 pág. 2 “Mobile Cash: La utilización de cajeros automáticos para la MGSTT carga y extracción de efectivo en dispositivos móviles” Año 2013 5.5 Consideraciones de los bancos respecto al canal móvil: ....................................... 55 5.6 Estrategia para la incorporación de los no-bancarizados en Estados Unidos: ....... 56 5.7 Qué son las tarjetas pre-pagas ................................................................................ 59 5.8 Utilidad para este trabajo ....................................................................................... 60 Capítulo 6: Medios de Pago Actuales en Argentina ................................................... 62 6.1 Evolución de los Medios de Pago .......................................................................... 62 6.2 El efectivo circulante en Argentina........................................................................ 66 6.3 El efectivo como medio de pago de mayor utilización .......................................... 67 6.4 Otros medios de pago ............................................................................................ 73 6.5 Costo de los medios de pago .................................................................................. 74 6.6 Participantes en los medios de pago ...................................................................... 75 6.7 Distintas Instituciones no bancarias que participan de Sistema de Pagos en América Latina ............................................................................................................ 81 6.8 Evolución del Dinero ............................................................................................. 85 Capítulo 7: Mobile Payments ....................................................................................... 88 7.1 Tipos de Tecnología para pago móviles ................................................................ 88 7.2 Participantes en los pagos móviles ........................................................................ 90 7.3 La utilización de dispositivos celulares para ganar adopción de usuarios: ............ 92 7.4 Aspectos de reglamentación a considerar en los pagos móviles........................... 96 7.5 Experiencias en Argentina de utilización de dispositivos móviles para realizar pagos: ........................................................................................................................... 99 Capítulo 8: Seguridad ................................................................................................. 101 8.1 La utilización de dispositivos móviles para el Control Biométrico: .................... 102 Capítulo 9. Ejemplos de desarrollos de servicios similares ..................................... 106 9.1 Digitalización del Efectivo: ................................................................................. 106 9.2 Integración de Dispositivos Móviles y Cajeros Automáticos: ............................. 108 Capítulo 10: Conclusiones .......................................................................................... 112 pág. 3 “Mobile Cash: La utilización de cajeros automáticos para la MGSTT carga y extracción de efectivo en dispositivos móviles” Año 2013 10.1 Flujos del Sistema .............................................................................................. 112 Siguiendo el flujo de dinero: ...................................................................................... 113 10.2 Funciones del Sistema ....................................................................................... 113 10.3 FODA ................................................................................................................. 117 10.4 Resumen ............................................................................................................. 119 10.5 Nuevas líneas de investigación .......................................................................... 121 Anexo A: Nivel de Informalidad de la Economía ..................................................... 122 Anexo B: Glosario ........................................................................................................ 123 Anexo C: Bibliografía .................................................................................................. 125 C.1 Libros .................................................................................................................. 125 C.2 Artículos y Papers ............................................................................................... 125 C.3 Reportes de la Industria ....................................................................................... 127 C.4 Sitios: ................................................................................................................... 127 C.5 Videos: ................................................................................................................ 128 Lista de Ilustraciones: Ilustración 1: Evolución cantidad de cajeros Argentina 2000-2013 (Marzo) ................ 17 Ilustración 2: Ecosistema Red de cajeros ....................................................................... 19 Ilustración 3: Cadena de Valor ....................................................................................... 29 Ilustración 4: Utilización de canales bancarios .............................................................. 32 Ilustración 5: Depósitos con reconocimiento de efectivo ............................................... 38 Ilustración 6: Distribución de Costos de Cajeros Automáticos ...................................... 43 Ilustración 7: Esquema de seguridad con utilización de TSM ....................................... 46 Ilustración 8: Nivel de penetración de Celulares ............................................................ 47 Ilustración 9: Conexiones Móviles en Latino América .................................................. 49 Ilustración 10: Conexiones en Argentina ....................................................................... 49 Ilustración 11: Nivel de informalidad de la economía Argentina.
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