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WHET TRAVEL OVERVIEW Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential travel company that was formed to create large scale one of a kind unforgettable experiences for music lovers and those who belong to a strong affinity. Each year thousands of people from around the world embark on a journey unlike anything on earth and return as raving members of the Whet Fam. Whet Travel is affiliated with some of the world's top companies, is always on the cutting edge of technology and upholds the highest service standards. • Music and Theme Cruises - Whet Travel is one of only a handful of companies that has a proven track record of initiating, negotiating, promoting, and producing full and half ship charters of some of the best cruise ships in the world • Worked with nearly all major cruise lines, including Norwegian, Carnival, Royal Caribbean, Celebrity, Princess Cruise Lines, and MSC • Whet Travel produces Aventura Dance Cruise - The World's Largest Salsa, Bachata, and Latin Dance Cruise; Shiprocked - The Ultimate Rock and Roll Vacation; Motorhead's Motorboat - The Loudest Ship in The World; The Zen Cruise - A Transformational Journey at Sea, Inception at Sea- Spring break will never be the same... • Cruise Event GPS specializes in corporate events and incentives on cruise ships. WWW.WHETTRAVEL.COM GROOVE CRUISE LA 2015 (#GCLAXi) Los Angeles to Ensenada, Mexico & Catalina Island on board the Carnival Inspiration OCT 23-26, 2015 World's Largest Floating Dance Music Festival www.TheGrooveCruise.com GROOVE CRUISE MIAMI 2016 (#GCXiI) Miami to Ocho Rios on board the Norwegian Pearl JAN 22-26, 2016 World's Largest Floating Dance Music Festival www.TheGrooveCruise.com SHIPROCKED 2016 Miami to Nassau on board the Norwegian Pearl JAN 18-22, 2016 The Ultimate Rock and Roll Vacation www.Shiprocked.com AVENTURA DANCE CRUISE Miami to Nassau, Bahamas on board the Carnival Ecstasy NOV 6-9, 2015 World's Largest Salsa and Bachata Latin Dance Cruise www.AventuraDanceCruise.com MOTORHEAD'S MOTORBOAT Miami to Nassau & Great Stirrup Cay Bahamas on board the Norwegian Sky SEP 28- OCT 2, 2015 The Loudest Boat in the World! www.motorheadcruise.com INCEPTION AT SEA Miami to Nassau Bahamas on board the Norwegian Sky MAR 11-16, 2016 Spring Break will never be the same www.inceptioncruise.com ZEN CRUISE Ft. Lauderdale to Cozumel, Mexico on board the Royal Caribbean Independence of the Seas mar 2-7, 2016 A Transformational Journey at Sea www.TheZenCruise.com The Groove Cruise by Whet Travel MIAMI | LOS ANGELES BRAND SNAPSHOT: Over 24,000 lives have been changed forever by an oceanic experience unlike anything on earth. What started in 2004 with a group of 125 friends has now erupted into the world’s largest floating dance music festival. Join thousands of the most incredibly beautiful people on the planet as you sail to exotic destinations on gorgeous amenity jammed cruise ships. As seen on The Travel Channel, NY Times, DJ Mag, CNN, FOX, SIRIUS|XM, MTV, Huffington Post, Toronto Star, MTV + many more. Past artist talent has included Markus Schulz, Erick Morillo, Deadmau5, Benny Benassi, Dimitri Vegas & Like Mike, ATB, Arty, Oliver Heldens, Michael Woods, Morgan Page, Sidney Samson, Deniz Koyu, Roger Sanchez, Ferry Corsten, Thomas Gold, Mark Knight, Nervo, Sander Van Doorn, EDX, Dirty South, Victor Calderone, Sharam (Deep Dish), Robbie Rivera, Chus & Ceballos, Boris, Funkagenda, Chris Lake, Max Vangeli, Darude, Donald Glaude, DJ Dan, Prok & Fitch, EC Twins, Lee Burridge and many more! GROOVE CRUISE LA LOS ANGELES, CA GOLDEN PRINCESS SEPTEMBER 2014 RECAP: • 17 DECKS OF STATEROOMS AND SUITES GROOVE CRUISE LA: #GCLAx • 4 POOLS/8 BARS/ROOFTOP In 2013, The Groove Cruise re-launched it's West-Coast version, The THEATER/ GRAND CASINO Groove Cruise LA. In 2014, GCLA underwent a drastic makeover as we took over the stunning Golden Princess, the largest ship ever chartered • 9 STAGES AND 3 LANDMARK by Whet Travel. With over 3000 attendee's attending from 10 + countries DESTINATIONS and 10+ states, the diverse crowd had the weekend of their lives. Groove Cruise LA sailed on October 2nd - 5th 2014, from LA to Catalina Island • CASINO GAMBLING, MINI and Ensenada Mexico. GOLF, AND MORE • HEADLINING DJS INCLUDED: ERICK MORILLO, MICHAEL WOODS, COSMIC GATE, MORGAN PAGE, SIDNEY SAMSON, DENIZ KOYU, SWANKY TUNES, EC TWINS AND MANY MORE • OFFICIAL AFTERMOVIE: THEGROOVECRUISE.COM/LA EVENT SUMMARY: • GIFT BAGS FILLED WITH GROOVE CRUISE The Groove Cruise LA 2014 was the largest full ship electronic music PARTY SWAG AND charter experience in the history of the West Coast, thus making Groove Cruise the world's largest floating dance music festival per head per year. SPONSOR MERCHANDISE GCLA 2014 hosted private events at both Catalina Island and Ensenada Mexico. Groove Cruise LA resulted in a 80%+ retention rate of cruisers who booked again for the following year. GROOVE CRUISE MIAMI MIAMI, FL NORWEGIAN PEARL JAN 28- FEB 1, 2015 RECAP: • 16 DECKS OF STATEROOMS AND SUITES EXPERIENCE GROOVE CRUISE MIAMI: #GCXi • 2,700 GUESTS For over 11 years, nearly 3,000 friends set sail from Miami to dance, party, • 12+ PARTIES OVER A 4 DAY listen to great house music, and enjoy the open sea annually. The Groove SPAN Cruise has hosted parties onboard and converted private islands all over the Caribbean into a dance music metropolis. From onboard pool parties • CLICK HERE FOR RECAP and night shows with production elements competing with the biggest players in the industry to beautiful onshore beach parties and private VIDEO afterhours, The Groove Cruise offered 96 hours of nonstop dancing and • HEADLINING DJS SUCH AS sensual stimulation on a massive cruise ship. THOMAS GOLD, DARUDE, ARTY, ATB, ERICK MORILLO, AND OLIVER HELDEN • SUPERBOWL VIEWING PARTY • MASSIVE EXCLUSIVE HAVEN SUITE PARTIES, FEATURED IN DECO DRIVE • INTERACTIVE DJ CASINO TOURNAMENTS • GIFT BAGS FILLED WITH ACTIVATION OPPORTUNITY: PARTY SWAG AB creative activation onboard Groove Cruise Miami was nearly endless. • 24/7 PROGRAMMING From onboard branding through banners, elevator wraps and signage to stage & DJ booth takeovers, the Groove Cruise team custom-tailored the partnership package to maximize sales and exposure. Also incorporated were promotional item giveaways, specific onboard event takeovers, product sales through assembled storefronts, digital displays throughout the ship and more. COMING UP NEXT: LA 2015 LOS ANGELES, CA CARNIVAL VICTORY OCT 23- 26 2015 HIGHLIGHTS: • FIRST EVER HALLOWEEN THEMED GROOVE CRUISE • SOLD OVER 50% OF STATEROOMS IN FIRST DAY OF SALES • PROJECTED TO SAIL AT MAX OCCUPANCY • 4 STAGES, SILENT DISCO, PRIVATE HAPPY HOURS, CASINO, ALL-NIGHT AFTER HOURS AND MORE • 76 HOURS OF NON-STOP MUSIC • PRIVATE BEACH PARTY IN ACTIVATION OPPORTUNITY: CATALINA ISLAND This October, along with an overwhelming collection of the best DJs the • HEADLINING TALENT TBA world has to offer, enthusiastic Groove Cruisers will be taking over their favorite, Carnival’s Inspiration and sailing towards Catalina Island and Ensenada, Mexico for the largest Groove Cruise to date! The Groove Cruise LA puts a West Coast spin on an East Coast party staple. Offering access to Southern California's exclusive clientele with onboard events as well as parties on both Catalina Island and Mexico, the opportunity for brand exposure at Groove Cruise LA is extensive to say the least. In addition to the outlined packages, activation can include branded staff attire throughout the duration of the weekend, hosting of specific events such as artist meet and greets, basketball/bowling tournaments, casino tournaments, staff question and answer panels, reoccurring ads to be displayed on all onboard televisions, and more. COMING UP NEXT: MIAMI 2016 MIAMI, FL NORWEGIAN PEARL JAN 22-26, 2016 HIGHLIGHTS: • PRE-PARTY IN SOUTH BEACH • PRIVATE ALL INCLUSIVE BEACH PARTY EXCURSION IN OCHO RIOS, JAMAICA • 6 SPECIALTY RESTAURANTS, 10 BARS/BOWLING ALLEY • HEADLINING TALENT TBA • INTERACTIVE MEET & GREETS + ACTIVITIES • 6 STAGES, SILENT DISCO AND 5 THEME PARTY EXPERIENCES ACTIVATION OPPORTUNITY: As with every Groove Cruise, these 4 day floating extravangaza's offer brands a rare opportunity to engage and interact with their target demographics in a unique and intimate setting. From product placement, re-occuring TV ads and onboard branding to sponsored stages and custom menus. Groove Cruise is a highly customizable platform, where if you can think it, we can make it happen! GROOVE CRUISE DEMOGRAPHICS The Groove Cruise has consistently drawn a mix of urban jet-setters over the past 11+ years, including high net-worth individuals, tastemakers, networkers, and industry leaders. A typical Groove Cruiser exhibits the following qualities: • Love of Electronic Dance Music • Looking for the ultimate in vacation experiences • Upwardly mobile • Active across all social media platforms • Style-concious • Involved in the social and nightlife scenes • Uses latest technology and marketing trends to guide material spending Average: Income $65K-$95k Age 23-40 GROOVE CRUISE GROWTH LOOKING FORWARD The Groove Cruise has experienced over 2,100% growth since 2004, jumping from 125 guests at the first- annual Groove Cruise Miami to over 3,000 guests in 2014. Also in 2014, The Groove Cruise Los Angeles returned, boasting another 2,000 guests from across the country. The Groove Cruise consistently sells out months in advance, and often prior to any lineup release, making it one of those most sought-after party travel experiences in the world. Because The Groove Cruise
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  • SESSION HANDOUT Salsa & Merengue Mash Up

    SESSION HANDOUT Salsa & Merengue Mash Up

    SESSION HANDOUT Salsa & Merengue Mash Up Walter Diaz (Wally) Presenter, USA SESSION HANDOUT Presenter Walter Diaz (Wally) Schedule 50 min: Theoretical explanation about all these fantastic rhythms and their influences. 70 min: Master Class, including the Warm Up and Cool Down. (Total: 2 hours) Session Objective The session will give ZIN Members valuable information and knowledge about Salsa and Merengue, thus providing participants with the tools to easily identify these rhythms and put them into practice. History & Background HISTORY OF MERENGUE Merengue is a style of music and dance originated in the Caribbean, specifically in the Dominican Republic in the early nineteenth century. Originally, the Merengue was interpreted with stringed instruments (guitars). Years later, the guitars were replaced by the Accordion along with the Guira and the Tambora (drum of two patches), the structure of the whole instrumental típico. This set, with three instruments, represents the synthesis of three cultures that shaped the flavor of the Dominican culture. European influence is represented by the Accordion, the African by the Tambora (drum of two patches), and the aboriginal by the Taino or Güira. Although in some areas of the Dominican Republic, especially in the Cibao, there are still typical sets, this has evolved throughout the twentieth century with the introduction of new instruments like the saxophone and later with the appearance of bands with complex wind sections. The origin of the word merengue goes back to colonial times and comes from the word Muserengue, the name given to dances among some African cultures. The Dominican Merengue genre has played a major role within the environment of Afro Caribbean.