2012

vol.3 Thistle The Magazine of

PIP Awards 2013 Look for Inspiring Talent > page 3

Gammon Wins Science Park Contract > page 11

Prestigious Accolades for Marina Bay Financial Centre > page 21

Dairy Farm’s Health & Beauty Business – Going Strong Across The Region Making it Happen

In our annual Pride in Performance (PIP) Awards Programme we are looking for teams that have been making things happen and delivering great results. Through a new category, ‘Inspiring Talent’, we also want to hear how talented people have been energized to reach for and achieve new performance heights – through skills training, through sharing values, or through internal marketing and communications.

In uncertain and difficult markets, the Group performed satisfactorily in the half-yearly results for the first six months of 2012 and expects to maintain this momentum over the full year. While some of our businesses recorded mixed results, others like Dairy Farm produced further earnings growth. A major contributor was Dairy Farm’s Health & Beauty sector, the subject of our feature on pages 14-19. Five years ago the Health & Beauty sector represented 23% of total Dairy Farm Group profits. Today its excellent results have taken that figure to 30%. This has been achieved with clear market positioning, successful innovations and customer focus, all supported by passionate and professional teams of employees – inspired to make things happen.

Ben Keswick At the Centre 2 PIP Awards 2013 Look for Inspiring Talent Group Businesses Performing Well Mandarin Oriental Hotel Group Reaches Further into …

Leadership 8 Dairy Farm Enters Market New Business for Jardine Aviation Services IKEA Taiwan Optimizes Marketing to Launch New Collection 8 New Business Focus for Jardine Shipping Services …

Feature 14 Dairy Farm’s Health & Beauty Business – Going Strong Across CONTENTS The Region 19

Performance 20 Prestigious Accolades for Marina Bay Financial Centre Scores High as ’s ‘Most Liked’ 24 Further Praise for Pizza Hut Hong Kong …

Spirit 26

New Jardine Ambassadors Take Up the Baton as Mental Health Advocates Health in Mind Programme Marks Tenth Anniversary MINDSET Celebrates Tenth Anniversary Maxim’s Expands Surplus Bread Donations …

People 36 Decision Making Approach for Group Finance Conference Royal Diamond Jubilee Celebrations Graduation for Cycle & Carriage Leaders Enterprise at Work … Astra Honda Motor – 37 Parts Division PIP Awards 2013 Look for Inspiring Talent

Innovative Ideas

Customer Superior Marketing Engagement Growth Excellence

Inspiring Talent

AT THE CENTRE 3

PIP Awards 2013 Look for Inspiring Talent

The Pride in Performance (PIP) Awards teams to make things happen. In from their competitors in achieving At the Centre Programme 2013 will be looking for other words, people are not just a growth over the past three years. ‘Inspiring Talent’ with the addition of part of the story, they are the key this as a new category. The other four ingredient,” said Jardine Matheson In another new departure, each entry categories have also been revised to Group Managing Director Ben will have to be accompanied by a short reflect the current focus of the PIP Keswick in a video introduction to the video clip, which ‘sells’ the submission Programme, which is now entering 2013 PIP Awards. and demonstrates the passion its 12th year. They will be under behind it. the headings of ‘Innovative Ideas’, In the other categories, ‘Innovative ‘Marketing Excellence’, ‘Customer Ideas’ involves the adoption of ideas, The deadline for entries is Engagement’ and ‘Superior Growth’. processes, technology, products 11th January 2013. or business models that are either The new ‘Inspiring Talent’ category new or new in their application; “Recognizing outstanding seeks to highlight and recognize ‘Marketing Excellence’ seeks out performances is at the core of PIP,” initiatives undertaken by Group exciting and effective marketing said Mr Keswick, “so, if you and operating companies to energize strategies or initiatives that your team have been making things people within – as teams, units or have led to commercial success; happen and delivering great results, workforce – as they reach for and ‘Customer Engagement’ celebrates you should enter. Pick your category achieve new performance heights. how businesses have excelled in and prepare your submission. We look understanding and engaging their forward to reading your entry and “We are looking for cases that are all customers; and ‘Superior Growth’ is watching your video.” about how you have inspired your aimed at teams that have stood out

Group Posts Satisfactory Half-Yearly Results

In the challenging circumstances earnings. The group’s engineering rental levels were underpinned by a of uncertain and difficult markets, and construction interests enjoyed a lack of new supply, as well as growth the Jardine Matheson Group posted good first half, but this was countered in . This improvement satisfactory half-yearly results for the by the poor trading conditions facing was more than offset, however, by first six months of 2012. its transport services operations. Its lower earnings from residential restaurant and IT operations also saw developments. Dairy Farm produced Underlying profit for the first six declines in earnings after a strong further earnings growth in the first months of 2012 was US$714 million, 2011. Jardine Motors experienced half of 2012 while expanding its 1% below the same period in 2011. a disappointing first half as fierce store network and investing in new Underlying earnings per share were competition and oversupply led to markets. Mandarin Oriental’s Asian 2% lower at US$1.97. The revenue sustained pressure on margins in hotels continued to enjoy a good of the Group, including 100% of mainland China. New business gains trading environment and improved the revenue of associates and joint and disciplined cost control enabled performances were recorded in most ventures, was US$30.3 billion, Jardine Lloyd Thompson to produce locations. Jardine Cycle & Carriage compared to US$27.4 billion in the another satisfactory performance for achieved an improved result as Astra first half of 2011. An increased interim the first half of 2012. performed well in the first half of 2012. dividend of US¢35.00 per share, up 6%, was declared. Hongkong Land’s operating profit from “The first-half results were satisfactory its commercial properties rose in the and we expect to maintain our Jardine Pacific recorded mixed results first six months of 2012. There was a performance over the full year,” said from its businesses in the first half particularly good contribution from Group Chairman Sir Henry Keswick. of 2012 leading to a reduction in its prime Hong Kong portfolio, where Thistle vol.3 2012 Group Businesses Gala Dinner Commemorates MINDSET’s Performing Well Tenth Anniversary

Jardine Matheson Group businesses Jardine Matheson Group Managing Director Ben Keswick toasts guests at are performing well in resilient the gala dinner held to mark MINDSET’s tenth anniversary. markets despite the current uncertain times, Ben Keswick told senior The event, which was held at Maxim’s Palace, City Hall, Hong Kong, included management in Hong Kong in his first performances by service users and student participants in the Health in address to them since assuming his Mind programme. role as Group Managing Director.

Mr Keswick said that having visited Group interests across the region in the Philippines, , mainland China and many units in Hong Kong during the previous four months, he was optimistic about the key markets Meeting with Chinese Politburo Officials of Greater China and Southeast . Jardine Matheson Group Chairman Sir Henry Keswick and Matheson & Co “Ninety-five percent of Group business Director Lord Powell of Bayswater both attended a China-Britain Business comes from these areas and while Council dinner in honour of Politburo Standing Committee member they are not unaffected, they continue Li Changchun during his official visit to the United Kingdom. to show resilience,” he said.

Mr Keswick told his audience that growth strategy would seek to create value over the long term. The Group would pursue initiatives to create a foundation for future profit growth.

“Key to our success are our people and our strong businesses with their sound balance sheets and robust market positions,” said Mr Keswick. “We must be adaptable too and ready to move swiftly to react to any deterioration and yet take advantage of opportunities. I am confident that we have an excellent base on which to Right: Lord Powell with Li Changchun, Sir Andrew Cahn, former Head of UK Trade and Investment, build for the future.” and Liu Xiaoming, China’s Ambassador to the UK. 5

Group Chairman Hosts Dinner for Beijing Visitors

Jardine Matheson Group Chairman Sir At the Centre Henry Keswick (centre) with Directors Simon Keswick and Lord Leach of Fairford together with a delegation from Beijing led by the Vice Mayor of Dongcheng District, Chen Zhichang, at a dinner hosted by Sir Henry at Mandarin Oriental Hyde Park, London.

Dongcheng District is the location of Hongkong Land’s new integrated luxury retail development at Wangfujing in the heart of China’s capital city.

Group Deputy Managing Director Addresses Chongqing Mayor’s Advisory Council

Jardine Matheson Group Deputy some 40 global business leaders from These included “helping them develop Managing Director Adam Keswick was Fortune 500 and other world-renowned international capabilities, strong one of the speakers at the seventh business enterprises. management teams and a talent session of the Mayor of Chongqing’s pool, facilitating global growth by International Economic Advisory Focusing on the theme of the session, reducing regulatory burdens, helping Council, which brought together which was ‘Chongqing Enterprises Going to provide knowledge of international Out – Puzzles and Countermeasures markets and the right connections, of Overseas Investment’, Mr Keswick and by ensuring companies are addressed the gathering on services culturally attuned. and support for investment overseas and the Government’s role in pushing “While overseas expansion is not enterprises to go global. He said that easy, it can be extremely rewarding,” Jardine Matheson with 180 years of continued Mr Keswick. “I am convinced international experience had great that the determination and capabilities expertise in penetrating new markets of the people of Chongqing with the and building businesses and there strong leadership of the Chongqing were many ways that the Chongqing Government will provide the impetus Government could build on its that will see many Chongqing Jardine Matheson Group Deputy Managing Director impressive record of support for its local companies soon joining the ranks of Adam Keswick at the seventh session of the Mayor of Chongqing’s International Economic Advisory Council. companies in their global ambitions. the Fortune 500.”

Country Adviser Appointed for Myanmar

The Jardine Matheson Group has appointed a full-time Country Adviser in Myanmar. Dr Wong Yit Fan will establish the Group’s new representative office in Yangon and support its development in this emerging new market.

Dr Wong, who holds a PhD in Economics and an MBA (Honours) from the University of Hawaii, has had a career in finance and investment, primarily in the banking sector in Southeast Asia. Prior to his appointment with the Group, he was

based in Myanmar providing consultancy services and training for local banks. Thistle vol.3 2012 Paris Stopover

During a recent trip to London, Jardine Matheson Group Deputy Managing Director Mandarin Oriental Hotel Adam Keswick made a Group Reaches Further stopover at Mandarin Oriental, Paris to tour the business into Mainland China operations of the hotel, which The recent announcement that opened in June last year. Mandarin Oriental Hotel Group (MOHG) is to manage a luxury hotel under Mr Keswick is photographed development in Chengdu, the capital outside the hotel with of Sichuan province, is the latest step its General Manager in its strategy to grow the Mandarin Philippe Leboeuf. Oriental brand and expand its presence in mainland China.

MOHG first entered the mainland China market in 2009 with Mandarin Oriental, Sanya, on Hainan Island. With the opening of Mandarin Oriental, Guangzhou and Mandarin Oriental Pudong, Shanghai in the first Gammon Establishes Partnership in half of next year, to be followed by Beijing, the group will soon have four Gammon has increased its presence “Gammon expects that joint hotels in operation in key areas of in Vietnam with the establishment of co-operation with Cofico in mainland China. a partnership for strategic business forthcoming projects will co-operation with Cofico, in which it strengthen the relationship “If you add to this Mandarin Oriental, is already a minority shareholder. between the two companies and Chengdu which is scheduled for ultimately result in an increase in completion in 2015, the group’s three Cofico is a leading Vietnamese Gammon’s shareholding in Cofico,” hotels in Hong Kong and two in , contractor with an extensive track explained Gammon Chief Executive plus Taipei on the horizon, we will have record of delivering high quality Thomas Ho. a total of 11 properties in the Greater projects across the country. China area within the next few years,” explained MOHG Chief Executive Edouard Ettedgui. “China is now the second largest source of business for MOHG, so firmly establishing our brand on the Mainland is important for us.”

As the luxury resort of Mandarin Oriental, Sanya set new benchmarks for the hotel industry in mainland China when it opened, so the group’s latest properties will introduce unrivalled standards of luxury and legendary service to a whole range of new guests, Watching the agreement signing ceremony between (front left) Thomas Ho, Chief Executive, Gammon and Le Dang Xu, Chairman, Cofico were from left: Sam Houston, Executive Director, Gammon; Shuji Tanka, whether they are in pursuit of business Chief Executive Officer and Le Dang Vinh, Business Development Director, Cofico; Simon Keswick, Director, Jardine Matheson Holdings; Alain Cany, Chairman, Jardine Matheson Vietnam; and Michael Lin, Gammon or leisure activities. Country Representative, Vietnam. 7

For example, Mandarin Oriental, Hotel Openings Of 2012’. The hotel,

Chengdu will be positioned as the which will have 233 rooms and 30 At the Centre most sophisticated luxury hotel in suites and 24 serviced apartments, Western China. Located on the top 33 is located above TaiKoo Hui, a floors of an iconic tower, the property prestigious 450,000 sq. m, mixed- will feature 320 spacious rooms with use development set in Guangzhou’s outstanding views of the Jin-jiang River, Tianhe Central Business District. Its the city skyline and Wang-jiang Park, standard guest rooms will be the which dates back to the Ming dynasty. largest in the city at 60 sq. m, while its expansive 750 sq. m ballroom is “We are delighted to extend Mandarin set to become Guangzhou’s premier Oriental’s renowned levels of celebration and events destination. hospitality into Western China,” said Mr Ettedgui. “This project presents an Linked directly to TaiKoo Hui’s ideal opportunity to further grow our world-class shopping, office and brand on the Mainland, and we are entertainment venues, the hotel looking forward to creating the best is also conveniently connected to luxury hotel in this dynamic city, the Shipaiqiao Station, Line 3 of the city’s Mandarin Oriental Hotel Group is expanding its capital of this important economic and metro system, and is five minutes presence in mainland China. culturally rich province.” from Guangzhou East Railway Station, which transports passengers via the Huangpu River and to extensive Mandarin Oriental, Guangzhou is high-speed rail link to and from Hong gardens that will change the local already winning awards having been Kong in approximately two hours, and landscape. The hotel will feature selected by Forbes Travel Guide to Guangzhou Baiyun International 362 guestrooms and 210 serviced as one of ‘The 10 Most Anticipated Airport in 45 minutes. apartments, all with outstanding views of the city skyline and the In Shanghai, Huangpu River. Mandarin Oriental Pudong is located Dining opportunities will include a in the heart of choice of three eclectic restaurants, Lujiazui Central a lobby lounge and bar, and a Financial District. Mandarin Oriental Cake Shop. For It will form part of the local community, an extensive ‘Harbour City’, a range of banqueting venues, new 25-hectare, including a grand ballroom, will mixed-use provide a perfect backdrop for development, celebrations, while a wide variety which is within of well-equipped meeting rooms walking distance are expected to appeal to the of the Shanghai business community. Stock Exchange, the regional “We are delighted to be expanding headquarters of our presence in China,” said major domestic Mr Ettedgui. “All our properties in and international mainland China are expected to financial become landmarks and to provide institutions, and exceptional services to support has direct access the development of the prominent to the promenade districts in which they are located.” Mandarin Oriental, Chengdu will be positioned as the most sophisticated luxury hotel in Western China when it opens in 2015. on the banks of Thistle vol.3 2012 Dairy Farm Enters Philippines Retail Market

LEADERSHIP 9

Dairy Farm Enters Philippines Retail Market THACO Extends

Competitive Advantage Leadership Dairy Farm is entering the retail “This investment provides Dairy Farm market in the Philippines with the with an excellent strategic opportunity with New Port acquisition of a 50% interest in to enter another key Asian market Rustan Supercenters, Inc (RSCI). and enables us to advance our growth strategy in the region,” explained RSCI, which was established by the Dairy Farm Group Chief Executive Tantoco family, is one of the leading Michael Kok. “We are looking forward grocery chains in the country. It to working closely with RSCI to build currently operates ten hypermarkets on its existing platform and grow the and nine under the Shopwise and Rustan businesses in Shopwise brand, which caters mainly the coming years to the benefit of to mass market consumers, and 13 customers, employees, suppliers Rustan’s supermarkets, which offer and shareholders.” a variety of fresh food and groceries for middle income consumers. THACO Chairman Tran Ba Duong addresses guests at the opening of Chu Lai – Truong Hai Port.

New Business for Jardine Aviation Services Truong Hai Auto Corporation (THACO), Peach Aviation has appointed Jardine JAS greeted the Air China in which Jardine Cycle & Carriage holds Aviation Services (JAS) to provide presidential flight with professional a 32% interest, has held an opening passenger and ramp handling services aircraft handling and VIP reception ceremony to celebrate the completion at Hong Kong International Airport. services on its arrival at Hong Kong of the first phase of Chu Lai – Truong International Airport, and handled Hai Port at Tam Hiep industrial park From its base at Kansai International President Hu’s departure three in Quang Nam province, Vietnam. The Airport in Japan, Peach Aviation days later. event was attended by the Deputy has begun daily passenger flights Minister of Transportation and various between Osaka (Kansai) and Hong In another development, JAS shared Central and Quang Nam Province Kong using A320 aircraft. its experience and expertise in the committee members and governors. form of a seminar for nearly 200 Meanwhile, JAS provided VIP ground Yunnan airport community members, “The new port will support the value services for China’s President, Hu prior to the successful relocation of chain of THACO thus helping to Jintao, when he arrived in Hong Kong Kunming’s airport to its new home at increase its competitive advantage,” to attend the 15th anniversary of Changshui International Airport. JAS explained THACO Chairman Tran Ba Hong Kong’s handover to mainland and Yunnan Airport Group have had a Duong. “In addition it will provide a China and the swearing-in ceremony strategic alliance since establishing full logistics service for companies in of the fourth Hong Kong Special their joint venture, Yunnan Airport Chu Lai and serve as a port facility for Administrative Region Government. Service Limited, in Kunming in 2009. the surrounding region.”

Chu Lai – Truong Hai Port, which took two years to construct with an investment of US$16.5 million, has the capacity to handle 1.6 million tons of goods and 56,000 TEU containers per annum. It is equipped with a 300 metre-long bridge, bonded warehouses, and a 15-hectare service area with modern facilities as well as a

The arrival of the inaugural Peach Aviation A320 flight at Hong Kong International Airport. newly-built tugboat. Thistle vol.3 2012 News from Mandarin Oriental in Marrakech, Chengdu and San Francisco

Mandarin Oriental Hotel Group Mandarin Oriental, Chengdu will (MOHG) is to manage new properties form part of a prestigious mixed-use in Marrakech, Morocco and Chengdu, development on a prime riverfront mainland China. It has also marked site in Jin-jiang district. Located on the 25th anniversary of the opening the top 33 floors of an iconic tower, of Mandarin Oriental, San Francisco the property will feature 320 spacious with a complete refurbishment of the rooms including 41 suites. property’s interior. Meanwhile Mandarin Oriental, San Mandarin Oriental, Marrakech Francisco, which was MOHG’s first will be an exclusive retreat set in hotel in the United States, has unveiled 20 hectares of landscaped olive its new look. This includes refurbished groves in the heart of the exotic guest rooms and suites, and a Palmeraie region. The resort will signature restaurant, Brasserie S&P. comprise 54 individual villas, or riads, each housed in private walled “Our dedicated team, which includes gardens, featuring their own pools some from our opening 25 years ago, and hot tubs, open-air showers and continues to personalize every guest shaded alfresco dining. The resort’s experience to provide the utmost main building will house a further in luxury, quality and service,” said seven suites, each with their own Mandarin Oriental, San Francisco, which has just Mandarin Oriental, San Francisco undergone a complete refurbishment to mark the rooftop pool. 25th anniversary of its opening. General Manager Cliff Atkinson.

IKEA Taiwan Optimizes Marketing to Launch New Collection

IKEA Taiwan optimized marketing IKEA Taiwan held a press communications to launch the arrival conference prior to of the IKEA PS 2012 collection and the exposition to optimize publicity enhance the brand position of the through print media, home furnishing leader. television stations and the internet.

An interactive Facebook page was set up to engage people’s attention and participation in furnishing their home with the key concept of ‘design belongs in real home’. A free three-day exposition was held outside the IKEA store in Taipei City, complemented by a virtual expo tour on the IKEA Taiwan website. A press conference also optimized ‘Before and after’ video clips of the IKEA Taiwan Facebook page, which PR communications through print, home furnishing process and four saw it become IKEA’s most popular internet and TV media. real room sets generated much media Facebook page worldwide with more attention and public discussion. than 177,500 friends. Altogether To reinforce the key concept, IKEA the campaign was estimated to Taiwan invited 12 renowned local Feedback was very positive. More have generated free publicity specialists to share home furnishing than 12,000 people visited the expo valued at more than NT$12 million ideas inspired by IKEA at the expo. while 12,850 new fans joined the (US$410,000). 11

Gammon Wins Science Park Contract Leadership Gammon Construction’s expertise in developing green projects has won the group a HK$2.18 billion (US$281 million) contract to build the latest stages of the Hong Kong Science Park.

The project, which is part of the Park’s Phase Three development, includes the construction of three multi-storey research and development office and laboratory buildings with basement carpark, services tunnels and a link bridge.

The development will showcase An artist’s impression of the latest stages of the Hong Kong Science Park, which are to be built by Gammon Construction. green construction technologies and sustainable building design including targeting the Leadership in Energy and our technical expertise and capability the application and installation of Environmental Design (LEED) Platinum in developing green projects,” said natural ventilation, energy-efficient standard, a world-recognized green Gammon Chief Executive Thomas Ho. systems and renewable energy. rating system and currently the highest Every detail will play its part in the level of certification available. Work on the project is due to be Science Park’s vision of being a completed by December 2013. green role model for Hong Kong. “Gammon is delighted to have been At least one of the buildings will be awarded this project, which recognizes

Astra Daihatsu Invests in Research and Development

Astra Daihatsu Motor (ADM), The first phase of construction The research and development Southeast Asia’s largest auto has begun with an investment of centre will be adjacent to ADM’s manufacturer and the Indonesian US$15.8 million and will take about plant in Karawang, West Java where distributor of Daihatsu vehicles, is three years to construct. This will be a new factory will also be built to to invest US$66.7 million to build a followed by second and third phases, boost annual production to 430,000 research and development centre. which are estimated to cost an units from 330,000 units at a cost of additional US$52.9 million. US$233.3 million.

Daihatsu is the second best-selling brand in Indonesia with a 15.2% market share. The Indonesian government is encouraging other auto manufacturers to follow ADM’s lead in investing in research and development centres in Indonesia that will enable them to better market their products to local consumers. With a growing middle class and relatively easy access to car loans, Indonesia is on the verge of surpassing Thailand as Southeast An Astra Daihatsu Motor employee makes a final quality control check before a car leaves the manufacturing plant. Asia’s largest car market. Thistle vol.3 2012 New Business Focus for Jardine Shipping Services

Jardine Shipping Services (JSS), Beginning in mid-2011, JSS has A new back office system is currently the Jardine Matheson Group’s oldest implemented a number of initiatives being introduced to provide a unique, business unit, has recently launched in support of this focus on growth consistent customer facing service a redirection of its business focus. in port agency. These include the across the region. Health and safety The impact of lacklustre growth in establishment of a commercial standards are also very important demand from Europe and the USA team and the appointment of a in the shipping industry, especially has put significant pressure on Product Development Director when handling chemical tankers, oil JSS’ profitability during the past who is responsible for introducing tankers and LNG vessels. JSS is the few years. the systems, infrastructure and first shipping agency to take a group- capabilities to provide consistency wide approach to this and has recently “Container shipping had been our and innovative products and achieved internationally recognized core business since the 1970s but services. JSS has also partnered safety certification in each country as we intend to grow the overall with S5 Agency World – the fastest where it operates. business, a change in focus was growing global port agency needed. We identified port agency as company – and is its exclusive “To date the results are promising,” a revenue source with significantly Asia Pacific partner. This gives the said Mr van der Hoeven. “JSS has higher growth potential,” group access to clients who prefer firmly established its position as explained JSS Chief Executive Eric to appoint one global agent who can one of the largest independent port van der Hoeven. serve them worldwide. agency operators in the Asia Pacific region and will manage some 12,000 port calls this year. That is a different vessel every 45 minutes. This is undertaken by our 1,300 professional staff who operate out of more than 50 offices, covering some 200 ports throughout Asia.

“We are confident that with the re-energized focus of the organization on port agency, our target of managing 20,000 port calls per year is clearly achievable. By then, JSS will have established itself as the preferred shipping agency in Asia,” concluded As a strategic partner of United Arab Shipping Company (UASC), Jardine Shipping Services provides agency and support services to UASC’s shipping operations throughout Asia. Mr van der Hoeven.

Hongkong Land Issues US$500 Million 10-year Notes

Hongkong Land has issued The Hongkong and Shanghai Banking been set at 98.796% to yield 4.652% US$500 million of 10-year Notes in Corporation Limited, Mitsubishi per annum. a second syndicated US dollar issue UFJ Securities International plc and under the US$3 billion Guaranteed Standard Chartered Bank acted “The issue received strong support Medium Term Note Programme as Joint Lead Managers and Joint from regional and international established in 2009. The proceeds Bookrunners for the offering. institutional investors and further will be used for general corporate strengthens the group’s capital funding requirements. The Notes will pay a coupon of 4.5% structure,” said Hongkong Land Chief per annum and the reoffered price has Financial Officer John Witt. 13

South Island East Line Contract for JEC

Jardine Engineering Corporation (JEC) together with its joint venture Leadership partner Chun Wo E&M has been awarded the contract for the electrical and mechanical services for Wong Chuk Hang Depot on the MTR Corporation’s new South Island East Line. The contract will involve the design and build of services systems including the environmental control, electrical, fire services, plumbing and drainage, depot management, and compressed air systems, along with kitchen and towngas installations.

“JEC is delighted at its continuing involvement in the expansion of Hong Kong’s railway infrastructure,” said JEC Chief Operating Officer S H Wu. “I am sure our JV partnership will reflect the skills and resources of The site of Wong Chuk Hang Depot, which is currently under both companies as we work together to better serve the MTR.” construction.

Zung Fu Introduces Latest M-Class to Hong Kong

Following the success earlier in the year of Mercedes-Benz’ new B-Class premium tourer, Zung Fu introduced the latest M-Class at its two Hong Kong car shows, which were held at Festival Walk and Ocean Terminal.

Thousands of car enthusiasts and buyers attended the two events in order to get a closer look at the vehicle, which features a brand new façade with a chrome bumper and LED fog lamps. The ML 350 BlueEFFICENCY received particular attention and praise for its extra low fuel consumption, BlueDIRECT V8 engine and seamless 7G-TRONIIC PLUS automatic shift. The new model is an addition to the Mercedes- Benz Environment-Friendly Vehicle line-up, which gives buyers the benefit of a maximum car tax incentive of US$9,677.

Wellcome Hong Kong Initiates New Brand Campaign

To enhance the strength of its ‘Low Wisely’ by using every drop of oil and “Response to this was overwhelming,” Low Price’ and ‘Fresh is Fresh’ image, every grain of rice also struck a strong said Wellcome Hong Kong Sales Wellcome Hong Kong initiated chord with customers. and Marketing Director Julie Chiu. an innovative new interactive “Indeed, the whole campaign was so brand campaign. To maximize the ‘Fresh is Fresh’ element effective that the number of Wellcome of the campaign, Wellcome advertised Hong Kong Facebook friends almost A ‘Low Low Price Watcher’ game on the exterior of 60 buses. Customers doubled from 29,000 to 56,000 in just launched on television screens quickly were also invited to play a game on six weeks.” became the ‘talk of the town’. During Facebook for lucky draw prizes. its run, HK$100 cash coupon prizes were presented on a daily basis to the first 100 viewers who texted the One of the 60 buses price mentioned in a pre-specified carrying Wellcome Hong Kong’s ‘Fresh television advertisement to the is Fresh’ and ‘Low campaign hotline. Two other initiatives Low Price’ brand campaign messages

emphasizing the importance of ‘Saving to consumers. Thistle vol.3 2012 Dairy Farm’s Health & Beauty Business – Going Strong Across The Region

FEATURE 15

Dairy Farm’s Health & Beauty Business – Going Strong Across The Region Feature

Forty-five years after Dairy Farm Dairy Farm Group Chief Executive offerings to meet consumer demands opened its first Health & Beauty Michael Kok, “and then successfully and to quickly establish a strong store in , the business is repositioned itself to become presence when entering new markets. going strong across the region. a pharmacy, health and beauty With expansion into new markets format in response to the changing Through the Closer Economic throughout Asia and continuous consumer market and growing Partnership Agreement (CEPA), strategic investment over the last demand for diversified products and Dairy Farm successfully entered the decade, the Health & Beauty format services. Subsequently, we have mainland China market in late 2004. has grown to become one of the most evolved to become the market leader Today it has 200 stores under the important sales and profit contributors in Health & Beauty with over 1,400 Mannings banner with Guangdong in the Dairy Farm Group. This has stores servicing 147 million people Province as its main base. In its been achieved with clear market across our developed locations newest market of Vietnam, where it positioning, successful innovations last year.” established a presence in 2011 with and customer focus, all supported by the opening of the first Guardian store, passionate and professional teams From those small beginnings as Dairy Farm has expanded rapidly and of employees. community drug stores, the Health & expects to have 15 stores by the end Beauty business today encompasses of 2012. Five years ago the Health & Beauty everything from healthcare products, sector represented 23% of total Dairy prescribed pharmaceuticals, health “Our strong brands, our modern Farm Group profits. Today its excellent supplements and over the counter store formats, and the combination results have taken that figure to 30%. medicines, to ‘head to toe’ beauty of innovative merchandising and a In the interim results for the first half products including personal care, skin comprehensive range of products of 2012, the sector’s profits grew 24% care and cosmetics as well as milk have all helped us to maintain our over the same period last year to powders and other baby products. leadership position across the region US$92 million. In the bigger stores, the range of in this highly competitive market,” products on offer can exceed 7,000. said Mr Kok. “We are committed to “In most countries, our business meeting the lifestyle needs of our started from a community drug store In all its markets Dairy Farm strives customers and to doing it even better serving local needs,” explained to customize its services and product in the future.”

Dairy Farm is the market leader in Health & Beauty across the region with over 1,400 stores servicing 147 million people. Thistle vol.3 2012 Mannings

Hong Kong

Mannings is the leading Health & Beauty retailer in Hong Kong with 344 outlets, including seven ‘Mannings Plus’ stores offering added value free health consultation services. Over the last four decades, Mannings Hong Kong has achieved sustained profit growth with outstanding sales and world-class brand equity. Impactful marketing strategies, such Although Mannings has faced as advertisements supported by local different challenges during various celebrities, have proved economic cycles, it has overcome most effective for Mannings Hong Kong. these through its astute business expertise and its vision of being the leader of Hong Kong’s Health & Beauty industry. During the economic Macau By 2007, the network had been downturn in 2003, Mannings opened extended to Shanghai and currently its first Health & Beauty specialty Mannings entered the Macau market there are 200 Mannings stores in store in Causeway Bay, a major in 2005 and since then has established 31 cities. Dairy Farm is committed to milestone in the development of the itself as a leader in the Health & meeting the fast changing needs of business. In the same year, Mannings Beauty sector there. consumers in this growing market and further consolidated its reputation despite the recent slow down in the and brand status with its provision Mannings is currently operating retail sector in mainland China, the of facemasks during the SARS crisis, 15 stores in Macau, almost double sales performance of Mannings shows when it not only catered for the panic that of its direct competitor. a positive trend. Efforts have focused demand, but also insisted on selling on fine-tuning the existing operation them at cost price. Mainland China while also working on the repositioning of the brand to give it clearer The first Mannings store in mainland Mannings is a winning business differentiation from competitors. China opened in Guangzhou in 2004. on other levels too, as reflected in the raft of awards with which it has been honoured in recent years for business performance, customer service and marketing. These include 34 Customer Service awards from the Hong Kong Retail Management Association; the Most Popular TV Commercial Award 2010 and 2012 from Television Broadcasts Limited (TVB); and two Jardine Matheson Group Pride in Performance (PIP) awards – the 2002 Premier Award and the 2011 Business Outperformance Category Award. Dairy Farm has over 200 Mannings stores in 31 cities in the growing market of mainland China. 17

Guardian Feature

Singapore Malaysia

Guardian with 150 outlets in Singapore With its offerings of quality has a very strong health heritage and products, innovative is the city-state’s market leader in the merchandising, and provision of pharmacy services. The professional services, Guardian network offers professional which include on-site services such as patient-care pharmacists and skincare counselling and dispensary services, specialists, Guardian as well as a wide range of Health & Malaysia is a thriving Beauty products. business. It has grown to become the market leader in the Health & Beauty Guardian Malaysia, the market leader in the nation’s Health & Beauty sector in Malaysia and sector, serves more than 35 million consumers per year. with close to 400 stores nationwide serving more than 35 million consumers per year, is the largest in terms of sales and network The Guardian network in Brunei has in the country. grown from seven stores to 21 since market entry in 2008, making it the In recent years, Guardian Malaysia has leading Health & Beauty chain there further increased market penetration offering a comprehensive range of through strategic store expansion products and services to the local and the continuous enhancement of community. Over the last four years existing stores to offer new shopping profits have grown significantly, experiences for customers. For supporting the continuing expansion these efforts, Guardian Malaysia of the business. won both the 2009 PIP Grand Prize and the Business Outperformance Vietnam Category Award. Dairy Farm introduced the Guardian Guardian Singapore’s ‘from pharmaceutical to beauticeutical’ concept has given the brand a Indonesia brand into the up and coming market more contemporary Health & Beauty image. of Vietnam in September 2011, and As a pioneer of the modern Health currently has 11 stores offering Health & Beauty industry in Indonesia, & Beauty products and professional In 2010, Guardian launched a new Guardian is today the leading operator services to the local community. concept, ‘from pharmaceutical in this rapidly growing market with Further expansion is planned in step to beauticeutical’ with the goal over 250 stores and ambitious plans with the growth of this exciting new of giving it a more contemporary for further expansion. Guardian was market with its young Health & Beauty image. This first established to answer the needs population. involved redesigning stores, opening of consumers looking for convenient, more modern-styled outlets and easily accessible pharmacies for expanding product offerings while still their families. Over the years it maintaining its professional reputation has continued as a pharmacy. Positive customer to meet the With more than feedback and profit growth showed changing needs 250 stores, that the approach had paid off. For of consumers and Guardian Indonesia prides itself on its innovative thinking and marketing is passionate about delivering excellent excellence, Guardian won the 2012 PIP providing innovative new customer service.

Award for Marketing Excellence. services for their wellbeing. Thistle vol.3 2012 Health & Glow

India Mumbai. It is the leader in the The health category is seen as a modern Health & Beauty industry, major focus for the way forward, Dairy Farm’s joint venture Health & particularly in the cosmetics while the recent opening of a larger Glow in India has a network of 85 stores segment, and is well placed to take format store with new product located mainly in the key cities of advantage of India’s increasingly offerings has been very well received Bangalore, Chennai, Hyderabad and affluent consumer base. by consumers.

Strategy for Continuing Success

Dairy Farm’s strategy for As the established leader in many continuing success in the Health of its markets, Dairy Farm is always & Beauty sector centres around setting higher industry standards its commitment to offering and introducing new services and a comprehensive range of innovative features. Both Guardian professional solutions to meet Singapore and Mannings Hong customers’ changing needs. Kong were the first retailers in Research across the region reveals their respective markets to offer that these include the different ‘telepharmacy’ in their stores, demands of an ageing population, where customers can receive face- the challenges created by an to-face consultations with qualified Patient Care Centres, such as this one in a Guardian increase in pandemic diseases, and pharmacists via a computer, video or Singapore store, offer customers a private area for a growing awareness and desire to audio link. In 2011, Mannings Hong personal consultations with a pharmacist. lead a healthy lifestyle. Kong also pioneered the launch of an iPhone app which information system, which is linked allows real face to a USA database. Specialized time communication services such as quit smoking between pharmacists programmes, weight management and customers. services and screening tests for Its introduction of coronary heart disease are also part ‘Genuine Product of the total approach to preventative Guarantee’, which health care. assures customers that they are buying reliable In 2010 Mannings Hong Kong and safe products, has consolidated its health solutions further strengthened under the banner of a new concept, consumers’ confidence. ‘Mannings Plus’.

Another success with “These stores offer free professional customers has been advice from dieticians, pharmacists Patient Care Centres and Health & Beauty advisers plus in Guardian Singapore free health tests and personal stores. These offer product recommendations. They a private area for also showcase the widest range personal consultations of vitamins in Hong Kong,” said with a pharmacist and Michael Kok. “Our mission is to The innovative iPhone app launched by Mannings Hong Kong in 2011 are supported by a lead the industry in taking care of enables convenient real time communication between pharmacists and customers. computerized clinical the wellbeing of people and the 19

Feature community. Our Mannings Plus stores are setting new industry benchmarks in this regard.”

In the Beauty sector too, Mannings and Guardian are leading the way by creating a lifestyle shopping experience driven by better enhanced store environments, excellent customer service, and a comprehensive range of brand selection and product offerings.

In Malaysia, Guardian focuses on targeting both men and women and creating new opportunities to reinforce the brand. Its approach in empowering women through the Guardian is continuing to expand its network across the region as opportunities arise. ‘Great Guardian Makeover’ and men through ‘Are you Men Enough?’ campaigns brought about increased while in mainland China, the launch “We are driven by the wish to expand relevance to the brand and positive of four new skincare product lines our Beauty offerings anchored by engagement with customers. in Mannings’ own corporate brand our strong presence in the Health range to meet consumers’ needs sector,” said Mr Kok. Other measures have included resulted in a positive increase in the introduction of customized sales. In the first six months of Dairy Farm is committed to products for specific markets. the products being available, the surpassing customer expectations Guardian in Singapore has launched Mannings range jumped from its in both products and services in a comprehensive ‘Natural & Organic’ previous ranking of six to become its Health & Beauty stores and to range of healthcare and wellness the number two skincare brand of expanding as opportunities arise products to meet the growing Mannings China and the leading in the region’s emerging markets demand for more natural products, gross profit contributor. such as Vietnam. In spite of the economic downturn, which has affected the retail sector in many markets, Dairy Farm’s Health & Beauty sector continues to thrive, bolstered by strong sales and successful promotions.

“The Health & Beauty segment is highly competitive,” said Mr Kok, “but our strong presence across the region, constant refining of store formats, and expansion of our store network mean we are very well placed for future development.” Mannings and Guardian are leading the way in the Beauty sector with their comprehensive range of brand selection and product offerings. Thistle vol.3 2012 Prestigious Accolades for Marina Bay Financial Centre

Performance 21

Prestigious Accolades for Marina Bay Financial Centre

Hongkong Land joint venture Management, which Performance development Marina Bay Financial manages MBFC. Centre (MBFC) has won two prizes in the prestigious international FIABCI Phase 1 of MBFC was Prix d’Excellence Awards 2012, which judged among 60 other recognize the world’s outstanding real projects from 13 countries estate developments. MBFC, which in 14 categories by an is Singapore’s largest mixed-use international panel of top development in the new downtown, real estate experts and clinched the top award in the Office industry professionals. category while Marina Bay Residences The development was Left: Warren Bishop, Chief Executive Officer of Raffles Quay Asset (MBR), the residential component of lauded for its innovative Management, together with Marina Bay Financial Centre joint venture Phase 1 of MBFC, was runner-up in the and cutting-edge partners Tan Swee Yiow of Keppal Land, Justin Chiu of Cheung Kong Holdings and James Robinson of Hongkong Land, accepting the Residential (High Rise) category. architecture as well as its FIABCI Prix d’Excellence Awards 2012. innovative mix of office “The FIABCI awards reinforce space, waterfront homes MBFC qualified for the international MBFC’s position as an outstanding and retail mall. It also won praise Prix d’Excellence Awards 2012 following development and enhance for the successful use of its prime its success in the inaugural FIABCI Singapore’s status as a key financial waterfront locale and efficient use of Singapore Property Awards 2011, where hub with world-class infrastructure,” land, as well as the efforts to minimize Phase 1 and MBR also clinched awards said Warren Bishop, Chief Executive the environmental and social impact in the Office and Residential (High Rise) Officer of Raffles Quay Asset during the construction process. categories respectively.

Wellcome Scores High as Hong Kong’s ‘Most Liked’ Supermarket

For the second successive year, To keep food even fresher and safer, Value for money is another top Wellcome Hong Kong has been voted Wellcome Hong Kong has invested in priority of Wellcome which never ‘Hong Kong People’s Most Liked a 160,000 sq. ft fresh food-processing forgets that its hundreds of Supermarket’ scoring high points centre, which is the largest facility of its thousands of regular shoppers for its quality service and extensive kind in Asia. Internationally approved demand unbeatable value for 272-store network. The annual survey agricultural practices are applied money. In delivering on this promise, of local people’s shopping preferences during all fresh food source monitoring the brand has pioneered many is conducted by leading market as well as stringent periodic sampling innovative discounts and reward research specialist IPSOS. and testing of foodstuffs to ensure programmes to meet its customers’ that health and safety are enforced unique needs. Over the last few years, Wellcome throughout the supply chain. Hong Kong has further strengthened the popularity of its brand by Wellcome Hong pioneering a new Superstore concept Kong staff are delighted aimed at enticing customers with to have been simpler furnishings, softer lighting and voted ‘Hong Kong People’s a more spacious in-store environment. Most Liked Supermarket’ Branches have opened more special for the second counters such as sushi, fresh local successive year. pork and Southeast Asian food stalls. Some Wellcome Superstores have also introduced popular ‘Bread Talk’ outlets. Thistle vol.3 2012 JEC Wins International Safety Award

Jardine Engineering Corporation (JEC) From left: Ricky Li, Senior Safety Officer, has been awarded an International and Ricky Lo, Quality Safety Award 2012, with merit, by & Environmental Safety Manager, JEC; the British Safety Council for its Lynda Armstrong, commitment to high standards of Chair, The Board of Trustees, British health and safety management in The Safety Council; and Link project, which serves over 40% of H W Yu, Operations Director, Maintenance the Hong Kong population. In addition & Renovation to fulfilling criteria such as no major Division, JEC. injuries in 2011, the team increased communication channels to share best practices in health and safety knowledge with JEC staff on the project.

International Awards for Cold Storage Magazine

The official magazine of Cold Storage New Publication’ in the Magnum in Singapore, Savour, which was Opus Awards 2012, which recognize launched a year ago, has won two excellence in editorial and design in international awards for its excellence. custom publishing, and attracted over 500 entries from around the world. Savour, which targets Cold Storage’s Savour also received an award of shoppers, aims to be a source of excellence in a similar category in the essential food information, comprising 24th annual APEX awards 2012. There recipes and skill-boosting tips on were close to 3,400 entries for these preparing gourmet meals at home. awards, which recognize outstanding work in graphic design, editorial The quarterly publication won a content and ability to achieve overall Silver award for ‘Best Editorial – communications excellence.

Hactl Named ‘Ground Handler of the Year’

Hong Kong Air Cargo Terminals Limited readers following the shortlisting of (Hactl) has been voted ‘Ground candidates in each category by an Handler of the Year’ at the inaugural independent panel of expert judges. Payload Asia Awards 2012. Hactl was named ‘Ground Handler of the The new award scheme, which is Year’ in recognition of its operational the initiative of air cargo industry excellence, customer service, product publication Payload Asia, is intended innovations, competitive services, cost to spotlight and recognize air cargo structure and scope of service offerings. supply chain organizations that have made a difference in the industry “This award is a welcome recognition with particular emphasis on market of our continuing efforts to provide adeptness, innovative products and Right: Hactl Managing Director Mark Whitehead handling services of the highest superior strategy. The winners were receives the ‘Ground Handler of the Year’ Award from possible calibre,” said Hactl Managing Alec Koh, Council Member & Past Chairman, The nominated online by Payload Asia Singapore Aircargo Agents Association. Director Mark Whitehead. 23

Bag of Best Company Awards for Astra

Astra won seven accolades in the 2012 Astra has occupied the Performance Asia’s Best Companies Awards event top position in the organized by Finance Asia magazine Best Managed and voted for by 265 regional investors Company category nine and analysts. times in the 12-year event and seven times Astra ranked highest in the categories in the Best Corporate of ‘Best Managed Company’, ‘Best Governance category. Corporate Governance’, and ‘Best Corporate Social Responsibility’. Astra “Astra is committed also achieved second place in another and consistently strives three categories – ‘Best Investor to give its utmost in all Relations’, ‘Most Committed to a of its businesses,” said Strong Dividend Policy’, and ‘Best CEO’ Astra Director Gunawan for Astra President Director Prijono Geniusahardja who Sugiarto, as well as third place in the accepted the awards on ‘Best CFO’ category for Astra Director behalf of the group. Right: Astra Director Gunawan Geniusahardja receives the Asia Best Simon Dixon. Companies Awards from Credit Suisse Managing Director Robby Winarta.

Top Facebook Ranking for 7-Eleven Hong Kong

The Facebook page of 7-Eleven Hong customers’ interaction with the brand “Staying connected with our customers Kong – http://www.facebook.com/ with posts which include informative anytime, anywhere, definitely 7elevenhongkong – is now ranked messages and interactive polling. reinforces 7-Eleven’s energetic brand number two among all Facebook Various tactical campaigns such as positioning,” said 7-Eleven Hong Kong corporate brand pages in Hong mini games and a lucky draw have also & Macau Sales & Marketing Director Kong with more than 175,000 friend added to the excitement on the brand Rose Yeung. subscriptions. The page serves as page resulting in a big increase in an extended platform for 7-Eleven friend subscriptions. Indeed the power of the page is such that 7-Eleven can attract virtual Facebook friends to spend in its outlets. A recent example of this was the launch of the Doraemon 100 microwavable box with noodles, an exclusive and limited product that was only available at 7-Eleven Hong Kong for a short period of time. When news of the product was posted on 7-Eleven’s Facebook page on a single night, over 1,858 friends clicked ‘like’ while 212 friends clicked ‘share’ and some friends even said that they must buy it and would go down to a 7-Eleven store immediately to do so.

“In this instance, you could see how we transferred our ‘like’ and ‘share’ hits to Since the launch of 7-Eleven Hong Kong’s Facebook page in 2010, it has recruited over 175,000 ‘friends’. actual sales,” said Ms Yeung. Thistle vol.3 2012 Further Praise for Pizza Gammon Receives Honour for Innovation Hut Hong Kong and Creativity

Pizza Hut Hong Kong’s exceptional Gammon Construction has been success in both consolidating its brand honoured for its green treatment image and promoting its business of marine mud technology at the has been praised at the 3rd CMO Asia annual 2012 Hong Kong Award for Awards where the group received Industries organized by the Hong Asia’s ‘Best Brand Award’. The awards Kong General Chamber of Commerce, are voted for by key marketing leaders where it carried off the Innovation from various industries in 25 countries and Creativity Award. in Asia. Gammon applied the environmentally-

friendly technology for the first Gammon Project Manager Matthew Yu explains time in Hong Kong at the Kai the company’s innovative technology for the green treatment of marine mud. Tak public housing development project where it was used to costs and potential damage to the transform approximately 12,000 marine environment. cubic metres of marine mud, an amount equivalent to five standard “The ‘Green Marine Mud’ treatment Olympic-sized swimming pools, into technology has subsequently been backfilling material. Traditionally, applied in other Housing Authority marine mud had been treated as projects where there was marine waste and dumped in landfills or mud, and will become a role model marine dumping sites. The Gammon for similar projects in the future,” Pizza Hut Hong Kong Marketing Director Richard Leong has won the Yum! Human Torch Award 2012. solution mixed the marine mud explained Gammon Project Manager with premixed cement and in-situ Matthew Yu. “The award recognizes Pizza Hut Hong Kong Marketing granular, thus transforming it into our close collaboration with the Director Richard Leong has also been a material which could be used to Housing Authority, our outstanding acclaimed by Yum! Brands Inc. with the provide a solid building foundation, site management and stringent award of the ‘Yum! Human Torch Award while also saving significant disposal supervision over construction quality.” 2012’ for his outstanding performance. Mr Leong was commended for his efforts in strengthening Pizza Hut’s JLT Retains Asia Pacific Title brand value in Hong Kong and driving its sales in the delivery sector. Jardine Lloyd Thompson (JLT) has retained its title of ‘Best Political “This accolade also underscores our Risk Insurance (PRI) Broker’ in the commitment to enhancing Pizza Hut Asia Pacific region for the second Hong Kong’s communications and year running in the annual awards linkage with customers through social determined by readers of Global “This award is especially significant media and customer relationship Trade Review. considering that a number of new management programmes,” said players have established themselves Mr Leong. JLT was the first broker to establish in Asia in recent years,” said JLT specialized credit and PRI capabilities Capital Risks Managing Director in Asia and during the last year, has Matthew Strong. “JLT’s long presence continued to strengthen and expand in Asia, coupled with the strength of its team of specialists across the our Asian and global teams, means region, with practitioners recruited in that we have the depth of knowledge Singapore, Hong Kong, Tokyo, Beijing and understanding to support our and Bangkok. clients in the region.” 25

Recognition for Jardine Shipping’s Excellent Services

Jardine Shipping Services’ (JSS) “This was the outcome of hard work local operating partners in the Performance delivery of excellent port agency and dedication by the JSS team and Chinese market over many years,” services has been recognized by the good reputation and relationships said Ms Lau. its Asia Pacific partner, S5 Agency which JSS has established with its World, the fastest growing global port agency company.

The recognition came after one of the principals served by S5, Qatar Gas, had a liquid nitrogen gas (LNG) vessel ‘Al Rekayyat’ calling at a new port in Nantong, China. Following negotiation and liaison with the local port authority, JSS Hong Kong Senior Manager Doris Yau helped Qatar Gas to save more than US$500,000 in port costs.

The LNG vessel ‘Al Rekayyat’.

Mandarin Oriental Restaurant Amber Stars Again

For the second year running, Amber through excellence and restaurant at The Landmark Mandarin innovation,” said The Oriental, Hong Kong has been Landmark Mandarin recognized by the San Pellegrino Oriental General ‘World’s 50 Best Restaurants’ Awards, Manager Anthony Costa. which are organized by Restaurant Magazine in the UK and involve a “The gastronomic panel of 800 highly regarded industry landscape in Hong experts. Amber continues to be the Kong is constantly only restaurant in the Greater China evolving and we are region to appear in the top 50 ranking. truly honoured that the efforts of Richard and Having built his reputation on a solid his team have again foundation of traditional French been acknowledged, cooking techniques, Amber’s two- particularly given the Michelin-star chef Richard Ekkebus competition locally and is known for his focus on superior from around the world.” produce and innovative presentation, creating cuisine with a contemporary and light feel.

“Mandarin Oriental hotels are renowned for creating memorable

dining experiences for guests Amber at The Landmark Mandarin Oriental, Hong Kong. Thistle vol.3 2012 New Jardine Ambassadors Take Up the Baton as Mental Health Advocates

SPIRIT 27

On Mental Health from

the Jardine Ambassadors Spirit

New Jardine Ambassadors Take Up the Baton as Mental Health Advocates

At the launch of the 2012-2013 Jardine “They develop life-long friendships One of the first experiences for the new Ambassadors Programme, recognition after two years, they feel a stronger Ambassadors was a two-day orientation was given to the Ambassadors who sense of belonging to Jardines and, camp on Lantau Island. There, they had served their two-year tenure, due to the contacts they make, it is undertook team-building exercises and while 43 young and energetic new easier to seek collaborative initiatives learnt something of the experiences of Ambassadors were officially welcomed with other companies within fellow Ambassadors and of their roles to their roles as mental health the Group. as mental health advocates. On the advocates by Group Managing Director second day, Kwai Chung Hospital Senior and MINDSET Chairman Ben Keswick. “Being an Ambassador is very Clinical Psychologist Dr Raymond demanding, but it is also very Chan conducted an enjoyable and Mr Keswick said that existing and rewarding and you will learn many educational session on basic mental former Ambassadors had told him valuable lessons that will stand you in health knowledge and the skills and of the many advantages gained from good stead throughout your careers,” techniques necessary for working with their role. added Mr Keswick. secondary school students to prepare them for the Health in Mind programme.

Health in Mind Programme Marks Tenth Anniversary

As a MINDSET initiative, the Health social stigma associated with mental positions as summer trainees in various in Mind Programme is celebrating illness,” said Mr Keswick. Jardine Matheson Group companies. its tenth anniversary. Over the last decade, 52 Hong Kong secondary Students from the participating schools To further commemorate the tenth schools have joined the programme, shared their experiences of the past anniversary and to promote mental and in doing so, have helped more two years at the finale ceremony and health to the community at large, than 63,000 students, parents staged singing and drama performances, a territory-wide Video Production and teachers to strengthen their including the winning play in the Joint Competition was launched. Over understanding of mental health issues. School Drama Show from Tseung Kwan O 80 videos promoting mental health Government Secondary School. In messages such as de-stigmatization, Speaking at the finale ceremony addition, 20 students chosen for their reintegration and normalization were for the 2010-12 Health in Mind outstanding performance over the submitted in the Secondary, Tertiary Programme, which was held at The two-year programme were awarded and Open categories. Rotunda, Exchange Square, Group Group Managing Director and Managing Director and MINDSET MINDSET Chairman Ben Keswick Chairman Ben Keswick said that the presenting awards to students who demonstrated outstanding Health in Mind initiative had been a performance during their cornerstone of MINDSET since the involvement in the two-year Health in beginning, and one where the Jardine Mind Programme. Ambassadors had really shown fantastic commitment.

“It has been very effective in creating an understanding of mental wellness amongst the students; while at the same time it is helping to reduce the Thistle vol.3 2012 MINDSET Celebrates Tenth Anniversary

MINDSET celebrated its tenth anniversary with a gala dinner and the publication of a commemorative brochure depicting its activities and achievements over the past decade.

The dinner was attended by 480 guests from the Jardine Matheson Group, participating NGOs, schools and Government agencies, who have all worked together to make the mental health initiative the success it has been.

The event began with a video depicting MINDSET’s achievements to date and continued with performances and the sharing of experiences by service MINDSET’s Board of Governors and Steering Committee members officiate at the tenth anniversary celebrations. users from Baptist Oi Kwan Social Service, MINDSET Club, New Life Psychiatric Rehabilitation Association, Addressing the gathering, Group “We were in no way experts in mental Phoenix Clubhouse, and MINDSET Managing Director and MINDSET health, but we did believe that it Place. It also included a performance Chairman Ben Keswick said that was an underfunded and poorly of the winning drama from the Joint MINDSET was launched in 2002 after understood area of need within the School Drama Show by students considering many possible areas community. And we believed that we of Tseung Kwan O Government of focus. could make a difference. It was not Secondary School. 29

Spirit an easy task finding our way in such Singapore already up and running. So Matheson Group; the creation of a a complex and sensitive area, so we there is a lot more to come.” social centre for service users and were lucky to gain the support of many their families; and programmes professionals that were already active As well as paying tribute to the hard to help the children of the 2008 in the sector,” said Mr Keswick. work of all those who have been Sichuan earthquake come to involved with MINDSET, the tenth terms with the trauma and grow in Looking forward, Mr Keswick told anniversary brochure also outlines confidence,” says Mr Keswick in the his audience that the Group remains the impressive achievements of the Chairman’s message. committed to MINDSET. past decade. “Reducing stigma is a long process “We shall be continuing our “MINDSET’s programmes are many and there is still some way to go, programmes and creating new and include peer education at 20 but MINDSET has touched tens of ones to strengthen mental health schools annually; a residential thousands of lives in Hong Kong.” in our community. We are also home opened in 2010; job training taking MINDSET further afield, with and employment within the Jardine

Service users from the Richmond Fellowship The support and guidance of many people such as Guests at the MINDSET celebrations learn how to do a of Hong Kong enjoy MINDSET’s tenth Ophelia Chan and Deborah Wan has been key to the magic trick. anniversary gala dinner. success of MINDSET.

Bread Making Fun at Mandarin Oriental

Group Managing Director and MINDSET Chairman Ben Keswick enjoyed the fun of making bread doughnuts, and cookies along with members of the New Life Psychiatric Rehabilitation Association at a bakery workshop organized by Mandarin Oriental, Hong Kong.

Executive Pastry Chef Yves Matthey taught participants the techniques of making great tasting and beautiful-looking cookies. They were then given the basic ingredients to create their own masterpiece.

“There was a very happy atmosphere,” said Mr Keswick after the workshop. “New Life’s members were so creative and we all had a Group Managing Director and MINDSET Chairman Ben Keswick and a New Life service member fantastic time making cookies for ourselves.” add a few finishing touches to the cookies they made. Thistle vol.3 2012 MINDSET Days Promote Interaction

Jardine Ambassadors organized a MINDSET Fun Day in Hong Kong to promote interaction and celebrate the initiative’s tenth anniversary followed by a series of Mini MINDSET Days to introduce service users to some new experiences and activities.

The Tenth Anniversary Fun Day was held at a Bowling Centre in Shatin. Altogether 48 Ambassadors, 65 volunteers from various Jardines units and 90 service users from the Baptist Oi Kwan Social Service, Castle Peak Hospital, MINDSET Place and Richmond Fellowship of Hong Kong participated. Bowling – an activity for participants to knock over pins and an opportunity to knock down the stigma often associated with mental health.

divided into groups of four and given Wai for 20 service users from New Life drawing materials to decorate their Psychiatric Rehabilitation Association. own kites and then compete for the Teams were formed to make kites best design. together followed by a barbeque and kite-flying session. “We were so impressed with the ability and creativity of the service users,” “It was fun and the satisfaction of said Jardine Ambassador Eva Wong being able to fly a kite that I had from Dairy Farm. made by myself was so fulfilling and beyond words,” remarked one of the JEC service users.

A group of Jardine Ambassadors and Jardine Schindler and Zung Fu 20 Jardine Matheson and JEC staff An extraordinary journey by ox-drawn carriage explored the Tai Tong Lychee Valley with Jardine Ambassadors from Jardine around Tai Tong Lychee Valley for service users from the MINDSET Club of Castle Peak Hospital. 20 service users from the MINDSET Schindler and Zung Fu organized a Club of Castle Peak Hospital. Activities junk trip from Sai Kung for members of “It was great to see how well everyone included horse and ox-drawn carriage the Mental Health Association of Hong got along,” said MINDSET Governor riding as well as viewing wild life such Kong. The Ambassadors entertained Neil McNamara. “The interaction of as ostriches, sturgeon, peacocks, their guests with specially learnt activities such as bowling can really goats and wild boar. At the end of the magic tricks, while some participants promote understanding and acceptance event, participants were given organic also enjoyed fishing and karaoke. of people with mental illness.” strawberry jam and tea from Tai Tong Organic Farm as a souvenir. JOS and Mandarin Oriental The Mini MINDSET days involved a wide range of outings. Pizza Hut and Hongkong Land In another event for the Mental Health Association of Hong Kong, Dairy Farm There was a similar theme of ‘Being a group of 18 service users joined Close to Nature’ when Jardine Jardine Ambassadors from Jardine In Taipo, some 24 enthusiastic Dairy Ambassadors from Pizza Hut Hong OneSolution and Mandarin Oriental Farm staff and 26 service users from Kong and Hongkong Land organized a Hotel Group for a bowling fun day Baptist Oi Kwan Social Service were visit to Greenfield Garden in Tin Shui in Shatin. 31

MINDSET Goes to Singapore Zoo Spirit

Jardine Ambassadors in Singapore organized a MINDSET Fun Day visit to Singapore Zoo.

A group of Jardine Ambassadors and volunteers from Jardine Cycle & Carriage and Jardine Schindler organized the event for a group of 60 beneficiaries and accompanying staff from Simei Care Centre.

As well as enjoying viewing a variety of animals, the group attended a show at the amphitheatre where they were amazed by the tricks performed by a range of domestic pets. Another highlight was the KFC lunch, which followed The group poses for a photo outside the ‘Primate Affair’ exhibition at the show. Singapore Zoo.

Schools Embark on 2012-2014 Health in Mind Programme

Ten new schools have embarked schools entering their second year of the factors that affect a person’s on the 2012-14 Health in Mind the programme and the five schools emotions and with this knowledge Programme. Together with the nine that have been involved for four how they might better control their years, there are currently own emotional ‘ups and downs’. 24 participating schools. A highlight of the workshop was hearing firsthand from a woman The 2012-13 programme who had recovered from depression. began with a workshop on Emotional Meanwhile, the 147 students Management for from the ten schools new to the students of the nine programme participated in an second-year schools orientation camp held at Wu Kai conducted by Kwai Chung Sha Youth Village. Through various Hospital Senior Clinical adventurous games, the students Psychologist Dr Raymond gained self-confidence and built Chan. During the session, team spirit. New Health in Mind Programme students gain self-confidence through games at their orientation camp. the students learnt about

Ambassadors Share Mid-Autumn Festive Joy

Some 50 Jardine Ambassadors celebrated Mid-Autumn Festival in Hong Kong with over 90 service users from various mental health agencies. At the gatherings which were held at Caritas Fanling Hostel, Kwai Chung Hospital, Castle Peak Hospital MINDSET Club and MINDSET Place, the participants played games and enjoyed mooncakes donated by Maxim’s Group and fruit contributed by Wellcome Hong Kong.

“As a new Jardine Ambassador, this was my first experience of interacting with service users,” said Jimmy Choy of JEC. “They Jardine Ambassadors and service users enjoy their

behaved no differently from us and we all had a great time.” Mid-Autumn Festival get together. Thistle vol.3 2012 Maxim’s Expands Surplus Bread Donations

Maxim’s Group has expanded its ‘Surplus Bread Donation Programme’, which helps the needy. The group currently has a total of 100 participating stores including Maxim’s Cakes and Arome Bakery.

Initiated by Maxim’s in 2009, the programme now contributes surplus bread to around 40 charity organizations. In addition to benefitting the underprivileged, the programme also aims to promote waste reduction.

Maxim’s Group shows its support for the establishment of a ‘Food Donation Alliance’ by Friends of the Earth.

JOS Fun Day for Visually Impaired Children

Some 37 visually impaired children joined by JOS Managing Director users. This proved particularly useful and their families enjoyed a day of Edmand Cheung and 24 JOS staff and when participants were conquering fun at the Indian Recreation Club in their families. the mildly challenging group games Hong Kong organized by the Jardine that made use of various tools, which OneSolution (JOS) Community Service A training session was held before included lawn bowls, soccer balls Team – josCare – and the Hong Kong the event to prepare the volunteers and parachutes. Society for the Blind. They were on how to interact with the service

Both service users and volunteers enjoyed a fun day at the Indian Recreation Club. 33

Jardine Foundation Scholarships for 15 Students Spirit

A record 15 students have been Studies. Another student from Natasha Brown of Hong Kong and awarded Jardine Foundation Indonesia, Desy Kristianti, will enter Robert Vistal of the Philippines have Scholarships for studies at Oxbridge Oriel College to read Mathematics both entered Downing to read Law this year. while Queenie Chan of Hong Kong and Natural Sciences, respectively. will read Experimental Psychology Jocelyne Sze of Singapore will Five students have gone up to Oxford at Queen’s. also read Natural Sciences, but at colleges while ten have gone up Peterhouse, where she will be joined to Cambridge. Of the Cambridge students, Kevin by Jenny Fan of mainland China who Teo of Singapore has entered Trinity will read the same subject. Three Of the Oxford students, Sarah to read medicine while Charles He Scholars will enter Magdalene Hopkin of Bermuda, Amaris Lee of from mainland China has entered the College; Vivian Chow and Tim Yung of Singapore and Putu Geniki Lavinia same college to read Engineering. Hong Kong to read Law and History, Natih of Indonesia have entered Kevin Surya Widjaja of Indonesia has respectively, and Kaimei Zhang of Trinity College. Miss Hopkin and been awarded a Jardine Foundation mainland China to read Engineering. Miss Lee will read Materials Science Scholarship at Fitzwilliam where he and History & Politics respectively, is reading Chemical Engineering. while Miss Natih will embark on a postgraduate MPhil in Development

Centre: Jardine Matheson Group Chairman Sir Henry Keswick with Singapore scholars Kevin Teo and Amaris Lee.

Left: Jardine Matheson Group Managing Director Ben Keswick with Hong Kong Scholars Queenie Chan, Tim Yung, Natasha Brown and Vivian Chow.

From left: Indonesian Scholars Putu Geniki Lavinia Natih, Desy Kristianti and Kevin Surya Widjaja celebrate receiving their certificates from (second left) Jardine Matheson Jardine Matheson Group Director Anthony Nightingale (Indonesia) Country Chairman Jonathan Chang. presents mainland China student Charles He with his Jardine Foundation Scholarship certificate. Thistle vol.3 2012 Dairy Farm Inspires Youth with its Entrepreneurial Spirit

Dairy Farm is helping to inspire the youth of Hong Kong to become future leaders with its involvement in the School-Company-Parent Programme (SCP) 2011-2012 organized by the Young Entrepreneurs Development Council (YDC). This programme aims to help secondary students connect to the commercial world to acquire an entrepreneurial mindset prior to entering the workforce.

To facilitate the students’ learning, Dairy Farm organized six workshops with its school partner. One of these,

‘Qualities of Entrepreneurship’, Students participating in the School-Company-Parent Programme visited the 7-Eleven Hong Kong store was addressed by Marcus Chan of and district office in Shun Lee Estate, Kowloon. 7-Eleven, the winner of the Hong Kong Retail Management Association There, they learnt about convenience Manager, 7-Eleven Hong Kong. “They Service & Courtesy Award 2008 and store operations and the scope and became more proactive, confident and now the Area Manager of 7-Eleven diverse levels of duties of the job from willing to speak up and try their best Hong Kong. As the guest speaker different perspectives. The students to complete the tasks assigned. We she shared her valuable work were guided through the complete were proud to share Dairy Farm’s best experience, personal aspirations and job application process of a Retail people, practices and entrepreneurial successful career development in the Trainee in 7-Eleven including filling spirit with the younger generation.” Dairy Farm Group. in the job application form, sitting for written assessment and attending Following completion of the Apart from learning through a an interview. programme, Dairy Farm’s efforts were successful role model like Ms Chan, recognized with ‘Great Entrepreneurs the students also experienced the “The ambassadors representing Dairy Spirit’ and ‘Best Performance of practical work environment by visiting Farm saw significant transformations School-Company Partnership’ awards a 7-Eleven store and the district office in the students after the programme,” by the YDC. located in Shun Lee Estate, Kowloon. said Christine Fung, Senior HR

Pizza Hut Hong Kong Postcards Help the Deaf

Pizza Hut Hong Kong has helped to raise funds for the deaf through the sale of a limited The package of Bigsoil postcards and Pizza Hut edition of postcards organized Hong Kong coupons. in collaboration with renowned illustrator, Bigsoil.

The package included four limited edition postcards by Bigsoil plus a set of Pizza Hut coupons. For each set sold, HK$8 was donated to the Hong Kong Association of the Deaf. handicapped staff. encourage more businessestohire have and more jobopportunities aims tohelphandicappedpeople ofLabor this year by theDepartment systemintroduced The certificate quota forhiringhandicappedstaff. exceeding the Government’s targeted demonstrated by thecompany ofthedisadvantaged, as support Government inrecognition of its by the a certificate Taipei City Wellcome Taiwan hasbeenawarded Wellcome Taiwan theDisadvantaged Supports ‘Family ShoppingDay’. poseoutside Participants Wellcome HongKong’s superstore at Tseung Kwan Oduringitssecondannual students andparents. Highlights Day’ event involved almost70 HHS 43. The first‘ICanDoIt!Shopping have beenexpandedfrom tento thenumberofactivities with HHS, In this,thesecondyear ofworking Day’ series of‘I CanDoIt!Shopping difficulties, andmountedasecond educating children withlearning acharitydedicatedto (HHS), Kong joinedHeepHongSociety time together, Wellcome Hong and children toshare more quality Families’ andencourage parents To ‘InternationalDayof support Wellcome HongKong Promotes Family Activities initiatives. certificate and Wellcomecertificate coupons. rewarded withacommemorative the workshop, eachyoungster is upon successfulcompletionof among thetopicscovered and and redeeming specialoffersare with parents, queuinguptopay a workshop. Purchasing goods supermarket settingfollowed by appropriate behaviourinalifelike around 800children tolearn Altogether theinitiative willenable and Wellcome volunteers. Tseung Kwan OSuperstore withHHS shared shoppingexpeditiontothe included astimulatingparent-child Labor, Taipei City Government. Yeh-shin Chen,Commissioner, of Department receivesfrom Department, thecertificate Deputy Managerof Wellcome Taiwan’s HR Right: Bella Wu, Employment/Administration the successfulcompletionoffootpath. Vice Chairman, Tai Po DistrictCouncil celebrate andManCherFai,Chief Executive, Gammon; Tai Po Environmental Association; Thomas Ho, From left: Yau Wing Kwong, ChiefExecutive, Butterfly Reserve Gammon Helps work toeverybody’s benefit.” is agoodexample ofhow tomake that Executive Thomas Ho,“and this project Chief business model,”saidGammon ofits responsibility asanintegral part embraces corporate“Gammon advice onconstructionwork. consultancy, also provided professional Gammon’s in-houseengineering Engineers from LambethAssociates, volunteering over thenine-monthperiod. sessions, amountingto330hoursof insixhalf-daypaver-layingparticipated colleagues projects. Fifty-eightGammon from various construction Gammon ten tonnesofwastematerialsourced and stepsofthereserve by reusing toformthepathways by Gammon production, 233pavers were produced Tapping inconcrete itsexpertise butterfly population. to more than80%ofHongKong’s Special ScientificInterest’ andhome Butterfly Reserve, whichisa‘Siteof restoration project attheFung Yuen has completedanine-monthfootpath the Tai Po Environmental Association Constructiontogetherwith Gammon

Thistle vol.3 2012 Spirit 35 Dairy Farm Singapore Reinforces Service Campaign

PEOPLE 37

Dairy Farm Singapore Reinforces Service Campaign People

Dairy Farm Singapore launched the second year of its highly successful Service Campaign with a management team session followed by a series of training sessions for the wider group to introduce and teach staff how to deliver the 2012 theme of ‘Service with a Touch’.

As part of the training programme, participants were given a heart- shaped note on which to write their pledge for better service and then asked to paste the note in a designated area of their respective store or department to strengthen Dairy Farm Singapore Senior Management take the first step towards making their service pledge. the commitment to service delivery and consistency. This year’s Service As part of the campaign, head office on how to improve service and also Campaign song – ‘Service with a team members are encouraged to to commend team members who Touch’ to the tune of ‘YMCA’ – visit Dairy Farm Singapore stores are delivering particularly excellent has also proved very popular. each month in order to give feedback customer service.

Bermuda Gallery Named After Harry Wilken

A new gallery in Bermuda has been The Harry Wilken Gallery is one The galleries form part of a named after the late Harry Wilken, of ten galleries in the recently new permanent exhibit entitled former Company Secretary of Jardine renovated Queen’s Exhibition Hall at ‘Shipwreck Bermuda’, which depicts Matheson Holdings. the National Museum of Bermuda. the 400 years of settlement of Bermuda and the important role the island has played in Atlantic trade. The items in the Harry Wilken Gallery comprise a variety of artifacts, including some with a Chinese connection.

Mr Wilken, who died in early 2010, played an important role in the local community in Bermuda. He was a great supporter of the Museum and donated his collection of military pictures to it. The dedication of the gallery was attended by His Excellency the Governor, George Fergusson, and by Mr Wilken’s widow, Eileen.

Photographed at the new Harry Wilken Gallery at the National Museum of Bermuda are from left: Jardine Matheson International Services President John Lang; Jardine Matheson Group General Counsel Giles White; National Museum of Bermuda Executive Director Dr Edward Harris; and Jardine Matheson

Group Corporate Secretary and Director, Group Corporate Affairs Neil McNamara. Thistle vol.3 2012 Decision Making Approach for Group Finance Conference

The annual Jardine Matheson Group A total of 88 finance executives survive a plane crash in Canada and Finance Conference took a different gathered at Mandarin Oriental, Macau determined how many ‘experts’ there approach this year in the form where topics covered were the softer were in the team. Not many! of a two-day course on ‘Decision side of decision making, including the Making’ facilitated by Anil Gaba, ‘Illusion and Paradox of Control’, risk Feedback on the conference was Professor of Decision Sciences at biases and the power of group decision very positive and participants INSEAD, Singapore. making. Led by Group Finance Director agreed that there were lessons that James Riley, participants estimated could be practically applied to their the number of sweets in a jar, tried to business units.

Participants in the annual Jardine Matheson Group Finance Conference, which was held at Mandarin Oriental, Macau.

New Appointments at Jardine Matheson China

There are a number of new appointments at Jardine Matheson China (JMC) to coincide with a restructuring and expansion of the Group’s corporate presence on the Mainland so as to better serve its growing business in priority regions in China.

Konrad Shek Helen Zhong

After 18 years of service with Chief Representative. Her assistant is the Group, Eugene Liu, who was Danny Cao. based in Shanghai and was the third generation of his family to In South China, Zhou Zhao Sen retains work for Jardines, has retired. the role of Chief Representative of JMC Konrad Shek has joined the Guangzhou and Shenzhen offices. JMC Shanghai Office as Chief Adam Williams Representative and Wayne Wang Adam Williams, as Group Chief has been appointed Business Representative, will oversee all JMC Development Manager. representative offices. He will also retain his role as Chief Representative In Chongqing, where JMC’s of the JMC Beijing Office, while Liu Lu representative office was formally will remain Senior Adviser to the opened in March 2012, Helen Beijing office. Zhong has been appointed Zhou Zhao Sen 39

Senior Management Appointments People

Graham Allan has joined Dairy Farm Mr Allan recently stepped down as Chief Operating Officer. He will as President of Yum! Restaurants succeed Michael Kok when he retires International based in Dallas. He had as Group Chief Executive at the end been with Yum! Brands since 1992. of 2012. Mr Kok will remain a non- executive director. Meanwhile, David Walker has taken up the role of Chief Executive of Jardine Aviation Services. He replaces Enoch Lam who left at the end of September David Walker after 23 years’ service with the Jardine Matheson Group. by Kenneth Bell who in turn has been succeeded as Managing Mr Walker, who has been with the Director of Hacis at Hactl by Vivien Group for 15 years, was most recently Lau. She had been supporting Chief Executive of Tradeport. His the Group Managing Director as Graham Allan position there has been taken over Executive Assistant.

Royal Diamond Jubilee Celebrations

Staff at Mandarin Oriental Hotel Group’s offices in London entered into the spirit of Queen Elizabeth II’s Diamond Jubilee celebrations by holding their own office party. Complete with Union Jack flags, the group tucked into a delicious array of homemade delicacies as they enjoyed the special occasion.

Graduation for Cycle & Carriage Leaders

The latest group of Cycle & Carriage The participants had already completed The objectives of the grand finale managers to graduate from its Leaders modular programmes spanning a were a test of brawn, brain, speed Core Programme (LECP) celebrated their two-year period and covering subjects and wit in a three-hour mission hunt. success with a grand finale module ranging from Leadership and Emotional Participants were formed into groups held at Universal Studios in Singapore. Intelligence to Critical Thinking. and then had to overcome ‘missions’ in the different zones within the theme park. This was followed by a buildable activity, which tested them on their flexibility, adaptability and creativity while working as a team.

The day ended with a graduation ceremony and dinner complete with video and photographs which encapsulated the essence of shared

leadership and teamwork. Thistle vol.3 2012 ENTERPRISE AT WORK ... Astra Honda Motor – Parts Division

Asia last year with revenue increasing from US$17.4 million in 2009 to US$59.2 million in 2011.

In determining the Winning Concept, AHM focused on empowering organization; establishing the necessary processes; enhancing consumer satisfaction; and achieving sustainable increased revenue and profitability growth. Under the banner, ‘From Honda – By Honda – To Honda’, AHM created a Winning System by generating high brand awareness, developing strong distribution networks, and delighting customers with special offers of free oil changes and trials.

Centre: Astra Honda Motors General Manager Parts Division Herry Junaidi with As with many new projects, the Winning Team played a members of the ‘Winning Concept’ team. critical role.

As the market leader in the motorcycle business in “Our success depended not just on the design of the Indonesia, Astra Honda Motors (AHM) needs to keep ahead Winning Concept and Winning System, but more on about of its competitors by creating new products and systems to how to implement them,” said Mr Junaidi “This was where provide the best services for its customers. One of AHM’s choosing the Winning Team became so important – having latest success stories has been AHM Oil, an initiative the right people to energize the whole team to work launched by its Parts Division in 2009 and subsequently together to achieve the goals.” developed into a highly successful business. In addition to the AHM Parts Division and supporting The opportunity to create a ‘Genuine Oil’ brand arose functions, the Winning Team involved suppliers and main with the launch of a new generation of Honda motorcycle dealers all over Indonesia. engines in 2009, which required an oil formula that was able to fully support efficient fuel consumption, performance “We used the best people in each field – sales, logistics, drivability, low temperature function, engine durability, warehouse, and promotion and we worked closely with each longer oil changes, and low exhaust gas emission. main dealer to equip them with the skills and knowledge required to overcome any challenges,” said Mr Junaidi. “Astra is the most trusted company in Indonesia and Honda is the worldwide motorcycle market leader. Leveraging Since its launch, AHM Oil has grown to become the biggest those brand names, AHM could create a ‘Genuine Oil’ pillar of AHM’s Parts Division with sales contribution business using a new low viscosity formulation developed increasing from 9.1% in 2009 to 21.2% in 2011. Over the next by Honda R&D in Japan,” explained AHM General Manager three years, AHM plans to build on this success. Parts Division Herry Junaidi. “We aim to achieve One Trillion Rupiah or US$111 million While there were many challenges to overcome, the in sales by 2014, and to build both our market share and application of the Astra Group’s ‘Winning Concept, Winning brand awareness,” said Mr Junaidi. “We want AHM Oil to be System and Winning Team’ strategy saw AHM Oil become the leading engine oil in the long term especially for Honda the largest Honda ‘Genuine Oil’ distributor in Southeast motorcycles, and to achieve value-added sustainability.” Please address your comments or suggestions regarding Thistle to the Thistle Editor, c/0 Group Corporate Affairs, Jardine Matheson Limited, 48/F Jardine House, Central, Hong Kong [email protected]

Thistle is published by Jardine Matheson Limited on behalf of the Jardine Matheson Group. 2012

vol.3

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