The In visible u rban Children Annual Report 2017-18 HOW ARE WE M A “I am trying to teach “We all know about road my dad not to exceed rules but we do not the speed limit even if follow them. We are he is getting late for nudging people to follow office and my mom, these rules so that we even if she is getting can have a safe future late for a party”. ahead.” Student Student Steer to Safety Programme Steer to Safety Programme Key Contributors: Niharika Bijli, PVR Limited Co-authored by Deepa Menon (Sr. Vice President CSR & Corp Communication – PVR Limited) Coordinators: Sarika Negi, S. Rajalakshmi Narayanan, Sahila Kalia, Shivani Tyagi Concept, Content, Editing & Design Supervision by Rima Chibb Book Design & Layout by Geetanjali Infographics by Ishuka Publication copyright PVRNest, 2018 All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without the prior written permission of the publisher. This book is meant for free distribution only. “I have been employed “Childscapes Centre is for 3 months now. I had a centre for happi- gifted a saree worth Rs. ness. Children come 5000 to my mother from here, have fun and my first salary. I am learn new things.” happy that today I have Ravi become something.” Mentor Childscapes-Naraina Manish (Youth) Childscapes KING A DIFFERENCE “I will also try and make a street play with my friends in the society so that everyone can come to know about road safety and travel nicely on the road without any danger”. Student, Steer to Safety Programme “We learned that our “The stories that we imaginations can also presented, were also of make sense and they our choice. That’s why I could turn into reality”. feel that is the best Student, thing in this session”. She’s Ambassador Programme Student, She’s Ambassador Programme “I like coming to the Centre. I can now write my name also. I am trying to quit drugs and concentrate on my studies. By applying my mind to studies, I can even become an engineer or a drawing master”. Rohit, Drug Addict Street Child Childscapes “I had never worn shirt-pant earlier. I only used to wear sarees. Now, I like wearing my uniform as a Security person. I have now got a job and am able to supplement my family income”. Anita (Community Mother), Childscapes TABLE OF CONTENTS PVR NEST – THE GENESIS WHO ARE WE 05 WHAT WE DO 09 FOR WHOM 11 PROGRAMMES CHILDSCAPES 15 PROJECT EKLAVYA 36 SEA 43 CINEART 46 STEER TO SAFETY 51 SHE’S AMBASSADOR 56 ECO GRANTS 61 INFRASTRUCTURE 64 SPECIAL PROJECTS 69 WE CARE 70 HOW ARE WE INVESTING MONEY AUDIT REPORT 71 BEHIND THE SCENES ADVISORY BOARD 75 PARTNERS 77 TEAM 78 AWARDS 79 WHO ARE We “What a company does in the normal PVR Nest (PVR Network for Enablement & Social course of business is, by itself pretty Transformation) is a registered trust and the Corpo- beneficial. It converts ordinary people’s rate Social Responsibility (CSR) arm of PVR Limited. saving into productive capital, generat- Established in 2006 as a not-for-profit entity, the trust is working on urban sustainability issues maintaining a ing a return. It provides jobs, new special focus on children at risk due to the fallouts of incomes and pays taxes. Companies unchecked and ill-planned urbanisation in India. PVR invest in research and development, Nest believes in educating, empowering and building a collaborative society to contribute to India's Devel- both in-house and in universities, and opmental Goals. extend the frontiers of human knowl- edge. They take existing knowledge and THE GENESIS produce new applications that serve PVR Limited, the Company, got incorporated in 1995. humankind. All this seems, in itself, to Sustained economic performance, environmental and be quite creditable social contribution social progress have been the key factors for the holistic business growth of our business. on the part of the company. Yet more can be done. There are activities that companies undertake, which do not directly add to their bottom line, but enable them to function in the first place”. TK Arun Editor- Openion The Economic Times CSR Compendium 5 Much before CSR was legislated in the Companies Act programmes for the poor and deprived children around in 2013, we, at PVR Ltd. were already fulfilling our PVR Complexes. These children from the nearby com- corporate social responsibility commitments through munities come every day to our open cinema complex- a philanthropic approach. The organisation has es to earn their livelihoods and engage in activities like always considered contribution to nation building as rag picking, shoe-shining and begging. Living in integral to the growth of our business. extremely vulnerable conditions, these chittldren are largely trapped in issues like hunger, ill-health, lack of direction and extreme substance abuse. “What a company does in the normal “We feel that the responsibility of course of business is, by itself pretty any business is not simply to make Under the ‘Bhagidari Scheme’, an initiative of the Gov- beneficial. It converts ordinary people’s money. We believe in giving back to ernment of Delhi, we partnered with the Traders, Market Associations, Residential Welfare Associations, saving into productive capital, generat- the society we take in equal mea- Corporates and NGOs as stakeholders. With a common ing a return. It provides jobs, new sure. The least we can do is to extend purpose, the partners brought on-board individual and collective strengths encompassing design, resource incomes and pays taxes. Companies a helping arm to those who need it mobilisation, implementation, operations, manage- invest in research and development, right now. And cheer them on as they ment and sustainable development of the programme. both in-house and in universities, and continue unhindered with their And that’s how Childscapes, our flagship programme, was born with a mandate to address the issue of extend the frontiers of human knowl- journey later”. children at risk, in and around PVR cinema complexes edge. They take existing knowledge and Ajay Bijli and mainstream them as contributing citizens of India. produce new applications that serve CMD, PVR Limited humankind. All this seems, in itself, to PVR Limited has persistently initiated, developed and be quite creditable social contribution promoted the ‘triple bottom line’ of sustainability and “PVR Nest, as the name suggests, is a on the part of the company. Yet more conservation practices. As the company got listed in network for enablement of social 2006-2007, we established the PVR Nest as a can be done. There are activities that not-for-profit nodal entity with a dedicated approach transformation. It is a partnership companies undertake, which do not to community development. We wanted to engage with many stakeholders with a directly add to their bottom line, but with the community and communicate with them. We wanted to work with children with fewer advantages common goal- to improve the com- enable them to function in the first and opportunities and do our bit to improve the urban munity we operate in, with a special place”. environment around us. focus on disadvantaged children”. TK Arun To achieve inclusive growth, we felt it was important Deepa Menon Editor- Openion to work closely with key actors including the govern- SVP, CSR PVR Nest The Economic Times CSR Compendium ment, civil society and NGOs. We began with initiating 6 Right in the first year of its implementation we received the ‘Bhagidari Award 2006’ by the Govern- Vision Statement ment of Delhi as a recognition to citizen-government partnership initiative. This public-private partnership To help every vulnerable child in approach for social development set the tone for the formation of the PVR Nest model and is the key driver urban communities reach his or of sustainability for many of our programmes, even her potential through enable- today. ment and empowerment. With the arrival of the CSR Legislation in 2013, all the programmes transitioned qualitatively from a tradi- tional concept of corporate philanthropy to sustained Mission Statement value for the beneficiaries and took responsibility of the concerns of the multiple stakeholders (Govern- To address issues which impact ment, Shareholders, Management, Employees, Patrons, Community and others). We decided to children in urban environments strengthen our outreach and began engaging with and develop community based local communities on a wider scale. Socially responsi- programmes to help them gain ble investments enable us reach our goal of literacy and education, health and hygiene, rehabilitation, a holistic understanding of their road safety, environment and urban sustainability circumstances, support their through innovative models of communication, aware- initiatives and provide a plat- ness campaigns and community based interventions. form to voice their vision. 7 Our progammes are in alignment with the mission of the UN Sustainable Development Goals 2030 Focus Areas In accordance with the requirements under the Section VII of the Company’s Act 2013, PVR Limited through PVR Nest focuses on - Non-Formal Education- Promoting education, healthcare, nutrition and rehabilitation services to Chil- dren at Risk. Formal Education- Effective implementation of the Right to Education Act by enrolling Out-of-School children into mainstream school education, pan India. Hunger, Poverty, Malnutrition and Health- Reducing hunger, malnutrition and promoting preventive healthcare in marginalised segments of the society. Sanitation and Safety- Promoting sanitation in Indian cities through the creation of infrastructure around our business enterprise. Gender Equality - Creating scalable education campaigns to create awareness about gender equality within Indian society. Environmental Sustainability- Promoting environmental sustainability to create large-scale education campaigns and implementation programmes on urban environmental sustainability.