SCMM 11 Final Charity Docket SINGLE PAGE
CHARITY DOCKET The sport of distance running is based on the 4 pillars of (i) International Pride & Prestige to the host city, (ii) Communal Harmony, (iii) Health & Fitness, and (iv) Charity. And ‘Charity’ is at the heart of the Standard Chartered Mumbai Marathon. 189 NGO’s representing varied causes, from child welfare, women empowerment, disability, education, elderly, medical support, aid & support for cancer patients, community disability, HIV/AIDS, rural development, registered with the Event’s official Charity Partner, United Way of Mumbai. Some used this event as a platform to raise awareness for the work they undertake and some to raise amounts for their charitable activities. Each NGO was empowered, under the able supervision of United Way of Mumbai, to reach out to corporates and the citizens of Mumbai and India. Individuals and companies could choose a cause closest to their hearts, and reach out to their friends, colleagues and family, in their fund raising mission. The 8th edition of the Standard Chartered Mumbai Marathon was a milestone year in the journey of this IAAF Gold Label Marathon. A record amount of Rs. 12.16 crores has been raised by 131 NGO’s across the country with the help of benevolent contributions from individuals, corporates and groups. This is a clear increase of Rs 3 crores as compared to the amount raised in the 2010 edition. We wish to thank the Maharashtra Government and the custodians and caretakers of Mumbai for their whole hearted and unstinted support in the success of the Standard Chartered Mumbai Marathon 2011. This docket records the excellent charity work carried out by non-profit organizations, corporates and individuals.
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