Repurposing Emoji for Personalised Communication: Why � means “I love you” Sarah Wiseman Sandy J. J. Gould Goldsmiths, University of London University of Birmingham London, UK Birmingham, UK
[email protected] [email protected] ABSTRACT images, rather than text, has tempted some researchers to The use of emoji in digital communication can convey a claim that emoji represent a type of ubiquitous language, wealth of emotions and concepts that otherwise would take capable of being understood by people from varying many words to express. Emoji have become a popular form languages and cultural backgrounds [11]. This claim has of communication, with researchers claiming emoji been questioned by others, as evidence suggests that there represent a type of “ubiquitous language” that can span are significant differences in the patterns of emoji use different languages. In this paper however, we explore how between countries, languages, and cultures [18,19]. emoji are also used in highly personalised and purposefully Moreover, even if emoji usage and frequency were similar secretive ways. We show that emoji are repurposed for between groups, a common alphabet does not mean that the something other than their “intended” use between close emoji will be used in similar ways or retain their meaning partners, family members and friends. We present the range between groups. of reasons why certain emoji get chosen, including the concept of “emoji affordance” and explore why repurposing Critics of the ubiquitous language theory highlight that occurs. Normally used for speed, some emoji are instead cultural differences may lead interpretations of emoji to vary used to convey intimate and personal sentiments that, for [13].