Michelin, a Better Way Forward Michelin 2015 a Better Way Forward 01
2015 MICHELIN, A BETTER WAY FORWARD MICHELIN 2015 A BETTER WAY FORWARD 01 AN EXTENSIVE BRAND PORTFOLIO FOR ALL MARKET SEGMENTS HIGHLIGHTS OF THE MICHELIN GROUP Michelin offers each customer the right performance at the right price to meet every need with: A WORLD MAJOR A SALES NETWORK a global premium brand: MICHELIN. tire industry player: covering: a primary brand dedicated to sports cars and SUVs: BFGOODRICH. strong regional brands: 13.7 % 170 market share countries UNIROYAL. in North America KLEBER in Europe and WARRIOR in China. Tire Business September 2014. Data 2013 market-leading national brands: KORMORAN, RIKEN, SIAMTYRE, TAURUS, TIGAR... PRODUCTION SITES WITHIN THE MARKETS 13 MICHELIN, 178 million maps 68 17 million tires A KEY MOBILITY ENABLER plants countries and guides 2014 production HIGHLY-QUALIFIED STAFF PASSENGER CAR TRUCK TWO-WHEEL EARTHMOVER & LIGHT TRUCK 112,300 6,000 employees of all backgrounds persons in the global network and cultures. of R&D sites. AGRICULTURAL AIRCRAFT MICHELIN TRAVEL MICHELIN LIFESTYLE PARTNER 02 MICHELIN 2015 A BETTER WAY FORWARD 03 WORLD MARKET BY MANUFACTURER KEY FIGURES In value (US dollars) 14.6% 35% Bridgestone Net sales Michelin In EUR million 13.7% Goodyear Mid-sized tiremakers* Other tiremakers** 21,474 20,247 19,553 * Tiremakers with a 2-6% market share 19, 553 9.4% ** Tiremakers with a less than 2% market share 27.3% 2012 2013 2014 Source : Tire Business, septembre 2014. Ventes 2013. Net income Group share Operating income(1) Cash flow from 2014 net sales 2014 operating income(1) In
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