Grow Your New Jersey Cannabis Business

YOUR EXPERT MARKETING PARTNER TO HELP GROW YOUR NEW JERSEY CANNABIS BUSINESS

CANNABIS BUSINESS MARKETING OPPORTUNITIES FEATURING:

For more information contact:

njadvancemedia.com/cannabis

MEDIA KIT | SPRING/SUMMER 2019 YOUR EXPERT MARKETING PARTNER TO HELP GROW YOUR NEW JERSEY CANNABIS BUSINESS

Did You Know? Legal cannabis markets across the U.S. are subject to strict advertising rules, and many of these laws and regulations are set on the state level. NJ Advance Media is a data-driven marketing agency and the #1 provider of local news in New Jersey. We Since cannabis is federally listed as a Schedule drive daily conversations and engage millions of people I drug, digital platforms often impose their own through quality journalism on NJ.com, social channels rules. For example, Google doesn’t permit cannabis businesses to run AdWords campaigns, and in newsletters and print publications, including and, on social media, cannabusinesses can lose The Star-Ledger and other daily and weekly newspapers. their accounts if their ads are flagged.

Strategic content marketing initiatives can boost the visibility of your website and position you as an expert. NJ Advance Media currently works with many companies on native advertising initiatives As the publisher of NJ.com’s NJ Cannabis Insider, and NJ.com can amplify your content. New Jersey’s leading Cannabis business intelligence report, we understand the complex regulations surrounding Digital display advertising, while regulated, presents options to get the word out about your Cannabis related marketing. business - and NJ.com is the most popular and Whether leveraging NJ.com, most trusted local website in the state to reach social platforms or creating your audiences. content to make your own website more visible, we can guide you through this ever- Sample Targetable Audience Segments evolving landscape. • Medical Marijuana Treatment Ailments: people with NOT YOUR AVERAGE AGENCY. back pain, arthritis, diabetes, epilepsy, chronic pain, and more. Thanks to our position and experience as a modern publisher, we can use our deep connections with • People diagnosed with Chronic Pain: sports injuries, consumers to help you engage your audiences and grow migraines, heavy RX Filler. your business. • Cancer medication patients. • Business audience segments such as legal, agriculture/ We have a clear and highly actionable view of the equipment, real estate/construction, finance/accounting/ issues our readers care about the most as well as a way banking/insurance, healthcare, transportation/ to categorize their content consumption into targetable warehousing, software/information technology, government/politics and marketing/advertising. audiences. And we partner with some of the world’s largest data providers. Taken together, that wealth of • Marijuana legalization news content consumption. information can give you the edge you need to better • Marijuana news content consumption. understand your customers, anticipate and respond to • And custom audience segments changing markets, and target new audiences, who will be created just for you. your customers of tomorrow. *Medical data is HIPAA compliant

NJADVANCEMEDIA.COM CROSS-CHANNEL MARKETING OPPORTUNITIES

NJ Cannabis Insider is a premium weekly intelligence report about the politics and business of legalized cannabis in New Jersey unlike anything offered, anywhere. It is filled with original reporting and expert perspectives aimed exclusively at New Jersey cannabis entrepreneurs, lawyers, realtors or other professionals aiming to serve the industry.

Market to this highly engaged audience while leveraging data to pinpoint your most desired audiences on NJ.com.

PRESENTING SPONSOR With a minimum four-consecutive-week investment, get the frequency you need to position your business as a leader in the Cannabis space and engage audiences with:

NJ Cannabis Insider • Your brand highlighted in top panel video loop. • “Welcome” letter from the editor: o “Presented by” designation. o Companion display ad, with click through to your site. o Your logo featured in a ghosted tile graphic. • “Inside This Issue” table of contents “Presented by” designation. • Sponsor content contributed pieces from your business in two (2) of four issues, featured within “Inside This Issue” and hosted within the issue.** • Hyperlink to your business in sponsor section within each issue. • Display ad, with click through to your site, in weekly new issue alert email sent to subscribers on Thursday and Monday.

NJ.com • 220,000 monthly display ad impressions custom targeted to your most desired audience adjacent to marijuana editorial content on NJ.com and leveraging Advance first and third-party data*

Print • ¼ page 4-color each week (4 weeks) in one publication. Your choice among The Star-Ledger, The Times (Trenton) or the South Jersey Times.

Sponsor’s Logo ghosted Companion ad name in text TOTAL 4-WEEK INVESTMENT: $19,500 All advertising is subject to the non-conflicting advertising terms and conditions set forth at the following URL: njadvancemedia.com/ terms-and-conditions/ and available upon request. Publisher may require cash with order. When tearsheets are requested, 15% OFF WITH A 3-MONTH COMMITMENT. A SAVINGS OF $8,775! Publisher will provide electronic tearsheets to advertisers in lieu of paper tearsheets.

*NJ.com display impressions to rotate among Leaderboard, Rectangle, Skyscraper, Mobile Banner, Mobile Rectangle **Sponsor content issue selection at the discretion of the publisher. CROSS-CHANNEL MARKETING OPPORTUNITIES

TRACKER SPONSORSHIP With a minimum of a four-consecutive-week investment, engage audiences by rotating your sponsorship among four (4) weekly tracker features: Where the Towns Stand, Medical Marijuana, Price of Weed and The Legislators.

NJ Cannabis Insider • Tracker Sponsor: o “Presented by” designation under Tracker title o Companion display ad, with click through to your site, under your sponsored Tracker o Your logo featured in a ghosted tile graphic (Where The Towns Stand only). • Sponsor content contributed pieces from your business in one (1) of four issues, featured within “Inside This Issue” and hosted within the issue.** • Hyperlink to your business in sponsor section within each issue.

NJ.com • 200,000 monthly display ad impressions custom targeted to your most desired audience adjacent to marijuana editorial content on NJ.com and leveraging Advance first and third-party data*

Print • ¼ page 4-color each week (4 weeks) in one publication. Your choice among The Star-Ledger, The Times (Trenton) or the South Jersey Times.

TOTAL 4-WEEK INVESTMENT: $6,900

NJ Cannabis Insider and NJ.com only: $5,200 NJ Cannabis Insider only: $3,500

15% OFF WITH A 3-MONTH COMMITMENT. A SAVINGS AS MUCH AS $3,105!

All advertising is subject to the non-conflicting advertising terms and conditions set forth at the following URL: njadvancemedia.com/ terms-and-conditions/ and available upon request. Publisher may require cash with order. When tearsheets are requested, Publisher will provide electronic tearsheets to advertisers in lieu of paper tearsheets.

FEATURE COLUMN SPONSORSHIP With a minimum of a four-consecutive-week investment, engage audiences by choosing your sponsorship among five (5) feature columns:The Lead, The D.C. Report, Five Questions With, The Power Players, The Mailbag or The Calendar of Events.

NJ Cannabis Insider • Feature column sponsor: o “Presented by” designation under Tracker title o Companion display ad, with click through to your site, under your sponsored Tracker • Sponsor content contributed pieces from your business in one (1) of four issues, featured within “Inside This Issue” and hosted within the issue.** • Hyperlink to your business in sponsor section within each issue.

NJ.com • 200,000 monthly display ad impressions custom targeted to your most desired audience adjacent to marijuana editorial content on NJ.com and leveraging Advance first and third-party data*

Print • ¼ page 4-color each week (4 weeks) in one publication. Your choice among The Star-Ledger, The Times (Trenton) or the South Jersey Times.

TOTAL 4-WEEK INVESTMENT: $6,900

NJ Cannabis Insider and NJ.com only: $5,200 NJ Cannabis Insider only: $3,500

15% OFF WITH A 3-MONTH COMMITMENT. A SAVINGS AS MUCH AS $3,105!

NJ Cannabis Insider hosts large and small scale events. Attendees engage face to face with industry professionals digging deeper into the issues and stories at the forefront of NJ Cannabis Insider’s coverage.

Sponsors have the opportunity to build brand awareness, drive leads and leverage their sponsorship affiliation through a fully integrated marketing program, including event activation and media.

Contact your NJ Advance Media account executive to learn more.

...... NJADVANCEMEDIA.COM/CANNABIS