GREEN’S ART: NEW MEDIA huge number of famous artists inside online information channels (through AESTHETICS IN PRE- AND and outside the country. In addition, using complicated filtering systems to POST- ELECTION EVENTS IN after the election a number of lesser- prevent the Internet from being used known and amateur artists joined the effectively by the public). During the Amin Ansari, Faculty of Education, protests. Along with street post-election period, when protesters Humanities and Law, Flinders demonstrations and protests, the volume were totally isolated by national radio University, Adelaide, Australia of artworks1 created by ordinary citizens and television, digital media played a Email: and unknown artists rose markedly. particularly significant role in Created by all available means (such as circulating information, feelings and Abstract Photoshop, Windows Movie Maker and political expression within Iranian Digital media has played a very significant role in Microsoft Paint), these artworks were society. anti-government protests in the Middle East (in Iran, Egypt, Syria and so on) over the last four distributed to audiences via social Commentators on the role of digital years It has changed the rules of political struggle networks, email and other available media in Iran in the wake of the 2009 and established new expectations and rules of digital means. election could be categorized into three confrontation for both protesters and authoritarian governments in the region. The Greens’ Art The Greens’ Art project is a major groups. The first group research project will be a curated exhibition of combination of an online exhibition of enthusiastically believes that social digital art and other works developed during the pre- and post-election period (2009-11), situated artworks about both the Green media tools, such as and alongside participants’ accounts of the role of these Movement and anti-movement Facebook, played a vital role in the works in the grassroots Iranian Green Movement. responses, and a repository of related emergence and resistance of the Green materials, including interviews, Movement [8-11]. The second group is Keywords: Iran, Green Movement, Digital Media, Art, Protest, Iran, Artivism, Greens’ Art comments, and theoretical debates. This convinced that the effectiveness of paper addresses the background theories various social media tools is just an Introduction and ideas on the placement of art and illusion, and recognize people To explain briefly, the Iranian Green digital media in political affairs, and themselves as being the Green Movement refers to the grassroots discusses the role and significance of Movement’s main engine. They believe protests that arose after the presidential Greens’ Art, both as a current research that the government’s controls on election in 2009. These protests engaged project, and as a curated exhibition cyberspace and military reaction against different classes and layers of society, which aims to undertake a deeper and any kind of protest have reduced these spread quickly, and transformed into more comprehensive examination of the tools to information services [12-16]. one the most significant social and relationships between protest, art and The third reaction to the role of digital political movements of Iran’s digital media during the crisis period in media in political struggle is more contemporary history. According to the Iran. cautious and inconclusive, remaining evidence of street protest and ambivalent regarding the value of social turbulence, the Green Movement was New Media and the Green networking services such as Twitter [17- formed, peaked and declined over a two Movement 18]. year period from 2009 to 2011. The The world was totally surprised when Despite positive and negative period brought considerable turmoil, Iranians broadcast their news, photos opinions on the role of technologies and with militarized reactions of the and videos in the post-election period on digital media in the pre- and post- government to protests, along with the a huge scale. Who could believe that, election period, there is no doubt that death and imprisonment of a large despite the government’s control of new media tools were very effective in number of citizens. The Green cyber activities and its brutal reactions the creation and distribution of artworks. Movement has been defined and to cyber-protests, people would make Circulation of artistic materials through interpreted in a variety of ways. Some such an effort to report and show true social media and satellite channels commentators say that it has ‘died’ stories online? Undoubtedly, digital accelerated the emergence of sympathy whilst others insist that despite its media has been one of the most vital and solidarity among protesters at the temporary absence it is alive, and simply means for the Green Movement to beginning of the crisis. One of the looking for another chance to appear on achieve a voice. remarkable aspects of this phenomenon the streets. Some Iranian citizens see the The level of Iranians’ contribution to is the evidence of activists’ and ordinary Green Movement as a thing of the past, the digital arena during the period 2009- people’s capabilities in using digital while others still carry green elements 11 seems all the more remarkable when technologies, and the fact that they like wristbands. we compare it to the realities of the became audiences and producers of new Looking back to the pre-election regulated mass media and the media products. This phenomenon is in period, one sees that the campaign of the government’s ideological control of line with Benjamin’s essay ‘The Work of Art in the Age of Mechanical reformist candidate Mirhossein Mousavi, called ‘the Green Wave’, 1 Reproduction’. As well as blurring the applied various artistic strategies in Categories: Documentary Videos, Clips, borders between author and public, promoting him; after the election was Animations, Short Movies, Long Movies, Benjamin argues that mechanical rigged, his campaign became the core of Paintings, Graffiti, Posters and Illustrations, reproduction changes the reaction of the the Green Movement, and engaged in Website Banners, Cartoons, General Drawings, masses toward art, and renders it Lyrics, Poems, Novels, Short Stories, Political further non-violent protests against the accessible for everyone: “At any Humors, Slogans, Music, Photos, Sculptures, results of the election, thereby gaining moment the reader is ready to turn into a Performing Arts, Costumes and Accessories. Mousavi widespread support from a writer” [4]. A version of this has

Please reference as: [Author(s)-of-paper] (2013) [Title-of-paper] in Cleland, K., Fisher, L. & Harley, R. (Eds.) Proceedings of the 19th International Symposium of Electronic Art, ISEA2013, . http://ses.library.usyd.edu.au/handle/2123/9475 Page numbering begins at 1 at the start of the paper. happened in Iran, with many everyday (1963), the Islamic Revolution (1979) protests to overthrow the system. His citizens and users becoming citizen and the Green Movement (2009). The article ‘From They Rule to We Rule’ journalists and cultural producers. increasing centrality of religion since attempts to evaluate the role of artivism During the post-election period, 1979 provides a particularly clear in current political affairs; this essay is protesters used digital media not only as example. Immediately after the Islamic based on his previous creative project an information channel and a way of Revolution, the government established ‘They Rule’, which aimed to provide a organizing themselves, but as an artistic the Islamic Advertisement Organization, glimpse of some of the relationships outlet, a means of expression for people investing considerable effort (and the amongst the US ruling class. He also lacking freedom of political expression. capacities of the Ministry of Culture and asserts that artists have the same Islamic Guidance) in the control of political responsibilities as other Art and the Green Movement social, political and cultural matters members of society, and does not have As a socio-political movement, the through a variety of means, including extra expectations of them [6]. Green Movement’s relationship with art artistic. This idea can also be seen in Similarly, the widely-read yet can be considered within the broader what British-based Iranian media anonymous Mikhak website field of ‘politics and art’. This field lecturer Khiabany calls ‘Islamic commentator views the role of art in the includes a range of debates and Exceptionalism’, which along with ‘De- Green Movement’s progression more practices, from propaganda and political Westernizing’ make up “the pillars of pessimistically. In an article entitled art, through community and protest art, Islamism” [3]. ‘Aestheticization of Politics’, the author to ‘artivism’ - a combination of art and On the non-government side, there is argues that insisting on artivism reduces activism. Historically, there has been a considerable tradition of artivism, both the whole movement to a fruitless much debate about the connection on a worldwide scale and in Iran’s political act, and has transformed between politics and art. Many theorists, history. One approach is to ask how art serious political matters of death and life with a variety of points of view, have is functioning in the hands of protesters. into enjoyable entertainment. investigated why art deals with political Walter Benjamin suggests that in a In line with this idea, Hamid affairs, and the significance of such social context, art can play a role in Dabashi, an ‘Iranian Studies’ professor political art. For example Marcuse, from undermining social habits, and has the in the US, takes a relatively his leftist perspective, focusing on “the power to shift a politically passive controversial position. In his interview Beautiful” (associated with art since the population into the position of critics: with Radio Farda entitled ‘The mid-nineteenth century), believes that Transfiguration of Artistic sensuousness is what gives art a political “… Distraction as provided by art Reconstructralism’, Dabashi discusses power: presents a covert control of the extent the relationship between art and the to which new tasks have become Green Movement. Whilst he is against “The sensuous substance of the soluble by apperception. Since, the regime, he says that Iranian society Beautiful is preserved in aesthetic moreover, individuals are tempted to should not impose any political sublimation. The autonomy of art and avoid such tasks, art will tackle the expectation on artists, and that a its political potential manifest most difficult and most important political agenda is not a necessary themselves in the cognitive and ones where it is able to mobilize the element for an artwork, even during emancipatory power of this masses” [4]. protest [7]; a position which sensuousness. It is therefore not fundamentally opposed a majority of surprising that, historically, the attack During Iran’s -election crisis, Iranian protesters’ expectations at the on autonomous art is linked with the aesthetics were used in political activism time. distinction of sensuousness in the with the clear intention of mobilizing Thousands of artworks created and name of morality and religion” [1]. the Iranian people, as in Benjamin’s distributed by both the government and theory. The art of this period was, as the protesters in the pre- and post- Carol Becker summarizes Marcuse’s Cohen-Cruz puts it, an art which election period provide us with both a ideas about the role of art in political “directly responds to a controversial captured history, and also a current affairs as follows: “art with political public action or is intended to challenge framework for further discussion and aspirations should utilize the subversive public perception about the status quo” examination of the political potential of power of ‘beauty’ when appropriate” [5]. Criticizing the government, art. [2]. reproducing/adopting crucial moments, Historically, ideas similar to those of and showing the plight of victims were Greens’ Art Website Marcuse have been adopted by both the main themes of this period’s Greens’ Art provides a space in which to governments and social movements in artworks, with a clear mission of collect, categorize, contextualize and different ways. The most wellknown increasing audiences’ sensitivity to the exhibit the distributed artworks made by governmental examples are the Soviet ongoing events. professional and amateur artists, Union’s socialist realist school, and the While some figures insist that art has including some pro-government, who Nazi’s propaganda system. However, an important role to play in protests, created works related to the pre- and Iran also has a long history of moments Josh On does not see artivism as a post-election period in Iran. The in which art has been used as a means of determinant factor during political project’s aim is to preserve history engaging with politics. Four such events struggles. He argues that while art can through an artistic approach, whilst also in recent history are: the Constitutional enthuse and challenge the mind, in the both bringing the material to life for Revolution (1907), the 28 Mordad Coup end people have to act through their people, and avoiding it being lost over a by an amateur with minimal graphic period of time. design skills, to invite protesters to a The best means to illustrate the rally (Fig. 3) may provoke a greater cooperation of protest, art and digital response for the movement than a media in the Green Movement, and give professional poster with a general a comprehensive overview of the message against the situation (Fig. 4). artivism during the period, seemed to be a curated database (exhibition) of all sorts of related works. The prototype, including 1400 works in 24 categories created, by both Iranians and non- Iranians, was launched on May 15, 2013 (URL: http://www.greens- art.net/?lang=en) [19]. The project is not entering the area of criticism at this prototype stage; its main purpose is to restore and categorize the artworks and their related information. The online exhibition will present all the Fig.3. A poster designed by an amateur information in both Persian (Farsi) and artist calling for a rally on international English, in order to engage international Fig.2. An injured protester shows the Worker’s Day audiences. Currently all the basic data victory sign after being beaten by military such as titles, events and artists’ names forces are translated; in the next step, artworks’ stories and additional information will One of the important factors that be added to the dataset, to make the should be considered in criticism and materials more accessible to English- comment regarding such works is the speaking audiences. Besides entries for situations that they were created in. the works of professional and amateur Presumably, we cannot compare these artists and citizen journalists, related works with artworks or documentaries resources will be added over time, which are created in politically neutral including interviews with specialists, situations or less controversial artists and ordinary people, and conditions, and evaluate the technical multimedia layers will be added to and aesthetical aspects from the same facilitate access to the collected perspective. When the government documents. Eventually, the Greens’ Art started to react brutally against the project will become a multimedia protesters, many professional artists history project, providing audiences rationally ceased their support of the with an opportunity to (re)approach Green Movement. This could be one of events through the collected art and the reasons why some amateur artists other materials. instinctively entered the scene, and Visitors to the current version of the worked hard to respond to the demands website can choose between different of that time. It could even be said that Fig.4. An illustration designed by a options (such as category, artist, origin the amateurs’ presence was bolder than professional international artist and event), search the artworks by the professionals’, if the quantity of keywords, or use the calendar section to current artworks is considered a The first illustration might be less reach a desired item. For instance, by significant indicator. memorable for users of social media, for viewing a documentary photo taken with To evaluate the artworks in this many reasons, including lack of a a very ordinary digital camera on a cell context, another interesting factor is mature creativity, and the specific event phone, the visitor can view what their durability. Obviously, durability is that it is related to has probably been protesters experienced on a guaranteed in most professional artists’ forgotten (Fig. 4). At the same time, street on December 27, 2009, (Fig. 1), or works, due to their technique and however, we cannot ignore it as an see how people kept their hope in the experience. However, although this artwork; many factors, such as color, most desperate situations (Fig. 2). These characteristic may be an important composition and typography, are clearly are just small examples of the power of consideration in art, it should be asked, recognizable in it. In addition, the the visual history compared to the what is more important during a crisis: related event somehow validates this written word; it “can inspire and durability or a timely response? This piece of work; its responsiveness to an provoke questions” as On says [6]. issue - what Becker call the ‘subversive ongoing situation in society is, power’ [2] - is especially important according to Cohen-Cruz, artivism’s Fig.1. Military forces using gas tear when a piece of work is used to organize duty [5]. against people in Bloody Ashoora or advertise a specific act or event. A Thanks to digital technologies, the (December 27, 2009) simple illustration created in Photoshop, new ‘mechanical reproduction’ tools, there are thousands of such works Theater, Film and Television (2005), , accessed 10 October Benjaminian perspective, most of them 2011. are made by ‘readers’ who turned into 5. Jan Cohen-Cruz, ‘An Introduction to ‘writers’ when it was necessary [4]. Due Community Art and Activism’, UCLA School of to their quantity and effectiveness Theater, Film and Television (2005), , accessed 21 we cannot now ignore or exclude them, October 2011. just because they are not technically 6. Josh On, ‘From They Rule to We Rule: Art and durable. Activism’, Ars Electronica (2002), pp. 367–372, , accessed 12 September 2011. its launch, the Greens’ Art website 7. Hamid Dabashi, ‘Transfiguration of Artistic received not only a great deal of Reconstructralism’, Radio Farda (2010), supportive feedback from visitors, but , accessed 14 Nov 2011. archived in the project. These 8. Andrew Sullivan, ‘The Revolution Will Be ‘donations’ were a combination of Twittered’, Theatlantic (2009), personal collections and amateur and , accessed 13 August 2011. them was sent by a former political 9. Sysomos, ‘A look at Twitter in Iran’, Sysomos (2009), , accessed 27 August 2011. artworks created by political prisoners in 10. Lev Grossman, ‘Iran’s Protests: Why Twitter Is during the crisis period. the Medium of the Movement?’, Time (2009), These works will be categorized and , accessed 27 October 2011. audiences a deeper perception of the 11. Hui Chen, Maihemuti Sali, ‘A Qualitative Study of Iranian Facebook Users’ Perceptions of scale of the engagement of art and Using Facebook in Iran's Participation Activities’, politics in this case study. Örebro University (2010), , accessed 26 October 2011. Investigating the relationship between 12. Evgeny Morozof, ‘Iran: Downside to the Twitter Revolution’, Dissent (Fall 2009), pp. 10- art, digital media and the Green 14. Movement is not only important for Iran 13. Alex Burns and Ben Eltham, ‘Twitter Free Iran: and the Green Movement’s supporters; An Evaluation of Twitter’s Role in Iran's 2009 this is also a rich chapter in worldwide Election Crisis’, Record of the Communications Policy & Research Forum (November 2009), pp. digital media and art history. Technical 289–310. issues aside, these works clearly have an 14. Mitra Fakhim, ‘M. Freedom of the Internet: ability to aesthetically convey to their Myth or Reality?’, Mitra Fakhim (2011), audiences the facts and stories of those , days, facilitating a clearer and more accessed 25 October 2011. comprehensive image of the 15. Hamid Tehrani, ‘Internet and the Green happenings; an image which is less Movement’, Deutsche Welle (2010), , accessed biased interpretations. Contextualization 16 June 2011. and theorization of the artworks by 16. Mikhak, ‘Fictions of the Green Movement’, Greens’ Art project will provide a Mikhak (2011), , unique platform for future discussion accessed 12 December 2011. and relevant research, and allow a 17. Devin Gaffney, ‘#iranElection: Quantifying Online Activism’, Web Science conference (2010), deeper insight into the nature of artivism , accessed 10 Oct 2011. 18. James Jay Carafano, ‘All a Twitter: How Social References and Notes Networking Shaped Iran’s Election’, Backgrounder 1. Herbert Marcuse, The Aesthetics Dimension: 2300 (2009). Toward a Critique of Marxist Aesthetics (Boston, 19. Greens’ Art (2013), , accessed 1 June 2013. 2. Carol Becker, ‘The Subversive Potential of Art’, 20. I respectfully acknowledge the creators of the Alternate Roots (2010), images used in this paper. These photographs were , accessed 23 taken by artists and protestors who published them June 2011. on the internet anonymously. 3. Gholam Khiabany, Iranian Media; the Paradox of Modernity (, UK: 2010). 4. Walter Benjamin, ‘The Work of Art in the Age of Mechanical Reproduction’, UCLA School of