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E-Commerce Mattress Startup: Saatva
E-commerce mattress startup: Saatva This mattress company's profits are nothing to snooze at 22-10-2014 By Brittany Shoot @brittanyshoot Courtesy: Saatva E-commerce mattress startup Saatva considers its product and customer service a dream come true. Anyone who has tried it lately can probably attest that mattress shopping isn’t exactly a bed of roses. Bed-in-a-box foam mattress e-tailers like Casper and Tuft and Needle have rightly earned rave reviews for cutting both cost and hassle. But comparing foam against traditional innerspring coil mattresses is misleading. It’s the exact sort of comparison that further obfuscates an already maddening decision between a dozen bone-white rectangles that all look and seem very much the same. In the recent tradition of a transparency-forward, online-only retail, there’s another contender rousing the rest of the industry from its fitful slumber: Saatva, which delivers its dual innerspring coil mattress direct to customers’ doors, at a starting price of $899. With the minimal overhead of e-commerce and despite the slow buying cycle associated with huge durable goods like mattresses, the company, which launched three years ago, has been profitable since its third month. Saatva’s revenue numbers demonstrate its industry stronghold: 300% growth year over year with projected revenue of $25 million this year and $45 million for 2015. It’s hard to understand how one direct-to-consumer mattress company could boast such staggering figures against multi-billion-dollar industry giants like Sealy and Serta. That is, unless you’ve encountered the confusing mattress- buying process punctuated by mystifying markups and obtuse labeling. -
2018 Online Trust Audit & Honor Roll Report
Internet Society’s Online Trust Alliance (OTA) 2 TABLE OF CONTENTS Overview & Background .......................................................................................................................... 3 Executive Summary & Highlights ............................................................................................................. 4 Best Practices Highlights ......................................................................................................................... 9 Consumer Protection .......................................................................................................................... 9 Site Security ........................................................................................................................................ 9 Privacy Trends ................................................................................................................................... 10 Domain, Brand & Consumer Protection ................................................................................................. 12 Email Authentication ......................................................................................................................... 12 Domain-based Message Authentication, Reporting & Conformance (DMARC) ................................... 14 Opportunistic Transport Layer Security (TLS) for Email ...................................................................... 15 Domain Locking ................................................................................................................................ -
The MARU/Matchbox Brand Awareness Rankings By
Which of the following online personal care retailers have you ever heard of? Total 18+ Millennials 18-34 Gen X 35-49 Boomers 50-64 Seniors 65+ Male 18+ Female 18+ Category Brand awareness awareness awareness awareness awareness awareness awareness Personal care Dollar Shave Club 71% 70% 77% 74% 63% 73% 70% Personal care Birchbox 42% 54% 52% 35% 22% 28% 54% Personal care Harry’s 34% 37% 34% 34% 26% 46% 23% Personal care Smile Direct Club 32% 43% 39% 27% 19% 29% 36% Personal care Peloton 28% 29% 26% 30% 27% 27% 30% Personal care Ipsy 26% 40% 29% 20% 10% 17% 34% Personal care Rodan+Fields 21% 32% 28% 14% 6% 13% 28% Personal care PillPack 16% 19% 14% 14% 15% 17% 15% Personal care Noom 15% 21% 13% 13% 11% 12% 18% Personal care Hims 13% 20% 11% 10% 7% 20% 6% Personal care Hubble 12% 22% 13% 8% 5% 13% 11% Personal care ColourPop 9% 23% 9% 3% 1% 6% 12% Personal care eSalon 9% 18% 8% 6% 2% 10% 7% Personal care Glossybox 9% 17% 10% 4% 3% 10% 8% Personal care Lola 9% 22% 7% 3% 1% 8% 9% Personal care Glossier 8% 21% 7% 3% 0% 9% 8% Personal care Quip 8% 16% 7% 6% 1% 11% 6% Personal care Silk Therapeutics 8% 16% 9% 5% 1% 10% 7% Personal care BoxyCharm 8% 20% 8% 2% 0% 8% 8% Personal care 4moms 8% 19% 7% 3% 0% 9% 6% Personal care Native 7% 17% 7% 3% 1% 9% 6% Personal care Zocdoc 7% 21% 4% 2% 0% 10% 4% Personal care REN Clean Skincare 7% 15% 6% 3% 2% 8% 6% Personal care LunaPads 7% 18% 5% 1% 1% 9% 5% Personal care Thinx 7% 19% 6% 0% 0% 7% 6% Personal care Walker and Company 6% 16% 6% 2% 1% 9% 4% Personal care Keeps 6% 13% 6% 3% 2% 10% 3% Personal care -
Deep Dive: Symbol: “Wellthness” Is Fast Replacing Other Signifiers of Affluence As a Luxury to Be Enjoyed and Flaunted
July 19, 2017 Our Wellness as a Luxury series looks at wellness as the new status symbol: “wellthness” is fast replacing other signifiers of affluence Deep Dive: as a luxury to be enjoyed and flaunted. In this report, we look Wellness as a closely at three aspects of the “sleep economy”: 1) Sleep technology: Consumers are using apps, devices and Luxury, Part 2— wearables to help them fall asleep and stay asleep. 2) Mattresses: Aspirational, e-commerce mattress brands such Sleeping Well as Casper have tapped social media to encourage consumers to invest in the quality of their sleep. 3) Deep-rest classes: Group classes that promote rest and sleep, such as Inscape’s deep-rest classes and David Lloyd Clubs’ napercise classes are gaining popularity. Deborah Weinswig Managing Director Fung Global Retail & Technology [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Deborah Weinswig, Managing Director, Fung Global Retail & Technology 1 [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2017 The Fung Group. All rights reserved. July 19, 2017 Table of Contents Executive Summary ......................................................................................................................................... 3 Tools that Help People Sleep Well ................................................................................................................... 3 Three Enabling Factors .................................................................................................................................... -
Mattress Recycling Council's 2017 California Annual Report
20 CALIFORNIA ANNUAL REPORT SUBMITTED BY Mattress Recycling Council California, LLC 501 Wythe Street Alexandria, VA 22314 SUBMITTED TO Department of Resources Recycling and Recovery (CalRecycle) 17 1001 I Street Sacramento, CA 95812 SUBMITTED ON July 1, 2018 REVISED ON Oct. 22, 2018 MRC received nearly 1.3 million units and diverted nearly 40 million pounds of material from disposal. This Report is organized to follow the individual provisions of 14 CCR § 18964(b) as follows: TABLE OF CONTENTS Contact Information 14 CCR § 18964(b)(1) ......................................................... 5 Executive Summary 14 CCR § 18964(b)(2) ........................................................ 6 Registered Manufacturers, Renovators, Retailers & Brands 14 CCR § 18964(b)(4) ....................................................................... 12 Used Mattress Collection, Transport & Processing 14 CCR § 18964(b)(3, 5, & 6)...................................................... 14 Coordination with Existing Infrastructure 14 CCR § 18964(b)(7)....................... 20 Program Objectives & Activities 14 CCR § 18964(b)(8) .................................... 24 Program Objectives & Progress ................................................................. 25 Quantitative Information on Subdivisions (b), (c), (d), (e), (f), (g), and (j) of Section 42990.1 of the Public Resources Code .......................... 34 (b) Quantity of mattresses disposed of in solid waste landfills .............. 34 (c) Quantity of discarded used mattresses collected for -
Serta I Comfort Guidance Twin
Serta I Comfort Guidance Twin Woodrow frightens rapturously as styracaceous Konstantin vow her inanition lowses second-best. Is Chandler far-sighted when Mischa Hebraised regretfully? Autarchical and unliterary Jerold never escheat his demotic! Serta Mattresses Foresight Zippered Cover California King. The 360 Reviews team brings the US News matter to consumer guidance into a broad cone of. Macys Affirm. Serta iComfort Guidance 11 Firm Mattress Set- Twin XL product don't have any reviews Be strong first to Write and Review This product is currently unavailable See. What mattress do chiropractors recommend? Tempur-Pedic Wikipedia. Serta iComfort Mattress Serta Mattress. Serta palm coast plush mattress Pousada Meia Lua. Why saatva brand that comfortable, twin to current model name brand that you can make better night can mean for serta i comfort guidance twin. Costco Mattress Reviews A Comprehensive framework Best Mattress. Pin on SERTA MATTRESS Pinterest. Does Serta iComfort need more spring? Leaf landed in terms of lawn mowers and i comfort upgrade for. Serta Tight ball in Dowagiac MI Comfort Sleep. Cool Action Gel Memory Foam Serta Support Foam Serta PillowSoft. This your and alter on SERTA MATTRESS by GreatFurnitureDeal Serta Mattress iComfort Guidance Cal King Size Mattress with leaf Spring Guidance-Cal. Sealy Twin Matress With Box purse And seat Frame for rush in Yucaipa CA. Tempur-Pedic Mattress Collections Costco. Our award-winning advanced hybrid mattress combines the benefits of premium foam. Types of mattress used in 5-star hotels Since our foam mattresses can conform that your body shape will help you to brave every sleeping position sequence making skin feel uncomfortable Guests who enjoy sleeping on my foam mattresses are likely only feel less pressure and pain decrease their body. -
GREENING Newslettergeneral Manager
F & B Lobby Rooms Personnel ® Front Desk Purchasing Green Hotels Association ROUTE TO: Housekeeping Chief Engineer Sales Manager GREENING NEWSLETTERGeneral Manager An End to Laundry? Ramanathan said. The researchers also found the technique The Promise of Self-Cleaning Fabric worked well at removing organic matter from other fabrics such as polyester and nylon. Scientists found a way to remove stains from fabric in the lab, using sunlight and tiny particles of silver and copper Dr. Ramanathan said the team has been approached by various industries, including textile makers. To commercialize Scientists in Australia, one of the sunniest places on the the development, the researchers would need to ensure the planet, have discovered a way to rid clothes of stubborn stains nanostructures were stable enough to comply with industry by exposing them to sunlight, potentially replacing doing the standards for clothing and textile products, he said. laundry. Working in a laboratory, the researchers embedded Pannett, Rachel, An End to Laundry? The Promise of Self-Cleaning minute flecks of silver and copper—invisible to the naked Fabric, The Wall Street Journal, April 25, 2016 eye—within cotton fabric. When exposed to light, the tiny metal particles, or nanostructures, released bursts of energy that degraded any organic matter on the fabric in as little as Solving the Perfect-Mattress Puzzle six minutes, said Rajesh Ramanathan, a postdoctoral fellow at RMIT University, in Melbourne. Shopping for a new mattress is, for many, a Goldilocks-like adventure: You head into a showroom to briefly lie on various The development, reported recently in the journal Advanced models, before coming to a conclusion about each. -
2019 California Annual Report
20 CALIFORNIA ANNUAL REPORT SUBMITTED BY Mattress Recycling Council California, LLC 501 Wythe Street Alexandria, VA 22314 SUBMITTED TO Department of Resources Recycling and Recovery (CalRecycle) 1001 I Street 19 Sacramento, CA 95812 SUBMITTED ON September 1, 2020 Table of Contents Contact Information 14 CCR § 18964(b)(1) ................................................................ 5 Executive Summary 14 CCR § 18964(b)(2) ................................................................ 7 Overview of the Mattress Recycling Council California, LLC .................................... 8 Year Four Program Highlights ................................................................................... 8 Collection Network and Program Access............................................................. 9 Statewide Collection and Disposition................................................................. 10 Sleep Products Sustainability Program ............................................................. 10 Illegal Dumping ...................................................................................................11 Research ............................................................................................................11 Consumer Education and Outreach .................................................................. 12 Program Collection, Transportation and Processing 14 CCR § 18962(a)(2)(A), 14 CCR § 18964(b)(3, 5, 6, 7 & 8A) & Cal. Pub. Res. Code § 42987.1(i) & § 42990.1(f) .. 13 Mattress Collection................................................................................................. -
2019 California Annual Report
20 CALIFORNIA ANNUAL REPORT SUBMITTED BY Mattress Recycling Council California, LLC 501 Wythe Street Alexandria, VA 22314 SUBMITTED TO Department of Resources Recycling and Recovery (CalRecycle) 1001 I Street 19 Sacramento, CA 95812 SUBMITTED ON September 1, 2020 Table of Contents Contact Information 14 CCR § 18964(b)(1) ................................................................ 5 Executive Summary 14 CCR § 18964(b)(2) ................................................................ 7 Overview of the Mattress Recycling Council California, LLC .................................... 8 Year Four Program Highlights ................................................................................... 8 Collection Network and Program Access............................................................. 9 Statewide Collection and Disposition................................................................. 10 Sleep Products Sustainability Program ............................................................. 10 Illegal Dumping ...................................................................................................11 Research ............................................................................................................11 Consumer Education and Outreach .................................................................. 12 Program Collection, Transportation and Processing 14 CCR § 18962(a)(2)(A), 14 CCR § 18964(b)(3, 5, 6, 7 & 8A) & Cal. Pub. Res. Code § 42987.1(i) & § 42990.1(f) .. 13 Mattress Collection................................................................................................. -
Best Mattresses of 2020 Take Your Pick of the Top Adjustable Air, Innerspring, and Foam Mattresses from CR's Tests
For the latest ratings and information, visit Best Mattresses of 2020 Take your pick of the top adjustable air, innerspring, and foam mattresses from CR's tests By Haniya Rae Last updated: April 07, 2020 Buying a new mattress can be a headache because it’s difficult to ! RECOMMENDED separate the marketing hype from a mattress’s attributes. “There are so many mattresses out there that claim a layer 1 Sleep Number 360 p6 of this and a layer of that, so you might think you’re getting a Smart Bed superior product,” says Christopher Regan, who oversees CR’s 4 AVERAGE BACK SLEEPER mattress tests. “Our testing separates the good mattresses from 4 AVERAGE SIDE SLEEPER the subpar.” 81 5 STABILIZATION To make those distinctions, Consumer Reports gauges firmness and measures precisely how much support each mattress CR’s take: This recommended mattress has a firmness rating of 4 on our scale of 1 to 10, provides to people of different sizes, whether they sleep on their with 10 being the firmest, though it can be adjusted to an even softer firmness of 3. It earns a Very Good rating for side sleepers and back sleepers of all sizes but doesn’t stand out back or on their side. for any size in particular. It earns an Excellent rating in our stabilization test, meaning you Below, CR members can read ratings and reviews of top- should be able to shift positions with ease. rated picks from each of the three types of mattresses we test: adjustable air, innerspring, and foam. -
Innerspring Mattresses RATINGS
Innerspring Mattresses RATINGS For the latest ratings and information, visit 121 Rated Models 1 2 3 4 5 (as of June 2021) WORSE BETTER OVERALL SCORE COMFORT 5/5 Avocado Green 2, 5 PETITE SIDE SLEEPER 4/5 ! Recommended 85 AVERAGE SIDE SLEEPER 5/5 LARGE/TALL SIDE SLEEPER 5/5 OVERALL SCORE COMFORT 4/5 Casper Original Hybrid (2020) PETITE SIDE SLEEPER 5/5 ! Recommended 81 AVERAGE SIDE SLEEPER 5/5 LARGE/TALL SIDE SLEEPER 5/5 OVERALL SCORE COMFORT - SleepFresh Hybrid PETITE SIDE SLEEPER 4/5 ! Recommended AVERAGE SIDE SLEEPER 4/5 81 LARGE/TALL SIDE SLEEPER 4/5 OVERALL SCORE COMFORT 4/5 Ethan Allen EA Signature Platinum Plush 1, 2 PETITE SIDE SLEEPER 5/5 ! Recommended AVERAGE SIDE SLEEPER 4/5 81 LARGE/TALL SIDE SLEEPER 4/5 OVERALL SCORE COMFORT 5/5 Charles P. Rogers Powercore Estate 5000 2 PETITE SIDE SLEEPER 4/5 ! Recommended AVERAGE SIDE SLEEPER 4/5 80 LARGE/TALL SIDE SLEEPER 4/5 OVERALL SCORE COMFORT 5/5 Avocado Green Mattress Pillowtop 2, 5 PETITE SIDE SLEEPER 4/5 ! Recommended AVERAGE SIDE SLEEPER 4/5 79 LARGE/TALL SIDE SLEEPER 4/5 OVERALL SCORE COMFORT 3/5 Sealy Response Performance PETITE SIDE SLEEPER 3/5 Briar Rose 11.5" Cushion Firm AVERAGE SIDE SLEEPER 4/5 ! Recommended 78 LARGE/TALL SIDE SLEEPER 4/5 OVERALL SCORE COMFORT 4/5 Casper Wave Hybrid PETITE SIDE SLEEPER 4/5 ! Recommended AVERAGE SIDE SLEEPER 4/5 78 LARGE/TALL SIDE SLEEPER 4/5 OVERALL SCORE COMFORT 3/5 Beautyrest BR-800 12" Medium Firm PETITE SIDE SLEEPER 4/5 $ Best Buy AVERAGE SIDE SLEEPER 4/5 77 LARGE/TALL SIDE SLEEPER 3/5 Consumer Reports | CR.org INNERSPRING MATTRESSES | RATINGS | PAGE 2 1 2 3 4 5 121 Rated Models WORSE BETTER (as of June 2021) OVERALL SCORE COMFORT 5/5 Charles P. -
Registered Mattress Brands and Urns
Registered Mattress Brands and Universal Registry Numbers (URNs) – January 2, 2020 109884 42645 PARAGON 753793958354 Ascent PLUSH 110472 95200 ACCOR BOX Ashley Sierra 42646 BASEPLATE 7" COVER FR 112311 Authentic Comfort PARAGON A Better Bed 12 Park Avalon 42647 7" PARAGON A-62473 12326 12-SLAT Avant Ace Hotel Mattress 12-SLAT FDN 42653 WESTWOOD II Azure AFC 141718 PLUSH Barclay Butera AH Beard Lifestyle Bedding (by 16032 42745 G6 PREMIUM "Eastern Accents") Air Dream 164351 42747 G6 ULTRA Bay Bed PLUSH Aireloom 165934 beauty rest 43386CN Airpedic 214282 Bed Tech 43516 airweave 28-4215 BedInABox amerimattress ALANIS MATTRESS 2920 Bellagio 44096 All American Frame 39259(CN) Best Price Mattress 45534 AMERICAN 39543 amerimattress 45669 NATIONAL bigolbed 40315 MANUFACTURING 46622 CONCERTO II BIO SLEEP INC 41764 CN 800 PLUSH CONCEPT Anew "42600 9"" 71868 Biofresh CONTRACT 12-SLAT ANTHONYS 753793035352 BLACK DIAMOND " FURNITURE 753793857107 Bob Barker 42642 PARK VIEW Anti-Gravity PLUSH 753793857114 Body Flex Arizona Premium 42643 WESTWOOD 753793912035 Mattress Body Rest PLUSH Body Solutions Page 1 of 8 Registered Mattress Brands and Universal Registry Numbers (URNs) – January 2, 2020 Boll & Branch CA 43511 CA44130 SIESTA" Boyd Mattresses CA 43511 (CN) CA44268CN Chiro Plush Brentwood Home CA 43618 CA44558CN CHIVALROUS Brooklyn Bedding CA 43824 CA-44580 Christeli Brookstone CA 44268 CN CA-44714 CHURCHILL & SMITH Broyhill Mattresses CA 45175 (CN) CA-45175CN Cirque Collection by Harlequin CA 40598 HK CA 45211(TW) CA46000 Cirrus CA 43511 CN CA 45728 CA-46318(VN) Classic Bedding CA 26937 CA-17064 CA7038 Classic Deluxe CA 29719 CA-27677 CALIFORNIA DREAM Cloud 9 comfort CA 32487 CA29168 Cannon ComforPedic CA 34948 CA32182 Cannon Sleep Products ComforPedic Loft CA 37069 CA-33077 CAPITAL BEDDING Comfort Bedding CA 38929 CA-33655 INC Comfort Bedding Co.