A Community for Completion August 2011 Promising Practices to Increase Completion in the Florida College System

A Community for Completion August 2011 Promising Practices to Increase Completion in The Florida College System

Volume 2 · Issue 1 · January 2012

Baccalaureate Programs in the FCS Did you know?

In 2001, the Florida Legislature passed have also elected to change their names by As of January 2012, 21 Senate Bill 1162, which outlined a process dropping the words “community” or Florida College System by which community colleges could seek “junior” to reflect their status as four-year approval by the State Board of Education degree granting institutions, beginning institutions were ap- to grant baccalaureate degrees in limited, with the re-naming of St. Petersburg Jun- proved to offer a total of high-demand areas. This legislation was in ior College to St. Petersburg College in response to the fact that baccalaureate de- 2001. 135 baccalaureate pro- gree production in Florida lagged behind In addition to contributing to specific grams in various fields the majority of other states in the nation, workforce needs, the FCS is meeting addi- and the state was facing unmet need for such as education, nurs- tional needs of Florida citizens. By offering professionals in specific high-demand oc- baccalaureate opportunities at local col- ing, business, technol- cupations like teaching and nursing. Ex- leges, non-traditional students who are ogy, and public admini- panding access to the baccalaureate degree place-bound due to family and employ- through the community colleges was a way ment responsibilities now have access to stration. to address these economic concerns and bachelor’s degrees. FCS baccalaureate pro- the issue of baccalaureate access in the grams have lower tuition than those of- state. fered at the state universities and other Inside this Issue Since the implementation of section non-public postsecondary institutions, 1007.33, Florida Statutes, over a decade thus providing opportunities for those who BACCALAUREATE PROGRAMS IN 1 might otherwise not have been able to af- ago, the number of baccalaureate degrees THE FCS ford to further their education and increase offered within the Florida College System their earning potential. BACCALAUREATE PROGRAM 2-3 (FCS) has steadily increased. While col- PROMOTION AND MARKETING leges are offering bachelor’s degrees, it is The purpose of this issue is to identify

CALL FOR EXEMPLARY ACADEMIC 3 important to note that the types of degrees promising practices in the areas of recruit- ADVISING PROGRAMS offered by FCS institutions is limited and ment and marketing for baccalaureate pro- does not include liberal arts. The FCS re- grams and increase awareness about bac- LIST OF BACCALAUREATE 4-7 mains a primary pathway to the State Uni- PROGRAMS calaureate program offerings. Two colleges versity System through the statewide 2+2 are highlighted: State College of Florida, ANOTHER MARKETING EXAMPLE 8 articulation agreement. Manatee-Sarasota, which began offering baccalaureates in 2010 and has been ap- Currently, 21 colleges are approved to offer proved to offer 7 programs, and St. Peters- a total of 135 programs in various fields burg College, which began offering bacca- such as education, nursing, business, tech- laureates in 2002 and has been approved nology, and public administration. All bac- to offer 24 programs. In addition, we have calaureate programs offered at the colleges also provided a full list of baccalaureate are tailored to meet specific local and re- offerings by program. gional workforce needs. Numerous colleges Page 2 A Community for Completion

Baccalaureate Program Promotion and Marketing

State College of Florida, Manatee-Sarasota (SCF) and St. Petersburg College (SPC) are engaging in broad- based efforts to encourage career advancement by increasing awareness of baccalaureate program offerings at their institutions.

While SCF baccalaureate programs are relatively new, key staff members and administrators have been hard at work to develop college- and community-wide campaigns to promote their programs. In addition to iden- tifying potential students through employers, college staff members have been targeting current students in associate degree programs that may be interested in transferring to related baccalaureate programs. For example, students enrolled in the Associate in Sci- ence in Nursing programs are made aware of the Bachelor of Science in Nursing (BSN) as a viable educational opportunity through marketing emails.

In addition to classroom visits, emails, and other traditional methods, SCF looks for “natural” opportunities for marketing. When the first BSN class graduated, the marketing department seized an opportunity to promote the BSN program using a photograph of the first graduating class with the president (see left).

According to Kathy Walker, Director of Public Affairs & Marketing at SCF, the key to a successful campaign is two-fold. First, the college works to show the students and the community that SCF is not abandoning 2+2 and its open- access mission. Rather, SCF seeks to expand its core mission through baccalaureate program offerings. According to Walker, “‘community’ may no longer be in our name, but we are still the college of our community.” Second, SCF inte- grates its baccalaureate program promotion into every aspect of the college. While the marketing department is responsible for developing materials, graph- ics, and advertising, the college’s advisors, faculty and staff, and administrators

all play a role in marketing the programs.

This mentality also exists at SPC, where baccalaureates have been around for nearly a decade. In fact, SPC’s Enrollment Management office has dedicated a team of three baccalaureate recruiters and other staff to educate prospective students in The Florida College System about baccalaureate degree offerings.

One event in particular, the Baccalaureate Expo, serves as a “call to action” for anyone seeking to pursue their educational goals past the associate degree. Held twice a year, the expo promotes baccalaureate degree programs and pro- vides services to help prospective students understand the process of applying (see right). Volume 2, Issue 1 Page 3

Baccalaureate Program Promotion and Marketing Continued from page 2 SPC has initiated a broad campaign. In addition to the Expo, other strategies include:  Information sessions;  On campus events;  Classroom visits;  Dedicated baccalaureate website;  Articulation agreements;  Company visits, transfer fairs, and education fairs; and  Other print, direct mail, online, and outdoor initiatives.

What advice does SPC have about baccalaureate program promotion? According to Tracy Garrett, Coordi- nator of Marketing, “everybody is a recruiter, so utilize faculty, staff, and advisors as an additional resource to help promote the programs at your college and other colleges in the System.”

For more information, please contact: Michael Mears SCF Bradenton Provost and Vice President of Baccalaureate Programs State College of Florida, Manatee-Sarasota [email protected]

Djuan E. Fox Coordinator of Baccalaureate Planning and Development Baccalaureate Programs St. Petersburg College [email protected]

Interested in baccalaureate offerings at another college? Check out pages 4-8 for a full list of baccalaureate offerings in The Florida College System.

Call for Exemplary Academic Advising Programs The American Association of Community Colleges, in cooperation with the National Council for Student Development (NCSD) and the National Council of Instructional Administrators, is working with Terry O'Banion, President Emeritus of the League for Innovation, to identify the most outstanding/exemplary academic advising programs in the nation’s community colleges to be featured in a monograph. If you believe the academic advising program at your college or one in your district is one of the most outstanding/exemplary programs in the nation please nominate the program for con- sideration by sending the name and email address of the key staff contact to Terry O'Banion at [email protected] by February 10, 2012. A panel of experts from NCSD and NCIA will make the final selection. Page 4 A Community for Completion

List of FCS Baccalaureates by Program Program Program Title Type College Administration and Supervision BAS Pensacola State College Architectural Engineering Technology BS Seminole State College of Florida Banking BAS St. Petersburg College Biological Sciences BS Miami Dade College Biology BS Indian River State College Biology, General BS St. Petersburg College Biomedical Sciences BS Florida State College at Jacksonville Business Administration BS Chipola College Business Administration BS Florida State College at Jacksonville Business Administration BS St. Petersburg College Business and Organizational Management BAS College of Central Florida Business Information Management BS Seminole State College of Florida Cardiopulmonary Sciences BAS Edison State College Clinical Laboratory Science BAS Santa Fe College Computer Networking BAS Florida State College at Jacksonville Construction BS Seminole State College of Florida Converged Communications BS Florida State College at Jacksonville Dental Hygiene BAS St. Petersburg College Digital Media BAS Florida State College at Jacksonville Digital Media BAS Indian River State College Early Childhood Education - Age Three Through Grade 3 BS Florida State College at Jacksonville Early Childhood Education, Age 3 through Grade 3 and Birth through Age 4 BS Miami Dade College Early Childhood Education, Birth through Age 4 BS State College of Florida, Manatee-Sarasota Early Childhood Education, Birth through Age 4 - non-certification BS Florida Gateway College Early Childhood Education, Birth through Age 4 - non-certification BS Santa Fe College Early Childhood Education, P-K through Grade 3 BS St. Johns River State College

Early Childhood Education, Pre-K through Grade 3 BS College of Central Florida Educational Studies - non-certification BS St. Petersburg College Electrical and Computer Engineering Technology BS Valencia College Electronics Engineering Technology BS Miami Dade College Elementary Education BS Chipola College Elementary Education BS Daytona State College Elementary Education BS Edison State College

Volume 2, Issue 1 Page 5

List of FCS Baccalaureates by Program Continued from page 4 Program Program Title Type College Elementary Education BS Northwest Florida State College Elementary Education BS St. Petersburg College Energy Technology Management BAS State College of Florida, Manatee-Sarasota Engineering Technology BS Daytona State College Exceptional Student Education BS Broward College Exceptional Student Education BS Chipola College Exceptional Student Education BS Daytona State College Exceptional Student Education BS Miami Dade College Exceptional Student Education BS St. Petersburg College Exceptional Student Education-with ESOL Endorse- ment BS Indian River State College Film, Television, and Digital Production BAS Miami Dade College Fire Science Management BAS Florida State College at Jacksonville Health Science with an Option in Physician Assis- tant Studies BAS Miami Dade College Health Services Administration BAS Santa Fe College Health Services Administration BAS St. Petersburg College Health Services Administration BAS State College of Florida, Manatee-Sarasota Human Services BS Indian River State College Information Management BAS Palm Beach State College Information Systems Technology BS Seminole State College of Florida Information Technology BAS Broward College Information Technology Management BAS Florida State College at Jacksonville Interior Design BAS Seminole State College of Florida International Business BAS St. Petersburg College International Business and Trade BAS State College of Florida, Manatee-Sarasota Management and Organizational Leadership BAS St. Petersburg College Middle Grades Language Arts Education BS Edison State College Middle Grades Mathematics Education BS Broward College Middle Grades Mathematics Education BS Edison State College Middle Grades Mathematics Education BS Indian River State College Middle Grades Mathematics Education BS Northwest Florida State College Middle Grades Mathematics Education BS St. Petersburg College Middle Grades Mathematics Education BS Chipola College Middle Grades Science Education BS Broward College Page 6 A Community for Completion

List of FCS Baccalaureates by Program Continued from page 5 Program Program Title Type College Middle Grades Science Education BS Chipola College Middle Grades Science Education BS Edison State College Middle Grades Science Education BS Indian River State College Middle Grades Science Education BS St. Petersburg College Middle Grades Science Education BS Northwest Florida State College Nursing BS Broward College Nursing BS Chipola College Nursing BS Edison State College Nursing BS Florida Gateway College Nursing BS Florida State College at Jacksonville Nursing BS Indian River State College Nursing BS Miami Dade College Nursing BS Northwest Florida State College Nursing BS Palm Beach State College Nursing BS Pensacola State College Nursing BS Polk State College Nursing BS Santa Fe College Nursing BS St. Petersburg College Nursing BS State College of Florida, Manatee-Sarasota Organizational Management BAS Chipola College Organizational Management BAS Indian River State College Organizational Management BAS St. Johns River State College Orthotics and Prosthetics BAS St. Petersburg College Paralegal Studies BAS St. Petersburg College Project Management BAS Northwest Florida State College Public Policy and Administration BS St. Petersburg College Public Safety Administration BAS St. Petersburg College Public Safety Management BAS Edison State College Public Safety Management BAS Florida State College at Jacksonville Public Safety Management BAS Miami Dade College Public Safety Mgmt/ Homeland Security BAS State College of Florida, Manatee-Sarasota Radiologic and Imaging Sciences BS Valencia College Secondary Biology Education BS Broward College

Volume 2, Issue 1 Page 7

List of FCS Baccalaureates by Program Continued from page 6 Program Program Title Type College Secondary Biology Education BS Daytona State College Secondary Biology Education BS Edison State College Secondary Biology Education BS Indian River State College Secondary Biology Education BS Miami Dade College Secondary Biology Education BS St. Petersburg College Secondary Business Technology Education BS St. Petersburg College Secondary Chemistry Education BS Daytona State College Secondary Chemistry Education BS Miami Dade College Secondary Earth Science Education BS Miami Dade College Secondary Earth/Space Science Education BS Daytona State College Secondary English Education BS Chipola College Secondary Mathematics Education BS Broward College Secondary Mathematics Education BS Chipola College Secondary Mathematics Education BS Daytona State College Secondary Mathematics Education BS Edison State College Secondary Mathematics Education BS Indian River State College Secondary Mathematics Education BS Miami Dade College Secondary Mathematics Education BS St. Petersburg College Secondary Physics Education BS Daytona State College Secondary Physics Education BS Miami Dade College Secondary Science-Biology Education BS Chipola College Secondary Technology Education BS St. Petersburg College Supervision and Management BAS Broward College Supervision and Management BAS Daytona State College Supervision and Management BAS Edison State College Supervision and Management BAS Florida State College at Jacksonville Supervision and Management BAS Miami Dade College Supervision and Management BAS Palm Beach State College Supervision and Management BAS Polk State College Supervision and Management BAS South Florida Community College Sustainability Management BAS St. Petersburg College Technology Management BAS Broward College Technology Management BAS Gulf Coast State College Technology Management BAS St. Petersburg College Technology Management BAS State College of Florida, Manatee-Sarasota Veterinary Technology BAS St. Petersburg College Page 8 A Community for Completion

Another Marketing Example!

Check out this article on one of Indian River State College’s graduates who was named Outstanding First Year Teacher at her school: http://www.tcpalm.com/ news/2011/jan/19/christine-auger-persick-named- outstanding-first-ye/

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