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DACS Annual Review 2011 DACS Annual Review 2011 DACS Annual Review 2011 DACS Annual Review 2011 04 17 Introduction DACS Open 07 19 A message from Gilane Tawadros, DACS Artists’ Profiles Chief Executive DACS interviews Martina Schmücker, the Estate of John Craxton, Gavin Turk and Jeremy Deller. 09 Introducing DACS Chair, Mark Stephens CBE 31 The DACS Team 11 The Board of Directors, Creators’ Council and What does DACS do? DACS Staff. 15 DACS Debates: The New Economy of Art Gavin Turk Ajar (white) © Gavin Turk / Live Stock Market 2012 Elpida Hadzi-Vasileva Butterflies in the Stomach 2008 Caul fat © Elpida Hadzi-Vasileva 2012 3 DACS Annual Review 2011 Introduction What is DACS? Established by artists for artists, DACS is a not-for-profit visual arts rights management organisation. We were established more than 28 years ago. Among our founding artists were Eduardo Paolozzi, Susan Hiller and Elaine Kowalsky. 4 DACS Annual Review 2011 Introduction DACS translates rights into revenues for artists and their heirs. We are here to ensure that artists’ rights are respected and that these rights are recognised financially and morally. We exist to collect and distribute royalties to visual artists which in turn helps to sustain their practice and livelihood. We do this through our three rights management services: Payback, the Artist’s Resale Right and Copyright Licensing. 5 DACS Annual Review 2011 Introduction DACS promotes the value of artists to society and culture. We actively campaign on behalf of visual artists and their right to be recognised and rewarded for their work. DACS has its eye on the future. We are exploring ways in which we can support artists to generate income from new forms of practice and through new digital technologies in the visual arts. 6 DACS Annual Review 2011 A message from Gilane Tawadros, Chief Executive Since it was established in 1984, develop digital tools that will enable artists by artists for artists, DACS has to engage new audiences directly, explore sought to develop revenue streams new distribution channels and develop to help artists support their practice. unexplored revenue streams. Last year, we distributed a total of £8 million in royalties to over 16,000 Artists and their heirs had cause to visual artists and their estates celebrate at the end of 2011 when the through our three rights management Government announced that the Artist’s services: Payback, Artist’s Resale Resale Right would be fully implemented Right and Copyright Licensing. from 1 January 2012. This important Right pays artists royalties each time their DACS’ role in helping artists to sustain work is resold by an auction house, gallery their practice and livelihood is even or art dealer and now the families and more critical than ever. The Government- beneficiaries of UK artists stand to commissioned independent review of benefit from millions in royalties. The Right the UK’s intellectual property framework, has applied to living artists since 2006, led by Professor Ian Hargreaves has and DACS has paid artists more than proposed some critical changes to the £15 million in royalties in the last six years. landscape of copyright legislation in the UK - some of which may affect At the end of last year, we said farewell to the earnings of visual artists. DACS is Andrew Potter who served as Chairman engaging actively in these debates to of DACS for six years and we announced ensure that the interests of visual artists the appointment of Mark Stephens CBE and their rights are taken into account. as our new Chairman. An eminent lawyer, art collector and advocate of artists’ rights, In this uncertain economic climate and Mark Stephens has played a key role in at a time when the existing copyright supporting visual artists throughout his framework is being challenged, we need career. to develop new ways for visual artists to generate income to support their Looking to the future, our new strategic practice. Against this backdrop, DACS vision for DACS will guide our work over has launched a new project entitled the next few years. Artists will remain at DACS Open – in collaboration with the heart of everything we do. We will artists and with the innovative technology develop new and existing services to meet company Jaggeree. The project launched the needs of both artists and consumers in at the end of 2011 with a series of the digital age and continue to forge new experimental workshops and continues partnerships and collaborations to help us throughout 2012. Its core purpose is to deliver this vision. 7 Zineb Sedira Shipwrecks: the Death of a Journey V, 2008 Photograph © Zineb Sedira 2011 8 DACS Annual Review 2011 Introducing DACS Chair, Mark Stephens CBE “I am thrilled to be appointed as the new About Mark Stephens Chair of DACS. Mark Stephens is an avid art collector and son of a fine artist. As a senior For the past 28 years, DACS has played partner at Finers Stephens Innocent, a significant part in ensuring artists and he has undertaken some of the highest their heirs receive the income stream profile cases in cultural property law and assured by law in the UK and abroad. litigation. He is regularly in the media, These income streams are now more often appearing on TV & radio. important than ever as we enter a more challenging economic climate. Mark is also Chair of: the Contemporary Art Society, the advisory board of the Under my Chairmanship, I see DACS Programme in Comparative Media Law rising to meet the twin challenges of and Policy at Oxford University and the protecting artists’ income streams as well Board of Governors at the University as creating more (and more) innovative of East London. He sits on the board ways for artists to benefit from their as a trustee of Index on Censorship, rights.” the Bianca Jagger Human Rights Foundation and he is Vice President of the Commonwealth Lawyers Association. 9 John Craxton (1922-2009) Pastoral for P.W, 1948 Oil on canvas ©Estate of John Craxton. All rights reserved DACS, 2012 10 DACS Annual Review 2011 What does DACS do? What does DACS do? We collect and distribute royalties to visual artists through our three rights management services: Payback, Artist’s Resale Right and Copyright Licensing. In 2011, we paid a total of £8 million in royalties to over 16,000 artists and their estates through these services. As a not-for-profit organisation we retain a share of the royalties we collect on their behalf to cover our costs. You can download a copy of DACS’ annual audited accounts at www.dacs.org.uk 11 Royalties paid to artists by DACS 2007 – 2011 Share of royalties retained by DACS per service in 2011 As a not-for-profit organisation we retain a share of the UK Royalties Overseas Royalties royalties we collect on behalf of artists to cover our costs. Payback 21% Payback 21% *From 2012, DACS will no longer retain Artist’s Resale Right 15% Artist’s Resale Right 15%* a share of the resale royalties we collect from sales occurring outside the UK. Copyright Licensing 25% Copyright Licensing 15% However the collecting society in the country where the sale has occurred and who have collected the royalty on behalf of DACS may retain a percentage of the royalty to cover their costs. 12 DACS Annual Review 2011 Payback What does In 2011, 14,200 successful claimants received a share of £4.4 million with payments DACS do? averaging £300. Thousands of visual artists have continued to benefit from DACS’ annual payment of Payback royalties. Negotiating on behalf of visual artists, our Payback team secures a share of collective revenue which we distribute every year to thousands of artists whose work has been reproduced in UK magazines, books or broadcast on certain UK television channels. These royalties come from a range of collective licensing schemes which include photocopying of books and magazines and the recording of programmes by schools, colleges and universities. All kinds of visual artists benefit from Payback including photographers, illustrators, sculptors, cartoonists, fine artists, animators, architects, designers and craftspeople. Artists’ heirs and beneficiaries can also claim a share of these royalties, provided that the artist’s work is still in copyright. DACS is continuing to refine and improve our Payback service and as part of our website development launching in August 2012, visual artists can look forward to a new look claim form. Since 2008, we have committed to reducing our Payback administration cost by 1% each year, from an initial 25% to 20% in 2012. This will mean successful claimants will get to enjoy more royalties than ever before when they get their share of Payback in December. 13 Artist’s Resale Right Copyright Licensing In 2011, £2.7 million in Artist’s Resale Right In 2011, we paid out £900,000 in Copyright royalties were paid to over 750 artists. Licensing royalties to more than 1100 artists and their estates. The Artist’s Resale Right entitles artists and their heirs to a royalty each time their work is sold by an As the creator of an artistic work, artists own auction house, gallery or dealer. something of value. If they own the copyright in their work, they are free to capitalise on it by granting Artists and their families welcomed the full permission for it to be reproduced in a variety of implementation of the Artist’s Resale Right on 1 ways. January 2012 which means, for the first time, that the families and beneficiaries of deceased artists can The management of their copyright can be a benefit from this important Right. complex and time consuming process; however DACS’ Copyright Licensing service provides an We campaigned extensively throughout 2011 to effective way for artists to manage the licensing of ensure that the Right was fully implemented in their rights.
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