Hyundai South Africa, Official Vehicle Sponsor for Masterchef South Africa SA’S First Masterchef SA Winner to Be Awarded a Hyundai Elantra 1.6 GL
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Hyundai South Africa, official vehicle sponsor for MasterChef South Africa SA’s first MasterChef SA winner to be awarded a Hyundai Elantra 1.6 GL Johannesburg, 05 April 2012 Hyundai South Africa is proud to be the official vehicle sponsor for the contestants participating in the inaugural edition of MasterChef South Africa 2012. “With the first three episodes receiving such a fantastic response from the South African public, Hyundai South Africa is certainly pleased to have aligned our brand with such a vibrant and well run show,” says Albrecht Grundel, Operations Director at Hyundai South Africa. “There is no doubt that cooking is an art, one that requires dedication and often times the courage to try something new - much like Hyundai’s marriage of advanced technology and daring, to create a modern premium brand that is underpinned by “fluidic sculpture” design language – our ‘art’ is vehicle design, the contestants ‘art’ is food creation.” “As the official vehicle sponsor for MasterChef SA, contestants throughout the filming of the series will get to experience the various vehicles that Hyundai has within its range. The models to look out for during the course of the series are the Accent, Elantra, H-1 Wagon, H-1 Panel Van, Santa Fe and the Sonata – so certainly contestants will be spoilt for choice.” As part of Hyundai’s sponsorship agreement with MasterChef SA, the winner of South Africa’s first ever MasterChef will be awarded a brand new Hyundai Elantra 1.6 GL, as part of their overall package. “The elegant Elantra – which is our medium luxury sedan - is the perfect car for SA’s first ever MasterChef. This is a vehicle backed by quality and is setting the local and global market alight with its design, performance and overall value – much like we expect our new MasterChef champion will do,” adds Grundel. “Hyundai South Africa chose to follow our Australian counterpart’s footsteps and become a part of the MasterChef series, based, not only on its global appeal, but certainly because the MasterChef brand is a premium TV series which appeals to a variety of consumers and is great family viewing. Hyundai’s global philosophy is New Thinking, New Possibilities – which for us means challenging conventions and pushing boundaries – and certainly this can be said of the contestants of MasterChef – so this is a sponsorship with strong brand synergies for Hyundai.” “Our thanks must be extended to M-Net and the entire MasterChef SA team for their commitment to delivering such a premium show to the South Africa market, and certainly we wish all the contestants the best of luck during their MasterChef SA journey,” concludes Grundel. For further information contact: Deon Sonnekus General Manager: Corporate Communications Hyundai Automotive South Africa +27 11 372 0800 +27 71 093 2115 [email protected] or Thembi Mtiya Orange Ink 011 465 4075 [email protected] About the Hyundai Motor Company Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group that has ranked as the world’s fifth-largest automaker since 2007 and includes more than two-dozen auto-related subsidiaries and affiliates. Hyundai Motor, which has six manufacturing bases outside of South Korea, sold approximately 4,05 million vehicles globally in 2011. Hyundai vehicles are sold in 186 countries through some 5 300 dealerships and showrooms. Further information about Hyundai Motor and its products is available at www.hyundai.com <http://www.hyundai.com> . About Hyundai Automotive South Africa Hyundai Automotive South Africa, an entity of the Hyundai Motor Company, was selected as the Global distributor of the Year in 2005 and forms part of the Associated Motor Holdings group locally. Since inception, Hyundai SA has established a network of over 100 dealerships in Southern Africa, including Namibia, Swaziland and Botswana. Hyundai has a wide range of products and have a particularly good name for maintaining high customer service standards. Hyundai is the fastest growing automotive brand in the world, and have developed a strong brand amongst the South African motoring public. Our mission is to grow our brand on a reputation built on integrity, recognizable style, reliability and superior build quality. Further information about Hyundai Automotive South Africa and its products is available at www.hyundai.co.za <http://www.hyundai.co.za> . .