GLOBAL ANNUAL REPORT 2013 2 MOVEMBER’S VISION

01 02 IF YOU CAN KEEP YOUR HEAD WHEN ALL ABOUT YOU ARE LOSING THEIRS AND BLAMING IT ON YOU IF YOU CAN TRUST YOURSELF WHEN ALL MEN DOUBT YOU, BUT MAKE ALLOWANCE FOR THEIR DOUBTING TOO IF YOU CAN WAIT AND NOT BE TIRED BY WAITING, OR, BEING LIED ABOUT, DON'T DEAL IN LIES, OR,BEING HATED, DON'T GIVE WAY TO HATING, AND YET DON'T LOOK TOO GOOD, NOR TALK TOO WISE IF YOU CAN DREAM - AND NOT MAKE DREAMS YOUR MASTER; IF YOU CAN THINK - AND NOT MAKE THOUGHTS YOUR AIM IF YOU CAN MEET WITH TRIUMPH AND DISASTER AND TREAT THOSE TWO IMPOSTERS JUST THE SAME IF YOU CAN BEAR TO HEAR THE TRUTH YOU'VE SPOKEN TWISTED BY KNAVES TO MAKE A TRAP FOR FOOLS, OR WATCH THE THINGS YOU GAVE YOUR LIFE TO BROKEN, AND STOOP AND BUILD 'EM UP WITH WORN-OUT TOOLS IF YOU CAN MAKE ONE HEAP OF ALL YOUR WINNINGS AND RISK IT ON ONE TURN OF PITCH-AND-TOSS, AND LOSE, AND START AGAIN AT YOUR BEGINNINGS AND NEVER BREATH A WORD ABOUT YOUR LOSS IF YOU CAN FORCE YOUR HEART AND NERVE AND SINEW, TO SERVE YOUR TURN LONG AFTER THEY ARE GONE, AND SO HOLD ON WHEN THERE IS NOTHING IN YOU, EXCEPT THE WILL WHICH SAYS TO THEM: “HOLD ON” IF YOU CAN TALK WITH CROWDS AND KEEP YOUR VIRTUE, OR WALK WITH KINGS - NOR LOSE THE COMMON TOUCH; IF NEITHER FOES NOR LOVING FRIENDS CAN HURT YOU; IF ALL MEN COUNT WITH YOU, BUT NONE TOO MUCH; IF YOU CAN FILL THE UNFORGIVING MINUTE WITH SIXTY SECONDS’ WORTH OF DISTANCE RUN YOURS IS THE EARTH AND EVERYTHING THAT’S IN IT, AND WHICH IS MORE... You’ll be a man my son!

03 04 Contents

07 WORD FROM THE CHAIRMAN 09 WORD FROM THE CEO 11 WORD FROM THE EXECUTIVE DIRECTOR OF PROGRAMS 13 ABOUT MOVEMBER 14 A HAIRY TALE - THE HISTORY OF THE EARLY YEARS 16 MOVEMBER MILESTONES 17 MOVEMBER VALUES 18 FUNDING FOCUS AND PROGRAMS 26 AWARENESS AND EDUCATION 48 ENGAGING THE MOVEMBER COMMUNITY 52 AROUND THE WORLD: COUNTRY PROFILE UPDATES AUSTRALIA/57 UK/63 USA/67 CANADA/71 NEW ZEALAND/75 IRELAND/79 SOUTH AFRICA/83 EUROPE/86 SINGAPORE/103 HONG KONG/104 109 GOVERNANCE 112 FINANCIAL OVERVIEW 114 SUMMARY FINANCIAL STATEMENTS MOVEMBER GROUP 118 DIRECTORS’ DECLARATION 119 AUDIT REPORT MOVEMBER GROUP 120 SUMMARY FINANCIAL STATEMENTS MOVEMBER FOUNDATION (USA) 122 AUDIT REPORT MOVEMBER FOUNDATION (USA)

This is Movember’s Global Annual Report which includes a section on each country where an official campaign is run and programs are funded.

05 06 A WORD FROM THE CHAIRMAN

The 2012 campaign marked the 10th year since 30 young We will ensure that this is achieved through excellent men grew moustaches during the month of Movember. planning, ongoing focus on new and better ways of achieving It would be remiss of me to allow this milestone to pass our goals, and of course, fun! Additionally, we confi rmed without acknowledging the remarkable efforts of Movember’s Movember’s commitment to invest in catalytic programs four co-founders, Travis Garone, Luke Slattery, Adam Garone in the areas of prostate and testicular cancer, and mental and Justin Coghlan. They witnessed the fun had by those health. Movember will also continue promoting collaboration fi rst 30 Mo growers and saw the potential of an annual as an underpinning principle of our investments. We believe moustache-growing event. Tapping into a powerful mix that collaboration across the global research community and of fun with a serious cause, they established what has now between our health partners, will deliver faster and better become a global movement. results than would otherwise be the case. For the fi rst three years, Movember’s co-founders ran I would like to thank all of the Mo Bros, Mo Sistas and the campaign alongside their full time jobs, using their own their donors who supported the 2012 campaign with great personal funds to cover costs. After only three campaigns enthusiasm. You each contributed to another milestone in Australia, they took the daring step to expand globally fi rstly in the quest to permanently change the face of men’s health. to New Zealand and then North America and the UK. In year I thank our CEO Adam Garone for his thoughtful leadership, fi ve, the campaign raised AUD $29.7 million and in the tenth hard work and his continued passion for creating a world year, 2012, more than one million Mo Bros and Mo Sistas where men live healthy lives. Adam manages the tricky job of across 21 countries raised a total of AUD $141.5 million. leading staff spread across the globe, and yet accomplishes You can read more about the history of Movember in a sense of team that is truly united by Movember’s values. the sections titled A hairy tale—the history of the early Adam has created a fun and yet hard working environment years (page 14), and Movember Milestones (page 16). that is enjoyed by his team, and is refl ected in a remarkably Of course, as the co-founders are quick to point out, the entire low staff turnover. Movember community working together is the real reason for I thank all of Movember’s campaign staff for their continued Movember’s success. The Mo Bros, Mo Sistas, their donors, commitment and hard work, and for bringing an excitement the Movember staff, our health partners and our corporate to each campaign as though it were the fi rst ever. Thank partners all play a vital role in pushing forward our vision to have you to the central services staff who work hard at providing an everlasting impact on the face of men’s health. And they a highly professional level of service to an organisation do so with extraordinary passion, commitment and creativity, spread across many time zones. A big thanks also to all of and of course with plenty of fun along the way. our corporate partners who worked closely with Movember As well as celebrating Movember’s 10th anniversary, to achieve the tremendous 2012 outcome. 2012 saw another year of growth and exciting innovation. I commend and thank our Executive Director of Programs, We launched offi cial campaigns in seven new countries Paul Villanti, and his team for the dedication and excellence (France, Germany, Switzerland, Sweden, Austria, Hong Kong with which they go about ensuring that Movember funds and Singapore) and exceeded our targets in each of them. are invested in outstanding programs. While not as visible as We will never know just how many men’s lives have been the campaign, the work done by the programs team equally impacted by Movember, but without a doubt, more than matches it in levels of quality and innovation. Over the past one million men having hairy health conversations as they twelve months the team have put in enormous hours to push grow and show their Mo’s, is a powerful push for change. ahead with an approach and agenda that in many ways Central to our campaign is our technology platform. is unique and leading edge. I have absolute confi dence that It powerfully connects the Movember community around the these program investments will see tremendous outcomes world, providing the opportunity for real impact and change. as they progress over the coming years. We have invested heavily in our own systems in the past The directors of the Movember Board donate signifi cant couple of years as part of our strategy to ensure secure time and contribute their diverse skills to Movember with and robust systems that process incredibly high transaction a great depth of commitment. I thank each of my fellow volumes during the campaign. As an example, our donations directors for their contribution to guiding Movember steadily peaked at 387 per minute on the busiest day of the through another year of growth while at the same time campaign. Despite this signifi cant investment, our global looking forward and planning for Movember’s future. admin and fund raising costs remain well below global The Movember team is collectively proud of what has best practice. We achieve this through a consistent focus been achieved to date, but remains grounded, realistic and on cost minimisation and effi ciencies achieved through humble; we see that there is still a great deal to be achieved global centralisation of IT, HR, Finance and Legal services. and will continue to work towards our vision with the passion Movember will continue to focus on costs but at the same and fun that are the hallmarks of Movember. We are time ensure that we invest wisely to deliver an exceptional honoured to be part of this global movement and know that campaign each year, and to maintain a fi nancially healthy as Movember grows, so too do the opportunities to change organisation that is well placed to achieve Movember’s vision. the face of men’s health. Earlier this year during our annual strategic planning weekend, we reviewed Movember’s future direction and resolved to continue setting goals for increased growth in the annual campaign.

ELAINE FARRELLY, CHAIRMAN EMAIL [email protected]

07 08 A WORD FROM THE CHIEF EXECUTIVE OFFICER

To all the incredible Mo Bros, 01. MOVE Mo Sistas and friends of Movember, As a society we have stopped moving, sitting is the new In 2006, for my first annual report letter, I wrote, “Just smoking! The more you sit, the poorer your health and the three years ago (in 2003), 30 of our mates kicked off the first earlier you may die, no matter how fit you are. To address Movember campaign. It’s hard to believe from those humble this we are introducing MOVE, where Movember and our beginnings, that in 2006, 56,129 Mo Bros and Mo Sistas community will organise and host events during Movember in Australia and New Zealand raised AUD $9.3 million.” that inspire you to move whether it be a walk, run, spin, I recall being totally amazed by that result. Now to be writing yoga, surf or skate. that the Movember 2012 campaign had 1,127,152 registered 02. THE MOVEMBER COLLECTION Mo Bros and Mo Sistas who raised a record breaking Our own merchandise range, designed and produced AUD $141.5 million is mind blowing. by Movember, for sale at Movember.com. With all With these incredible donations raised through the proceeds benefitting Movember, this will produce a new Movember campaign, we are funding world-class men’s revenue source. health programs spanning: 03. MOVEMBER RATED BARBERS —awareness and education Over the last ten years Movember has built an amazing —staying mentally healthy network of barbershops from around the world that share —living with and beyond cancer our passion for fine grooming and men’s health. Recently —living with and beyond mental illness we realized there was an opportunity to formalise this by —research establishing a curated membership of the very best barbers. Like everything we do at Movember we are approaching I’m proud to announce that this year we will be launching our program investment strategy in a different way. Movember Rated Barbers, a new network of barbers We insist on collaboration, not just at a national level but also for the modern gentleman. Once established this will provide at a global level. We are connecting the best minds, bringing Movember with a new channel to communicate our men’s them together on specific challenges, funding them to work health message to men. together and providing them with tools to collaborate. As we continue to grow we will always hold our vision of an Whilst the quantum of funds is truly impressive, what is everlasting impact on men’s health as a central premise and equally important, are the conversations and awareness remain grounded by our values and our humble beginnings. about men’s health created by the power of the moustache. Now to some thank you’s… These conversations happen at work, at home, on Facebook, Instagram, through e-mail, and via a myriad of other social Behind every great moustache is a great Mo Sista, networks. These conversations are prompted by the growth supporting and loving their Mo Bro. I wanted to acknowledge of a new moustache, by an article in the media, by an athlete, the significant contribution the Mo Sistas play in the musician, celebrity, politician, teacher, or doctor growing Movember campaign and more generally in men’s health— alongside their fellow Mo Bros. These conversations start thank you for your continued support, and that wink and nod in a light-hearted way about moustaches but quickly turn into of appreciation no matter how good or bad our Mo’s look. serious conversations about men’s health, prostate cancer, To the wonderfully gifted team at Movember—thank you! testicular cancer and mental health—these are conversations Even though we are spread across the world we are one men don’t normally have. family with a deeper sense of purpose. We all know that Through independent research we have found that our role is to serve and inspire the Movember community, these conversations are having a real impact. As a result we are the ‘roadies’ working in the background diligently of participating in Movember—1 in 5 Mo Bros went to the managing every aspect of the campaign so the rock star doctor, 1 in 4 Mo Bros recommended someone they know go Mo Bros and Mo Sistas can take the stage each Movember. to the doctor, while 91% thought about improving their health. Testament to the team’s efficiency is our global fundraising These statistics demonstrate that Movember is translating and administration cost ratio at 11%, which is well below the awareness into behavioural changes that see men living the international best practice range of 15% to 20%. healthier lives and taking action when they are sick. I am honoured to lead such a talented team and incredibly proud of what they are able to achieve each year. In 2012 we ambitiously, yet successfully, launched Movember in seven countries. In 2013 no new countries will be added, To the Movember Board members who guide our strategic the focus will be to grow the campaign with greater impact direction and generously volunteer their time, energy and in the existing 21 countries. While not expanding into new expertise—thank you! markets, I’m excited to announce that we will be launching And finally to the 1.1 million Mo Bros and Mo Sistas three new initiatives in 2013: of Movember 2012 who changed the face of men’s health, words can’t adequately describe your individual and collective passion, loyalty and generosity—thanks so much for your support. See you all in Movember 2013.

ADAM GARONE, CEO AND CO-FOUNDER EMAIL [email protected] TWITTER @ADAMGARONE

09 10 A WORD FROM THE EXECUTIVE DIRECTOR, PROGRAMS

As a global men’s health charity, Movember has In 2013, Movember decided to expand its Global Action the privilege and the ambition to contribute to improving Plan to support a global testicular cancer project, details the lives of men in each of the countries that we serve. of which are currently being finalised. Fortunately great We are a strategic investor in research and health programs progress has been made in reducing the number of men that have the potential to catalyse improved health outcomes that die from testicular cancer. But there remain important for all the men we serve around the globe. challenges to address, and the clinical and research We want to see significant improvement in the men’s health community across the globe has struggled to raise funds issues we have prioritised—prostate cancer, mental health to support research that can lead to even fewer deaths and testicular cancer. from testicular cancer, as well as address unresolved issues associated with optimal treatment for men diagnosed with We see success as “moving the dial” on progress towards: the disease. We look forward to seeing the global testicular 01 cancer community come together to tackle the remaining Reduced mortality from prostate, critical challenges. testicular cancer and men’s suicide Movember has been an active investor in mental health 02 programs in Australia and New Zealand for many years, Men living with prostate or testicular cancer addressing our priority areas of promotion and prevention, being physically and mentally well early intervention and destigmatisation. Our partnerships with beyondblue in Australia, and the Mental Health Foundation 03 in New Zealand have supported a large number of programs Men understanding how to be mentally healthy, and addressing these priorities. These programs cover mental taking action when they experience mental health issues health research, supportive care interventions, education, 04 awareness and destigmatisation. 2012 marked the year Men not being treated differently when that Canada raised funds for the first time for mental health. they experience a mental illness. We established the Canadian Men’s Health Network as Since 2004 we have invested in over 560 programs across an expert panel to oversee program priorities and funding. 21 countries aimed at tackling these critical challenges. Consistent with our strategic objectives, we have launched a Request for Proposals inviting collaborative teams to bring No single organisation—be it a government, charity or health forward interventions and approaches that will contribute organisation—can achieve success on its own. To achieve to moving the dial in mental health, and we look forward these results, Movember strongly believes that collaborative to funding the first Canadian programs in November 2013. partnerships and collective impact are fundamental ingredients to progress and success. The large and growing In pursuing its ambitious goals, Movember relies number of men’s health partners, who are responsible for very heavily on the generosity and goodwill of the large the design and delivery of most of our program investments, number of clinical and scientific experts, who serve is testimony to Movember’s commitment to collaboration. on our governance committees that oversee our program investments. We thank them all for their generosity In each of the 21 countries that Movember now serves, in providing expertise to ensure we achieve world class prostate cancer is the first health cause we address. outcomes with our program investments. In particular, Consistent with the results that we seek to achieve, we would like to acknowledge Professor Colleen Nelson, Movember is one of the world’s largest non government Chair of our Global Scientific Committee, and Professors funders of prostate cancer research, spanning support Rob Bristow, Peter Choyke and Padraig Warde who all for developing the next generation of talented researchers, serve as chairs of our Global Action Plan Research Advisory through to teams undertaking high impact translational Committees. Professor Larry Goldenberg, as Chair of our research. Movember’s Global Action Plan—an initiative that Canadian Men’s Health Network, has been extraordinarily has brought together leading prostate cancer researchers generous in overseeing and guiding our men’s health and across the globe to accelerate research outcomes— mental health plans in Canada. is another example of Movember’s determination to be a change agent driving results faster. We continue to be driven every day to serve the needs of men affected by prostate cancer, testicular cancer and Where Movember has the privilege of raising significant funds mental illness. We owe the greatest debt to these men in a country, we look to extend our support to address more and their families that work with us every day—both formally immediate quality of life challenges faced by men diagnosed and informally. with prostate cancer, as well as their partners, carers and families. Initiatives across a number of Movember countries The privilege to have the opportunity to improve the lives such as ASAP (A Survivorship Action Partnership), prostate of men and their families has of course only been made cancer nurses, and prostate cancer clinical registries are possible through the efforts of our Mo Bros and Mo Sistas examples of programs directed at significantly improving around the globe, and we are humbled by their extraordinary the experience of men living with prostate cancer. passion and support.

PAUL VILLANTI EXECUTIVE DIRECTOR, PROGRAMS [email protected]

11 12 ABOUT MOVEMBER

MOVEMBER IS AN INDEPENDENT GLOBAL CHARITY WITH A VISION OF HAVING AN EVERLASTING IMPACT ON THE FACE OF MEN’S HEALTH. DURING NOVEMBER EACH YEAR, MOVEMBER IS RESPONSIBLE FOR THE SPROUTING OF MILLIONS OF MOUSTACHES AROUND THE WORLD. WITH THEIR MO’S MEN RAISE VITAL FUNDS AND AWARENESS FOR PROSTATE AND TESTICULAR CANCER AND MENTAL HEALTH.

In October, Mo Bros sign up at Movember.com, and on At the end of the month, Mo Bros and Mo Sistas celebrate the 1st of Movember with a clean-shaven face they start their their Movember journey by throwing their own Movember Mo growing journey. Then for the entire month, these selfl ess parties or attending one of the offi cial Gala Partés held and generous men known as Mo Bros, effectively become around the world. walking, talking billboards for 30 days. Through their growing Movember supports world class men’s health programs efforts they raise awareness of the often ignored issues of that combat prostate and testicular cancer and mental health men’s health, by prompting conversations wherever they go. challenges. These programs are focused on awareness and As well as raising awareness, Mo Bro’s also raise funds education, living with and beyond cancer, staying mentally for men’s health. Men donate their face and much like taking healthy, living with and beyond mental illness and research part in a run or a walk for charity, ask their family and friends to achieve our vision of an everlasting impact on the face to sponsor their efforts. of men’s health. Movember is not just for men. The women of Movember Since its humble beginnings in 2003 in Melbourne, Australia, are known as Mo Sistas. They play a vital role in the success Movember has grown to become a truly global movement of Movember by supporting and encouraging the men in their inspiring more than 3.05 million Mo Bros and Mo Sistas life to get involved. Mo Sistas also sign up at Movember.com, to participate across 21 countries worldwide. and participate by raising funds and awareness themselves. In addition, Movember is aware of Mo Bros and Mo Sistas Essentially, Mo Sistas do everything that Mo Bros do, supporting the campaign across the globe, from Moscow without a Mo. to Rio de Janeiro, and everywhere in between. In 2012, over 1.1 million Mo Bros and Mo Sistas around the world joined the movement, raising AUD $141.5 million.

GLOBAL FUNDS RAISED AUD $141.5 MILLION GLOBAL REGISTRANTS 1.1 MILLION MO BROS & MO SISTAS

150m 1,200,000 1,100,00 125m 1,000,000 900,000 800,000 100m 700,000 600,000 75m 500,000 400,000 50m 300,000 200,000 25m 100,000 5m 50,000 0m 0 54,000 1.2m 9.3m 21.5m 29.7m 44.3m 72m 124m 141.5m 0 30 450 9,315 56,129 134,171 173,435 255,722 447,808 854,288 1,127,152 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

13 A HAIRY TALE THE HISTORY OF THE EARLY YEARS

In 2003, two mates Travis Garone and The following year in 2006, the four ORIGINAL 30 Luke Slattery from Melbourne, Australia co-founders established an official were having a quiet beer at the Gypsy Bar Australian charity, the Movember Josh Arsmistead on Brunswick St, Fitzroy when their Foundation. By now, the campaign John Bath conversation turned to recurring fashion was too big to manage on nights and Matthew Campbell trends. They questioned where the Mo weekends, so Adam and Luke began JC had gone and joked about bringing it back. working for Movember full time. Together Alex Denman they employed Movember’s first full time The two friends decided to talk Anthony Devine employee, and the campaign was run their mates into growing a Mo. Inspired Jason Evans from Prahran in Melbourne, and Luke’s by a friend’s mother who was fundraising Travis Garone apartment in Queensland. Luke developed for breast cancer, they decided to make Adam Garone Movember’s official tagline Changing the campaign about men’s health and Stuart Geddes the face of men’s health. prostate cancer. They designed rules Andrew Gibbins and guidelines for Movember (which are Further research into men’s health Bill Gibbins still in place today) and agreed to charge in Australia revealed that depression James Gibbins ten dollars to grow a Mo. Trav designed was a significant issue, and beyondblue: Matthew Gibbins the first Movember logo, and they the national depression and anxiety Oscar Gibbins sent around an email titled Are you man initiative was brought on as Movember’s Josh Gurrie enough to be my man? They found second men’s health partner. Mark Kayler-Thomson 30 guys willing to take up the challenge. That year, the campaign was launched Craig Leonarde Those first 30 Mo Bros grew their in New Zealand in partnership with Derek Lick moustaches with such enthusiasm that The Prostate Cancer Foundation of NZ. Adam Majcher in 2004 a decision was made to formalise Small unofficial campaigns were also Travis Neilsen the concept and get all participants run in the UK and Spain. A total of 56,129 Joc O’Connell growing for a cause. Adam Garone stepped Mo Bros and Mo Sistas in Australia and Anthony Power up to help take Movember to the next New Zealand raised AUD $9.3 million. N Rodriguez level, registered a company and created Luke Slattery (Lucky) In 2007, encouraged by the growing Jim Slattery a website. Justin Coghlan (JC) came on enthusiasm and efforts of Mo Bros board to run the campaign in Queensland. Simon Williams and Mo Sistas around the world, The Captain The guys researched men’s health the four co-founders decided to grow The Unknown Guy 1 issues and agreed to formally support the campaign internationally. Adam moved The Unknown Guy 2 prostate cancer as their cause. They also to Los Angeles to launch the US and explored prostate cancer groups and Canadian campaigns in partnership with Adam approached the Prostate Cancer The Prostate Cancer Foundation and Foundation of Australia (PCFA). The PCFA Prostate Cancer Canada. JC launched agreed to accept funds from the 2004 the UK campaign with Prostate Cancer UK campaign but was not an official men’s (formerly The Prostate Cancer Charity), health partner. 450 Mo Bros raised and Luke ran the Australian and New AUD $54,000, with Spain and the UK Zealand campaigns. A small campaign becoming home to the first international was also run in Spain in partnership Mo Bros. The entire proceeds were with FEFOC. The Movember Board donated to the PCFA—all costs were was formalised and extended beyond covered by the four co-founders up the four co-founders. through the 2005 campaign. That first Trav and the team at Urchin continued Movember cheque to the PCFA was to look after the campaign creative and the largest single donation they received. the concept that year was ‘Mo man is an JC joined Luke, Trav, and Adam to run island: Mindset, Journey, Destination’. the 2005 campaign, and the Urchin team The campaign saw 134,171 Mo Bros designed a new campaign creative with and Mo Sistas in Australia, New Zealand, the concept ‘Give Prostate Cancer the US, Canada, the UK and Spain raise A Kick In The Arse’. A formal agreement AUD $21.5 million and generated enormous was struck with the PCFA and they awareness of men’s health issues. became Movember’s first official men’s Since those first few years, Movember health partner. The campaign that year has continued to grow at an extraordinary saw 9,315 Mo Bros raise AUD $1.2 million pace, and today, with the support of for the PCFA. millions of Mo Bros, Mo Sistas and their donors, Movember is fulfilling its vision: To have an everlasting impact on the face of men’s health.

14 15 2003 2008 THE MOVEMBER IDEA IS BORN IN MELBOURNE, MOVEMBER IRELAND IS OFFICIALLY LAUNCHED IN AUSTRALIA BY TWO MATES DISCUSSING PARTNERSHIP WITH THE IRISH CANCER SOCIETY FASHION AND RECURRING TRENDS, THEY THE CANCER SOCIETY OF NZ AND MENTAL HEALTH QUESTION WHERE THE MO HAD GONE AND JOKE FOUNDATION OF NZ BECOME NEW ZEALAND’S ABOUT BRINGING IT BACK. TOGETHER, THEY MEN’S HEALTH PARTNERS DECIDE TO TALK THEIR MATES INTO GROWING A MO WITH THEM. THEY CHOOSE THE MONTH PARTICIPATING COUNTRIES: AUSTRALIA, CANADA, OF NOVEMBER RENAMING IT MOVEMBER. IRELAND, NEW ZEALAND, SPAIN, UK AND US MOVEMBER RULES AND GUIDELINES ARE DEFINED; 173,435 MO BROS AND MO SISTAS ALL OF WHICH REMAIN IN PLACE TODAY FUNDS RAISED: AUD $29.7 MILLION PARTICIPATING COUNTRIES: AUSTRALIA 2009 30 MO BROS AND MO SISTAS MOVEMBER US OBTAINS OFFICIAL CHARITY FUNDS RAISED: NONE STATUS AND A SECOND MEN’S HEALTH PARTNER 2004 IS ADDED – LIVESTRONG PARTICIPATING COUNTRIES: AUSTRALIA, CANADA, THE MOVEMBER GROUP IS OFFICIALLY ESTABLISHED IRELAND, NEW ZEALAND, SPAIN, UK AND US THE FIRST MOVEMBER WEBSITE IS BUILT 255,722 MO BROS AND MO SISTAS FUNDS RAISED GO TO PROSTATE CANCER FUNDS RAISED: AUD $44.3 MILLION FOUNDATION OF AUSTRALIA (PCFA) PARTICIPATING COUNTRIES: AUSTRALIA 2010 450 MO BROS AND MO SISTAS MOVEMBER OFFICIALLY LAUNCHES CAMPAIGNS FUNDS RAISED: AUD $54,000 IN SOUTH AFRICA IN PARTNERSHIP WITH CANCER ASSOCIATION OF SOUTH AFRICA, IN FINLAND, IN 2005 NETHERLANDS AND IN THE CZECH REPUBLIC PCFA COMES ON BOARD AS MOVEMBER’S FIRST MOVEMBER LAUNCHES ITS FIRST DIRECTLY OFFICIAL MEN’S HEALTH PARTNER FUNDED PROGRAM – THE GLOBAL ACTION PLAN; PARTICIPATING COUNTRIES: AUSTRALIA CREATED WITH THE AIM OF ACCELERATING PROSTATE CANCER RESEARCH OUTCOMES 9,315 MO BROS AND MO SISTAS THROUGH GLOBAL COLLABORATION FUNDS RAISED: AUD $1.2 MILLION PARTICIPATING COUNTRIES: AUSTRALIA, 2006 CANADA, CZECH REPUBLIC, FINLAND, IRELAND, NETHERLANDS, NEW ZEALAND, SOUTH AFRICA, MOVEMBER RECEIVES OFFICIAL CHARITY SPAIN, UK AND US STATUS IN AUSTRALIA AND THE MOVEMBER FOUNDATION IS ESTABLISHED 447,808 MO BROS AND MO SISTAS BEYONDBLUE: THE NATIONAL DEPRESSION FUNDS RAISED: AUD $72 MILLION AND ANXIETY INITIATIVE BECOMES AUSTRALIA’S 2011 SECOND MEN’S HEALTH PARTNER MOVEMBER OFFICIALLY LAUNCHES CAMPAIGNS MOVEMBER OFFICIALLY LAUNCHES IN NEW IN BELGIUM, DENMARK, NORWAY, MOVEMBER ZEALAND IN PARTNERSHIP WITH PROSTATE OBTAINS OFFICIAL CHARITY STATUS IN CANADA, CANCER FOUNDATION OF NZ ENGLAND, WALES AND SCOTLAND PARTICIPATING COUNTRIES: PARTICIPATING COUNTRIES: AUSTRALIA, BELGIUM, AUSTRALIA AND NEW ZEALAND CANADA, CZECH REPUBLIC, DENMARK, FINLAND, 56,129 MO BROS AND MO SISTAS IRELAND, NETHERLANDS, NEW ZEALAND, FUNDS RAISED: AUD $9.3 MILLION NORWAY,SOUTH AFRICA, SPAIN, UK AND US 2007 854,288 MO BROS AND MO SISTAS FUNDS RAISED: AUD $124 MILLION MOVEMBER OFFICIALLY LAUNCHES IN THE US IN PARTNERSHIP WITH PROSTATE 2012 CANCER FOUNDATION, IN CANADA WITH PROSTATE IN ITS TENTH YEAR MOVEMBER’S GLOBAL CANCER CANADA, IN THE UK WITH PROSTATE FOOTPRINT CONTINUES TO GROW. CANCER UK (FORMERLY THE PROSTATE CANCER CHARITY) AND IN SPAIN WITH FEFOC CAMPAIGNS ARE OFFICIALLY LAUNCHED IN AUSTRIA, FRANCE, GERMANY, HONG KONG, THE MOVEMBER BOARD IS FORMALLY ESTABLISHED SINGAPORE, SWEDEN AND SWITZERLAND. PARTICIPATING COUNTRIES: AUSTRALIA, MOVEMBER IS RANKED IN THE TOP 100 BEST CANADA, NEW ZEALAND, SPAIN, UK AND US NGOS (CHARITY) IN THE WORLD BY THE GLOBAL 134,171 MO BROS AND MO SISTAS JOURNAL BASED ON THREE KEY MAIN CRITERIA: FUNDS RAISED: AUD $21.5 MILLION IMPACT, INNOVATION AND SUSTAINABILITY. 1,127,152 MO BROS AND MO SISTAS FUNDS RAISED: AUD $141.5 MILLION

16 FUN WE WILL WORK TO MAKE EVERY PART OF THE CAMPAIGN FUN AND SIMPLE ACCOUNTABLE WE ARE ACCOUNTABLE AND TRANSPARENT. WE STRIVE TO EXCEED BEST PRACTICE COST TO FUNDRAISING RATIOS CARING WE ARE PASSIONATE, DEDICATED, CARING PEOPLE THAT ARE HERE TO SERVE THE MOVEMBER COMMUNITY COLLABORATIVE WE ARE ONE TEAM WORKING TOGETHER AND SHARING KNOWLEDGE TO ACCELERATE THE REALISATION OF OUR SHARED GOALS. THIS IS FUNDAMENTAL TO HOW WE OPERATE AT MOVEMBER, WITH OUR PARTNERS, RELEVANT RESEARCHERS AND PRACTITIONERS HUMBLE WE HAVE A HUMBLE ATTITUDE AND APPROACH TO EVERYTHING WE DO REMARKABLE EXPERIENCE AT EVERY TOUCH POINT—PHONE, EMAIL, ONLINE, IN PERSON, AT OUR EVENTS, WE CREATE A REMARKABLE EXPERIENCE CHANGE AGENT WE STAND FOR CONSTRUCTIVE CHANGE. WE CHALLENGE THE NORM IN ALL OUR ACTIVITIES AND AS A RESULT WE DRIVE SIGNIFICANT OUTCOMES FROM THE CONVERSATIONS WE CREATE AND FUNDS WE RAISE INNOVATIVE BORN FROM AN ENTREPRENEURIAL SPIRIT, WE APPLY INNOVATION ACROSS THE ORGANISATION TO IMPROVE EFFICIENCY AND THE MO BRO AND MO SISTA EXPERIENCE

17 18 FUNDING FOCUS AND PROGRAMS

In March 2013 the Movember Board HOW MOVEMBER SEEKS TO reviewed and updated Movember’s ACHIEVE ITS STRATEGIC PRIORITIES strategic goals for the results that we seek to achieve from the funds that we raise. To contribute to change at a population These priorities are: level, Movember believes that collaborative partnerships are fundamental to our 01 success. LIVING WITH AND Movember collaborates with partners BEYOND CANCER that have the expertise and experience Men living with prostate or testicular needed to manage most of the cancer have the care needed to be 560 programs that we have invested physically and mentally well in across the globe since 2004. 02 These partnerships are critical INVESTING IN MEN’S to Movember achieving the results HEALTH RESEARCH we seek, and we continue to expand We will fund innovative research our partnerships every year. that builds powerful, collaborative Our Men’s Health Partners include: teams that accelerate: Prostate Cancer Foundation of Australia — Improved clinical tests and treatments Prostate Cancer Canada for prostate and testicular cancer Prostate Cancer UK — Improved physical and mental health outcomes for men Prostate Cancer Foundation (USA) 03 LIVESTRONG Foundation STAYING MENTALLY HEALTHY. Irish Cancer Society LIVING WITH AND Institute of Cancer Research (UK) BEYOND MENTAL ILLNESS Norwegian Cancer Society Men are mentally healthy and take action to remain well Mental Health Foundation (New Zealand) When men experience mental Cancer Society of New Zealand illness they take action early CANSA (The Cancer Association Men are not treated differently of South Africa) when they experience a mental illness Cancer Society of Finland Singapore Cancer Society Hong Kong Cancer Fund Bundesverband Prostatakrebs Selbsthilfe (BPS) ICHOM (International Consortium of Health Care Measurement) beyondblue (Australia) MUŽI PROTI RAKOVIN (Czech Republic)

While most of the programs that Movember invests in are delivered through men’s health partners, Movember directly manages a small number of key initiatives where we believe that outcomes that benefit men can be better achieved through global collaboration or coordination. Initiatives such as our Global Action Plan (GAP) and A Survivorship Action Partnership (ASAP), which are explained on the following pages, reflect Movember’s determination to be a global change agent where we see an opportunity to do so. Details of all of the programs that we fund globally can be found at movember.com

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01 PROSTATE CANCER NURSES STRATEGIC PRIORITY OR NAVIGATORS — LIVING WITH AND BEYOND AUSTRALIA, UNITED KINGDOM, PROSTATE CANCER AND UNITED STATES AND SOUTH AFRICA TESTICULAR CANCER Programs Movember supports a number of prostate Movember has developed a set cancer nurse or navigator programs where of “results statements” that we seek to we seek to demonstrate and catalyse achieve from our investment in living with the introduction of prostate cancer nurses, cancer programs. They are structured or navigators to improve care of men at a “desired state” level—with Movember A SURVIVORSHIP ACTION and their families. Typically, Movember funded programs looking to “move the PARTNERSHIP (ASAP) — supports these initiatives for three to five dial” on those indicators. years, with a view to building the evidence, AUSTRALIA, CANADA, UNITED including the health economic analysis, to Key indicators impact the man KINGDOM AND UNITED STATES support the sustainability of this workforce with prostate cancer and his partner, ASAP is a trans-national collaborative as part of the model of care in a country. carer and family, and include: partnership bringing together key In Australia, Movember funded 01 disciplines and skills across a nation Full recovery from urinary dysfunction. to develop innovative evidence based the placement of 13 Prostate Cancer interventions and care models that will Specialist Nurses across regional, rural 02 and metropolitan hospitals in Australia. Full recovery from bowel dysfunction. improve the physical and mental well- being of men living with prostate cancer. The service is free for patients and carers, 03 Most men are now living beyond their and implemented by our partner the Effectively managing pain, fatigue, diagnosis and many will decease Prostate Cancer Foundation of Australia. nausea and other symptoms. from other unrelated illnesses resulting The nurses are employed directly by in prostate cancer becoming more their host hospital as part of the program. 04 Nurses provide quality, tailored care to Satisfaction with the level of sexual function. readily recognised as a chronic disease. However, health care systems are not patients and carers to better meet their 05 yet geared to support men living with information and support needs. Movember Reducing distress, anxiety and depression. and beyond prostate cancer. Men with was delighted that the Australian Federal prostate cancer, and their partners, Government recently announced that Key indicators for men living with testicular it would invest over $7 million to expand cancer are currently under development. carers and family, are now living with a complex chronic disease, with ongoing the program across Australia. Movember invests in many programs adverse effects of the cancer and In the United Kingdom, Movember across the countries we serve. Some of treatment, and often with other significant has invested in establishing a network the key initiatives that we currently support co-morbidities. The ASAP initiative of organisations to develop better ways are explained on the following pages. supports them on this journey. of supporting men with prostate cancer. Through an open Expression of Interest Through our partner Prostate Cancer UK, process Movember’s ASAP, has brought we are funding health and social care together secondary care, primary care, professionals such as nurses to work allied health, mental health and chronic within the NHS, in hospitals and with disease experts, to collaborate in other health service providers. They will developing scalable, sustainable new work to improve the way in which services models of care and interventions that for men with prostate cancer are designed can significantly improve health outcomes. and delivered so that men’s experience ASAP collaborative networks have now of treatment and care can get better. been established in Australia, Canada We will work closely with the professionals and the United Kingdom. Design of ASAP to make sure that they are able to change interventions is well underway, and will practice locally, while we will also make begin to be implemented late in 2013. sure that the learning has an impact on The ASAP USA collaborative network health policy around the UK. By the end is expected to be established in early 2014. of the project, we intend to have 35 health and social care professionals funded by A number of global teams have been Movember in place. formed with key leaders to deliver global solutions like interventions, and knowledge sharing.

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In the United States, Movember NIGHT NURSING ASSISTANCE — has supported through our partner IRELAND LIVESTRONG a men’s navigation model to provide comprehensive, personalised Night nursing staff help families to continue access to care through the following to care for men with prostate cancer, strategies: in a place of their choosing, in the last days of their life. Through our partner the 01 Irish Cancer Society, Home Care Teams Provide free online, in-person and phone (specialist palliative care nurses in the navigation services to assess needs, community) request Night Nursing Service identify appropriate resources, access for a patient by contacting the Society. a LIVESTRONG Care Plan and follow-up with men to ensure needs are met. The nurse travels to the patient’s home to provide nursing care (all aspects 02 of physical and psychosocial care) for Match men with a peer who has fought the seriously ill prostate cancer patient, and survived the same type of cancer. usually from 11pm—7am. To date 265 men 03 with prostate cancer and their families Allow men to anonymously access have received 1100 nights of care. answers to questions about treatment options, side-effects, and medical information. 04 Connect men to counselling, financial assistance, clinical trials, fertility preservation services, family support and other services as needed. In South Africa, our partner CANSA will train volunteer navigators to assist men with prostate cancer to navigate health and other services based on their individual needs. The program will coordinate a network of navigators that are informed and accountable for assisting men to access health and other services. 100 volunteer navigators are recruited and will undergo 2 days of initial training. Navigators are assigned to a particular hospital, oncology clinic, geographical area and will support at least 5 patients at any given time. Services of navigators include: 01 Assistance to access services at the hospital 02 Facilitate access to social services including CANSA Services, Buddy support and Caregiver support. Movember’s initial investment in this service is ZAR 1,107,000

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02 GAP2 STRATEGIC PRIORITY THE ADVANCED PROSTATE MEN’S HEALTH RESEARCH CANCER IMAGING PROJECT Movember is one of the world’s leading Global The overall goal of the GAP2 project non government funders of prostate Action Plan is to assist in developing better imaging cancer research. We also support tests for: innovative testicular cancer research 01 initiatives that address critical issues Detecting the spread of prostate cancer; or associated with mortality and morbidity. 02 GLOBAL ACTION PLAN (GAP) Determining the best treatment options Movember invests in global research for men with advanced prostate cancer. programs through our Global Action Plan, as well as investing heavily in national Globally integrated projects as part of this prostate cancer programs once we have initiative are currently under development established a critical level of fundraising and will be finalised in 2013. within a country. The project aims to push the boundaries Movember’s Global Action Plan, of current imaging technology by investing is a trans-national research collaboration in novel imaging techniques (such as PET established by Movember to address tracers) bringing them closer to regulatory critical challenges in prostate cancer. approval so that they can eventually By bringing together the best clinicians become part of the routine clinical care and researchers from around the world, for men with prostate cancer. This is the GAP facilitates a new and unprecedented ultimate, long-term goal of GAP2. level of global research collaboration, In the medium term, success of the project not previously seen within the prostate will be marked by the availability of PET cancer community. tracers or techniques developed by the Movember directly manages and GAP2 research teams to patients in clinical implements this program. trials. We are expecting that this outcome would be delivered 3 – 5 years after Five GAP projects have now been the commencement of GAP2 funding. launched or initiated, including three new GAP projects in 2013. GAP3 GAP1 PROSTATE CANCER THE GLOBAL PROSTATE CANCER ACTIVE SURVEILLANCE BIOMARKER INITIATIVE The third GAP project to be funded will address one of the critical issues facing The overall goal of GAP1 is to develop men diagnosed with prostate cancer new tests that better predict aggressive today—whether to treat low risk prostate prostate cancer, characterise metastatic cancer or monitor it via active surveillance. disease and treatment resistance that The GAP3 project aims to: ultimately enhance patient treatment decisions. 01 Create a global consensus on selection The key results that we seek to achieve and monitoring of men with low risk from this project is acceleration of the prostate cancer. development of promising new blood, urine and tissue based tests (biomarkers) 02 that can more accurately predict low risk Manage a worldwide platform with versus aggressive prostate cancer and information and guidelines on active optimise a patient’s treatment decisions. surveillance as an acknowledged treatment option for prostate cancer. 03 Reduce the number of men switching towards active therapy. This project has recently been initiated and funding is anticipated to be awarded in 2013.

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GAP4 NATIONAL PROSTATE 04 PROSTATE CANCER EXERCISE CANCER RESEARCH Clinical trials Support for results from clinical trials AND METABOLIC HEALTH The scale and scope of Movember’s is required to achieve new therapies GAP4 aims to better understand investment in national prostate cancer or practices. Clinical trials are typically the mechanisms of action and metabolic research programs is influenced by large investments, so Movember invests implications of physical activity on quality the level of funds raised by Movember in a small group of trials where we raise of life and survival of men with advanced in a country. In most cases, when the significant funds in a country. We have prostate cancer. Movember campaign is first introduced invested in clinical trials through our in a country, we apply the funds to local The five key objectives of the GAP4 partners in the United States, Australia, prostate cancer researchers participating project are to: Ireland, Canada, the United Kingdom. in our Global Action Plan projects. As the 01 level of funds grow, we then add to our 05 Establish an optimal exercise intervention GAP programs by seeking to support Prostate Cancer clinical registries for men with metastatic disease—with national research programs aligned to our Prostate cancer clinical registries provide a focus on resistance (anabolic) exercise strategic goals. The nature of our research a significant opportunity to improve and aerobic exercise. programs vary, taking into account existing the health outcomes of men diagnosed funding structures in each country. with prostate cancer. A clinical registry 02 provides population insights into the side Execute a multi-centre global trial to test Programs that we invest in include: effects of prostate cancer—a critical the exercise intervention on patient’s requirement to improving outcomes. outcomes. 01 Development of young A registry also provides the opportunity 03 investigators into the field to support practice improvement by Establish a comprehensive bio-collections Finding the best and brightest talent clinicians by providing them with risk protocol within the trial that can be used in the country to establish a career adjusted feedback on the lived experience to investigate the mechanisms of action in prostate cancer research. Through our of their patients over the years after and impact of physical activity on the partners, we invest in young investigators they have been treated. Clinical registries biology of disease. in Australia, Canada, New Zealand, United also provide the opportunity to research 04 Kingdom, the United States and Ireland. and understand how to improve clinical care and practice. Movember has Investigate the effects of exercise 02 interventions on endocrine, metabolic already invested in prostate cancer Team Science clinical registries in Australia and Ireland, and immunological changes and link Bringing together institutions across and \is currently assessing opportunities to these to patient outcomes. countries to address critical clinical support similar initiatives in other countries. 05 and scientific questions that need to Investigate the effects of exercise be answered—including the challenges TESTICULAR CANCER RESEARCH interventions on biomarkers of disease around distinguishing between indolent biology and progression. and aggressive cancer and preventing Movember currently supports a national the progression of the disease. Through testicular cancer research program in the Movember is currently establishing our partners, we are a large investor United Kingdom, through our partnership a Research Advisory Committee to in team science projects in the United with the Institute of Cancer Research (ICR). oversee this project, which will be initiated States, the United Kingdom, Australia, via a global expression of interest, to be The research project currently supported Ireland, Netherlands, and Norway. through this partnership is the discovery released by Movember in the second Movember directly funds a team science half of 2013. of genes which increase the risk of program in Denmark. testicular cancer, to enable identification GAP5 03 of men at high risk before cancer occurs. TESTICULAR CANCER PROJECT New concepts, approaches and ideas For details of all Movember global We need to continue to support new ideas Movember expanded its GAP Program and national research programs go and new directions to help solve the many in 2013 to address critical unanswered to movember.com questions that remain—be they related to questions in testicular cancer, the answers the biology of the disease or the physical to which will lead to reduced mortality or mental health of men living with prostate and morbidity. cancer. We currently support programs The first testicular cancer GAP project through our partners in Australia, Canada, is currently being considered by the United Kingdom, the United States, the GAP5 testicular cancer Research Germany and Finland that generate Advisory Committee that Movember creative new approaches to tackling has established to oversee this initiative. tough questions that need answers. We expect to announce the details of the project in October 2013.

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03 Key population indicators As a long standing investor in mental STRATEGIC PRIORITY of success include: health in Australia, 2013 saw Movember STAYING MENTALLY HEALTHY. 01 support the establishment of a number LIVING WITH AND BEYOND Men know what to do to remain mentally of catalytic programs. MENTAL ILLNESS well and act on that knowledge. Since 2006, Movember has invested 02 in mental health programs in Australia Men understand the signs and symptoms (through our partner beyondblue) and New of mental illness and take action early Zealand (through our partner the Mental when they experience mental illness. Programs Health Foundation). In 2012, Movember 03 raised funds for mental health programs Men’s access to mental health in Canada for the first time. services improves. Our priorities are focused on prevention, 04 early intervention and destigmatisation. The rate of men that self harm NEW ACCESS (AUSTRALIA) In 2013, the Movember Board expanded and suicide reduces. our focus from depression and anxiety New Access seeks to develop and to all mental illnesses experienced by men. 05 trial a new service model to improve As a result of this, Movember will expand Community acceptance of men access to Low Intensity CBT (Cognitive both the projects and our partnerships experiencing a mental illness increases. Behavioural Therapy) treatment for people to address these priorities. In Canada, Movember launched with mild to moderate depression and a CAD $12 million Request for Proposals, anxiety. The program will enable people seeking collaborative proposals to: to access trained coaches for individual- based therapy without having to see 01 a General Practitioner (GP) first. There will Reduce the stigma of boys and men be a particular emphasis in the delivery suffering from a mental health condition of services to men and those in rural and across all stages of life to enable them remote communities where access to to step forward to seek the help and care traditional services is lower. New Access of health care professionals. will focus on the provision of Low Intensity 02 CBT through the establishment of a new Raise awareness and knowledge of workforce comprising of individuals who: boys’ and men’s mental health concerns 01 through education in schools, colleges, Live in the local community. communities and workplaces. 02 03 Do not have experience in service Define and develop interventions which provision in mental health. lead to the prevention of mental illness or enable early recognition and treatment 03 among boys and men. Demonstrate a set of personal attributes suited to the role. Late 2013 will see Movember establish a number of new partnerships in Canada The New Access demonstration project as we begin the journey of tackling our will integrate existing primary health care mental health goals in Canada. providers in a stepped care model. STOP.THINK.RESPECT. CAMPAIGN (AUSTRALIA) Stop.Think.Respect. seeks to improve community understanding of discriminatory behaviour and the impact of discrimination on depression and anxiety among Gay, Lesbian, Bi, Trans and Intersex (GLBTI) communities. The campaign aims to reach adolescent males and the broader Australian community through the ‘Left Handed’ analogy and GLBTI communities through the six real life stories. Multiple delivery platforms were used to reach various audiences.

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The campaign consists HOW MOVEMBER MEASURES To enable us to determine whether of two components: THE SUCCESS OF OUR PROGRAM the outcomes of each of our programs 01 INVESTMENTS are contributing to the results we seek, Mainstream focus Movember requires that all of our programs, First, Movember defines its strategic be they directly funded by Movember (such “Left Handed” Campaign goals, as outlined above. Used an analogy to present the message as GAP) or through our partners, include that subtle and overt discrimination has Second, we translate these strategic goals performance measures that address: significant health impacts contributing into language that all stakeholders can 01 to depression and anxiety among gay, understand, and articulate the results that The activity undertaken. we seek to achieve. lesbian, bi, trans and intersex people. 02 02 We then identify the key population based The quality of the activity. GLBTI focus indicators—reflected at a “desired state”. Examples for our strategic goal for living 03 Real life stories Campaign The effect of the activity, linked back A series of six real life stories from same with and beyond cancer, are the number of men in a country that: to the key indicators that Movember and more than one gender attracted, has determined. intersex, trans and gender diverse people 01 about how discrimination has impacted Fully recover from urinary dysfunction. Of course, measuring the effect and impact on their mental health. The stories also of some programs is difficult, particularly present each person’s process for seeking 02 Fully recover from bowel dysfunction. research programs where impact may not support for depression or anxiety and their be apparent for 8+ years. Movember has journeys towards recovery. 03 developed a range of “effect” indicators Effectively manage pain, fatigue, for our program investments, and we will FARMERS WELLNESS nausea and other symptoms. report on the results and evaluations of our (NEW ZEALAND) 04 programs as each program is completed. The Farmers Wellness project seeks Are satisfied with the level Movember ensures that all of the programs to increase well-being skills and behaviours of sexual function. that we invest in have sufficient funding in farmers to reduce rates of fatigue, 05 to provide a reliable performance data depression and suicide. As well as Are distressed, depressed or anxious. and evaluation. promoting well-being as a key ingredient to a successful farming business, Collection of this data is in its infancy the project aims to reduce stigma about in many countries, and our investment getting help and increase cohesion in rural in prostate cancer clinical registries sector agencies efforts to improve farmer’s is aimed at addressing this gap. well-being. The project involves training, Of course we acknowledge that as education and promotion in collaboration only one of many players in the men’s with farming sector agencies of knowledge, health ecosystem, Movember cannot tools and resources that farmers can use cause population based change on our to increase their well-being. own—thus our strong focus on extensive The intention is to recruit ambassadors collaborative partnerships across the and champions who have credibility sectors we serve. with farmers to promote knowledge, skills Having identified the population based and behaviours that we know increase results and key indicators, Movember then health and well-being and can be applied invests in programs—such as research, to a farming business context. health interventions, and supportive care Implemented through our partner the Mental that contribute towards achieving the Health Foundation of New Zealand, we are results sought. in the ‘getting started’ phase with our rural partners. This involves an upfront investment in relationship building to get them involved to own and deliver the program.

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Movember started with a conversation Research shows that Movember is 02 between mates and so there’s a nice speaking to an engaged and highly Educating the Movember community synergy to the fact that, today, it’s influential group and as a result has a that prevention is everything which conversation that is central to everything significant impact on health related is achieved through a healthy diet, not Movember does; it’s just a bigger behaviours of its participants. Key global smoking, being physically active, staying conversation. research findings: at a healthy weight, and knowing their family medical history. That one conversation back in 2003 01 has grown into billions, taking place each 71% of participants talked 03 Movember around the world. As a result about men’s health. Prompting Mo Bros to know and track their key health numbers—BMI, waist line, of the 2012 campaign, an estimated 02 2.72 billion conversations, both online and 68% educated themselves blood pressure, cholesterol, blood face-to-face, were had by the Movember on health risks they face. glucose, resting heart rate. community. All too often it’s the funds 04 03 raised by a charity that are remembered Removing the stigmas around health but equally important is the awareness 84% of participants convinced others to take action. issues like prostate cancer and mental generated. It is awareness that educates illness by giving men the opportunity and prompts people to change behaviour 04 and confidence to talk about their health and take action; this is changing and 1 in 5 participants went to see a doctor more openly. saving lives today. specifically because of Movember. 05 Movember raises awareness for men’s Educating men on the health risks they health by using the growth of a moustache EMPOWERING face, the symptoms and signs in both to prompt public and private conversation. THE MO COMMUNITY themselves and others and appreciate But does this actually work? Is all the talk It’s the Mo Bros themselves that become when and how to seek help if needed. actually making a difference? These are men’s health advocates and are literally 06 questions Movember constantly asks itself walking / talking billboards for 30 days. and answers through an independent Prompting men when they are sick Movember provides the platform, by way to take action. survey of past participants. of the website, and tools for Mo Bros to Encouragingly, the survey results participate, but it is the individual Mo Bros Awareness and education alters behaviour show the answer is without doubt, yes. that bring the campaign to life by making it and mind-sets; it gradually breaks down Each member of the Movember their own and communicating Movember’s barriers, removes stigmas and brings community is making a difference through men’s health messages in a way that is about real change. Movember wants men the awareness they spread during their meaningful to them, their family and peers. to take responsibility for their health, personal Movember journey. prevent illness by leading a healthy lifestyle This authentic communication from and understand the symptoms and signs Research confirms that the Movember someone known and trusted has a high in both themselves and others so they campaign is having a positive impact on impact. This is where the effectiveness of can appreciate when and how to seek getting men engaged and thinking about Movember’s awareness program lies; the help if needed. their health and taking preventative action. moustache is the reason for Movember’s Compared to the general population, success and will always remain the central The Awareness and Education Program Movember participants spend more focus of all that Movember does. is brought to life through a number of channels: time thinking about improving their health, The goal of Movember’s Awareness and visiting a doctor for a specific reason Education program is to significantly CAMPAIGN CREATIVE or discussing their health with others. increase the understanding of the health WEBSITE risks that men face and encourage them to FREE AWARENESS AND act on that knowledge. This is achieved by: EDUCATION COLLATERAL 01 Encouraging public and private THE MEDIA conversation about the issue of men’s SOCIAL MEDIA health via the growth of a moustache. EVENTS AND ACTIVATIONS AMBASSADORS

AWAREN E S S & EDUCATION PROGRAM

CAMPAIGN SOCIAL EVENTS & CREATIVE WEBSITECOLLATERAL MEDIA MEDIA ACTIVATIONS AMBASSADORS

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CAMPAIGN CREATIVE Each year a new creative concept is built which runs through all communication channels, including the website, mobile, printed materials and media. This ensures the campaign is kept fresh and engaging for both returning Mo Bros and Mo Sistas and new recruits. TECHNOLOGY PLATFORM Movember’s technology platform includes the website at Movember.com, a version 146,126,646 of the website optimized for mobile PAGE VIEWS devices, mobile applications, and internal management interfaces. The technology platform has been developed by and is owned by Movember. It powerfully connects the Movember community around the world, providing the opportunity for real impact and change. 7,405,220 UNIQUE VISITORS

2.1% 1.4% 1.9% 43.9% 4:10 MINS AVERAGE LENGTH OF VISIT

19.2%

31.5% SOURCES OF TRAFFIC TO MOVEMBER.COM Direct 43.9% Facebook 31.5% Google 19.2% Twitter 2.1% Other search engines 1.9% Other 1.4%

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$141.5 MILLION AUSTRALIAN DOLLARS RAISED FOR MEN’S HEALTH GLOBALLY 3,906,000 INDIVIDUAL DONATIONS 1,127,152 GLOBAL MOVEMBER PARTICIPANTS

34,022,334 SITE VISITS

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35,519,452 NEWSLETTERS SENT

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FREE AWARENESS AND EDUCATION COLLATERAL Movember creates a bank of information and collateral that helps organisations, teams and individuals spread the Movember message, educating themselves and others on the health risks men face during their time. Packs include: 01 Men’s health information 02 Posters: Men’s health and general campaign creative 03 Donation boxes 04 Mo Party Packs 05 Wristbands and badges 06 Stickers

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THE MEDIA Positively engaging the media is essential to Movember in continuing its growth and spreading its word. With Movember comes a multitude of amazing stories, and it is the role of the team in each country to share these stories with the media thereby enlisting their power to amplify the message for the cause. Globally in 2012, there were over 34,000 media hits. With articles from the Wall Street Journal to The Sunday Times to The Globe and Mail to The Guardian, educating millions on the importance of men’s health. This media coverage helped to fuel an estimated 2.72 billion conversations during November 2012, both online and face-to-face.

Besides the bleedin’ obvious, better appreciation for the anxiety the All Blacks. He was there at the played for what inspired you to become a he went through, in getting so many crease when Trevor Chappell bowled did. We go Mo Mentor for Movember? doors slammed in his face. And yet the ball along the pitch. He threw his match, inc It seemed like too many boxes got he believed in the idea on a couple of bat on the ground ... I was at fine leg, match whe a tick. I’ve had a big moustache all levels. A , he loved cricket. And B, he actually. That was the last game I Series Cric MAX my life, and men’s health is very wanted it to be a marketing magnet played for Australia. I thought, “My player, in t close to me. Most weeks, someone for his television station, and the goodness, he’s upset.” the top pla near and dear is either being only way that was going to be Simon O’Donnell would’ve been bucks for 5 diagnosed with prostate cancer or achieved was if we committed to the last bloke to do it; he played 26 or have one-d anxiety attacks or depression. It’s one another and didn’t pull out. As it 27 games for St Kilda in the VFL, a well. These WALKER something you have to take very was, West Indian Alvin Kallicharan handful of Test matches and 98 dollar play seriously. And if, in a small way, I can and Jeff Thomson eventually did, one-dayers. It’s a pretty unique group, research o make a difference, by being part of but the strength of it was ... he just though. There’s probably under ten money, bu EGENDARY Australian reinvented himself time and this critical mass of humanity that’s eyeballed everyone and walked who have played both Test cricket million set L fast bowler Max Walker again; from batsman to bowler, putting its hand up, albeit for a around and asked, “Any reason you and AFL footy. IPL final o was famous for his elaborate from radio star to television moustache, then it’s pretty won’t give me 55 days of your life for you can se bowling action; it earned him the face, from architect to writer. symbolic, isn’t it? World Series Cricket?” And we all Speaking of uniqueness, is that Packer’s in nickname “Tangles”, with cricket It’s often forgotten that before said, “No, Mr Packer.” Only David something modern cricket could experts the world-over perplexed his Test and 17-ODI career, he Did you ever think one day that Hookes was a little apprehensive benefit from, more characters and What was at how such a “wrong-footed” starred in the then-VFL, clocking your mo would be behind such a about it, but once he was across personalities like there seemed to advice yo action could result in a perfect up 85 top-grade games for the good cause? the line, the rest of it is, as they say, be in your playing days? The best line and length ‒ and an Melbourne Football Club I initially grew it, and it did take a history. Great television. It was a game when we played. We seen, and impressive set of stats. He between 1967-72. while, when I was about 20-odd, were good enough to get picked to play (my dad ga retired after 34 Tests, having Today, the 64-year-old is a and it came in really handy What do you remember this game for Australia. We would’ve The Art Of taken 138 wickets, including a media tech guru, having set in the West Indies most about your Tangles’ wasn’t the prettiest style, but career-best 8/143 in the ’74-75 up a company, bhive Group, because it was so switch from Aussie it worked. below Ashes. These days, around which specialises in mobile hot over there. I do rules to cricket? Walker meets Queen this time each year, in fact, it’s web platforms, streaming media, smile a lot; the “MY It wasn’t a Lizzie in 1975. another physical characteristic ‒ QR codes and analytics ... We tendency was for MOUSTACHE conscious hihiss ststill-boomingill-booming soup- don’tdon’t kknownow wwhathat ananyy ooff my lips to crack. I decision. For ststrainerrainer ‒ whichwhich earnsearns thatthat stuff is, but BBigig thought, ‘I’ll put a IS PART OF me, it was an him cred, for his rolerole as MaxMax does. shade on it.’ It’s MY DNA.” evolution. Most a “Mo MeMentor”ntor” in the We wantedwanted to part of my DNA. I of life’s journey is annual MovMovemberember getg his ththoughtsoughts guess I’d feel that I meandering, like a ffundraisingundraising crusade onon cricket’scricket’s wasn’t complete if I switch-back railway, foforr men’smen’s healthhealth transformationtransformation ever lost it. or whatever way you awareness. inin recent yyears,ears, want to describe it. I was FFromrom a one-time so we stostolele him There was certainly a lot of facial chosen to tour the West Indies in seself-confessedlf-confessed awayaway from the hair being flashed around on the 1973. I had my architecture thesis to “fountain pen Movember mini-series Howzat a month or complete at the Royal Melbourne dinosaur”, campaigncampaign trail two back ... Institute of Technology when I came Walker has forfor a sliceslice For the ’73 tour of the West back. We didn’t get back until May emerged of Walker Indies, which occurred a few years that year. The footy season had aandnd wisdom.w before when Howzat was set, started, obviously ‒ about five almost everyone in the side had a games in, so I had to make a choice. moustache. There was a tendency I didn’t think it was possible to be Getty Images Getty to almost link the sideburns up really successful at all three, so I with the mo, but it was an unwritten retired from footy and I got through team rule that there had to be an my architecture; I had to submit a inch gap, or 25mm, from the bottom month or so early in October so I of the moustache to the bottom could take on my cricket itinerary,

of the sideburns ... and I just never got back to footy. At other images by the ripe old age of 22, I’d had 85 What did you make of the factual senior games ... I never “retired”, Howzat accuracy of ... Did you find I just never got back to it. Movember

yourself nodding your head while reminiscing about the ol’ days? Your career switch was a big one I thought the first part, in compared to today’s mere footy particular, of Howzat was fantastic. code-hoppers, hey? As players, we weren’t privy to a lot I guess a lot of that was going on of the conflicts and confrontations back then. Brian McKechnie, who behind closed doors, which were played in the underarm incident, was

Kerry Packer’s wars, but you have a a dual international. He played for far left photo courtesy

38 AWARENESS AND EDUCATION

Like father: Terry Hartley hopes to inspire son Charlie as he gets a tidy-up from Rebecca Ripp. Picture: Lee Griffith ‘Mo bros’ inspire growth industry ■ Cathy O’Leary Some men, such as Mr Hartley, beyondblue has been the benefici- elect to be a “Mo Mentor” to inspire ary of funds donated by Movember Thousands of Australian men still other men to grow a moustache for and this money has helped raise boast only a few whiskers in their the cause. awareness of men’s mental health newly sprouted moustaches, but This is the 10th Movember, a problems and encouraged men to Terry Hartley is on hand to inspire fundraising idea that started in take action if they have depression them to greater things. Australia and has grown to 21 coun- or anxiety,” she said. More than 123,000 “Mo Bros” and tries. “We know that men are less likely “Mo Sistas” have signed up to sup- Beyondblue chief executive Kate than women to take action, yet un- port the efforts of Movember, an an- Carnell said the group would use treated depression is a major risk nual campaign during which men almost $1 million of donated Mo- for suicide and alarmingly five out are asked to grow moustaches to vember funds for five research pro- of six suicide-related deaths in Aus- raise funds for the Prostate Cancer jects focusing on men’s mental tralia are men.” Foundation of Australia and the health. For more information, visit not-for-profit group beyondblue. “This is the seventh year that www.movember.com.

39 AWARENESS AND EDUCATION

SOCIAL MEDIA 2,748,930 At its core, Movember is a word TWITTER MENTIONS of mouth campaign driven by in-person DURING THE MONTH communication and reinforced through digital media. Movember is about story telling. It’s about each Mo Bro and Mo Sista embracing the cause and then choosing to share their personal participation story in a way that’s meaningful to them. Social change comes about as a result of powerful and personal story telling 102,097 and this is where social media plays TWITTER FOLLOWERS an important role in Movember fulfilling GLOBALLY its objectives. It’s these shared stories that encourage others to take on the challenge as their own and drive action on behalf of Movember. Through the sharing of photos, videos, thoughts and experiences, the Movember community is spreading the Movember message and in doing so is changing the actions and attitudes of society.

AUD $782,000 FUNDS RAISED VIA TWITTER MOVEMBER # GLOBAL TRENDING MOVEMBER 1ST 2012

40 AWARENESS AND EDUCATION

392,275 MOVEMBER FACEBOOK FANS

41 42 43 AWARENESS AND EDUCATION

EVENTS AND ACTIVATIONS Movember events are important vehicles for delivering a Movember experience to the community. By design, they are always fun events that engage, educate and excite those taking part. A Movember event can come in many guises—launch event, business lunches, Mo Run, end of month Offi ce Party or one of the offi cial Movember Gala Partés held around the world to thank Mo Bros and Mo Sistas for their Mo growing efforts. During the 2012 campaign there were 8,465 Movember events.

44 AWARENESS AND EDUCATION

45 46 47 48 ENGAGING THE MOVEMBER COMMUNITY

ENGAGING THE MOVEMBER TI-MO-RU RIDE COMMUNITY NEW ZEALAND Every year we are amazed at the lengths MO’S ON THE GROUND MoBros some of our Mo Bros and Mo Sistas go ENGAGING THE MO COMMUNITY in Action to supporting the campaign. 2012 was no Each year, local communities embrace different and no community showed more the moustache and get on board with passion and dedication than Ti-Mo-Ru! Movember. The young, the old and Led by Mo Bros, Richard Brown, Peter everyone in between, cities, suburbs Boyce and Angus Westgarth the Ti-Mo-Ru and towns across the world, are doing MO BRO LEGEND community raised over NZD $30,000 their bit for men’s health. The level and MARK MIDDLETON and a huge amount of awareness of the type of support vary from one community AUSTRALIA Movember campaign and in particular to another but the combined efforts play In 2012, one story brought together men’s mental health. The team organised a vital role in helping Movember achieve an entire community in Western Australia, multiple events throughout the month, its vision of having an everlasting impact and touched our hearts. two of which took the team throughout on the face of men’s health. Suffering through the last stages the country. Peter Boyce led the undie of mesothelioma (a rare form of asbestos 700 scooter ride that went from Timaru As a Mo Bro takes to the streets, to Nelson raising over $10,000 and Angus he effectively becomes a walking, talking cancer), Mark Middleton decided to embark on one fi nal mission—he would Westgarth took to his wicked van. By using billboard for men’s health. This is how the his twitter account he managed to find Movember message is spread each year. donate his top lip to raise awareness and funds for men’s health. a meal and bed every night of his journey It is this passionate on the ground action from Timaru to Auckland and back. that gives Movember its edge and ability A Karratha resident for 35 years, Both used their trip to spread the Mo to make a real impact. Mark was a true community man having word and they were certainly highlights supported the town’s interests for many of the campaign. Back on the home front years. Husband to Helen and loving father in Timaru, Richard Brown held the fort to three young sons, Mark knew the town and mobilised the community with balls, would get behind his Movember effort... bars on the beach and awareness events but to what extent, he was not prepared. to remind the community how relevant Setting out with the goal of raising Movember is. These humble Mo’s continue $5,000, his commitment and passion to amaze us and we can’t wait to see what were contagious. Backed by an army of they get up to in 2013! donation boxes, sausage sizzles and car wash fundraisers, his flurry of emails and text messages attracted overwhelming support from local residents, sports clubs, shop-owners and big business in the mining town. Surpassing his original target in days, thanks to a substantial donation from his employer, the Pilbara Motor Group, Mark’s efforts culminated in a grand total of $40,521. This staggering figure placed him in the Top 10 highest fundraisers globally and saw him awarded the Mo Mo James Dean Memorial Award, which is presented to the highest fundraising Mo Bro in Australia. Mark’s commitment to Movember is inspirational. Battling illness, Mark remained steadfast in his endeavour to raise awareness for men’s health and united a community in the process. Sadly, Mark lost his battle with cancer on December 14th 2012. Though he may be gone, Mark’s legacy will live on in the thoughts and hearts of many for years to come.

49 50 ENGAGING THE MOVEMBER COMMUNITY

MUSIC MO-BRO INSPIRES BATTLE OF THE PREMIERS THE GARDA SIOCHANA SOUTH AFRICA CANADA IRELAND With his cult appeal and furry Mo, Jack On October 24th Saskatchewan Over the past four years, Movember Parow has inspired many fans with more Premier Brad Wall made a promise with has been embraced by members of than just his alternative ‘zeff’ style that a simple registration and a tweet. If he Ireland’s police force, the Garda Síochána, earned him international acclaim. His Mo, raised CAD $3,000 on his Mo Space all around the country; however 2012 like his music, continues to inspire his fans page before November 1st he would grow proved to be the year of the blue Mo. and the larger South African population a moustache this Movember. On October The Garda Mo community had who do not speak out about prostate 29th Premier Wall made it. He had raised 115 engaged, registered Mo Bros and cancer. Jack, who is usually very private the CAD $3,000 and set his next goal at Mo Sistas in 2012 and the community about his personal life, spoke out about CAD $,5000 before the 1st of Movember. raised over €25,000 for Action Prostate the loss of his father to prostate cancer What happened next though was Cancer, the Irish Cancer Society’s prostate in 2004 at the age of 63. outstanding. Premier Wall publically cancer initiative. challenged his political friend, the premier Jack led the charge with his extensive Throughout the country, local Garda fan base by driving the Movember health of Prince Edward Island, Robert Ghiz, to fund raise and grow with him. Premier stations fl aunted their facial furniture for message and promoting early detection the entire month and regularly appeared which could have saved his dad’s life. Ghiz took up the challenge and the two political Mo’s rallied their provinces behind in regional and local press. Jack believes that even though testing them in what became a competition that The highlight of the Garda Movember may cause discomfort, it’s something monopolized the media and upper lips of participation was an appearance on that all men must do. The quicker you find two provinces over 4,000 kilometres apart. The Late Late Show, the world’s longest something, the quicker you get treatment Although the premiers had fears about running and Ireland’s most viewed and you’ll have a better chance of surviving entertainment show. Gardaí from around and urges men to ‘Go for your annual their natural follicular gifts, they embarked upon the 30 day journey of growing and the country participated in a line up where check-up.’ fund raising. At the end of Movember, it RTÉ’s Ryan Tubridy inspected each one came down to the wire, they were neck of their Mo’s and talked to them about and neck in fund raising. In the end their fund raising efforts. The program Premier Wall won, raising over $16,000 was watched by over half a million and leading the 159 members of the people and was a media highlight SaskMo network in raising over $80,000. of the 2012 campaign. The awareness of prostate cancer and IN HONOR OF BEN WEIBLE the €25,000 raised by the Gardaí is a fi ne USA example of what can be achieved through During Movember 2012 we were humbled community spirit and participation. and honoured by the story of Ben Weible. A passionate Mo Bro in years past, Ben suddenly passed away from a brain aneurysm just before Movember 2012 began. Inspired by Ben’s adventurous life and passion for the moustache, his family and friends around the world participated in Movember 2012 in memory of him. Ben’s memorial Mo Space page was fi lled with loving comments, and donations given in his memory. He ended the month as the 4th highest individual fundraiser in the country with $23,775 donated to Movember in his honour.

51 52 53 54 55 56 AUSTRALIA

AUSTRALIA In 2012, through continued partnership MEN’S HEALTH with our men’s health partners, Prostate PARTNERS Cancer Foundation Australia (PCFA) and beyondblue, Movember funded a series TopMo of key programs to improve awareness, Moments education, survivorship and research in the men’s health fi eld. As a direct result of Movember funds, 01 PCFA launched an Australian fi rst initiative In partnership with our friends at Jim’s —the Prostate Cancer Specialist Nurses, Mowing, 15 Mo Bros went to mow and a program that will help ensure men created the world’s largest grass diagnosed with prostate cancer benefi t moustache. from coordinated, specialist nursing care 02 throughout the entire journey. Google Chrome celebrated the Mo by creating a 1-minute advertisement Movember also worked with beyondblue dedicated to Movember’s 10th anniversary. on their latest national awareness campaign, ‘Stop. Think. Respect’, aimed 03 A WORD FROM MOVEMBER’S COO, to end discrimination and bullying against Select Qantas planes took to the air JASON HINCKS GLBTI people. to feel the wind in their Mo’s during the 30 days of the campaign. I have no doubt that people thought 2012 saw the evolution of many great they were crazy, 30 guys wearing partnerships that helped to take the 04 every conceivable variation of moustache to new heights, including Google The Wallabies team threw their weight the Mo during the fi rst Movember. Chrome’s outstanding advertisement that behind men’s health and took their Mo’s on the annual Rugby Spring Tour. But here we are ten years later, humbled celebrated Movember’s use of the web, by the enormous support shown by a take-over of Coles’ fresh produce 05 the Movember community in Australia. sections nationally and another installment Forget the bulls, Running of the Mo’s Mo Bros and Mo Sistas united in 2012 of the Mr. Mo t-shirt. is one hairy experience that was embraced to raise an incredible AUD $29,115,150. by Mo Bros and Mo Sistas. Held across Select Qantas planes also sprouted This year’s Mo and Sons theme held the country, these community fun-runs Mo’s and took to the air, transporting provided Mo Bros and Mo Sistas the a particular resonance amongst the Mo Mo Ambassadors the Qantas Wallabies community as individuals celebrated their opportunity to take their Mo out for a spin as they hit European rugby fi elds as part while doing something good for their health. fathers, mentors and other key infl uencers of the annual Rugby Spring Tour, while in their lives. Steph Gilmour and Boy passing over the world’s largest grass 06 The streets of Sydney got a facelift with and Bear, joined over 144,000 Mo Bros moustache, proving no matter how the unveiling of Movember’s inaugural lane and Mo Sistas in Australia to celebrate far or wide you roam, you can still call the hairiest month of the year. —Movember Lane, of course. Australia Mo! 07 Mo Ambassador and lawn bowls legend Rob Parella took to the green to raise awareness and funds for men’s health in a one off bowls event during the month. A great community opportunity, which secured great media coverage. 08 On the 1st November, commuters in Sydney were greeted by Movember’s Mo-asis—a 20m x 7m grassy haven that AUSTRALIA RESULTS SUMMARY 2012 2011 sprouted in Martin Place overnight. 09 Participation Mo Bros and Mo Sistas celebrated Registered Mo Bros and Mo Sistas 144,159 142,084 the milestone year by descending on the Melbourne Gala, with plenty of original Number of individual donations 660,169 680,155 Mo Bros and long-time supporters returning to the dance fl oor. Funds raised 10 Total funds raised AUD $29,115,150 AUD $29,675,870 Banking, Mining and Technology sectors around Australia went head to head in 2012 Community awareness Industry Challenge, helping to raise Movember media hits 3,126 5,728 AUD $1.6million whilst bringing the Mo back to the boardroom. Total visits to website 3.87 million 4.17 million

57 AUSTRALIA

MEN’S HEALTH PARTNER Out of 84 submissions, 22 were PCFA IS ENORMOUSLY GRATEFUL INFORMATION in the category of Young Investigators. TO THE MOVEMBER FOUNDATION The quality of these young promising FOR HAVING THE VISION FOR CHANGING In Australia, Movember partners scientists was the highest ever received THE FACE OF MEN’S HEALTH IN THIS with the Prostate Cancer Foundation in any of the previous funding rounds. of Australia and beyondblue. COUNTRY. THEIR COMMITMENT TO In 2012 alone, with the generous support THE PARTNERSHIP WITH PCFA AND TO PROSTATE CANCER FOUNDATION of Movember, PCFA’s Research Program IMPROVING OUTCOMES FOR MEN WITH OF AUSTRALIA (PCFA) funded 18 out of 84 submitted applications PROSTATE CANCER HAS RESULTED IN at a total value of approximately $5 million. SOME SIGNIFICANT PROGRESS THAT IS Prostate Cancer Foundation of Australia Five Young Investigators, nine senior HAVING A REAL IMPACT ON THE LIVES (PCFA) is a broad based community investigators (Concept Grants) and 4 four OF MEN DIAGNOSED WITH THE DISEASE organisation and the peak national body major equipment pieces were funded. for prostate cancer in Australia. PCFA Two of these successful projects were ASSOCIATE PROFESSOR is dedicated to reducing the impact translational projects co-funded in ANTHONY LOWE, of prostate cancer on Australian men, their collaboration with Cancer Australia. CHIEF EXECUTIVE OFFICER, PCFA partners and the wider community by: 2012 funded research focuses in new 01 discoveries in the biology of prostate Promoting and enabling world leading cancer, biomarkers, new therapies, innovative research into prostate cancer improvements in radiotherapy treatment, 02 quality of life for men with prostate cancer. Implementing awareness campaigns This program brings together some of the and education programs for the Australian best researchers from around the country community, health professionals and and ensures that prostate cancer remains Government a priority on the research agenda. 03 PCFA with the generous support Supporting men and their families of the Movember Foundation launched affected by prostate cancer through the Prostate Cancer Specialist Nursing evidence-based information and Program in May 2012. Since the launch resources, support groups and Prostate PCFA has placed twelve nurses in major Cancer Specialist Nurses. metropolitan and regional hospitals in Signifi cant to the delivery of this mission Queensland, NSW, ACT, Victoria, South is the partnership PCFA has fostered Australia, Tasmania, Western Australia with the Movember Foundation. From and the Northern Territory. its inception in 2004, the Movember In its fi rst year the service has had more partnership has achieved some signifi cant than 6,000 patient interactions with the outcomes for prostate cancer in Australia. nurses, who are part of the three year Most importantly PCFA’s research pilot program, continuing to make positive program has evolved to be recognised progress in the planning and establishment as a world-class program that supports of new support services. This includes the very best Australian research into the development of education classes, prostate cancer. The partnership has survivorship clinics, improved supportive also pioneered the placement of prostate care services and enhanced networking cancer specialist nurses in every state between those involved in the delivery and territory across Australia—providing of prostate cancer care. greater resources and continuity of care Feedback from the nurses and their for men diagnosed with prostate cancer patients reveals that the nursing program and their families. is delivering the additional coordination Movember’s partnership with PCFA to of service men with prostate cancer need. fund outstanding scientists working in the In just twelve months the program has prostate cancer fi eld nationally continues closed some gaps in the ongoing prostate to yield great momentum. Since 2004, cancer care of many patients. the program has funded 152 projects to Over the past ten years there has been a total value of approximately $34 million. a rise in prostate cancer diagnoses, The 2012 funding round attracted a record the PCFA partnership with Movember number of applications. Fourteen of these ensures delivery of the best in supportive applications addressed issues related care, research and education for not to survivorship and quality of life of men only men diagnosed with the disease and affected by prostate cancer. their families but the wider community.

58 AUSTRALIA

BEYONDBLUE Suicide has a devastating effect on I WOULD LIKE TO THANK ALL THE MO Since its inception in 2006, Movember’s the Australian community. On average, BROS AND MO SISTAS WHO RAISE MONEY partnership with beyondblue has in Australia six people die by suicide every AND AWARENESS FOR BEYONDBLUE successfully launched a variety of projects day, fi ve of whom are men. In recognition AND MEN’S MENTAL HEALTH EVERY and programs aimed at raising awareness of the alarmingly high male suicide rate, MOVEMBER. YOUR ENTHUSIASM AND about depression and anxiety, increasing Movember has invested in beyondblue’s SUPPORT FOR THIS INITIATIVE CONTINUES help seeking, and reducing the impact Suicide Prevention Program that includes TO SUPPORT MEN ACROSS THE COUNTRY and associated stigma among Australian three new projects in development, TO TAKE ACTION WHEN THEY’RE HAVING men, their family and friends. 2012 has which will be implemented over the next A TOUGH TIME. been no exception. Whilst the strategic two years. partnership continues, this is the last year 01 I’M PROUD THAT BEYONDBLUE STAFF GOT that beyondblue will receive 50 per cent Evidence-based information resources BEHIND THE 2012 MOVEMBER CAMPAIGN of moneys raised in Australia. The reason for people who have attempted suicide, BY SPROUTING THEIR MOUSTACHES AND behind this change is that Movember their family, friends and carers—to be RAISING $8,000. has expanded its strategic priorities developed in consultation with suicide KATE CARNELL, CEO, beyond depression and anxiety, and prevention experts and people who have BEYONDBLUE moving forward will distribute funds attempted suicide. via Request For Proposals (RFP) process 02 —inviting stakeholders from across An innovative outreach support service the mental health community to develop for people who have been discharged collaborative proposals. Movember from hospital after attempting suicide. has committed to continue to provide significant support for the beyondblue 03 Support Service. In-depth qualitative research into men’s On 1 September 2012, beyondblue experience of suicide. launched its national Stop.Think.Respect. beyondblue is continuing to build the awareness campaign, aimed at improving evidence base to ensure our men’s health the community’s understanding of initiatives are rigorous and effective. In the the impact of discrimination on depression last year, Movember invested in fi ve new and anxiety among Gay, Lesbian, beyondblue research projects through the Bi, Trans and Intersex (GLBTI) people. National Priority Driven Research program. The digital, print and TV campaign Movember is also investing in research into includes a TV ad which utilises the analogy the best ways to reduce stigma associated of being left handed to demonstrate that with depression and anxiety in men. people shouldn’t be discriminated against An exciting new beyondblue project which simply for being themselves. Six people has been years in the research, planning from the GLBTI community also recorded and development stages, was launched video stories about their experiences on 30 July 2013. The NewAccess Program, of discrimination, depression and anxiety which is funded jointly by Movember which has been viewed on the beyondblue and beyondblue, will have three trial website and YouTube by more than sites operating over the next two years. 545,000 people. This campaign, funded The program uses a new mental health jointly by Movember and beyondblue, workforce aimed at early intervention, also reached more than three million giving people the skills and tools to address Facebook users, and continues to receive the symptoms of depression and anxiety positive feedback. early and facilitate recovery before there is Movember’s support also enabled a need for therapy from traditional mental the beyondblue Info Line service health professionals. to be broadened. From its inception in 2006, people could phone or email for information about depression and anxiety, and where to get help in their area. From 1 February 2013, it became known as the beyondblue support service and now also offers short-term, solution-focused phone counselling, online counselling (via web chat and email) and an option to request a male counsellor.

59 60 AUSTRALIA

AMBASSADORS PARTNERSHIPS A big Mo thank you to the selfl ess Two brands can often be stronger Australian Ambassadors. than one and the Australian campaign Max Walker was fortunate enough to be supported Australian cricket legend by some great like-minded, relevant, innovative and exciting partners in 2012. Rob Parella Australian lawn bowls champion David Foster MAJOR World champion woodchopper PARTNERS Steph Gilmore 5 x ASP Women’s World Surf Champion Jane Moran Australian Olympian water polo player Kerrie Mouthaan Radio news presenter Richard Wilkins TV Personality and Entertainment Reporter Michael ‘Wippa’ Wipfl i Comedian and radio personality Ryan ‘Fitzy’ Fitzgerald SUPPORTING TV and radio personality PARTNERS Damien Walshe-Howling Actor, Bikie Wars and Underbelly Damon Gameau Actor, Howzat! Kerry Packer’s War and Underbelly John Symonds Executive Chairman and Founder of Aussie Kurt Fearnley Two-time Paralympic champion Corey Enright AFL Geelong premiership player Boy and Bear Aria award winning Australian band Matt Wade Cricket, Australian team David Warner Cricket, Australian team Kookaburras (Team) Hockey Peter Moody Horse trainer Qantas Wallabies Rugby Union Damon Kelly Super Heavyweight Weight Lifter, Olympian Matt Chojnacki Surfer

61 62 UNITED KINGDOM

UNITED KINGDOM Movember 1st began with a Mo projection MEN’S HEALTH onto the iconic Big Ben at the Houses PARTNERS of Parliament. This sparked international media attention, setting the bar for TopMo a month of excellent print and broadcast Moments media coverage. A new partnership with Gillette meant more exposure and grooming activity than in previous years; 01 most signifi cantly enabling Movember’s Registrations in the UK exceeded target very own pop up Barbershop just off with 363,599 Mo Bros and Mo Sistas London’s famous Carnaby street. Across signing up to be part of what became the the rest of the UK, Mo Bros and Mo Sistas largest campaign in terms of participation, attended more than 80 offi cial Movember out of all of the 21 Movember regions. events as well as hosting their own parties, 02 shave downs, sporting fi xtures, bake offs The UK based European operations team and even health checks. handled a staggering 8,100 calls and 17,700 2012 saw the launch of Movember’s email enquiries throughout the campaign. A WORD FROM UK’S COUNTRY ‘A Survivorship Action Partnership’ (ASAP) 03 DIRECTOR, SARAH COGHLAN in the UK, bringing some of the greatest Media coverage was stronger than ever In 2012 more than 360,000 Mo Bros minds in prostate cancer survivorship with 5,240 pieces of media coverage. and Mo Sistas joined us for another together to improve the level and quality Highlights included strong coverage in sensational Movember Journey in the UK. of services in the UK. In addition, Prostate most of the daily national newspapers, and Cancer UK launched their exciting new TV segments on BBC Breakfast, The One Masses of new supporters were £25 million research strategy which Show, Sky News and Match of the Day. once again led by the strong existing wouldn’t have been possible without 04 communities that have been supporting Movember funds. Support through social media grew during Movember ever since it came to the the campaign as a vital channel of UK’s shores. From local sports teams It’s truly been an outstanding year for which we thank each and every one communication with the Movember to London’s largest investment banks, audience. Facebook likes increased by Mo Bros and Mo Sistas showed their of our Mo Bros and Mo Sistas, along with their supporters and donors. The team 65% to 71,000 and twitter followers grew passion for changing the face of men’s by 117% to 37,000. health by raising over £26 million at Mo HQ were overwhelmed by the and having a lot of fun along the way. stories of passion, enthusiasm and we’re 05 looking forward to opening the doors A new grooming partnership with Gillette to everyone again in Movember 2013. saw the success of the ‘Best a Mo can get’ campaign which included the popup barbershop at Carnaby St, touring barbers to our communities across the UK as well as branded product, an advertising spend and branding opportunities through their sporting sponsorships. 06 A community roll out with corporate partner Royal Mail had 2,500 posties register to support Movember, raising over £245,000. A bespoke Movember postmark was stamped on over 6 million pieces of mail per day nationally. UNITED KINGDOM RESULTS SUMMARY 2012 2011 07 An unoffi cial Moustache projection onto the world famous landmark Big Ben on the Participation 1st of Movember gave Movember a great Registered Mo Bros and Mo Sistas 363,990 253,193 launch in the media. This activity generated Number of individual donations 1,340,419 1,129,890 strong national and international media coverage and got the Movember conversations started across the UK. Funds raised Total funds raised £26,989,958 £22,030,746 08 A signifi cant gift aid claim of £3 million gave huge boost to the UK fundraising Community awareness total. Gift Aid is a UK government initiative Movember media hits 5,240 3,028 which means that UK tax payers don’t Total visits to website 11.58 million 10.55 million pay tax on charitable donations.

63 UNITED KINGDOM

MEN’S HEALTH PARTNER In addition to providing the expertise to THE INSTITUTE INFORMATION fund world class research and provide vital OF CANCER RESEARCH support programmes in the UK, Prostate PROSTATE CANCER UK Cancer UK also continues to contribute Movember continues to support world to Movember’s own Global Action Plan. class testicular cancer research at Now in its 6th year, Movember’s work with the Institute of Cancer Research. Led by the UK’s leading prostate cancer charity, Prostate cancer is the most common Professor Clare Turnbull, the on-going ‘Prostate Cancer UK’ has continued to cancer in men and is set to be the most project studies the genetic basis of grow and aims to help more men and their common cancer overall by 2030. Yet, testicular cancer. Dr Turnbull and her team families affected by prostate cancer enjoy shockingly we still don’t understand nearly have collected samples and information a better quality of life. enough about it. However, thanks to the from almost 2,000 men with testicular Under their new brand, ‘Prostate Cancer funds raised by hundreds of thousands cancer, including over 300 families UK’ have remained committed to working of dedicated Mo Bros and Mo Sistas in which more than one individual has closely with Movember to not only enable we have been able to start the process developed testicular cancer. Movember to invest in the best research, of challenging this status quo. This year has seen us triple our research investment, Movember is proud to be able to continue but to focus on providing support to men funding this activity, which to date has when they need it most. Prostate Cancer driving forward the search for answers for the future. We have also been able been extremely successful—Clare and UK’s Movember funded programmes her team are recognised internationally as focus on two key areas: research and to signifi cantly increase our investment into services with a focus on helping those the leading group in this area. A signifi cant programs for men and their families going recent fi nding from the study has through the prostate cancer journey. men who are living with, and after prostate cancer, get the support they need. identifi ed nine new regions of the genome Their research strategy concentrates associated with the disease. on effectively identifying those men more at risk, and detecting the aggressiveness SO, IT HAS BEEN ANOTHER FANTASTIC of the disease and developing more YEAR FOR MOVEMBER AND FOR PROSTATE MOVEMBER SUPPORT HAS ENABLED effective treatments for more aggressive CANCER UK’S PARTNERSHIP WITH THE US TO SET UP THE LARGEST STUDY types of prostate cancer in particular. FOUNDATION. BUT IF WE ARE TO ENSURE IN THE WORLD FOR TESTICULAR CANCER, Research is delivered through project MORE MEN SURVIVE PROSTATE CANCER INVOLVING STUDYING SAMPLES FROM grants and pilot awards including training AND HAVE A BETTER QUALITY OF LIFE IN OVER 4,000 MEN WITH THE DISEASE. and development awards, which ensure THE FUTURE, WE MUST KEEP UP THE FINDING THE GENES WHICH INCREASE that new researchers and young scientifi c MOMENTUM. NOW A VETERAN MO BRO THE RISK OF TESTICULAR CANCER talents are entering the fi eld. They also I IMPLORE EVERYONE TO JOIN ME IN WILL HELP US IDENTIFY MEN WITH AN award a number of strategic initiatives, GETTING BEHIND MOVEMBER AND ELEVATED RISK, ENSURING THE DISEASE which tackle some of the wider challenges THE WORK THEY DO TO HELP PUT MEN’S IS CAUGHT EARLY FOR EFFECTIVE in prostate cancer research such HEALTH FIRMLY IN THE SPOTLIGHT. THIS TREATMENT. MOVEMBER FUNDS ARE as collaboration and innovation. ISN’T JUST ABOUT RAISING FUNDS, IT’S MAKING A GREAT DIFFERENCE IN THE The other key investment area ALSO ABOUT BREAKING DOWN TABOOS FIGHT AGAINST TESTICULAR CANCER. for Movember’s funds includes Prostate AND GETTING MEN TALKING ABOUT PROFESSOR ALAN ASHWORTH Cancer UK’s support programs which THEIR HEALTH. I LOOK FORWARD TO CHIEF EXECUTIVE, aim to ensure that men living with prostate ANOTHER SUCCESSFUL YEAR WORKING THE INSTITUTE OF CANCER RESEARCH cancer have the care needed to be WITH MOVEMBER TO DELIVER REAL physically and mentally well. Currently IMPROVEMENTS FOR MEN. TOGETHER the following programs are in place: WE CAN CHANGE THE FACE OF MEN’S ASAP (UK): A Survivorship Action Partnership HEALTH ONCE AND FOR ALL. Community Support Services OWEN SHARP, Health and Social Care Professionals CHIEF EXECUTIVE OFFICER, Central Support Services PROSTATE CANCER UK Information for Men Health Care Professionals Education Volunteer Programme

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AMBASSADORS PARTNERSHIPS Mo Bros Two brands can often be stronger than one and the UK campaign was fortunate Theo Walcott enough to be supported by some great Football player like-minded, relevant, innovative and Phil Neville exciting partners in 2012. Football player Peter Crouch MAJOR Football player PARTNERS Michael Owen Football player Chris Evans Radio 2 presenter Al Murray Comedian Bear Grylls Adventurer Damian Lewis Actor Simon Le Bon Singer Charley Boorman Travel writer, actor, TV adventurer Neil Stuke Actor Omid Djalili SUPPORTING Comedian PARTNERS David Schneider Comedian/writer Max Beasley Actor Gordon Smart Columnist (The Sun) Professor Green Rapper Woody Musician (Madness) Ralph Little Actor Chris Wolstenholme Musician (Muse) Frank Turne Singer

Mo Sistas Sarah Jane Mee Sky News presenter Jo Brand Comedian Sarah Beeny TV presenter Natalie Pinkham Sky F1 presenter Sarah Champion Absolute Radio presenter

65 66 UNITED STATES

UNITED STATES 2012 also proved a banner year 03 MEN’S HEALTH for Movember-funded programs—from On November 15, Movember was written PARTNERS announcing six Movember–PCF Challenge into an episode of the NBC television hit Awards to Movember’s own Global Action “The Offi ce.” This episode, which received Plan. Because of the progress made 4.16 million viewers, features a character from projects like these, we are entering named Toby who encouraged the men an era where those diagnosed with cancer in the offi ce to grow moustaches can have newfound hope. for Movember. “The Offi ce” page on Facebook posted a picture from the We at Movember continue to be humbled evening’s episode where a female by the immense level of support and employee is commenting on one of her commitment within the US Mo community: colleagues’ moustaches. The photo Mo Bros, Mo Sistas, participants, donors received 10,961 likes, 458 shares and and partners. Truly inspiring. Thank you. 166 comments on their page. 04 Movember took over the Men’s Health Magazine online grooming section for the month of November, creating an A WORD FROM THE US COUNTRY TopMo interactive banner with links to multiple DIRECTOR, MARK HEDSTROM Moments articles. During Movember, Men’s Health Moustaches + Conversations = Changing took a deeper look at the health how men think and talk about their health conversations men should be having with their fathers, which was a big part Movember celebrated its sixth and 01 of our 2012 campaign creative. most successful US campaign in 2012. Movember’s partner Made Man/ More than 209,342 Mo Bros and Break Media created a video series 05 Mo Sistas raised over USD $20 million. for our Mo Community with NBC’s top morning television show, Today, Mo Ambassador Nick Offerman. The two featured NBC Mo Bro’s who were growing The impact of this growth cannot be videos, How to Grow a Moustache with during the month. This 6 minute segment understated. More participation leads Nick Offerman and Your Mo Will Get Fuller received more than 22 million viewers. to more open conversations about with Nick Offerman were a big success 06 the challenges men face. Men talk to with about a million views each. Movember took over the Huffi ngton Post their partners, family and friends, fathers 02 Impact page on Movember 1, with more talk to their sons. More fundraising leads than 36 million unique views. to better research, testing treatments, Mo Bros and Mo Sistas from more expedient outcomes and improved the East Coast kicked off Movember 1st 07 survivorship. Researchers collaborate, by ringing in the opening bell at the For the fi rst time ever, Movember fostering quicker innovation. Survivors are New York Stock Exchange. had not one but two free billboards in better informed and prepared to navigate the world-famous Times Square the cancer journey. in New York City. 08 An election year, our Mo Bros and Mo Sistas made one decision– to grow or support a Mo for 30 days during Movember. 09 Mo Bros and Mo Sistas across the US kicked off Movember by hosting hundreds of Shave the Date: Movember 1st events UNITED STATES RESULTS SUMMARY 2012 2011 where they registered and shaved down. 10 For the second year in a row, Facebook Participation created a case study on Movember’s Registered Mo Bros and Mo Sistas 209,342 144,499 success in fundraising, highlighting how Number of individual donations 511,341 356,331 the Movember community utilised Facebook to promote their participation. Funds raised Total funds raised USD $20,863,208 USD $15,284,190

Community awareness Movember media hits 7,400 14,443 Total visits to website 6.08 million 6.65 million

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US MEN’S HEALTH PARTNERS MOVEMBER HAS BUILT A SUCCESSFUL WE WANT TO THANK ALL THE MO BROS Movember directly funds global AND WIDELY-RECOGNIZED GLOBAL AND MO SISTAS WHO PARTICIPATED IN initiatives and partners on a national CAMPAIGN THAT IS INDEED CHANGING MOVEMBER THIS YEAR. BECAUSE OF level with leading charitable organizations THE FACE OF MEN’S HEALTH. WE ARE THEM, MEN ALL OVER THE WORLD WILL to implement men’s health programs. BOTH HONORED AND GRATEFUL THAT BE ARMED WITH NEW KNOWLEDGE TO In the US, Movember’s men’s health MOVEMBER CONTINUES TO FUND EDUCATE THEMSELVES ON HEALTH ISSUES, partners are Prostate Cancer Foundation IMPORTANT RESEARCH THROUGH PCF AND THE LIVESTRONG FOUNDATION WILL and the LIVESTRONG Foundation. TO ACCELERATE RESEARCH AND BE ABLE TO PROVIDE BETTER ACCESS TO The broad range of innovative, world-class DISCOVERY SO WE CAN DELIVER BETTER IMPROVE HEALTH OUTCOMES FOR THE programs funded by Movember align with TREATMENTS AND ULTIMATELY END MILLIONS OF MEN AFFECTED BY CANCER. our strategic goal to have an everlasting SUFFERING AND DEATH FROM THIS impact on men’s health. DISEASE THAT AFFECTS MORE THAN DOUG ULMAN, 16 MILLION MEN AND THEIR FAMILIES PRESIDENT AND CEO, THE PROSTATE CANCER FOUNDATION AROUND THE WORLD. THE LIVESTRONG FOUNDATION The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic JONATHAN W. SIMONS, MD organization funding and accelerating PRESIDENT AND CEO, research globally. Since 1993, their unique THE PROSTATE CANCER FOUNDATION (PCF) strategies for identifying and investing in the most promising research programs have generated life-saving results. THE LIVESTRONG FOUNDATION As a champion for increased government Together, Movember and the and private support, PCF has helped LIVESTRONG Foundation are creating build a global research enterprise of nearly a coordinated, national strategy, through $10 billion. PCF has funded more than the LIVESTRONG Cancer Navigation 1,600 programs at nearly 200 research Center, to meet the needs of men affected centers in 17 countries. by cancer. This program provides a single point of contact for men affected by With the funds raised last year, Movember prostate cancer that will provide answers is funding six Movember–PCF Challenge at all levels of need. Awards that aim to accelerate scientifi c discovery and new treatments for prostate The Cancer Navigation Center allows cancer patients. The projects chosen men to access services at the national and represent a range of focus and expertise community level and to experience their that will tackle the most challenging cancer journey in a way that is meaningful problems that prostate cancer patients face. to them. Movember–PCF Challenge Awards This program: are designed to link researchers 01 with productive, synergistic teams of Provides a free online and phone investigators in strategic areas of prostate navigation service staffed with social cancer research. These awards are workers who know and understand the given to projects not yet funded by any needs of men and how they want to government or foundation program. access support. The areas of research being pursued 02 by the projects selected refl ect an array Matches men with a peer who has fought of innovation, including research on and survived the same type of cancer. four next-generation medicines and two new platform technologies in personalised 03 oncology that have the potential to Connects men to the clinical trials dramatically change the landscape of they need. prostate cancer research and treatment. 04 Helps men learn how to talk to their children about their diagnosis. 05 Improves the lives of thousands of men by providing access to the services and programs critically needed in the fi ght against cancer.

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AMBASSADORS PARTNERSHIPS From media personalities, actors and The US campaign received incredible actresses, musicians, local mayors, even support through partnerships with Olympic athletes—Movember saw support brands that shared a passion for men’s from many notable ambassadors in 2012. health and the Mo. National sports teams and pro athletes came out in droves to grow and fl ow MAJOR their Mo’s. PARTNERS Jacksonville Jaguars, Denver Broncos and San Francisco 49ers represented the National Football League MLS W.O.R.K.S. “Soccer Kicks Cancer” partner, recruited 395 participants. National Hockey League was represented by the following teams: Columbus Blue Jackets; Minnesota Wild; Anaheim Ducks; Washington Capitals; Dallas Stars and Phoenix Coyotes. George Parros National Hockey League SUPPORTING Mike Brown PARTNERS National Hockey League Sam LeCure Cincinnati Reds, Major League Baseball John Axford Axford, Major League Baseball Ryan Cook Oakland, Major League Baseball Marc Forgione Celebrity chef Joe Jonas Musician, Jonas Brothers Mark Foster Musician, Foster the People Stephen Moyer Actor, True Blood Nick Offerman Actor, Parks and Recreation Michael Rosenbaum Actor, Superman

69 70 CANADA

CANADA A WORD FROM CANADA’S At the start of the 2012 campaign MEN’S HEALTH COUNTRY DIRECTOR, PETE BOMBACI Movember Canada was proud to PARTNER announce that we were expanding If you asked me what a record-breaking the men’s health causes that we fund, bobsledder, 35,000 students, a tugboat, to include men’s mental health alongside an astronaut and the oil and gas industry prostate cancer. Mental health issues all had in common I would have been impact 1 in 5 Canadian men each year at a loss. Following Movember 2012 it is and we are so excited to help make very clear, moustachery and men’s health! a difference in this area. Funding for men’s How incredible to see these groups mental health initiatives will aid the areas and the entire country unite once again of awareness, education, early detection to support men’s health and Movember and stigma reduction. in its 6th year in Canada. Yes, Movember 2012 was jam packed, The Movember flag was flown high and not just with Mo’s. There were events from the flag poles in cities across Canada. country wide—shave downs, Mo Parties Prime Minister Harper tweeted his support (1,979 of them in fact), Gala Partés and and TSN’s dynamic duo Jay and Dan health events. Mo Health events were grew epic Mo’s to the delight and hilarity a new countrywide initiative that had of hockey starved sports fans. We even yoga studios, gyms and fitness classes had Premiers Wall from Saskatchewan all participating and offering free classes and Ghiz from P.E.I. battling each other to all Mo’s. It was about the Mo community for best Mo and amount of funds raised. getting together, getting physical and Truly dedicated men with outstanding being proactive about their health. Whether Mo’s. Needless to say, it was quite the year. it be through participating in a yoga class On the programs side of things we or using some of the healthy recipes from had been working behind the scenes Movember.com, being proactive and with our men’s health partner Prostate responsible for your health is a key part of Cancer Canada to develop a 3-year growing a Mo and supporting men’s health. research plan for funding investment. This has been a particularly exciting This strategy included both research year for me as the campaign continues and programs for men going through to evolve to support additional causes the prostate cancer journey and is seeing and engage more Mo Bros from coast the largest non-governmental investment to coast. I can’t wait for Movember 2013 in this area to date in Canada. It has to get started and once again see Mo Bros been truly inspiring seeing the programs and Mo Sistas, with their passion for developed and now implemented; making a difference, grow out their Mo’s, Mo Bros and Mo Sistas should feel register at Movember.com and start very proud of the work they are helping amazing conversations about their health. to fund and the difference it is making It is going to be another incredible year! to those touched by prostate cancer. To those that made 2012 such an amazing year, thank you.

CANADA RESULTS SUMMARY 2012 2011

Participation Registered Mo Bros and Mo Sistas 247,441 246,427 Number of individual donations 916,840 948,827

Funds raised Total funds raised CAD $42,602,614 CAD $42,280,961

Community awareness Movember media hits 12,000 7,000 Total visits to website 7.44 million 9.30 million

71 CANADA

CANADA MEN’S HEALTH PARTNERS MOVEMBER FUNDS IN ACTION PROSTATE CANCER CANADA Two examples of the types TopMo of programs underway are: Movember is proud to have Prostate Moments Cancer Canada (PCC) as our men’s health Movember Team Grants partner for prostate cancer. In 2012, PCC The Movember Team Grants, provide released its 2012-2015 Research Strategic funding to collaborative and innovative 01 Plan. Created with the help of an advisory research teams and unite researchers with Maple Leaf and Mo Bro Mike Brown panel of prostate cancer experts from the best minds in their shared fi elds across shaving off his mammoth six month beard across the country, this plan guides the country. The program provides great to kick off Movember. the implementation of programs, including connections and linkages among prostate 02 Movember-funded initiatives. Three priority cancer research teams as they support Iconic TV tugboat, Theodore Tugboat areas of focus were identifi ed: each in pursuing the latest discoveries shaving off and growing the people’s 01 in prostate cancer research. choice Mo, the trucker. Innovation— Strategic investments A Survivorship Action 03 in prostate cancer research that will have Partnership (ASAP) Mo Bro Bill Doherty from Calgary raised the greatest impact on the disease. an outstanding CAD $172,000 throughout ASAP is a pan-Canadian network that aims his Movember journey making him not 02 to improve the quality of life of prostate only the highest fundraiser in Canada but Collaboration— Robust programs that cancer survivors and their partners, the highest in the world. build and sustain an outstanding Canadian caregivers and family members. The ASAP prostate cancer research community. Network brings together experts from 04 Flagpoles across this fair nation fl ew 03 different disciplines to discuss strategies the Movember fl ag high. Cities included Talented People — Train and help retain and to develop and implement evidence- Toronto, Vancouver, Halifax and more. the next generation of prostate cancer based solutions in key survivorship areas. 05 research leaders. Mo’s in Space! Mo Mentor Col. Chris Hadfi eld fl ew all the way to the international space station with the iconic Mo on his THROUGH THESE THREE PRIORITIES, equipment. WE ARE CONTINUING OUR COMMITMENT 06 TO FUND ONLY THE MOST HIGH-QUALITY Maple Leafs Sports and Entertainment AND PROMISING PROSTATE CANCER opened up the epic Air Canada Centre RESEARCH IN ORDER TO DEVELOP NEW for a free skate, MOpen Skate for Mo Bros WAYS TO PREVENT, DIAGNOSE AND and Mo Sistas. TREAT PROSTATE CANCER AND BETTER 07 MANAGE THE ISSUES EXPERIENCED BY Students from across the country banded MEN AND THEIR FAMILIES THROUGH together to make the largest global THEIR PROSTATE CANCER JOURNEY. network of Mo Bros and Mo Sistas. There were over 35,000 of them, and as a group ROCCO ROSSI they were also the top fundraising network. PRESIDENT & CEO, 08 PROSTATE CANCER CANADA Over 12,000 media articles across Canada with Mo Bro and Mo Sista TV and radio Beyond research, PCC is developing hosts growing and loving the Mo for the 30 days of the hairy month. support programs that will improve the quality of life of men and their families 07 who are going through the prostate Across the country, fi tness institutions held cancer journey. For both research and free classes for Mo Bros and Mo Sistas support programs, PCC’s partnership with helping the community be proactive about Movember has allowed the development their health. of international collaborations and the 08 sharing of best practices that would not Premiers from New Brunswick, have occurred otherwise. Funds raised Saskatchewan, and P.E.I. rocked out through Movember will support PCC-led awe inspiring Mo’s. research and support programs, helping to change the face of men’s health in Canada.

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ABOUT MENTAL HEALTH AMBASSADORS PARTNERSHIPS AND MOVEMBER IN 2012 Mike Brown In 2012 Movember Canada included men’s NHL Left Winger MAJOR mental health in the causes supported Premier Robert Ghiz PARTNERS in Canada. This was accomplished with Premier of Prince Edward Island the help of a committee of medical experts brought together by Movember called the Premier Brad Wall Canadian Men’s Health Network (CMHN). Premier of Regina The CMHN was formed by Movember to Paul Stastny provide guidance on strategies, structures NHL Center and processes required to implement Bif Naked Movember Canada’s research initiatives, Singer songwriter interventions and partnerships. Col. Chris Hadfi eld During 2013 Movember with the guidance Astronaut of the CMHN has announced two request for proposals. With the fi rst funding Daniel Cudmore opportunity, Movember Canada invited Actor SUPPORTING applications from organizations in Canada Down With Webster PARTNERS to pursue innovation and ideas to achieve Canadian Rock Band the following: Justin Kripps and Jesse Lumsden 01 Olympic Bobsledders Reduce the stigma of men suffering Jay Onrait and Dan O’Toole from a mental health condition across all Sports broadcaster stages of life (childhood and adolescence, as well as young, mid, and later adulthood) to enable them to step forward to seek the help of health care professionals. 02 Raise awareness and knowledge of men’s mental health concerns through education in schools, colleges, communities and workplaces. 03 Defi ne and develop interventions (e.g. social, communication, education, and advocacy), which lead to the prevention of mental illness or enable early recognition and treatment among men and their loved ones. With the second funding opportunity Movember Canada allocated a CAD $1 million investment for applications addressing professional health education proposals to improve the mental and physical health of men and boys. Applications are to: 01 Address a specifi c mental and physical health gap in knowledge of health care professionals as it relates to boys’ and men’s health. 02 Support a holistic and innovative approach integrating mental and physical health needs of boys and men to improve outcomes. It is anticipated that a holistic approach will yield better results than a single, isolated health education approach. Applications for both RFPs will undergo a peer review panel of Canadian and international experts with funding to be awarded to successful applicants by Movember 1st.

73 74 NEW ZEALAND

NEW ZEALAND Knowing family history, sharing personal MEN’S HEALTH experiences and engaging with health PARTNERS professionals is becoming common practice with Mo’s in New Zealand. TopMo Combine this with the outstanding Moments relationship that we have developed with our men’s health partners, the work they are doing with Movember funds and the 01 Mo is truly affecting the kiwi men’s health Huge growth in the rural areas of landscape. New Zealand, particularly the amazing A special mention must go to our Mo community of Timaru raising over ambassadors who kindly lent their profile $30,000 and tackling the issue of men’s and top lip to promote the campaign, they mental health head on. went over and above in 2012 and were 02 a huge part of building the awareness. Mitre10 joining as a major sponsor Olympic gold medallist Eric Murray led the giving Movember NZ national reach charge with his golden handle bar and was and mobilising their staff to be A WORD FROM NEW ZEALAND’S well supported by the Wellington Phoenix, our highest fundraising team. COUNTRY MANAGER, ROBERT DUNNE All Blacks and Black Caps on tour, Radio 03 DJ Jay Reeve and Mo Sista Melodie Fantastic support from the media 2012 was Movember’s seventh campaign Robinson. in New Zealand and the Mo Bros and with over 400 media articles. Mo Sistas again turned out in force. Thank you for all your effort, dedication 04 The campaign continues to grow and is and passion that has made the 2012 $500,000 of free advertising donated now truly a national event with Mo’s from campaign one of the most successful through partnership with Carat media. Cape Reinga to Bluff and everywhere to date, it is truly humbling to see 05 in between. the lengths our community will go to Ambassador support led by Olympic gold in improving the life of men in this country. medallist Eric Murray and professional While the growth of the campaign Thank you to the men that grew, the continues every year, the real satisfaction sports teams the Wellington Phoenix, people who donated to them and the All Blacks and New Zealand Cricketers. comes from the development in the Mo Sistas that told us we looked great! conversations and the actions that 06 our Mo community are taking due to their Can’t wait to do it all again next year. Development of giant grass moustache at involvement in the campaign. Our Mo Bros Ardmore airfield to kick off the campaign. and Mo Sistas are still having a lot of 07 fun but throughout 2012 I was constantly Increase in community events supporting being told of the conversations our the campaign including the Auckland community was having with their family, Mo Hunt, Tika Bull rush, Christchurch friends and workmates that was affecting Forceback champs and many more. their behaviour. 08 Terrific turn out at the end of month Movember gala partés with some outstanding Mo’s and costumes. The quality of Mo’s was acknowledged with two of the four international Men of Movember coming from New Zealand and the eventual winner being Wellington Man of Movember Chris Thwaites. NEW ZEALAND RESULTS SUMMARY 2012 2011

Participation Registered Mo Bros and Mo Sistas 15,059 13,134 Number of individual donations 52,449 45,580

Funds raised Total funds raised NZD $1,644,114 NZD $1,427,133

Community awareness Movember media hits 413 298 Total visits to website 428,187 2.77 million

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MEN’S HEALTH PARTNERS CANCER SOCIETY WITHOUT THE SUPPORT OF MOVEMBER, INFORMATION The Cancer Society continues to THE CANCER SOCIETY WOULD NOT HAVE In 2012 Movember New Zealand continued be New Zealand’s leading organisation BEEN ABLE TO ESTABLISH AND GROW THE to work with the Mental Health Foundation dedicated to reducing the incidence ‘GET THE TOOLS’ PROGRAMME. WHAT of New Zealand and the Cancer Society of cancer and ensuring the best cancer ORIGINALLY STARTED AS A WORKPLACE of New Zealand. care for New Zealanders. SUPPORT PROGRAMME AND WEBSITE With a head offi ce in Wellington, 6 regional HAS EVOLVED INTO OUR NATIONAL MEN’S THE MENTAL HEALTH offi ces and 15 centres throughout the HEALTH STRATEGY WHICH INCLUDES FOUNDATION OF NEW ZEALAND country, the Cancer Society is ideally set ACTION PLANS WITH SUPPORTIVE CARE, The Mental Health Foundation of up to work with Movember on a shared HEALTH PROMOTION, VOLUNTEERING AND New Zealand is an organisation driven to goal of reducing the impact of prostate RESEARCH. SUPPORT FROM MOVEMBER ensuring that individuals, communities and cancer on New Zealanders and their loved HAS ENABLED THE CANCER SOCIETY organisations work to improve and sustain ones. Together Movember and the Cancer TO NOT ONLY PROVIDE LEADERSHIP FOR their mental well-being and reach their Society are dedicated to: MEN’S HEALTH IN NEW ZEALAND BUT full potential. Funds raised through 01 REDUCE THE INCIDENCE, IMPACT AND the Movember campaign are being Funding important, world class STRESS OF CANCER FOR MEN AND THEIR used to significantly increase awareness New Zealand research into the cause, FAMILIES. LIKE MY KIDS ASK ME WHEN of men’s mental health in this country. diagnosis, prevention and treatment WE TRAVEL “ARE WE THERE YET”? of cancer. I WOULD USUALLY REPLY “ALMOST 02 THERE”. I CAN HONESTLY SAY THAT WITH OUR PARTNERSHIP WITH MOVEMBER Providing information, support THE SUPPORT FROM MOVEMBER WE ARE CONTINUES TO PROVIDE OPPORTUNITY TO and advocacy to those affected by DEFINITELY ON OUR WAY AND HEADING WORK IN INNOVATIVE WAYS TO ENGAGE prostate cancer. IN THE RIGHT DIRECTION IN MAKING WITH MEN AND MAKE A DIFFERENCE A DIFFERENCE IN THE LIVES OF KIWI MEN. TO THEIR MENTAL HEALTH AND WELL- 03 BEING. A PROGRAMME FOCUSSING ON Raising community awareness about STEVE KENNY MAORI MEN AIMS TO INCREASE MENTAL prostate cancer. “GET THE TOOLS” PROGRAM MANAGER, WELL-BEING LITERACY, PROMOTE CANCER SOCIETY CULTURE AS A PROTECTIVE FACTOR AND OPEN UP NEW PATHWAYS FOR SUPPORT. IN EARTHQUAKE AFFECTED CHRISTCHURCH A PROGRAMME IN CONJUNCTION WITH THE CANTERBURY MEN’S CENTRE WILL USE LOCAL PROJECTS TO BENEFIT INDIVIDUAL MEN AS WELL AS COMMUNITIES AND CREATE THE MOMENTUM FOR POSITIVE MENTAL HEALTH. WITHOUT THE SUPPORT OF MOVEMBER— NONE OF THIS WOULD BE POSSIBLE! JUDI CLEMENTS CHIEF EXECUTIVE OFFICER, MENTAL HEALTH FOUNDATION

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AMBASSADORS PARTNERSHIPS Eric Murray Olympic gold medallist MAJOR Brodie Retalick PARTNERS All Black Richard McCaw All Black Captain Maz Quinn Pro surfer Jay Reeve 91ZM DJ Wairangi Koopu Mai FM DJ Will Hall Actor Wellington Phoenix SUPPORTING League soccer team PARTNERS Aaron Mauger Former All Black Jo Holley MC and personality Melodie Robinson Sky Sports presentator Markus Wheelhouse Pro golfer Matt Watson ITM Fishing Show host John McBeth Sports presentator Jared Hoeata Otago Highlander

77 78 IRELAND

IRELAND The month started with a plethora of MEN’S HEALTH events such as the Gael Force Turf Guy PARTNER race and the Dublin Web who both made Movember their supporting charity for the TopMo events. The traditional shave-down took Moments place in the Warldorf Barbershop where ambassadors and Mo’s alike shed their facial hair and danced the Jig of The Lively 01 Lip to commence their hairy journey. Registrations reached a new high with As the rugby Autumn Series took place over 17,250 Mo Bros and Mo Sistas signing during the campaign, rugby players played up to be part of what became the largest a huge part in bringing the campaign Irish campaign in terms of participation to the wider community. Key international and funds raised. and provincial players, including Irish rugby 02 captain Jamie Heaslip, who lead the team Facebook and Twitter enjoyed an increase out Mo fi rst, promoted the campaign. in the size of the communities of 24% and They were featured in videos that were 207% respectively. The Facebook page A WORD FROM IRELAND’S seeded out to media and shown at each also drove the highest number of COUNTRY MANAGER, NEIL ROONEY of the international games in front of community interactions of any Irish 50,000 people in Dublin’s Aviva stadium, campaign to date with over 16,800 likes In 2012 Ireland saw 17,250 Mo Bros and comments being published. and Mo Sistas take part in what proved to 27,000 at Thomand Park and online where be the biggest campaign since Movember they were watched over 10,000 times. 03 was introduced to the country six years ago. With 2013 now in our sights we can The campaign drove 863 media hits take a step back to refl ect on the amazing throughout the month, including The 2012 Irish Movember campaign once an eclectic cross section of Mo Bros from again attracted Mo Bros and Mo Sistas support we received from the Irish Movember community, whose loyalty, the Irish Air Corps to footballers appearing across a wide variety of backgrounds— on the Late Late Show as well as the passion and dedication to both Movember from farmers and footballers to Movember Cook Book making the cover programmers, postmen, poets and priests, and programs we support made 2012 of the Living section of the Sunday Times. the Mo became ubiquitous throughout the most remarkable campaign Ireland 2012 was the inaugural year of Gillette’s the month of Movember. With great growth has ever seen. Thank you. partnership with the Irish campaign. The comes great awareness and support ‘Best a Mo can get’ campaign included for the Irish Cancer Society who, along branded product, advertising spend and with Movember’s Global Action Plan, are support at key events across the country. the benefactors of the €2.1 million raised 04 in Ireland in 2012. A community roll out with An Garda Síochána saw 115 Garda registering and raising over €26,200, creating wide awareness of the campaign in communities across the country. 05 The Irish rugby team were led out of the tunnel for the Autumn International series moustache first with Jamie Heaslip and several key players donning the Mo. They were also featured in videos that were shown on the big screens at half time calling on supporters to join them on their IRELAND RESULTS SUMMARY 2012 2011 Movember journey and register for the campaign. The videos were also viewed over 10,500 times on YouTube. Participation Registered Mo Bros and Mo Sistas 17,250 15,454 06 The Irish operations team fielded a record Number of individual donations 70,392 63,402 number of queries from the Mo community with a 28% increase in the number of Funds raised phone calls and a 77% increase in the Total funds raised €2,146,464 €1,735,380 number of emails received.

Community awareness Movember media hits 863 787 Total visits to website 580,183 2.88 million

79 IRELAND

MEN’S HEALTH PARTNERS Funds raised during Movember have PARTNERSHIPS INFORMATION made this work possible, and have allowed the Irish Cancer Society to work towards IRISH CANCER SOCIETY reaching our goal of transforming the MAJOR PARTNERS The Irish Cancer Society, using funds raised experience of men with prostate cancer. through the Movember Community, has undertaken a number of initiatives which will make real differences to the lives of men SUPPORT FROM MOVEMBER AND with prostate cancer and their families. THE THOUSANDS OF IRISH MO BROS Their 2011 survey, conducted by AND MO SISTAS HAS BEEN TRULY Millward Browne Lansdowne, found that REMARKABLE. THROUGH THE FUNDS men felt unsupported at almost every RAISED TO DATE A NUMBER OF PROJECTS stage of their cancer journey. Many felt ADDRESSING BOTH RESEARCH AND they made life-changing decisions without SUPPORT HAVE BEEN MADE POSSIBLE. fully understanding the side-effects. PROSTATE CANCER RATES IN IRELAND Physical side effects and psychological REMAIN AMONGST THE HIGHEST IN THE challenges were of most concern. WORLD SO THIS INVALUABLE SUPPORT SUPPORTING The Society has used these survey FROM MOVEMBER IS HELPING US TO PARTNERS fi ndings to lobby the National Cancer REACH OUR GOAL OF TRANSFORMING Control Programme (NCCP) in 2012 THE EXPERIENCE OF MEN WITH to address the information and support PROSTATE CANCER. needs of men with prostate cancer. JOHN MCCORMACK Funds raised by Mo Bros and Mo Sistas CEO, IRISH CANCER SOCIETY in Ireland continue to fund vital services including the Cancer Information Service (CIS) which provides up-to-date and accurate information, advice and support AMBASSADORS for anyone concerned about cancer. Jamie Heaslip In 2012, queries about prostate cancer Irish rugby captain to the Society’s National Cancer Helpline Cian Healy increased again on the previous year Ireland and Leinster rugby player with over 1,700 calls. During November John Muldoon 2012, CIS held its fi rst ever live prostate Connacht rugby player cancer Q&A with specialist prostate cancer nurses via Facebook. Numerous Packie Bonner private messages were received and were Former Ireland and Celtic goalkeeper subsequently followed up. The live thread Padraic Harrington was seen by 10,760 people. Irish golfer One of the major gaps in prostate cancer Ray Houghton care is the lack of a coordinated approach Former Ireland International footballer to supporting men post-treatment. In 2013 and sport pundit the Irish Cancer Society will launch their Paddy McKenna CASE (Care, Advice, Support, Education) Radio and TV broadcaster initiative which will be piloted initially in two hospitals that specialise in prostate cancer Paul Carberry treatment. These specialist nurse-led Irish jockey clinics will support men and their families Jerry Fish make the transition from the treatment Rock legend phase to the survivorship phase and will Nick Munier concentrate on improving quality of life for Restaurateur and presenter men who have had prostate cancer. on Ireland’s Masterchef Holly Carpenter Top Irish model Daniella Moyles TV presenter Cici Cavanagh DJ and model Don Conroy Irish author, artist and conservationist

80 IRELAND

81 82 SOUTH AFRICA

SOUTH AFRICA A WORD FROM SOUTH AFRICA’S Renowned South African media MEN’S HEALTH COUNTRY MANAGER, GARRON GSELL personality and testicular cancer survivor, PARTNER Mark Pilgrim dominated the South African With over 30,000 Mo Bros and leaderboards in 2012, ultimately enjoying Mo Sistas standing up and registering the coveted Mo Mo status for his in South Africa, Movember enjoyed outstanding efforts to raise awareness exceptional growth in 2012 with a 71% and funds, while Mo-mentor Jack Parow increase in registration figures from the shared his personal story in the media 2011 campaign. These registrations were for the first time having lost his father representative of all of the 9 provinces, to prostate cancer 8 years ago. making Movember a truly a national South African campaign. Men’s Health Partner, CANSA launched three Movember funded survivorship Major partner OUTsurance joined programmes which will see South African low cost airline kulula.com as partners men from all walks of life benefit from to the campaign, providing extensive treatments funded through the Movember media support through pay-to-air satellite campaign. DSTV to the campaign. This included features during the Springboks Northern As the only official Movember campaign Hemisphere Tour broadcasts with currently hosted on the African continent, ‘Mo-of-the-match’ driving the association we are humbled and truly grateful for with the National Rugby Team. the efforts of our Mo Bros and Mo Sistas in South Africa who have continued to The financial services industry continued lead the charge and drive the awareness to generate immense support for the of these diseases affecting our fellow campaign and reiterated the excitement countrymen. We look forward to welcoming which has been prevalent amongst them to Movember 2013. the country’s financial hub. Movember 1st began with the viral sharing of the comedy duo, Derek Watts and the Sunday Blues Movember Song parody to Carly Rae Jepsen’s ‘Call Me Maybe’ video, which gained global awareness during the month, receiving over 200,000 views and achieving award-winning Moscar status.

SOUTH AFRICA RESULTS SUMMARY 2012 2011

Participation Registered Mo Bros and Mo Sistas 30,759 17,986 Number of individual donations 29,874 17,978

Funds raised Total funds raised ZAR7,180,382 ZAR4,634,337

Community awareness Movember media hits 722 300 Total visits to website 290,044 2.61 million

83 SOUTH AFRICA

06 MEN’S HEALTH PARTNERS PR & Media INFORMATION TopMo Movember enjoyed presence and coverage Moments across all media platforms, providing CANSA 2012 a fully integrated campaign. Online, Movember partners with CANSA as broadcast and print worked in unison its men’s health partner in South Africa, to achieve some remarkable publicity. whereby 3 key survivorship projects 01 07 and activities are currently being piloted 2012 Moscar Winners— National Footprint of Registrations from funding received to date. These Derek Watts & The Sunday Blues: Registration data confirmed the piloted programs include the Patient The Movember Song: registration footprint from 2012 extended Navigation Program—which consists launched on YouTube on 1 Movember, to include all 9 of the Provinces which of 100 contractors, comprising of prostate The Movember Song by parody group constitute South Africa, resulting in cancer survivors serving as navigators; Derek Watts and the Sunday Blues Movember becoming a national campaign. the CANSA Care Centres—which serve generated extensive social media, as interim homes for patients whilst receiving over 200,000 views 08 Registration Growth at 71% receiving treatment; as well as the CANSA during the month and going on to win Councillors that offer a wide range of the Moscars award. In the 3rd year as an official campaign, South Africa achieved solid growth figures, professional and therapeutic advice and 02 establishing a greater platform of Mo Bros support groups for men suffering with Mark Pilgrim— and Mo Sistas on the African continent. these diseases. Television and Radio host and testicular cancer survivor’s participation: 09 The development of these and future Daniel Beddingfield performing Movember men’s health program will Having raised over R 270,000 and continue to be driven through CANSA’s becoming the South African Mo-Mo at Pretoria Gala Parté While touring in South Africa during national footprint ensuring that South for 2012, Mark shared his personal story Africans from all walks of life, including as a testicular cancer survivor and Movember, Daniel met the Movember crew challenged various large corporations on a flight from Cape Town. He offered those from the remote and rural areas to match his fundraising efforts. to perform at the Pretoria Gala parté in the country gain access to support alongside Jack Parow much to the and treatment for prostate and testicular 03 amazement of the Pretoria Movember cancers. Jack Parow—Local Musician: community. Jack Parow supported the campaign with live performances at the Launches 08 Springbok Rugby Team THE CANCER ASSOCIATION OF SOUTH and each of the Gala Parté’s, and engaged AFRICA CANSA IS VERY GRATEFUL FOR his 166,000 Facebook fans to register Mo of the match ( ) and join his Parow Troopers team Movember enjoyed support from various THE PARTNERSHIP WITH MOVEMBER on the Movember site. of the Springboks during the 2012 AND THE SUPPORT OF THE SOUTH campaign, including Andries Bekker, AFRICAN PUBLIC. MOVEMBER TRIGGERS Jack, who normally does not speak in the Frans Steyn and Dean Greyling as well as CONVERSATIONS BETWEEN MEN media about his personal life, conducted the 7’s side who were competing abroad. REGARDING ISSUES SURROUNDING THEIR media interviews and spoke openly about HEALTH (PARTICULARLY PROSTATE AND his dad passing from prostate cancer. TESTICULAR CANCERS). THE SUPPORT 04 Grassroot engagement— ENABLES CANSA TO EXTEND AND Music and Skating: IMPROVE ON CANCER PATIENT CARE AND Forming part of the strategic launch phase, SUPPORT PROGRAMMES FOR PROSTATE Movember was invited to attend AND TESTICULAR CANCER SURVIVORS. the International Skate Event, the Maloof THE RECENTLY IMPLEMENTED Money Cup featuring top local and MOVEMBER-FUNDED CANCER CARE international skaters, as well as the AND SUPPORT PROGRAMS ARE ALREADY Rocking the Daisies music festival staged SEEN TO ENHANCE AND ENSURE A MORE in Cape Town which served as a key INDIVIDUALISED AND NEED-FOCUSED grassroots engagement activity for key CARE TO PROSTATE CANCER PATIENTS. communities. SUE JANSE VAN RENSBURG, 05 CEO OF CANSA Major partner OUTSurance supporting media campaigns: Providing an comprehensive television campaign driving the Movember messages, Major partner OUTsurance’s 30 second commercials were flighted strategically to ensure effective reach, providing a call to action for registration and fundraising.

84 SOUTH AFRICA

AMBASSADORS PARTNERSHIPS Mark Pilgrim Radio and television personality MAJOR and testicular cancer survivor PARTNERS Zander Tyler aka Jack Parow Catherine Grenfell Bryan Habana Nik Rabinowitz Local comedian Pete Goffe-Wood SUPPORTING Celebrity chef/judge PARTNERS of Masterchef South Africa Derek Watts & the Sunday Blues Anton Taylor 2011 International Man of Movember Kai Linde Extreme Sports MC and online radio show host Paul Snodgrass Local comedian, actor and online radio host Doctor Darren Green Media personality with radio show and weekly print inserts

85 EUROPE

MOVEMBER CONTINUED TO GATHER MO-MENTUM THROUGHOUT EUROPE IN 2012, WITH CAMPAIGNS ADDED IN AUSTRIA, FRANCE, GERMANY, SWEDEN AND SWITZERLAND. ACROSS THE 12 PARTICIPATING COUNTRIES, OVER 88,000 MO BROS AND MO SISTAS RAISED MORE THAN €2,690,000. AND TEAM MOVEMBER CREATED 27 EUROPEAN VERSIONS OF MOVEMBER.COM, SPEAKING IN A TRULY INTERNATIONAL VOICE.

86 AUSTRIA

A WORD FROM AUSTRIA’S All this good Mo’ing supports COUNTRY MANAGER, DAN COOPER Movember’s Global Action Plan (GAP), a collaborative programme to accelerate More than 2,300 passionate Mo Bros research outcomes and change the lives TopMo and Mo Sistas brought home the first of those affected by prostate cancer. Moments Movember Austria campaign in 2012, And it doesn’t get better than having proudly growing and supporting the ultimate man-stamp of approval: fine moustaches and raising €44,915 a team of top Austrian urologists backed for Movember’s Global Action Plan. 01 the campaign, showing support through Great sporting involvement from the ice Grassroots participation and a love the power of their Mo’s. hockey community with the country’s top of fine moustaches helped establish the Thanks to all our Austrian Mo Bros and three teams all growing and fundraising. campaign in Vienna as well as building Sistas for a great first year and we can’t 02 communities in cities across Austria such wait for 2013. as Graz, Innsbruck, Linz and Salzburg. A group of Austrian urologists backed the campaign and became one of the most A true highlight of the campaign was AMBASSADORS active Movember teams in Austria. having Movember ambassador Herbert Herbert Prohaska 03 Prohaska on board. A legend of Austrian Footballing legend Legend of Austrian football, Herbert football led the way and inspired Mo Prohaska, re-grew his legendary Bros across the country by re-growing Nico Delle Karth Olympic athlete moustache after a gap of more than his famous moustache after a break 30 years. of more than 30 years. It was an honour Niko Resch 04 to welcome the return of what is arguably Olympic athlete Austria’s most famous moustache of all A huge 1,000-strong student party Ice hockey players from the Graz 99ers, for Movember took place at Pratersauna time for Movember—we hope we’ll see Vienna Capitals, and Red Bull Salzburg it again in 2013. in Vienna. Handball players from Fivers Margareten 05 Austria’s hockey community supported More than 200 media hits and 700% the campaign in the stands and also growth in the number of Facebook page on the ice, with fans and players from the likes from 2011. country’s three biggest ice hockey teams (Vienna Capitals, Graz 99ers and Red Bull Salzburg) getting behind Movember. It wasn’t just the ice hockey community getting behind the campaign though— we also had the support of handball players, including the Fivers Margareten team who put men’s health firmly on the agenda by playing matches with their Mo’s.

AUSTRIA RESULTS SUMMARY 2012

Participation Registered Mo Bros and Mo Sistas 2,307 Number of individual donations 1,430

Funds raised Total funds raised €44,915

87 BELGIUM

A WORD FROM BELGIUM’S Whether you were in the market COUNTRY MANAGER, for a custom suit or a delicious lunch, MARK LERUSTE the Mo Bros and Mo Sistas of Belgium’s coolest stores and cafés were there to TopMo 2012 was the second year of Movember share the Mo love. Café Costume and Ellis Moments running in Belgium, and it was great to Gourmet Burger got behind Movember see so many more moustaches sprouting once again, keeping our Mo’s both well across the country with registrations dressed and well fed. up 277% from the 2011 campaign. 01 Belgium’s different communities make The biggest highlight of the 2012 campaign Solid growth from 2011, with the total for an exciting Movember journey, with was announcing how funds raised are number of Mo Bros and Sistas growing the word of the Mo reaching across helping to change the face of men’s 277% to 2,826. Brussels, Gent, Antwerp and the country’s health. Leading prostate cancer researcher 02 different languages. Professor Johannes V. Swinnen from the Movember Belgium’s Facebook University of Leuven was awarded a grant fans trebled from 2011. The campaign started to get strong of €70,000 as part of Movember’s Global support from the corporate communities 03 Action Plan (GAP). He is the country’s first Pro basketballer Tomas Van Den Spiegel with teams from Serco, MCI, Grayling, ever GAP researcher and is leading the Euroclear and PepsiCo battling it out for promoted Movember on national TV show way for Belgium, putting prostate cancer ‘The World’s Smartest Man’. the team fundraising top spot. Well done and men’s health firmly on the agenda. to Serco for coming out on top of the 04 fundraising fight. A special Mo menu was created at AMBASSADORS Ellis Gourmet Burger and custom suits Movember support began to take hold Tomas Van Den Spiegel in the Belgian sporting world. We saw with Movember lining appeared courtesy Professional basketball of Café Costume. Mo’s on the rugby pitch and in the stands, with teams from three key cities getting Koen Wauters 05 involved: Antwerp RC, Brussels Celtic, Flemish singer and 150 media hits. and Brugsche RC. Pro basketballer Tomas television presenter Van Den Spiegel took his love of the Mo on air, promoting Movember on national TV show “The World’s Smartest Man”. We tend to agree—it is a smart man indeed whose Mo can both look amazing and raise awareness for men’s health.

BELGIUM RESULTS SUMMARY 2012 2011

Participation Registered Mo Bros and Mo Sistas 2,826 545 Number of individual donations 3,127 1,293

Funds raised Total funds raised €62,127 €57,045

88 CZECH REPUBLIC

A WORD FROM THE REGIONAL 2012 also saw some great support from DIRECTOR FOR MAINLAND EUROPE, corporates with teams from the likes BILL MCINTYRE of GE money, KPMG, Dell and Deloitte putting Mo’s in their boardrooms TopMo Building on the momentum of 2011, and competition on our leaderboards. Moments Movember in Czech Republic stormed The guys at Harley Davidson took their 2012, producing some incredible results. handlebar heritage for inspiration and The number of Mo Bros and Mo Sistas raised an impressive 40,800 Kc! And 01 getting involved grew four-fold from 2011 it was great to have the support of two to 7,412, with Mo communities building in A successful campaign with 7,412 household Czech brands, with Kofola and Mo Bros and Mo Sistas getting involved Prague, Brno and Ostrava, as well as in Seznam as two of our biggest supporters. smaller cities such as eské Bud jovice, across the Czech Republic. Hradec Králové and Pardubice. Welcome, This fantastic 2012 campaign gave 02 citizens of Movember! us much to celebrate and Mo Bros and Funds raised hit hit 2,095,379 Kc— Mo Sistas in Prague and beyond got the biggest total yet for Movember This fantastic growth in participation was down and partied, Mo style. Having fun, Czech Republic. mirrored in the funds raised by these keen doing good and changing the face Mo Bros and Mo Sistas. A neat 284% 03 of men’s health: we can’t wait to carry Facebook drove participation once again, increase from 2011 saw over 2 million Kc on this journey in Movember 2013. dedicated to changing the face of men’s and the number of fans grew 162% health. We are truly honoured by all from 2011 to 16,770. the hard work and fine Mo’s that went into AMBASSADORS 04 this result, and proud to be supporting Matthew Ruppert Great media coverage, with 400 media hits the newly established men’s health charity Musician through the campaign. MUŽI PROTI RAKOVIN . Ondřej Brzobohatý 05 Flying the flag not only for his country Musician Well-attended events marked key but also for Movember was Olympic gold Orion moments of the campaign, with the launch medallist David Svoboda, who inspired Rapper seeing around 150 attendees and more many sports lovers to Mo in the name than 500 Mo Bros and Mo Sistas Martin Černík celebrating the end of Movember Gala. of men’s health. Teams in baseball, Athlete football, rugby and floorball all got involved 06 and a major highlight for 2012 was the Ondřej Bank A high-profile Movember ice hockey game involvement of the Czech Republic’s two Athlete took place between HC Slavia Praha and leading ice hockey clubs. HC Slavia Praha David Svoboda AC Sparta Praha, putting Mo’s on the ice and AC Sparta Praha both got behind Olympic gold medallist and men’s health on the agenda. Movember, taking their Mo’s on the ice Bob Sindelar 07 and raising both awareness and funds TV presenter Olympic gold medallist David Svoboda through their hairy displays on the ice. became a passionate ambassador for Mo Dara the 2012 campaign. TV presenter Nancy Korec TV presenter

CZECH REPUBLIC RESULTS SUMMARY 2012 2011

Participation Registered Mo Bros and Mo Sistas 7,412 1,456 Number of individual donations 5,160 685

Funds raised Total funds raised CZK2,095,379 CZK599,275

89 DENMARK

A WORD FROM DENMARK’S Teams from the banking and oil sectors AMBASSADORS COUNTRY MANAGER, DAN COOPER got down to the serious business of Outlandish growing Mo’s and raising funds, fiercely Hip hop band 2012 was only Movember Denmark’s fighting the good fight for the top spots second year, but what a campaign! on the leaderboard. Nice one Saxo Bank, David Dencik Thousands more Mo Bros and Mo who reached second place with 126,000 Actor Sistas got involved and spread the word, Kr. However, it was Danish hip-hop trio Players at FC København until Denmark reached the amazing totals Outlandish whose team won out in the Henrik Drusebjerg of more than 14,900 participants and end. These Mo-loving boys took a break Financier raised a total of 2,350,895 Kr for men’s from topping the charts and instead health—more than double the 2011 total. topped the leaderboard by raising an The Danish Olympic handball team Together, the Danes are taking Movember incredible 140,000 Kr along with their fans. including Mikkel Hansen, to the next level and that means big steps Lasse Boesen and Bo Spellerberg towards changing the face of men’s health. All this excellent Mo growing and fund raising couldn’t have a better purpose. The strong online following of 2011 In 2012, for the very first time, Movember showed absolutely no sign of slowing and, brought together Denmark’s leading testament to huge grassroots support minds in prostate cancer to champion for Movember Denmark, the number a collaborative research model pioneered of Facebook fans grew more than 50% by our Global Action Plan (GAP). The to 35,825. Movember continued to get Danish Prostate Cancer National Advisory great support from the Danish media with Committee was established, with leading more than 400 pieces of media coverage researcher Dr Andreas Røder from and a 14-hour Mo marathon on comedy Copenhagen University Hospital offering channel TV2 Zulu on 1st Movember. his expert skills and knowledge as Chair. Sporting events also drove strong This Committee will oversee and identify participation, and a big highlight for innovative prostate cancer research 2012 was the football tournament hosted to be funded by Movember Denmark, by Fodboldfabrikken. This five-a-side to truly change the face of men’s health. competition had teams of Mo Bros battling it out for the chance to play their UK counterparts in the inaugural Movember European Cup Final. Luckily there was some excellent Mo inspiration on offer from Danish football champions FC København. Not only did the country’s top team put some top Mo’s on the pitch, they also raised 17,000 Kr.

DENMARK RESULTS SUMMARY 2012 2011

Participation Registered Mo Bros and Mo Sistas 14,909 7,647 Number of individual donations 13,873 7,326

Funds raised Total funds raised DKK2,350,895 DKK1,164,540

90 08 Popular Danish band Outlandish grew moustaches and topped the team TopMo leaderboard for fundraising with support Moments from their Mo-loving fans. 09 The end of Movember Gala cemented 01 its legendary status in Copenhagen, Funds raised more than doubled from attracting more than 400 revellers to 2011, reaching more than 2,350,000 kr. the historic Bremen Teater venue. 02 10 The number of Mo Bros and Mo Sistas Mo’s sprouted on trains, river boats getting involved in Denmark almost and buses across the country thanks doubled from 2011, with a total of 14,909. to the wheels heroes at Arriva. 03 11 Social media continued to drive Björn Borg said Ja! to Movember once participation in Movember, with Facebook more, growing Mo’s and running some fans reaching an enormous 35,825, great activations like in-store shave which is more than 50% up on 2011. downs, gifts for Mo Bros and Sistas, and an outdoor advertising campaign. 04 Some hairy competition got underway 12 as five-a-side football teams battled it out Getty brought an exhibition for the chance to play the UK champions of moustachery to the Movember in the very first Movember European Cup launch event. Final. Big thanks to Fodboldfabrikken for 13 hosting! Great coverage with 400 media hits 05 including a 14-hour Mo Marathon on TV2 Football Club København showed their Zulu, Denmark’s largest comedy channel. support by sporting Mo’s, and 2012 was the year moustaches got mobile, with a Mo Run and a Movember Cross Fit event taking place in Copenhagen. 06 The number of Mo Bros and Mo Sistas getting involved in Denmark almost doubled from 2011, with a total of 14,900. 07 A huge range of Movember events took place, from shave downs to sporting days and parties in Copenhagen and Aarhus.

91 92 FINLAND

A WORD FROM THE REGIONAL It was fantastic to see hockey fans and DIRECTOR FOR MAINLAND EUROPE, players creatively supporting the campaign BILL MCINTYRE and a real highlight was Helsinki based team HIFK creating a special Movember TopMo 2012 was a landmark year for Movember mask for their goalkeeper. The mask, which Moments Finland, with its most successful campaign was covered with pictures of team-mates to date, and huge thanks to all the Mo sporting their fine Movember moustaches, Bros and Mo Sistas who made it happen. was worn throughout the campaign and Participation rose fivefold from 2011 to 01 then auctioned off at the end, with Finland’s Movember Finland saw fivefold growth more than 14,900 Mo Bros and Mo Sistas, leading professional poker player placing who raised over €307,000. in participation from 2011, reaching the highest bid! 14,921 Mo Bros and Mo Sistas. From Helsinki to Espoo, Tampere and The support of the media in Finland 02 Turku, moustaches were sprouting across was fantastic with more than 500 pieces It was a strong year for fundraising, Finland, and we even saw the home of coverage generated for the campaign. with a total of €307,759 raised which is an of Santa Claus get involved as a team With such fantastic support and increase of more than 300% on 2011. from the local council in Rovaniemi, commitment across sports, media and reached the top 10 on the leaderboard. 03 communities, we can’t wait to see what’s The campaign grew through online social The support of the corporate community in store for 2013. networking, and Facebook fans more than also continued to grow in 2012, with doubled from 2011 to reach 23,244. Mo Bros and Mo Sistas from Nokia, AMBASSADORS Nordea, Microsoft, AIG and Sanoma 04 Tim Sprav Groom barbers helped Finland keep it battling it out at the top of the leaderboard. Footballer Well done to all the motivated Mo’s at neat, supporting Movember by holding shave down events and offering PAF who hit the top spot. Risto Mikkola Finnish Masterchef discounted shaves for Mo Bros all month. Central to the success of the 2012 Damp Cookie 05 campaign were the hairy hockey heroes All members of the national ice hockey of SM Liiga, the national ice hockey league. Ice hockey players league SM Liiga got involved in Movember, All the teams got behind Movember, with across all the teams putting Mo’s on the ice and spreading the players growing Mo’s and raising funds men’s health message across the country. and motivating fans, and even referees The league ranked as Finland’s top got involved. The SM Liiga network was network with more than €15,000 raised the top-ranking Finnish network for 2012, for men’s health. raising more than €15,000. 06 Helsinki-based ice hockey team HIFK became passionate Mo Bros, reaching second place on the fundraising leaderboard with more than €6,000. 07 The Finnish Football League and the Finnish Horse Racing Association also supporting the campaign, spreading the word of the Mo throughout the sporting world of Finland. 08 Movember Finland generated more than 500 pieces of media coverage during the campaign, with fantastic support from the country’s biggest media House Sanoma, whose sport magazine and daily paper provided ongoing Mo updates. 09 FINLAND RESULTS SUMMARY 2012 2011 Fantastic events participation, with 200 attending the launch and 400 celebrating all things Mo at Helsinki’s third Gala, alongside Participation many regional events for keen Mo Bros Registered Mo Bros and Mo Sistas 14,921 2,871 and Mo Sistas across the country. Number of individual donations 19,863 3,962

Funds raised Total funds raised €307,759 €74,304

93 FRANCE

A WORD FROM FRANCE’S And in France, Mo Bros of course know COUNTRY MANAGER, how to keep it neat and they did so in MARK LERUSTE style with the expert help of Alain le Maître Barbier. His traditional Paris barbershop TopMo 2012 saw the first Movember campaign is undoubtedly the best in town, and he Moments in France and it proved to be a great start. worked his very special shade of shave- Of all the first year campaigns starting down magic just for Movember. in 2012, France achieved the top spot for participation with more than 5,300 After such a fantastic first campaign, 01 Mo Bros and Mo Sistas taking part across we can’t wait to welcome back France’s The biggest new campaign the country. Mo Bros and Mo Sistas for 2013. for participation, with 5,370 Mo Bros Allez les Mo’s! and Mo Sistas getting involved. There was great support from the media 02 with more than 375 pieces of coverage AMBASSADORS A great first year fundraising during Movember including France Inter Jean-Philippe Doux result with €140,178. radio, a Canal + TV slot, L’Express and TV Presenter on M6 20 Minutes. This huge media support 03 helped get communities involved across Ben Broster The number of Facebook fans the country with Mo’s sprouting from Rugby player at Biarritz Olympique of Movember France increased Lille to Lyon and Paris to Pau, and this Pays Basque by more than 700% from 2011. great start was reflected on social media Patrick Guimez 04 with a 700% increase in Facebook fans Pro BMX rider Excellent media reach for the first year from 2011. French National Champion of campaign, with 375 media hits including France Inter radio, a Canal + TV slot, Both student and business communities Cyril Hijar L’Express and 20 Minutes. got stuck into some hairy competition, Former French rugby player growing passionate teams and fine 05 Emmanuel de Brantes TV presenter Jean-Phillipe Doux got moustaches, then vying for the highest Journalist fundraising spots. Teams from Petredec behind the campaign and rocked his Mo and OECD battled it out to the end, with Romain Sauvage on the 100% Mag show on M6, France’s less than €1,000 between them. Captain of Valenciennes second biggest TV channel. hockey team “Diables Rouges” There was also some good support from 06 Great participation and activations in the the sporting community with The Diables business community, with many corporate Rouges, Valenciennes’ top ice hockey teams reaching the top spots in the team, sporting Mo’s and donating the leaderboard including Google, Janssen ticket entry fees from one of their games to and Saxo Banque. the campaign. The rugby community also supported the campaign—we saw some 07 great participation from Biarritz Olympique Rugby teams and players got behind Pays Basque, the Rugby Club of Bordeaux the campaign, with Biarritz Olympique Pays and Aviron Bayonnais Rugby Union. Basque, the Rugby Club of Bordeaux and Aviron Bayonnais Rugby Union participating. 08 Valenciennes hockey team the Diables Rouges donated the entry fees from one of their games to Movember.

FRANCE RESULTS SUMMARY 2012

Participation Registered Mo Bros and Mo Sistas 5,370 Number of individual donations 6,753

Funds raised Total funds raised €140,178

94 GERMANY

A WORD FROM THE REGIONAL The first Movember campaign to run DIRECTOR FOR MAINLAND EUROPE, in Germany supported our men’s health BILL MCINTYRE partner, Bundesverband Prostatakrebs Selbsthilfe (BPS). It was fantastic to work TopMo Germany officially launched its first with an organisation which is making Moments Movember campaign in 2012, and what a difference to people’s lives, and great an incredible first year. Huge thanks are to have such strong commitment that their due to the 4,746 Mo Bros and Mo Sistas own team ranked in the top 10 fundraising 01 that made Movember Germany such teams for the campaign. a success by getting involved and raising The corporate world got right behind €150,000. Gut gemacht, guys! The battle for the top team was hard Movember, with teams growing at Rolls fought amongst business of all sizes Royce, PayPal, Wilkinson Sword, German Mo’s sprouted across the country, in Germany and went down to the last Barclaycard, Nike and Coca-Cola. from Berlin to Bremen and Dusseldorf few minutes with Berlin based Absolventa 02 to Dortmund. It was incredible to see so coming out on top, just beating Mücke, Fierce competition for the top team title, many cities getting involved and, outside of Sturm & Company and Rolls Royce. with local company Absolventa winning the capital, particularly strong communities out in the end with €8,500. of Mo Bros and Mo Sistas grew in If that was just year one for Movember Hamburg, Munich, Cologne and Frankfurt. Germany, we can’t wait to see what 03 2013 has in store! Football teams and players supported The campaign received amazing the campaign on and off the pitch— support from the media with 1,000 pieces AMBASSADORS Robert Huth, Fortuna Köln and Champions of coverage generated during the month. League team Schalke 04 all got involved. This coverage combined with some Robert Huth fantastic support from ambassadors from Footballer 04 Wilkinson Sword backed Movember the sporting, TV, and music worlds really Players at Shalke 04, and transformed an old VW Bulli van into helped to deliver a strong first campaign. led by Roman Neustadter a mobile barbershop. Footballer Robert Huth and ice hockey Players at Fortuna Köln player Constantin Braun of Eisbaren Berlin grew fine moustaches, whilst members Constantin Braun of the Schalke 04 team took their Mo’s Ice hockey player at Eisbaren Berlin as mascots to their Champions League Alex Voigt games during Movember. Schalke 04’s Guitarist, Jennifer Rockstock Roman Neustädter even made his debut I Heart Sharks for the German national football team Band sporting a Mo—well played Roman! Klaas Heufer With a helping hand (or blade) from Broadcaster Wilkinson Sword, Movember Germany kept it neat and what better way than in a refurbished VW Bulli. This compact barbershop on wheels toured cities in Germany, providing grooming services and advice to German Mo Bros.

GERMANY RESULTS SUMMARY 2012

Participation Registered Mo Bros and Mo Sistas 4,746 Number of individual donations 7,431

Funds raised Total funds raised €149,156

95 NETHERLANDS

A WORD FROM THE REGIONAL There was also huge support from rugby DIRECTOR FOR MAINLAND EUROPE, clubs with big thanks in particular to Rugby BILL MCINTYRE Club Waterland, Amsterdam Lowlanders, Rugby Club Tilburg, LRC DIOK and Rugby TopMo 2012 was a great year for Movember Club Zwolle—who all raised more than Moments in the Netherlands, with moustaches €1,000 for men’s health. spreading across the country and Mo communities growing in Amsterdam, The Dutch media continued to provide Rotterdam, the Hague, Utrecht and solid support with 225 pieces of coverage 01 beyond, as the campaign took off nationally. during the campaign. And there was plenty More than double the participation Both registrations and fundraising grew of press coverage of one of the biggest of 2011, with with 7,484 Mo Bros and impressively, with the number of Mo Bros highlights of the 2012 campaign, which Mo Sistas getting involved. and Mo Sistas doubling to 7,484 and the took place right at the start of Movember. 02 campaign raising more than half a million We took the Mo straight to market by There was good growth on Facebook Euros for men’s health. We salute each opening trading at the NYSE in Amsterdam with ‘likes’ moving from 7,869 to 14,455, and every one of the passionate Mo Bros on 30th October. What a way to start such which is 83% growth from 2011. and Mo Sistas who made it happen. an amazing month of Mo-growing and 03 fundraising—now that’s banging the gong More than 150 attendees at the launch As well as growing regionally, for men’s health. We’ll see you in 2013! the campaign saw great participation event, held at the aptly-named Bar from the corporate community with Moustache, and a rocking Gala with companies like ABN Amro, Nike, AMBASSADORS 300 Mo Bros and Mo Sistas joining Sanoma and Philips all getting involved Tim Sparv the celebrations. and underlining the variety of different Footballer 04 sectors backing the campaign. The Miralem Sulejmani Some top barbers helped all our Dutch technology sector was particularly strong Footballer Mo Bros keep it neat and both in the Netherlands. Google led the way Rotterdam’s Schorem and The Barber Kluun Shop in Amsterdam were key venues with the support they provided through a Author TV advert for their browser Chrome, which during the campaign. showcased how maximising the power Horace Cohen of online tools has helped the Movember Actor and comedian movement grow across the globe. Sander van de Pavert FC Groningen star player Tim Sparv kept Film director his footballing feet firmly on the ground, Manu van Kersbergen and proudly took his Mo onto the pitch and Rapper into the top five of Movember Netherlands’ Johannes van Dam individual fundraisers. 2012 was the first Restaurant and food expert year that the country’s top-level footballers got behind the campaign, and it was incredible to see this inspire participation among sports-lovers.

NETHERLANDS RESULTS SUMMARY 2012 2011

Participation Registered Mo Bros and Mo Sistas 7,484 3,329 Number of individual donations 21,687 14,243

Funds raised Total funds raised €501,666 €271,188

96 NORWAY

A WORD FROM NORWAY’S However it was Norway’s ice hockey COUNTRY MANAGER, DAN COOPER heroes who took the top spot in the end. A big highlight for 2012 was 2012 was the second Movember the involvement of the Stavanger Oilers, TopMo campaign in Norway and we were blown who were determined to put Mo’s on Moments away by the passionate engagement the ice and men’s health on the agenda. of 17,297 Mo Bros and Mo Sistas— They held a special Movember match, four times the number involved in 2011. showcasing their moustaches and raising As well as the amazing awareness 01 318,000 Kr thanks to sponsors who made An amazing level of participation raised, the Mo Bros and Mo Sistas a donation for every single fan who came raised a fantastic total of 4,880,794 Kr. for the campaign’s second year with to cheer along the Oilers. 14,907 Mo Bros and Mo Sistas raising Whilst Oslo continues to act as Norway’s favourite Mo Sista and top a record 4,880,794 Kr. a growing hub for Movember, we also sports presenter Thea Olsen got behind 02 saw communities sprouting moustaches Movember once again, ensuring that across the country with key cities Fantastic media coverage, with over the main sports channel and many 500 articles online and in print in the first Stavanger, Trondheim, Tromsø and Bergen teams supported the campaign. two weeks of Movember. getting right behind the campaign. Social Big thanks go to Thea for her Mo-loving media also drove participation online, 03 enthusiasm, and for leading the way TV channel Senkveld aired a weekly with Facebook fans of Movember Norway for Mo Bros and Mo Sistas in Bergen growing three fold from 2011. Mo update every Friday, hosted by especially. Movember ambassador and veteran The technology community got With such amazing participation presenter Nils Ingar. right behind the campaign, with Frank from Mo Bros and Mo Sistas across 04 Rognstad creating the network “IT-barten” the country, we can’t wait for 2013. backed by Computerworld magazine. Ice hockey team the Stavanger Oilers Nearly 500 Mo Bros and Mo Sistas in the put enormous passion into Movember and hit the top fundraising spot for teams network grew and supported some fine AMBASSADORS Thea Olsen having held a special game at the end Mo’s, raised awareness for men’s health of the campaign. and achieved an amazing fundraising TV presenter total of 370,000 Kr. The finance and oil Bent Høie 05 sectors were not to be outdone and we Politician The largest university in Norway, NTNU, saw hairy competition between the likes got behind Movember with both students of GE Oil & Gas, Archer Norge, Union Davy Watne and teachers growing Mo’s, including Corporate and Nordea. Some also rallied TV presenter the principal himself! extra support in the form of fund matching, Nils Ingar 06 and huge thanks go to EMAS AMC whose TV presenter Sports presenter and journalist team achieved a fantastic result by raising Aksel Lund Svindal Thea Olsen supported Movember again, 63,000 Kr for men’s health. Downhill skier reminding us why she is Norway’s favourite Mo Sista. Ice hockey players at Stavanger Oilers 07 Players at Rosenborg Fotballklubb Top alpine ski racer Askel Lund Svindal Peter Stordalen lent his expert momentum to the High profi le businessman campaign, inspiring other winter sportsmen to keep their upper lips warm and get men’s health on the agenda.

NORWAY RESULTS SUMMARY 2012 2011

Participation Registered Mo Bros and Mo Sistas 17,297 3,825 Number of individual donations 31,791 6,219

Funds raised Total funds raised NOK4,880,794 NOK1,559,200

97 SPAIN

A WORD FROM SPAIN’S COUNTRY For 2012 though, nothing matched AMBASSADORS MANAGER, MARK LERUSTE the excitement of announcing research María Adánez funding for two of Spain’s leading prostate Actress The 2012 Movember Spain campaign cancer scientists. Dr Juan-Manuel saw more moustaches and funds raised Falcón-Perez and Dr Andreas Doll were Sergio Peris Mencheta than ever before. Both participation and awarded €146,000 of Movember funding Actor fundraising grew more than 300% from for two years to pursue research outcomes 2011, with 5,837 Mo Bros and Mo Sistas Juan Diego Botto which will change the lives of those Actor registered and €83,044 raised for men’s affected by prostate cancer. As part of David Meca health initiatives. This great growth led to Movember’s Global Action Plan (GAP) they Long distance swimmer communities growing across the country, will be taking part in a global collaborative from our established base of Barcelona research programme for the first time and José Emilio Amavisca through Madrid and Santander to Alicante leading the way for men’s health in Spain. Former Spanish professional footballer and Zaragoza—the A-Z of Spanish moustache growing. Such a momentous campaign meant Jimmy Barnatán there was a lot to celebrate and the Spanish Actor The campaign received brilliant support Mo Bros and Mo Sistas sure showed from the media with more than 300 pieces Manel Fuentes they know how to party, Movember style. TV presenter of coverage during the campaign including ‘Mo Town’ parties rocked cities across a double-page spread in 20 Minutos, Pepón Nieto the country and two amazing Galas Actor the widest read commuter newspaper, paid homage to all things Mo in Madrid and prime time TV coverage of an and Barcelona. Hugo Silva interview with well-known Spanish actor Actor and Mo Bro Sergio Paris Mencheta. From first sprouting to the final shave, the success of Movember Spain is down There was a real mix of communities to the passion and drive of Spain’s very and businesses involved in the campaign, own citizens of Movember. In 2013, with everyone from rugby players we could be in for quite a ride. to bankers and business schools getting TopMo involved. A big thanks to IE Business School and IESE Business School who Moments along with Barclays fought it out to be the top fundraising team, with IE Business School winning out in the end. IE did 01 the double with Victor Beckers, one of the The campaign took hold in both Madrid team, being the top individual fundraiser and Barcelona, with a range of regional for all of Movember in Spain, becoming the interest across Spain. winner of the country’s Mo Mo. And finally 02 on the communities front—a big thanks to There was great participation from the support of the rugby fans and players, rugby teams across Spain, especially at as we once again had great support XV Sanse, Tramontana Menorca and from the likes of XV Sanse, Tramontana Majadahonda. Menorca and Majadahonda. 03 Movember Spain saw a marked increase in national media interest and ambassadors played a key role in promoting the campaign. Well-known Spanish actor Sergio Paris Mencheta was interviewed on prime time TV in support of Movember. 04 Movember was featured in a double-page spread in 20 Minutos, the widest-read commuter paper in Madrid and Barcelona. SPAIN RESULTS SUMMARY 2012 2011 05 Spain kept it neat with the aid of notorious Participation barbers and general purveyors of cool at El Kinze de Cuchilleros, one of the oldest Registered Mo Bros and Mo Sistas 5,837 1,254 barbershops in the country. Number of individual donations 5,001 1,006

Funds raised Total funds raised €83,044 €23,403

98 99 SWEDEN

A WORD FROM SWEDEN’S And a big thanks to Spotify, who COUNTRY MANAGER, DAN COOPER promoted the ‘Music to Mo to’ playlist across the month, to help inspire Mo Bros The first Movember campaign in Sweden and Mo Sistas. TopMo did not disappoint thanks to the passion Moments and dedication of 2,316 Mo Bros and Some dedicated barbers helped Mo Sistas across the country who raised Sweden keep it neat, and huge thanks a fantastic 475,791 Kr for men’s health. are due to Barbers and Books, Big T, and Well done Sweden! Locals Only for getting behind Movember 01 and providing such expert shaving skills. A great first campaign, reaching Online, the growth of Movember 2,316 Mo Bros and Mo Sistas. Sweden was felt with a six-fold increase It is fantastic to know that all this growing in Facebook fans from 2011, and a wealth contributed to the greatest highlight 02 of teams making the most of their Mo of Movember Sweden’s first campaign. A huge fundraising total of 475,791 Kr Spaces to jostle for the top fundraising A grant of €90,000 was awarded for Sweden’s first full Movember. spots. It was a team of passionate Mo Bros to leading prostate cancer researchers, 03 and Mo Sistas at Comfort Hotel Winn Professor Anders Bergh, Dr. Pernilla The ice hockey community got behind who headed up the leaderboard, and their Wikström and Dr. Marie Lundholm from the campaign, with Mo’s on and off the ice motivated captain Linn Bäckström showed Umeå University. Their work will form part across a number of teams, championed the boys how it’s done by becoming of Movember’s collaborative research by star players like Sanny Lindström Sweden’s first Mo Mo. project, the Global Action Plan (GAP), and Johan Davidsson. which means these researchers are leading 04 A real highlight of the Swedish campaign the way for men’s health in Sweden. was the enormous support shown by Top handball teams and players the country’s ice hockey community, from We can’t wait to do it all again, supported the campaign, led by legend local teams to international superstars like and more, in 2013. Kim Andersson. Sanny Lindström and Johan Davidsson. 05 The ice hockey players’ union SICO made AMBASSADORS Spotify gave away a year’s subscription to sure the Mo puck was passed across Sanny Lindström and Johan Davidsson Sweden’s Mo Mo, and hosted Movember’s the country and a huge number of teams Ice hockey legends very own playlist “Music to Mo to”. got behind Movember, from Stockholm’s 06 AIK to the Växjö Lakers. On the sporting Ice hockey players at Getty images curated a Mo-themed front, it was also great to have the support Frölunda, HV 71, Rögle, Brynäs, Modo, exhibition which inspired Mo Bros and of so many professional handball players LHC, Skellefteå AIK, Färjestad BK, Mo Sistas for the 30 days of Movember. Växjö Lakers, AIK and Timrå IK in our first year in Sweden. 07 Getty Images curated an amazing Kim Andersson Mo Sista Linn Bäckström topped the moustache-themed exhibition which International handball player individual leaderboard to become kicked off at the Movember launch Oscar Jensen, Rasmus Skram, Sweden’s first Mo Mo, and led her team and continued to inspire for the whole Matias Pape and Mattias Thynell from Comfort Hotel Winn to the top spot campaign. And the guys with arguably Handball players from Malmö HK of the team leaderboard too! the best underwear in Europe, Björn Borg, Handball players at Redbergslid IK 08 showed they love men’s health just as Handball players at IFK Skövde Great participation and free shaves from much as pants by hosting the Movember local barbers and Mo champions at launch at their Stockholm HQ. Barbers and books, Big T and Locals Only. 09 More than 200 Media hits.

SWEDEN RESULTS SUMMARY 2012

Participation Registered Mo Bros and Mo Sistas 2,316 Number of individual donations 3,306

Funds raised Total funds raised SEK475,791

100 SWITZERLAND

A WORD FROM SWITZERLAND’S It wasn’t just the corporate community COUNTRY MANAGER, getting down to the hairy business MARK LERUSTE of growing Mo’s and raising funds. One incredible highlight of the 2012 TopMo 2012 saw the first Movember campaign campaign was seeing the passion of over Moments in Switzerland, and what a way to start, one hundred Lausanne medical students with 2,972 Swiss Mo Bros and Mo Sistas who formed the network Medstache raising the fantastic sum of 371,814 CHF. from 19 teams of motivated Mo Bros Nicely done! 01 and Mo Sistas. These future doctors not Movember Switzerland Moustaches spread the Movember only raised awareness of men’s health raised 371,814 CHF. word across Switzerland’s many different on campus and among their mates, 02 communities in four languages, from but also raised 12,000 CHF. Their special 2,972 Mo Bros and Mo Sistas got behind Geneva to Zurich and beyond. The word Medstache end-of-Movember party, the campaign in communities across of the Mo also spread online, with held at downtown Lausanne café and the country, in four different languages. the number of Movember Switzerland’s record shop Sidewalk, was thoroughly Facebook fans growing six fold from 2011. well deserved! 03 Camping bottle experts and historic The campaign got great support After such a great start to the Movember brand SIGG gave us a glimpse of things among companies like P&G, Shire and Switzerland journey, the 2013 campaign to come with some quirky, limited edition Oryx Petroleum, where keen Mo Bros looks set to reach even greater heights. Mo bottles—watch this space! and Mo Sistas made the most of building Bring on 2013! 04 Movember teams to spark some Leading grooming brand Kiehl’s helped competitive spirit. Huge congratulations AMBASSADORS Switzerland’s Mo Bros keep it neat, with go to the crew at Hugo Boss for being Clifford Lilley in-store product offers during Movember our top Swiss fundraisers. There was Celebrity fashionista and 5,000 CHF donation for men’s health. slim chance such a stylish group wouldn’t and TV presenter have grown the winning Mo’s. 05 Tim Wielandt Medstache grew to be Switzerland’s Mr Switzerland 2007 biggest network, with 119 of Lausanne’s finest medics taking on the campaign and rolling out some epic on-campus support. 06 The number of Facebook fans grew six fold from 2011. 07 135 pieces of media coverage spreading the word across Switzerland.

SWITZERLAND RESULTS SUMMARY 2012

Participation Registered Mo Bros and Mo Sistas 2,972 Number of individual donations 7,822

Funds raised Total funds raised CHF371,814

101 102 SINGAPORE

A WORD FROM SINGAPORE’S The local media were extremely MEN’S HEALTH PARTNERS COUNTRY MANAGER, supportive of the campaign, evidenced GREG RAFFERTY by the 140 pieces of coverage we received Movember is extremely pleased to be across the month including interviews working in partnership with the Singapore Our first campaign in Singapore exceeded in The Straits Times, The New Paper, Cancer Society to improve the lives all expectations with over 2,000 Mo Bros Designare, 938 Live and Esquire magazine of men and their families in Singapore and Mo Sistas registering and committing which dedicated an entire edition to who are affected by prostate cancer. their support for men’s health. It was great Movember. I would like to thank everyone 65% of net funds raised in Singapore to have support from personalities such as who contributed to the success of our Adrain Pang, Paul Foster and Keaghan will be allocated to research conducted first Movember campaign in Singapore, in Singapore that supports Movember’s Kang to name just a few high-profile locals to the Mo Bros, Mo Sistas, donors and who embraced the campaign, particularly Global Action Plan. This project aims supporters, we are truly grateful and to accelerate prostate cancer outcomes using their social media reach to raise looking forward to Movember 2013! awareness of Movember. through global research collaboration. Local barber Feroze and his team from 35% of net funds raised will be used Hounds of Baskerville were kept busy by Singapore Cancer Society to provide throughout the month as they offered support programs for men and their free shaves to Mo Bros, even setting TopMo families going through the prostate up a pop-up barber stall at Penhaligon’s cancer journey. at Ion Orchard on Movember 1st. Moments Men’s health partner, Singapore Cancer IN SINGAPORE, MORE MEN DIE OF CANCER Society, enthusiastically promoted THAN WOMEN, AND COLORECTAL, Movember through their network 01 LUNG AND PROSTATE CANCER ARE THE of supporters with newly appointed CEO Changi Airport: Qantas Mo-ed their TOP RANKED CANCERS AMONG MEN. Albert Ching growing a very impressive check-in counters. SINGAPORE CANCER SOCIETY BELIEVES moustache to highlight his commitment 02 to improving men’s health in Singapore. Corporate Support: A highly engaged THAT MORE LIVES CAN BE SAVED It was humbling to witness the efforts of a corporate community from large THROUGH EARLY SCREENING, DETECTION wide variety of individuals and organisations, multinationals to local businesses. AND TREATMENT OF CANCER. WE ARE from corporate supporters such as DELIGHTED BY THE GREAT PARTNERSHIP Oldendorff Carriers and Macquarie Group 03 Media: Esquire magazine Movember WITH MOVEMBER IN SINGAPORE to entertainment venues Zouk, Juice, edition along with the broad traditional and TO PROMOTE CONVERSATION AROUND Tanjong Beach Club, The Cuff Link Club social media coverage. PROSTATE CANCER THAT MADE PEOPLE which hosted Movember events, and SIT UP AND TAKE ACTION. all the individual Mo Bros and Mo Sistas 04 who went above and beyond to spread Movember Social Media: Movember MR ALBERT CHING, a positive men’s health message Singapore Facebook audience grew CEO OF SINGAPORE CANCER SOCIETY and ensure the success of Movember. by 385%. 05 Movember Shave-in: Pop up barber set up at Ion Orchard for Mo Bros to start the month clean shaved.

SINGAPORE RESULTS SUMMARY 2012

Participation Registered Mo Bros and Mo Sistas 2,088 Number of individual donations 9,711

Funds raised Total funds raised SGD $705,775

103 HONG KONG

A WORD FROM HONG KONG’S Local media embraced the campaign AMBASSADORS COUNTRY MANAGER, with Movember receiving over 100 pieces Eddie McDougall GREG RAFFERTY of coverage, including articles in South The Flying Winemaker China Morning Post, China Daily, TimeOut 2012 was the first official Movember HK and a feature piece on TVB Pearl Ally Maclay campaign in Hong Kong, and it was a year Report. The Movember HK Facebook Hong Kong rugby legend that saw 1,819 dedicated Mo Bros and page became a hub of activity as Mo Sistas raise HKD 4,437,663 for men’s Christophe Wong Movember events sprang up in offices, Fashion afi cionado health. The Mo was supported in all areas bars and through community and sporting Salom Yiu of Hong Kong life, from the board room clubs, while also informing local Hong Kong rugby legend to the playing fields with Macquarie Group participants of Movember’s global reach. leading the corporate charge by raising Chester Gruza over HKD $800,000, and more than 220 The official Movember Gala Parté was held Nightclub manager local rugby players supporting Movember, on 30th Movember, with Gareth Barlow and man about town making moustaches the must-have being crowned Hong Kong’s first Man accessory. of Movember, dressed as a policeman Casey Lau from Reno 911. Social Media Guru The campaign kicked off with a lively I would like to thank everyone involved Peter Yuill launch party at popular nightspot Fly where Artist key corporate and community supporters for making our first Hong Kong campaign gathered with media, Movember such a great success. It was truly Tom Bolland ambassadors and representatives from an honour to see how passionately Hong Kong rugby legend Hong Kong Cancer Fund. Mo Sistas were the campaign was embraced and I look Kenneth Wong offered mo-manicures while Mo Bros took forward to a bigger and better Movember Celebrity Make Up artist and beauty advantage of a free hot shave to ensure campaign in 2013. and Make Up Columnist for Elle they followed Movember’s number one rule—to start Movember clean shaven.

HONG KONG RESULTS SUMMARY 2012

Participation Registered Mo Bros and Mo Sistas 1,819 Number of individual donations 8,928

Funds raised Total funds raised HKD $4,437,663

104 MEN’S HEALTH PARTNERS CANCER FUND’S NEW COLLABORATION Movember is extremely pleased to be WITH MOVEMBER HAS SHOWN REAL TopMo working in partnership with the Hong Kong PROMISE IN ITS FIRST YEAR. THE Moments Cancer Fund to improve the lives of men CAMPAIGN PROVED EXTREMELY and their families in Hong Kong who are SUCCESSFUL, WITH CLOSE TO 2,000 affected by prostate cancer. PARTICIPANTS RAISING AN INCREDIBLE HK$4.5 MILLION IN A SINGLE MONTH. 01 65% of net funds raised in Hong Kong AS ONE OF MOVEMBER’S OFFICIAL Macquarie Group engaged a passionate will be allocated to research conducted team of eleven Mo Bros and Mo Sistas in Hong Kong that supports Movember’s BENEFICIARIES, CANCER FUND STANDS who utilised their corporate contacts and Global Action Plan. This project aims TO RECEIVE 35% OF THIS YEAR’S NET wider social networks to spread a positive to accelerate prostate cancer outcomes TOTAL, TO GO TOWARDS HELPING MEN men’s health message while raising over through global research collaboration. IN THE COMMUNITY WHO HAVE BEEN HKD$800,000. 35% of net funds raised will be used TOUCHED BY CANCER. 02 by Hong Kong Cancer Fund to provide EVERY YEAR, CLOSE TO 1,500 MEN Hong Kong Rugby Football Union came support programs for men and their IN HONG KONG ARE DIAGNOSED WITH together at the end of Movember to families going through the prostate PROSTATE CANCER, WHICH AFFECTS celebrate their Mo growing efforts with a cancer journey. MORE THAN 1 IN 30 MEN DURING THEIR party at Hong Kong Football Club. LIFETIMES. THROUGH OUR NETWORK 03 OF FREE SERVICES, INCLUDING SURVIVOR Movember Gala Parté: the fancy dress GROUPS, COUNSELLING AND RECOVERY event to mark the end of Hong Kong’s first PACKS, WE PROVIDE ONGOING SUPPORT Movember campaign was a highlight. SO THAT NO ONE FACES CANCER ALONE. Inspector Clouseau and the Pink Panther joined Colonel Sanders and the entire WHILE THIS YEAR WAS A PROMISING police force from Reno 911 to celebrate START, THERE IS STILL SO MUCH TO the success of Movember. BE DONE AND I AM CONFIDENT THAT 04 CANCER FUND CAN HELP MOVEMBER Media: Movember HK received extensive RAISE ITS PROFILE IN THE CITY, coverage across all platforms including ATTRACT MORE PARTICIPANTS IN feature articles in Time Out, South China THE FUTURE, AND INCREASE THE Morning Post and television coverage of MUCH-NEEDED FUNDS IT RAISES FOR launch and Gala events, in addition to THE BETTERMENT OF MEN’S HEALTH. extensive coverage on prostate cancer SALLY LO, MBE FOUNDER and general information on men’s health. AND CHIEF EXECUTIVE, 05 HONG KONG CANCER FUND Movember HK Facebook: audience grew by 300% to 1,410 fans as Hong Kong engaged with all things Mo.

105 106 107 108 GOVERNANCE

Movember commits to act on behalf DIRECTORS Paul Villanti of the Movember community to maximise The following persons are currently Executive Director and Executive the impact of their support and the funds directors of Movember and each Director, Programs they raise. Movember aims to meet best Paul oversees Movember’s program of its subsidiary entities. practice standards of governance in each investments in prostate cancer, testicular country in which it operates. Elaine Farrelly cancer and mental health initiatives Movember’s governance framework Chairman globally. He serves as a Director on the is available on our website. The policies Elaine has executive level experience Boards of Prostate Cancer Foundation are regularly reviewed to ensure that across the telecommunications, media, (USA) and Prostate Cancer Canada Movember’s governance framework property development, manufacturing and is an Associate Director on Prostate reflects best practice and the particular and not for profit sectors. She is a Cancer UK. Over the past 20 years needs of the charitable sector in each Chartered Accountant with more than Paul has successfully led and built of the countries in which Movember 20 years experience with international businesses in Australia across the operates. corporations including KPMG, Optus, infrastructure, technology, property ICI (now Orica) and Fairfax. Elaine has and telecommunications sectors. THE BOARD OF DIRECTORS served on Movember’s Board since the Board was formally established Travis Garone The Board is accountable to the key in 2007. She recently graduated the Non-Executive Director With impressive creative talent, 16 years stakeholders of Movember to ensure Australian Institute of Company Directors of experience and a founding partner of that Movember maintains the highest course with an Order of Merit (awarded his creative agency, Travis has contributed standards of performance, governance, to the top 2% of graduates in Australia). accountability and transparency. extensively to the development of the The Board is responsible for directing Adam Garone Movember brand and creative concepts. the organisation and guiding and Executive Director and CEO Travis is a founding member of Movember. monitoring its strategy and business Adam was one of the co-founders affairs. Movember’s key stakeholders are: of Movember and has been CEO since Andrew Gibbins the organisation was formed. Adam Non-Executive Director — Movember’s men’s health partners has an extensive corporate background Andrew brings over 17 years experience across the globe in developing, managing and marketing in private business strategy, operations, — Movember’s corporate sponsors emerging web and mobile technologies. logistics and property development. and partners Prior to Adam’s corporate experience He is regularly introduced in Movember — The Mo Bros and Mo Sistas who he served for nine years as an officer in and men’s health circles as “One of the participate in Movember the Australian Army where he was selected original 30 Mo Bros.” Andrew has been — Those individuals and organisations to join the special forces. Adam’s military a Director of Movember since the Board who donate and support participants career taught him the art of leadership was created in 2007. While playing a part — Movember staff and intricacies of operations management. in making sure the organisation stays true to its vision, Andrew is often accused Adam’s corporate experience and military For the 2013 financial year, the Board of having a single-minded motivation to service has given him the perfect skill set had eight members, comprising of five ensure Movember’s long-term success – for his role as CEO of Movember. In 2008 non-executive independent directors, one just so he can roll out his banked-up list Adam was awarded the Ernst & Young, executive director and two of Movember’s of Gala Parté costume ideas! Australian Entrepreneur of The Year and co-founders. In keeping with Movember’s John Hughes focus on minimising administrative costs, in 2009 awarded the Melbourne Business School Outstanding Recent Alumnus Non-Executive Director all Board members are unpaid for their John brings with him over 35 years directorship. Award for his role in leading the Movember Foundation. Adam holds a Bachelor of banking experience. John was recently Science from the University of New South CEO of Macquarie Infrastructure Group Wales and a Masters of Marketing from (MIG) Ltd, Macquarie’s first and largest Melbourne Business School. listed Infrastructure fund. This role entailed managing a global road asset portfolio and representing MIG on Boards across Europe, USA, Canada and Australia. John is currently head of Macquarie’s Principal Equity Investment Group managing a portfolio of global assets.

109 CORPORATE GOVERNANCE

Mark Fewell CHARTER AND POLICIES GLOBAL PROSTATE CANCER Non-Executive Director The Board works to a Charter and a SURVIVORSHIP COMMITTEE Mark has broad experience in lifestyle number of Governance Policies. The Board Assists the Board by: business development, marketing and Charter provides a guiding framework 01 international expansion. He was integrally for the governance of the Movember Group involved in launching Boost Mobile Providing strategic thought leadership, and covers the role of the Board and oversight, review and advice on prostate in Australia, New Zealand and USA. the composition and operating principles As a founding member of Boost Mobile cancer survivorship solutions, programs of the Board. A Directors Code of Conduct and interventions. USA he oversaw significant marketing, has also been adopted. communications and brand business development areas as the business All Directors, individually and as a Board FINANCE AND AUDIT COMMITTEE grew from start up to $2 billion in annual are required upon appointment to agree to Assists the Board by ensuring: revenues. act in accordance with the Board Charter, the Code of Conduct and the Policies. 01 Previously Mark was a practicing lawyer, A copy of the Governance Policies which The reliability and integrity of information, with specialties in sports, media, market- includes all these elements is available on including financial information, prepared ing and business law. He has also been for use by the Board. a sports journalist for over 20 years and the Movember website. worked on some of the world’s largest 02 Integrity of internal controls. events, including the Olympic Games. SUB COMMITTEES Mark received his Bachelor of Law BOARD COMMITTEES 03 degree with Honors from UTS, Sydney. The Board delegates part of its work Effectiveness of the external audit function. to specialised committees which report Dr Colleen Nelson to the Board, these include: REMUNERATION COMMITTEE Non-Executive Director (PREVIOUSLY THE CORPORATE Dr. Nelson is Professor and Chair, GLOBAL SCIENTIFIC COMMITTEE GOVERNANCE AND BEST PRACTICE Prostate Cancer Research, Institute (AND SPECIFIC RESEARCH ADVISORY COMMITTEE) of Health and Biomedical Science, COMMITTEES) Assists the Board by: Queensland University of Technology. Assists the Board by: Dr. Nelson established the Australian 01 Prostate Cancer Research Centre— 01 Setting the organisational Queensland in 2007, and was Overseeing implementation of Movember’s remuneration policy. a co-founder of the Vancouver Prostate Global Action Plan (GAP), an international 02 Centre in 1998. Dr. Nelson founded and research collaboration initiative that Reviewing and setting the remuneration is the Director of the Federal Government is accelerating outcomes by providing of the CEO, Executive Director, Programs, funded Australian-Canadian Prostate researchers from around the world the and key leaders. Cancer Research Alliance, a global opportunity to work together on specific network of researchers, clinicians, projects. MARKETING COMMITTEE academics, and scientists who work 02 Assists the Board by: in prostate cancer. Dr. Nelson also chairs Providing strategic thought leadership 01 Movember’s Global Scientific Committee. and advice on prostate and testicular Ensuring the integrity cancer research undertaken by of the Movember brand. Movember’s Men’s Health Partners. 02 Overseeing key elements of the Movember campaign.

Directors The Board Finance And Remuneration Marketing Global Scientifi c Audit Commitee Commitee Commitee* Commitee* Eligible Attended Eligible Attended Eligible Attended Eligible Attended Eligible Attended

Elaine Farrelly 8 8 2 2 Paul Villanti 8 8 2 2 1 1 3 3 Adam Garone 8 8 2 2 1 1 8 8 Travis Garone 8 8 Andrew Gibbins 8 7 2 2 1 1 Mark Fewell 8 8 8 8 John Hughes 8 6 2 2 Colleen Nelson 8 7 3 3

The table above captures Movember Board Members attendance at The Board of Directors Meetings as well as the Sub Committees. The Global Prostate Cancer Survivorship Committee was recently formed, and did not meet in the 2012/13 fi nancial year *In addition to the Movember Board Members indicated in the table above, the marketing Committee and Global Scientifi c Committee both have members that do not sit on the Movember Board.

110 CORPORATE GOVERNANCE

MEETINGS OF DIRECTORS STRUCTURE MOVEMBER EUROPE Eight regular Board meetings and a MOVEMBER FOUNDATION (AUSTRALIA) Movember Europe (Company number two-day strategy meeting were held in the The Movember Foundation is an 7275694) operates the Movember 2013 fi nancial year. The Finance and Audit unincorporated trust (ABN 48 894 537 campaign in the UK. It is a private Committee met twice, the Global Scientifi c 905) which is run by The Movember Group company limited by guarantee and is a Committee met on three occasions, Pty Ltd as Trustee (ACN 119 012 243). registered charity in England and Wales the Remuneration Committee met once (charity number 1137948) and Scotland and the Marketing Committee eight times. The Movember Foundation has been (charity number SC041981). Funds Attendance of Board Members at meetings granted Deductible Gift Recipient status raised in the UK are received directly is summarised on page 110. in Australia, and as such all donors by Movember Europe and distributed to are entitled to a tax receipt and a full programs in line with the strategic goals tax deduction for their donations. of Movember Europe. Funds raised in Australia are received directly by The Movember Group Pty Ltd The Movember Group Pty Ltd as trustee as trustee for the Movember Foundation for the Movember Foundation is the sole and distributed to programs in line member of Movember Europe. with the strategic goals of the Movember Foundation. MOVEMBER CANADA Movember Canada (incorporated not In 2012 The Movember Group Pty Ltd for profi t number 767531-3) operates as trustee for the Movember Foundation the Movember campaign in Canada. also operated the Movember campaigns Movember Canada is a registered charity in New Zealand, Ireland and South Africa, (number 84821 5604 RR0001). Funds Finland, Germany and Czech Republic. raised in Canada are received directly Movember does not have incorporated by Movember Canada and distributed entities in those countries, so the funds to programs in line with the strategic goals were received directly by Movember’s of Movember Canada. local beneficiary partners. Movember has agreements with each of these The Movember Group Pty Ltd as trustee partners who issue tax receipts locally for the Movember Foundation is the sole and reimburse Movember for agreed member of Movember Canada. campaign costs. FORIDEAS PTY LTD In 2012 The Movember Group Pty Ltd An additional company, Forideas Pty as trustee for the Movember Foundation Limited, is the owner of the Movember also operated the campaigns in France, intellectual property rights and concept, Belgium, Austria, Switzerland, Sweden, including names, trademarks, logos and Norway, Denmark, Netherlands, Spain, goodwill (“Intellectual Property”) Hong Kong and Singapore. The Movember Group Pty Ltd has MOVEMBER FOUNDATION (US) exclusive rights to use the intellectual (PREVIOUSLY MOVEMBER INC) property at no cost to the organisation. Movember Foundation (EIN 77-0714052) Movember Group Pty Ltd pays the operates the Movember US campaign. legal costs of any associated trademark Movember Foundation is a not for profi t and intellectual property protection. organization that is exempt from Federal This arrangement allows for a streamlined income tax under section 501(c) (3) of approach to the management and the Internal Revenue Code. Contributions protection of the intellectual property. to Movember in the US are deductible under section 170 of the Code. Funds raised in the US are received directly by the Movember Foundation and distributed to programs in line with the strategic goals of Movember Foundation. The Movember Group Pty Ltd as trustee for the Movember Foundation is the sole member of Movember Foundation.

111 FINANCIAL OVERVIEW

FUNDS RAISED Of the funds raised, 85% has been Movember continues to work together with Movember raised AUD $141.5 million committed to programs supporting all of our men’s health partners to ensure during the 2012 campaign, an increase prostate and testicular cancer and men’s that all funded programs are supporting of AUD $17.8 million (or 14%) over mental health initiatives, which remains a broad range of innovative, world-class the prior year. well above international best practice of programs in line with our strategic goals. 80%. Of the 85% committed to programs, The global fundraising was achieved 57% was donated directly to our global FUNDS RETAINED by over 1.1 million Mo Bros, Mo Sistas men’s health partners with the remaining Movember continues to execute and their donors from across 21 countries. 30% allocated to Movember Foundation its program investment strategy and Significant growth was achieved programs as shown in the table on the as a result, a larger percentage of funds in the US while the Canadian and the next page. While most of the programs raised are retained to directly manage key UK campaigns finished as the top two that Movember invests in are delivered programs. At year end, Movember held fundraising campaigns for Movember. through our men's health partners, $118 million in cash and cash equivalents. The emerging campaigns in mainland Movember directly manages a small Of this, AUD $57 million is payable to our Europe and Asia continued to show number of key initiatives where we believe men's health partners for agreed programs rapid growth ($3.4 million or over 300%) outcomes can be better achieved through and $47 million has been retained for in the early years of those campaigns. global collaboration or coordination. committed global research and survivorship Total program expenditure shown programs (a breakdown of this $47 million FUNDS IN USE in the statement of income on page is found on Note 4 on page 117 of this Movember’s focus on minimising its 114 decreased from AUD $91 million report). The remaining $14 million of cash costs, as well as the economies of scale to AUD $89 million despite an additional held is available to run the 2013 and future achieved through a global campaign, AUD $17.8 million being raised. This is campaigns. because Movember has retained a larger have resulted in a global fundraising and As a fi scally conservative organization administration cost to funds raised ratio portion of the funds raised which are committed to future programs rather than Movember retained 4% of funds to cover of 11% (compared with 8% last year). future campaigns and to ensure the This ratio remains low by international immediately donating all net funds raised to our men's health partners. The most long-term continuity of the organisation. fundraising standards, and the increase The retained funds are being progressively in the ratio is in line with Movember’s signifi cant change this year is in Canada. From the 2012 Campaign, Movember built up over multiple campaigns, and once strategic need to make necessary the Board of Directors are satisfi ed they investments in people and technology to donated $17 million to Prostate Cancer Canada, compared to $32 million in the are at a suffi cient level, no further funds keep pace with its rapid growth at a local will be retained. and global level. Movember continues prior year. The balance of net funds raised to build and maintain a sustainable model in Canada will fund programs determined to both promote and support growth while by the Canadian Men’s Health Network controlling costs through the smart use of over the next three years. technology and structured staffi ng plans. % % Initiatives such as our Global Action 3% 4 85 Plan (GAP) and A Survivorship Action Partnership (ASAP) refl ect Movember’s 8% determination to be a global change agent where we see an opportunity to do so.

FUNDS RAISED AND REGISTERED PARTICIPANTS BY COUNTRY — 2012 CAMPAIGN (TO APRIL 2013)

6% Fund raised in Registered Year of fi rst $AUD millions Participants fundraising campaign

Australia 29.1 144,159 2004 New Zealand 1.3 15,059 2006 APPLICATION OF FUNDS UK 41.5 363,990 2007 RAISED INTERNATIONALLY Canada 41.1 247,441 2007 USA 20.2 209,342 2007 Ireland 2.7 17,250 2008 Men’s health programs 85% South Africa 0.8 30,759 2011 Fundraising costs 8% Other European Countries 3.5 88,397 2011 Asia 1.1 3,907 2012 Administration costs 3% Rest of the World 0.2 6,848 2012 Retained funds 4%

Total 141.5m 1,127,152

112 The following table provides a breakdown of Movember’s allocation OUTLOOK of the AUD $141.5 million raised from Movember expects its campaign the 2012 Global Campaign. to grow again in 2013, particularly in the United States and emerging campaigns in Europe and Asia. Movember will not MOVEMBER USE OF FUNDS offi cially launch in any new countries in 2013 and will focus on cultivating Year to Year to Increase Year to its existing country campaigns, and April 2013 April 2012 (Decrease) April 2013 preparing for additional launches in 2014. $AUD m $AUD m Percent of Funds Raised Movember will maintain a strong focus on costs across the global organisation, and will continue to provide centralised Movember funds raised globally1 141.5 123.7 17.8 shared services to take advantage of global economies of scale; each of the countries in which we work will benefit Used or reserved for programs as follows from lower administration costs than Donated to Movember’s 79.4 88.8 -9.4 57% would be incurred if these services were men’s health partners replicated in each country. Movember will have moderate cost increases Allocated to Movember’s prostate 26.1 14.5 11.6 18% this year as we invest in staff, primarily cancer Survivorship program for the management of our expanding and Global Action Plan programs, while Movember’s fundraising Direct expenditure for 5.8 0.5 5.3 4% and administrative costs will grow slightly Movember’s Global Action Plan through the extension of additional staff recruited in 2012. As always, Movember Movember’s men’s health 8.9 6.4 2.5 6% will continually seek better and smarter ways awareness and education program to operate with a view to maintaining a low cost base and maximising the amount available for men’s health programs. Total program allocation 120.3 110.2 10.1 85% Percentage allocated to programs 85% 89%

Balance of funds used as follows: Fundraising costs 11.4 7.5 3.9 8% Administration and 4.0 2.4 1.6 3% foreign exchange costs General reserve to run 5.8 3.6 2.2 4% future campaigns

Total other costs 21.2 13.5 7.7 15%

Total funds allocated/used 141.5 123.7 17.8 100%

1 The Statement of Comprehensive Income shown on the following pages shows a revenue figure of AUD $137.1 million. The difference between this number and the AUD $141.5 million shown above, primarily represents the donations that have been received and retained directly by our men’s health partners in various international locations.

113 SUMMARISED FINANCIAL STATEMENTS FOR THE MOVEMBER GROUP

SUMMARISED FINANCIAL STATEMENT OF COMPREHENSIVE INCOME FOR THE PERIOD ENDED 30 APRIL 2013 Note Consolidated Consolidated 2013 2012 $AUD $AUD

REVENUE

Mo Bro / Mo Sista sponsorship 131,740,028 115,386,630 Corporate sponsorship 1,270,678 1,083,278 Gala Parté / merchandise 89,385 370,224 Management fees for running other Movember global events 1,205,774 1,097,554 Interest and other revenue 2,830,885 1,401,118

TOTAL REVENUE 137,136,750 119,338,804

EXPENDITURE

Men’s health program investment 1 (89,882,326) (91,348,899) Fundraising (11,407,051) (7,517,315) Administration (3,948,965) (2,368,023) Foreign exchange loss (24,328) (2,759)

FUNDS RETAINED 31,874,080 18,101,809

OTHER COMPREHENSIVE INCOME

Exchange difference on translation of foreign operations ^ (1,088,765) 3,159,157

Total comprehensive income for the year 30,785,315 21,260,966

FUNDS RETAINED ALLOCATED TO:

Movember’s Global Action Plan and Survivorship programs 26,096,737 14,468,763 Funds available for future use 5,777,343 3,633,046

FUNDS RETAINED FOR THE YEAR 31,874,080 18,101,809

^ The fi nancial statements are presented in Australian dollars however Movember operates in multiple countries under multiple currencies. This amount represents a foreign exchange adjustment from different exchange rates used to translate Net Assets, Accumulated Funds, and Funds Retained. This difference is for reporting purposes only and does not represent a realised gain or loss due to foreign exchange.

114 SUMMARISED FINANCIAL STATEMENTS FOR THE MOVEMBER GROUP

SUMMARISED MOVEMBER GROUP BALANCE SHEET AS AT 30 APRIL 2013 Note Consolidated Consolidated 2013 2012 $AUD $AUD

ASSETS

Current assets Cash and cash equivalents 2 118,063,099 103,766,481 Trade and other receivables 4,276,216 2,201,839 Held-to-maturity investments — 12,500,000

TOTAL CURRENT ASSETS 122,339,315 118,468,320

Non-current assets Plant and equipment 255,294 201,570

TOTAL ASSETS 122,594,609 118,669,890

LIABILITIES

Current liabilities Men's health partner, trade and other payables 3 58,690,467 85,573,551

TOTAL CURRENT LIABILITIES 58,690,467 85,573,551

Non-current liabilities Other payables 58,962 36,474

TOTAL LIABILITIES 58,749,429 85,610,025

NET ASSETS 63,845,180 33,059,865

ACCUMULATED FUNDS

Reserves Restricted reserve 4 46,820,260 20,723,523 Foreign currency translation reserve 1,613,097 2,701,862 Funds available for future use 15,411,823 9,634,480

TOTAL FUNDS 63,845,180 33,059,865

115 NOTES TO THE FINANCIAL STATEMENTS

Consolidated Entity 2013 2012 $AUD $AUD NOTE 1—EXPENDITURE

Men’s health partner programs expenditures Program expenditure to The Prostate Cancer Foundation of Australia 5,000,000 5,000,000 Program expenditure to beyondblue 12,218,382 12,185,473 Program expenditure to Cancer Society of New Zealand 12,622 - Program expenditure to Mental Health Foundation of New Zealand 12,622 - Program expenditure to Singapore Cancer Society 167,583 - Program expenditure to Hong Kong Cancer Fund 176,479 - Program expenditure to Norwegian Cancer Society 503,773 - Program expenditure to The Prostate Cancer Foundation of America 8,550,597 5,470,456 Program expenditure to The LIVESTRONG Foundation 5,960,478 4,376,366 Program expenditure to Prostate Cancer Canada1 16,936,913 31,816,130 Program expenditure to Prostate Cancer UK 25,038,750 25,249,644 Program expenditure to The Institute of Cancer Research — UK 531,125 387,925 Expenditures to men’s health partner programs 75,109,324 84,485,994

Other men’s health expenditures Program expenditure 5,823,354 500,000 Men’s health awareness and education expenditure 8,949,648 6,362,905

89,882,326 91,348,899

1 Decrease to expenditure to Prostate Cancer Canada due to establishment and funding of Movember’s Men’s Health Network Canada in 2012-2013. NOTE 2—CASH AND CASH EQUIVALENTS

Cash at bank and in hand 118,002,910 86,552,700 Term deposits 60,189 17,213,781

118,063,099 103,766,481

Cash and cash equivalents held in 2013 for: Committed funding of Men’s Health Partner Programs: Consolidated – $56,988,197. Committed funding of GAP and Survivorship Programs: Consolidated – $46,820,260. General reserve of funds to cover future campaigns: Consolidated – $14,194,453. All cash and deposits are held with major Australian and international banks.

NOTE 3—TRADE AND OTHER PAYABLES

Accrued expenses 605,554 388,202 Other payables 2,026,645 529,821 Program expenditure payable to Men’s Health Partners 56,058,268 84,655,528

58,690,467 85,573,551

116 NOTE 4—RESTRICTED RESERVES

Movember’s restricted reserves are designated for the funding of men’s health programs:

Consolidated Entity Within Later than one Total one year year but not later Restricted than three years Reserves $ $ $

Prostate and testicular cancer research 10,044,798 10,319,141 20,363,939 Men’s Health Network – Canada 4,441,606 8,883,211 13,324,817 Cancer survivorship programs 3,495,398 3,400,693 6,896,091 Other men’s health programs 3,167,586 3,067,828 6,235,413

21,149,387 25,670,873 46,820,260

The amounts above represent commitments by way of Board approval and budget designation.

117 DIRECTORS' DECLARATION

As stated in Note 1 to the audited In the directors’ opinion: financial report, in the directors’ opinion, (a) The summary financial statements: the Foundation is not a reporting entity because there are no users dependent (i) are consistent with the audited on general purpose financial reports. financial report of The Movember These are special purpose summary Group Pty Ltd as Trustee for financial statements that have been the Movember Foundation for prepared to meet the financial reporting the year ended 30 April 2013; and responsibilities of the directors as set (ii) presents fairly the association’s out in the Foundation’s trust deed. financial position as at 30 April 2013 The summary financial statements have and its performance for the financial been derived from the audited financial year ended on that date. report of The Movember Group Pty Ltd (b) There are reasonable grounds as Trustee for the Movember Foundation to believe that The Foundation will be for the year ended 30 April 2013 in able to pay its debts as and when they accordance with accounting policies become due and payable. described in Note 1 to the audited financial This declaration is made in accordance report. The summary financial statements with a resolution of the directors. should be read in conjunction with the audited financial report, available upon request at our registered office at 233 Punt Road, Richmond VIC 3121.

ElElaineaine FFarrellyarrelly ChaiChairman man Melbourne, Australia 19 September 20123

118 AUDIT REPORT

Independent auditor’s report Report on the financial report Basis of Accounting and to the members of The Movember The accompanying summary financial Restriction on Distribution and Use Group Pty Ltd as Trustee statements of The Movember Group Without modifying our opinion, we draw for The Movember Foundation Pty Ltd as Trustee for the Movember attention to Note 1 to the audited financial Foundation, comprising the summary statements, which describe the basis balance sheet as at 30 April 2013 and of accounting. The summary financial the summary statement of comprehensive statements have been prepared to assist income for the year then ended, and The Movember Group Pty Ltd as trustee related notes are derived from the audited for The Movember Foundation to financial report of The Movember Group meet the requirements under the trust Pty Ltd as Trustee for the Movember deed dated 9 August 2006, amended Foundation for the year ended 30 April 2013. on 5 December 2010. As a result, the summary financial statements may not We expressed an unmodified auditor’s be suitable for another purpose. Our report opinion on that financial report in our is intended solely for the members of auditor’s report dated 29 August 2013. The Movember Group Pty Ltd as Trustee That financial report, and the summary for The Movember Foundation and for the financial statements, do not reflect the unitholders of The Movember Foundation. effects of events that occurred subsequent o the date of our report Matters relating to the electronic on that financial report. presentation of the summary financial The summary financial statements statements do not contain all the disclosures This auditor’s report relates required by accounting policies applied in to the summary financial statements preparation of the audited financial report of The Movember Group Pty Ltd as of The Movember Group Pty Ltd as trustee trustee for The Movember Foundation for the Movember Foundation. Reading for the year ended 30 April 2013 included the summary financial statements, on The Movember Foundation web site. therefore is not a substitute for reading the The directors of The Movember Group audited financial report of The Movember Pty Ltd as Trustee for The Movember Group Pty Ltd as trustee for the Movember Foundation are responsible for the integrity Foundation. of The Movember Foundation website. Director’s responsibility for The auditor’s report refers only to the the summary financial statements summary financial statements named above. It does not provide an opinion The directors are responsible for the on any other information which may have preparation of a summary of the audited been hyperlinked to/from the summary financial report on the basis described financial statements. If users of this in Note 1 to the audited financial report, report are concerned with the inherent to the extent applicable to the summary risks arising from electronic data financial statements. communications they are advised to refer Auditor’s responsibility to the hard copy of the audited financial Our responsibility is to express an opinion report and/or to the hard copy of the on the summary financial statements auditor’s report on the summary financial based on our procedures, which were statements to confirm the information conducted in accordance with Australian included in the summary financial Auditing Standard ASA810 Engagements statements presented on this web site. to Report on Summary Financial Statements. Auditor’s opinion In our opinion, the summary financial PricewaterhouseCoopers statements derived from the audited financial report of The Movember Group Pty Ltd as trustee for the Movember Foundation for the year ended 30 April 2013 are consistent, in all material respects, with that audited financial report, Manoj Santiago on the basis described in Note 1. Partner

Sydney 19 September 2013

119 SUMMARY STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS MOVEMBER FOUNDATION (FORMERLY KNOWN AS MOVEMBER INC.)

FOR THE YEARS ENDED APRIL 30, 2013 AND 2012

2013 2012 $USD $USD

CHANGES IN UNRESTRICTED NET ASSETS SUPPORT AND REVENUE

Contributions received 20,823,524 15,263,318 Gala party 29,439 8,815 Interest and other income 10,245 12,057

TOTAL SUPPORT AND REVENUE 20,863,208 15,284,190

EXPENSES

Program Men’s health awareness 1,780,071 1,090,260 Donated to men’s health partners 16,530,690 10,268,873 Administration 446,435 470,109 Fundraising 1,856,493 1,097,594

TOTAL EXPENSES 20,613,689 12,926,836

Increase in unrestricted net assets 249,519 2,357,354 Unrestricted net assets at beginning of year 2,753,724 396,370

UNRESTRICTED NET ASSETS AT END OF YEAR 3,003,243 2,753,724

CHANGES IN TEMPORARILY RESTRICTED NET ASSETS

Contributions received 108,868 – Temporarily restricted net assets at beginning of year – –

TEMPORARILY RESTRICTED NET ASSETS AT END OF YEAR 108,868 –

120 SUMMARY STATEMENTS OF FINANCIAL POSITION MOVEMBER FOUNDATION (FORMERLY KNOWN AS MOVEMBER INC.)

APRIL 30, 2013 AND 2012

2013 2012 $USD $USD

ASSETS

Current assets Cash and cash equivalents 9,897,827 13,215,000 Accounts and other receivables 123,385 – Net related party receivable 56,665 – Prepaid expenses 33,149 10,941

TOTAL CURRENT ASSETS 10,111,016 13,225,941

Property and Equipment, net 17,842 13,098 Other Assets Deposits 9,600 9,600

TOTAL ASSETS 10,138,458 13,248,639

LIABILITIES AND NET ASSETS

Current liabilities Accrued expenses 61,002 48,250 Payable to men’s health partners 6,965,345 10,268,873 Net related party payable – 177,792

TOTAL CURRENT LIABILITIES 7,026,347 10,494,915

NET ASSETS

Unrestricted Board designated for Global Action Plan 271,294 1,167,926 Undesignated 2,731,949 1,585,798 Temporarily restricted 108,868 –

TOTAL NET ASSETS 3,112,111 2,753,724

TOTAL LIABILITIES AND NET ASSETS 10,138,458 13,248,639

121 AUDIT REPORT MOVEMBER FOUNDATION (FORMERLY KNOWN AS MOVEMBER INC.)

Independent Auditor’s Report The accompanying summary financial Auditor’s Responsibility on Summary Financial Statements statements, which comprise the summary Our responsibility is to express an opinion To the Board of Directors statements of financial position as of about whether the summary financial of Movember Foundation April 30, 2013 and 2012 and the summary statements are consistent, in all material (formerly known as Movember Inc.) statements of activities and changes respects, with the audited financial in net assets for the years then ended, statements based on our procedures, Venice, California are derived from the audited financial which were conducted in accordance statements of Movember Foundation with auditing standards generally (formerly known as Movember, Inc.) as accepted in the United States of America. of and for the years ended April 30, 2013 The procedures consisted principally and 2012. We expressed an unmodified of comparing the summary financial audit opinion on those audited financial statements with the related information statements in our report dated August 21, in the audited financial statements from 2013. The audited financial statements, which the summary financial statements and the summary financial statements have been derived, and evaluating whether derived therefrom, do not reflect the the summary financial statements are effects of events, if any, that occurred prepared in accordance with the basis subsequent to the date of our report on described in Note 1. We did not perform the audited financial statements. any audit procedures regarding the audited The summary financial statements financial statements after the date of our do not contain all the disclosures required report on those financial statements. by accounting principles generally Opinion accepted in the United States of America. Reading the summary financial statements, In our opinion, the summary financial therefore, is not a substitute for reading statements of Movember Foundation the audited financial statements of (formerly known as Movember Inc.) as Movember Foundation (formerly known of and for the years ended April 30, 2013 as Movember Inc.) and 2012 referred to above are consistent, in all material respects, with the audited Management’s Responsibility for financial statements from which they the Summary Financial Statements have been derived, on the basis described Management is responsible for in Note 1. the preparation of the summary financial statements on the basis described in Note 1.

HBLA Certified Public Accountants, Inc

September 12, 2013 Irvine, California

Note 1 The summary fi nancial statements are an extract of the audited fi nancial statements of Movember Foundation (formerly known as Movember Inc.) prepared in accordance with accounting principles generally accepted in the United States of America. The extracts chosen are considered important amounts necessary for the understanding of the fi nancial position of Movember Foundation (formerly known as Movember Inc.).

Note 2 Effective April 8, 2013, the name changed from Movember Inc. to Movember Foundation.

122 123 For further information about the Movember Foundation, please contact: Juliette Barnes PO Box 60 East Melbourne Victoria 8002 Australia 1300 GROW MO (1300 4769 66) www.movember.com or [email protected]

124 125