GLOBAL ANNUAL REPORT 2013 2 MOVEMBER’S VISION 01 02 IF YOU CAN KEEP YOUR HEAD WHEN ALL ABOUT YOU ARE LOSING THEIRS AND BLAMING IT ON YOU IF YOU CAN TRUST YOURSELF WHEN ALL MEN DOUBT YOU, BUT MAKE ALLOWANCE FOR THEIR DOUBTING TOO IF YOU CAN WAIT AND NOT BE TIRED BY WAITING, OR, BEING LIED ABOUT, DON'T DEAL IN LIES, OR,BEING HATED, DON'T GIVE WAY TO HATING, AND YET DON'T LOOK TOO GOOD, NOR TALK TOO WISE IF YOU CAN DREAM - AND NOT MAKE DREAMS YOUR MASTER; IF YOU CAN THINK - AND NOT MAKE THOUGHTS YOUR AIM IF YOU CAN MEET WITH TRIUMPH AND DISASTER AND TREAT THOSE TWO IMPOSTERS JUST THE SAME IF YOU CAN BEAR TO HEAR THE TRUTH YOU'VE SPOKEN TWISTED BY KNAVES TO MAKE A TRAP FOR FOOLS, OR WATCH THE THINGS YOU GAVE YOUR LIFE TO BROKEN, AND STOOP AND BUILD 'EM UP WITH WORN-OUT TOOLS IF YOU CAN MAKE ONE HEAP OF ALL YOUR WINNINGS AND RISK IT ON ONE TURN OF PITCH-AND-TOSS, AND LOSE, AND START AGAIN AT YOUR BEGINNINGS AND NEVER BREATH A WORD ABOUT YOUR LOSS IF YOU CAN FORCE YOUR HEART AND NERVE AND SINEW, TO SERVE YOUR TURN LONG AFTER THEY ARE GONE, AND SO HOLD ON WHEN THERE IS NOTHING IN YOU, EXCEPT THE WILL WHICH SAYS TO THEM: “HOLD ON” IF YOU CAN TALK WITH CROWDS AND KEEP YOUR VIRTUE, OR WALK WITH KINGS - NOR LOSE THE COMMON TOUCH; IF NEITHER FOES NOR LOVING FRIENDS CAN HURT YOU; IF ALL MEN COUNT WITH YOU, BUT NONE TOO MUCH; IF YOU CAN FILL THE UNFORGIVING MINUTE WITH SIXTY SECONDS’ WORTH OF DISTANCE RUN YOURS IS THE EARTH AND EVERYTHING THAT’S IN IT, AND WHICH IS MORE... You’ll be a man my son! 03 04 Contents 07 WORD FROM THE CHAIRMAN 09 WORD FROM THE CEO 11 WORD FROM THE EXECUTIVE DIRECTOR OF PROGRAMS 13 ABOUT MOVEMBER 14 A HAIRY TALE - THE HISTORY OF THE EARLY YEARS 16 MOVEMBER MILESTONES 17 MOVEMBER VALUES 18 FUNDING FOCUS AND PROGRAMS 26 AWARENESS AND EDUCATION 48 ENGAGING THE MOVEMBER COMMUNITY 52 AROUND THE WORLD: COUNTRY PROFILE UPDATES AUSTRALIA/57 UK/63 USA/67 CANADA/71 NEW ZEALAND/75 IRELAND/79 SOUTH AFRICA/83 EUROPE/86 SINGAPORE/103 HONG KONG/104 109 GOVERNANCE 112 FINANCIAL OVERVIEW 114 SUMMARY FINANCIAL STATEMENTS MOVEMBER GROUP 118 DIRECTORS’ DECLARATION 119 AUDIT REPORT MOVEMBER GROUP 120 SUMMARY FINANCIAL STATEMENTS MOVEMBER FOUNDATION (USA) 122 AUDIT REPORT MOVEMBER FOUNDATION (USA) This is Movember’s Global Annual Report which includes a section on each country where an official campaign is run and programs are funded. 05 06 A WORD FROM THE CHAIRMAN The 2012 campaign marked the 10th year since 30 young We will ensure that this is achieved through excellent men grew moustaches during the month of Movember. planning, ongoing focus on new and better ways of achieving It would be remiss of me to allow this milestone to pass our goals, and of course, fun! Additionally, we confi rmed without acknowledging the remarkable efforts of Movember’s Movember’s commitment to invest in catalytic programs four co-founders, Travis Garone, Luke Slattery, Adam Garone in the areas of prostate and testicular cancer, and mental and Justin Coghlan. They witnessed the fun had by those health. Movember will also continue promoting collaboration fi rst 30 Mo growers and saw the potential of an annual as an underpinning principle of our investments. We believe moustache-growing event. Tapping into a powerful mix that collaboration across the global research community and of fun with a serious cause, they established what has now between our health partners, will deliver faster and better become a global movement. results than would otherwise be the case. For the fi rst three years, Movember’s co-founders ran I would like to thank all of the Mo Bros, Mo Sistas and the campaign alongside their full time jobs, using their own their donors who supported the 2012 campaign with great personal funds to cover costs. After only three campaigns enthusiasm. You each contributed to another milestone in Australia, they took the daring step to expand globally fi rstly in the quest to permanently change the face of men’s health. to New Zealand and then North America and the UK. In year I thank our CEO Adam Garone for his thoughtful leadership, fi ve, the campaign raised AUD $29.7 million and in the tenth hard work and his continued passion for creating a world year, 2012, more than one million Mo Bros and Mo Sistas where men live healthy lives. Adam manages the tricky job of across 21 countries raised a total of AUD $141.5 million. leading staff spread across the globe, and yet accomplishes You can read more about the history of Movember in a sense of team that is truly united by Movember’s values. the sections titled A hairy tale—the history of the early Adam has created a fun and yet hard working environment years (page 14), and Movember Milestones (page 16). that is enjoyed by his team, and is refl ected in a remarkably Of course, as the co-founders are quick to point out, the entire low staff turnover. Movember community working together is the real reason for I thank all of Movember’s campaign staff for their continued Movember’s success. The Mo Bros, Mo Sistas, their donors, commitment and hard work, and for bringing an excitement the Movember staff, our health partners and our corporate to each campaign as though it were the fi rst ever. Thank partners all play a vital role in pushing forward our vision to have you to the central services staff who work hard at providing an everlasting impact on the face of men’s health. And they a highly professional level of service to an organisation do so with extraordinary passion, commitment and creativity, spread across many time zones. A big thanks also to all of and of course with plenty of fun along the way. our corporate partners who worked closely with Movember As well as celebrating Movember’s 10th anniversary, to achieve the tremendous 2012 outcome. 2012 saw another year of growth and exciting innovation. I commend and thank our Executive Director of Programs, We launched offi cial campaigns in seven new countries Paul Villanti, and his team for the dedication and excellence (France, Germany, Switzerland, Sweden, Austria, Hong Kong with which they go about ensuring that Movember funds and Singapore) and exceeded our targets in each of them. are invested in outstanding programs. While not as visible as We will never know just how many men’s lives have been the campaign, the work done by the programs team equally impacted by Movember, but without a doubt, more than matches it in levels of quality and innovation. Over the past one million men having hairy health conversations as they twelve months the team have put in enormous hours to push grow and show their Mo’s, is a powerful push for change. ahead with an approach and agenda that in many ways Central to our campaign is our technology platform. is unique and leading edge. I have absolute confi dence that It powerfully connects the Movember community around the these program investments will see tremendous outcomes world, providing the opportunity for real impact and change. as they progress over the coming years. We have invested heavily in our own systems in the past The directors of the Movember Board donate signifi cant couple of years as part of our strategy to ensure secure time and contribute their diverse skills to Movember with and robust systems that process incredibly high transaction a great depth of commitment. I thank each of my fellow volumes during the campaign. As an example, our donations directors for their contribution to guiding Movember steadily peaked at 387 per minute on the busiest day of the through another year of growth while at the same time campaign. Despite this signifi cant investment, our global looking forward and planning for Movember’s future. admin and fund raising costs remain well below global The Movember team is collectively proud of what has best practice. We achieve this through a consistent focus been achieved to date, but remains grounded, realistic and on cost minimisation and effi ciencies achieved through humble; we see that there is still a great deal to be achieved global centralisation of IT, HR, Finance and Legal services. and will continue to work towards our vision with the passion Movember will continue to focus on costs but at the same and fun that are the hallmarks of Movember. We are time ensure that we invest wisely to deliver an exceptional honoured to be part of this global movement and know that campaign each year, and to maintain a fi nancially healthy as Movember grows, so too do the opportunities to change organisation that is well placed to achieve Movember’s vision. the face of men’s health. Earlier this year during our annual strategic planning weekend, we reviewed Movember’s future direction and resolved to continue setting goals for increased growth in the annual campaign. ELAINE FARRELLY, CHAIRMAN EMAIL [email protected] 07 08 A WORD FROM THE CHIEF EXECUTIVE OFFICER To all the incredible Mo Bros, 01. MOVE Mo Sistas and friends of Movember, As a society we have stopped moving, sitting is the new In 2006, for my first annual report letter, I wrote, “Just smoking! The more you sit, the poorer your health and the three years ago (in 2003), 30 of our mates kicked off the first earlier you may die, no matter how fit you are.