2021 AND BEYOND

THE STORY OF

MARKETING FOR 2021 AND BEYOND NOTTINGHAM 2021 AND BEYOND INTRODUCTION

Welcome to Nottingham. A city with a legendary past and a bright future. A green city full of creativity and culture – the home of rebels, pioneers and .

Nottingham is on the cusp of an incredibly exciting time in its history. It is vital we make the most of this once-in-a-generation opportunity to promote our city on the national and international stage. That’s why we’ve developed a series of city stories with input from the people and businesses of the city – compelling narratives communicated in a clear way to the people we want to reach. Through these stories we can help bring prosperity to our city for many years to come. So that’s what this guide is all about.

The Overarching Story The Citizens Story The Business Story The Visitors Story INTRODUCTION OUR STORY 2021 AND BEYOND OU TELLING R STORY R i d r u t W t p N w b h p i In thefollowingnarrativeswetellour c nvestment throughInvestinNottingham, n differentways.Theyareallwaysof oolkit. Youcandownloadthe toolkit,use, hrough VisitNottinghamshire. e p ighlighting itsstrengthstobringeconomic y romote Nottinghamasatouristdestin enefits tothecityandprosperity romoting Nottinghamtodifferentaudiences, ottingham willusethesetoattractinward ho live,workandstudyhere.Marketing quirements - this isintendedtobeal e encourageanypartnerin thecitytouse namic document. date andadapt thenarrativestofityour

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10 — 11 08 — 9 06 — 7 04 — 5 CONTENTS 2021 AND BEYOND OVERARCHING

WHY NOTTINGHAM?

In our overarching story we include many of the key messages we feel are important to the people visiting, living, working or studying in Nottingham. Its aim is to provide a powerful introduction to our city and engage a wide audience. OVERARCHING 2021 AND BEYOND OVERARCHING

WHY NOTTINGHAM?

Nottingham is a city with a rich past and a bright future. A city of leaders and legacy, known for its resilience, its compassion and its community spirit – just like its hero, Robin Hood. A city where you’ll find the legend of its outlaw hero and a thousand years of history at Nottingham a stone’s throw from state-of-the-art de velopments emerging in Southside, Waterside and the Island Quarter.

A place that’s on a mission to become the UK’s first carbon-neutral city by 2028, with unprecedented levels of investment in an award-winning, clean and green public transport system, electric vehicles and sustainable energy sources.

A vibrant clash of creativity and culture, history and heritage, and world-class sports. A city where you’ll find independent shops, world cuisine and a thriving nightlife buzzing within the curious alleyways, boutique arcades and beautiful architecture. And two world-class universities nurturing innovation and independent minds, while a growing business scene secures their future. A place that’s always moving forward while celebrating its past. The biggest small city in the UK, nestled in the heart of the Midlands. OVERARCHING 2021 AND BEYOND CITIZENS

LIVING IN NOTTINGHAM

Our citizen story is all about communicating what makes Nottingham such a great place to live and raise a family. Its aim is to engage with people who might want to move here, while giving compelling reasons to stay for those who already do. CITIZENS 2021 AND BEYOND CITIZENS N INLIVING OTTINGHAM eficn t. Aplaceyo u felpro schem ak e ourhmswan the ciyforwa rd anw-i sytem. Wh re inovatd rest ofhUKand of theRivrTn.Aplac tha h cultra ofe,mivys stu welcoms pfravt gaze ofitscnl.A inspre ltaudfm,o A placewithgrnsd dreams, lwithncp work andstuy,flh y sen ofairdcluv for evyn,whtspi No sutainbly reg.A city of theclasring Home tward-inguv its magnfceCoulH and colurfevtsy largest ciyqu,whom W beautifl rch, o eritag ndwol-csp orts adiumnhebk u o tti dy, anwhervoc canrisefmlydk l laton H.Apceh’sm ngham isthebgmal o f f

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WORKING IN NOTTINGHAM

Our business story communicates the innovation and enterprising side of Nottingham. Its aim is to bring to life what an exciting city Nottingham is to work in, and position Nottingham as a place where businesses want to have a presence. BUSINESS 2021 AND BEYOND BUSINESS NOTTINGHAM IN WORKING its future – driving positive change and enterprise for everyone. markets. It’s a place that’s moving forward fast and investing in can capitalise on the opportunities in both UK and global clean and green public transport system, and where businesses through a collaborative business culture and an award-winning continue to raise our city’s profile. Where everyone is connected strengths in FinTech, creative, digital and life sciences which strong growing industries particularly digital technologies with sustainability, nurturing innovation and talent to support our Where both of our world-class universities are global leaders in Waterside and the Island Quarter. state-of-the-art developments emerging in Southside, lace factories of the Creative Quarter, a stone’s throw from fulfil their potential. Where start-ups thrive in the refurbished opportunity, where progressive minds and creative thinkers can Capital One and Experian. A city of employment, education and the , it’s home to global names including Boots, awards and accolades to prove it. The biggest business centre in A city that’s leading the fight against climate change, with the its community spirit – just like Robin Hood. leaders and legacy, known for its resilience, its compassion and things differently, the perfect place to grow a business. A city of spirit, a city that isn’t afraid to disrupt the status quo and do Nottingham is an ambitious city with a strong independent

BUSINESS 2021 AND BEYOND VISITOR

VISITING NOTTINGHAM

Our visitor story communicates all the great reasons why you might want to visit Nottingham – especially the more obscure or lesser known sights that people might not know about. Its aim is to improve tourism and our local economy, helping to secure a future for local people and businesses. VISITOR VISITOR all in waiting public life, with een stop for a r g Robin Hood. A thousand

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with world-class sports and a e experiences around every corner n u can experienc streets, where yo ty i o and off the award-winning clean be discovered. c ew Nottingham ears of history at urious alleyways, boutique ar inn in Engl drink in the oldest y rground caves l place where unde llow in the foot where you can fo city A city that’s easy to explore arts scene, from the UK’s bes Or stroll around its stunning from the legendary Sherwood For magnificent the heart of A city of culture and creativit A to c stumble across secret bars, inde Watson Arboretum. Taste Nottingham n internationally-acclaimed Nott sporting As on transport network and breathe

ISITING VISITOR

V NOTTINGHAM 2021 AND BEYOND AND 2021 THE STORY OF NOTTINGHAM FOR 2021 AND BEYOND

Marketing team at Marketing Nottingham CONTACT US [email protected]