INAUGURAL ISSUE | DEC 2012

A not-so-serious magazine by Bullfrog & Baum Playful reinterpretations of some of our favorite columns

Showing Some Leg Frog legs with lime $0.35 USA (CAN $0.34) and two strange salads www.bullfrogandbaum.com LOS ANGELES NEW YORK COLUMBUS, OH

www.bullfrogandbaum.com What’s Inside

APPETIZERS ENTREES DESSERTS

04 16 25 WHO WORE LEAP’S NIGHT In Season: IT BEST OUT THE HOLIDAY We pit whites against A stunning portrait SWEATER VEST whites in the ultimate of 2012’s hottest fashion battle royale. chefs as they gather 26 at Jesse Eisenberg’s OUT ON THE 05 school cafeteria. TOWN THE APPROVAL Party highlights OCTAGON 18 through the eyes of Passing judgement TAKE MONDAY Sydney Perlman and with geometric OFF Vicki Loo. precision. We whisk you away on a food-centric long 28 06 weekend of must-eats THE HOZZIST PAGE 6½ in LA LA land. Managing Partner Susan Hosmer 07 24 weighs in. SOCIAL MEDIA GRIFFON BAUM’S SNACK NEW YORK DIET 29 3 days in the diet of EAT THIS, 08 this 12-year old food NOT THAT LEAP ONE-PAGE lover. Go big or go home.

10 30 A MOMENT IN TOPLESS CHEF TIME ON THE COVER CHALLENGE Bullfrog & Baum, the Frog legs with lime 4 mystery ingredients, early years. and two strange 4 minutes, and a salads. shirtless chef. istockphoto.com 11 MY WEEKDAY 31 MORNING CARTOON ROUTINE CAPTION A morning in the day CONTEST of B&B President, Jennifer Baum. 32 THE PARTING 11 SHOT THINGS TO Restaurant concepts WHICH WE that failed. SHOULD TOAST

12 THE B LIST A few of our favorite things.

14 DESK TO DINNER An outfit goes from day to night. The Bazaar’s 15 uni steamed buns. WHAT’S IN MY p.18 BAG EDITOR’S LETTER

Editor of Chefs ell, it’s that time of Jennifer Baum year again when we Deputy Editor of Chefs reflect on the past 12 Susan Hosmer months and look to Head Cheese Monger Nicole Albano the new year ahead. Rapper in Residence EVAN BARBOUR Keeper of the Funds JOAN BECK Here at Bullfrog & Baum, Dude #1 MARCUS BRAHAM 2011 was a year of restaurant openings and closings, website launches, Midwest Bureau Chief EMILY CLARK product introductions, weddings and babies, moving and moving on, Coastal Hopper MAGGIE CONDON Exec. Director of Fun Facts CORIANDA DIMES hurricanes and subsequent relief efforts and so much more. Miss Swiss Miss LYNNE ESTES Our days were filled with client meetings, brainstorming The Original Pizza Bagel brooke filosa sessions, program writing, media meetings, marketing plans, social Apple Attaché JESSICA FINK Longest Name Contest Winner KATHERINE BRYANT FLAHERTY media campaigns and everything else you’ve come to expect from Madame Poulet JULIE FOX a group like ours. These days were also filled with Fatty Fridays, Remote Frog SUSAN GROSS the reward given to the “team” stuck here on a summer Friday; Nightlife Correspondent Shelby Goldman Always Needs a Sweater Lauren Gould spontaneous cocktail parties; after-an-event-hangover-donuts; girls’ Master of the Product Closet Katherine Kendall nights out; boys’ nights out. And outside of work our Bullfrogs Bad Mama Jama kay Lindsay spent time playing soccer; volunteering; wine tasting; bar crawling in Resident Boozehound victoria loo ; bar crawling in ; bar crawling in Queens (okay, PR Princess sloane magny Spirits Enthusiast At-Large marisa morrison you get the picture)... Keeper of the Funds melissa monteforte You see, while we work really hard, we also play really hard and Exec. Pastry Chef, East Coast shannon mulcahy somehow find a way to inject some humor into each work day. Keeper of the Funds DANA MUSAT Dude #2 SOLOMON OH So this year we decided to move away from a traditional holiday Pollywog jessica ostrau card and publish our very own magazine where we take some liberties Web Kahuna sydney perlman with the columns and features of the publications we work with on a Dude #3 khuong phan KoFoo Fiend Denise Psyhogios daily basis, and playfully reinterpret them. Dude #4 adri ramdeane In the inaugural issue of LEAP you’ll find our take on The Weekend Advisor jessica rosen One-Page Magazine (The New York Times Magazine),The Foodist Sommelier In Training LAUREN SIKORA Mama Sun andrea sun (Bon Appetit), New Yorker Cartoons, The “O” List Oprah( Magazine), The Soup Kid claire tucker Moment (Saveur) and many more. Special Ops, Fancy Schmancy Stuff crystal wang Please read this in the spirit of how it was created – as a fun (and Head of Mountain Division eliza whipple Ever-the-Nomad-Chef carrie whitt hopefully witty) diversion from the madness that is the holiday season. Exec. Pastry Chef, West Coast anna wilhelmsen Merry everything from all of us at Bullfrog & Baum. Singing Sous Chef katharine woodward We wish you health, happiness and great success in the new year. Publisher Ho. Ho. Ho. bullfrog & baum 56 West 22nd St, 3rd Floor, New York, NY 10010 www.bullfrogandbaum.com

@BullfrogAndBaum /bullfrogandbaum

A NOTE FROM THE DEPARTMENT OF IRONY Leap is a publication of Bullfrog & Baum. © Copyright Bullfrog & Baum™ 2012. All Rights Reserved. Reproduction in whole or part without permission is prohibited. Thank you.

02 | LEAP / BULLFROG & BAUM ENJOY A UNIQUELY HOPPY AMPHIBIAN-STYLE BREW

Enjoy Responsibly. Imported by Bullfrog & Baum. New York, NY 10010. Who Wore It Best? It’s not enough to just cook these days…you need to look good doing it. We pit whites against whites in a pictorAl fashion battle throwdown royale —Jessica Ostrau

Hairless Hotties: Michael Psilakis vs. S) Marc vetri These two superstar chefs both flawlessly don their whites with the added accessory of a smooth crown. Classic. Simple. Mr. Clean.

WHO WORE IT BEST: E A N DR UE R), M EL A NIE D UNE (JOS Both Psilakis and Vetri prove that bald is bold – and neither of the two should be put on the back burner. Michael Psilakis 50% Marc Vetri 50%. EIN ’S (A N THO Y M EI D EN BA ST

Udder-ly

Classy: Y (V E TR I ), HO L Jose Andres vs. Anthony Meidenbauer Clad in the chefs’ take on a power suit – Anthony Meidenbauer and Jose Andres from The Cosmopolitan of Las Vegas take ‘farm to table’ to the next level. Who pulls off a cattle sidekick better?

WHO WORE IT BEST: The pink-spotted cow is hard to resist! Anthony Meidenbauer 53%; Jose Andres 47% IL Mic ha el H ar l a n Tu r kell ( ps il ki s ), V E TR I FAM BY PHOTOGRAPHS

04 | LEAP / BULLFROG & BAUM THE APPROVAL OCTAGON Passing judgement with geometric precision | by MARCUS BRAHAM & CLAIRE TUCKER

FANCY NOT SURE special The Unofficial Downton A large cup recognition Abbey Cookbook will scream of Starbucks The Vetri Foundation’s nerd alert at your Season Costa Rica Finca Eatiquette Program for 3 viewing party. Palmilera costs $7 raising awareness about the way our children eat.

Alain Ducasse’s Every table J’aime New at Michael York for your Lomonaco’s coffee table. Porter House Michael Symon and New York overlooks Michael Psilakis being identical Central Park. twins separated at birth. Charlie Trotter confesses in The Tribune to SLS Hotel strangling Graham Elliot. South Beach’s Pippa Middleton in-room “Champagne 2013’s Foodie of Now” App… Bubbly brought

the Year? T H UMBS U P! right to your room in 20 minutes or less. BOOOOO !

The Newbie: The O.G.: Melt Shop’s The Crunchified Sunday at Googa Mooga The Dirty Burger at Grilled Cheese Bobby’s Burger The extinction of Trying to order 2012. What a difference a day makes! Sandwich with Palace. Hostess. Sadly, “Gandalf’s Gobble Chips. another one bites Melt” off Denny’s the dust. Hobbit Menu with a straight face.

Saturday at Googa Dino BBQ in Mooga 2012. This needs Syracuse…where it NO WORDS no explanation. all began. SINFULLY GOOD!

Padma in Playboy. SNL’s Bobby Moynihan

Y C N A F SO NOT as Guy Fieri.

bullfrogandbaum.com BULLFROG & BAUM / LEAP | 05 When Track Suits Attack On the season fi- nale of “Hoarders:” Philadelphia Chef, Brad Spence, and his massive collec- tion of Adidas track suits that he just

LAUREN SIKORA / NICOLE ALBANO can’t seem to stop ac- cumulating. Watch as Brad faces evic- SPOTTED tion as his track suits Francois Payard and John Stage pile up and become drag racing their motorcycles down a fire hazard for all the FDR Drive. of downtown Philly. While his family Jose Andrés entering the city morgue to do recipe tasting for his and friends stage an role on the show Hannibal. intervention at the downtown trattoria Aimee Olexy and Alice Waters enjoying fish sticks at Long John he helms, Amis, doc- Silvers. tors bravely spend the entire night in LiLo and Manuel Trevino were Brad’s house trying seen at the Electric Room gorging on patty melts. to hang them all up.

Benjamin & Max Goldberg seen taking a break from their Dining With The Stars spaghetti to do the twist with Nashville’s Hayden Panettiere at This Saturday night, the OG celeb- Mangia in the Music City. rity chef, Sara Moulton was seen Anthony Martin has started a having dinner with Tupac’s fight club – seen walking into hologram at Mesa Grill the studio: Graham Elliot and in Chelsea. Moulton, select Chicago Bears. wearing a blue blouse Paul McGee camped out to and khakis ate Spice be first in line at the latest Rubbed Bison Strip Kardashian fragrance launch. Loin, while Tupac, Television has a new reality shirtless in white jeans show taking the cooks out and a gold chain, just of the kitchen and pitting sort of stood there them against each other in the Octagon: “Cast Iron” flickering. The din- will feature heavy hitters like ing companions Spencer Rubin, Harrison seemed to be enjoy- Keevil and Michael Ferraro. ing their evening and Missy Robbins checking into Moulton picked up the the psychiatric ward at St. Luke’s bill as Tupac just sort of after one more person confused stood there flickering. her handmade stracciatella cheese with stracciatella soup.

06 | LEAP Cut Through The Shire! Social Media Snack Food & Wine Best New Chef 2012, Jenn A few quick bites from the twittersphere Louis is not the only one obsessed with her custom-made Bob Kramer knife. Rumor has it director Peter Jackson bor- rowed Louis’ steel beauty—made in a 2,300-degree kiln—as Bilbo Baggins’ sword in his film The Hobbit: An unex- pected Journey. Spoiler Alert: The kitchen knife/hobbit sword proves helpful in wounding Smaug the Dragon as Baggins and his Company of Dwarves reclaim Lonely Mountain. “I’ve seen what this knife can do with a baby pig. I can’t wait to see it in action on the Stone Trolls. Very cool,” Louis said at the premiere.

bullfrogandbaum.com BULLFROG & BAUM / LEAP | 07 The Big Profile Compare & Contrast ANGIE BASTIAN VS. TEEN WOLF

After working WOLFGANG CATEGORY TEEN WOLF as a nurse for over 20 years, Sautéing Signature Move Van Surfing Angie’s craving Soggy Wiener Schnitzel Nemesis Mick McAllister from The Dragons for sweet & salty treats finally got the best of her. Official Caterer Oscars Involvement None at all Angie Bastian and her husband Dan Crisp Chef Whites Fashion Preferences Coat of Hair began Angie’s Kettle Corn as a side Judge Alter Ego Michael J. Fox venture hoping to earn extra income for their children’s college funds. The WINNER: WOLFGANG PUCK couple enjoyed regional popularity at outdoor events, but all that changed when Dan and Angie decided to A One-Sentence Book Review gift the Vikings players and coaches “Comfort Me with Offal: The Meh List with bags of kettle corn after a long Ruth Bourdain’s Guide to Gastronomy” (Andrews McMeel Publishing, Sept. 2012) »»Voicemail day at training camp in Mankato, »»Yellow traffic lights MN. “Being genuine has always been »»E-cards The sassy Twitter parody mash-up of renowned »»Water features important to us. We are not plastic or food chroniclers Ruth Reichl and Anthony »»Publisher’s a made up marketing story. There are Bourdain shows she/he/they—no one really knows Clearinghouse »»Gum real people popping this corn, who for sure who’s behind this—can write more than »»Book ends have real lives.” Ten years after their 140 characters, and we’re very happy she/he/they »»Left-handed did, because in our line of work we really could use scissors small venture began, the company has »»Day Trips a “Field Guide to the Modern Foodie,” which is grown to more than 150 employees »»Ferrets producing 80,000 bags a day for chapter 2 just in case you were wondering. grocery stores nation-wide. What I’m Eating / Michael Lomonaco That Should Be a Word “I have always been partial to the full-flavored foods of the Mediterranean—spices, fruits, grains, herbs—and Ras el Hanout is my current passion. This spice blend, so essential Mediable to North African cooking, transforms fish, vegetables, squab (ME-dee-ah-bull), adj. or chicken, when liberally dusted on before roasting or A concept or idea which will (in theory) capture braising. I’ve even woven it into my menus. At Center Bar, media attention. “Every Guinness World Record is we slow-roast our halibut using this blend redolent with not necessarily a highly mediable event.” cardamom, cloves, cinnamon and chilies.”

08 | LEAP / BULLFROG & BAUM Washington Monument CHURCHKEY!

Since opening in 2009, ChurchKey has become a Washington D.C. staple, and has been one of the country’s pioneers in serving delectable craft beers. What draws people from all over? The gastropub’s 550 hand-picked beers meticulously curated by Beer Director, Greg Engert, whose prodigious/ encyclopedic knowledge of brews spans the full spectrum of styles, traditions, regions and flavor profiles. Beer lovers can find just about anything their hearts desire amongst ChurchKey’s selection of bottled, draft (they have 50 taps) and cask brews, including many rare and hard-to-find labels. Engert and the ChurchKey team take serving beer so seriously that they maintain three separate temperature-controlled storage cellars and change their draft lines regularly to ensure whatever they pour tastes exactly as the brewer intended. And there’s no need to worry about drinking on an empty stomach because ChurchKey’s kitchen is helmed by one of D.C.’s finest chefs, Kyle Bailey, who makes sure what’s on the plate is just as exciting and tasty as what’s in your glass.

Big Important Pi(e) Chart 3.141592653589793 BB AUTOMATIC 238462643383279 CHRONOGRAPH WATCH LIMITED EDITION OF 3 TIMEPIECES

Skeletonized, automatic winding chronograph movement; annual calendar; 2-hour totalizer 60-minutes countdown timer; chronograph flyback function; hand ground titanium baseplate and bridges; ceramic ball bearings; tungsten-cobalt alloy rotor weight; balace wheel in Glucydur with 3 arms; 4Hz frequency; incabloc bottom plate; 50m water resistance; hand-polished.

www.bullfrogandbaum.com A Moment in Time

Bullfrog & Baum, the early years. Lucy’s Latin Kitchen, NYC / October 3rd 2003.

(From left to right) jen noble, Susan Hosmer, Jennifer Baum, olga katsnelson, Helen Baldus My Weekday Things To Which We Morning Routine Should Toast. Jennifer Baum, President of Bullfrog & Baum, L’chaim! is up before dawn and allergic to many common granola accoutrements. by MARCUS BRAHAM & EVAN BARBOUR

as told to JESSICA ROSEN Asian-fusion is back full force, leaving no Western staple behind (we’re looking at you, Fried Oyster Baos, Pretzel Pork & Chive Dump- lings, and Kung Pao Pastrami).

Bourbon in the winter, gin in the summer, and shots of Fernet for all.

That chefs can also be farmers, writers, scientists, and…models? Uniqlo and J Crew think so.

Each day, my alarm goes off at 5:50am. I husband stays home to walk the dogs). Unfro-yo is the new froyo. get out of bed, brew a pot of coffee and We are out the door at 7:30am SHARP Foraging is having a moment. Man grab the newspapers that are waiting for and at school 15 minutes later which gives conquers nature! me outside my door. I then hop on the my son time to see his friends and grab an computer and sift through any emails additional morning snack before walking Desserts can be made with veg- that have come in the night before and into his classroom. etables…and not suck. Parsnip cake, anyone? spend a few minutes trolling Facebook After dropping him off I grab the to see what’s being talked about. I skim subway downtown where I either hit the Desserts can be made without two newspapers before my husband wakes gym or hit my desk. If it’s the latter, I’m gluten…and not suck. Coconut up and joins me. My son, the tween, has at my desk by 8:15am to organize myself flour much? learned the art of turning off his alarm, before everyone else gets in. If I’ve been Breakfast for dinner (if you make so it has become necessary for me to walk lucky enough to score a bike at Soul-Cy- breakfast for dinner and happen to into his bedroom and wake him up, very cle, the morning routine changes slightly. have leftovers, congratulations on much against his will. A spot at Soul-Cycle means I am out of making it work). My usual weekday breakfast consists my apartment by 7:15am to arrive at The fact that good pizza, no matter of coffee and yogurt with this granola I Soul-Cycle at 7:45am, 15 minutes before how over the trend may be, isn’t found that, amazingly, doesn’t have cin- an 8am class. going anywhere. namon or coconut (two things I’m aller- If I haven’t already eaten breakfast, I gic to) in it. If I have any honey from my grab another cup of coffee and either oat- Brooklyn. ‘Nuf said.

O M ON H niece’s beehives in Philadelphia (www.mil- meal (with salt & pepper on top), hard Boom Chicka Pop….I can’t believe kandhoneymarket.com) lying around, that boiled eggs, or a toasted plain bagel with it’s not fatty popcorn. goes on the yogurt as well. But the morn- peanut butter. ings can be really hectic! Sometimes I don’t I’m the type of person who would Googa Mooga (Sunday, not Sat-

S BY S O L TION S BY urday). have time to eat even this quick breakfast. (clearly!) prefer to get up early and ease T RA Once the kid is up, it’s all about him into my day rather than sleep until the Michael Psilakis arrives in Astoria…

I LLUS and getting him out the door to school last minute and rush around to get out of long overdue. – which is my responsibility (while my the house on time.

bullfrogandbaum.com BULLFROG & BAUM / LEAP | 11 ViE Luxe Candles Recommended by Julie Fox Vie Luxe International was established in 2004 by Marjorie Gubelmann when she introduced a line of scents that are based on her favorite travel destinations. The scents are deep and fill any room with the most beautiful fragrance. $48 - $80 CandleLuxury.com â Sure, Oprah has opinions…but here are a few things we think are great

LL Bean Streamlight á Ultra Four-Piece à Stowaway Fly Rod Iphone Case Recommended by Katherine Bryant Flaherty Recommended by Lauren Gould This lightweight, collapsible This clever case has fly fishing rod is perfect for compartments that fisherpeople who must take public allow you to store transportation to their favorite credit cards, licenses, streams and perfect for people metro cards and even who like collapsible things. a little cash. So leave $209 your purse behind! llbean.com $34.99 / Incipio.com

ß SodaStream Genesis Black Sparkling Water & Soda Maker Recommended by Kate Kendall The SodaStream turns boring old regular water into…sparkling water!! Not to mention that you’re reducing waste with the reusable bottles. $99.95 / Amazon.com

12 | LEAP / BULLFROG & BAUM Altru Scroll Incense Set á á Pampers Soft Recommended by Evan Barbour Care This set appeals to both the incesnse lover and Baby Wipes hater—it neither smells like the classic stuff nor looks like it. The scents includes a mélange of Recommended by ginger and white clove, and a percentage of the Susan Hosmer á á purchase goes to In a Perfect World. They are almost as Chanel’s Burt’s Bees $30 / abchome.com multipurpose as duct “Rouge Noir” Beeswax Lip tape. Not only do they #109 Lipstick Balm keep baby clean but Recommended by Recommended by they are also great Denise Psyhogios Nicole Albano for cleaning Bulldog This dark red wine I have tubes of this wrinkles and getting color is a great winter everywhere! I love how stains out of clothes. statement and dresses it contains peppermint ß Travel with them up casual outfits (like oil which leaves my lips Mario regardless of whether an accessory!). It goes feeling cool, but without Badescu the little ones are along on smooth and even, a medicated scent. Seaweed for the ride. and is long-lasting. $3 / burtsbees.com Cleansing $4.99 $34 / chanel.com Soap diapers.com Recommended by Brooke Filosa This unisex cleanser smells and feels great while doing a stellar job. Use the soap’s accompanying Seaweed Toner for a spa-like experience from start to finish. $12 - $20 mariobadescu.com

ß LL Bean ä BOAT TOTE Billingham L2 Recommended by Camera Bag Jennifer Baum Recommended by Solomon Oh Everyone needs a bag Originally creating fine fishing tackle bags, of their own to lug Billingham has, for hundreds of years, their stuff. These are so been known for producing exquisitely traditional that they are crafted and hard-wearing camera bags. always trendy. It’s my Their ease of use and good looks make go-to gift. Billingham a timeless namesake. $20.95 - $38.95 $219.95 / adorama.com llbean.com

bullfrogandbaum.com LEAP | 13 Being a publicist is not your average 9 to 5. At Bullfrog & Baum we need to be able to transform our look from desk jockeys to dining companions quickly and easily. Here are a few little touches from Shelby Goldman that take her from desk to dinner table.

WHY IT WORKS WHY IT WORKS NYC O FFICE & M ARBLE LANE M NYC T TH E BULLFR O G & BAU

Colored jeans are the perfect way to jazz up work The look is transformed for evening by letting your hair AKEN A attire. Bright colors work for warmer months and a down, adding a trusty leather jacket and a long gold forest green is subtle and classy when the air turns necklace. Accessories, like jewelry or a colorful bag (Shelby’s crisp. Adding a black tank with an all-purpose black studded maroon satchel bag has removable straps and // T OMO N OH // cardigan is a simple way to ensure your outfit can carry turns into a clutch) are just the thing to make the outfit over for any post-work outing. A suede black booty work for one of her favorite after-work spots, the bar at with a low heel works for meetings, and a tight, low Marble Lane at Dream Downtown. Whether she’s enjoying bun adds to the sophisticated look and gives hair that a cocktail like the Autumn Harvest, or their Salt and Pepper bounce of curl you’ll need later on! Head-On Shrimp, Shelby’s confident she can take on the

night with these simple alterations. S O L GRAP H S BY P HOTO

14 | LEAP / BULLFROG & BAUM What’s In My Bag Leap takes a peek inside Jennifer Baum’s purse to see what the B&B President totes around NYC

Totem Toad “This keychain is one of many frog items I have been gifted. I love it because it’s easy to find in any bag.” Let’s Bee Friends “I’m highly allergic to bees. They’re few and far between here in the city, but you can never be too careful.”

Compliments of the Chef “I nabbed these menthol-y mints from Hotel de Paris in Monaco. I think I saw Monsieur Ducasse do the same.”

Breath of Fresh Air Lip Service “Tic Tacs are my go-to breath “I usually have freshener. My husband used to at least seven keep a few in his suit jacket. I lipsticks, each a guess I copied him.” slightly different shade, because you never know what mood Bag within you’ll be in.” a Bag “This is my secret satchel of real essentials. Curious?”

bullfrogandbaum.com BULLFROG & BAUM / LEAP | 15 leap’s night out A Stunning portrait of 2012’s hottest chefs as they gather at Jesse Eisenberg’s school cafeteria From left to right alain ducasse / Michael Ferraro / katie workman / Laurent Tourondel Aimee Olexy / marc vetri / Niki Nakayama / *jesse eisenberg / karen hatfield / Tony GemignanI David Myers / quinn hatfield / christina lee / Jeff Mahin / Alex Guarnaschelli *not a bullfrog & baum client By Andrea Sun, Anna Wilhelmsen & Corianda Dimes TakePHOTOGRAP H BYMonday Erhard Pfeiffer (COMME CA) Off

18 | LEAP / BULLFROG & BAUM “I’m in town for the weekend. Where should I eat?” Thus sparks the typical heated debate amongst Angelenos, each and every one of us keen on mastering the art of perfect dining recommendations for the out-of-town guest. Personal preferences aside, it’s a matter of pride to bestow visitors with the golden ticket to the majestic sprawl that is Los Angeles—and a matter that we spend countless hours pondering. The general consensus is that one [likeminded, food-obsessed individual] should make a list of top eating destinations, then build the remaining itinerary around those general targets for nourishment, for sustenance—OK, let’s be honest: for outright gluttony. So, stick with us, dear reader, as we whisk you away on a food-centric long weekend of must-eat’s [and things to do nearby] while in La La Land... JOURNAL CONCIERGE

CORIANDA DIMES New Media Strategist •Windows lounge Downward Dog In case walking around the Disneyland of Plastic Surgery isn’t enough of a right-hook to your ego, you can sweat Day One / Friday out your self-esteem in one of LA’s 5pm You’ve arrived! Drop your bags off at the Four Seasons Hotel Los Angeles to start thousands of yoga studios. YogaWorks the weekend with an intimate hidden retreat—and maybe even a few star sightings. Settle in Santa Monica is a particular favorite: into your plush room, and order a jetlag cure from the Culina Juice Menu; fresh pressed enjoy glaring at your gut in Halasana ginger and blueberries should do the trick.

(that’s plow pose) while the ripped ylan + J eni yogi twice your age inverts, delicately 7pm Head downstairs to Windows Lounge for a cocktail and bites from Executive Chef alighting her toes onto the crown of Ashley James’ elegant take on street food. Or, grab a seat at the crudo bar at Culina, Modern her head, in Scorpion Handstand. Go Italian, for some lobster with pink peppercorn or salmon topped with blood orange. ahead, take child’s pose. & D SI T E PAGE)

2215 Main St, Santa Monica 8pm Take the house car to dinner at Comme Ca, David Myers’ vibrant French brasserie. O PP a (

yogaworks.com Because you’ve been craving that perfect Comme Ca Burger, and a delicious cocktail from w their 18A program. Peek at the chalkboard menu of that evening’s specials, and don’t pass Hoarders on the pommes frites. As a child, one of my favorite games at my grandmother’s house was 10pm Have a nightcap at the nearby Roger Room, a hidden temple of handcrafted cocktails, Who Can Find the Oldest Canned and, along with Comme Ca, part of the first wave of serious mixology in Los Angeles. Good in Oma’s Basement. The Rose Bowl Flea Market is where I give my genetically-predisposed hoarding tendencies a little leeway. Over 2,000 vendors offer everything from Dirty

Clothes in a Giant Pile to honest- P) D O N RIDDLE, Z en S ekiza W ISE FR OM TO

to-God finds like a $10 cashmere O CK sweater and the PERFECT antique bar cart. Get there early and bring LÄRABARs; it will take you all day if you’re doing it right. 1001 Rose Bowl Drive, Pasadena

rgcshows.com/rosebowl.aspx (CL GRAP H Y BY: P HOTO H EN C AM O R E KITC SY •

20 | LEAP / BULLFROG & BAUM Fright Night Day Two / Saturday If you want to “see” , 9am Start the morning early with an you need ten minutes and five almond bostock or blueberry financier bucks to snap two photos in front muffin while sipping on a strong cup of of Grauman’s Chinese Theatre with Stumptown coffee at The Sycamore Kitchen, Spiderman or a guy dressed as the newest hip eatery from husband and wife Captain Jack Sparrow (who, side chef duo Karen and Quinn Hatfield. note, rented a room for a week from my friend at USC). Other than that, 10am Peruse the adjacent boutiques of Hollywood Boulevard is a strip mall the neighborhood, collectively known as of lingerie stores and smoke shops. District La Brea, for vintage threads, one- Hollywood Toys & Costumes is the of-a-kind furniture pieces, and the latest exception, a wonderland of latex sneaker trends. Don’t forget to cross the prosthetics, wigs and costumes street and stop in to American Rag, the cult because in Hollywood, Halloween is concept store that’s captured the hearts of every day. hipsters and fashionistas alike. 6600 Hollywood Boulevard, Los Angeles 11am Soak up some culture at the nearby LACMA for the latest modern art exhibition, hollywoodtoysandcostumes.com from David Hockney’s Mulholland Drive to early Stanley Kubrick photographs. Make sure you snap the requisite tourist shot in front of Urban Light, Chris Burden’s sculpture JAWS work of 202 restored cast iron antique street lamps, located in front of the museum. Recreating Baywatch on Zuma beach is so 1989. Instead, grab your board, 1pm Enjoy the ultimate LA lunch at Spago Beverly Hills, Wolfgang Puck’s darling bro, and head to Manhattan Beach to hotspot that has just reopened after a major renovation. Take in the scene—and the shred some gnar. If you’re lucky, you’ll Baldessari artwork—from a table on the coveted patio, cozied up next to one of the sleek, get a bonus adrenaline rush from a oversized fireplaces. finned friend: there have been some serious spottings the past few months. 3pm Hit the 300-thread counts sheets Google it. Sick nasty, brah. at Hotel Bel-Air, or just rest your head ci.manhattan-beach.ca.us for a moment after the whirlwind day. Stroll throughout the property’s beautiful Field Trip gardens, and the iconic Swan Lake (say You can’t throw a stone or pick a hello to swan Hercules). Or indulge in a super-obscure, polarizing interest caviar facial (why not?) from the La Prairie without finding a relevant museum Spa. in LA. Sure, there’s LACMA and The Getty and the Natural History 6pm Dinner starts early this evening, Museum, but for every La Brea Tar because you’re in for a once-in-a-lifetime Pit, there’s a Museum of Jurassic dining experience at n/naka, Chef Technology, and for every MOCA, a Niki Nakayama’s modern take on the (disturbing) Museum of Death. The Japanese tradition of kaiseki. Sit back Bunny Museum takes the cake: it’s and enjoy a symphony of tastes, textures, a suburban basement filled with temperatures—all organized into an ode over 29,000 toy, stuffed, or figurine to the seasons. Don’t miss the immaculate bunnies. wine pairings from beverage guru Jeffery Bonus: it’s been endorsed by Stivers. Elijah Wood. 1933 Jefferson Drive, Pasadena 10pm Now you can hit those sheets. Well- thebunnymuseum.com •n/naka deserved. bullfrogandbaum.com BULLFROG & BAUM / LEAP | 21 JOURNAL CONCIERGE

ANNA WILHELMSEN Account Coordinator

Where To Get Juiced “Would you like to hear about today’s specials?” asks the server/actor/DJ. “Oh no thanks, I’m on a juice cleanse. I’ll just have a large Green Monster Kale,” says the Lululemon wearing/ Soul Cycle going/publicist/fashion blogger. You’ve got to be on your •STELLA ROSSA PIZZA BAR health A-game in LA, which means regular juice cleanses every month. Juice bars have been popping up left and right this year. My go-to is Pressed Juicery in Brentwood: 13050 San Vicente Blvd, #120 www.pressedjuicery.com

Sig Alert Central After landing at LAX and hopping into your rented, super fly, electric blue Mustang convertible, there’s no warmer welcome than sitting in a Sig Alert (for those who don’t speak Angeleno, a Sig Alert means a really, really bad traffic jam). All you want to do is feel the wind blowing through your hair while you take on 405 North to the 10 West to the 101 North and exit Highland Ave to go to the Hollywood Bowl. My best advice, save yourself the hassle and download the Sig Alert app on iTunes for up-to- date traffic reports: itunes.apple.com/us/app/sigalert. com-live-traffic/id424889327?mt=8 •THE BAZAAR! •SAAM

22 | LEAP / BULLFROG & BAUM PHOTOGRAPHY BY: (CLOCKWISE FROM TOP) Lettuce Entertain You Enterprises, Jill Paider Celebrity Safari Day Three / Sunday Just like an African safari, but instead 10am Sleep in and ready your Wayfarers when you wake, because of hippos and giraffes, you’ll be today’s a beach day. Hop into the car and head west through on the lookout for rare sightings winding, emerald-lined , snaking slowly down of Brangelinas and Bennifers. Hop Pacific Coast Highway toward Stella Rossa Pizza Bar. A fun-filled, aboard one of these topless 13 casual brunch awaits, featuring artisan pizza and fried eggs with passenger vans and let the stalking tomato jam and caciocavallo cheese. journey begin with a tour throughout neighborhoods and celebrity hot Noon Stroll along the sand and catch a few rays, or rent a bicycle spots in Hollywood and Beverly Hills. and take the beach pathway down to Venice Beach. Stop at Abbot If you are into this sort of thing, I’d Kinney for shopping at unique boutiques, or just people-watch recommend the TMZ Tour: from your perch at the beloved Intelligentsia Coffee. www.tmz.com/tour. And don’t forget the binoculars. 2pm Drive further north toward Malibu, and pause at Malibu Seafood for some beachside fish tacos or fresh fish ‘n chips. Admire LA Metro the scenery, and turn into the hillside toward Malibu Winery. Go where no one in Los Angeles ever Spend the remainder of the sunny afternoon at the sprawling jewel goes – to the metro station. You may of an estate, replete with zebras, horses, and wine tasting. not be able to reach many desirable destinations, but if you happen to be 6pm Experience the history of gin—or the Mad Men era traveling from Hollywood & Highland of cocktails—as explained by Rob Floyd, bartender and host to the Disney Concert Hall downtown, extraordinaire of the Cocktail Fundamentals education series. Taking then you’re in luck! LA Metro place at SAAM, the chef’s tasting room at The Bazaar by Jose Andres, www.metro.net the monthly classes not only combine tasty concoctions with intriguing factoids—but it’s ideally situated for a transition into dinner at The Bazaar immediately afterwards.

8pm Dinner at The Bazaar! Start with the pan con tomate, and don’t miss the whimsical Philly Cheese Steak. Or the uni steamed buns. Better just order one of everything.

10pm Nod off amidst Philippe Starck- Tan Year Round designed furnishings within your sleek room One of the many upsides of not having at the SLS Hotel at Beverly Hills. Just take “seasons” is abundant sunshine and the elevator home from The Bazaar. Mind the warmth, which lends a great excuse to monkey videos at the elevator lobby. stay bronzed all year round. Whether you prefer your tan au natural, out of a can, or from a high-powered bed, LA offers bronzing options on just about every other corner. For the real deal, Day Four / Monday Altitude Pool at the SLS Hotel Beverly 9am Pack it up and take off to the airport Hills (www.slshotels.com) or for less for the flight home—you have just enough UV-filled options, get sprayed at Le time to stop by Fonuts, In-N-Out Burger, Beach Club, lebeachclubtanning. and . All the essentials needed for a com. Note: spray-on abs cost extra. pleasant flight home. Bon voyage! bullfrogandbaum.com BULLFROG & BAUM / LEAP | 23 Day 1: Thursday I love Cheerios, I have them every morning with 2% milk. I also have Strawberry yogurt smoothies a few times every week and today was one of them. I usually drink a glass of milk with the Cheerios. Once in a (little) while, I will have Tropicana or- ange juice. Without pulp – what is pulp anyway? School served Chicken Noodle Soup today which I like. It’s pretty good. I like the broth be- cause it’s not too salty (unlike the soup they used to serve at my old school) and it’s always really hot. The soup has a perfect ratio of noodles (which vary between bowties, spaghetti, fusilli and penne), veg- etables (carrots and celery) and chicken—chicken noodle soup wouldn’t be complete without chick- en! I also had breadsticks, applesauce and French Vanilla yogurt… because I felt like it. I asked my parents to go to Momoya Sushi, my favorite Japanese restaurant. It’s not far from mom’s office. I always have the same thing, although I used to get the sashimi entrée but I wouldn’t eat all of it, so I switched my order to: miso soup, shrimp tempura, bowl of white rice on the side, 3 pieces of tuna sashimi, 3 pieces of salmon sashimi, 3 pieces of yellowtail sashimi, 3 pieces of octopus sashimi. I love sashimi! I washed it all down with tap water because I can’t drink milk with sashimi. I always, always have rice pudding for dessert at home. The texture just feels good! I only eat the Griffon Baum is a product of his Kozyshack Original rice flavor. It has a flavor of its environment: his mother, Jennifer Baum, own. I don’t try any other flavors. President and Founder of Bullfrog & Baum and his father, Charles Baum, son Day 2: Friday of iconic, innovative restaurateur Joseph This morning, I had Cheerios with 2% milk. No Baum. It shows through his great taste. yogurt smoothie or orange juice or anything. Just Dinners at Peter Luger and his favorite my favorite cereal, that’s all. sushi restaurant (Momoya) are telltale For lunch, my school was serving split pea signs this 12-year-old is a serious food soup, mushroom quinoa pilaf, steamed sugar snap lover (and unofficial food royalty). Despite peas with peppers and broiled salmon with leeks, his affinity for sashimi and Porterhouse lemon and garlic sauce. I didn’t want any of that as told to steaks, he admits “I usually like to just stick so I just had penne with tomato sauce and one slice BROOKE to the basics,” especially during lunchtime of cheese pizza. We always have ice cream at school FILOSA at school. Read all about this sixth grader’s on Fridays and I always have the same flavor: va- uniquely intriguing preferences – from nilla in an ice cream cone. Sometimes, I just stick Kozyshack rice pudding (“original flavor, to the basics. I’m not big on variety. only!”) to three plates of pasta in a row at his friend’s We went to Brooklyn to Peter Luger for my Bat Mitzvah and eating the batter of fried calamari Uncles’ 50th birthday. I ordered Shrimp Cocktail followed by the calamari itself – in this week’s New which really didn’t taste much like regular shrimp. I York Diet. liked it. It was my mom’s idea to share a Porterhouse In the first person... with her which was a good idea. I like to share with M JENNIFER BAU GRAP H BY P HOTO

24 | LEAP / BULLFROG & BAUM my mom, plus I don’t have to finish a whole order IN SEASON by myself! We ordered the steak cooked to medium rare… I really like the pink in the center of the steak! I don’t like to eat the steak with any sauce and I The Holiday Sweater Vest didn’t feel like eating vegetables. I had some olives and washed the meal down with milk. We ordered by MAGGIE CONDON a dessert made with the restaurant’s homemade “schlag” (whipped cream). I shared with my cousin and we were horsing around with it. ‘Tis the season when Mariah Carey and Justin Bieber’s I really like Peter Luger. I’m playing Aladdin Christmas albums dominate playlists, laughable in my school’s play and when I rub the lamp, I wish family Christmas cards flood mailboxes, and seasonal for the Peter Luger genie to come out! holiday attire makes its way out of storage. At Bullfrog & Baum, there’s one holiday party Day 3: Saturday “ingredient” that we can count on—Katherine Bryant No surprise here… I had Cheerios with 2% milk for breakfast, in addition to a yogurt and buttered Flaherty’s holiday sweater vest—a seasonal hand-me- toast (the way mom makes it). Once every week- down that is near and dear to the agency’s heart. end, I have buttered toast. My mom really does The festive vest was re-gifted to Katherine by a make the best toast. I can’t put my finger on what family friend who received the glittery delight from makes it the best, but it’s just the best. her 88 year old mother as a (serious) Christmas gift. We went to our neighborhood restaurant, Katherine was beside herself with joy as it would act Henry’s, for lunch – it’s a nice restaurant and it’s GOOD! I wasn’t really hungry so I just ordered as the perfect holiday costume for her sketch comedy fried calamari, that’s it. The calamari was very shows—and it would become the crunchy and sometimes, I actually like official holiday cheer-maker at the to eat all the batter first and then eat Bullfrog & Baum holiday the actual calamari. I don’t like any parties. marinara sauce with my fried cala- Here we share a recipe mari – just plain. At night, I went to my friend for the home merrymaker. Paulina’s Bat Mitzvah where I dug right into the sushi spread. I had tons The Perfect of tuna, salmon and yellowtail… Holiday but they didn’t have octopus. I Sweater Vest Recipe was disappointed… come on! I mean, really? No octopus?

After lots of sushi, I had lots of Ingredients pasta. Three plates to be exact. 7 Snowmen I needed three plates 7 Holiday Bells 13 Bows of pasta for energy because I 1 Santa was dancing the night away! 1 Wool Sweater Vest It was simple pasta – just the 1 part Magic A handful of ribbons, stars, way I like it: penne with to- glitter, candy canes, holly, mato sauce. Again, I kept it gingerbread men and beads simple and did not put any Method grated cheese on top. Oh, Sew or hot glue gun all and there was a dessert cart ingredients onto wool but I was dancing so much sweater and wear to all festive occasions. Serves 1. that I didn’t really have the time to get over there. bullfrogandbaum.com BULLFROG & BAUM / LEAP | 25 Outas Seenon By VICKI the LOO & SYDNEY PERLtown!MAN

→ where? LA Food & Wine Festival 2012 ANDREA SUN, CORIANDA DIMES, SUSAN HOSMER, ANNA WILHELMSEN (BULLFROG & BAUM)

→ where? The 25th Anniversary of Alain Ducasse’s Louis XV The culinary elite gathered in Monaco—240 from 25 countries, representing 5 continents and → where? Jacques Torres, 300 Michelin Francois Payard Patisserie Opening Party Francois Payard stars—to celebrate. New Yorkers welcomed Chef Francois Payard back to the Upper East Side, THE PRINCE OF MONACO, where his original patisserie closed its ALAIN DUCASSE doors in 2009. → where? Dinosaur BBQ Restaurant Opening, Newark Fun fact: Chef John Stage had the idea to expand to Newark after catering an event for Mayor Cory Booker four years ago.

Mayor Cory Booker, John Stage

→ where? Bullfrog & Boobs → where? Todd English Chile Olive Oil NYC The Bullfrog & Baum team raised Media Dinner Hosted by Chef Todd $4,685 for the American Cancer English, Olives Restaurant Society’s Making Strides Against Breast Chef Todd English loves olive oil enough Cancer! to name his restaurants, “Olives.”

26 | LEAP / BULLFROG & BAUM FOLLOW OUR PARTY ADVENTURES ON TWITTER @sydneyperl @vickiloo82

→ where? Burger Bash Rachael Ray and Kathy Griffin get crunchified with Chef Bobby Flay’s Napa Valley Burger.

Kathy Griffin, Rachael Ray, Bobby Flay

→ where? → where? Paula Deen’s Braiser Lounge Brunch Chefs Marc Vetri, The Bloody Dale Talde and Marys were Manuel Trevino flowing at Paula pose after taking Deen’s Brunch a hot seat at the where Chef Braiser Lounge Michael Ferraro in the Dream whipped up egg Downtown. white frittata.

Marc Vetri, Dale Talde, Manuel Trevino III

→ where? Brooklyn Backyard Adam Richman and Chef Dale Michael Ferraro, Eliza Whipple Talde show Brooklyn some love at One → where? Hansen Place’s Meatball Madness Clock Tower building. Chef Missy Robbins and Adam Richman, her team take a Dale Talde moment to pose during Meatball Madness.

Missy Robbins

BULLFROG & BAUM / LEAP | 27 SUSAN HOSMER Hozzist WEIGHS IN

bail. What’s worse than cancelling a half an hour before your reserva- tion? Not cancelling at all. 2. Be on time. Sure, there’s a 15-minute grace period, but if you show up later than that, it messes with the restaurant’s flow for the rest of the night. We’ve all been those people in the bar waiting. This is most likely because the table before you was late. Not fun, right? 3. Please order your entire meal at once. Don’t get me wrong, I don’t DEAR HOZZIST: I’m a die-hard foodie and like to be rushed at a restaurant. I like to order a round of cocktails would love to know what restaurants you first and discuss the menu with my think are going to be hot in 2013. dining companions. However, when you just order appetizers and then wait 45 minutes to order the en- Hmm. That’s an interesting 1. Would you like it if your friend trees, it creates chaos in the kitchen. question, but I’m actually made plans with five other people 4. If you are dining with a large going to ignore that and give and then decided at the last-minute group, bring cash. Splitting the you something more useful: “The which one was the best? Restau- check on six different credit cards is 7 Commandments for Being a rants don’t like this either. Don’t ridiculous. Worse yet, the restaurant Good Diner”. Sure, the customer make five reservations for a Friday gets charged a fee when diners pay is always right, but you’ll have a night and then cancel four of them with certain credit cards. much better dining experience if 30 minutes before your reservation. 5. As a mom, I’m a big supporter you meet the restaurant halfway. A reservation means the restaurant of dining out with your kids. That You do your part; they’ll do theirs. is holding a table for you and they said, do whatever you can to prevent You’re welcome. aren’t always able to fill it after you them from throwing all their food on the floor and creating a huge mess. If that plate of mac and cheese gets by you and ends on the floor, either clean it up or tip very well. The holidays are a big deal Drinking Recipes. Tucked Mattress Back Punch for the Hosmer clan. It is in the book was a treasure (as scribbled on paper): 6. Unless service was abominable, the one time of year where within a treasure: a loose Juice of 6 oranges, Juice of don’t skimp on gratuity. This is how everyone gets together piece of paper with a 6 lemons, 6 oz Curacao, 1 the servers make their money and, under one roof and as a recipe scribbled on it for gallon sauterne and 1/5th result, there’s a fair amount “Mattress Back Punch”. brandy, 2 qts club soda. for the most part, they are working of drinking. Last Christ- While it may need some very hard to make your experience mas, Wylie’s Aunt Annie modifications, this punch Sweeten to taste a great one. passed along her father’s is going on our Christmas (I didn’t). 1934 edition of Burke’s Eve drink list. 7. Let’s all agree not to order meat Complete Cocktail & well done.

28 | LEAP / BULLFROG & BAUM EAT THIS NOT THAT

We’re big fans of dining guides, whether they encourage us to eat healthier, explore a new place through the lens of its cuisine, or teach us something about our own palates and cooking abilities. Here, we’re providing a new kind of guide: one that pits the generic against the ultimate, all in the name of deliciousness. That’s not to say we don’t crave those dirty water dogs (we do) or we don’t occasionally find bodega sushi remnants in sad plastic packages on our coffee tables after one drink becomes four (guilty). But when it comes to all things edible, we’d rather go big or go home. —Crystal Wang & Evan Barbour

Recette’s Buffalo Sweetbreads Buffalo wings from your neighborhood dive or sports bar

Talula’s Garden’s Little Sweet Ricotta Greasy fried donuts Doughnuts, Cinnamon Chantilly, and Chocolate-Hazelnut Sauce

Alla Spina’s Housemade “Dirty water” hot dog Mortadella Hot Dog

Bobby’s Burger Palace Generic (too-small) fast food burger Crunchburger

The Bazaar’s “The Cubano” “The Cubano” at a greasy spoon

Katsuya’s Sashimi Plate 4 a.m. sushi from the bodega next door

Comme Ca’s Marrow Bones Cheddar cheese and Ritz crackers with Toast

L20’s Smoked Salmon, Artichoke, A bagel with lox and a schmear Pumpernickel, Crème Fraiche, Beet

Benoit’s Dessert Buffet “All you can eat” dessert at a roadside buffet

MacBar’s Classic Mac n’ Cheese The boxed stuff

TALDE’s Cap’n Crunch Halo Halo Cereal with skim milk

Juvia’s Purple Rain Cocktail The “Purple Drank”

TAG RAW BAR’s Kangaroo Loin Some beef tartare you find in the Tartare couch cushion

bullfrogandbaum.com BULLFROG & BAUM / LEAP | 29 TOPLESS CHEF CHALLENGE

THE CHALLENGE

We asked Topless Chef, Dale Talde, to create a memorable dish from a four-ingredient mystery basket selected by B&B.

THE INGREDIENTS

THE MYSTERY BASKET omo n oh

1. Mayonnaise h: s o l grpa omo n oh; p hoto t: s o l t: 2. Eggs t ylis omo n oh; pr o p s 3. White bread t: s o l t: t ylis oo d s om; f c Humpty Dumpty Egg Sandwich 4. Cheddar cheese Topless Chef, Dale Talde took a break from pumping iron in the middle of the desert, to make this creative take on the boring THE PANTRY old egg salad sandwich. With only four ingredients and four Salt and pepper minutes of prep time, he did break a sweat, but was proud of the EXTRA result: “Food is art, and even simple ingredients like bread and INGREDIENTS grap h s : g oo gle . oo d p hoto

eggs can inspire a masterpiece such as this.” A smile and washboard abs f

30 | LEAP / BULLFROG & BAUM Cartoon Caption Contest Welcome to this week’s caption contest featuring illustrations by B&B’s resident artist, Solomon Oh. The reader who submits the winning caption will receive a signed picture of the Bullfrog & Baum staff [approximate value on eBay: $12.50].

THE WINNING CAPTION

THE FINALISTS

“Give us pouty.” H. Bangle, Austin, TX

“Now what do we do with it?” C. Melia, Detroit, MI “Oh yeah, I read about this secret restaurant in The Times.” T. White, Hoboken, NJ “Generation perspective.” J. Fox, New York, NY

THIS WEEK’S CONTEST

“ ”

Please send captions to [email protected]

bullfrogandbaum.com BULLFROG & BAUM / LEAP | 31 The Parting Shot By Katherine Bryant Flaherty

86’D: Restaurant Concepts that Failed We’ve all heard the stats: each year, over 12 million restaurants are shuttered in ’s meat packing district alone. That’s because there are a lot of silly people who think opening a restaurant is easy. Here are a few restaurant concepts that closed their doors before Pete Wells ever had the chance to compare them to Guy’s American Kitchen & Bar:

Linner Not Mars 2112 lunch. Not dinner. Though the Open 2:30 - 4:30 33,000-square- every day. foot Space Oddity had a good run. Solo The one seat restaurant— BYOS Elizabeth the ultimate in Knight always exclusive dining warned friends experiences. that: “Eating out is so bad for you! Do you know how Everyone is head-over-wheels much salt they in love with Food Trucks, use?!” She took causing a proverbial traffic matters into her jam of ideas for mobile food own hands, open- concepts. Capitalizing on the ing a healthful, popularity of Food Trucks low-sodium res- were these not-as-successful Last Bite Ever taurant concept, spin offs: This restaurant BYOS—Bring promised to be Your Own Salt. The Food Hand Truck Peter the frontrunner Blanc An ode Castellana took the idea of a food in the “Zoo to white-colored truck to a grassroots, un-motorized to Table” food. This white place, selling artisanal sandwiches movement. The tablecloth from his metal hand truck. His demise: menu reads like restaurant offered a tasting menu profits fell when he had to keep a Who’s Who of featuring dishes such as Seared Scallop loaning the dolly to friends who were moving to Brooklyn. the Endangered with roasted cauliflower and parsnip Species list, puree; Baked Sole with a beurre blanc The Food Jeep Great food, terrible and cannelini beans; Fettuccini Alfredo; offering tastes of The Hunger roll-over rates. Afghan Tortoise, Onion Grits; Tofu and White Asparagus Games theme OMO N OH Magellanic Stir Fry over rice; and for dessert, restaurant The Food Limo Brought an eat-in Penguin, Killer marshmallows with a white chocolate Downfall: no element to street vending. Seated 10 Whale and the fondue. White wine pairings were repeat guests. somewhat uncomfortably.

ever-popular, available for a $35 S O L T I O NS BY

Taiwan Partridge. supplement. T RA

ILLUS

32 | LEAP / BULLFROG & BAUM FROG JUICE THE NEW SCENT FOR MEN

NORDSTROM, BLOOMINGDALE’S, SAKS FIFTH AVENUE, AND NEIMAN MARCUS Happy Holidays from THE BULLFROGS

bullfrogandbaum.com