A NOT-SO-SERIOUS MAGAZINE by BULLFROG & BAUM
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INAUGURAL ISSUE | DEC 2012 A NOT-SO-SERIOUS MAGAZINE BY BULLFROG & BaUM Playful reinterpretations of some of our favorite columns Showing Some Leg FROG LEGS WITH LIME $0.35 USA (CAN $0.34) AND TWO STRANGE salads www.bullfrogandbaum.com LOS ANGELES NEW YORK COLUMBUS, OH www.bullfrogandbaum.com WHAt’S INSIDE APPETIZERS ENTREES DESSERTS 04 16 25 WHO WORE LEAP’S NIGHT In Season: IT BEST OUT THE HOLIDAY We pit whites against A stunning portrait SWEATER VEST whites in the ultimate of 2012’s hottest fashion battle royale. chefs as they gather 26 at Jesse Eisenberg’s OUT ON THE 05 school cafeteria. TOWN THE APPROVAL Party highlights OCTAGON 18 through the eyes of Passing judgement TAKE MONDAY Sydney Perlman and with geometric OFF Vicki Loo. precision. We whisk you away on a food-centric long 28 06 weekend of must-eats THE HOZZIST PAGE 6½ in LA LA land. Managing Partner Susan Hosmer 07 24 weighs in. SOCIAL MEDIA GRIFFON BAUM’S SNACK NEW YORK DIET 29 3 days in the diet of EAT THIS, 08 this 12-year old food NOT THAT LEAP ONE-PAGE lover. Go big or go home. 10 30 A MOMENT IN TOPLESS CHEF TIME ON THE COVER CHALLENGE Bullfrog & Baum, the Frog legs with lime 4 mystery ingredients, early years. and two strange 4 minutes, and a salads. shirtless chef. istockphoto.com 11 MY WEEKDAY 31 MORNING CARTOON ROUTINE CAPTION A morning in the day CONTEST of B&B President, Jennifer Baum. 32 THE PARTING 11 SHOT THINGS TO Restaurant concepts WHICH WE that failed. SHOULD TOAST 12 THE B LIST A few of our favorite things. 14 DESK TO DINNER An outfit goes from day to night. The Bazaar’s 15 uni steamed buns. WHAT’S IN MY p.18 BAG EDITOR’S LETTER Editor of Chefs ell, it’s that time of JENNIFER BAUM year again when we Deputy Editor of Chefs reflect on the past 12 SUSAN HOSMER months and look to Head Cheese Monger NICOLE ALBANO the new year ahead. Rapper in Residence EVAN BARBOUR Keeper of the Funds JOAN BECK Here at Bullfrog & Baum, Dude #1 MARCUS BRAHAM 2011 was a year of restaurant openings and closings, website launches, Midwest Bureau Chief EMILY CLARK product introductions, weddings and babies, moving and moving on, Coastal Hopper MAGGIE CONDON Exec. Director of Fun Facts CORIANDA DIMES hurricanes and subsequent relief efforts and so much more. Miss Swiss Miss LYNNE ESTES Our days were filled with client meetings, brainstorming The Original Pizza Bagel BROOKE FILOSA sessions, program writing, media meetings, marketing plans, social Apple Attaché JESSICA FINK Longest Name Contest Winner KATHERINE BRYANT FLAHERTY media campaigns and everything else you’ve come to expect from Madame Poulet JULIE FOX a group like ours. These days were also filled with Fatty Fridays, Remote Frog SUSAN GROSS the reward given to the “team” stuck here on a summer Friday; Nightlife Correspondent SHELBY GOLDMAN Always Needs a Sweater LAUREN GOULD spontaneous cocktail parties; after-an-event-hangover-donuts; girls’ Master of the Product Closet KATHERINE KENDALL nights out; boys’ nights out. And outside of work our Bullfrogs Bad Mama Jama KAY LINDSAY spent time playing soccer; volunteering; wine tasting; bar crawling in Resident Boozehound VICTORIA LOO Brooklyn; bar crawling in Manhattan; bar crawling in Queens (okay, PR Princess SLOANE MAGNY Spirits Enthusiast At-Large MARISA MORRISON you get the picture)... Keeper of the Funds MELISSA MONTEFORTE You see, while we work really hard, we also play really hard and Exec. Pastry Chef, East Coast SHANNON MULCAHY somehow find a way to inject some humor into each work day. Keeper of the Funds DANA MUSAT Dude #2 SOLOMON OH So this year we decided to move away from a traditional holiday Pollywog JESSICA OSTRAU card and publish our very own magazine where we take some liberties Web Kahuna SYDNEY PERLMAN with the columns and features of the publications we work with on a Dude #3 KHUONG PHAN KoFoo Fiend DENISE PSYHOGIOS daily basis, and playfully reinterpret them. Dude #4 ADRI RAMDEANE In the inaugural issue of LEAP you’ll find our take on The Weekend Advisor JESSICA ROSEN One-Page Magazine (The New York Times Magazine),The Foodist Sommelier In Training LAUREN SIKORA Mama Sun ANDREA SUN (Bon Appetit), New Yorker Cartoons, The “O” List (Oprah Magazine), The Soup Kid CLAIRE TUCKER Moment (Saveur) and many more. Special Ops, Fancy Schmancy Stuff CRYSTAL WANG Please read this in the spirit of how it was created – as a fun (and Head of Mountain Division ELIZA WHIPPLE Ever-the-Nomad-Chef CARRIE WHITT hopefully witty) diversion from the madness that is the holiday season. Exec. Pastry Chef, West Coast ANNA WILHELMSEN Merry everything from all of us at Bullfrog & Baum. Singing Sous Chef KATHARINE WOODWARD We wish you health, happiness and great success in the new year. Publisher Ho. Ho. Ho. BULLFROG & BAUM 56 West 22nd St, 3rd Floor, New York, NY 10010 www.bullfrogandbaum.com @BullfrogAndBaum /bullfrogandbaum A NOTE FROM THE DEPARTMENT OF IRONY Leap is a publication of Bullfrog & Baum. © Copyright Bullfrog & Baum™ 2012. All Rights Reserved. Reproduction in whole or part without permission is prohibited. Thank you. 02 | LEAP / BULLFROG & BAUM ENJOY A UNIQUELY HOPPY AMPHIBIAN-STYLE BREW Enjoy Responsibly. Imported by Bullfrog & Baum. New York, NY 10010. WHO WORE IT BEST? It’S NOT ENOUGH TO JUST COOK THESE days…YOU NEED TO LOOK GOOD DOING IT. WE PIT WHITES againsT WHITES IN A PICTORAL fasHION BATTLE THROWDOWN ROyale —Jessica Ostrau HAIRLESS HOTTIES: MICHAEL S) PSILAKIS VS. E DR MARC VETRI N A These two superstar chefs E both flawlessly don their A (JOS whites with the added UNE accessory of a smooth D NIE crown. Classic. Simple. A Mr. Clean. EL R), M WHO WORE IT BEST: UE Both Psilakis and Vetri BA EN D prove that bald is bold EI – and neither of the two Y M N should be put on the THO back burner. N Michael Psilakis 50% ’S (A Marc Vetri 50%. EIN ST L ), HO I TR UDDER-LY E CLASSY: Y (V IL JOSE ANDRES FAM I VS. ANTHONY TR MEIDENBAUER E ), V S KI Clad in the chefs’ take on A IL a power suit – Anthony PS Meidenbauer and KELL ( Jose Andres from The R Cosmopolitan of Las N TU A Vegas take ‘farm to table’ L to the next level. Who pulls AR off a cattle sidekick better? EL H HA WHO WORE IT BEST: The pink-spotted cow is hard to resist! Anthony Meidenbauer 53%; Jose Andres 47% PHOTOGRAPHS BY MIC BY PHOTOGRAPHS 04 | LEAP / BULLFROG & BAUM THE APPROVAL OCTAGON PASSING JUDGEMENT WITH GEOMETRIC PRECISION | by MARCUS BRAHAM & CLAIRE TUCKER FANCY NOT SURE SPECIAL The Unofficial Downton A large cup RECOGNITION Abbey Cookbook will scream of Starbucks The Vetri Foundation’s nerd alert at your Season Costa Rica Finca Eatiquette Program for 3 viewing party. Palmilera costs $7 raising awareness about the way our children eat. Alain Ducasse’s Every table J’aime New at Michael York for your Lomonaco’s coffee table. Porter House Michael Symon and New York overlooks Michael Psilakis being identical Central Park. twins separated at birth. Charlie Trotter confesses in The Chicago Tribune to SLS Hotel strangling Graham Elliot. South Beach’s Pippa Middleton in-room “Champagne 2013’s Foodie of Now” App… Bubbly brought the Year? T right to your room in H ! 20 minutes or less. UMBS U P! BOOOOO The Newbie: The O.G.: Melt Shop’s The Crunchified Sunday at Googa Mooga The Dirty Burger at Grilled Cheese Bobby’s Burger The extinction of Trying to order 2012. What a difference a day makes! Sandwich with Palace. Hostess. Sadly, “Gandalf’s Gobble Chips. another one bites Melt” off Denny’s the dust. Hobbit Menu with a straight face. Saturday at Googa Dino BBQ in Mooga 2012. This needs Syracuse…where it NO WORDS no explanation. all began. SINFULLY GOOD! Padma in Playboy. SNL’s Bobby Moynihan Y C N A F SO NOT as Guy Fieri. bullfrogandbaum.com BULLFROG & BAUM / LEAP | 05 When Track Suits Attack On the season fi- nale of “Hoarders:” Philadelphia Chef, Brad Spence, and his massive collec- tion of Adidas track suits that he just LAUREN SIKORA / NICOLE ALBANO can’t seem to stop ac- cumulating. Watch as Brad faces evic- SPOTTED tion as his track suits Francois Payard and John Stage pile up and become drag racing their motorcycles down a fire hazard for all the FDR Drive. of downtown Philly. While his family Jose Andrés entering the city morgue to do recipe tasting for his and friends stage an role on the show Hannibal. intervention at the downtown trattoria Aimee Olexy and Alice Waters enjoying fish sticks at Long John he helms, Amis, doc- Silvers. tors bravely spend the entire night in LiLo and Manuel Trevino were Brad’s house trying seen at the Electric Room gorging on patty melts. to hang them all up. Benjamin & Max Goldberg seen taking a break from their Dining With The Stars spaghetti to do the twist with Nashville’s Hayden Panettiere at This Saturday night, the OG celeb- Mangia in the Music City. rity chef, Sara Moulton was seen Anthony Martin has started a having dinner with Tupac’s fight club – seen walking into hologram at Mesa Grill the studio: Graham Elliot and in Chelsea. Moulton, select Chicago Bears. wearing a blue blouse Paul McGee camped out to and khakis ate Spice be first in line at the latest Rubbed Bison Strip Kardashian fragrance launch. Loin, while Tupac, Television has a new reality shirtless in white jeans show taking the cooks out and a gold chain, just of the kitchen and pitting sort of stood there them against each other in the Octagon: “Cast Iron” flickering.