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Can Run to Four Lines If Required – 30Pt Offisielle digitaltall for april 2020 Knut-Arne Futsæter @Futsaeter 15.05.20 Sammendrag: Redusert bruk av norske nettsteder i april i forhold til rekordmåned mars ▪ Total digital dekning går tilbake med 7%. Tilbakegang for alle plattformer fra mars til april: ▪ PC/Mac: 10 % ▪ Mobil: 9 % ▪ Nettbrett: 6 % ▪ Totalt digitalt: 7 % ▪ De store samkjøringene går tilbake med 5% (se siste bilde). De fleste nettstedene går tilbake, men YR, FINN og boligsider øker. ▪ Mars var en rekordmåned som er omtalt i Kampanje Rekord etter rekord for norske nettsteder. Men april ligger på et høyere nivå enn januar og februar, men etter som hverdager bli mer normal og sommeren kommer vil også den digitale bruken reduseres men sannsynligvis legge seg på et høyere nivå enn vi er vant til. ▪ Ingen endringer mht. domenegrunnlaget og definisjoner fra mars til april. Definisjonslisten ligger på Meditall.no (https://medietall.no/?liste=dict). Side3 blir ikke rapport lengre. ▪ Tallene oppdateres på Medietall.no 2 Norges største nettsteder på mobil VG 1587 1837 1281 yr.no 1167 NRK 1194 1372 906 Dagbladet 1025 726 TV2 832 598 Finn.no 553 405 E24 501 388 Nettavisen 465 374 Aftenposten 425 143 Dagens Næringsliv 172 118 Adresseavisen 134 101 Dagsavisen 127 98 Stavanger Aftenblad 115 88 Finansavisen 98 87 Sol.no 94 April 56 Fædrelandsvennen 64 55 Mars Romerikes Blad 61 51 Startsiden.no 59 Antall i tusen 50 Nordlys 58 0 500 1000 1500 2000 3 Kilde: Kantar Forbruker & Media (Kantar Online 12 år+). Norges største nettsteder på PC VG 756 871 480 NRK 555 Finn.no 400 389 369 Dagbladet 423 250 TV2 292 237 yr.no 213 186 E24 231 167 Startsiden.no 179 157 Aftenposten 185 145 Nettavisen 164 99 Dagens Næringsliv 116 75 Finansavisen 85 67 Sol.no 74 55 Adresseavisen 64 43 Stavanger Aftenblad 52 April 33 Dagsavisen 41 26 Mars Fædrelandsvennen 30 20 Nordlys 22 Antall i tusen 17 Romerikes Blad 19 0 250 500 750 4 Kilde: Kantar Forbruker & Media (Kantar Online 12 år+). Norges største nettsteder på nettbrett VG 216 234 171 NRK 181 Dagbladet 134 144 102 TV2 115 78 Finn.no 74 76 yr.no 70 47 Aftenposten 51 47 Nettavisen 53 39 E24 46 29 Startsiden.no 31 19 Adresseavisen 21 16 Dagens Næringsliv 19 15 Sol.no 16 15 Stavanger Aftenblad 16 14 Finansavisen 16 12 Dagsavisen 14 April 8 Nordlys 9 Mars 8 Fædrelandsvennen 9 Antall i tusen 8 Romerikes Blad 8 0 50 100 150 200 250 5 Kilde: Kantar Forbruker & Media (Kantar Online 12 år+). Norges største nettsteder på totalt VG 1968 2182 1492 NRK 1675 yr.no 1462 1341 1124 Dagbladet 1239 945 Finn.no 898 910 TV2 1028 517 E24 622 509 Aftenposten 570 484 Nettavisen 563 224 Dagens Næringsliv 259 212 Startsiden.no 226 148 Adresseavisen 163 140 Finansavisen 153 138 Sol.no 147 124 Dagsavisen 152 121 April Stavanger Aftenblad 138 69 Mars Fædrelandsvennen 76 65 Romerikes Blad 70 Antall i tusen 60 Nordlys 68 0 500 1000 1500 2000 6 Kilde: Kantar Forbruker & Media (Kantar Online 12 år+). Utviklingen for de største redaksjonelle mediene digitalt totalt i 2020 Daglig dekning 2 500 2182 1968 2 000 1806 1774 TV2 1675 1458 1492 Dagbladet 1 500 1386 1239 NRK 1090 1124 1 000 1040 1028 VG 913 917 910 500 Tall i tusen Tall 0 Januar Februar Mars April Mai Juni 7 Kilde: Kantar Forbruker & Media (Kantar Online 12 år+). Norges største samkjøringer Schibsted totalt (P/PC/M/N) 3072 3192 Aller Media totalt (P/PC/M/N) 2356 2431 Amedia Marked totalt 2237 (P/PC/M/N) 2346 Storby totalt (P/PC/M/N) 1395 1503 Egmont Digitalt totalt (PC/M/N) 1155 1252 Trøndelagspakken totalt 306 (P/PC/M/N) 319 Agderposten Medier totalt 255 (P/PC/M/N) 264 Nordvestlanspakken totalt 164 (P/PC/M/N) 171 iNord totalt (P/PC/M/N) 129 137 April Nordsjø Media totalt (P/PC/M/N) 118 Mars 120 Nordfjordsamkøyringa totalt 24 Antall i tusen (P/PC/M/N) 25 0 500 1000 1500 2000 2500 3000 8 Kilde: Kantar Forbruker & Media (Kantar Online 12 år+). Samkjøringsdefinisjoner ligger her: http://tnslistene.no/samkjoringsliste/.
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