Toronto-area Ethnic Newspapers and Canada’s 2011 Federal Election: An Investigation of Content, Focus and Partisanship APRIL LINDGREN Ryerson University Introduction Canada’s 2011 federal election was notable for, among other things, deter- mined efforts by politicians to woo voters from so-called “ethnic” commu- nities, a catchall phrase that encompasses citizens from immigrant, cultural, linguistic, religious and racialized groups. The governing Conservative Party of Canada (CPC) in particular upped the ante with an outreach strat- egy orchestrated by then-Immigration Minister Jason Kenney that included courting ethnocultural news media. Before the election call and then during the campaign itself, Prime Minister Stephen Harper and Kenney, dubbed the minister for “curry in a hurry” by party insiders (Cheadle and Levitz, 2012a), circumvented the Ottawa press gallery by offering exclusive inter- views and special briefings to journalists from news outlets serving ethno- cultural groups (Meyer, 2010; Taber, 2011). The prime minister decreed April Lindgren, School of Journalism, Ryerson University, 350 Victoria Street, Toronto, Ontario M5B 2K3, Email:
[email protected] Online Appendices are available at http://dx.doi.org/10.1017/S0008423914000912. This research was made possible by generous financial support from Ryerson University, the Ontario Metropolis Centre (CERIS) and the Social Sciences and Humanities Research Council (SSHRC). I would also like to thank research assistant Christina Wong for her work on data analysis as well as coders Emily Jin, Harbi Natt, Sue Chun and Maria Siassina for their care, diligence and enthusiasm. My thanks also to Myer Siemiatycki, who very generously made his data on visible minority candidates in the GTA available to us for analysis purposes and to Catherine Murray for her advice and encouragement.