Coverage Dossier

Press Release - Muthoot Fincorp revamps its Gold Loan portfolio in line with Lifecycle Needs of the Common Man

Cities press release was disseminated in-

 Delhi  Mumbai  Bangalore  Ahmedabad  Chennai  Kochi  Chandigarh  Hyderabad

Coverage received as on 24th September, 2018- 47

The press release was issued on 18th September, 2018

Press Release

Muthoot Fincorp revamps its Gold Loan portfolio in line with Lifecycle Needs of the Common Man

• Introduction of an Industry-first package of Unique Features, viz., like Good Credit Reward, Digital Payment Reward and Long Tenure Reward • New technology-driven initiative that promises to make life easier, convenient and better for the common man. • Products are fully aligned to customer’s lifecycle needs, giving them effective empowerment to follow their dreams and fulfill their plans at each & every stage of their life

India, September 19, 2018: Muthoot Fincorp Ltd, (MFL) one of India’s leading NBFC, and the flagship company of the diversified business conglomerate Muthoot Pappachan Group (MPG), today announced the revamp of its entire gold loan portfolio. The revamped portfolio has 5 thoughtfully developed Gold Loan with numerous variants in terms of Interest Rates, LTV, Holidays and Tenure give the common man the power & freedom to choose as per her needs and as per her financial situation.

The new powerful portfolio of Gold Loans is backed with unique features like SMS based transactions for better engagement and revamped EMI scheme with better interest rates. The primary objective of the revamp is synonymous with the company’s vision to provide ‘financial support at the door step of every common man’. Being a customer driven brand it’s in the DNA of Muthoot Pappachan Group to be innovative and offer technology driven solutions for the benefit of the customers.

Speaking on the revamp, Mr. Thomas John Muthoot, Chairman and Managing Director, Muthoot Pappachan Group said: “Muthoot Pappachan Group is committed to empower the common man and build products and solutions to cater to their lifecycle needs. The revamped gold loan portfolio is better aligned to the needs and demands of the customers of today and is a testament to our commitment to constantly be aligned to our customer’s needs. With the new portfolio of offerings, we expect significant growth in the next few years.”

Further commenting on the launch of the revamped portfolio, Mr Vasudevan Ramaswami Chief Operating Officer, Muthoot Fincorp Ltd. said, “Gold loan has evolved and is not seen just as an emergency loan anymore. Now its more as an easy liquid asset, leveraged to plan life better, fulfill the wants at each stage of one’s life, look after the future needs of one’s kids and so on. Our revamped portfolio is better aligned to the such progressive – or as we at Muthoot Blue call them – Blue Soch customer lifecycle needs. The new variants are competitive and will help our branches to present multiple options to the customers belonging to various segments. With this new offering, we have also taken significant steps to bring our customers under the ambit of technology. We have devised specific rebates and discounts based on their credit behaviour and also encourage our customers to use forms of digital repayment. We are confident that customers will find the new products even more attractive and useful.”

The new names for the products are:

 0-1Lakh: Muthoot Blue Guide Gold Loan  1-3Lakh: Muthoot Blue Bright Gold Loan  3-8 Lakh: Muthoot Blue Power Gold Loan  8+ Lakh: Muthoot Blue Bigg gold Loan  EMI loan: Muthoot Blue Smart Gold Loan

Muthoot Fincorp Ltd., is one of the largest NBFCs in India with over 3600 branches across India with an average walk in of 1,00,000 customers per day. The company has a diverse mix of retail offerings catering to the various needs of its customers including Gold Loans, Business Loans, Housing Loan, Auto Loans, Money Transfer, Foreign Exchange, Insurance Services and Wealth Management Services.

About Muthoot Pappachan Group

Muthoot Pappachan Group (MPG), also called as Muthoot Blue, has been providing solutions, services and expertise of working intimately with its customers, to millions of customers, across the country. As a pan-India conglomerate the Group has much diversified business interests and in particular, is a leader in multitude of financial services products & services targeted largely at the common man; like Gold Loans, MSME Loans, Two-wheeler finance, Micro-finance, Affordable housing finance, Health Insurance and so on. Apart from Financial Services, the Group businesses encompass, Precious metals, Automotive Retail, Real- estate, Hospitality, IT,s and others including varied CSR-initiatives. Over the years, Muthoot Pappachan Group has grown to become a significant entity in the Indian business landscape. Group’s customer-centric approach and innovation in terms of new products & services that cater to changing customer needs, have helped in gaining the loyalty of customers, as well as attracting new ones. With the credo of ‘Empowering Human Ambitions’ at its core, the Group adopts the latest technology and products & services innovations, towards catering to the needs of customers, based on deep understanding of the customers’ wants & desires, coupled with an uncompromising stand on values, principles and ethics.

Do visit us at www.muthoot.com and at www.muthootblue.com to know more about new brand philosophy, ‘Blue is Belief, and see our endearing #KahaaniBlueSochKi

About Muthoot Fincorp Ltd.

Muthoot Fincorp Ltd., the flagship company of Muthoot Pappachan Group, is one of the leading NBFCs in India with over 3600 retail branches, pan India. Muthoot Fincorp is a provider of products and services in the form of secured and unsecured loans to the middle and low-income customers. It also acts as the distribution channel for the products & services of other NBFCs & Businesses in the Group, making it a one-stop-shop for financial needs of our core customers. Decades of customer centricity, dedicated research and experience with the customers and their families have enabled the Company to provide customized & powerful financing options and investment products & services for millions of customers. Muthoot Fincorp is one amongst the largest NBFCs offering Gold Loans, in India. At the same time the company has a diverse mix of retail finance offerings catering to the various needs of its customers including MSME Loan products, Housing Loan, Auto Loan, Money Transfer, Foreign Exchange, Insurance Services, Wealth Management Services and Travel related services.

INDEX

Page S. No. Date Publication Article Edition No.

ONLINE

1. Sept 18, The Economic Muthoot Fincorp sees 22% jump in National NA 2018 Times AUM

2. Sept 18, The Hindu Business Muthoot Fincorp rejigs gold loan National NA 2018 Line portfolio; launches EMI schemes

3. Sept 18, Banking Frontiers Muthoot Fincorp revamps gold National NA 2018 loan portfolio

4. Sept 19, Banking and Muthoot Fincorp revamps gold National NA 2018 Finance Post loan portfolio to suit common man’s needs

5. Sept 18, Mathrubhumi Muthoot Fincorp revamps gold National NA 2018 loan portfolio

6. Sept 18, Deepika Muthoot Fincorp revamps gold National NA 2018 loan portfolio

7. Sept 18, The Hindu Business Muthoot Fincorp rejigs gold loan National 7 2018 Line portfolio; launches EMI schemes

8. Sept 19, Financial Express Muthoot Fincorp to lower interest National 10 2018 rates

9. Sept 20, Hindustan Muthoot Fincorp revamped its National 12 2018 Gold Loan Portfolio

10. Sept 21, Standard Herald Muthoot Fincorp revamps its Gold Ahmedabad 5 2018 Loan portfolio for Common Man

11. Sept 19, Lokmitra Muthoot Fincorp revamps its Gold Ahmedabad 3 2018 Loan portfolio for Common Man

12. Sept 19, Rakhewal Muthoot Fincorp revamps its Gold Ahmedabad 4 2018 Loan portfolio for Common Man

13. Sept 19, Mahanagar Metro Muthoot Fincorp revamps its Gold Ahmedabad 6 2018 Loan portfolio for Common Man

14. Sept 19, Marwad Mitra Muthoot Fincorp revamps its Gold Ahmedabad 3 2018 Loan portfolio for Common Man

15. Sept 19, Suryakal Muthoot Fincorp revamps its Gold Ahmedabad 2 2018 Loan portfolio for Common Man

16. Sept 19, Navgujarat Samay Muthoot Fincorp revamps its Gold Ahmedabad 8 2018 Loan portfolio for Common Man

17. Sept 19, Gujarat Niti Muthoot Fincorp revamps its Gold Ahmedabad 4 2018 Loan portfolio for Common Man

18. Sept 19, Prabhat Muthoot Fincorp revamps its Gold Ahmedabad 11 2018 Loan portfolio for Common Man

19. Sept 19, Gujarat Pranam Muthoot Fincorp revamps its Gold Ahmedabad 7 2018 loan

20. Sept 19, Alpaviram Muthoot Fincorp revamps its Gold Ahmedabad 7 2018 loan

21. Sept 19, Herald Young Muthoot Fincorp revamps its Gold Ahmedabad 3 2018 Leader loan

22. Sept 19, Dainik Bhaskar Muthoot Fincorp revamps its Gold Chandigarh 7 2018 loan

23. Sept 19, Punjab Kesari Muthoot Fincorp revamps its Gold Chandigarh 5 2018 loan

24. Sept 19, Yugmarg Muthoot Fincorp revamps its Gold Chandigarh 9 2018 loan

25. Sept 20, Jagmarg Muthoot Fincorp revamps its Gold Chandigarh 7 2018 loan

26. Sept 20, Daily Post Muthoot Pappachan Group Chandigarh 8 2018 appoints Vidya Balan as brand ambassador

27. Sept 19, Andhra Prabha Muthoot Fincorp revamps its Gold Hyderabad 6 2018 Loan portfolio for Common Man

28. Sept 19, Financial Express On Gold Loans Hyderabad 13 2018

29. Sept 19, Prajashakti Muthoot Fincorp revamps its Gold Hyderabad 6 2018 Loan portfolio for Common Man

30. Sept 19, Sakshi Muthoot Fincorp revamps its Gold Hyderabad 15 2018 Loan portfolio for Common Man

31. Sept 19, Surya Muthoot Fincorp revamps its Gold Hyderabad 5 2018 Loan portfolio for Common Man

32. Sept 19, The Hans India New Offers from Muthoot Hyderabad 5 2018

33. Sept 19, Vishalaandhra Muthoot Fincorp revamps its Gold Hyderabad 7 2018 Loan portfolio for Common Man

34. Sept 18, Vijaya Kranthi Muthoot Fincorp revamps its Gold Hyderabad 8 2018 Loan portfolio for Common Man

35. Sept 19, Trinity Mirror Muthoot Fincorp revamps Gold Chennai 7 2018 loan portfolio

36. Sept 19, Southern Mail Muthoot Fincorp revamps its Gold Chennai 7 2018 loan portfolio in line with lifecycle needs of the common man

37. Sept 19, After Noon Muthoot Fincorp revamps Gold Chennai 3 2018 loan

38. Sept 19, Pirpagal Muthoot Fincorp revamps its Gold Chennai 2 2018 loan portfolio in line with lifecycle needs of the common man

39. Sept 19, Namathu Murasu Muthoot Fincorp revamps its Gold Chennai 11 2018 loan portfolio in line with lifecycle needs of the common man

40. Sept 19, Tamil Anjal Muthoot Fincorp revamps its Gold Chennai 6 2018 loan portfolio in line with lifecycle needs of the common man

41. Sept 19, Madurai Mani Muthoot Fincorp revamps its Gold Chennai 7 2018 loan portfolio in line with lifecycle needs of the common man

42. Sept 19, Viduthalai Muthoot Fincorp revamps its Gold Chennai 8 2018 loan portfolio in line with lifecycle needs of the common man

43. Sept 19, Mathrubhumi Muthoot Fincorp revamps its Gold Kochi 15 2018 loan portfolio in line with lifecycle needs of the common man

44. Sept 19, Deepika Muthoot Fincorp revamps its Gold Kochi 4 2018 loan portfolio in line with lifecycle needs of the common man

45. Sept 19, New Age Muthoot Fincorp revamps its Gold Kochi 3 2018 loan portfolio in line with lifecycle needs of the common man

46. Sept 19, Varthamanam Muthoot Fincorp revamps its Gold Kochi 4 2018 loan portfolio in line with lifecycle needs of the common man

47. Sept 19, Mangala Muthoot Fincorp revamps its Gold Kochi 3 2018 loan portfolio in line with lifecycle needs of the common man

ONLINE COVERAGE