Oct. 1, 2015 For Immediate Release Melissa Koehler 214.665.4218
[email protected] AMERICAN AIRLINES CENTER, DALLAS STARS AND DALLAS MAVERICKS ANNOUNCE MULTI-YEAR PARTNERSHIP WITH PIZZA HUT DALLAS, Texas - American Airlines Center, Dallas Stars and Dallas Mavericks announced today a multi-year agreement with Pizza Hut, designating the world's largest pizza company as the Official Pizza Partner of all three properties. As part of its partnership, Plano, Texas-based Pizza Hut will have use of team and arena trademarks across various marketing channels, including branded content, advertising and promotional materials. In addition to the marketing rights, Pizza Hut will have six in-arena concession stands within American Airlines Center, with four located on the plaza level and two on the terrace level. The stands will debut a premium 9-inch Hand-Tossed Pizza, available in cheese, pepperoni or sausage, as well as classic breadsticks and an Ultimate Hershey's Chocolate Chip Cookie. "Cultivating strong partnerships with North Texas-based companies has always been a top priority of the Dallas Stars business strategy," Dallas Stars Owner Tom Gaglardi said. "We are excited to bring a locally-based brand like Pizza Hut to American Airlines Center that we know that will provide our fans with a quality product. For almost 60 years, Pizza Hut has been one of the most recognizable and successful restaurant franchises around the world and we look forward to working with them for many seasons to come." "Pizza Hut is one of the most beloved brands in the world and to have them with us as our official pizza partner is very exciting and something we cannot wait to share with our fans," Dallas Mavericks Owner Mark Cuban said.