ARG IN BOOK

Our annual inventory shows that we have a small remaining So it has been decided to sell out nil of these books which we ..!Wck on all the books pictured Ilbove. Rapidly advancing printing now have in stock- AT BARGAIN PRICES. After this present lot is sold we will in all probability never print any more copies. and binding costs will probably prevent our reprinting these books So here is your opportunity to get any or all of these most interest­ so ·that they could sell at their former low prices. ing books- at but a fraction of their former price. Closing Out Remaining Stock of These Great Books AT THESE AMAZINGLY LOW PRICES Womanhood and Marriage fnfo~~:m~:: a!"o~ women by Bernarr Madadden. It treats or all the lDtlmate problemA of '{f.;~e~ 1::,v~I!,~g .mW6~~oJ~~~1~C: ~~~~I~ ~~II~~fn~3c~rgc3S~~ pages sex love and mtLrrlqe. Thousands of coPle8 Bold for S:U)O. 388 pages Only a bound In !ull cloth :-;OW ONLY H.D8 plu8 12c .hlpplng chlldlle., Limited World's Greatest True Stories *,~~O~tg:l:.el':i:r~ Mary and Bob True Story Book ~~e ~k ~i lnll ~r~~?e~~h:D~~:ta~~=.lIt~~~r:.er~:~:lUr~,~~:.otr5.f~~~t~ ·.eav)' arletatt cover. Former& prleed at Sl .OO NOW ONLY 38c plus atorlt'f' which "'~re broadCASt bl thOBe famoua radio entertainers known Number 'Ie 8blppiDil charge • . ~?o:!!.!~n~r?.wl·:~~f.'ot" :;.)8* ~~Lr'~c p\~ r.:~p~~':,'l,~~~th. of each The Truth About a College Girl ~~~! .t:;':,rrf.:'! Prize True Story Dramas of The Air ;:- ~I ~ ~ Book Ute or 8 college girl? Here Is a truoto tI re story of one ItrI·~ mORt um.\."IDI' orrer~ n most uniQue 8electlon of DrIJ,e--wlnnt~ True Stories. And not i!'t.::"u.ce~I~·!rM>,o~·n~~r ~~~.:!. I: c~il~'plci4~h~~: only did thelle .torle. wlb priUS but they ... ere al80 radio blto. 193 bm c page.. Bou.nd hi cloth. FormerlY prlred at !t.00. NOW ONLY 38e Available II1u8 4c shlPJ)l"" cbarges. How Can I Get Married? ['~l!t ~~ot~s hCo~. aloo"---and realJy II most Intimate contellslob It Is-teUlog the Ute 8tOry of a girl who knew many meo-perhap.."1 too well_ 337 pages brAutlful1}­ Wife or Stenographer-Which? ~~I~~,l~~~~r~ Illustrated. BoUbd Ib Cloth. .ormerly priced at $2.00. NOW ONLY • 0 rrequently fouOd today- the struggle lor love , .. Itb the "'lfe at borne Act Now $ 1.18 plus 120 olllllPIDIr charges. ~~~ :~·e ~~~[.~.p/lfo~~~· ~~I~l!tt~.~herNJ~! 8m'!v ~~f~. ~ and be charge. Day Dreams ~le:~I~~~"ihe V3~~?~~bg,-;~i°':,t:tP~ll"l~ 8hlppIng know even t()(JR}' that he was al80 the author of many beauUrUI poem8- sure of called Day Dreams. In the."e bits or verse he poured out btl verY soul. A Child of Love ~.!~I~~~":l:in~:."'I~l'n1~ '!o! :;,r::: BeautllUlly bound- Printed I,ln delu>e Paper. H3 page.. Formerly tntereettnr. story hall never found ItM way from the ron ot one who has getting prlcOO 'at 52.00. NOW ONLY SI.18 pluo 12c .l11pplng cliarge•. \!;;~'t;.tl ;U~II.dsf..t>'\nr.~Yy ~~7p:::~~ " bt'P~~ cr.~:~: Formerly Famous Short Stories From Liberty :e\l~~1~~ the books collection or Liberty MlU{azlne-s famous 8bot1-e:hort stories_ Real gem o! sliort tletlon 8ucb a. the beloved O. Henry might write today. 1'>bny Manhood and Marriage :,m:.!t~~~:"U8~~v~~t~~~~ you want by.to.moU8 authOrs. 156 pag... beautlluUy bouDd. Formerly Priced at ------wblcb every man 8hould be tnmlllar in marrla.:e. It solVeR the problems.. . 51.00. NOW ONLY 380 plu. 40 shipping charges. Macfadden Book Co., Dept. RM 3------Send------the Following Books: 1926 Broadway, New York, N. 'X.

Send me the bookA I ~1 8\' f' listed on the right at the ftpe<"taJ ba rgain prices show'n In t!lls advertl~ent. I DOl enelo.:sing $ .... . Name ... RADIO MIRROR

------....~ WELL ,SOMEBODY 1 ~AVE SUCH A YOU'RE ALWAYS EXHAUSTED HEADACHE - I KNOW ON MONDA'( NIGHTS, ANN ,I WISH HAS TO DO THE BilL SAYS HIS WIFE USES RINSO, 1 WON'T BE ABLE ,(OU WOULDN'T SCRUB CLOTHES­ WASH , WE CAN 'T IT SOAKS OUT DIRT AND SAVES SCRUBBING. WHV NOT TRY IT, ANN? ~SLEEP YOU'RE NOT STRONG ENOU6H AFfORD A LAUNDRESS

NEXT WASH DAY RINSO MAKES CLOTHES , , ,AND YOU THl Bill TO Tell HIS WIfE I'M SORE! SHE SHOULD HAVE TOLD ME ABOUT RINSO lON(, AW, LAST 2 OR 311 MES I DIDN'T SCRUB OR BOil TODAY, YET MY CLOTHES ARE 4 OR 5 SHADES WHITER LONGER-I KNOW lfAAT Will SAVE ME lOTS OF MONEV I'll never use a washboard again - lhlll 'J \\' hat ru ins clothes' The Rinso way is so gentle- yet clothes come whiter than ever. I'm usmg Rinso for dishes. too, I'm using it forllllcleaning- it'ssoeconomical, No wonder the makers Of UO famous washers recommend Rmso! No wonder it's approved by Good Housekeeping Institute. T ry II. See what rich suds a little gl~es trtll fit hll,'derl U'llftr.

AUNTIE, I .... AGINE JOHN'S I'M GLAD AUNTIE aUT I'VE BEEN A GOOD "8,0," GONL fORGETTING OUR WEDDING GOT ME TO USE WIFE , JOHN'S CHANGED ANNIVERSARY ! rLl NEVER LIFEBUOY, IT'S GRA NO' romance rPNrns.l _ GROWN INDIFFERENT FORGIVE HI .... NO "8.0 ," NOW MORE CANOY ! YOU SWEETS TO THE YOU'VE BtEN A BIT PERHAPS In PARTlY EXTRAVAGANT BOY ! SWEET. DARLING ./ INDIFfEr.(NT, TOO, I YOUR fAULT \ SHAll I BE VERY \ FRANK ? '-

o ~uard happinc.'Ss guard agaim t and dtodoriul pores - stops ~ B . 0 , Trbar unfor~iv.thl(' fault. "B, 0 ,' "B • 0 • " (body odor) For a lovelie r skin (/Hul) ad,,,'" Batbe r('gularly Wllb L,ft', Every night massage Lifebuoy·sgemle. buoy. It, f X lrtl ' (/"IlII , quickly,vanlsh. purifYing lather well intO pores; then - a kill-ioY ing scent 1<'115 you Lifebuoy prott'c.'ts, rinst'. Watch skin bloom with health, Irs ahundam, hygitnic latber purifits AfJP'.",J b, Good H.flHkupluJ{ BN""". IO

VOl.1 NO.5 MARCH .1934 J U L I A SHAWELL • E· DITOR

BELLE LANDESMAN. ASSISTANT EDITOR WALLACE HAMILTON CAMPBELL· ART DIRECTOR . 5 p e c I a f e a t u r e 5 Hot and Airy ...... " ...... By Mercury 4 NEXT MONTH New gossip and hot news of radio Where I Go From Here .By Rudy Vallee as Told to Bill Vallee 6 Bing Crosby, the handsome troubadour Mr. Vallee's own story of his future plans of the airwaves, who has a million girls all over the country ga-ga about Helen Morgan Can't Help Lovin' That Man him and his voice, takes his pen in What Io've did for this singer By Herb Cruikshank 8 hand and tells his adoring public The Blonde In George Olsen's life ...... By Mike Porter 10 "What Marriage Did For Me." A brilliant ,success in his career, Anan­ Ethel Shutta is the one cially on top of the world, the sex­ Jessel Joins the Parade...... By James Cannon 12 appeal young man of the radio is After taking the mike hurdles also happy at home. That's because his wife, Dixie Lee Crosby, and his infant son, Gary Sarnoff Diagnoses Radio Ills Evans Crosby, make his happiness. Mrs. Crosby in a . By Mary Margaret McBride 14 previous issue told how she keeps Bing straight and The radio veteran speaking with authoritY now Mr. Crosby has his say a bout what this mar­ Waring of the Blues ...... By Hilda Cole 16 riage has done for him and his work. Read all about what the famous crooner tells of his private life in The collegiate band and the boys who make music . his own story in the April RADIO You Ask Her Another ...... 18 MIRROR. Jessica Dragonette answers all the questions Gertrude Niesen, the exotic songbird of broadcasting, has a bright year to come, according to thase who should know, as well as in the opinion of Radio Mirror's Gallery of Stars her own contemporaries. Mike Por­ ter, whose interesting personality Dorothy Lamour ...... 19 Dell Campo ...... articles on the popular ones of the Portrait by Maurice Seymour Portrait .by Lansing Brown ether have become popular with the Frank Parker...... 20 Anna May Wong ...... readers of this magazine, takes you Portrait by Ray Lee jackson into Miss Niesen's own home and tells you the in­ Shirley Howard...... 21 Claire Magette ...... formal side of th is exciting young artist. Portrait by Roy Lee jackson .- He's been a Yankee-Doodle Do"dy for so many lonny Ross ...... 25 years on the stage it seems only natural that George Portrait by Edward H . Rehnquist M. Cohan should be a success before the microphone. The thrilling yearS that have made up his long service to his public yield a host of wonderful stories, which The Blue Ribbon Announcer ...... By Camilla Jordan 26 Herb Cruikshank has gathered for his story On Mr. Meet Jimmy Wallington, the Winner Cohan which wi" appear in nelet month's RADIO MIRROR. A Day Off With the Ferde Grofes ...... 28 Another comedian recruited from the Portraits of Mr. Grofe and his family theater who has made a success of I Wish I Hadn't Said It ...... By Rhoda Hague 30 his new radio career is Phil Baker, Mistakes the wel/-knowns have made on the air whose quaint humor and entertaining programs come out of Chicogo. Mr. Gard', Chosen People ...... '...... By Gard 32 Baker's life story makes a tense, The popular air stars as Gard caricatures them thrilling tale concocted for your en­ The Town Crier Relaxes ...... 33 Loyment in the April issue. That's only a part of what the April A photographic morning in Alexander Wool/cott's home issue of your RADIO MIRROR holds for you. Beauti­ Up In the Air ...... By the Pilot ful pictures, brand new gossip and news, dozens of Aviation is a hobby with ma'ny of the broadcasters amusing, thrilling and entertaining stories; a gorgeous portrOlt gallery with more pictures of your favorite air Cool Clothes for Warm Places...... 36 performers; new advice in the HOME­ Fashions as Harriet Hilliard shows them off MAKING DEPARTMENT by Sylvia We Have With Us ...... 38 Covney, stunning new fashions and a All your favorite air programs are here dozen more features of people and Radio Mirror Homemaking Department . .... By Sylvra Covney things in the world of radio will make this number the best yet and on the Cooking With the Stars ...... 40 cover the Anest picture of Bing Crosby Our St. Patrick's Day Party ...... 42 we've ever seen. Through the Looking Glass ...... 43 Don't miss it! " Our Public" Broadcasting ...... 44 RADIO MIRROR (Copyright 1934) is fully prottttrd by copyright". a nd the content. of this 'llagazine may not he reptinted eitber "'holly or in part ,,·ithotlt !'(·nni.. i on. Pllblishrd monthly by S yndicate MagaziDe \.orporat ion, \Vashington and Soutb Avcoues, Dunellen New Jers~ . Encutive and editorial office, 1926 Bro.~dway, New York, N . Y. Edwin E . Zoty, Pre.ident ; W esley F. Pal>", Secretary; Irene T . Kcnn.:Jy, Treasurer; Engel·van Wise­ man, Sallt!l Repr~nlativ.,.. ; Richard Silvester, Adv"'"tisiDg Dirtttor. EDtered a. S<'COnd-cla ss matt.. r Stpteml>er 14, 1933, at the Post Office at I>unelkn, New Jersey, under the Act of March 3, 1879. Price iD Unitrd States $1.20 a year; 10e a COl'Y. In U. S . Pogsessions, Canada, Newfoundland, Cllha. Mexico and Panama $1.50 a y ..ar; all other countri.." $2.00 a· year. \Vhile ManuO§t age. But we will not "" re!lpoll5ible for aDY losses of such matt~r contributed. Contributors arc especially advisrd to be sure to retain corli~ of their contributions; otherwise they are taking an unnece..~sary risK. Printed in the U. S . A . by Art Color Printing Company, DUndlen, N. J.

2 will be a week this noon natural food mineral..-and I articularly "IT food iodine-dten ~ woefU ily lack"'a since I began using Kelp­ in even the most canful y devised a-Malt and I have gained fresh vegc:tabk diets. 5 pounds and feel much Kelp-a-Malt. only r~tl i discover­ ed, i. an amazingly r ich SOlJ ree of food better. " - T . W .H . . . . "Gained iodine along with practiC'ally every min­ Oesh appear instead of acntwny hollow •. tablets and eve!')' penny of your money 5 pounds the first package. Feel the tirele •• vigor and vitality it wiU be cheerfully refunded. erai essential to norma l w ..1J being. It bring. you. It not only improves your is a seQ vegetable concent rate taken Am very much pleased. " - D. look., but your health as ~Il . It cor­ Introductory Offer from the Pacific O<-ean and I r>ade ava il E . G . . . . "Had stomach able in palatab le. pleasant-to take tablet rects sour, acid stomach. Ga,. indiges­ trouble for years. When I take tion and all the usual di.tress commonly" Don't wait any long~r. Ord.,.. Kelp­ form. Six Kelp-a -Malt tabl.t. provide e:lperienced by the \U'defnourishcd and a-Malt today. Renew youthful energy, Kelp-a-Malt I have a hearty mon: food iodine than 486 pound. of the underweight dISappear. add fl attering pounds this easy acien­ appetite for everything and spinach, 1,600· pounds of ..,.,f, 1,387 tific way. Special short time intro· pound. of lettuce. Three .:'-Ip·a -Malt Money Bock Guarantee ductory offer gives y"u 10-day trial suffer no distress. Kelp-a­ tablet. cootain marl' iron an, copper for tTeatmCDt of Kclp-a-Malt for $1.00. Malt has banished constipa­ rich blood, vitality and stJ"e" gth than A Prove the worth of this amazi~ Regular large size bottle (200 Jumbo tion, which I have had all my pound of .pinach, 7).i pow- d. of fresh weight builder today. Two weeks arc liz" tablets) 4 to 5 time. the size 'Of tomatoes-more calcium tl an 6 ~gg., required to effect a change in the min­ Ordinary tablet. for only $1 .. 95. 600 life." - W . D. C . ... "Gained more phosphorus than a po ound and a eralization of the body. At the end of tablets $4.95, po.taKe prepaid. Plain 8 pounds with one package of half of corroh~ulphur. soC ium. potas­ that time, if you have not gained at wrapped. Sent C .O.D. 20c atra. Get Kelp-a-Malt and 'feel 100% sium and other ~ 5 senti a l CD nerals. least 8 pound., do not 1001< better, feci your Kelp-a-Malt before thi. off.,.. Only when YOll get ... adequate better and have more end uranC'C.' than apin::\. better. " - Mrs. W . J. S. amount oC these mineral! CD:l your food ~er before, send back the unu.ed Just a few of the t hou... nd. of do you a ny good---can y,u nounsh actual te.timonial. that are flooding gland., add weight, stren tthen your I in from all over the country teUing us nerves, increase your vftality wx1 , how this newer form of food iodine i. endurance. ~ building firm fle.h ••tretll!thening the Try Kelp-a -Malt for a ~ ingle ..eel< . I nerves, enriching the b lood-nourish ­ ;11;- Wat r h your ~pf)("t i te inl d o ve . finn ... ' .." ing vital glands and making weak, _. I pale. careworn, unde~e i gbt men I and women look and feel yean younge,.. I Scientist. have recently discovered I that the blood, liver and vital gland. of the body contain definite quantiti<'S I N nnle of iodine which heretofore h aa been I 8 t . ' d d.,... dIfficult to obtain. Doctor" know how vitally neces· ,L City______. . .S",.. . . _I sary to health and well·bein!! are KElp·A·MAl SUDOL LABORATORIES: EST. 1903 ORIGINATOJ 5 Of HEALTH fOODS BY MAIL DEPT. 95,27-33 W. 20th St., NEW YORK

3 "BRAVO!" shouted Radio Row when it heard about in the dramatic scenes has always been that of Rosaline the Canary who defied the Big, Bad Sponsor. It Greene, one of NBC's ace actresses . . . High royalties of shock the goody, goody radio audience. So MISS West tound her­ happened at a party after a broadcast. "So that's playwrights and salary demands of Actors Equity retard self restricted to Hollywood. At least that waS the situation what you think _of me," she cried, tearing into bits a $500 the movement to better the quality of dramatic sketches. when this waS typed. By the time you read it some other ad­ bill and throwing the pieces into his face. Who was the The Columbia production department hopes to solve these vertiser with a couple of hundred thousand dollars to spend songbird? Mercury would love to tell but can't. Nor the problems with the aid of legitimate stage producers. and a desire to have Mae exploit his wares may have bobbed name 01 the sponsor, either. He IS one of Amenca's best up; in that event, the chances are the networks ",ill relent known advertisers .. . The Pepsodent Company with its and remove the ban. I f that happens, don't say Mercury Amos 'n' Andy and Goldberg programs projected twice WEST IS WEST nightly five times a week buys the most time on the air ... Radio, living up to its determination to be 99 47-100 per didn't tell you so. And, by the way, Gertrude Berg. creator of The Goldbergs, cent pure, has turned thumbs down on Mae West as an and who plays Molly, refused $75,000 for 'the movie rights. attraction. They may not care in the movies if she's no Mike Porter- beg pardon, Martin Porter, since She is holding out for more money ... Elmer Everett Yess, angel but they do in the broadcasting studios. Everything J. he's got a byline-the Aircaster of the New York Eve­ the go-getting salesman largely responsible for the misery was all set for Mae to go on the air when her would-be ning Journal, is compiling a glossary of studio slan­ caused by all that "Where's Elmer?" stuff, suddenly faded sponsor changed his mind, the change no doubt was in­ guage. Here are some terms he translates: An otT the airwaves. I Ie passed out at the same time as prohibi­ spired by the sex-repeal campaign against salacious adver­ "Oshkosh" is a joke expected to go well in rural tion and thus the nation got rid of two pests at once. tising now being waged by the Will I Iayes office for pic­ communities but of dubious appeal in the cities. Phil Regan, the slOglOg ex-Gotham gendarme, and tllres. The sponsor and the Radio RajahS feared that Miss All tellers of bedtime stories are "Uncles." If a Martha Boswell, of the Boswell Sisters, are thisway about West, the actress of salacious plays, both stage and screen, broadcaster stumbles over his lines he "has a each other ... Lois Bennett, after a long absence from the her ten days in prison for offending public morals by her beard." When the production man orders air, is now singing Mary Lou in Show Boat. Although performance in "Sex," the police raiding of her "Drag" "Give it more hop," it's a command to the there have been several singing Mary ~ous, the voice heard company and the forbidding of her "Pleasure Man", might control man to increase the electrical flow . by MERCURY Two c;ralY bird. or. Lum and Abner, at lealt in this picture posed for Radio Mirror .

the past hasn't been so hot, you know .•To better equip himself he even took dancing lessons, hoping thereby to "Here', to you," soys Rubinoff, make his movements before the camera more graceful. with a cocktail shaker at his new It is also reported that Vallee took a course in self-re­ bar, instead of with the violin. straint for he possesses a violent temper and when he gets mad screams like a woman and cusses like a truck driver. FAMILY TROUBLES He prays he won't pull a George Raft and sock the direc­ tor on the beezer. Just about the time Rudy But, My Goodness. don't these radio stars have family Vallee and Alice Faye, whom troubles? Arthur Tracy succeeded Vallee as the stellar at­ rumor identifies as hiS cur­ traction at the Hollywood restaurant, New York, and just rent sweetie, were due to en­ after Rudy introduced him to the applaudmg crowd a man train for Hollywood to make got up from a ringside table and slapped a summons right that picture, the crooner's domestic difficulties with Fay smack on the Street Singer. The subpoena directed Tracy Webb broke in the papers. So, to annoy the gossipers, they to appear in court and explain to the judge why he hit his N ews when it happens, went their separate ways to the Coast, not only going on wife so hard she had to be taken to a hospital. sip while it's hot-Read different days and different trains, of course, but also on And then Tracy, with his wife's complaint burning in his different railroads- all to show to the world there is noth­ pocket, sang his first number. It was, "Love is the Sweet­ about your favorite$ ing between them. est Thing" ! Rudy. by the way, hopes the new flicker will prove him Now, I ask you, what could be funnier than Mercury turns it out a screen star of the first magnitude. His picture work in that? (Continued on page 52) 5 ---I" I Go ro

recall as I listened to this gentleman that I felt that I. too. any false i1lusions about my abilities in any particular hoped tllat when I reached his age. if I ever did. that I direction). that I would make an executive-whether a would be able to likewise continue to give vent to the love good one or not is for others to say. of music which fills my whole being. I do know that I can find the short cuts when things For the first time Yet, contrarily enough. I have also always looked with must be done quickly; I believe I am a good appraiser of a yearning eye toward the executive end of things. As a men and women, even though I have blundered in the past. Rudy Vallee tells very young man one of my ambitions was to have my name Blunders in my estimation of people who have either worked on a glass door. with the word "private" in the corner. I for me. or whom I have known. have not been uninten­ recall in College, when I came back from classes and en­ tional; rather have they been comparatively deliberate. I his own plans for tered my room in Ilarkness Memorial Quadrangle. the guess I r~ther hoped that I might redeem them a bit, or door, which contained a small pane of glass (not unlike that I might be able to play with them and not suffer. only that of most offices)- I always imagined as the door to to find that the latter is an exceedingly difficult thing to do. the future in his my office. I always had a swivel chair to study in from Mr. Walter B. Pitkin points out. in his " Psychology of my first day in College. I enjoyed tilting back. opening Achievement." that there are some men who prefer to be own storywritten the desk drawer, resting my feet on it. donning my studying just "one of the boys" rather than to have to take charge. glasses, then concentrat ing on the lesson in hand. I longed It is true that immediately upon as~ming authority over for the day when I should be so busy that I would be sign­ a group in which one formerly has been a member. one for Radio Mirror ing checks with one hand. answering the phone with the fmds himself comparatively alone, uninvited and the target other, and poring over some particular detail in front of for eavesdropping. scandal. petty jealousy, intrigues, and me in the meantime, That day has come, yet I suppose I what not. but the more of tbese things I encounter tbe would be termed still the artist. I believe it is possible better I like it. I believe that I may truthfully say that I for a man to do two things. almost completely opposed. am a figbter, that I enjoy wrestling with a hard and knotty and do them well . I honestly do think. (and I never at­ prohlem. even when I fail to solve it; I have never liked tempt to, in the slang of the day. "kid" myself or create the easiest way- it has always (Continued on page 59)

by RUDY VALLEE as told to BILL VALLEE

In betw~e1t broadcas~s, r~/lI'ars(lls. recordillgs ami work on /J~s newest mot,o!, pICI"re, Rudy Vallee wrote t~e follC1'lmng story of his Ott'll /lialis for his "rofcs­ sWllai a"d persollal. ful"re. Where he ill tends 10 gO ill 'n.e /l4114!,~, from Ills prese"t e,,uIll'IICC as a radio slar, hiS amb,/loliS and hif /Jopes. have been. a myslery a"d a secret no I. only 10 IllS /lubllC bUI 10 JIIS associales. For tll~ fir.st tlll'~ he re:veals. his "lallS alld if his past is aI,.\' CnlerlOn tillS Malllc smger olld im"resano will gel w/Jat he 1cxmls, . Fo.//owing are the questions which we believe his /I"bl,,; wo"ld ~k M~ . Va/le~ if Ihe opportlillily u'tre /ler'lIIlted alld III sPllC of hIS mallY aclivities he has squl!red off and answered each olle /laillstakitlg/~,. ill ~ljjrf~~. and welh his cuslottUlry jra"klless.'-fHE

.Do you expect to continue as a radio artist or wl~l you gradually turn to tbe executive end of tbmgsr Haven't 'ou alwa!,~ bad. an idea i1l the back of work tremendously and as long as I enjoy it I believe I rooulir;~:f regardIng TelevISIon wttb yourself in a positi

RAFFISII night­ Jsed"1o cook for Ma and ingale." - Percy Pa and " Buddy", too. For A Wammond. cooking is among the Mor­ "An orchid - slightly gan talents. Along about wilted."-Edna Ferber. this time the boy began to "A grand baby on a propose. Baby Grand." - Irving Naturally, the hours al­ Hoffman. ways came when Broad­ "Most important of all way called its favorite the Morgans." - Major back, and when the boy­ Edward Bowes. friend felt that he had "A composite of all the sorrowed sufficiently in ruined ladies." - James silence, he'd drive or fly Montgomery Flagg. to New York and hurry to And Bob Garland the club where Helen's cracked that he'd rather harmonies made tired hear her sing "My Bill" business men weep into sitting on a piano than to their illegal liquor. There, hear Mme. Marie Jeritla between encores, he'd warble the score of "Car­ whisper again of marriage men" standing on her with a book, a bell and a head! ring. But only to be That's what Broadway kissed and sent scamper­ thinks of Helen Morgan! ing back to Harvard and From Major Bowes to the prosey tomes of Kent Gladys Bentley, they're all Romance has come to. and Blackstone. For "Bud­ in love with her! When dy" was preparing for the Ifelen married "Buddy" this lovely singer many Bar- and not the kind Maschke she jilted the that flourished on Broad­ Main Stem! But she just times and now at last it's way during the life of the can't help lovin' that man, really love, says Helen late unlamented Amend­ so Broadway may forgive, ment. but it can never forget. "In the back of my We were sitting on the head," says Ilelen, mean­ floor surrounded by goldfish anu rare first editions, both -jng the depths of her heart, "I always thought that some of which are among Ilelen's hohbies, and having decided day, maybe, we'd get married. But I wanted him to pass that it's the gingerale in a highball that causes the hang­ his law exams first. Then one midnight we got an idea . . . ." over, the conversation drifted to more frivolou~ subjects. Briefly the idea was to elope! The time had come for Like life and love. That's how I heard the Morgan madri­ another of those separations. And this time it seemed gal- the romance of the rat1ish nightingale. tougher than usual. Then again, Broadway is full of Big Its genesis dates back several yeaOrs to a night when Bad Wolves who have ways of making life attractive to a I Jelen's show was playing in Cleveland, which, they tell me, girl, and "Buddy" was more and more averse to casting is a city in Ohio and very much a Maschke bailiwick. Ilelen as "Little Red Riding Hood." During his trips to Young Maurice, J r., son of his (ather and scion of the house. and from here and there, he had noticed a town in Penn­ was host at a party, and when dawn declared a new day, sylvania called Newcastle, and thither, it seemed, lovers he took it upon himself to be seeing Nellie home. carried their coals of romance, for the whole burg was Perhaps it was the pale moon that looks so sadly on all plastered with Justice of the Peace signs coyly suggesting lovers, maybe "Buddy" looked too long into the 5OOt­ matrimony. fringed depths of Ilelen's eyes, perhaps it was the fragrance Well, the Maschke chariot stood ready at the castle door, of the night ... but no matter what the cause this first all its horsepower panting for action. So what is more natural dream was shattered when the rakish Maschke roadster when love is young than tlt.lt the rising sun should find tangled with a dairy wagon and romance received a bap­ these sweethearts sitting on the back porch of a j. P.'s tism of the morning's milk. Thus they met. residence after a night ride that made Paul Revere's jaunt From this inauspicious beginning-of-a-beautiful-friend­ seem like a turn on a merry-go-round with no brass ring! ship a deep attachment was born. Life in the theatre took Of course there were some trifling matters of licenses and Ifelen into the hinterland at fr~quent intervals. She met the like, blH eventually the two were lined up in proper the family and when in the West its home was hers. She matrimonial formation in the (Continued on page 6/) b y H E R B c R u K s H A N K 8 She's Ethel Shutta to her public and was a we ll-known stage star before

As pretty as whe n she she became Mrs. was 0 footlight fovor­ ite Miss Shutta has won a radio reputo­ Olsen as you 'll tion for herself ond sh ores the mierophone oeeosionally with her read in this roman- popular life-portner_ tic real life story by Mike Porter

, E OLSE LI THE IN GEOR

accomplish this. It is an existence that couldn't go on if amazed, however, when George took sublimely to all three selfish ambitions, or a mote of jealousy were allowed to instruments, and before the elder Olsen knew it, the family HENEVER, as often happens, the cart runs the all, the real dramas exemplllle<1 oy artists who face prob­ thrive. owned its first musician. By the time he got to the Univer­ horse, . th~ tail wags the dog, the stooge becomes lems together, and fight side-by-side to the top of the hill. sity of Michigan, young Oben was ready to lead a band, W . the. pnnclpal or other peculiarly radio phenomena Love of music, I believe. is the bond that unites them so It does not olTend George Olsen when those who know perfectly. Both are at the zenith of their bliss when they and did. matenaltze, It remmds me of George Olsen and Ethel the family, kids and all, give Ethel Shutta (pronounced After graduation, he returned to the native roost, and Shutta. are playing around with a new tune, trick arrangements, Shoot-eh) the credit for their success. She has practically suddenly found himself with a band He was soon leading As one of the sages of Radio Row puts it, it's the topsy­ the set-up of a band, or the interpolation of a bit of managed. the b.and lea~er, personally and professionally it in a Portland hotel. Somebody made him a vaudeville tu:vy tendency of radio broadcasting that makes it enter­ comedy into a fresh product of Tin Pan Alley. That and ~lnce their. ma mage, while at the same time trouping, rais­ offer in a weak moment, and George accepted it, and that's talnmg. mg a famll.y, attaining succeSS on the stage, giving it up, their .habit of grinning at each other. . Maybe so, but what provides its heart-warming proper­ Their road to the top wasn't exactly royal. But it was how he met Fannie Brice, on tour. Fannie took a fancy to and returnmg to her career, somewhat accidentally by him, and whe'n she returned to New York, she told Florenz ties are the unselfish devotion; loyalty and the fifty-fifty breaking into radio. ' lined with romance, and not without its comic touches. To code that has kept those perennial sweethearts and team­ appreciate how they got over it, it is necessary to go bio­ Ziegfeld about the Olsen band which she thought was quite As .a trouper, born and bred backstage, Ethel's under­ a band. She whispered to Ziegfeld that he might entice mates, Olsen and Shutta, in double harness along their road standmg .of .t~e c~pricious male was developed by more graphical, and start with George Olsen, back in his native to. success ..There is a wholesomeness about such a partner­ than an intUItive Instinct. They were all overgrown boys town, Portland, Oregon. One no longer wonders at the Olsen East with an offer of $1,250 a week. S~IP that gives .subs.tance and repectability to radio; quali­ she discovered, and had to be coaxed and bulldozed thei; profound self-confidence of George Olsen, when it is re­ "Humph!" grunted Ziegfeld. "He'll come here for $800 a tIes ~adly lackmg In other forms of entertainment. Few vanity satisfied, and they all were helpless witho~t the membered that the first sight that greeted his infant eyes week and like it." ma~rJed teams engaged in microphone work hit the rocks sympathy and understanding of a woman. was a big sign which read ' But the great Ziegfeld was wrong for once in his life. of Incompatibility. It is one of the boasts of the business, George Olsen, she found, was no exception, and but for OLSEN MOVES THE WORLD Olsen didn't like it- he LOVED It. . and .Olsen and ShuUa furnish the typical picture of her clever .handling of him, he'd very likely still be trouping It was his father's sign, and proclaimed to the world So East he came. ~a'pplly mated couples, because they represent a typical around WIth a band, and perhaps just another orchestra that if you wanted furniture, pianos, sto~es, or even a house In the meantime, destiny was doing a bit of scheming, JOint success. leader,. sans di .stinct~on, .sans the . popularity, the fame, and moved from one place to another, the head 'of the Scan­ Slim blonde, Ethel Shutta was around. She was a stage Like many an~ther radio team both partners have had the flaIr for pIOneering In melodiC presentation which have dinavian family was the guy to do it. lady. Indeed, she had been a stage lady since the age of many opportunitIes to travel alone to quick fame and big made him a force and a figure in the radio scene. But somehow, George Olsen, though he grew up to be a three, when she made her first appearance behind the foot­ money. Both have consistently . reflJsed to accept any con­ On the other hand, it has been the showmanship of husky lad, didn't exactly approve of a career of moving lights with her parents. At eight, she had become quite tract or grasp lI:ny opportunity that would .bring about a G~rge, developed mainly through the energy, commen­ ponderous things around. Pianos, fOr instance, were very talkative, and was given her first speaking part. She was I~ngthy separatIon- and having preferred to bide their dation and advice of Ethel, that has reacted upon her, and schooled in brief lessons in whatever towns her folks hap­ time, and wear the partnership harness all the way, they unwieldy. It was much more pleasant to play them than to given her an equally scintillating halo. toss them about. As there were usually plenty of pianos pened to have been travelling. At odd moments, she took have set a pretty ex~mple, not only to the profession, but Thei~s is a. bit of history that reflects pleasantly upon around, George sort of began playing; also he manifested vocal lessons. By the time Ethel was seventeen, her reper­ to the .Ialty, and therein lies the greater secret of their profesSional life, because their lives have been domestic at toire included practically everything. She had played Little populanty. Audiences like families. They like Eddie Can­ an interest in drums, and eventually became so noisy the same tim~. -':hey divide th~ir time equably in daily around the house that his father bought him a fiddle, Eva in Uncle Tom's Cabin, and such things as "Why tor because he talks abo~t . his wife and thildren; they cycles of family life and profeSSional exi~tence . Only two figuring it to be the least of three evils. He was a bit' Women Sin." (Continued on pal!e 55) applaud dramas of domesttclty, and they appreciate above people with an enduring love and mutual unselfishness could II 10 The Jon Singer with the quick tongue and nimble wit. Jessel joins the list of fomous JESSEL stoge stors who hove turned their tolents to 'the radio. GOgs and songs make up the milte JOINS THE PARADE routine of this comedian

HE lights were dancing their midnight fandango We drove around Central Park until we were dizzy. We T and the crowds were thick on Broadway. The moo~ chased a fire-wagon through the dark, drowsy streets of over Longacre Square was fat, sleepy-looking and The 8:o~x. We rolled over The Washington Bridge to as yellow as a pumpkin. It was a hot Saturday night in Th~ RIviera and heard Gertrude Niesen sing love songs August, and lonely for those of us who make our living jJntri you thought her young heart would break. We drove and find our fun on the teeming acres of Longacre Square. ba.ck through Harlem, and as we .passed ll5th St. Walter Everybody you knew was out of town. saId : I stood on the corner with Walter Winchell . and we "Ilere's where .it all started for the three of us ... ." knocked the heat as we watched the parade go by. You It all started 10 The Regent Theatre, I think the name ~nd me and the people who live next door moved past us was, a frowsy, seedy and ramshackle movie shack. The III an endless procession. three .of them were Walter Winchell, Eddie Cantor and "Let's go for a drive," Winchell finally said. GeorgIe jesse!.

All of them are on the radio. Winchell is the most famous jessel. Talk to him about show business and you must newspaperman of his time, a broadcaster whose salary admire his pride in his profession. Most actor~ talk only runs high. Cantor, whether you like him or don't, and I of their acting. He speaks with a glib reverence of his don't, is certainly the most popular comedian on the air­ calling. To him show business is a haloed calling. The ways. And jessel's star has just commenced to rotate in sorrows of the amusement industry sadden him; its splen­ the solar system of the kilocycles. dors make him happy. Just to prove that there's Jessel was cradled in the theatre. So were Winchell and I'm not Jessel's best friend and severest critic by any really a "Mama" to ... hom means. But I have, spent hours in his company. Always Georgie Jessel is al ... ays tele- Cantor. But they built their own cradle. They had no phoning during a performance here heritage of star-dust and grease paint. They weren't raised I have found him a sincere listener, an able conversation­ she is .... i~h her well-known so~. When in a trunk by trouper parents. They were noisy urchins, a alist, a witty companion' and a curiously sad troubadour Jessel Isn t telephoning he sing's about her screechy boy trio plucked frol)1 the streets of the tOWn. who is baffled by life and the people who pass his way. Meet a thousand-actors and you will not meet one like t like his bitterness against the (Continued on page 56) 12 by . J A M E s c ~ A N N o N - by MARY MARGARET McBRIDE

DIAGNOSES

THE REAL VETERAN OF THE INDUSTRY SURVEYS BROADCASTING AND MAKES AN AMAZING PROPHECY

OR twenty-seven years, David Sarnoff has invariahly been on hand w.henever anything exciting ha!> F b'roken in radio. From the beginning of his wire­ less career (he started as office boy in the Marconi Com­ pany) to his present e.minence as president of the Radio Corporation of America and one of the most important business executives in the world at only a little over forty, his nose for big news has never failed him. Thus when they dedicated the magnificent new National Broadcasting Company studios in Radio City a ".lhile ago. he was elected to the dramatic role of tapping a kc:y from • London to send the spark across the Atlantic that was to open formally the whole vast shebang. "Was it the most exciting of all your exciting radio mo­ ments when you tapped that key?" I asked Mr. Sarnoff the other day as we sat facing each other across the mammoth top of the Georgian _desk in his oak-panneled office located on some breath-taking floor of Radio City. "It really was, I suppose, but I didn't fully realize it until I came back to New York and found butcher, baker and candle-stick maker talking about it", Mr. Sarnoff an­ swered thoughtfully. "You see, I had spoken aCross the Atlantic before and listened to others speak, so there was nothing particulal"ly new to me In that. Besides, the London setting wasn't very conducive to a festive point of view. I found myself between one and two A. M . alone with a telephone in a he was sorry he could not also address me as David and little room in the British Broadcasting Corporation offices. I answered just as I would have done had we been talking certain number of those whom he calls Mr. Sarnoff wit h Mr. and Mrs. The president of RCA believes in criti­ The studios close at twelve and so by one, English time, the together in a room, 'Call me David, Sir john.' intellectual snobs claim that broadcasting G ug liel mo Morconi at the Italian cism, all the same, provided it is what he night watchman and I had the place all to ourselves. The Pavilion in the World 's Fair; the "By the time I got back 'call me David!' was a catch Serves too vast an audience to maintain a RCA presi dent a s a Lieutenant considers constructive. wat~hman left me to make his rounds and I sat waiting phrase with everyhody I knew. My friends and fell ow­ high standard of service; that it is too Colonel; and with Marconi after "Criticisms, or rather suggestions, have for the broadcast. It was lonely- I defy anybody to find workers f rom the office-boy up greeted me with it and even universal to be truly valuable. the famous inv e ntor ded icated made us what we are today," he declares. a lonelier spot than a deserted broadcasting studio any­ "These people," he points out, "appar- the Italian b uil ding in Chicago-. "We must have them to keep us young way ! people I had never met before spoke of it. Out of all the impressive program, that one small unplanned human in­ ently see no merit in mllsic unless it is . and alive." "In New York the picture was quite different. A 'Iot of terest episode stuck. We in the industry expect the big, rendered by a few favorites to an exclusive. audIence; no Indirectly, Guglielmo Marconi ~ho has rema~ned alwa~s prominent people dressed in their best clothes and feeling awe-inspiring events to make the impression but what does value in general education; no advantage In the spoken a great hero of his, was responSible for DaVid ~am?ff s fine after a good dInner were gathered for a party. Where is usually just such a touch of human interest. word that which reaches both literates and illiterates; nO entrance into radio. One of the latter's best stOries IS a they were, there was light, color, gaiety. I had none of "That was not the only illuminating side light on the significance in the fact that radio, unlike any other system description of the way in which he, as a lad of . fifteen, that. Naturally they got more of a thrill than I did, but public that I gathered from the broadcast. Next day I of communication, can speak with one voice and at the tracked Marconi to his laboratory on Front Street III New mine, I found, was only deferred. It came when I realized had a radiogram from my oldest boy who was inexpressibly same instant to collntless people. York City on a blistering summer day. David was working later what an impression the broadcast had made here at "Yet any service transmitted to millions of homes in then for a cable company and a fellow office-boy had home. moved by the program. That was one public reaction. When I came home i asked my youngest boy if he'd heard every part of the world must necessarily be based u,po.n pointed Marconi out and filled the younger boy full 01 "Incidentally, the event provided quite a good lesson in me talk from London. He said yes, he had, and after I the greatest common denominator of human good. Isn t It stories ending with : "That man's got a den where he make~ what interests the public most. ' Three utterly unpremedi­ had waited hopefully but vainly for some further Com­ more important to the progress of mankind that ten million llghtning." tated words of the hundreds I spoke were the ones that ment, I finally inquired if he had liked it. individuals should rise in intellectual status even a frac­ "I had more than my share of curiosity and I simply everybody seemed to remember. You see, Sir john Reith, "'Aw, it wasn't so hot', he answered frankly. So there tion of an inch than that a few should be able to leap to had to see that den," Mr. Sarnoff recalls. "Maybe it was head of the British Broadcasting Corporation, happened to it was. He had listened and he had not been interested. the heights of Olympus? Isn't it of greater consequence to destiny. Anyway one afternoon I was let off w~rk just. as be in New York and was at the NBC studios for the dedi­ The other boy had been enthusiastic. That variance in the happiness of a nation that a million isolated homes Marconi went out our office door. I ran after him, takmg cation. It had been arranged that we should say a few people's tastes is what makes it necessary to have many throughout the country should thrill to an event of gener.~1 care not to be seen, and though I found no lightning, I did words to each Qther but first I held some conversation with features in a day's broadcasting so that there may be interest than that a few urbanites be titivated by an exotic discover the laboratory and later, chiefly because of the General Harbord, chairman of the RCA board, and then something for everybody." program? . interest it had aroused in me, tried for and got a job with with Owen D. Young. Both called me David. When Sir Not all the world, Mr. Sarnoff admits, agrees entirely ''I'm afraid that broadcasting cannot hope to stir the the Marconi Company of America. I was only an olllce­ john was introduced he said something to the effect that with him about the necessity for pleasing simpler tastes. A intellectually overfed or the spiritually jaded! But then boy but at least it gave me the chance to haunt the labora­ 14 does anything stir them?" tory on Front Street wh~never (Continued on page 50) 15 A G of the BLUES

typical dance band, clnd now, with the same mu­ Wanna Go to Bed," or sweet as a lullaby in an sicians you have turned it into an ace glee club. orchestration of "The Rosary," or gay and strong liow did you do it?" as a college glee club in songs of various alma "Training," replied Fred succinctly, "In the be­ ginning none of the boys knew they had voices, m¥~~ ' audience cannot help thinking of the War­ but by shaping up what we had; and making a few ing gang as "one happy family" for they always additions, we finally got something which sounded convey that impression-and. no .wonder. They like a glee club'" are. It is a family band which IOcludes every­ "How did you also turn the Pennsylvanians into thing from twins to sister teams. a novelty jazz-symphony orchestra ?" There are George and Art MacFarland-"Or "Work," said Fred, "And work-and enthu­ is it Art and George?" queries Fred, "I still can't siasm." tell them apart. Funny thing is, if you bawl out The Pennsylvanians have forced themselves up one, the other one gets mad. George plays alto ~he ladder over a period of twelve years, and the sax Art plays tenor--<)r is it the other way? Impetus for this effort was inspired back in Fred's G~rge married the girl who was once Art's home town of Tyrone, Pa.,· where he and his sweetheart, but they're inseparable pals. ~hey brother Tom, Poley McClintock, Fred Buck, and both talk alike, and use the same expresslon~. Fred Campbell grew up together, and started the George and Art met Stinky Davis, who also plays fife and drum corps of the local Boy Scout troup. sax with the Pennsylvanians, at Michigan. Then Today, th~ Waring gang is purveying rhythm they started their own band, and ?tinky m.a~e through radiO, and personal appearances in thea­ their arrangements. All three deCided to JOIO tres. The audience sees a polished professional me, finally, and Sti!1ky makes many of our ar­ group of musicians performing with the guidance rangements too." of Fred's sensitive baton-an 'orchestra that can Radio fans are familiar '.vith the flawless tenor go crazy as a mad-house in a song like '" Don't voice of Stuart Churchill, but he is so tall, so

Scotty Bate., flIe boop·a.doop boy of the Worin9s, ,how, ,ome There1s a real new trick

story for every man

IGHT stories over Broadway, in a modern­ shy; and unspectacular in demeanor that ~e. has istic office suite of nickel and silver, a in Fred Waring1s band remained an enigma. Four years ago, he Jomed E young man, harassed by many telephone the Pennsylvanians. Fred discovered "Stu" calls and a desk piled high with music manu­ singing in a campus restaurant at Ann .Arbor, scripts, said, "You say the boys are the most which has become one of the Michigan, and was struck \>y the exceptionally level-headed musicians you've ever seen ? Why, beautiful quality of his voice. So he made look what they've been through! Only the "Stu" an offer to join the band when h~ ~rad­ youngsters are temperamental." uated from the school of music at MIchigan. The telephone bozzed on his desk. An­ most popular of this season1s He is a versatile musician, and ever since he other call for Mr. Waring. "Hello," he said, joined the Waring gang has mastered every "Yeah. Well, I'd like to very much, thanks, instrument in the orchestra. "Stu" frequently but I can't. We're leaving for Boston at five. broadcasts. pinch-hits in the event of an illness of one or What? Oh yeah, I know it's a cute number. I the boys. know all the bands are playing it. I know it's "Nelse Keller, first ·trumpet. has been With. us a cute number but I still don't see anything cute since 1920," Fred said, "He's the most collegiate about it. Well, there's nothing to the lyrics. of the whole band-English shoes, tweed suits, Okay, send over some extra choruses and I'll loud ties-and his hat sitting right on top of his give them a look. Thanks." head. He first made his mark by jazzing up a Fred sighed. In about an hour he was to leave trumpet s~lo in The Sheik'-oh boy. You know for Boston, and there were over half a dozen people how long ago that was. . in the reception room waiting to see him. We had by "Jimmy Gilliland came in on a trom~ne d.uet In barely twenty minutes grace to talk about his famous HILDA 'The Sheik' too. He's one of the oldest 10 servIce be­ band, but it was a subject to which he warmed easily, sides Tom, my brother, and P~ley McClintock. ~e was for the boys in the band are also his best friends. the first in the band to be mamed, and has two kids. "When the Pennsylvanians started," I said, "It was a COLE "There's George and Fred Culley. (Continued 011 page 58) 16 17 Jessica DragoneHe would die if she lost her voice, and would rather be Anne Lindbergh than any other woman in the world

Q. What is you, ,e.1 n.me? A. Jessica Dragonette Q. Where were you born? A. Calcutta, India, of American parents. Q. Do you want to say when? A. No. Q. Have you ever been married? A. No. Q. Do you ever intend to marry? A. Yes. Q. Was marriage ever you!;. idea of a career for yoursel f?" A. No. Q. Did you always intend to be a singer? A. Yes, ever since I was a tiny girl. Q. Have you ever been lonely? A. Yes, mostly after my broadcast. Q. If you had to decide hetween a happy marriage and a successful career which would you choose? A. I could not answer this unless I were forced to make the decision. Q. How long have you been in radio? A. Almost eight years. Q. What was your first broadcast? A. I sang a lullaby in 1925. Q. Which was. the broadcast you enjoyed most? A. The Count of Luxembourg oper­ etta. Q. Who do you think is the hand­ somest man in radio and who do you think is the most interesting? A. I haven't met them all so I can't answer that one. Q. If you could be somebody else beside Jessica Dragonette who would you want to be' most? A. Anne Lindbergh. Q. What do you think makes a wo­ man most interesting, looks-brains or talent? A. A nice combination of all three. Q. They say you have all of them. Which do you think is the most im­ portant to your success? A. Talent. (Continued on page 64) 18 Chicago prelents thil charming radio ortist to the networks. A beauty cant.d In New Orlean. gave gorgeou1 Dorothy- Lomour h.r opportunity. SHIRLEY ~O~ARD

•

FRANK ~ARKER • D E L L c A M p o Yo ling, hand_ ond talentod, Doll Compo who,o ,orenading goel out over the Coillmbio c:hoin il one of the now rec:rvm from the _rm dimft of South Americca, a nephew of on e.-pruident of Chile. ANNA MAY WONG

• Hollywood t.os ..mpororUy lost this on.Mal Wow.r to the British broodcastlltCJ stvdiot wh.,.. at.. I. bein, atoned In dramatic ployl.ts OM in mll.i~ pr09rarns. Tun. I" Oil Lottdonl Soft tones that sU9gest moonli9ht on the Rue de 10 Pail fill the airwavel when this attractive mademoileUe broadcalh.

24 hose voice This is the ma~'The Showboat thrills you. on. the movies noW Hour." He s In Jimmy Wallington, good-looking young winner of this season's radio diction award shies at his medals because he's a very modest young man

All LTHOUGH James Wallington, NBC announcer and Early in 1930, Wallington was transferred to the National ~ latest winner of the American Academy of Arts and Broadcasting Company headquarters in New · York. where Letters gold medal for good diction, is only 26 years he began announcing many of the outstanding programs old, nevertheless his life has been a very rapid series of heard over NBC-WEAF ~nd NBC-W JZ networks. In addi­ events. At this age he has covered more ground than a tion to broadcasts of special events which have thrilled lot of young 'uns who are trying to win their way in the the nation, Jimmy has been heard as a straight man for world. many of the leading comedians of the air and stage, in­ Jimmy has been an NBC staff announcer for five years cluding Eddie Cantor, Maurice Chevalier, George Jessel. and first came into prominence on the programs heard by Ilarry Richman, Jack Benny. Milton Berl and George the previous Byrd Expedition to the Antarctic. He acted as Price. master of ceremonies on the programs which Of all the programs he has done, the one were sent by short wave to Admiral Byrd at of which he is the most proud. is a complete the South Pole and which were heard program in Polish. Although he is married throughout the country over NBC networks. to a Polish girl, and his wife struggled for lie was born in Rochester, N. Y., on Sep­ months to help him master the language, he tember 15th, 1907. Jimmy attended the pub­ has finally had to admit its complications lic schools in that city. Then he enrolled as were too much for him. But he did learn a medical student at the University of Ro­ enough to go through with the program one chester. This idea soon palled, and he next hundred percent and we can't see why he went in for geology, and then again switched, stopped there, having mastered the Polish this time to music and English. He left the tongue twisters to that point of perfection. university in his junior year and entered But alliterations and tongue twisters in any Union College, where he was graduated in language seem to hold no terrors for J lmmy. due course. Later he won a place as a mem­ Ilis voice and his presentation however, are ber of the Rochester American Opera Com­ largely nature's gifts of which he has made pany. fine use. Except for what little training he For one whole season Wallington sang had in singing, he has never studied diction. among the stage conceptions of ducal pal!.lces One day early in November. Jimmy was and Montmartre garrets, developing a voice sitting in one of the beautiful new offices of that was to be heard later at the bottom of NBC at Ra.dio City. when there entered a the world. Then followed a brief excursion portly gentleman, who asked to see Mr. Wall­ into musical comedy with Ned Wayburn's WALLINGTON. THE WINNER ington. Jimmy stepped up and introduced "Chatterbox Revue," and then, for what himself, but he didn't catch the old gentle­ seemed to Jimmy a long, long time, things were at a stand­ man's name. Clearing his throat the caller said, still. The ex-singer of opera became a salesman of furni­ "I presume J really should be in dress clothes for this ture made in his Dad's factory, until one day he applied call, Mr. Wallington." for a job as a radio mechanic at the General Electric plant Jimmy, still in the dark as to the man's identity. laughed in Schenectady, N. Y. He got the job, but when he reported and said, "Oh no, what's the difference. What can I do for work, to his surprise he found that he was on the pay­ for you?" roll as an announcer. Ilowever, nothing could surprise "Well," replied the gentleman, " I have the honor of young Wallington by this time, so he plunged into his work informing you that you have been chosen winner of the and determined to become one of the best announcers in American Academy's gold medal for good radio diction." the business. Jimmy may have had a hard time making up Jimmy was staggered. That was the first he knew of his mind as to what he really did want to do in the way of his recent award. Boy fashion, he had thought the man a career, but he was very young, and few young people are was ill at ease in meeting him, and was trying to make the ahle to decide upon what road they will take from the gentleman feel like one of the boys-needless to say it beginning-and stick to it. Coincidence and accident often was Jimmy's turn to be embarrassed. playa strong part in many careers, as it did in Jimmy's On November 9th, the presentation of the Diction medal case. was made hy William Lyon (Continued on page (4) b y c A M L L A J o R D A N 27 26 a d ay off wit h the Ferde Grofes

Mr. and Mn. Ferde Grof. take an A pleosont hour of lei,ure in his evening off in their own kitdlen and own living room when 'Mr. Grafe "dad" helps them concoct an in· tolb thing, with the "Mrs." formal meal, though no one', hungry. And she gives him advice. * * The Grafe, wav .. hello from the front Lower ,ight, at the f,ont door. watch· door of their sl,Iburban New Jersey ing the two Grafe children at play home; bel_ Ferde gathers up the and getting a breath of luburban children and organizes a band. air before ferde gets mUlical.' Pat Kelly Graham McNamee Ted Husing

I WISH I HADN'T SAID IT

W HEN the suave, unhurried and confident voice of a "live" although the announcer thought one of them was Howard Claney describes another unpleasant evening. And by the way, there are thousands of people awaiting t~ained announcer is wafted out of the loudspeaker, his dic­ cut off. At the end of his spiel, he said kindly, "And so the time when Atwell will accidentally go off color. tion and (acls are taken, of course, as a matter of routine. goodnight my little dears." He then switched off the mike " It was," he said, "when a frog came into my throat and I could not seem to clear it. 'walked away from the mike "The orchestra will now sing," is the line which qualifies Few radio listeners ever consider taking time out to offer into which he was talking, and unaware that the other was Lyalla Van for a membership in the "I-Wish-I-Hadn't-Said­ a critique on the announcer's technique. The announcer is open, he added fretfully, "And go right to bed you little and coup;hed. The radio audience did not hear the cough, as I should have known, but I walked right back to the It Club." picked~ na~urally, for the timbre of his voice, and his ability brats!" The live mike picked it up; out it went. and next mike and apologized. And nobody knew what , was apolo­ The most 'embarrassing thing that Ben Grauer ever said, to aVOid slips. Fortunately for him, he is not in the category day the announcer went out too. followed an address by Mrs. Carrie Chapman Catt. of an artist, or he would come to grief more often. But as I shall not, of course, reveal the identity of a very famous gizing aboj.1t." One of the classics was that of last year, perpetrated by Ben gurgled : " Mrs. Calt, we are deepful grately." a matter of fact, the announcer is an artist, functions as announcer. who came to New York from another town, The "boners" have been by nO means limited to the one, and is possessed of the same momentary frights, the where a similar experience occurred. There were two live Ted Jewett, who was giving the audience a build-up pre­ liminary to a symphony concert. "Franz Schubert," he said announcerial staffs. They're still chuckling in Chicago same inhibitions, as those which assail the artist. mikes where he thought there was only one. After bidding about the time Senator Guglielmo Marconi, guesting in What is worse, the announcer who makes mistakes is not the audience goodnight, he switched off his own mike and oracularly, "was handicapped by an early death." Milton j. Cross makes fewer mistakes than most an­ America, remarked after his speech : '" want to thank the as immune to consequences as a performer. If he has an ~houted, "And go to hell." The audience caught the greet­ nouncers, yet, he signed off the other night like this : " You people of Chicago for their vulgarity." He meant, of unlucky streak, he loses his job. But sometimes, a mistake mg and the announcer left town, adopted another name course, "hospitality." But in the Italian language, there is makes ~im famous, too, and in many instances, it provides and is still doing business in New York. . have just heard the A. &. P. Pippsies." And on another occasion, he said : "there were little red paper bells, Christ­ a word for it which prompted the "vulgarity". the basIs for comedy that can be drawn out over a series James Wallington, the diction medal winner this sea­ Louis Dean, who has just severed his asso­ mas trees and whistle-toe." of programs. son, tell~ of the troubles of announcers. They always go ciations with W ABC to join up with the Gen­ There is, unofficially, an association of announcers, who over SCripts at rehearsal, and frequently they come upon Assigned to cover an airplane take-<>ff that made history, George Hicks relayed this word by eral Motors Agency, originally worked for call their little, surreptitious organization, "The I-Wish-I­ tongue-twisters, or closely alliterated words which are NBC, and on the second night of his regime Hadn't-Said-It-Cluh." Tacitly, Graham McNamee heads very tough. The fear that they will mispronounce sticks picture to the audience : "The silvery plane sits poised for flight, like, well, like a beautiful with WABC calmly' announced 10 the Colum­ this group, by virtue of his historic mispronunciation of with them, and becomes an obsession, and in almost every RHODA bia audience that it was listening to WJZ. white duck." the word "Gasoline" in the early stages of the Ed Wynn case, they DO mispronounce them. Once, the boys at NBC About six months ago, a' last-mInute re­ series. On the unhappy occasion, Graham, who needs became .aware of a difficult sequence in Howard Claney's Alois H'Avrilla always has trouble saying "Ilorses' feet," because he'd rather say hoofs. HAGUE hears.iI was under way, and Don Ball was the glasses, read a line wrong, and called the sponsor'S' product manuscnpt. They noted his worried look, and for hours standby announcer. That is it was his duty, "Gasoloon." Ed Wynn hasn't permitted him to rest easy twitted him, and predicted that he would make the slip, That's why he slipped not long ago and said : "The horses' flying fleet." whenever he heard the word "System", following "Columbia since that episode, and has even presented Graham with a which was very funny. Sure enough, when, at the broad­ Broadcasting", he was expected to say, "This is WABC, fireman's cap, on which "Gasoloon" is embroidered in blaz­ cast, he reached the sentence, he began to tremble, and said Pat Kelly is the head of the NBC announcers. Yet he muITs them too. He is always shamed by the memory of New York." He got the word system once, and announced, ing gold. the wrong thing . but a signal showed him the mike was dead. Again. he heard . Ted Husing, if you recall, won undying fame by describ­ Wallington recently had difficulty with the word psycho­ the time he announced : "This is WJZ, New York, or, well. no I'm wrong, ladies and gentlemen, it's WEAF, after all." the word "system" repeated. And again, he got the dead mg a play by a famous college football team as "putrid". analyst, and stumbled on it, and was made to suffer i~nom­ signal. On the third mention of "system" he barked into lie was banned temporarily from the field, and got his iny for a full hour, because Eddie Cantor refused to let the It was lloward Petrie who pulled the unconsciously hu­ morous line about Cab Calloway. "lie is the most colorful the mike: " For the third and last time, this is WABC, New name into the newspapers all over the country. He isn't matter drop. York." That sentence went out on the air. sorry for it, because he still insists the play WAS putrid, There was Paul Douglas, of W A BC, who never could man in Harlem," said lloward, innocently. Howard Kent will never live down his description from Twice in one night, Tom Breen, a Columbia announcer, but his superiors admitted that the word was not a nice stop saying "The Maroon Roof of the Hotel Bessert," in­ gave the time wrong, by announcing it was ten o'clock and one, and it has caused Ted untold misery. lie has a flair stead of "The Marine Roof of the Hotel Bossert." an airplane over New York. He said this: "Looking over New York,. this great metropolis of seven thousand souls." eleven o'clock, when it was really 9 and 10 o'clock. for unusual words and frankly admits that sometimes, he Once, Kelvin Keech spent a sleepless night because he Bugs Baer, on one occasion at W jZ, topped them all doesn't know himself what they mean. said: "The loud clap of thunder was preceded by two "I was too conservative," Howard admits . when he said to his interviewer : squeaks of lightning. Neel Enselen's worst was the time he stuttered. He was . There is the story, which should be well-known by this "Mr. G. you certainly can ad lib for the radio. But you time, of the announcer who used to read children's stories, The prize boner belongs to Clyde Kittell, who calmly trying to say, "You have been listening to a sport speech." shouldn't rattle your paper so." and who one bleak afternoon, was in a hurry to get homl!. informed the audience recently that "This program was Instead he spluttered: "You have been listening to a spich There's nothing on record to tel1 what Mr. G. said to There were two microphones in the studio, and both were PREVENTED by the National Broadcasting Company." sports, a sprts spit, , mean spsss". It was almost a perfect Roy Atwell. Bugs Baer afterwards.

A slip of the tongue has had its sorry aftermath for many of radio's famous voices 30 31 \ -\-\f TAL K OF' .,.., 'Itt 11 0tt.-"V •

ANN LEAF

CHARLES WINNINGER

.-.-..rY.'.1 _r-cl!I'J.~~;'ufHJDK~UecR.e[":t:nUJ:r:~T~

. . , -' ...... _ . '.. . Above--Alexonder Woollcott. the man Lower left - Music is Mr. Woollc:ott's who knows 011 the words and when to Use hobby even when it's canned; below, them, dictating one of his broodcosh. the town crier greets on eorly caller. -N

r, Ted Husing tvk&s the vir, as wt'll as gives it; Morton Do .... ney and Ted Husing send words and he's .9ot a pilot'. license. and music from the skylines.

lulu McConn.lr talks fast., than the pilot flies and doesn't she 100. cute in these togs7

HE thrilling, powerful roar of airplane' W ABC in time for the "Seven Star Revue" on motors has become a familiar sound to. Sunday nights. Colonel Stoopnagle and B.udd T radio folk. They have taken to the air­ have flown to vaudeville dates, and there are ways for actual broadcasting, news report- innumerable others who have found avia­ mg, commutmg, and pleasure. Without the tion a godsend to their work. aid of wings, Columbia could not have . Kate Smith has 'been so fascinated by reported the bombing of the Mt. Shasta. sky-travelling that she offered a cup for sixty miles ofT the Virginia coast, could the woman's race at the Air Pageant at not have checked uS> on false reports in Roosevelt Field this autumn. The few the case of the Lindbergh kidnapping. times Kate has "hopped" she has been and could not have transported radio a regular Barney Oldfield of the air­ equipment to the bedside of the Mol­ urging the pilot to fly the ship full­ lison~, shortly after their unfortunate throttle. However, knowing heueckless crash in Bridgeport. Three famous love for speed and engines, her man­ pilots, Russell Thaw, Casey Jones, ager, Ted Collins, put .his foot down ~nd S~anee Taylor are frequen~ly when she suggested taking lessons, m servIce for CBS. But that is only . "You'd probably turn out to be a one phase of aviation in radio. stunt flier", said Ted ominously, Countless. stars have dufied gravity "And radio would be minus the to rush to remote spots to sign con­ moon and the mountain." tracts, and fulfill commercial en- , Why did Ted Husing, Fred Waring gagements. If Myrt hadn't taken a and Lulu McConnell learn 'how to fly? flight over the Andes, when the train Ted Husing's experience as a "kid taking her through South America be­ pilot" was directly due to the strategy came snowbound, she would not have of "professor" Swanee Taylor. (Swa­ caught the boat back to New York for nee, incidentally, used to be an announ­ her first broadcast . . Bill Brenton com­ cer in the old days at WOR). The Pro­ muted regularly to Chicago by plane to fessor decided, all by himself, that it was announce the White Owl broadcasts. Do, high time radio fans got a taste of aviation, Re, .Mi flew regularly every Wednesday to so he came to Herbert B. Glover, director of Washmgton for a commercial. Ted Husing remote broadcasting for CBS with a proposi­ has hastened back from football games tion. through the airways in order to arrive at "I will teach Ted (Continued on page 54) COOL CLOTHES /or WARM PLACES

Thi , evening dress chosen fo r Harriet i. ready for any J Miss Hilliard i, printed chiffon. party in this dance frod. tl l

The singing bird in a cocktail party ensemble with Thi, i, the perfect dinner gown of printe~ chiffon its dark blue crepe skirt and light!,r blue iac.et. with net cutout iadet which j, so ,mart right now.

Miss Hilliard looks stunn ing in this white lace evening gown with Severely .ma rt is this dar. its flowing skirt line an.:l new soft blue g own with a neckline sh oulder treatment with capeleh. in white plaited crepe car­ ried below the waidiine.

ALL willowy Harriet Hilliard with her gorgeously the Columbia chain graces the informal dinner dress of a T slender figure looks stunning in these new gowns which dark print with the shoulder ru~es and a tiny coat of. net Bruck-Weiss chose for her type and which make a on which the flowers of the pnnt have been worked 10 a perfect wardrobe either for southern wear now or for the cut-out design. This is Bruck-Weiss' pet model. right now. coming warm months. Prints are to be fashionable again The back is everything in the severely plam navy blue and those shown on these pages are the newest designs and evening dress with its plaited ruffle o~ white crepe, crossed fabrics. Perfect for the formal occasion is the white lace, at the waistline in back and caught With a lovely clasp. a beautiful pattern with new soft shoulder treatment and The diagonal blocked print of tiny flowt:rs has the new sweeping skirt line. The evening gown with the black tulle ruffled skirt ·that falls into a. train while for cooler ~fter­ flounce on the skirt is a divine material of vivid colorings noons there is the ensemble of dark blue crepe With a against a black background and boasts of a shoulder cape­ jacket of lighter blue and a small white hat of knitted let of the tulle caught with a huge ruby clasp. cotton. These gowns are the newes~ in fashion notes and Miss Hilliard whose voice is heard with Ozzie Nelson over suggest what will be popular next summer. WE HAVE WIT H us - 10 :00 P. M. PATRI'S "DRAMAS OF CHILDHOOD" (Cream of Wheat). WABC 5 y and aSSOCiated stations. u N o A To help you understand the kiddies better. II :15 A. M. MAJOR B~WE~' CAPITOL FAMILy-soloisrs and guest artists' or­ 10 :00 P. M. CHEVROLET PROGRAM with Jack Benny and Mary Livingstone ; ~~~~~a direction Yasha Bunchuk. WEAF and associated'sta- Frank Parker, tenor; orchestra direction Frank Black. WEAF and associated stations. The M~jo~ taking his Sunday morning bow and a pleasant Benny getting personal but who cares when he does it so well? gesture It IS. And then there's Mr. Parker to serenade you. 12:15 P. M. B(TABYt ROS)E MARIE-Songs. WJZ and associated stations 10 :30 P. M. IIALL OF FAME- John Erskine, 'Nat Shilkret's Orchestra and as yeast. . guest artist (Lehn & Fink). WEAF and associated stations. 12 '30 P M R Yeast, or west, this child knows her blue notes. A worthy addition to the big programs. . " ADIO CIT': M~sIC HALL CONCERT-Radio City Symphon Y 10 :30 P. M. MARY SMALL and Green Brothers Novelty Orchestra. WJZ and Orch~stra dl rectlon Erno Rapee; chorus and soloists. WJ L d associated stations. aSM)C.aled statIons. an The tiny tot with the big voice and the way she can sing Thank you for your grand music those blue numbers! 1:30 P. M. XHE MALTEX PROGRAM-I?,ale Carnegie, "Little Known Facts 11:30 P. M. PAUL WHITEMAN and his Biltmore Orchestra-WJZ and asso­ bdout We.!1 Known. People ; Harold Sanford's orchestra. WEAF an associated statIons. ciated stations. Smooth as Whiteman which is all you can ask. 2 '00 P M "B To makeMyou healthy and wise, if not wealthy . " ROADWAY HOOlES" with Helen Morgan Jerry F ' chestra ~nd chorus. (Bi-so-dol). WA BC a~d associa~~~t~n t~ or­ Modanlng .Iow, ou~ Ilelen takes a high seat on her bab~ ag~~~d M o N D A y Betty Barth.,II, blues singer from an certainly delivers the vocal goods. Tennessee heard on the NBC chain. 2 :00 P. M. RAR X D~ys .~ND ~IGHTs-romance of the early West. WJZ Bobs Ryan, the decorat ive little miss and assocIated statrons 10 :00 A. M. BREEN AND DE ROSE- VOcal and instrumental duo. Daily except who warbles with the Waring boys. Sunday. WEAF and associated stations. 3:00 P. M. LADY ESTHER SERENADE-Wayne King and h~~rongh w~rds {\7EdAsoF'ft love am~:mg 'the ~owboys . The Sweethearts of the Air- and still good after all these years. To put you In the waltzy mood. orc es ra. and assocIated statrons. 10 :15 A. M. BILL AND GINGER . (c. F. Mueller Co.). WARC and associated stations. Daily except Saturday and 5 :00 P. M. ROSES & DRUMS. (Union Central Life Insuran Co) . Sunday. o In the midst of war, there's still romance at ~h' f' WABC and assoCIated stations. A delightful interlude so early in the morning. . 5:3 P. M. FRANK CRUMIT AND JULIA SANDERSON (Bond B d) IW' . They know all the old songs and sing the rea il A BC and assoCIated stations. 10 : 15 A. M. CLARA, Lu 'N' EM- Louise Starkey, Isahelle Carothers and Ilelen King, gossip. Daily except Saturday and 5 :30 P. M. GRAND HOTEL-dramatic sketch with Anne Se m we . . Sunday. (Colgate-Palmolive-Peet Co.) . WJZ and associated stations. . For those that like the "draymah" this is r!c:~~~n:jZ and assoCIated stations. Don't those ladies gossip, though? 7 .00 P. M. TRUE ST

Monday, Tuesday, Wednesday, Thu"da y~ fridaY" and Saturday' programs continued on page 46 E A 5 T E R N 5 T A N D A R D T M E STARS

y this time you must realize that your radio idols B are not on~y superb entertainers, but that they Can the many accomplishments of the entertainers, but those diSh, hold pan by the handle with the left hand, also offer Ideas for your table. Many housewives ?f you who never try a new dish or combination doesn't make short incisions across from each other and say they have no time for interests other than cooking and It urge you to try originality and cleverness in th~ kitchen place knife under part of omelet while gradually for a tnal i> care of a home, but ~et these people have rehearsals, plan tipping the pan. If this is done carefully the ome­ broadcasts, have their programs, personal appearances, let may be folded and turned without breaking. and recently a large number of Leah Ray's favorite evening entertaining always includes For garnishing use parsley, thin slices of tomato, them are making pictures. You a huge bowl of Pop Corn, popped green or red peppers, onions, or bacon. young women who go to an office at around the fireplace. nine o'clock and are through at five Domestic moments Gertrude Niesen of Columbia Broadcasting fame can well be envied by these stars PoP CORN is a splendid cook, and we think these mushrooms many a night when they are so tired of the radio famous Use one ClIp of pop com kernels for on toast food for the gods. yet must go to their broadcast or three quarts of popped corn. Place whatever it is. yield pet recipes the corn in the shaker, and move back MUSHROOMS ON TOAST You women who don't like to cook and fonh slowly over a iow heat · I ~ cups mushrooms salt ~t home '!'ay be more than a little unbelieving of the cul­ . . when th~y begin to pop shake rapidl; flour pepper lIlary achlevemen~ of these radio folks, but when We give until the poppmg 'S tops. Spnnkle the pop Corn with salt 4 tablespoons butter toast the names recIpes you must be convinced. The gorgeous and melt about one third cup of butter and mix in with Onion Juice parsley a~d the salted com. Gertrude ~Jesen could bake a cake in her little kitchen to Break the mushrooms in pieces, and dredge with compete With any of you experienced cooks; and her mush­ the flour; melt butter in frying pan, add mush­ roo,!!s on toast should find a frequent item on your Julia Sand~rson offers this crisp bacon and Cream gravy rooms. salt, pepper. and onion juice. and saute. Jessica Dragonette is not only a noted singer but men~ . for the speCial Sunday morning breakfast. We found it Add parsley, and arrange ~n toast. yes and SCUlptress. We could go on indefinitely telli~~oi equally as deliciou

OUR S T . PATRICK'S DAY PART~

OR our day of partying in March we have the nished with parsley, green pepper, egg white tinted grecn, seventeenth, St. Patrick's Day. You as hostess might and watercress. For the supper these attractive sand­ F greet your guests in a shamrock costume such as the wiches are most suitable. lovely Vera Van is wearing, or borrow a friend's child to dress up to sing an Irish tune or do the Irish dance. This Rolled Sandwiches Watercress Sandwiches will not be difficult to find as all children can entertain in Ribbon Sandwiches Open Mushroom Sandwiches some fashion today. Irish Salad Mock Chicken and Celery Salad We wonder if any of you have forgotten the reason for Cakes Cookies celebrating St. Patrick's Day? Remember how he rid Ire­ Mixed Nuts Green and White Mints land of the snakes that were overrunning Erin in that Coffee Tea period? And whether you are of Irish ancestry or not you remember wearing something green on March 17. Recipes : The color scheme for this party is etTective and yet so ROLLED SANDWICHES simple; we must have the true Irish green or "Kelly green" These rolled sandwiches are easily prepared, and can be that many of us call it, and whit~. Visualize the soft whit~ done several hours before they are to be used. Use thin tablecloth, green candles, the centerpiece of shamrock form slices of bread, and spread with anchovy paste, cream painted green with green and white flowers, and several cheese and nut combinations. Put mixture on thinly and green dishes bearing the delicacies; or if it is not buffet and roll, fasten with toothpicks and allow to stay in cold place ~ you place your guests at the table the green glassware, The anchovy paste sandwichf'S are good if the bread is white tablecloth, green candle holders, and white candles brushed with butter and tpasted just before serving. will be appropriate. The centerpieces the florist will ar­ range at very moderate cost, as we consulted many of them WATERCRESS SANDWICHES for you. Cut very thin slices of whole wheat bread spread with Early in the evening dry Martinis may be served with creamed butter seasoned with lemon juice and cover with the green olive in the glass. and the canapes may ~e gar- finely chopped watercress. (Continued on page 64) the

HAT is more im­ Now that the correct blending portant and vital has been found it offers a more W to a woman than realistic appearance. For the to know the correct styles older woman whose hair is and fashions to make her ap­ turning· gray and wants it re­ pear well groomed? touched this is a valuable na­ You may have a figure tation. If your hair was orj g­ that all admire, the costume inally black in color do not at­ for everv occasion. the make- tempt to retrieve this, but get up for 'your particular per­ a dark shade of brown as the sonality. but if your hair is retouch of dye on black is un­ not well dressed and worn in satisfactory. Always have a a flattering manner and in lotion. or a rinse applied to unison with the rest of the your hair if it is gray and an picture you are trying to at­ iron has been used or a per­ tain. you cannot be attrac­ manent wave has been given tive. Science and intense to avoid that burned, yellow­ study and research in this ish appearance. field have done wonders in The finger wave: water is the the transformation of the only liquid that you should modern female. If your hair allow on your hair when re­ is dead and lifeless treat­ ceiving a finger wave. That glue ments may now be obtained mixture that inferior beauty to make luster and beauty that shops use IS to make the hair could otherwise never be gained. elastic and more susceptible to Dyeing of hair is no longer a pre- waving. But the expert who carious operation. Permanent wav- knows how to handle his comb ing has done wonders for millions of has no need for such a mixture. women. A finger wave put in with Arrangements and care of the hair have water will hold and last lon­ altered greatly and frequently in the past ger. The way the hair should few years. If your hair has not that desired be combed is back and not luster, or the gorgeous color, or the slight wave forward as many women per­ you most admire, with the proper treatment sist in doing. all of these may be had. Mr. Parma suggests a lotion for Louis Parma, who numbers famous stars and the setting of the hair, which is per­ society women among his patrons has some very fumed water, with the chemical that definite and effective rules for the care and discolors the hair removed, and may latest fashions of hairdressing. This era every­ be obtained in your favonte scent. thing is simplicity, in the cut of your dress, to It is very lovely and although not a the trimming on your hat. as well as in the required touch it is a luxury that style of your coiffure. The most advanced per­ every feminine heart would enjoy. manent wave has slight waves to the side and There is also a cream for dandruff in the back, and none of the curls and tight and dry hair, that is not sticky but waves around the forehead. will cure the hair within a short For a complete change in your hair we will time. His most interesting perma­ begin with the cut. Long bobs are no longer nent waving machine is the "Heater­ the rage, but the hair ending right below the less" system, very different from ear with the curl that was in the back of a most operations in that the machine long bob protruding at this place. With the never gets intensely heated. but is present mode of dress the most advisable shape moderate for the entire time. The face and head is the oval. and not the round receiver of the wave may move her nor long thin face. The hair that is cut too head. smoke, bend down, or as we short has a tendency to show a square shaped saw one client eat her lunch at this head, and this of course is never desirable. point in the operation. At this After the hair is cut, we will set about to get shop he also has a daylight rOOm that color becoming to your personality. There where transformations are made and is no longer the cry that once hair is dyed it is the hair is dyed. artificial in color. At first when hair was dyed For those of you who want your it would turn out all one color. which is an hair to be your crowning glory artificial note. If you observe your own coloring the results will more than you will see it is not one shade of black, brown. compensate for the time red. or blonde but several tints of this color. 'and ,effort spent.

portanr announcements by electncal transcnptlon". -rney ·taIKle.-"1'1e was 10 Sl! on; lCtt!.eJ ~~v~nu y~ar!) ago, -lrIougll. give us no entertainment. but even take from three to five J ENNY YARDLEY. Cincinnati, Ohio-Conrad Thibault and minutes from the next program. Lanny Hoss are both unmarried. Are you glad? 45 "OUR PUBLI~"

RADIO M IRRO R We Have With Us (Continued from page 39)

Monday (Continued) men; band director, Harry Kogen. Sweet as the sponsor's product, 8:30 P. M. THE VOICE OF FIRESTONE­ (Sinclair Refining Company) . W JZ which is as it should be. Lawrence Tibbett and Richard and associated stations. 9 :30 P. M. "THE BIG SHOW" with Ger­ Crooks, alternating with William Old-fashioned stuff that goes over trude Niesen and Isham Jones' Or­ Daly's Orchestra. (Firestone Tire & big. • chestra. (Ex-~)(). WABC and asso­ Rubber Co.). WEAF and associated 9 :00 P. M. LEOPOLD STOKOWSKI and ciated stations. ·stations. Philadelphia Symphony Orchestra­ The artists are swell which is more This is music and make no mis­ Daily, except Sunday. (Chesterfield than you can say of the continuity. . take about that. Cigarettes) . WABCand associated 10 :00 P. M. CONTENTED PROGRAM ­ 8:30 P. M. DJER KISS RECITAL with stations. Gene Arnold, narrator; the Lullaby Cyrena Van Gordon. W JZ and Now this is our idea of the best Lady; male quartet; orchestra direc­ associated stations. orchestral program we've got ten on tion Morgan L. Eastman; Jean Paul To make you think of perfume­ the loud speaker. King. announcer. (Carnation Milk Co.). \\lEAF and associated stations. and a good way, too. 9 : 3~ P. M. DEL MONTE SHIP OF JOY 9 :00 P. M. A. & P. GYPsIEs-direc­ With Hugh Barrett Dobbs; guest 'ar­ Are you? tion Harry Ilorlick; J ames Melton, tists; Doric and Knickerbocker quar­ 10 :00 P. M. WAYNE KING'S ORCHESTRA. tenor and Frank Parker, tenor, alter­ tets; orchestra direction Meredith (Lady Esther Cosmetics). WARC nating (Atlantic & Pacific Tea Com­ Willson. (California Packing Co.). and associated stations. pany). WEAF and associated sta­ WEAF and associated stations. We've had our say. tions. How about a little excursion on I 1: 15 P. M. BOSWELL SISTERS. WABC Jimmy Melton and Frank Parker this one tonight? and associated stations. singing and the Horlick musIC to The best of the radio sister acts keep you tuned-in. 9:30 P. M. JACK FROST'S MELODY Mo­ MENTS - The Internationals male and Connie soloing is a show. 9 :00 P. M. SINCLAIR GREATER MIN­ quartet; Lucien Schmidt, cellist, guest 12 :00 Mid. GEORGE OLSEN and his STRELS-minstrel show with Gene artists; orchestra direction Joseph Hotel Pennsylvania Orchestra. Arnold, interlocutor; Joe Parsons, Pasternack. (National Sugar Refin­ WEAF and associated stations. bass; male quartet; Bill Childs, Mac ing Co.) . W.lZ and associated sta­ McClOUd and C1ifTord Soubier. end It's always old-home night with tions. Olsen coming over the air waves

A visibte audience sees and hears a program in NBC's big new auditorium studio in Radio City. 46 RADIO MIRROR 1:30 P. M. EASY ACES. Uad Salts). Also Wednesday, Thursday and Fri- day. W ABC and associated .statio.n~. This ought to be on at mght, It s too good for noontime or shouldn't RUBINOFf giyes a T ip- we mention it ? 6 :45 P. M. "LITTLE ITALY" with Ruth Yorke. (Delaware, Lackawanna and tbat brill(!.s llell'J·O)1 to radio listeJle1"S Wes tern Coal Co.) . W A BC and as­ c . sociated stations. Saluta! 7:00 P. M. REX COLE MOUNTAINEERS­ hilt billy songs and sketch. (Rex FRANKLY, MRRU8'NOFF, Cole, Inc.) WEAF and associated THERE WAS so MUCH stations. NOISE IN MY SET I The boys from the back-hills with IT OUGHT TO WORK, COULO HAROLY HEAR their own music. lis ONLY A YEAR YOUR VIOLIN 7 :30 P. M. PHIL COOK AND THE SILVER OLD DUST SERENADERS. Also Thursday and Saturday. WABC and associated stations. A veteran and still good. 9 :30 P. M. LEO REISMAN'S ORCHESTRA with Phil Duey, baritone-(Phiflip­ Morris Cigarettes). WEAF and as­ sociated stations. Ah, this is rhythm and make nO mistake. 8 :00 P. M. ENO CRIME CLuEs---an orig­ inal Spencer Dean mystery drama, with Edward Reese and John Mac Byrde. (Eno) . Also Wednesday. 4 W IZ and associated stations. LATER Shivers and thrills. rHfSE NEw RCA TUBES Give HAVE YOU THAT MAY BE 8:30 P. M. LADY ESTHER SEREN ADE­ YOU S AMAIIN61MPROvfMENTS Wayne King and his orchestra. Also JUST TH E THING. Wednesday. (Lady Esther cosmet­ I'LL CALI. A ics). WEAF and associated stations. 8:45 P. M. FRAY AND ·BRAGGIOTTI- Two­ I CAN HARDLY WAIT Piano Team. W ABC and associated TO HEAR IT WITH ALL stations. NEW TusES ! . One of the hest of the piano teams. 9 :00 P. M. BEN BERNIE'S BLUE RIBBON ORCHESTRA . (Premier Pahst Sales Co.) . WEAF and associated stat ions. The "hesta" Bernie and don't you know it. 9 :30 P. M. TilE TEXACO FlkE CIIIEF B,\ND--Ed Wynn, The r ire Chief, with Graham McNamee ; male quar­ tet ;· rire Chief Rand (Texas Co.) . WEAF and associated stations. Wynn's a little crazy but how we like it. 5 NE T WEEK New Radio Tubes 9 :30 P. M. GEORGE JESSEL , MILDRED I BAILEY, rOUR ETON BoYS AND FRED­ OH, MR.RUBINOFF, I HEARD YOUR lmprot'ed 5 OlE R,c,,'s ORCHESTR A. WABC and PROGRA M PERFECTLY . .. IT WAS ways by associated st ations. MARVelOUS! / I t moves along quickly and leaves ( you all too soon . RgI 9 :30 P. M. EDDIE DUCIIIN AND HIS Have your tll"aler fcst CENTRAL PARK CASINO ORCIIESTRA . )'our ,ul>c:. ,,,day. I n,i., (Pepsodent Co.) . Also Thursday on 'he only 'ul",. II"'" and Saturday. WJZ and associated anlee.! by RCA Radio · (rUn Co .• InC . .. (0 have stations. these improvements: Still delighting the Debbies. 10 :00 P. M. THE CAMEL CAR AVAN with Glen Gray's Casa Lorna Orchestra, Irene Taylor, and the Do Re Mi Girls :I Uniform volume (R. J. Reynolds Tobacco Co.). • Uniform WABC and associated stations. performance Get yourself a cigarette and enjoy Every lube is this One. malched 10 :00 P. M. THE CRUISE OF SETH PARKER-dramatic broadcasts by Phillips Lord and the Crew en route around the world (Frigidaire Corp.), WEAF and assoc iated stations. Just to make you wish you were going places, too. 10:30 P. M. MADAME SYLVIA of Holly- 47 R A I} I 0 .\\ I H R () I~ Sarnoff Diagnoses Radio Ills (Continued from page 15) I had time off. Jimmy Round, who and after that the Coni Man was has been among those present at the was in charge, was qui~e willing to let treated with great respect. exact moment when something exciting me mess around since I was glad to do It was on this trip that Sarnoff saved was about to happen? July 2, 192 1. some of the dirty work in return. And a man's life by radio. The Boethic for instance. found him sitting beside so wireless came into my life!" was one of the few sealing ships that J. Andrew White while White an­ From oflice boy. young David pro­ carried a doctor and those vessels that nounced the Dempsey-Carpentier fight gressed to wireless operator and got a had none bombarded her operatOr for from the ring-side in J~rsey City, thus herth at Siascon~t, on Nantucket medical advice which he duly obtained preparing the way for the now taken­ Island. one of the dreariest of stations, from tlie ship physician and relayed. for-granted broadcasting of athletic shunned by the-other men. but a para­ The episode in Sarnoff's life which events. dise to Sarnoff because there was plenty first brought him newspaper headlines The ingenious White. who became of time to read and study. Before was his handling of the news of the famous as one of the earliest announc­ he was many years older, however, he sinking of the Titanic. That was after ers. had worked out a scheme to equip discovered that no routine job could he had ret urned from the ice fields and theatres throughout the Middle Atlan­ longer hold his interest. When a notice was working as operator at the Wana­ tic States to receive a blow-by-blow was opportunely posted in the com­ maker wireless station in New York. description which he was to semi by pany otlices calling for wireless oper­ For seventy-two hours straight he stuck way of a temporary station at Ho­ atorS to go to the Arctic ice fields, he to his post, getting news from the sink­ boken. The idea was so new that there rushed to offer himself and was assigned ing '1ltanic, then, when that was no was no adequate equipment for such to the S. S. Boethic. a sealing vessel. longer possible, from the rescue ships. an extraordinary event, and two nights Many of the fishermen on the President Taft ordered all other sta­ before the fight, White called Sarnoff Boethic had never seen a wireless be­ tions closed down so that there might up to say that so far he had not been fore and most of them could not he­ be no interference. ahle to get sound to register beyond lieve it would really work. They called "About all I remember of that time Newark. However, he and his helpers their new operator the Omi Man and is that it was Bedlam," Mr. Sarnoff kept working doggedly at the problem were always asking him for news. told me. Word spread swiftly that a and next day. to their delight, the trans­ mission system began to hehave so well that the program could be carried through as planned. But just as White said at the close: "Dempsey re­ mains the champion of the world," his sending set went blooey! Fate had been on the side of the pioneers again. Seven years ago M r. Sarnoff told me that when the Golden Age of radio was come, a single voice, in a national emergency. would be able to deliver its message to every home equipped with a radio set. So commonplace is this today that it is hard to believe it could have been considered sensa­ tional such a short time ago-so sen­ sational indeed that when the reference was printed by a great national maga­ zine. several readers wrote in to express SkeptiCism. ALTIIOUGH nearly everything he foresaw has come to pass, Mr. Sarnoff now puts the Golden Age ahead a considerable way in the future. \\'hile miracles have been done, he be­ lieves that others, equally startling. are ~till to come. But to my disappoint­ ment, I could not get him to haz them s .... ""t you nothing. and clean, fr~e Hom irritating acids and poi· too, in his particular industry. there is ~Ons . Patients complaining of rh<:umatic pain, always the laboratory to draw upon disturbed skep, 10 .. of energy. dizzy b~ad · aches, weakness and nervousness, (rt-quently if business palls. Something new and show quick impro"ement when tbe splendid Cystex (S .~ SI... T eal thrilling is sure to be going on t here. diuretic action of Cyst~x is emr lo},c:d. I can truthfully commend the use 0 Cystex, anli "As a matter of fact, the laborato ry gladly glv~ you ~rmission to Use my name might well serve as a guide to industry, and statements aoo\'e for use in advertising, It~8 togcth~ with my photo." - (Signed) Charles 'politics and government," he told me Z. Rendelle, M. D. as we were saying goodbye." Guaranteed 51 RADIO MIRROR Hot and Airy (Continued from page 5) GANGWAY FOR GOSSIP SAYS THE CONTROL MAN yer won't be able to trace the connec­ tion. It is attached to Zane Grey's Right alongside each other in the Not gags but "situation" laughs­ " Border Legion" yarn which will be Casino de Paree, New York's new night­ chuckles inspired by building up to a advertised as "Zane Grey's 'Last club, are figures-in the NUDE, mind punch line- is now the preferred form Round-Up', Based on Zane Grey's "Bor­ you-()f Kate. Smith and Ethel Barry­ of comedy since Eddie Cantor set the der Legion' "-so help me. more. What a sense of proportions pace on his Chase and Sanborn Sunday Meanwhile, Hill has another hit that artist had . .. Ethel Levey, now night program . .. When Richy Craig, under way, "The Old Spinning Wheel," singing for NBC, is the divorced wife Jr., one of the quickest witted of the which is having a Career strangely par­ of George M. Cohan. In England where stage comics, died, a master of the gag alleling "The Last Round-Up." It was she spends most of her time her calling style passed away . . . But George published ten months ago but didn't cards read, Mrs. Claude Grahame­ Beatty, another able punster, remains start to sell until mid-December when White . .. The Ipana Troubadours, fre­ to carryon the traditions . .. Bert Lahr it suddenly shot up to an average of quently using guest stars, continue one has an autographed photo of Rin-Tin­ 3000 copies a day. How promising this of the most entertaining of the stand­ Tin. In fact, the dog signed it with his is, is best understood when you learn bys on the air .. . Michael Strange, the paw, first covered With fingerprint ink . that "The Last Round-Up" at the peak poetess with the man's name heard on Then Lahr gave Rin-Tin-Tin his auto­ of its popUlarity sold 15,000 daily. one of New York's independent sta­ graphed picture. No record, though, tions, is the former Mrs. John Barry­ of Lahr's likeness once he went to the . . more ... Frank Black, general musical dog's ... Back of nearly every success­ . director of NBC, and Jack Benny, ful artist is a manager. These men you RADIO'S LaJ~ CONFESSOR working in cahoots, are making the rarely hear of unless, maybe, they have commercial announcements on their to go into court and Sue for their com­ Of course, you've heard Katherine auto show program as entertaining as missions. So meet Ted Collins, Kate Parsons, 'The Girl of Yesterday," war­ the rest of the script. Smith's mentor; Ed Wolf, the dis­ bling as only she can those songs our Patricia Dorn, 'l\'ho sings with Don­ coverer of Arthur Tracy and who is mothers used to love . .. No doubt you ald Burr on the "Voice of America" now promoting Mary Small, the 11 - pictured Kay just as she sounds-a program on CBS. is the daughter of year-old prodigy ; I larry Leidy, direc­ lovely, old-fashioned girl . .. Katherine Marie Ormaleta Reddington, a Follies tor of the destinies of the Boswell Sis­ is lovely, all right, but she isn't a bit beauty when she married Arthur [)om, ters; AI Siegel, ditto for Ethel Mer­ old-fashioned ... Indeed, she is ultra­ the automobile man ... B. A. Rolfe man ; and Con Conrad, who boosted modern in her dress and thoughts . .. finds the silence prevailing in the Russ Columbo up the ladder of success She is the Beatrice Fairfax of radio­ studios so impressive that he fears he and who is now performing the same in private life, I mean- and her sympa­ could never again get accustomed to function for Dell Campo. thetic ears hear all the little problems noisy theatre audiences ... Edward amI perplexities which beset her less I\lauber, first vice-president of Colum­ • • • experienced sisters . .. Katherine is a sort of a female Voice of Experience hla and former night city editor of the CAPITOL NEWS New York Times, is a nephew of the and her advice and suggestions are late Adolph Klauher, famous dramatic You hear a lot these days ahout heeded as well as sought . .. She is one critic and husband of Jane Cowl . . . Washington putting the brakes on radio of ·those girls whose maternal instincts Johnny Marvin is being annoyed by an in various subtle ways. The Republi­ are highly developed and slle gets her old lady in her dotage who insists he is can Party is aroused and is making a greatest kick out of life doing kindly her long-lost son ... Big Freddy Miller, great hullabaloo about it. One story things gracefully . . . You'll understand the Columbia baritone, has boug;ht a explains that the song "Brother, Can her character better when I tell you her sun lamp-but not to acquire a Florida You Spare a Dime?" faded from the ai r hobby is putting on shows for disahled tan. I Ie uses it to create interference lanes because somebody in the Capitol veterans in t he hospitals. with the radio reception of neighbors decided it was bad psychology for the who persist in listening-in after people. • • • preddy's bed time. The lamp silences Another report is that" the utterances Time was when speeding radio 'em-()r so the singer claims. of Will Rogers are regarded with dis­ artists, halted by traffic cops, sang their pleasure. Will's riding of statesmen way out of summonses. The guardians • • • shakes the confidence of the nation in of the highways were soft-hearted that "No Profanity Please" was a notice its government. they say. Unless he way-if you believe all you read in the quietly circulated about the NBC stops ridiculing, our young folks will papers. Now there's a new trend in studios in Radio City the other day. grow up with nothing but contempt for traffic stories. See what happened to The order followed a rehearsal that the constituted authorities, they claim. Conrad Thibault, the baritone, the was carried through the monitor Such criticism of Rogers, of course, other night in Central Park. "Where's speaker connecting a studio with the is absurd. lIe does prick holes in the fire?" demanded the cop. "There's observation room, a hookup unknown stutTed shirts and let the sawdust run no fire," said the singer sadly, "give me to one of the most sanctimonious per­ out but he operates on individuals, not the ticket." But when Thibault got formers on the air. Something went institutions. Radio censors who would home he found there was a fire, after wrong and the genial optimist radiated regulate Rogers betray nothing but a all. Ilis apartment was burned out .everything but good cheer when he woeful lack of a sense of humor . while he was en route from the studio. told his company just what he thought Another new version : George Olsen of them in language better fitted to a • • • and his pal, Lou Davis, were ordered stable than a stuqio. The period an­ Speaking of "Brother, Can You to the curb by a motorcycle man. He nouncer came rushing into the room to Spare A Dime?" reminds that Billy demanded Olsen's name and business. warn the broadcaster, still spouting I Iill's "Last Round-Up" has also disap­ ''I'm 'George Olsen, the bad man," he billingsgate, that he was being heard by peared from the airwaves but for a dif­ said. "5-o-o," sneered the cop, the wrong people. Thinking fast, he f erent reason-()ver-indulgence. But "you're one of those lousy band lead­ announced loudly, "And you people had you can't kill a good idea, so it will now ers." Davis got mad, 'That's the limit, hetter snap out of it for when Mr. appear in a picture, Paramount having George," he declared. "If you ever play Blank (naming himself) arrives, he'll bought the film rights. Typical of the another policeman's benefit, you and I be even more provoked." The subter­ way Hollywood does things, they tied are quits" . .. "You don't say," came fuge worked and saved the day for the up the title with a story about some­ from the cop. "Well, I'm going to give ill-tempered one but the no cussing thing altogether ditTerent and when the you a ticket, too" . . . "What for?" order went out just the same. talkie appears even a Philadelphia law- asked Davis. "For playing in his band. 52 RADIO MIRROR that's why," snapped the bluecoat. aggravate listeners but all the Literary "You can't- that's no crime. even if I Digest and other polls showing public did." protested Davis. ·"The hell it resentment won't result in a single syl­ ain't." snarled John Law. "it's disturb­ lable heing cut out of the sales talks. ing the peace." There is no hope for relief as long as the present system of organiz:ng pro­ • * • grams exists. The advertIser, who pays SEX ON THE AIR the entertainers, also pays plenty for radio time and he is going to see that Mercury, herald and messenger of his product gets elaborate mention or the gods, was also - according to know t he re ason why. America can mythology- the inventor of the lyre. repeal obnoxious laws but it can't re­ patron of thieves and a sort of a prince peal human nature. of liars. But believe you me this mod­ Another irritation is the presence of ern Mercury doesn't w·ant to be in­ studio audiences. The loud laughter cluded under the latter classification. coming through loudspeakers excites re­ So. with fingers crossed, Mercury brings sentment because the listener feels he you this message from the radio gods is being cheated out· of something ·that on high. prayerfully hoping the source is his due. lie doesn't like to think the of origin won't be questioned. studio audience, a mere handful of I t purports to explain why there are people, is more important than he is, so few women announcers and bally­ one of millions scattered around the hoo spielers. I t is because women. who country, but that is the conclusion do the bulk of the buying, aren't in­ forced lIpon him. terested in other women's voices but do Perhaps these fans would be more react favorably to men's, the inference indignant if they knew how some being they are like the dog in the studio audiences are assembled. For phonograph ad and recognize the mas­ certain broadcasts the spectators were ter's voice. And men, on the other recruited from the ranks of unemployed hand become so intrigued in a woman's actors. who were paid $1 . per capita voice" that they can't hear anything lJer broadcast to make a nOIse like an hut the call of sex and. never do find audience. A racketeer wormed his way out what she's selling. into the confidence of the advertising It sounds screwy- if Mercury may agencies having control over the pro­ be permitted an expression f~st com­ grams and got the contract for fur­ ing into favor on RadIO CIty s Mount nishing the claque. .lle dismissed the Olympus-but it may explain at that needy actors and invited the general why not a single vote was cast in favor publtc to these functions. Capital izing of women announcers in the recent Lit­ on the curiosity to go behind the scenes, erary Digest poll. he collects seventy-five cents from each "9 'ave visitor. At the same time he collects REDUC:ED MY ..IPS • • • from the sponsors the $1 per person George Jessel lives at a hotel in Flor­ appropriated, the other arrangement 9 IN(;H ES WITH THE ida where a wire carries a band broad­ or course, being unknown to them. PERFOLASTIC GIRDLE " cast to a network of NBC stations .. . Now I ask you, is that, or is that not. . .. writes Miss Jean Heal., If ,essel could use that hook-up he a racket? • "It massages like magic," writes Miss wouldn't have to go farther than the Carroll. "The fat seems to ha"e melted hotel lobby to do his stunt every T ues­ • • • away," writes Mn. McSorelv. day night . . . But Georgie c .a~ ' t, "I lave you an account of the Massa­ • So many of our CUstOmers are delighted because he appears on the opposItIon chusetts State Prison riot ?" asked Ed­ with the wonderful results obtained witb network. Columbia . . . So, he has to die Dunham, NBC production man. " I this Perforated Rubber Reducing Girdle make the long trek to New York by want to see if any of my pals broke that we want you to try it for 10 days at airplane, returning the same way ... out." our expense! Which makes him the champion com­ Noting the startled look of his asso­ REDUCE YOUR WAIST AND muter of the air .. . Among others who ci atf:s, Dunham hastened to explain he HIPS 3 INCHES IN 10 DAYS have to travel regularly are Frank was no jailbird. It seems some time , , . or il will cosl lOll 1l0lhillg. Crumit and Julia Sanderson, who come ago while connected with a Boston sta­ to New York from their home near t ion. Dunham put on weekly b road­ Massage-Like Action Reduces Quickly! Springfield. Mass. . . '. Jack Denny casts by inmates of the pen. Naturally • The Girdle may be worn next to tbe hrinl!:s to Gotham his enttre band from he became acquainted with the prison­ body with perfect safety for it is "entilated ers of talent. One of the vocalists, he to allow the skin to breathe. It works con­ Boston to appear on the program with stantly wbile you walk, work, or sit _ .. its Ethel. Waters. maintains. was the Rudy Valee of his massage-like action gently but persistently day until his success and popularity eliminating fat with every move YOu make. • • • alarmed the prison authorities and they stopped the series. Don't W ait Any Longer , •• Act Today RADIO· DISLIKES • You can prove to yourself quickly and Dunham still insists it was the best definitely in 10 days whether or not this Ballyhoo in broadcasts continues to non-commercial program he ever heard. very efficient girdle will reduce your waist and hips THREE INCHES! You do not need to risk one penny ... try it for 10 days ... at no cost!

GEORGE M. COHAN SEND FOR TEN DAY FREE TRIAL OFFER I THE YANKEE DOODLE DANDY COMES TO THE READERS OF RADIO MIRROR PER FOLASTIC Inc. NEXT MONTH in a thrilling $tory of hi$ brilliant career written by Herb Cruikshank. Dept. 193, 41 EAST 42nd ST. • r!ew York.N. Y. Please send me fREE BOOKLET describing Cohan. the grand old man of the AmeriGan theater, the idal of the Broadway and illustracinr; the new Perlolastic Reducinll Girdle, also sample of perforaced Rubber and that was a thrill for every blod is dill one of the most important fi9ures of the "anitu.lar$Nam6 ______of your 1__ O-DA-- Y__ fREE______TRIAL____ OFFER.___ theater. And in the past year ha$ added hi$ illu$triou$ name to the roster of radio Address ______famou$. City Slate ______READ THE REAL STORY OF GEORGE M. COHAN IN APRIL RADIO MIRROR U •• Co.""" or SmJ No"""o,,d Add,as"" POI", Pod Co,d S3 RADIO M I R ROR

Up In the Air How you can (Colltinued from page 35) .. how to fl y," he said, '" f Ted will teach with the reactions and enthusiasms of a get Into the radio audience." kid of eighteen or twenty- and noth- "llerb" Glover, himself an army ing made Lulu turn pale. . pilot and aviation enthusiast, agreed I his is her reason for lea rning to fly : B road casting that it would be a good idea. So Ted, " I t's the best thing in the world for B ~~~~Dt~~ ~ 1C:;:'~:edre::~k'a~d who was runnin~ over a schedule of nerves," said Lulu, "And so absorbing wom("n- If the, ne tra1ned In Uroad­ sports events in hIS office in the Colum­ tl1at you forget all your worries. You et.ltiftlC t«hnlt.lue. It hn-t nC<'t!as&l}' to be " ",tn," to m"k• ..:ood mOfl.e)' In bia building, got an unexpected tele­ see, piloting a ship takes every ounce hroatkA"'tl nl. There II r. huwJred. of pt"tJI}le In DroadcAsting work who ar. phone call. of concentration you have, and when­ praet.lr:.lly unkUiM'n Fet th (')' .ullJ' mat:"e 13000 tn ISOOO a y <' :H whit• . of Ted turned . lavender, purple, and ever , get in the air my attention is 1C01I r!te. "the "slurs" often mftk. $15.000 red when he heard the news. Jlis abil­ centered on the horizon, the nose of the to $50.000 • Y... . ity to talk fast usually gets him out of ship, the motor, and the instruments. tra1~' tl::~:ld~~~1::;d ~;th.;~:J &~1t~~~! one of Amerlca' lIo oUUlarullmt broO\d­ any tight situation-but this time I forget everything else. Then there is FLOYD CIDBON. ("8Itf'u. ft." talenlf'd people tor bH: ' .un o'" .oJ'. l UI)' Bl"UIldradln6: job!L IT ) ' 011 113" • Swanee and "Herb" Glover talked that il1tangible satisfaction one gets out B,.,.Jto.'" good .,,.,,klni rolr.e. can I'lIl':. ;l et. write. dl ..... t or ,ell. the Fiord Glb' faster, and before he knew it, he'd of sailing a boat-{)r even driving a hoot 8("h001 91'111 train }'OU-f'IRht In your 0'"'8 home In ag~eed to obtain a student pilot's per­ car. It's grand fun. When I land I feel ,our ,pare lime- tor the Job 100 "u nl. Oet Yl'ltlr 2Ihare of rhe mUlLons alh'lrllll'lI lJ)l"Ild II'" mit, and to Show up at Roosevelt held marvelous- as if I'd been asleep for flrfl8t1n!4t1nJ: 'nO' ,..,.ar. Our tnt! book. "How to Flrul Your Pla~ In ftrOJldrll~tlng" h"1l8 )"OU the "'hole taSt'l· in a week. ten years like Rip Van Winkle, or had naltnJ: ~lOr1 or lhe Floyd Gibbon!' Coune hoy.. to prepare­ tor Ol J:00ll 1JO,ltJon In Brnaw-htlnll- 3nd 110w to turn Ted's vocabulary and natural brav­ mysteriously cleared up all my past YoUr Il idden t"lehh Into mOllr)'. Here h vttLtr ehtnee to nil IIIn ImporlJUll role In one of the mOlt t:lnmOTOU~. pow. ado didn't do one bit of good when he worries." «'fful Industries In the world. Send the t'OUlJOn toda,. rOT first glimpsed the student training ship. Do, Re, Mi spent the most dramatic r ... hook . FrAydGibb::;-S;;i;J Br~;de;tl;;:- --_. -- lie shivered, perspired, and became moments of their lives in the air. By 2000 141h SI. N. W oo 0 •• 1. 4cn. Wuhlnvlon. O. C. absolutely inart icu late. some strange irregularity of weather \Vltllnul obit):' •• Ion !lend Ole tour (ree b001<.et " How to .... 100 "our l)lare In nrOluic.~t1nK ·· lind rlll1 pattleulan " He'll make a good pilot," S\',:anee conditions, the Wednesdays they flew or Your home study Course, said, "Because he's nervous, and a to Washington for the Borden's Milk Sahle ••.•..•. , ...... •..••..••.•••.. Alo!e . , ••.• ,' J>1t'a ~e Print Of \" r lte Name PlainlY natural-born observer. A nervous per­ program were inevitably stormy- so

Afkirell": ., ' . ." '" ...... •.•.... ".,...... ~ ,. son has quick reactions, and in flying, the girls decided that if a plane can ClI)' ...... S t.t ...... you can't have too many of those. take it in weather like that aviation is Furthermore, a good pilot is a trained all right ! observer. lie doesn't miss a trick." It was always rainy, and on two trips they were forced down twice in T ED learned to handle the stick, and emergency fields. On one occasion, a to fly the plane straight and level. commercial pilot travelling with them Swanee taught him "air work" first. en route to his home town for a vaca­ Then he tackled landings and take-ofTs. tion said he had never, in his career as lie had the usual student's difficulty in /I flier, had such a tough trip. The gi r1s jUdging the approximate distance of were strapped to- their seats, and the the ground. But the first time he made ship too 1\ terrific drops. Re was so PERSONAL PHOTO STAMPS a good landing, he got out of the ship scared that Eddie Dowling, who was Made From Any Sin Photol1'aph ,h.lrat 'or )OUt l'erftOn"I.,lntroDer),. Your bragging as na'ively as a small boy. travelling with them that day, talked a rclativOl and friend ...ill be deH.hte-1 to receive your pboto n.lt4(!hed to you r II rM't iDj;t Swanee let Ted take-off by himself a blue streak to keep her from noticing , :;~ . p~Qo~ "8~~~~:r;:u::ron:n~""n'dt~r;~ long time before Ted was aware that the lightning as they braved a thunder Inrate'd and eaaily attached. 8eDu Uti )'our he was taking off! Swanee simply told storm. I~ot.o .... fi $1.00 toda)' lor 100 Photo Kt"UlPlJ Of' !)C)e (or 4.0 I)ho(o 8tn.aw~ , \'our him to "follow through", but he was or;lIIln~ HhllQIHI " .. h.rm&o!. Ord.r 1alby atld ~ Aotual 8i.e "vnitJ 1:.0( ,""t"t'" delay • . actually doing most of it himself. " H ERB" GLOVER has utilized air~ MDDEIM PH OTO CO .. I.... De,t M·I. III .''''Y. M. Y. C. It takes a real thrill to get Ted I lus­ planes for stunt broadcasts on mg eXCIted. He's seen too many thrills various occasions. Peggy Keenan and in the sporting world to be impressed Sandra Phillips put on their two-piano by anything trivial. Rut learning to fly programs in a huge transport plane Dr. stotter. a j.:rldu .. te of The Unl had the enigmatic Ted right on the tip cruising a mile over the skyscrapers of nutty or Vienna, with raany yrarS of eSJlCrienee In Pia sUe 8ur':etY. of his toes, and when he finally broad­ Manhattan. Colonel Stoopnagle and rer:cnHrucu utJ~hnPf'b' flOIes, pro­ trud'nll' 8nd hr~e t"ars. lIelll. . ,n'n· cast his experiences his voice was as Budd carried on their nonsense in the kles .a.rnund eyes amtl e)'altdl, tate air in a special broadcast. The Colo­ and DH'k. f'te.. h)' mf't l10ds as full of excitement as if he'd seen a rectffi In the ~ren.t "Ienna 1·.I'.·. a... thousand home runs and touchdowns nel and the organ were in one ship. clinic. llOlJerlte F.""I. Bouk in five minutes. Budd was in another. Budd's ship DR . STOnER Fred Waring also took some lessons caught on fire during the broadcast, but from Swanee-but he was obliged to be the pilots said nothing about it, and out of town so much that he had to managed to extinguish the fire while abandon it until Spring. the broadcast was going out. Both Ar­ "Pred showed a great deal of prom­ thur Tracy and Morton Downey sang ise the few times I had him in the air," from airplanes, to the accompanimenl said Swanee, "And I think I can ex­ of accordian and piano. plain it. A good pilot has a sense of When Louise Thaden and Frances perfect rhythm and coordination, and Marcellus achieved their endurance being an orchestra leader, Fred has that record flight, Columbia broadcast a to the nth degree. Purthermore. during two-way conversation by lowering a instruction, a student has to obey arm­ microphone lead to the equipment in waving gestures of the instructor in the their planes, in exactly the same man­ front cockpit. Fred, who has spent so ner as they accomplished refuelling. much ti me waving a baton himself. Frances' husband, Bill Marcellus, understood by gestures much better talked to her over the air through Col­ than the average student-in fact, umbia wires-then "Herb" had him Try thl. wonderful burner In your bome at our rllsl<. 8pecla llow price to Pred was a marvel." taken up again for a private conversa­ ~~e bD~~~ ~~"et~CS~~~:!DC::~rr~e That Lulu McConnell is learning to tion with Frances- a conversation dur­ for umpleoner and protected te.... 1tory. fly successfully is a great tribute to her. ing which they decided to end their INTERNATIONAL OI L HEATING CO. 3808 P ad , An •• S I. Lo"I•• Mo. DI,l I'-It! Though she's an old trouper, she rushed separation and become reunited when headlong into the dangers of aviation she landed-a week later! 54 RADIO MIRROR The Bl onde in George Olsen's life (Continued from page II )

At about the time Olsen was heading New York on business, and the bad East. Miss Shutta was working out a boys down there look George for nearly vaudeville engagement in New York. every cent he had earned in a period of She must have been pretty good in the years~r more specifically, since his act, hecause a scout materialized one success with Ziegfeld. L1ay and oITered her a place in a musical [t was a crap game, and George revue. I t was called "Temptation," hadn't learned to spin 'em. He still and Ethel couldn'l resist it. She mad~ Ihinks he lost fairly, but, well, the boys the grade in Ihat one, too, and then just took him. Ziegfeld, who was getting "Louis the Did Ethel hlow up when she heard Fourteenth" ready for the hoards sent this. Well , maybe a little. But she for her, and gave her a singing part. started right in then to manage this The only t rouble with the job was that child, Olsen. She whisked him to New she had 10 sing a sung also in "Sally," York, and I was there the night they which was playing blocks away. It opened the dingy little place called the was her daily and nightly routine to Club Montmartre. Up to that time, race hack and forth between the the­ Ethel was just being Mrs. Olsen. She atres, under a police escort, 10 accom­ never had heen on the radio. In fact, olish Ihe doubling. she was frightened silly by the sight Then Olsen arrived, and they put of a microphone. him and his band in Ziegfeld's "Kid It was after the Olsens had been in Boots." Eddie Cantor, if you remem­ the ill fated Montmartre that some­ ber, was capering through this produc­ body suggested that the general set-up "Don't blame tion. Olsen was famous within a would be improved by the presence of month, but he didn't know it, and a woman singer who could warble the I m:i ther did Ethel. She didn't even answers to Ihe ditties of Fran Frye, t know Olsen. who has since left the Olsen outfit. h.at tle.·' " Ethel, who had lislened in with man­ OU had planned a nice quiet eve­ W"IIILE all this was going on, the agerial mien to the discussion, volun­ Y ning at home with the family . . . adroit Ziegfeld was rehearsing teered. The Olsen music was broad­ when you found other plans had been "Sunny" and he decided Ethel could cast. of course, and before you could made, you asked "Why drag me out?" have a place in that. Olsen was to have really get your breath, Ethel Shu'tta That was not natural. It was your his orchestra there too, and it was he was slepped out well in advance of subnormal condition that made your who drew the job of rehearsing Ih is her husband's orchestra, and those of overworked body rebel against social activities. You had started the day off Ethel Shutta, whom he thought was us Who write about radio happenings at top speed-keen and alert-but grad­ quite a nifty number. He smiled at her a knew at Once Ihat broadcasting had ually you had slowed 'down and by couple of times, but the Shutta nose found, quite unexpectedly a new star. nightfall you were exhausted. lurned lip. In fact, she thought Olsen \Veil , you'd think that this is the A most likely cause of this let-down was pretty terrible, for she went to the place to point to the happy ending. feeling was that your red-blood-cells­ producing chief and complained that The story doesn't end here. The the carriers of oxygen to all parts of the band wasn't 'giving her a square real lesson to those who want to be your body-had been reduced to the deal. She couldn't sing in E-flat, with happily married only begins at this point where you were not up to your the band doing Ihe number half a note point. full strength. You were all worn out. higher~r lower, often hoth. Ethel was given a sustaining series, No wonder you did not like that tie. The producing gentleman was a fair almost at once. She piled up favorable Though you have no organic disease·, fellow. He told Shutta 10 go fight notices. Fan mail engulfed her. The you may have a lowered red-blood-cell it out alone with Olsen. But she didn't studio chieftains sat up and took notice, count with deficient hemo-glo-bin. When have ,time. What with two shows 10 and the first thing she knew, Ethel had this occurs, and it is very common, you si ng ill and another to rehearse, these need a tonic. Not just a tonic so-called, an offer from a sponsor. But Ihe spon­ but a tonic that has the virtue of stimu­ police escorts and t he fl ying trips from sor didn't want the band. So Ethel lating gastric secretions, and also hav­ rheatre to theatre, she hardly had time iust didn't want the sponsor. Although ing the mineral elements so very, very 10 powder her nose. hubby argued with her for days and necessary in rebuilding the oxygen­ Bul one night as she stepped into the days. she decided she would travel dou­ carrying hemo-glo-bin of the blood to car, before which five cops were sitting hie harness, or stand still. make it natural for you to "carryon" on motor cycles, she gasped. Olsen, without exhaustion. with Ihe notorious Olsen teeth gleam- E THEL stood by with the band. Don't wait until you face a break­ 109 in a wide open grin, was seated Then, the band went commercial, down. It is well to remember that you inside, awa.iting her. .I t seems their Ethel and all. cannot have good health, energy. and argument lasted for weeks. George Smooth going it was, for months. cheerfulness if your blood is in a run­ rode back and forth with her whenever And then-came a major ofT er to down condition. time permitted. He admits now that Olsen. A very rich sponsor wanted the If your condition suggests a tonic, we it was merely a gag 10 be near her, recommend S.S.S. because its value has band, but one of his vice-presidents been proven by generations, as well as hecause he had hopelessly fallen in love. or somebody had a sweetie who wanted by modern scientific appraisal. In fact, thaI's how the two of them to sing on the bill, so there would be courted, and it's still a laugh with them' S.S.S. is truly a blood and body no room for Ethel. The engagement tonic. It is c~rried by every drug store both to recall that their wooing was meant a fortune to Olsen. He had his in America in tv.-o sizes--the lar.rer be­ done under police surveillance. boys to think of, too. And he thought ing more economical. CThe S.S.S. Co. Anyhow, they were married. and thought. But eventually, his an­ 'C""""U a phllftnan if 11_ Eventually, Olsen went back to the sw' " went back- Ethel sings with the -...p.et a. ("I1''''~ CT""bt.. West coast to make a picture. Ethel band, or no soap. went along. Later he opened a night That made it even. It has been even club in Culver City. Then Ihey both ever since, except once, when the money toured, and it is still legend about oITer was so tempting that Olsen prac­ Broadway tliat Olsen is never safe I ically forced Ethel to go without him alone. . If Ethel isn't with him, he re­ on the Nestle half-hour. She went on ! verts to boyhood. [n New Orleans, as a singing comedienne w11h Walter for instance, Ethel left him to come to 0' Keefe, and Don Bestor's orchestra. huilds sturdY. health 55 RADIO MIRROR But the agreement was that if the Olsen my day. The success, as you call it, band had to leave town, Ethel would which came to me by way of radio, Students­ go too, and be allowed to break off of course, beclouds whatever popularity with the sponsor. It worked out all I attained on the stage, but as you right, because Olsen went to a hotel, know, it was not premeditated. It came W riters­ where there was a woman singer who more a surprise to me than to you." had to be given a place. Fate seemed The children? They are Charles. to take a hand there, for the very day who is five, and George, Junior, who Lecturers that George changed hotels, and needed is three. hiS Wife bacll, the radio engagement They seldom see their parents .at which she had undertaken alone. was work, but they listen attentively when over. Papa and Mamma are on the air-and A·B·C Shorthand Both swear they'll never separate they criticize frankly. IN TWElVE ~ LESSONS again, professionally, or otherwise. There is one criticism by the young­ "I retired from the stage when we sters that Ethel likes to tell about. were married," Ethel told me, "because She took the two lads to the movies. HIGH SCHOOL, college or technical students divergent careers are dangerous. I It happened that the Olsen band was who have at their command a practical , wanted to be with George, or J wouldn't playing in the theatre, and Ethel was easy and effi cient method of raking down lecture have married him. He wanted me singing the vocals. The youngsters notes have a marked advantage over those who near, too. I, like most women, have were left in the audience with a nurse, must set down all notes in longhand. Not only the maternal instinct and an inordinate and witnessed the whole show. do you get far more from the lecture when it is love of housekeeping. When we are delivered but ",hm txamillafioll f;IIU (omU a After it was over, and since It was review of a word for word transcript of each in New York, I satisfy this instinct the first time the boys had seen their lecture is the finest kind of preparation for to the utmost, and spend all my leisure parents in professional roles, Ethel successful passing. time with the two kids. asked them how they liked the show. "But, believe it or not, George needs "Great," exclaimed Charles, "Tom Particul arly in such knowledge valuable to students of the professions- law, med icine, more attention than the youngsters. I Mix was swell." dentistry, teaching, nursing and others tha t found that I could be mother and wife, " He sure was," agreed George, Junior, require state or ocher special examinations after and a vocalist, too, without crowding enthusiastically. srad uatioll rn alcmg necessary a complete revie w of several years of work. By all means investigate the A .B.C. Short· Jessel Joins the Parade hanCi System especia lly developed for students, (Contilllled from page 13) wri ters, lecturers, etc. It is so simple, so easy to learn thar you will lind yourself actually writing shorthand after a few hours 01 study­ society people who look upon perform­ Never once did he tell me how good no tedious months of practice--no puzzling ers as servants. I like his old tales he was going to be. All he said about signs or symbols- just twelve easy lessons th .. t of the odd show-folk who have been himself was : " I like it at Columbia. you Can pu t to immediate use one at a time as on the bill with him in big towns and They are going to let me do the things learned . places where the grass grows tall. I I want to do." Thousands of students, writers, lecturers like his honest sentimentality, his little­ I liked his first broadcast. It was find A.B.C. Shorth'lnd of tremendous value. boy vanity and the way he ' goes his nimble and bright and there was an So wi ll you. Or, if you are the parent of a boy way. abundance of slightly ~ardonic humor, or girl in high school or institution of higher The first time I saw Jessel we had plently of adult comedy and a splat­ learning no single gi ft that you could give for an argument. I was covering Broad­ tering of hokum. SI Or many times that amount would I>e of way. Jessel and his attorney didn't We sat around his apartment after gre.trer or more lasting value. like the questions I asked. I didn't like the first broadcast. I told him I liked You Risk N othing the answers he gave. We quarreled. J his program. Naturally. I expected a saw him in the places where Broadway gentle reprimand, an I-told-you- a You do not even risk the dollar that is the people gather and always we pleasantly warning that even a critic can be mis­ price of this substantially bound book which has meant so much to so many thousands of passed the time of day. taken the first time. But I was mis­ persons. Send for it today~ xa m i ne it care­ I was writing a radio column when taken. fu ll y and If, for any reason, it does not prove It was announced that he would try " I'm glad you do" was all he said. to I>e entire ly satisfactory, rerurn it and your a come back with a sustaining broad­ Jessel can't be described as an avia­ money will be promptly and cht-erfully refunded . cast on Columbia. I wrote a cruel tion enthusiast. Flying makes him ill . piece. I said he had failed on the But at dawn the next day after his Thousands of people in many walks of life Chase and Sanborn hour. I wrote that first program, he was on a trans-Con­ will be greatly benefiteJ by a knowledge it was a long gamble he was taking for tinental ship bound for California. of an easily learned shorthanJ. Consider fame, and so it was. Norma Talmadge's mother had died. the above description of A.B.C. Short. The day the column appeared I was Norma was broken up. Jessel wantep hand in connection with your vocation in the CBS office. Bob Taplinger, the to be near her. So he took a plane. anJ see if it would not make your work able interviewer, took me to lunch. The ship rocked and rolled about the easier or increase your earning power. And Jessel was at our table. clouds. Jessel was sick before they I knew he had read my roast. My were off the ground an hour. But he paper was under his arm. But he never went through, leaving a trail of com­ ECONOMY EDUCATIONAL LEAGUE mentioned it. Up until this day he plaining wires to pals in New York, 1926 Broadway, New York, N. Y. has never ment ioned it, and now we mocking love and datTy guys who fell Use the Coupon TodAJ.y are fairly good fr iends. 1 like the into it. guy. Jessel spent only a day on the Coast.

E.:un01D7'"' EdU<:lltionCloI Lcal:ue- We talked of the crazy people of the Twenty-five hours after he landed he 1926 Broadway, New York. N . Y .• Oept.IR M J Broadway night. Of people who flashed was in a New York-pointed ship. But I endow $1.00 (01" "'hich pl~ue s.enJ. me a Cory or A.B.C. acroSS the mazdas and then vanished at Chicago he grounded himself, and ShOflhanJ. I unde'f'Sland rhar my money "III be ~funded i( rbe bouk does nor pro'f' e entirely .. r i ~(act!?"y , (£ocIOte SlotS front into the shadows. Jessel worried about took the train East. (oumri" orber than U. S and Carada... a great many of them. He wasn't a " I'll never do lhat as long as I live," star looking down from the clouds on he told me in Reuben'S later. But you Nan~ his more unfortunate brethren. lie was know that he'd do it that minute if just a guy wondering what had hap­ Norma was in trouble. The torch s, ..... pened to a lot of nice, mad people who flares in his hand when tie is not with had come down his street. Few actors her. Town S U.lt' are like that. But I told you Jessel You know the story of Jessel's is ditTerent. friendship with Eddie Cantor. Every- 56 RADIO M -IRROR body dOes. They have walked" high and cake dough they paid him either. roads and low together. They have It was real money. jessel made a pic­ stuck through thick and thin. Their ture. It was a failure. I saw it. loyalty stood the test of failure and It was a clumsy, misty and silly success. Their devotion was a favorite silhouette, poorly written and hazily Broadway folk story, a legend of un­ directed. I might add that jessel did selfishness on a thoroughfare where not resemble Barrymore in any scene. friendshio is hawked to the highest They had eagerly signed Jessel up for bidder. several pictures. But they thought one Something happened out in Cali­ was enough. So they settled his Con­ fornia. The news ran up and down traCt. It was reported they gave him Broadway. Eddie and Georgie have $200,000 to break the pact. Some split. The gossips made lip stories in one told the story to Frisco, the night­ the night-time taverns. Everybody had owl wit. a different reaSOn for the sudden break. "They gypped him." said the clown. Everyhody knew, and nobody knew. " I saw the picture. lIe should have It became the pet speakeasy mystery held out for $300,000." of the town. The picture didn't do jesse!'s repu­ I asked Jessel about it. tation as a performer any good. The NO HOUSE-TO-HOUSE­ "Eddie is a grand guy," he said. boys made up a lot of gags. Managers Experience Unnecessary­ " I think he's swell. If he walked in heard the gags. And managers are No Costly Machine to Buy there I'd say hello to him . But that's funny people. TtJey like their com­ aIL" edians to tell jokes, not to be jokes. "What happened Georgie?" But Georgie clicked in a musical "I would rather not say," he said. play. There were ten weeks at the And that is all , Bobby Milford, his Palace with his pal, Eddie Cantor. manager. knows. But Milfy is like There was a road tour. Things were jesse\. They do a lot of talking, but breaking right again. they don't meEaphone their troubles Cantor came to radio, and he took to the world. it. Cantor had to make a picture. He suggested that they try jesse!. jes­ LI FE and show business has heen a sel did, and I am revealing no secrets merry-go-round of misery and hap­ when I say he was pretty bad. There piness for George Jesse\. Success and were rows with the sponsors, and Jessel NEW defeat are his boon companions. But faded from the broadcast, an unhappy, NOW The th:o.ub Hil 01 ,b. they balance evenly on the scales of beaten and saddened troubadour. d .. .,., Th. blt fad .t ~ " 1' l l... . outdoat' his life. Then the Talmadge story broke. Re­ • " m ••. People ."01', - His childhood was spent in the porters chased them. There were re­ :~e::.~~.'::: draughty tumble-downs of the drama. ports they were married; there were ~\Aa"~In,_ . ••~~' t! ~t Small time vaudeville was his nur­ reports they split; there were reports sery, dancing was ·his business and not the thing was a publicity stunt. But his pleasure. His lullaby was a hoarse now his emotional life is running coon-shouter shouting a rag-time smoothly. His radio work seems to be roundelay. It has made him wise and working out the same way. His broad­ sad and eager for laughter. casts are improving every week, and he has developed a curious, urchin FLUFF-O MFG. CO. There was the time he was invited Dept. I026~, St. Lolli&, M•. to play a yacht club in Detroit. There charm. I don't think it will be long he stood, alone, frightened and sleepy before he is up there with the Wynns, in the middle of the floor while the the Cantors and the Pearls. I hope members of the club (who were get~ so anyway. I think he rates it. ting his services free) hooted and They have told a story about him heckled him be.fore he began his act. for years. I asked him about it- the jessel looked at them, and his sad other night. lie said it was true. I eyes clouded. have never seen it in print before. "You can," he said in his little boy's GRAY voice, "all go to Hel\." J ESSEL was in Palm Beach. He was FADED HAIR Men . women. a:: lrll \'flth «rH. t.ded. ttrt'aked hair. S hA mPoo That was his act for the evening. very lonely. He knew few people. Ilnd color )"Our hair at tht same tlDlb with nrow }"'rfncb But it was the hit of the show. The The telephone rang. It was the secre­ dtAl"Ot"rrY ··St.ampo Kalor, " t.k .. , few minutes. lea n !l . haJr .,tt. R'~n' . naturaL Dor~ not rub ofT. free Book.let. audience thought he was very funny. tary of a society woman. The secretary Mon,leur L. P . V.tltaRY. Dept. 41, 2504 W . 3 lit St .• N. Y. They cheered him as he left- a tragic, wondered what Mr. jessel would take little boy whose act had flopped. to entertain at her party. ATHLETE'S FOOT INFECTION Vaudeville was in its halcyon era "Tell her I'll come and sing some (TIM- Trtc.hephYton) when he trouped its wheels. And he songs-just to be around," he said. -r.• ....-:F'. Rln. W .... m. Itch. Scabl" was a head-liner, a top money man "Oh. no," she said. ''You couldn't R·~iiiiiiiiiiii:~1i ~~d~~! n~~! ::!!~:,Di~ ~~~!~: in the big time mansions of the two-a­ mingle with the guests." iI~IIIIfI!!I!~~ ::t ~:!!:tt;~.,T::;' ~1'O~~!:bUJ~llyO~~ day. ftlonf" Y REFUNDED. Larw~ jar 11.00 "How much does she want to pay?" IJ'C»t paid . ,\1M) C .O.D . plu. eb...... Vaudeville dwindled. jessel tned asked Jesse!. ,RED J . ~OLtS COMPANY musical comedy. His name was up in "A thousand dollars," the secretary lights. He tried dramatic shows. The said. critics praised his mimicry in "The "Tell her," jessel said, "I will give jazz Singer." Everything was fine and her a thousand dollars if she will come dandy, and the boy performer had up to my room and sing a few songs." grown up into a competent actor, more ' The secretary hung up. HANDS YOU A than that a star. We were sitting around Leon and LIGHTED Cigarette Take .. lMo" ut.luU, .U,n. W c... from y our ...1It poell. t. Then came the talkie gold rush. Eddie's the other night. The lights Vt"" .. maCk b ulton' A u~· ,...,kall , thet e . a _pa,k •.. a tt.GM'. A. LIGnTED Every ham who ever spoke a line in were dim. The music was smooth and C~"'I""U. i_ ti ..J i.,.rf'd rIC ht "" ,.0 1.1 1" lip. . Yov. his life rushed West as soon as the ripply. And the brandy had a silky ~~~!o ~~~ ~~2e:~ ..~ u:;:n·~Y~ U~~~~'~";; AGENTS cinema became loquacious. The silent bite. All was well, and we were doing \ow ",;..d. i5-Day Trial Offer for_MiHiOlla in i f 8 . , t h,. .. ant and ,",~:II Nnd ,0.... Marir- C _ far screen t

Waring of the Blues (Continued from page 17) •. hlllidtl F.d.- OR Sona Wrilinc" if )'ou enroll at on~ . . write t.o­ [ picked up George when we were on kept an eye on him, and later hired day nnd lUll" ua to re _"e YOUr COPy . the road for the second trumpet chair him into the ranks. Frank gets the -and how he fills it! He's the most most laughs of any of the gang when fastidiou~' dresser of the whole bunch, he walks on a stage-but he's actually and in spite of all the inconveniences a very quiet and conscientious person. of travelling on the road, he looks like Scotty Bates is the' mystery man of a fashion plate. Hed Culley had a the band- for even Fred cannot re­ band of his own, and was the youngest late his past history. leader on the Keith Circuit. Ilowever, Poley McClintock and Tom Waring when vaudeville began to get bad he are of the old guard, and both are joined us . through George. Fred is a distinctive soloists, Poley with his fine leader, and is good on orchestra­ humorous frog-like voice which he ex­ tions." hibits in novelty numbers, and Tom WANT A STEADY .JOB johnny Richardson, the first violin­ with his romantic baritone. "f;t Work for "Uncle Sam" ist, has one of rhe most distinguished johnny Davis, trumpeter and scat .. '. ) . Start S1260 to S2100 Year records in the band. lIe was grad ~ singer, came out of the West to apply ~" ' ~)IF.N- WilliI':" 1810 ;l). Comm" .. uated from the University of Pennsyl­ for a job. with Fred-and got it. Fred ~• &furatlon uliually &lJntdent. )tanY ~ uri}" clumin-.Uons 's~ tt:d . Wrht: vania, and played with Stokowski for usually makes his own finds-but \ !5 I.. m.dl .... ly ror rr~ 32·v.~. book. - with Iht (It putltiumt .md tull pl(r · two. seasons before he joined the Penn­ johnny saw to it that he was "dis­ Ucublu tt-tllnJ: how to K~t thew. sylvanians. Though he's quiet and ~ FRAN KLIN INSTITUTE covered." ! Ie hails from Rrazil-pro­ ~ DUlt. A.17S Rocheshr. N. Y. unassuming, the girls are .crazy about nounced by johnny "Bray-zil," In­ him . Ilis nick-name is "Bud." diana. johnny is one of the scamps Curly Cockrill, tenor sax, is the of the band, and is one reason why droll wise-<:racker of the gang. lie was Fred often feels like the old woman BIG MONEY NOW Captain in the Canadian forces during in the shoe. Expenence unner.e8Aary- BIK natly CASh eamlne~ 1\Dd promotion to manageria.l pofIlUon . Bell what eVery the war, but has been a loyal member man needJl-8hlrt8. Tleft. HOM'. Und~rwl· ar. AcceMorle.lol. AmiUll!J vn.lues. lower than .tore of the Pennsylvanians for ten years. FRED found Priscilla and Rosemary prlt"e8 . Sblrts and 11M tree to aeth·e &KeotA. .. .. 8eOKattoilAI free oners get orderH. Selling outftt Fred Campbell, who mans 'the flute, L.ane, and Babs and her brothers, in ~~ . ___ fo"REE. Write tor It todaY. was a classmate of Fred Waring's back New York musical publishing houses, VICTOR BERCK, Dept. I, West New York, N. J. in Tyront', Pa. lie played flute and trying out new tunes, and, bein~ in piccolo With Sousa before he became the market for singers, enlisted them, a Pennsylvanian. Fred is one of the at once as unusual material. Pat and most ardent poker-players in the band. Rosemary, younger sisters of L.eota and whltf! rainbow fta:...h stones. w., There's usually a game going on in Lola Lane, hail from India.nola, la., will .end II. 1 Kt. IMPORTED Simulated Diamond. mountet.1 in the bus en route to an engagement. and Babs and her brothers from l1k!e rll1i1:' aN illuAtrllted, tor tbis Francie Foster, who is also an au­ Kansas City. ad. and 10e e x pense. Addr("S8 thority on poker, is Fred Campbell's The absent member of the gang is. 'Siltional JfOwelry Co., UfOpt • •1. colleague, and they have many heated Fred Buck, who is ill in Saranac. The \Vhe.-linJ.:. " ". "G, (2 fur :t5e. ) arguments on the subject. Francie boys are devoted to him, and many hails from Pennsylvania too. Pitts­ of the arrangements which are played burgh. by the Pennsylvanians are Fred's. He Charlie Barber, bass player, is the listens in from a hospital bed, and "Suhthern gentleman" of t he gang, and what he says about their programs still talks with a good old "Gawgia" goes. accent. t Ie joined the Pennsylvanians Altogether, the Pennsylvanians are a for their Roxy engagement two years congenial gang, and regard their maes­ ago, and they've since discovered he's tro, Fred Waring, as a pal ofT-stage, a a golf fiend. slave-driver during rehearsals, and an Clare Ilanlon, trombonist. was for­ authority at the baton. BECOME ARIDIO EXPERT merly '! musician with Gene Goldkette's Reginning on or about February 4. band in Detroit. lIe's the Peck's Bad they will be sponsored by the Ford Boy of the gang, says Fred, and irre­ Motor Company dealers. pressible among friends, but scared to '.IJOBS death of an audience. When he sings, leam RADIO-TE his. knees quiver, and Fred had fre­ BING CROSBY ON LOVEI Electricity-Talking Pjetures~n Los Angeles quently had to instruct the theatre A .. ood JOb .... ,IILI ,OU In 193" if r.ou "aiD~.f'4j"t :"" . .~nfnll :-~th management to see that a small spot­ Bin9 Crosby, the oir's sin9in9 tro .. bo· NOit lo ..aI. 30.000 W1" .du...... Q,.altf, I1It " r.dlU r~1f m. n : '.JII""!tlu. .1IDO'rt : ltOu ..d nptert: brOAd...... t ... : ~htlOn teeh" ... ia.: Plf!e'tf i,- u.n ."d fCK light was flashed on him so that the d"our hos 0 love story of his own which ~h:'I.~lrh l~~~ &I~-:r:li!iio:n:o:b'~.J'~ ~:~.::lri~r\~~r..:'°8::J he writeS himself in next month's Radio lor r,..,. boull .1.. el1 Iri...... '"II d.u.iJ, .hullt dillepnt jnt... you ~ .. o qlll.lIf, audience could not see him shivering ~ ... o",pl.t'u ("0\.". or iruoLr,.tit,... ad rthot.o1:Upb." uI IItCt.uol otI'fIr.toOft • as he sang in his excellent tenor. Mirror. .... HATWNAi RADio. ruCTRIcAL SCHoOL ---- ""I I Pept. RG·l, 4006 50. FIP.roa 51 .• Lot. Ancele., Calif. Frank Hower is a graduate of Buck­ Reod in THE APRil RADIO MIRROR I ~~ ~'! :':d \~:t,~~,,~L.o~~b~ .Jt'~~;t;'~f"T~:!~~ J>i,r. I nell, a'Ild made an indelible impression Whot Bin9 Crosby hos to soy obout on Fred when the maestro heard him whot his morrioge hos done for him. U~;::~ · ~ .~~ ·~~~ . ~~;;~~~: ~J play at a collegt; house party. 'Fred 58 RADIO MIRHOR

Where I Go from Here "H ere is the SECRET" (Co1ltillued from page 7 ) heen a fierce delight with me to take consider it that we should ever have t~e hardest part of anything . I have to been able to watch motion pictures and do and to not only do it, but do it even not hear the characters speak. It will hetter than I was expected to do. seem just as incredible, I think, in the At times my mind moves with light­ future that we should ever have seated ning rapidity. I have made some ourselves before loudspeakers and only lightning decisions which have been listened to voices and not have been absolutely correct, but as a rule I pre­ able to see the individuals themselves. fer to mull the thin~ over. I am impul­ Imagine how much more interesting sive. yet there are tImes when my mind the Show Boat will be when you are works very slowly. I have often no­ able to see all the characters in thei( ticed that I can think of a good wise­ proper setting. I f they are not in their crack which would more than floor proper setting, however, the producers the individual at whom it would be will have to go to some scenic expense. directed long after the time when I but I am sure the expenditure will cer­ should have used it. That, of course, tainly be justified by the results. means that I would never be a very Personally I tremble when I think of good comic, as most of the comedians what may happen when television does ~hr ,. Bri an IQ CoIumb", '. "Foc'· and clever after-dinner speakers are come in. \\'ill one big arena with a men who are quick of wit. The Irish circular moving stage in Radio City be MOON GLOW side of me gave me an appreciation of ahle to supply the entire country with NAIL POLISH this particular gift. However, in most its movie, vaudeville. revue, eye and 93eautifitj ~ur [J{andJ business today I don't believe there is ear entertainment nightly. or will the YOU will M delillhled witb the .murtneu 01 your band. much necessity for instantaneous snap demand for flesh continue as before? "' h~b .vou "eaulilj"lhem "ith MOO" GLOW Nnil Poli.h 1(""1> 00 your .h~ I "II of I h~ fi ve MOON G WW shade.­ judgment. To be sure there often is, Certainly if it does come. I hope to Nalurnl. Medium. 110 .... PI .. liollm Pe.. rl nnrl Cormin• . yet so many of these hustling go-get­ have a part in the production of any­ If you ]>nid .. you <'OUldo'l 11"1 filler nail polisb IhoD thing pertaining to it. Radio is my MOON GU)"'-Ib" n~ ,,' DoUywood fnvoril.. Sold h~' ters of the domineering, square-jawed, druqi. t.. (t5e .izel om! ehoin 10e .1.....,.. (IOe .i.~)--O. hard-fisted type who get their oppo­ first love. and television, which will . of !W'od roUPOli. nent in a corner and then drive hIm course. be a more advanced form of quickly into a bargain, rarely survive radio, will probably afford all of us MOOD Glow Co,metic Co., L.d.,H ollywood.Cali!. Gentlemen: 1'1<,,,,,,, ."nd me introeluclor)!' pk~. of over a long period of time; rather do who work in radio a' greater chance to Moon Glow. I enclO8(' IO~ (<'Oin or olu",l"') 10. eacb I prefer the leisurely English way of sbu,le ched.:ed. () Nalural ( ) Mt'dium develop and exploit our ideas. ( ) Ro"" () PlnlinulII Pearl () Carmioe. conference, discussion, ample thought, }' ou are makillR a movie . . . do YOII • weighing the situation very' carefully, expect this to lead to more? What of Name and then coming to a deliberate con­ tbe producing idea tbat you bad! SI. nod No .. clusion. Cily ... Stale .. RM A~ This may seem opposed to my orig­ Y ES. I am going to make a movie. inal statement that I believe I am quick Do I expect to make more? Mr. and at sensing the shortest way around, but Mrs. General Public will determine it will be seen if you analyze it care-· that. I have never had any false ideas ODORLESS HAIR fully that when I speak of short cuts I about the possibilities of my becoming mean a careful study of the problem in a movie star from the standpoint of REMOVER its full aspects. sensing the wheat from facial physiognomy. I have been kid­ ~~ the chaff. the important from the un­ ded so often about my drooping eyes +' ~ Not a raxor, liquid, 25 ~ important. seeing the points where a that I realize that my features do not palte or powder " real economy of either tIme, money or lend themselves readi'Iy to motIon pic­ ... '" Baby Touch Hair Remover I. the .. new. amu.ni way to .... mo .... halt effort may he made. ture photography, and do not believe =, ',-om I,.ms ••eu Ind fact--QulcklY ,. and .,.'elY. Uwd like I powde,. that I will ever become a Barthelmess. pun'. OdorleSJ. OIIl\leu. bette,. than I razo,.. Baby Touch feavel the ,kin sort. white and ,.estOrfl" youth and T HAT, I think, is my best qualifica- a Valentino, a Gary Cooper. or a Clark beauty to the 'kin. ShOUld last a month . Sathhello" tion as an executive. Once I definitely Quaranteed. At drug and deputment ato,.ea or- lend 25e Gable. Personally I have little or no f« one tn ,lain Wr"OPe,.. arrive at this understanding of the situ­ desire to hecome a success mainly on U ir TOUCH KAIR REM OVER CD.. m t Ollt. Sl l oah. M. ation. then I move with lightning the strength Qf the contrast of a clear­ rapidity. Those who have watched our cut pupil of the eye against the while Fleischmann Hour rehearsals remark of the eye, or for some particular upon the fact that there is never a lost handsomeness of face or muscular <»hen moment. If I had my way things figure ; rather do I feel that success would move even faster than they do. I patterned on the lasting and histrionic GIoJeJ [,ljeJ believe in careful mental planning and qualities of M r. Arliss and others of his plotting in advance as a means of sav­ starqp will be more sat isfying and more } uJqe 13eautlj ing much unnecessary Ipalav.er. con­ of an achievement. Depending upon ferences, and wasting of time and the amount of work I am called upon lt~tGtRlr money after the group has come to­ to do for this picture-actual dramatic PERFUME AND gether. I still believe that many pic­ work. depending upon the di rection. FACE POWDER tures can be made mo~e cheaply and my pllysical condition at the time I am J.:end an Invisible Charm." quickly if there is more mental prep­ called upon to do it, and above all the .. Radio Girl" p"rfume "'38 d~sillnrd ror 'he modern ' aration over a longer period of time, suitability of the lines in the dramatic American Girl - lay. vivacious. IInaiJectro. ThoURh though ofttimes this is impossible as part of the "Scandals" revue to my compoundrd rrom fin~ Fr~nch t'S...... nlial oils. Radio the other fellow gets the jump and the Girl P<,rfum~ is producrd in Ihis country wilh a character, will I or will I not beome a thouKht ror thrift ... You'lI lovr Radio Girl Fatt scoop, but where there is an amount of success or failure in this particular pic­ Powd~r. loo-with Ih~ same .,ltQllisit~ rra~ranc~. leisure and a chance to prepare these ture. things in advance I firmly believe that It is a well known fact that many a U,c 'h " COUPON for fREE SAMPLES there should be much mental calis­ person has floundered around. in three " RADIO GIRL". $ •. Paul. MiM. Rl thenics before the physical ones are or four productions until he has found Sr we will send it C.O.D. swer to that is very simple-it is plus a few cents postage. But act at once for­ show, to the strains of a fine orchestra Onl,. a lima" Number 0/ Thne Book$ hardly an answer. People of the cali­ with repeal. ill Exi.dence--ThilC rna,. be your Lad hre of Sophie Tucker, Al Jolson, I larry I doubt that I shall ever open a night Chance 10 Get a cop,.-Order NOkl. Richman, George Jessel, Maurice. club of" my own. The running of a MACF.'DDEN ROOK COMPANY Chevalier, Eddie Cantor, Belle Baker, night club requires more than one head. n.,pl. RM-3. 1926 Broadwuy. New York. N . Y. Mae West-in other words outstanding The initial investment cost is consider­ personalities 10 various walks of life able. It also requires those who run have as always a certain indefinable it to be on guard constantly; waiters something. Try as you may you can are careless, and after all only human kQ"cMHAlR JHOU8US~ analyze their make-up down to that heings, and there are so many minor t.t.e 'amoUil ",clebt."" of \he flail' U"",,,rC'h JAbont.ori~Lum ('a__ u.d .mph point; from there on you are stumped. details to be watched that I much pre­ remedif'tl for &0. o. MiI--~rlY II!n.YD~ There are other men with features d.r7 bair----oi:b .....p--br itUeo h.ir_Plit fer playing for a percentage of the gross h" ir - diaeoloratioo - fadiac - d.ndrufL identical to those of Mr. Chevalier, receipts as I am at the present moment. Booklet ~ 00 reQUcI9t. 8eod ~ . pOthute .. del.- who would probably sing as well, and My engagement at the! follywood Res­ H AIR RESEARCH LABOR ATORIES Dept . .. 11 Wdt 42nd S t ... f'\II .. ~orll perhaps exactly the same, and could taurant has been one of the happiest probably make the same identical ges­ of my life. tures and sing the same songs, but it's the final indefinable spark-a certain IT is not a known fact to most people something that sets them apart from who will learn itwith amazement when those who aspire to those same heights, I tell them that I worked at the Villa but who have the gift perhaps to a Vallee for a year and a half for ab­ lesser degree or are entirely lacking solutely nothing. In the winter of 1929 in it. it looked like a grand place for me to The first time I saw Helen Kane two be for many years to come; I was will­ years before she clicked, she swept me ing to contract my servIces for three off my feet . Likewise did Lyda Rob­ years for a percentage of the gross re­ ert i. I saw George Raft as a very ceipts, and for .a while business justi­ CutJ Electric Bi/,. clever tap dancer at a night club in fied my belief. With the coming of de­ BRINGS BIG PROFITS Sri .. nr.v hAA Pl'OdUCl'd Uti" 1926, and said to myself then, "Why pression those who could formerly ··MU8I1ROOM·· bulb ,h., Ith,t·. the illublinallon of • 2~ doesn't this young man go to the Coast, afford the Villa (and our prices were .AU IlIIIIP. ),p1 u..-e ooly 100 wdt. of cum-nl. ",dually cue,.... make pictures, and on his captivating extremely low) found that even tbey tit", lill'btiuc billa in half. and h~unting resemblance to Valentino could not afford it, but the main ob­ GUIU'ftonlfocfi for 1000 bumin .. hOIl", _ :I .. f &f'tt- ....'O (0 200 "".n. become a success in pictures?" In the stacle to the success of 10 E. 60th als PWOffTS FOR AcaNTS case of George Raft, it waS less his per­ Street was simply the fact that it was Fi w.-. o ~ I_Lor..... ltGm-o " '1 ., o nC't w ho- " y ou "ho. t l ~ hUI[ ...m .", 100 •• It. ,...... ,Iut,. S 1.25, sonality than his resemblance that out of the way, and in what is com: You .... 11 for M6t. f'Oe4.. 1011 .tOe. Send Mle (w am pi" '" lId d ..lIul .... made me think he would eventually be monly known as the "high hat" district. rh. MAS TERLITE CO. a success. But Fifi Dorsay who, as a Rudy Vallee has al~ays been, and J)..,PL OCt¥.. lUI to:' :l3Td S&.. N.-. YIH. mistress of ceremonies introduced me probably always will be, a man of the 60 RADIO MIRR O R

By coaxing, explaining, bullying when tion barber's chair, which lends a utili­ need be, he's changing Helen's life­ tarian note to her boudoir. She con­ How You CAN remolding it "nearer to the heart's de­ siders first editions a good investment, sire." Ilelen, the eXlravagant, lives on and her library shelves are heavy with an allowance. To be sure the stipend is a weight to rouse the enthusiasm of any MAKE MONEY a hundred bucks a week, which sounds bibliophile. like a lot, but Isn't to one of her ex­ She descends on clubs and restau­ pansive generosities. She hurries home rants exacting tribute from customers from the club where she sings ' to re­ and proprietors alike for donation to AT HOME! ceive a kiss and a reward of twenty her pet charities. She sells kisses and dollars if she's in before 2:30 A. M . turns the coin over to the Actors' Din­ She speaks proudly of "my husband," ner Club which does good by stealth and she's even talking, though not too among out-of-Iuck thespians. She ab­ seriously, of abandoning her career for sconded from a cafe with the live chick that of a home girl. Her story ma;, used as a prop by the entertaining ma­ yet have a sequel titled "Helen s gician, and carned the cheeping fluff­ Babies." ball miles into the country where a And what of the one-time play-boy friend has a farm. Her Christmas gifts bridegroom? Well, he's a tall, brown, included 1,000 neckties each with quiet chap, with a charming smile, a "From Helen Morgan" stitched on the bearing that bespeaks Exeter and Har­ label. The kids in the street-any street vard, facial lines that show character, --call her Helen. To intimates she is inherited, perhaps, from the Dad who "Mousie." Her eyes will fill up and nominated and elected a President, her lower lip trembles at a cross word even though it was Hoover. Marriage from one she loves. She'll give her shirt to la Morgan might well be sufficient to a friend. Indeed, she has. career for any man. But not for Maurice Maschke. After his wedding IT seems that's the way they make - .!..... ,Qi-­ the boy plugged right along for those 'em back in Danville, Illinois. As a Substantia lly bound -146 pag u of pr/c.­ Ohio Bar exams-and passed 'em. youngster she was dandled on the res. informati on. Now he plans to become admitted to bony, patriarchal knee of that tobacco­ New York practice. And at present splashed statesman, "Uncle Joe" Can­ he is working from morning till night non. In those earliest days, Helen re­ If you arf' a victim (man or woman) of the in the production of vintage wines, calls heaving rocks at passing trains, recent economic depression - or a woman who wants to add to the familY income---OOR GIRL Face Pow­ I really came into my own. heavy loss of some one hundred thou­ der. lIS unique OIil't Oil ha ~ e gives Ihe skin sand dollars in the Daffydil Club down Ine moislure il needs III remain sClfl, firm an,1 on 8th Street in Greenwich V ilIage, youlhful. Yel Oun>oOR GIRL i ~ fluIlY·,lry. It AFTER four or five long shows at the Joesn'l " cake " or clog Ihe pbres. - Brooklyn Paramount r would rush to (which I felt I wanted to do whether I In 7 smarr sh:ltlcs to blend " 'lIh any cornrlcxlon. ( ;~n~ the Villa Vallee arriving at eleven o'clock lost or gained for the man who had t:rous ecunumy sizes tur 5Oc.. iIond Z5c ac ;.l l toilt:c ,::u(Kis in the evening, and after singing 15 or 20 given me my first opportunity to play (uunu:rs. J..b il tht," ((tupon tur Iihcr OJ IIrt'(" s:1mpln of ) choruses without the aid of an ampli­ in a night club in New York City, uf rht.· must pU(lui.u O"ThO OR ("lIlI. l'u"d('r ci n' ~ . fying system, which meant that I had namely Don Dickerman) has left me to tax my energies to the utmost in with no taste for investing in any form OUTDcon GIRL order to fill the room, I then visited of business in the future. The old OLIVE OIL FACE POWDER table after table, welcoming those who phrase, "Stick to your last" is one that IS came to see me; back agam on the I feet very true. I am at presen t C RYSTAL CORPORATION. D EPT. 120C stand for 40 minutes singing as many an artist, and somewhat of a producer. WILLIS AVENUE. NEW YORK CITY as 20 and sometimes 25 songs, back to Those are the two lines along which I PIc ..e . ond mo fl~ Trial P , cka~e . of 1 skin·blendin/! tables, back to the stand, and so on ad will continue to develop myself. . halles OfOUT1>OOR GIRl Olive Oil net Powder. NAME ...... Helen Morgan Can't Help Lovin' That Man AOORESS ...... _ ...... _...... (Continlled front page 9) c:rTY STATF. lace-curtained parlor of the Law. And " Buddy" slipped the crooked " I do," said "Buddy." hair-pin on the slim third finger of " Me too," murmured Helen. Helen's shapely left hand. The deed "Okay," muttered the ] . P., "where's was done! Broadway had been left lhe ring?" waiting at its own tinselled altar! "The ring?" chorused the almost And Ilelen Morgan was out of circu­ bride and groom, "why we clean for­ larion ! t.ightea Tour Hair got!" I t seems a time-honored custom for Without Perollide And, ifldeed, they had. Speeding hridal couples to occupy bridal suites. . •• to ANY shade you De.lre th .ough a night hazy with hon~ymoon But in the first hours of Helen's honey­ • _ .SAFELYlnStolSmlnutes fancies, there had been no intruding moon, even this precedent was broken. c...• •J. (aMldlo.. . Olft"" ."old ~he u. of thoughts of matrimonial props. So now For when the pair considered a hotel l.~;.~eer.':"i~':t.. ::t::;t;u~~:.r h~~~~':r ~:.. ~ . ~:~':::·Mfi~= t~" :;;;;;:'=':t~l_"-= : ~J~dIS··- came a frantic fumbling in vests and stop-"just to rest up," as the bride b lea< hed hair. 1.l&h\l!n_plonde ha., ,.ro-n d&lk. Thi.. III 1 t tw only P"'~""O" ,'Ita, u- lit: h .... '~ ~ lw 1IIe .&p.. N. moon van ities. but no ring was found. Not coyly states--it was found that after ~:d· =!:D !f:::d e~'l,;~~ · bft!~ =.:. I -G~~n= even an Aladdin's Lamp to rub and a long-distance call to Madre Mor­ M: .. i1.-., totnplfte .. ith t.,.ult. lOf a prl ..., ioo . wish for one. It began to look like all gan, there were just enough baloney FREE ~4;JZ'~ ~~~;lh;'rt!r'.J{hl.:g:rtft;~:::::' ERWIN F. LECHLER .. Hair a ..uly Sped.1l1t I bets olI. But Helen had started out dollars remaining to buy gas for the &83 w, 18Sst St • • New yo ...... N . Y . to get married. And she seldom starts trip to New York. So weary, hut anything she can't fin ish. happy, the hair-pin bride and her flden had heard at her mother's knee Romeo rolled homeward. - you know how mothers give advice - that a woman can accomplish any- T ilEY arrived that night, and found thing from cracking a safe to protect­ the chain on the Morgan door with ing her honor with the aid of a hair­ Ma peeping through and exclaiming : " If pin, and suddenly she had an inspira­ you two kids aren't really married you tion. But times have changed since can't come in!" But they flashed their mother, even the youthful Morgan papers, doves, clasped hands and all, mother, was a girl. Bobbed hair is and these proved passports to the par­ Heres prevalent, and t here wasn't a hai r-pin ental fold. There a feast awaited them hidden in all Helen's touseled tresses. - wedding bells and decorations, a (bleer Way. , But in Newcastle, Pa., there are still flowers, food and wine, fresh clothes, some old-fashioned girls, and Mrs. clean sheets. And so-to beef. to .Learn Music. Justice of the Peace is one of them. No, Helen can't keep from lovin' that In her coiffure were hair-pins galore. Maschke man! Her marriage has N0 m~~."~~~D:u;;n!u:':1I =.::~~:.:.:.~::; .7.:; ::,~r-:~~. E • ..r)' II\jtp i. C'I .. I\' ... A.B-C l l\tvust\ouL You'D loe ..... 'p.i... at )'our 0 • • Helen plucked one from the good changed her. She's downright domes­ ,.pid p 'olP ~ rro ~ the- . '1\1'1. )'OY IInr ph.yin. , ..-.l huw. per'_LJ)' b , no, ., Q \lIoI' 1I. 1,. I~ to pt..y &OJ' •• ~ ..... or eI4A!Oi.;- .. 1 ..1.,&00 UIIM at woman's head, twisted it into a circlet, tic, immersed in the mysteries of potato hdnae In J'Oa'.pare t llJ)lO. AIlll1,..trwoeD&" and- voila! As binding a bond as ever soup and crown roasts. The House of FREE! ~d~t~OI'o!~~~t ..:=- ~~;n:~=r!tt~n ·M:'I~i:: changed a girl from M iss to Mrs.! Morgan has a lord and master, for WUUDI_t pr.'eTf't'd. "With this· ring I thee wed!" Maurice Maschke, .Ir .. is no yes-man. U. S . SC .... I .1 Musir, 4983 Bru .....,k BId,~ N•• f ork CilJ 61 RADIO MIRROR The Blue Ri bbon Announcer (Continued from page 27) Phelps, noted writer and former head ample opportunity to realize the im­ notables this young man has met in of Yale's English department, at a jomt portance of accurate and effective IllS business, gives him a disarming meeting held in the Academy auditor­ speech. Prof. Phelps has said .that the graciousness from which no one is im­ ium. T he ceremonies were broadcast pronunciation of English is inconsistent mune. He has a great, big, genuine over a National Broadcasting Company and lawless. But we of the radio are smile and is gay as he can be. But network. expected to keep up with its changes, underneath that lies the steady, per­ President Nicholas Murray Butler of and not to use pronunciation correct sistent push of a man who is serious Columbia, who also is president of the five years ago, but possibly obsolete to­ and sincere about his work. American Academy of Arts and Let­ day, and we are made conscious in Once in a great while his voice goes ters, presided at the meetin~ . The many ways that millions do every back on him from hard work, then he medal for good diction on the stage night get lessons in pronunciation and has to almost whisper over the air for was presented to Lawrence Tibbett, usage from the radio. a day or so to gIve it a rest. The the first singer so honored, by Charles " M r. Chairman, in accepting this first time this happened was a most Dana Gibson, famous artist, and the medal I should like to thank the mem­ terrible moment to him. gold medal of the National Institute, bers of the Academy for the honor " We had rehearsed all afternoon for for fiction, was presented to Booth which they have seen. fit to bestow a big Chevrolet program of that ·night. Tarkington by Clayton Hamilton, play­ upon -me. Thank you very much." This of course, was in addition to my wright and author. The award for good radio diction regular work. At that time, I was In accepting the award, Jimmy gave has been won by Milton J. Cross. still a little nervous about the big pro­ the following modest, little speech : Alwyn Bach and John Holbrook, of grams, and so · when it came time to "This is an honor and a privilege NBC's staff, and David Ross, CBS. A go on the air, I stood before the mike which I had little thought would fall committee of nearly one hundred speech and opened my mouth to speak. To to me. experts in colleges throughout the coun­ my horror, the only sound that came "We are aware in our profession try picks the vv·inner on a basis of forth was a tiny, scratchy, squeaky that. announcers are looked upon by pronunciation, articulation, tone qual­ noise. A dreadful time for my vocal your fellowship as teachers. We know Ity, accent and cultural effect. Jimmy chords to get tired and faiL" that the medal award was instituted Wallington is the fourth NBC an­ And a very fine, mellow voice, Jimmy as a way of rousing discussion and nouncer to win the American Acad­ Wallington has to take care of. H~ calling the attention of the public at emy's gold medal for good radio dic­ has just gotten an air pilot's ·Iicense large and radio announcers in particu­ tion in the five times the award has and is very proud of it. Flying is his lar to the importance of radiO in tbe been made. favori,te pastIme. Work, or play, this development of our language. Jimmy is tall, attractive and win­ air minded young man can't seem to "As announcers we meet and hear ning. His easy manner, probably pol­ keep out of the ether. America's greatest speakers, and have ·ished to .perfection by the many, many CongratulatiQns, J immy !

You Ask Her Another (Continued from page 18) .Q. What program brought you the tress? A. I'd die. most response from your public? A. Helen Hayes. Q. Whilt song do you like .to sing A. The Chocolate Soldier operetta. Q. Have you a defi nite goal in your most? Q. What do you enjoy doing most work? A. I couldn't sele~t Qne song. I lov~ when you are not on the radio? A. To do perfectly- the best of radio too many. A. Dancing-theatre, reading-wri1- .entertainment. Q. I f you had three months of com­ mg. Q. Do you consider your career a p lete leisure thIS Spring \Vhat would Q. Wh.at's 'your. favorite sport? success? you de with your time? A~.sW-Hnmlng-Avia tion . A. I appreciate deeply the recogni­ A. I'd loaf an.! :>tudy . Q. Would you like to go into the tion which the public has accorded me Q. Before signing off, is the,,:; ,.ny. movies? but I have not yet accomplished all I message you would like to give your A. Yes, if the right picture comes want to do. public? along. Q. \Vhat would you do if you lost A. Thank you for being such "good Q. Who is your favorite movie ac- your voice? listeners " ~you've always guided me.

• Our St. Patrick's Day Party (Co1]t intled from page 42)

RIBBON SANDWICHES rather, do not cut until at tahle and let MOCK CHICKEN AND CELERY SALA,D Cut the bread in long slices, across friends slice the sandwich themselves. It is unnecessary to serve both the~e and not down ·as for other sandwiches. 'salads but we give them for you to For the first laver use brown bread O P. ~N MUSIIROOM SANDWICHES make your choice. Use the quantity of spread with pimento cheese softened Spread the sandwich bread with the desi red cooked cold pork, the same and mixed with milk; to this add finely fried mushrooms combined with white amount of chopped celery, and add Chopped bacon that has been cooked sauce and seasoned with salt, pepper. pimentoes or red pepper chopped fine, very crisp. Over this put a layer of and paprika. Brush outside with melted and mix with a combined mayonnaise white bread and spread with lobster butter and toast in broiler, serve hot. and cream dressing. Serve on lettuce paste combined with mayonnaise. Use with a pickle and olive on side of dish. one more slice of bread and spread IRISH SALAD • with cream cheese and nuts. Use this Parboil green peppers for about four CAKE AND COOKIES down the sides covering like you would minutes, from which the seeds have Make. small cakes and ice with green, an Angel Cake. Cut slices of bread no been removed ; fill compactly with a and white icing. The cookies may be thicker than one quarter of an inch, mixture of chopped olives, pimentoes, made in shamrock and pipe forms and when you cut to serve make it in grated cheese, and mayonnaise. Any with cutters. Serve coffee and tea, and one quarter in·ch slices. Wrap the long other combination of which you prefer if you wish glasses of beer. sandwich loaf in damp cloth or wax may be used; chill in refrigerator and And just see if your friends won't ac­ -paper, and place.in refrigerato r; if you'd serve sliced on lertuce. cept your next invitation gladly. 64 RADIO MIRROR o t freedom it offered in the stumble­ amble Helen had to stand still. I mumbled phrases of the unoratorical T he~ finally, one momentous night Mayor of the Metropolis, that typical arrived. The throng was such that peepuls' che.rce, the Iionorable John F. Helen was forced to stand with her " Red Mike") Hylan. hack against the wall-or, at least­ But, alas, fame is fleeting. Espe­ against the piano. And even then the ci ally the fame of a "Miss Mount spenders in ·the. back of the rO?m Royal of 1923." When the brief. couldn't see the smger. In emergenCIes, tawdry tumult died, there seemed no Helen gets inspirations. This was one place for a girl to sleep. Literally. of those occasions. The grand baby Helen dozed in the alley-hallways of jumped' up on the Baby Grand' And the great city that was to bow before she's been sitting there ev~r since, and her beauty. She and a pal worked one sitting pretty, too. Rmg Lardner bed in double shifts. The friend jokingly claimed credit for that first worked nights, thet) Helen slept. And helpino hand with the crack, " I'm al ­ in the .day time it was turn-about. ways helping young artists. I helped Blondes I here was one advantage, the bed was Helen Morgan on a plano!" But any­ always warm. Later, with a five dol­ how, that's how come that she's a Sit­ why be blind? lar weekly affluence at her command, ting songstress. And try to say that Don't shut your eyes to the fact that blonde hair she found a haven in the Community three times fast ! re~!,ires special care. Its texture is so delicate that Church Club, cloistered in the Furious ':r~:'.Jrd~~o:' methods may cause it to fad~, Forties. H ER engagement at the " Back Stage Yet now it'seasytokeep blonde hair alwayslovely. For there is a wonderful shampoo called Blondex, She made the weary rounds of Club" was coincidental with her especiatty ~ade for blonde hairon(y, that will bring chorus-calls, and Zeigfeld turned down first radio bow. At that time Nils Grant­ out all Its nch, gOlden beauty. Helps k""p light hair from darkening. Britigsback the-true gOlden sparkle the girl who was to be his ~reatest lund, the angular "N.T.G." of the air, to dull, dark, faded and streaked blonde hair. Not a star. when she came as a suppliant for was offering a meagre program over dXe. No harmful chemicals. Leaves hair solt,Bully, a chorine's job. Finally there was a Station WI IN, housed a jump away silky. Used by millions of blondes. vacancy in the very back row of a from the Club. And whenever "Granny" FREE-TRIAL PACKAGE "Sally" company chorus, and Helen ran out of acts, he'd hop over and seize To g<:t a generouRtrial package of BlODdex entirely free,lust send Your name and address to SwediSh began to troupe. She was in "Louis Helen by the hand. Between numbers Shampoo Laboratories, Dept,I4J.27 West 20th St. XIV," too, and under the quaint con­ on her piano, she'~1 warble to her in­ New York City. Or you can buyBlondex at any~' good drug or department store-either the ceit of the pseudonym, Neleh Nagrom, visible audience. I t was all a sort of economical $1.00 bottle or inexpensive 25c size. __ _ her name spelled backward, Helen hit 'n' miss Jlropo~ition . vastly differenl stormed the barns of Greenwich Village from the present over-organlzed busi­ in the chiller-thrillers of the "Grand ness of broadcasting. She was never Guignol." Some way she found an op­ nervous then, but she is now. Ilelen portunity to study under Eduardo never faces that zero-hour of broad­ Petri. Then quite suddenly, the casting, the "shushed" crowd, the tip­ chrysalis turned butterfly, spread gay, loe boys of the studios without mike- gaudy wings, and soared to a shrine fright. . as the lIigh Priestess of Broadway, She likes radio, though. Likes work­ ~ It was in 1925 that Billy Rose, Solly ing on the air because, for one thing, Violinsky and a few of "the boys" the elaborate costumes of stage or club hired a hall above a garage at 110 West can be replaced by the $12 ,95 "crea­ 5.6th Street. They threw in some tables tions" she adores, At home she's a and chairs, decked their walls with the thorough fan. She'll curl up for hour5 crisp back-room nifties of the day, with a good mystery broadcast, and backed a piano into one corner, and she's pretty much an authority on the opened up a jernt called the "Back symphonic ofTerings that come over the Stage Club." And, oh, yes' t;'q got air. Incidentally, next time you tune­ Helen Morgan to sing ! At first Helen in on Ilelen, you may he sure that saIJr, (cred among the cash customers " Buddy" is listening, too. l Ie always swinging a i1irtatious hip and crooning does. and later does a best-friend-and­ somethmg about "If You'll Be the Only, severest-critic number. Then it's Helen's Only, Only One For Me . . ." but turn to listen. But Mousie can "take presently the crowd got greater, the it," and anyway, who's afraid of the space less. There was no room to big, bad " Buddy!"

WHAT MRS. CANTOR THINKS OF EDDIE!

In her own words, written by herself exclusively for RADIO MIRROR, the wife of the famous comedian steps out for herself in the APRIL ' ~ Woman mag Ma issue of your favorite radio magazine and tells you what she thinks of whom She Li~es! -.aid Thackeray. Thla Itreat her popular husband. How she reacts to his brand of humor, how author knew the power of wo­ men-b~tter than mos t women she feels about his work, what he's like in their own home, what kind do. Men ore helpln. inthehando o(womcn who really knowh..::ow7. ;III1... ~;::..;, •• of a husba nd and father he makes-- to handl,e them. You hove •• powers. You c a n develop a nd use them to win a husband. a home and happiness. Read the secrets MR,S. CANTOR TELLS ALL ABOUT IT IN APRIL RADIO MIRROR. o(04Fasclnatlne Wornanhood"a darln&, book whrch shows how women attract men by uain" the simple Don't miss this thrilling first person story by the first comedian's first laws of man'e Psychol02Y. Don't Itt romance and love pass you by. Send us and only life mate. onl" 10e and we willllCnd you the booklet entitled " Secreta of Fascinating Womanhood"-Qn tnter­ estinlt s7noPsis of the revelations In "Faactnatinl' Womanhood .. " Sent In platn wrapper. PIQ'«holotlY ...... OcPt. 25·C. !iII5 KinIrBIaDdAveDIle.St.Loui.,Mo. 63 - .,HE .. MAT AlADI A MAN T ou ... or ·.. ..AC'I't

The 97-lb. Weakling Who Became "The World's Most Perfectly Developed Man" HEY used to think there wasn't Imlch hope for me. J weigh • .! only 97 pollnd.. ( T was a s1ckly ~are-cro\'... Then I discovered D~tlamjc·Tt>'lSio,1. It gave me the body that t""ice won the title " The World's Most Perl«tlY Develol,ro Mall." Now I make you this amazing offer. At my OWl! risk ( 'II give you PROOF if) jllst 7 days that my same method can make you over into a NE\V ~1 >\N of giant power and t'ucr.:y. "II PROVE You Con Hove a Body Like Mine I No "ifs - "ands"--or "maybes." Just tell ml! CHARLES ATLAS, where you want handsome, steel-like Rluscles. Dept. 92-C, Are you fat and flabby? Or skinny and 133 E.at 23rd St., New York City gawky? A re you short-winded, pepless :- ( want the proof that your system of Do you hold back and let others walk off DY'IDJn1r.Tensiol1 will make a New Man "with the prettic~t girl, the best johs ? Give me of me--give me a hea lthy, husky body jllst 7 days/ I'll PROVE that Dynamic· Tell. and big muscle developm~nt. S'elld me sion--withol1t any pills, or unnatural didins your free book, "Everlasting Health and or contraptions that may strain your heart or Strength." other vital orKans~an make you a he..1.lthy, confident, I",,,,edul HE'MAN! In iust a few Name. mInutes a

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