THE 2020 CINEMA SNACK NIGHT PROMOTION

TERMS & CONDITIONS

The 2020 Cinema Snack Night Promotion (the “Promotion”) sponsored by Hershey Canada ​ ​ (the “Sponsor”) begins at 12:00:00 AM on August 17, 2020 and ends on October 31, 2020 (the ​ ​ “Promotion Period”). The Promotion is open to residents of Canada who have reached the age ​ ​ of majority in their province/territory of residence at time of submission. To participate in the Promotion, you must first purchase three (3) participating Hershey products (each valued at $2.00 before taxes (CAD) or more) on one (1) receipt (see below for participating Hershey products listed in Schedule 1 attached hereto) during the Promotion Period at a Metro Ontario, Metro Quebec, London Drugs, Save-on-Foods, Buy Low, Jean Coutu or Federated Coop retail location located in Canada (“Participating Store”) to receive a Cineplex PIN code valid for one ​ ​ (1) free digital movie rental with an approximate retail value up to $5.99 before taxes (CAD) through https://store.cineplex.com/ (the “Movie PIN”). Next, visit hersheysnacknight.ca between ​ ​ ​ ​ ​ 12:00:00 AM ET on August 17, 2020 and 11:59:59 PM ET on November 13, 2020 (the “Submission Period”) and confirm that you have reached the age of majority in your ​ ​ province/territory of residence. Next, complete the registration form with your name, email address, phone number, and province; acceptance of the Promotion terms & conditions; and indicate whether you would like to receive information about future promotions and new products from the Sponsor. Next, upload your receipt from the Participating Store dated between August 17, 2020 and October 31, 2020 from your purchase of a minimum of three (3) participating Hershey products (see below for participating products) purchased at a Participating Store (the “Submission”). Upon submitting your Submission, you will receive an ​ ​ ​ email regarding the status of your Submission within 24-48 hours and whether it has been approved or declined. Upon verification and approval, you will then receive your Movie PIN to the email address indicated on the registration form. Follows the instructions in the email to claim your Movie PIN. To receive the Movie PIN, the participant must provide the Sponsor a valid e-mail address.

Limit of one (1) Movie PIN per person per email address. A person may only use one (1) email address to participate.

In order to receive a Movie PIN, you must submit one (1) Submission with one (1) receipt indicating at least three (3) participating Hershey products (each valued at $2.00 (CAD) or more). A minimum of three (3) participating Hershey products MUST appear on one (1) receipt. For greater certainty, if one (1) receipt is submitted with more than three (3) participating Hershey products, only one (1) Movie PIN will be awarded. Receipt must clearly show the Participating Store name, purchase date and participating Hershey products purchased. The participating Hershey products must be circled and appear on one (1) receipt to be eligible for the Movie PIN. All Submissions must be submitted by 11:59:59 PM ET November 13, 2020. Submissions received after this date will not be honored nor receive a response.

Offer valid during the Promotion Period or until supplies last, whichever comes first. Supplies limited to a maximum of 2,200 Movie PINs available, which will be awarded on a first-come, first-served basis. Once the maximum number of Movie PINs has been awarded, no further Movie PINs will be available. The Movie PINs are non-transferable, non-exchangeable, and non-refundable, and have no cash value.

The Sponsor and its affiliates, representatives, advertising or promotional agencies, and each of their respective agents, associated companies, respective officers, directors, employees, successors and assigns (collectively the “Releasees”) will not be responsible for (i) the incorrect ​ ​ or inaccurate capture of information on the registration form and any event that may cause this promotion to cease either temporarily or permanently; (ii) any electronic network, computer problem, software, viruses, bugs or any other technical or human error of any kind that makes continuation of this promotion not feasible; or (iii) anything else related to or connected to this Promotion.

The Movie PIN is valid for one (1) free digital movie rental (Video-On-Demand) in SD, HD or 4K format and can only be redeemed once. The Movie PIN expires on January 31, 2021 11:59pm ET. The Movie PIN may not be used in conjunction with any other offer, promotion, discount or coupon and is not valid on download-to-own or Home Premiere rental products. No substitutions, rain checks, or time extensions will be granted. No SCENE points will be earned upon redemption of the Movie PIN. Cineplex is not responsible if the Movie PIN is lost, stolen or used without permission, and the value will not be replaced. The Movie PIN is only redeemable in Canada. For additional information on Cineplex Store’s terms of use, visit https://store.cineplex.com/terms-of-use. ​

Schedule 1

UPC PARTICIPATING HERSHEY PRODUCTS 0 68000 00954 6 ICE BREAKERS FROST – WINTERCOOL Mints Bottle ​ 0 68000 00955 3 ICE BREAKERS FROST PEPPERMINT Mints Bottle ​ 0 68000 20003 5 ICE BREAKERS Assorted Berry Mints Bottle 0 68000 20001 1 ICE BREAKERS Spearmint Mints Bottle 0 68000 20005 9 ICE BREAKERS Gum Spearmint Mints Bottle 0 68000 20010 3 ICE BREAKERS Gum Peppermint Mints Bottle 0 68000 70311 6 HERSHEY'S COOKIES 'N' CRÈME 0 56600 00060 5 HERSHEY'S WHOLE ALMONDS Creamy Milk 0 56600 00061 2 HERSHEY'S MILK Chocolate Bar 0 56600 00064 3 HERSHEY'S SPECIAL DARK Chocolate 0 56600 61089 7 HERSHEY’S Milk Chocolate with REESE’S PIECES & Peanuts 0 56600 61090 3 HERSHEY’S Milk Chocolate with Almonds & toffee 0 56600 79313 2 REESE PEANUT BUTTER BAR 0 68000 71395 5 BARS 0 68000 70523 3 EAT-MORE Original Bars HERSHEY'S WHOLE ALMOND Milk Chocolate Bar 0 56600 71399 4

0 68000 71392 4 HERSHEY'S COOKIES N CRÈME 0 68000 79285 1 OH HENRY! Bars 0 56600 79325 5 REESE PEANUT BUTTER CUPS 0 56600 71398 7 SKOR Bars 0 08 17217 02009 3 BARKTHINS Dark Chocolate Almond with Sea Salt Pouch 0 08 17217 02010 9 BARKTHINS Dark Chocolate Pretzel with Sea Salt Pouch 0 08 17217 02012 3 BARKTHINS Dark Chocolate Coconut with Almond Pouch 0 08 17217 02011 6 BARKTHINS Dark Chocolate Pumpkin Seed with Sea Salt Pouch 0 68437 25403 8 BROOKSIDE Milk Chocolate Covered Almonds 0 68437 25403 8 BROOKSIDE Milk Chocolate Covered Almonds (Retail Ready Case) 0 68437 25405 2 BROOKSIDE 73% Dark Chocolate Blackberry and Honey Flavours 0 68437 25406 9 BROOKSIDE 73% Dark Chocolate Cherry and Tahitian Vanilla Flavours 0 68437 38416 2 BROOKSIDE Crunchy Clusters Dark Berry Medley 0 68437 38934 1 BROOKSIDE Merlot Grape & Black Currant 0 68437 38940 2 BROOKSIDE Dark Chocolate Pomegranate 0 68437 38977 8 BROOKSIDE Dark Chocolate Acai Blueberry 0 68437 40815 8 BROOKSIDE Dark Chocolate Covered Almonds (Retail Ready Case) 0 68437 40815 8 BROOKSIDE Dark Chocolate Covered Almonds (Standard Case) 0 68437 91147 4 BROOKSIDE Dark Chocolate Açai & Blueberry - Retail Ready Package 0 68437 91286 0 BROOKSIDE Dark Chocolate Crunchy Clusters - Retail Ready Package 0 56600 71466 3 REESE PEANUT BUTTER CUPS 8 Pack Snack 0 68000 71467 9 OH HENRY! 8 Pack Snack 0 68000 71468 6 HERSHEY'S COOKIES 'N' CREME 8 Pack Snack 0 68000 71469 3 YORK Peppermint Patty 8 Pack Snack 0 56600 20203 0 KISSES Brand Milk Chocolate 0 56600 20206 1 KISSES COOKIES ‘N’ CRÈME 0 56600 20207 8 HERSHEY’S HUGS milk Chocolate 0 68000 70524 0 BRIDGE MIXTURE Chocolatey confectionary GLOSETTE Raisins 0 68000 70310 9

0 56600 78244 0 HERSHEY'S COOKIES ‘N’ CRÈME DROPS 0 68000 78228 9 OH HENRY! Bites Pouch 0 56600 78250 1 REESE STICKS Minis Cand ​ ​ 0 56600 20138 5 REESE MINIATURES 0 56600 78247 1 REESE Minis Candy 0 56600 78251 8 REESE'S PIECES Candy 0 56600 79335 4 REESE Mini White Candy 0 56600 78268 6 REESE'S Miniatures w/ REESE'S PIECES 0 56600 79348 4 REESE'S PIECES Peanut 0 56600 79354 5 REESE'S THiNS Milk Chocolate 0 56600 79355 2 REESE'S THiNS Dark Chocolate 0 56600 79356 9 REESE'S THiNS White Crème 0 68000 79295 0 OH HENRY! Peanut Butter Bites 0 56600 78248 8 SKOR Minis Candy 0 68000 78256 2 YORK Miniatures Dark Chocolate peppermint patties 0 68000 78262 3 YORK Minis Dark Chocolate peppermint patties 0 66259 78233 3 Candy 0 68000 53124 5 HERSHEY'S COOKIES 'N' CREME Crunchers Candy 0 56600 53122 2 REESE Crunchers Candy 0 56600 53146 8 REESE OUTRAGEOUS Crunchers Candy 0 68000 53134 4 HERSHEY'S COOKIES 'N' CREME Popped Mix Candy 0 56600 53133 8 REESE Popped Mix Candy 0 56600 53141 3 REESE Mix Candy 0 68000 53142 9 OH HENRY! Mix Candy 0 68000 53143 6 HERSHEY'S COOKIES 'N' CREME Mix Candy 0 56600 78261 7 REESE Minis Large Pouch 0 68000 78263 0 YORK Miniatures Large Pouch 0 56600 53119 2 REESE MIX Large Pouch 0 68000 62080 2 OH HENRY! 104g Candy 0 56600 62074 2 REESE Minis Candy 0 56600 79349 1 REESE'S PIECES Peanut Candy 0 56600 79357 6 REESE'S THiNS Milk Chocolate 0 66259 62079 6 WHOPPERS Candy

0 68437 91178 8 BROOKSIDE Dark Chocolate Acai with Blueberry

0 68437 91179 5 BROOKSIDE Dark Chocolate Pomegranate 0 56600 62073 5 HERSHEY'S COOKIES ‘N’ CRÈME DROPS 0 56600 62078 0 SKOR Minis Candy 0 56600 62076 6 KISSES Milk Chocolate Silver Foils 0 56600 80931 4 Extra Soft Bites Strawberry TWIZZLERS TONGUE TWISTERS Sweet 0 56600 80955 0 TWIZZLERS TONGUE TWISTERS sucré 0 56600 80956 7 TWIZZLERS TONGUE TWISTERS Tangy 0 66259 04250 5 - Brown Case 0 66259 04250 5 JOLLY RANCHER Hard Candy - Retail Ready Package 0 66259 04395 3 JOLLY RANCHER Tropical Hard Candy 0 66259 04370 0 JOLLY RANCHER Sour Peg 0 66259 04370 0 JOLLY RANCHER Sour Peg 0 66259 04370 0 JOLLY RANCHER Sour Peg 0 66259 04376 2 JOLLY RANCHER MISFITS GUMMIES Assorted Original 0 66259 04377 9 JOLLY RANCHER MISFITS GUMMIES Assorted Sour 0 66259 04384 7 JOLLY RANCHER MISFITS GUMMIES Assorted Mer-Bears 0 66259 04385 4 JOLLY RANCHER MISFITS GUMMIES Assorted Tropical Uni-Sharks 0 56600 80883 6 TWIZZLERS - Strawberry - RRP Candy 0 56600 80898 0 TWIZZLERS SUPER NIBS - Cherry - RRP Candy TWIZZLERS STRAWBERRIES ‘N' CRÈME Candy - Retail Ready 0 56600 80906 2 Package 0 56600 81602 2 TWIZZLERS Strawberry Candy - Retail Ready Package 0 56600 81602 2 TWIZZLERS Strawberry Candy - Brown Case 0 56600 81619 0 TWIZZLERS Licorice Candy - Retail Ready Package 0 56600 81619 0 TWIZZLERS Licorice Candy - Brown Case 0 56600 81660 2 TWIZZLERS PULL-N-PEEL Cherry Candy - Retail Ready Package 0 56600 81660 2 TWIZZLERS PULL-N-PEEL Cherry Candy - Brown Case 0 56600 80864 5 TWIZZLERS Assorted Twist Rainbow Candy - Retail Ready Package 0 56600 81650 3 TWIZZLERS SUPER NIBS Cherry Candy - Retail Ready Package 0 56600 81650 3 TWIZZLERS SUPER NIBS Cherry Candy - Brown Case 0 56600 81630 5 TWIZZLERS NIBS Cherry Candy - Retail Ready Package 0 56600 81630 5 TWIZZLERS NIBS Cherry Candy - Brown Case 0 56600 80941 3 TWIZZLERS GOODIES Candy - Brown Case 0 56600 80940 6 TWIZZLERS PULL 'N' PEEL Fruit Punch Candy 0 68000 53140 5 HERSHEY'S COOKIES 'N' CREME Crunchers Snack 0 56600 79346 0 REESE PEANUT BUTTER CUPS Candy Miniatures 0 56600 90166 7 HERSHEY'S CHIPITS Premium Dark Chocolate 0 56600 90147 6 HERSHEY'S CHIPITS - Mini Chips

0 56600 90165 0 HERSHEY'S CHIPITS -​ Mini Milk Kisses ​ 0 56600 90209 1 HERSHEY'S CHIPITS - Semi Sweet 0 56600 90152 0 HERSHEY'S CHIPITS - Milk Chocolate 0 56600 90170 4 HERSHEY'S CHIPITS - White 0 56600 90238 1 HERSHEY’S CHIPITS Sea Salt Caramel 0 56600 90145 2 HERSHEY'S CHIPITS – Butterscotch 0 56600 90253 4 HERSHEY'S CHIPITS COOKIES 'N' CRÈME 0 56600 90256 5 HERSHEY'S CHIPITS Dark Chocolate Chunk 0 56600 90371 5 HERSHEY'S CHIPITS - REESE PB Chips 0 56600 90217 6 HERSHEY'S CHIPITS – SKOR Toffee Bits 0 56600 90208 4 REESE Mini Baking Pieces 0 56600 90266 4 HERSHEY'S CHIPITS Organic Semi Sweet 0 56600 90267 1 HERSHEY'S CHIPITS Organic Dark 0 56600 90225 1 HERSHEY'S CHIPITS - Semi Sweet 00 56600 90249 7 HERSHEY'S CHIPITS - Semi Sweet 00 56600 90248 0 HERSHEY'S CHIPITS - Milk Chocolate 0 56600 90257 2 HERSHEY'S CHIPITS Special Dark 0 56600 90271 8 HERSHEY'S CHIPITS White 0 56600 90229 9 HERSHEY'S CHIPITS - Semi Sweet - 1.8kg