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Political Advertising Advertising Schedule KRS 121.180(11) (a) Any publisher of newspapers or magazines, List the name, address, telephone number owner or lessor of billboards, or any other person, and contact person of the media outlet. company, corporation, or business organization offering its communications or advertising services POLITICAL List name of Gubernatorial Slate or material, shall file with the registry a copy of candidate(s) mentioned in advertising. the material or communication purchased which ADVERTISING Use a separate Advertising Schedule page supports or opposes any slate of candidates or for each named slate. committee; a copy of the receipt for the funds paid; the name and address of each purchaser; and the THE MEDIA 'S RE P ORTING source of the funds for the purchase if different RES P ONSIBILITIES REGARDING Check whether advertising is in support of than the purchaser. or opposition to the named slate. For each (b) A radio or television station or network that GUBERNATORIAL SLATES named slate, include only supporting or receives funds for the purchase of advertising only opposing advertising on an Advertising services or material that supports or opposes a Schedule. Example: All the advertising slate of candidates or committee shall file with listed on the same schedule supports Slate the registry a copy of the documentation of paid XYZ. political campaign advertisements that is required to be maintained by the Federal Communications Commission, along with a cover letter from the A separate entry must be shown for each manager of the station or network or the manager’s different advertisement. designee. (c) All information required to be reported in List the name and address of the paragraphs (a) and (b) of this subsection shall individual or organization purchasing the be in the hands of the registry or postmarked not advertisement. later than the thirtieth day following the primary, runoff primary, and regular elections that are held List the source of funds paid if different than subsequent to the date that the broadcasting or the individual or organization purchasing printing of the advertisement occurs. (d) The provisions of this subsection shall apply only the advertisement. to purchases of advertising services or material to support or oppose a slate of candidates for Complete the document checklist as the election to the offices of Governor and Lieutenant following required materials (see below) Governor. are attached to the report: (e) Notwithstanding KRS 121.990, penalties for violation of this subsection shall be assessed A copy of the receipt for the funds paid in accordance with the provisions of KRS WHAT TO RE P ORT to purchase the advertisement. 121.140(2). WHEN TO RE P ORT O W O E P ORT A copy of the advertisement (tearsheet, H T R photo of billboard, etc.). IMPORTANT (Disclaimer) This brochure is intended as a general reference tool and in no way supersedes statutory law or administrative regulations promulgated by the Registry. The Registry recommends a complete reading of the campaign finance laws contained in KRS Chapter 121, Kentucky Registry of Election Finance and the rules contained in Kentucky Administrative 140 Walnut Street / Frankfort, KY 40601-3240 Regulations Title 32. 502-573-2226 Fax: 502-573-5622 www.kref.ky.gov KREF016/A Rev. 03/2007 WHAT TO RE P ORT WHEN TO RE P ORT HO W TO RE P ORT KRS 121.180 (11) provides that any publisher The Primary, Runoff Primary, and General elections Radio Stations, Television Stations, of advertising to support a slate of candidates are considered separate elections for the purposes of for the offices of Governor and Lieutenant reporting. Therefore, a maximum of three (3) reports and Networks Governor shall report to the Registry on a may need to be filed during 2007. There is no grace prescribed form no later than 30 days after an period for filing these reports. Submit a copy of the documentation of paid election. political campaign advertisements that is required to be maintained by the Federal All slate advertising through May 22, 2007 must be What is a Gubernatorial Slate? In 1994, Communications Commission (FCC). Use reported by (30 days after the May Kentucky’s General Assembly enacted June 21, 2007 NAB form PB 14 or any other documentation 22, 2007 Primary election). legislation that requires the Governor and deemed acceptable by the FCC. Lieutenant Governor to run together on the In the event a Primary Runoff election is held, all Attach a cover letter from the station ballot. When candidates for these offices slate advertising from May 23, 2007 through the or network manager or the manager’s run together on the ballot, this is called a date of the Primary Runoff election (as determined designee. The letter should include a Gubernatorial Slate. under KRS 118.025) must be reported 30 days after description of what type of advertising is the Primary Runoff election. being reported along with the address Who purchases this advertising? Any and telephone number of the station or individual, group of individuals, or organization network. may purchase advertising in support of The final media report is dueDecember 6, 2007 a Gubernatorial Slate. Most commonly, (30 days after the November 6, 2007 General advertising is purchased by: election). In the event there is a Primary Runoff Newspaper or Magazine Publishers, election, report all slate advertising from the day after the Primary Runoff election through November Billboard Owners or Lessors, The Gubernatorial Slate 6, 2007. If there were no Primary Runoff election, all other advertisers Media consultant on behalf of the the December 6, 2007 report would include all slate Gubernatorial Slate advertising from May 23, 2007 through November Complete both the Gubernatorial Slate Media State or county political party 6, 2007. Report Cover Page and the Gubernatorial committee Slate Media Advertising Schedule. For each Permanent Committee (PAC) advertisement, attach a copy of the receipt for funds paid and a copy of the advertisement An individual or group of individuals Reports and their supporting documentation must either be received by the Registry of Election Finance by (billboard lessors should submit a photo of each Caucus Campaign Committee the reporting deadline or have a United States Postal advertisement). Service postmark dated on or before the reporting What kind of advertising should be reported? deadline. A report faxed to the Registry on or before Cover Page Any advertising that supports or opposes a the due date will be accepted as timely, but the original Gubernatorial Slate needs to be reported. report must also be submitted to the Registry. List name of media outlet. Generic party activity, such as “Vote Democrat” List current mailing address and telephone or “Vote Republican,” does not need to be number of media outlet. reported. Advertising that mentions all of a Penalties political party’s nominees for statewide office List name and title of a contact person at (Attorney General, Secretary of State, State Civil penalties or fines may be imposed for filing late or the media outlet. Treasurer, Auditor of Public Accounts, and failure to file reports. Fines may be charged up to $100 Check appropriate election to which the per day for each day a report is late, up to a maximum Commissioner of Agriculture) in addition to the report pertains. fine of $5,000per violation. KRS 121.140(2). Gubernatorial Slate, without emphasizing the Authorized representative of media outlet slate more than any of the other candidates, signs and dates report to be filed with the does not need to be reported. Registry of Election Finance..
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