Augmented Reality: Continuing What the Internet Began

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Augmented Reality: Continuing What the Internet Began Augmentedø Reality: Digital Data in and on the Real World PEREY Research & Consulting 1 Why am I here? • Consultant/analyst • 1991 • Management consulting Personal multimedia – Strategy • 2004 – Partnerships Mobile multimedia • Market research • 2006 • Market development Mobile Augmented Reality • Technology scouting • 2011 and transfer “Things of Interest” PEREY Research & Consulting 2 Topics • What is AR? • What are the use cases? • Obstacles to growth • Future directions PEREY Research & Consulting 3 Often confused with Visual Search • Google Goggles • Nokia Point & Find • kooaba Interactive Print • Ricoh iCandy (iPhone) PEREY Research & Consulting 4 Mont Blanc Geneva Thonon-les-Bains Lake Geneva Arriving in Montreux in 15 min Overlay Mobile(Text, images, graphics,device 3D withobjects) sensorson the real world camera, GPS, compass, accelerometer, microphone PEREY Research & Consulting 5 AR Continues what the Internet Began Augmented Reality Interaction Physical The Physical World with physical Objects (e.g. world parts Printed Media) New Media Digital Media designed on CD-ROM for the Web The Digital World On the Web PEREY Research & Consulting 6 Why AR Now? Tactile interfaces Personalized Real-time Web Digital Information content Local search Socio- 3D cultural trends Handsets • GPS Networks • Compass • Powerful processors • Bandwidth to access cloud PEREY Research & Consulting 7 Classifications of AR Industrial AR Desktop AR Mobile AR Professional Applications Consumer Applications Enterprise Applications PEREY Research & Consulting 8 Augmented Reality Applications PEREY Research & Consulting 9 Finding your way Acrossair Nearest Tube application for iPhones http://www.youtube.com/watch?v=U2uH-jrsSxs IBM Seer application for Android Note that live tweets are embedded in the pop-up screen http://www.youtube.com/IBMScout#p/a/u/2/BMLgHGV4zWM PEREY Research & Consulting 10 Retail Shopper Tissot Watch campaign on High Street in GQ and T3 http://www.youtube.com/watch?v=sM70yME1OLk& Hostage Wear http://site.layar.com/company/blog/layer-of-the-week- shop-till-you-drop-in-the-new-hostage-virtual-shopping- layer Adidas Neighborhood http://www.adidas.com/campaigns/originals_ss10/content/microsites/neighborhood/default.aspx PEREY Research & Consulting 11 Entertainment/Game applications DNP Japan http://augmentedblog.wordpress.com/2010/04/09/metaio- and-dnp-japan-develop-first-augmented-reality-iphone- app-for-the-collectible-card-market/ Sosro (Indonesia) Acrossair Virus killer 360 http://www.youtube.com/watch?v=qssUKAVN2kI Coke Zero and Avatar http://www.youtube.com/watch?v=APQ2OxgCNzE PEREY Research & Consulting 12 Automotive/Aerospace BMW interface for the car Boeing, Airbus and others in aviation use Augmented Reality for design, manufacturing, repair/maintenance and training. General Motors and Carnegie Mellon University PEREY Research & Consulting 13 Medical/Healthcare Above, operating room with the MAGI system. Below, enhanced view perceived by the surgeon with overlaid virtual anatomical structure in blue. http://www.readwriteweb.com/archives/ Source: Edwards et al. Guy’s Hospital, London how_augmented_reality_helps_doctors_save_li ves.php 14 PEREY Research & Consulting Design/Architecture Digital Marketing Suite http://www.seac02.it/ Novartis campus and the river Urban Design and Planning Department of Basel-Stadt and LifeClipper project http://www.lifeclipper.net/EN/general2.html iLiving application for furniture http://www.metaio.com/iliving/ http://www.youtube.com/watch?v=pM_tXqH-vVM PEREY Research & Consulting 15 Banking ING ATM finder (SPRX mobile) http://www.sprxmobile.com/ing-launches-augmented-reality-atm-finder-on-android/ PEREY Research & Consulting 16 Real Estate Metaio, HotPads, Rofo http://www.youtube.com/watch?v=zctcPrQ4h-g Funda and Layar http://www.youtube.com/watch?v=b64_16K2e08 PEREY Research & Consulting 17 Defense Glass Turret Visualization of mine fields Pathfinder Systems ARMAR , Marine Corps Steven Feiner, Steve Henderson at Columbia University http://www.youtube.com/watch?v=LaJxNw4-GXo PEREY Research & Consulting 18 Public Sector Emergency response systems: • fire fighting • police • natural disaster recovery Public utilities (energy, water) using AR to aid with infrastructure deployment and maintenance Bay Area Rapid Transit and metaio Many others (e.g., Tokyo, Portland’s Transit Agency) PEREY Research & Consulting 19 Other industries • Learning and Training (Education) • Tourism/Visitor virtual tours • Urban planning All industries? PEREY Research & Consulting 20 Print/Publishing Augmented (3D) Atlas metaio How to books HIT Lab New Zealand Dragonology published by Templar http://www.youtube.com/watch?v=hv3d0wnSWLg Esquire Augmented Reality issue http://www.youtube.com/watch?v=LGwHQwgBzSI PEREY Research & Consulting 21 Breathing new life • “Magic books” using AR with a webcam or camera phone and printed paper – Templar Dragonology – 3D Atlas • Interactive magazines – Popular Science – Esquire magazine – InStyle – Others PEREY Research & Consulting 22 Marketing for publishers and brands • Help customers and prospects find and purchase CDs, Books and DVDs using natural feature recognition (visual search) PEREY Research & Consulting 23 Unlocking 3D from the Page Moving the shape off the page. Shape recognition for individual Example – Include a washable elements on page tattoo or sticker with book Background images from Shape Recognition and Pose Estimation for Mobile Augmented Reality, The HIT Lab NZ PEREY Research & Consulting 24 Workflow Using a mobile phone with a camera: 1. User opens the application and the book 2. Snaps or scans a photo of the page 3. Receives the enriched materials on the display of the phone or can hear the book being read PEREY Research & Consulting 25 Not eReader or eBook • It’s not a different version of the same work • Its new content, uniquely designed to be used in combination with the existing printed page PEREY Research & Consulting 26 Obstacles to Growth of Augmented Reality PEREY Research & Consulting 27 Categories of Obstacles TechnologyUser Business experience Sociocultural Legal/Ethical PEREY Research & Consulting 28 Technology Risk Plot Computationally 3G Network complex coverage Battery Application life doesn’t work Severity Many devices indoors Technology and content silos Map fragmen tation Time PEREY Research & Consulting 29 The Role of Standards • Lowering “friction” between content publishers and users • Interoperable platforms and apps • Increasing the speed of development – Content – platforms • Lowering the cost PEREY Research & Consulting 30 New Directions in Augmented Reality PEREY Research & Consulting 31 Eyewear for mobile AR PEREY Research & Consulting 32 Augmented Reality: Continuing what the Internet Began Christine Perey Reality [email protected] +41 79 436 68 69 Improved +1 (617) 848-8159 PEREY Research & Consulting 33 .
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