CITYOF WALLA Q WALLA

Messages from the Manager's Office June 9,2017

FOR YOUR ATTENTION

1. Council Calendar

FOR YOUR INFORMATION

1. Fort Walla Walla Museum, First Quarter 2017 Report 2. Borleske Association, First Quarter 2017 Report 3. Visit Walla Walla, First Quarter 2017 Report 4. Walla Walla Valley Wine Alliance; First Quarter 2017 Report 5. Fort Walla Walla Museum The Dispatch newsletter, #2 for 2017

BOARDS & COMMISSIONS MEETING MINUTES

1. Walla Walla Housing Authority Board 4/24/17 meeting. June 2017 July 2017 Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa June 2017 1 2 3 1 4 5 6 7 8 9 10 2 3 4 5 6 7 8 11 12 13 14 15 16 17 9 10 11 12 13 14 15 18 19 20 21 22 23 24 16 17 18 19 20 21 22 25 26 27 28 29 30 23 24 25 26 27 28 29 30 31

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SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Jun 25 26 27 28 29 30 Jul 1

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Carol Pritcher 2 6/5/20179:20 AM ~ -. fJ FORT WALLA VVALLA ' , '\ ~~ ~~~~ ~ : t~ ~,.~W~~~tibU '~

April 25, 2017

BOARD OF Nabiel Shawa, City Manager DIRECTORS City of Walla Walla rd Linda Emmerson 15 N 3 Ave President Walla Walla, WA 99362

Maribeth Bergstrom Vice-President Dear Mr. Shawa,

Steve Stevenson Secretary This packet is to serve as supporting documentation for services provided by Fort Walla Walla Museum/Walla Walla Valley Historical Society during the first quarter of2017, Wilber Pribilsky Treasurer January 1 through March 31, to the City of Walla Walla as per the 2017 "Contract for Professional Services Related to Tourism and Operation of Tourism Related Facilities". Anne Bickelhaupt David G. Carey Leonard Isaacs January 1 through March 31, 2017 expenses, totaling $22,493 for providing services Amy Phillips Hess related to tourism and operation of a tourism related facility include: Building & Fred Mitchell Charles Saranto Grounds Repairs & Maintenance, Collections Management, Computer Costs, Dues & Subscriptions, Exhibits, Library, Light & Power, Miscellaneous, Office Supplies & Ex OFFICIO Equipment Maintenance, Postage, Publicity & Promotions, Special Events, Telephone Tom Scribner & Alarm, Travel, Meals & Training, Use Agreement and Volunteer Costs. City of Walla Walla Representative Thank you for your time and assistance. James Payne Executive Director Sincerely, () (/~ ~ Iy /James H. Payne Executive Director

Encl.

509.525.7703 fwwm.org

755 Myra Road IM"II" W"lln WA 001,c,? Fort Walla Walla Museum Profit & Loss January through March 2017 Jan - Mar 17 Ordinary Income/Expense Income Admissions - Gate 5,432 Admissions - Tours 240 Annual Operations Fund Drive 4,251 Cultural Resource Management 47,106 Donations 2,966 Endowment Income 9,366 Grants 5,000 Interest Income 86 Membership Dues 16,496 Miscellaneous Income 880 Release-Grant/Gift Fulfillment 17,134 Sponsorships 10,255 Store Sales 4,285 Total Income 123,498 Gross Profit 123,498 Expense Bldg, Grounds Repairs & Mtce 3,463 Collections Management 15 Computer Costs 648 Cultural Resource Mgmt 462 Dues & Subscriptions 195 Exhibits 7,487 Library 81 Light & Power 5,847 Miscellaneous 284 Office 916 Payroll 85,440 Payroll Tax/Fringe Benefits 10,853 Postage Costs 740 Publicity & Promotions 450 Special Events Expense 263 Store 837 Telephone & Alarm 984 Travel, Meals & Training 543 Use Agreement - City of WW 501 Volunteer Costs 76 Total Expense 120,086 Net Ordinary Income 3,411 Other Income/Expense Other Income BMCF Bldg Res Fd Mkt Value Adj 1,732 Business & Other Friends Total Other Income 1,732 Net Other Income 1,732 Net Income 5,143

Page 1 of 1 Fort Walla Walla Museum Balance Sheet As of March 31, 2017

Mar31,17 ASSETS Current Assets Checking/Savings Unrestricted Cash 206,790 Temporarily Restricted Cash 136,175 Total Checking/Savings 342,964 Other Current Assets Investments-board designated 154,450 Credit card receivable 1,425 Store Inventory Asset 27,688 Total Other Current Assets 183,563 Total Current Assets 526,527 Fixed Assets Accum. Amortization -1,096,615 Collections & Exhibit 24,326 Furniture & Fixtures 17,522 Leasehold Improvements 3,365,021 Machinery & Equipment 7,216 Office Equipment 61,425 Total Fixed Assets 2,378,896 Other Assets Permanently Restrtd. Endow Fds 98,564 Total Other Assets 98,564 TOTAL ASSETS 3,003,987 LIABILITIES & EQUITY Liabilities Current Liabilities Other Current Liabilities Loan from Unrestricted Reserves 20,000 Payroll Liabilities 2,319 Payroll Taxes Pay 7,475 Total Other Current Liabilities 29,793 Total Current Liabilities 29,793 Total Liabilities 29,793 Equity Unrestricted Net Assets 2,734,311 Temporary Restricted Net Assets 136,175 Perm Restr NA-Endowment Fds 98,564 Net Income 5,143 Total Equity 2,974,193 TOTAL LIABILITIES & EQUITY 3,003,987

Page 1 of 1 ECONOMIC DEVELOPMENT REPORT -FORT WALLA WALLA MUSEUM WALLA WALLA VALLEY HISTORICAL SOCIETY

First Quarter 2017 (1 January through 31 March)

With the 2017 "Contract for Professional Services Related to Tourism and Operations of Tourism Related Facilities" between the City of Walla Walla and Fort Walla Walla Museum/Walla Walla Valley Historical Society, the Museum funding from the Lodging Tax Fund was used to supplement a limited budget to greatly enhance the Museum's economic development efforts that benefited the entire community. Summary of Operations and Economic Development Services During the first quarter of2017, Fort Walla Walla Museum engaged in numerous endeavors to promote local economic development. The work by staff, volunteers, and board members can be classified into: 1) PublicitylPromotionlMarketing; 2) ProgramslPresentations; and 3) Cooperative Endeavors. 1) Publicity/PromotionlMarketing • The Museum has mentions throughout the first quarter in regional publications, including the Walla Walla UB, Tri-City Herald, Confederated Umatilla Journal, Dayton Chronicle, Country Register, Waitsburg Times, The Entertainer, Eastern Oregonian, and the Spokesman Review. Also, the 2017 Walla Walla Visitors Guide has an updated feature article highlighting historic sites in the Walla Walla area authored by Executive Director, James Payne. • The newest staff-developed rack card with general information encourages year-round visits. • Posters and rack cards for special exhibits and general Museum information continue to be distributed to visitor information centers, tourism-related businesses, and museums in and Oregon to attract tourists to Walla Walla. • Staff produced and distributed multiple news releases about Museum activities, exhibits, and events to regional media. Payne prepared an article titled "Miracles at the Museum" for his March Walla Walla UB column. This covers the amazing things that took place while planning the May 2010 partnership event with the Yakama Nation. Payne's February column, "What Does Your Museum Do for Your Community," mentioned the many different ways FWWM interacts, influences, supports, and partners within the cominunities it serves. • The 2017 media campaign will continue its energies of promoting Museum visits from beyond 50 miles. This effort includes sponsorship mentions in the Tri-Cities, Lewiston, East Oregonian, and Spokane markets, as well as utilizing social media with some Facebook boosts. • A feature page for FWWM is included in the Kirkman House Museum promotional booklet which is widely distributed to local motels. • Feedback continues to prove our website www.fwwm.org is a source along with Facebook, and other social media tools, that drives interest and engages new visitors. • We distributed approximately 825 printed copies of The Dispatch newsletter and another 425 electronically. Other information is regularly sent to members and interested parties via email. • Fort Walla Walla Museum continues promoting the Museum through the reciprocal visitation agreement with the Confederated Tribes of the Umatilla Indian Reservation and Tamastslikt Cultural Institute. • The 4th edition of Lewis & Clark in Walla Walla County maplbrochure is still a viable reference tool which we continue to distribute in southeast Washington and northeast Oregon. • The Visit Walla Walla-funded Ride the Heritage Trail brochure/map, now listing 23 of the region's museums and heritage sites, continues to be distributed. As Walla Walla is centrally located among the participating institutions, we believe more people will use our community as a base of operations that includes day trips. City of Walla Walla Economic Development Report 1st Quarter 2017 Jan 1- Mar 31 • Staff continued promoting sales of our two books, An Illustrated History o/Fort Walla Walla and Soldiers, Pioneers & Indian People. Free copies of these books have been widely distributed to schools, colleges, libraries, and museums throughout the region. The Dixie and Prescott School Districts have adopted this book into their curriculum. Both books received the Washington Museum Association Award for Publication Excellence. • Fort Walla Walla Museum has a presence in the following current publications: AAA Oregon/Washington Tour Book; Cayuse, Umatilla and Walla Walla Homeland Heritage Corridor brochure; Exploring the Lewis & Clark Trail map, Museums o/Washington­ Washington Museum Association; Lewis & Clark in Walla Walla Country map; Ride the Heritage Trail regional museum promotion map/brochure; Walla Walla Heritage brochure; Four Seasons RV Resort brochure; Blue Valley R. V Park brochure; The annually issued Walla Walla Valley Chamber o/Commerce newsletter; Valley Transit Route Guide; Walla Walla Valley Chamber o/Commerce map; Visit Walla Walla's Bike map; Washington State Scenic Byways road map; 2017 Walla Walla Visitor Guide; the visitor's guide of the Tri-Cities Visitor and Convention Bureau; the Century LinklDex phonebook; The Local Book phone directory, and the Yellow Book phone directory. • In the first quarter, Museum stories, ads, and calendar items promoting the Museum and/or its activities appeared in the following pUblications: Walla Walla Union-Bulletin, the online U-B, U­ B Marquee, The Entertainer (Pasco), The Entertainer online, the Downtown Walla Walla Update weekly e-newsletter, Country Register, Tri-City Herald, online Tri-City Herald, Walla Walla Valley Chamber o/Commerce newsletter, and Walla Walla Valley Chamber o/Commerce e-newsletter. Also utilized were The Eastern Oregonian and The Waitsburg Times. Articles for Fort Walla Walla's new exhibit opening, Los Colores della Vida, The Colors of Life - a celebration of Latino folk art, the monthly Museum After Hours, and the unique shopping opportunities in our Museum Store, were also featured in media ads as well as posted in many regional museums & libraries, local motels & restaurants, downtown businesses, and special community events distributed to venues downtown. The Museum noted 2,192 visitors Jan-Mar 31,2017, a 29.5% decrease compared to 2016. Unusual winter weather affected not only local tourism patterns but regional as well, and the Museum looks to the promise of spring and high quality exhibits being introduced to restore visitation. FWWM staff also promotes other regional historic sites and entertainments to encourage extended stays in our area. Special exhibit promotional posters, placards, and brochures were refreshed and placed strategically throughout the community to help generate prolonged stays and return visits. The more locals learn about our history and the Museum, the better ambassadors they become for our community.

FWWM mentions on regional NPR stations continue in 2017 through the newly formed 'buy-in' of messages with Visit Walla Walla. A partnership between Kirkman House and FWWM continues. Our rack cards are present year round in many locales too distant for day-trips to help draw visitors to the community during the slow days of the week and in the so-called 'shoulder season'. Posters, rack cards, and brochures are regularly circulated to key locations. The March opening of the special exhibit, The Colors of Life - a Latino Folk Art exhibit was featured in local articles and news releases, as was a new display of popular World Wars Wedding Garments completed in the Dress Gallery. Enhancements to our programming and promotional/publicity efforts have also helped to increase the general awareness of our Museum. We continually hear about strongly positive word-of­ mouth endorsements from former visitors to their friends and families. In addition to increasing future visitation, this enhanced awareness and satisfaction with the Museum has led to the donation of more regionally significant artifacts. We continue accepting new items each month; within the past decade our collection has grown by approximately 40% to 50,000 items. Stronger collections support enhanced exhibits that attract more visitors. 2 City of Walla Walla Economic Development Report I st Quarter 2017 Jan I - Mar 3 I

The Museum staff is expanding social media outreach avenues to remain relevant with a diverse demographic and a wider audience. We continue to post on Facebook and Twitter, and remain the #1 Attraction in Walla Walla on Trip Advisor. We continue to explore other social media sites for a good fit with our audience. Our ability to utilize technology to connect history with young and old alike is an ongoing process. As we continue to build on successful campaigns launched in recent years on our Facebook page and our new website, our ability to reach and interact with people through technology, such as utilizing QR Codes and You Tube Video Apps introduced in a few of our exhibits, and other non-conventional advertising, is vital to sustaining us in the future.

Having become a year-round attraction, adding more engaging and enhanced services to the Museum attracts more visitors and lengthens the duration of their stays in the area. The Museum helps generate more tourist revenues in our community. The reciprocity agreement with the Confederated Umatilla Tribes brings tribal members and others into the community for day and overnight trips.

A 2008 study by RRC Associates commissioned by Tourism Walla Walla (now Visit Walla Walla) showed 37% of those planning a trip to Walla Walla were interested in visiting heritage sites. As the organization that discovers, preserves and shares the heritage of the Walla Walla area, Fort Walla Walla Museum is our area's best attraction of heritage tourists. This is supported by the Museum continuing to be our community's number one attraction on Trip Advisor.

2) Programs/Presentations • Our Free School Tour program has welcomed 7 groups during the 1st quarter and scheduling for spring tours continues at a brisk pace. • Payne worked at the Walla Walla heritage station at the Jan 19 Visit Walla Walla Annual Meeting on January 19. Input was collected to help promote regional heritage tourism. • Payne was invited to address Walla Walla City Council on January 25 regarding Cultural Resource compliance issues related to the potential use of Fort Walla Walla Park as a camp for homeless people. • Payne presented a PowerPoint of Walla Walla Connections with the World Wars including a hands on exercise with artifacts to all juniors at W AID over all seven periods on January 27. • Our January Museum After Hours free monthly lecture by author Helen Heaverlind provided an engaging and interactive presentation on why stories are important and how to write and tell them. February 23 Museum After Hours free monthly lecture on the early development of Natural History studies in the Pacific Northwest was presented by Mike Denny. And March 30 the After Hours program was on the challenges of storing nuclear waste presented by Dr. Bob Carson. • Our Whitman Fellow Groover Snell and staff continue work on our Latino Heritage program. We continued working with WW Public School staff on a free day for all Blue Ridge, Edison, and Sharp stein elementary school families on April 30. Payne met with WA-HI Latino Club to recruit volunteers for this event on March 23 and 30. Pam Clayton, representing WWPS met Payne on 22 February to outline the Family Day event this upcoming April as part of the museum's Latino outreach and heritage efforts. • The Museum's Heritage Research Services division has continued work under our most recent contract with the City of Spokane in conjunction with the Spokane Tribe. We continued monitoring excavations for Architects West at the Walla Walla VA for water line installation, which should continue through much of2017. • The Latino Folk Art Exhibit - The Colors of Life or Los Colores de la Vida - opened March 15 with an evening event celebrating the exhibit and recognizing those involved on March 23.

3 City of Walla Walla Economic Development Report pt Quarter 2017 Jan 1- Mar 31 • Training and orientation for new and current Docents is held regularly to maintain a high degree of education in our volunteers. These efforts support and sustain the quality of experience for Museum guests. Now open 362 days a year, the Museum acts as a significant tourism partner within the local industry enhancing the draw and increasing prolonged and overnight stays. The Museum is an ambassador for the area with a reputation of quality presentations that are continually changed/updated. Over a decade ago David Nicandri, Director of the Washington State Historical Society, stated Fort Walla Walla Museum had the most active public programing of any museum in the state. Since then our programming has grown. This active programming helps draw tourists and lengthen their stays.

The Conference Room, Grand Hall, Parade Grounds, and Pioneer Settlement gain in popularity as gathering places for meetings or events by groups, businesses, and private parties. The usage of our facility generates good will and enriches our profile in the community and will continue to be a source of development as well as potential revenue in the future. A large percentage of our school tours originate from beyond 50 miles of travel. These kids share their experience with their families who sometimes visit the Museum within a year of the school tour.

In recent months, the Museum has seen art & artifact donations reflect the local pioneer, agriculture, military, and Indian history. Recently acquired bronze works are featured throughout the Museum alongside many beautiful paintings, prints, and murals. Artwork by Indian people is proudly displayed in many exhibits. Throughout the Museum you will find many fine creations by local artists, telling the stories of our rich, diverse region as these works and artifacts are exhibited. The current Special Exhibit, The Colors of Life, showcases brilliantly colored contemporary folk art acquired from artists and craftspeople working in Latin American countries. Featured to express our efforts to gather history of local Latino families, this exhibition adds another dimension to the cultural history that made an impact on the development of this region that needs to be added to existing Museum histories. Authors, current and historic, local, regional and reference, line the shelves of our reference libraries and Museum Store. Some of these authors are occasional lecturers in our Grand Hall at our Museum After Hours monthly series offered free to the public. Some tourists have shown up just for these lectures.

3) Cooperative Endeavors • Discussions continue regarding partnership opportunities with the Yakama Nation, Nez Perce Tribe, Wanapum people and Confederated Tribes of the Umatilla Indian Reservation. • Loran Bures of the Sons of Union Veterans of the Civil War continues to do research for us. A potential cooperative project in the Fort Walla Walla Cemetery discussion is ongoing. • Fort Walla Walla Museum and Jonathan M. Wainwright Memorial VA Medical Center now have approval of a Memorandum of Agreement for the Museum to curate artifacts recovered during recent archaeological investigations. • Payne and Bill Lake serve on the WWII Memorial Committee. A monument is planned for Fort Walla Walla Park and the Museum serves as fiscal agent for this project. • As a Blue Star Museum affiliate, FWWM allows active-duty military personnel and their families' free admission year round. • Our Walla Walla Sunrise Rotary children's play fort, with hands-on Barter Pole Play Station, provides a safe and friendly play area for families in the middle of our tree shaded campus. • The Marcus Whitman Hotel & Conference Center as a partner, promotes Museum exhibits in a display featuring artifacts and promotional materials in the lobby of the hotel.

4 City of Walla Walla Economic Development Report 151 Quarter 2017 Jan 1- Mar 31 • The Museum partners with Walla Walla University, Columbia REA, Sunrise Rotary, Tarmistslikt Cultural Institute, Children's Home Society, YWCA, WW General Hospital, Blue Mountain Action Council, Commitment to Community, , Friends of Children of Walla Walla, Walla Walla Valley Chamber of Commerce, Blue Mountain & Columbia Basin Museum Cooperative, and Washington Museum Association to perform a variety of services and projects. • FWWM continues to develop cooperative endeavors with local businesses through our Event Sponsorships and New Business Brigade program. • FWWM is a member of the Walla Walla Valley Chamber of Commerce, Visit Walla Walla, Downtown Walla Walla Foundation, Dayton Chamber of Commerce and the Tri-City Visitor & Convention Bureau. VWW, Chamber & T -CV &CB support us via their web calendars. • Director Payne is active in the following: • A Board Member for Visit Walla Walla. • A member of the Walla Walla Valley Heritage Review Committee. • A member of the Steering Committee for the Sherwood Trust-sponsored workshops to benefit Walla Walla area non-profit organizations and for the Sherwood Trust sponsored Learning Center for Nonprofits. • As an Exchange Club member, he promotes the Museum and utilizes a vital business network while actively volunteering in their programs to help local children. • The conference room in the Entrance Building, available at minimum fees, generates steady bookings and we receive inquiries from groups concerning use of the Grand Hall regUlarly. • The Museum maintains a partnership with Packaging Corporation of America, Pacific Power Foundation, and Blue Mountain Community Foundation who partially underwrite around 5,000 participants annually from across the Northwest in the Museum's admission-free school tour program. Additional support has been received from the Mary Gamer Esary Trust, and the Exchange Club of Walla Walla. Jan thru March 2016 we welcomed 639 participants from 19 school/youth groups and to date in 2017 had 341 young visitors from 7 school/youth groups with 53 additional tours scheduled this season so far. • The Museum continues recycling aluminum, office paper, and cardboard and has been awarded the seal as a $mart Business Partner, the successor to the former Green Seal program. • Staff continues working with Walla Walla Public School District, College Place School District, other private schools, and non-profit organizations to identify low-income individuals and families who could benefit from the Museum's free admission program. • On 10 February, Payne met with a representative of the Whitman College Student Engagement Center, Sofia Gispert, to discuss a proposal for student involvement at the Museum in the coming year. • We continue to assist the City of Walla Walla Parks and Recreation Department by temporarily housing the collection of Fort Walla Walla artifacts formerly stored on City property. Once a curation plan is completed, long term care of this collection will be discussed. • Museum staff led the development of "The Blue Mountain and Columbia Basin Museum Co-operative" to promote tourism in the region and provide advice to partner organizations. • NorthStar Winery continues their support through the donation box located in their tasting room produces passive income and exposure for possible Museum visitation to their guests. • The Museum partnership with Walla Walla Sunrise Rotary to create a shelter to house and begin restoration of Dorsey Baker's Blue Mountain locomotive has grown to include a rich a diverse partner network including, Washington State Railroad Historical Society and Sunrise Rotary, Opp & Seibold, WWCC, Lampson IntI. and Konen Rock Products and latest Palouse River & Coulee City Railroad. This is the first stage of what will be a long term loan

5 City of Walla Walla Economic Development Report 1SI Quarter 20 17 Jan 1- Mar 31 of the locomotive from the Washington State Railroad Historical Society. Work is once again underway in spite of winter weather delays, ground work, gravel, track, and fence are in place. • Tour companies/Industry Peers and Partners work with us through support of our programs to educate, enhance, and embrace heritage to expand visitorship for mutual benefit.

An ongoing benefit to FWWM members is free admission to Tamastslikt Cultural Institute as part of our reciprocity agreement with the Confederated Umatilla Tribes. This is representative of the Peace and Friendship Award to the Museum received in 2008 culminating from efforts to strengthen ongoing relationships between our communities.

We maintain relationships with the local colleges for Museum Intern and Volunteer programs. We have worked with students from many schools in the past including Walla Walla University, Central Washington University, Eastern Washington University, Western Washington University, Auburn University, and the University of Idaho. Payne and Schulz met with Isabel Smoyer, Whitman College sophomore, regarding summer internship on March 28.

Museum staff continues activity on community boards and committees that have a positive impact on local economic development. This service includes active participation on committees from Visit Walla Walla, Walla Walla Historical Resources Coordinating Committee, Steering Committee for Sherwood Trust Nonprofit Workshops, and Steering Committee for Learning Center for Nonprofits (a partnership of Sherwood Trust and Walla Walla Community College).

Director Payne serves as a consultant for Eastern Washington Agricultural Museum, Garfield County Museum, the Washington State Railroad Historical Society Museum, Bruce Memorial Museum, and the Frenchtown Partners. These efforts enhance our local heritage tourism product.

The Museum continues its program and is seeking support to provide passes for local children and their families who cannot afford admission. We partner with area schools, social agencies and civic groups to distribute these passes. Our school tour program is of value to tourism. Our survey shows 82% of students indicate an interest in returning to Walla Walla with their families.

The 646 service hours recorded by our Museum Volunteers Jan 1 through March 31, 2017 translates into $18,728 of support. This valuable asset was calculated by using the $28.99 per hour rate for the value of volunteer time in Washington State, established for 2015 by independentsector.org. Museum Attendance, Overnight Stays, and Revenue Statistics

Attendance data are kept through the computerized point of sale system in the Museum Store. 2,192 guests were recorded visiting by the close of March 2017, down nearly 30% from our usual winter activity. This was a reflection of the unusual winter weather that dramatically impacted businesses, their visitation and revenues throughout Walla Walla.

Fort Walla Walla Museum Attendance Data Attendance Category Jan 2-Mar31 Jan2-Mar31 Jan 2-Mar 31 % Change 2017 2017 2016 Visitors 1,444 Member Visits 397 Daily Attendance (total of above) 1,841 1,841 2,448 -24.8% School Tours 351 654 -46.3% Other Tours 0 5 -500.0% TOTAL ATTENDANCE 2,192 3,107 -0.4% *Thls table compares attendance numbers from Jan 2- March 31, 2017 WIth figures from the same lime period of2016. The Museum IS closed on Jan I. 6 City of Walla Walla Economic Development Report P! Quarter 2017 Jan 1- Mar 31

The museum continues to track through the visitor log those guests who are considered local versus those who travel more than 50 miles away. Other data charted for year-end reporting are, number of people in parties, how many may have stayed overnight and, of those, who indicated they had paid accommodations. Museum visitors tourism revenue indicators help provide value while cultivating business networks, strengthening a core effort for tourism as an economic driver in the community.

We continue to use LT AC support to leverage substantial amounts of additional funding for our economic development efforts. Attendance at our events and programs means additional tourist dollars spent in Walla Walla. It is estimated that for every dollar brought into the Museum by tourists, approximately $30 are spent by these visitors at local businesses. Tourism dollars are passed along numerous times within our community, benefiting several businesses and families. Enhanced programming with a corresponding increase in promotion and publicity will produce strong growth in attendance and operating revenues for the Museum, as well as increase business and tax revenues for our community.

General Discussion The Museum Board of Directors have initiated the first stage of the 2016-19 Strategic Plan to further strengthen the Museum's financial stability, increase the annual budget, enhance the ability to obtain and preserve artifacts in the permanent collection, and grow annual attendance. The Museum is already in a stage of growth, in spite of the temporary weather related set back, coordinating ongoing research in the Latino community for future exhibits and the very successful opening ofthe new Folk Art Exhibit - The Colors of Life. Other new exhibit plans and ideas for programming are in the works for the community to anticipate in the coming year. Board, staff and special committee members remain energized and committed to goals and expectations they have set. They meet regularly to implement and act on plans to streamline fundraising, assess programs-for viability and make contact with community businesses and leaders to develop support and foster additional and new resources for Fort Walla Walla Museum.

Over the past decade, we expanded hours, created new services, enhanced facilities, improved artifact preservation, and hosted record numbers of visitors. Introduced in 2010, our Heritage Resource Services Program continues to augment our income. As is typical with museums, membership and admission revenues cover less than 20% of our operating costs. Support from individuals, corporations, granting organizations, and the Lodging Tax Advisory Committee therefore remain essential. We sincerely appreciate our continued partnership with the City of Walla Walla, LTAC and the lodging industry towards the goals of discovering, preserving and sharing the cultural heritage of our area and of further strengthening our community through economic development.

7 Fort Walla Walla Museum i I ! 1st Qtr 2017- Jan 1- Mar 31, 2017 City o! Walla Walla Re~______Documentation for the $8,750 pmt request i I I

1 1 I I Vendor 1 Payment 1 Pmt Date I Check # ! Builders Hdw & Supply 1 $ 63.62 I 1/27/2017 1 17175 I

1 $ 172.38 1 3/16/20171 17238 1

I 1 Cardmember Services $ 482.70 1 3/13/2017 1 17229 (The Home Depot)

Cascade Natural Gas I $ 1,118.26 I 1/27/2017 17176 : Cascade Natural Gas I $ 649.65 I 3/1/2017 17217 I Cascade Natural Gas ! $ 533.48 I 3/28/2017 17259 1 CenturyLink 1$ 229.08 1/27/2017 ' 17177 1

CenturyLink j$ 228.44 2/20/2017 17206 I CenturyLink 1$ 228.63 31/6/17 17239 1 1 1 Johnson Controls 1$ 177.94 1 3/10/2017 17228 1 1 Pacific Power $ 1,250.43 1/27/2017 17179 Pacific Power $ 1,184.59 I 3/1/20171 17218 Pacific Power $ 1,111.02 1 3/28/2017 1 17258 1 I ! 1 1 !j------_ ..- --.. - Snyder Crecelius --I $ 285.68 i 1/27/2017 ; 17181 ! - I------r- I I 1 -- Stoneway Electric 3/16/2017 j 17246l - 1$ 268.70 i i I I I I Sun Rental Center 816.75 ! 1/27/20171 17182 I ! $ I Sun Rental Center ! $ 408.38 i 3/7/20171 17223 i I 1 1 1 I I Walla Walla Electric 18.51 1/27/2017i 17184 I ---- 1$ I Walla Walla Electric 297.89 ~16/2017 17248 , $ 1 ! PocketkNet Communications 1$ 69.00 1/17/2017 17170 I $ 69.00 2/14/2017j 17198 $ 69.00 3/16/2017 17243 ! 1 I I I Total ! $ 9,014.43 I I I The Borleske Association c/o Whitman College 0 345 Boyer Avenue 0 Walla Walla, WA 99362 0 509-527-5145

April 17,2017

Nabiel Shawa, City Manager City of Walla Walla 15 N. 3 rd Avenue Walla Walla, WA 99362

Re: Borleske Association - 2017 First Quarter Report

Dear Mr. Shawa:

Enclosed please find a copy of Borleske Association's first quarter report for 2017. The report includes the Borleske Event Report, spring schedules for both Martin Field and Borleske, the March 31, 2017 budget report, and invoice documentation to support expenses.

If you have any questions or concerns, please do not hesitate to contact me.

Sincerely,

Peter W. Harvey Secretary and Manager

PWH/nj

City of Walla Walla 0 Walla Walla Public Schools • Whitman College BORLESKE ASSOCIATION QUARTERLY REPORT January 1, 2017 - March 31,2017

Annual Meeting: The annual meeting of the members of the 801'leske Association and of the Board of Directors was held on Monday, JanuaIY 23 , 2017. The following directors were elected to the BOI'leske Association Board:

Whitman College Dean Snider and Peter Harvey Walla Walla Public Schools Ted Cohan and Wade Smith Walla Walla Community Dominick Elia City of Walla Walla Barbara Clark and.Jerry Cummins

The Board elected the following officers:

President Dominick Elia Vice-President Jerry Cummins Secretary Peter Harvey Treasurer Ted Cohan

Tourism: Between February 25 and March 31 , 2017, BOI'leske hosted six events with over 222 out-oF-town participants and 250 out-oF-town spectators. All six events involved overnight stays. (See attached Borleske Event Report). Also attached are the spring schedu les for BOI'leske and Martin fields.

ZachaIY Fraser, General Manager for the Walla Walla Sweets continues to serve as liaison between the BOI'leske Association and Visit Walla Walla. Dean Snider also no\-v serves on the Visit Walla ""Valla Board.

The Walla Walla Sweets will be opening their seventh season on June 2,"1 and have 32 home games scheduled.

Maintenance and Facilities Improvement For the first quarter, the Maintenance Supervisor focused on convelting the field ti'om football to with no issues. The winter turF is in excellent condition. The track did not experience damage despite the diFficult winter. There are no major capital projects scheduled for 2017. The Board will be updating its long range Facilities plan.

Bodeske Association Budget Attached is the budget report For March 3 I, 2017. Revenues are on schedu Ie and expenses are close to budget with no unusual items to report.

Attachments • Borleske Event Report • Spring Schedules • March 3 I, 2017 Budget Report • Invoices documenting I s l quarter expenses Tourism Summary Report Date Activity/Event Days Out of Total Out of Total Over Comments Town PaIticipants Town Spectators night Participants* Spectators* stay 2/25- Whitman 2 28 56 75 90 Yes 2/26 Baseball 3118- Whitman 2 26 54 80 100 Yes 3119 Baseball 3/22 Whitman 1 28 56 50 100 No Baseball 3/30 Whitman 1 28 56 45 65 No Baseball 411- Whitman 2 32 60 80 110 Yes 4/2 Baseball 411- 2 400 420 50 110 Yes 4/2 Frisbee Borleske Stadium Suring Schedule - 2017 Date Event Time Concessions Sat. 2/25 Whitman Baseball vs. Whitworth (2) Ilpm Yes Sun. 2/26 Whitman Baseball vs. Whitworth (1) Ilpm Yes Sat. 3118 Whitman Baseball vs. George Fox (2) Ilam Yes Sun. 3119 Whitman Baseball vs. George Fox (2) Ilpm Yes Tue.3/21 Whitman Baseball vs. WhitwOlth (2) 3pm Yes Thurs. 3/30 Whitman Baseball vs. Lewis & Clark (2) 7 innings 3pm Yes Sat. 411 Whitman Baseball vs. UPS (2) 12pm Yes Sun. 4/2 Whitman Baseball vs. UPS (1) 12pm Yes Sat. 4/14 Whitman Baseball vs. Lintield (1) 3pm Yes Sat. 4/15 Whitman Baseball vs. Linfield (2) 12pm Yes

Martin Field Suring Schedule - 2017 Sat. 411 Special Olympics 10-11 :30am Sat. 411 Onionfest Ultimate Frisbee Tournament Noon-8:00pm Sun. 412 Onionfest Ultimate Frisbee Tournament All Day Sat. 4/8 Special Olympics 10-11 :30am Sat. 4/15 Special Olympics 10-1 1:30am Sat. 4/22 Special Olympics 10-11 :30am Sat. 4/29 Special Olympics 10-11 :30am Sat. 4/29 Ultimate Frisbee Regional Tournament Noon-8:00pm Sun. 4/30 Ultimate Frisbee Regional Tournament All Day Sat. 5113 Special OlympiCs 10-11 :30am Sat. 5/20 Special Olympics 10-11 :30am Sat. 5/27 Special Olympics 10-11 :30am BORLESKE STADIUM ASSOCIATION Budget Report March 31 , 2017

Operating Fund

Actual Budget Variance

Beginning Cash Balance $ 10,000.00 $ 10,000.00 $

REVENUES: Member Fees-City-Current Year 56,250.00 (56,250.00) - Prior Year 18,750.00 18,750.00 Member Fees-Whitman 37,500.00 75,000.00 (37,500.00) Member Fees-School District 75,000.00 (75,000.00) Rental Income - Sweets 11,100.00 (11,100.00) Rental Income - Other 1,000.00 1,900.00 (900.00) Donations Interest Income 0.34 10.00 (9.66) Borleske Trust Fund 3,988.98 4,000.00 (11 .02)

Tolal Revenues 61,239.32 242,010.00 (180,770.68)

EXPENDITURES: Administrative costs 497.23 1,200.00 702.77 Insurance 114.82 150.00 35.18 Legal & Professional Fees 1,125.00 4,500.00 3,375.00 Maintenance 5,073.43 30,000.00 24,926.57 Rentals 408.00 2,700.00 2,292.00 Retirement 737.75 3,740.00 3,002.25 Payroll Costs 20,026.21 92,048.00 72,021 .79 Supplies-Ag/Ground 1,527.11 25,000.00 '23,472.89 Supplies-Maintenance 1,155.24 13,000.00 11 ,844.76 Telephone & Internet 279.82 1,000.00 720.18 Travel 500.00 500.00 Uilities-Propane 853.45 800.00 (53.45) Utilities-Electricity 3,399.29 15,000.00 11,600.71 Utilities-Sanitation 308.08 5,000.00 4,691 .92 Utilities-Water 4,257.59 35,000.00 30,742.4 1 Transfer to Capital Projects Fund 12,372.00 12,372.00

Total Expenditures 39,763.02 242,010.00 202,246.98

Ending Cash Balance $ 31.476.30 $ 10,000.00 $ 10,000.00

Capital Projects Fund

Beginning Balance $ 31,181.00 $ 31,181.00 Grants Interest earned Operating transfers in 12,372.00 Capital Outlay purchases

Ending Balance $ 31 ,181 .00 $ 43,553.00 S 010 Accrued Int

Fund Investment Allocation % GF 16,200,000 90.00% $18,000,000 Streets 300,000 1.67% Housing $100,000 0.56% Drug Fund $200,000 1.11% Code Enforcement $100,000 0.56% Cemetery $600,000 3.33% Dispatch $500,000 2.78%

Total Investment 18,000,000 100.00%

Total Accrued Int $16,491.92 92 Credit Debit 010.000.36110.0000 O'IOlnt 14842.73 112.000.36110.0000 112 Int 274.87 123.000.36110.0000 123 Int 91 .62 137.000.36110.0000 137 Int 183.24 168.000.36110.0000 168 Int 91.62 190.000.361 '10.0000 '190 Int 549.73 510.000.36110.0000 510 Int 458.11 $16.491 .92

010.000.124 11.0000 010 Acc rued Int 14842.73 112.000.12411 .0000 112 Accrued Int 274.87 123.000.12411 .0000 123 Accrued Int 91 .62 137.000.12411 .0000 137 Accrued Int 183.24 168.000.12411.0000 168 Accrued Int 91 .62 190.000.12411 .0000 190 Accrued Int 549.73 510.000.12411 .0000 510 Accrued Int 458.11 $16,491 .92 Marketi ng Activity Report

1st Quarter 2017 Advertising

Print Issue Circulation Portland Monthly Jan 51,588 Washington State Wine Tour Guide Jan 375,000 Northwest Travel Magazine Jan 45,000 Seattle Met Feb 55,331 Seattle Bride Magazine Feb 20,000 Travel 50 (Vacation Publications) March 115,000 Edibles March 100,000

Digital

• TripAdvisor web banners and destination page sponsorship for Jan-Mar County Co -op o 7,447 destination page views o 240 clicks to the site from the destination page o 4,243 web banner impressions, 42 clicks for. 99% CTR

• Google Display Network advertising

JANUARY: Brand Awareness Impressions: 1,035,617 Clicks: 2,614 CTR: .25%

February is for Foodies Impressions: 29,990 - Clicks: 75 - CTR: .25%

FEBRUARY: February is for Foodies Impressions: 1,265,613 - Clicks: 2,384 - CTR: .19%

MARCH: Brand Awareness Impressions: 3,273,721 - Clicks: 6,255 - CTR: .19% February is for Foodies Impressions: 736,004 - Clicks: 1,211 - CTR: .16%

Facebook and Instagram advertising

FEBRUARY February is for Foodies Impressions: 57,980 Clicks: 1,378 CTR: 2.68%

MARCH Brand Awareness Impressions: 148,627 - Clicks: 3,118 - CTR: 2.10%

Radio Week of 1/23,2/6,2/13: Boise, Seattle, Spokane and Portland Weeks 2/20, 2/27, 3/6: Boise, Seattle, Spokane, Portland, Tri-Cities, Yakima Website Stats

01-16 01-17 QoQ sessIons 176,720 77,236 -56% users 132,689 60,444 -54% page vIews 287,249 218,865 -24% avg. session duration 0:01:20 0:02:07 59% pages / session 1.63 2.83 74% bounce rate 76.44% 49.76% -35% . . organic sessIons 32,375 41,756 29% referral sessions 13,973 10,523 -25% direct sessions 21, 084 7,938 -62% email sessions 235 22 -91% social sessions 75,993 754 -99% display sessions 32,516 13,022 -60% Direct traffic: those who type ;n www. wallawalla. org d;rectly ;nto search bar. Referral traffic: those who were referred to the webs;te v;a outs;de Unk ;nclud;ng partner webs;tes. Organic search: those who spedfkally searched for Walla Walla v;a search eng;ne. .

Overview: - Traffic to the website is down 56% in Q1 2017 over Q1 2016 The reason for this is two-fold: o We were well into the Port Co-op digital buy through March of 2016 and it has not yet started in 2017 o We had a huge spike in Facebook impressions in March of 2016 because of a mistake by Facebook that month that we were not charged for, however, that created a bump that won't be repeated in subsequent years Page views are up 24% in Q1 2017 over Q1 2016 Average session duration is up Top referral pages include: 1. Wallawallawine.com with 1,101 sessions 2. winecountrywashington.com with 732 sessions 3. Wallawalla.gov with 351 sessions 4. Union-bulletin.org with 156 sessions 5. wwvchamber.com with 89 sessions

Landing Page Observations The homepage was the top landing page with 22,355 sessions Lodging was the landing page with the longest average session duration, followed by restaurants Visitors who landed on the home page had the highest pages per session with 5.11 The webcams page had the lowest bounce rate of 12%

Avg . Pagesl Landing Page Sessions Session Bounce Rate Session Duration

I 22a55 0:02:53 5·u 28.45% labout-walla-wallal 3,776 0:00:35 1·37 86.18% Iwineriesl 4,364 0:03: 28 2.69 48.26% Ithings-to-dol 5,953 0:02:18 2.15 58.63% labout-walla-walla/web-camsl 1,524 0:00:56 1.16 8.46% lea lendar-of-eventsl 1,857 0:01:31 1.83 47. 28% Irestaurantsl 1,871 0:03:46 2.02 45 .00% Ilodgingi 1,867 0:04:43 2.67 34.23% Iwineries/wine-tours- lA0 7 0:03:10 2.28 56.15% tra nsportationl Iweatherl 768 0:01:24 1.66 66.15%

Geographic Market Activity

16-Jan Jan-17 % Change Seattle - Tacoma, WA 2,837 2,987 5% Bellevue, WA 23 2 283 22% Pasco, Richland, Kennewick, WA 883 571 -35% Yakima, WA 129 120 -7% Walla Walla, WA 3,107 3,197 3% Spokane, WA 817 665 -19% Portland, OR 806 816 1% Los Angeles, CA 180 178 -1% San Francisco - San Jose, CA ~9~ ~75 -8%

Boise,lD 3~3 249 -20% San Diego, CA 77 64 -~7% Orange County, CA 37 6~ 65%

Sacramento, CA 27 n -59% Phoenix, AZ 67 63 -6% Denver, CO 70 56 -20%

~6-Feb Feb-~7 % Change

Seattle - Tacoma, WA 3,990 4,~99 5% Bellevue, WA 258 237 -8% Pasco, Richland, Kennewick, WA 994 944 -5% Yakima, WA 238 ~80 -24% Walla Walla, WA 3,~36 3,697 ~8%

Spokane, WA ~,~oo 930 -~5%

Portland, OR ~,355 770 -43% Los Angeles, CA 5,858 ~88 -97% San Francisco - San Jose, CA ~t468 354 -76% Boise,lD 506 238 -53% San Diego, CA 847 95 -89% Orange County, CA 687 57 -9 2% Sacramento, CA 27 30 n% Phoenix, AZ 67 64 -4% Denver, CO 70 85 21%

Mar-~6 Mar-~7 % Change

Seattle - Tacoma, WA 6,978 6,5~7 -7%

Bellevue, WA 570 4~4 -27% Pasco, Richland, Kennewick, WA 945 979 4% Yakima, WA 207 227 ~o% Walla Walla, WA 3,~80 3t497 ~o%

Spokane, WA ~t456 ~,~43 -2~%

Portland, OR 2,853 ~,537 -46% Los Angeles, CA 33,774 308 -99% San Francisco - San Jose, CA 6,506 659 -90% Boise,ID 11.26 518 -54% San Diego, CA 3,347 103 -97% Orange County, CA 3,241 93 -97% Sacramento, CA 428 102 -76% Phoenix, AZ 366 78 -79% Denver, CO 290 133 -54%

Activity by Geographic Region Seattle Visits are down 1% Most visited pages: Things to do, February is for Foodies, Lodging

Walla Walla - This geographic region is composed of those people who are physically in Walla Walla. Very likely, a great number of these people are visiting based on their website activity being consistent with those from outside areas Visits are up 10% - Most visited pages: February is for Foodies, Restaurants, Things to do

Spokane Visits are down 19% - Most visited pages: Things to do, February is for foodies, lodging

Yakima - Visits are down 8% - Most visited pages: Things to do, Lodging, Arts and culture

Portland Visits are down 38% - Most visited pages: Lodging, February is for foodies, Things to do

Los Angeles Visits are down 98% - Most visited pages: Things to do, Wineries, Getting here

San Francisco Visits are down 85% - Most visited pages: Things to do, Golfing, Wineries Device Overview

DESKTOP Jan - ~6 Jan-~7 YoY

sessions ~0,~64 H,~83 ~o% avg. session duration 0:03:06 0:02:25 -22%

pages I session 2.84 3 · ~3 ~o% bounce rate 42.40% 45.58% 8% MOBILE

sessions 7t33~ 6,875 -6%

avg. session duration 0:0~:~8 0:0~:23 6%

pages I session ~ · 58 2 · ~9 39% bounce rate 7~·87% 57. 05% -2l% TABLET sessions 2,559 2,077 - ~9% avg. session duration 0:02:58 0:02:25 -~9%

pages I session 2·44 3·m 23% bounce rate 5~·27% 45·n % -n%

DESKTOP Feb-~6 Feb-~7 YoY

sessions n,845 ~0,639 -~7% avg. session duration 0:02:57 0:02 : ~8 -22% pages I session 2·79 2.96 6% bounce rate 43.92% 46.97% 7% MOBILE

sessions 25,823 ~0,~09 -6~%

avg. session duration 0:00:48 0:0~:~5 56%

pages I session ~.29 2.~ 63%

bounce rate 85·0~% 58.3 2% -3~% TABLET sessions 3, 609 2t456 -3 2% avg. session duration 0:02:26 0:02:34 5% pages / session 2.29 3·~4 37% bounce rate 58.63% 46.70% -20%

DESKTOP Mar-~6 Mar-~7 YoY sessions ~6,905 U,283 -27% avg. session duration 0:02:37 0:03:06 ~8% pages / session 2.6 3·8~ 47% bounce rate 49.84% 34.06% ' -3 2% MOBILE sessions 93,48~ ~6,438 -82% avg. session duration 0:00:43 0 : 0~:06 53% pages / session ~ . ~8 ~·94 64% bounce rate 89.50% 65.83% -26% TABLET sessions 5,376 4,~76 -22% avg. session duration 0:0~ : 59 0:02:20 ~8% pages / session ~ · 97 2·73 39% bounce rate 65·53% 53.40% -~9% Website Traffic Trends

Website Sessions

140,000

120,000

100,000

80,000

60,000

40 ,000

20 ,000 o I I I Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec

_ 2017 2016

Unique Visitors

100,000 90,000 80 ,000 70,000 60,000 50,000 40 ,000 30 ,000 20 ,000 10 , 00~ I Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec

_ 2017 2016 Visitor Guide Views 700

600

500

400

300

200

100 o I •Jan •Feb Mar Apr May Jun July Aug Sept Oct Nov Dec . 2017 2016

"Visitor Resources" Download Activity

Q~2m6 Q~2m7 YoY

Winery Guide ~35~ ~oo~ -26% Visitors Guide Online 849 ~97 -77% Walla Walla Bicycle Map n6 ~7~ 47%

Wine & Dine Guide ~87 ~34 -28%

Walking Tours Brochures 57~ ~36 -76% Walla Walla Valley Farm Map 74 46 -38%

Walla Walla Meeting and Events ~20 5~ -58% Lewis & Clark in Walla Walla County 56 43 -23% City of Walla Walla Bicycle Routes and Lanes 54 84 56%

A Walking Tour of Public Sculpture 33 22 -33% Kirkman House Museum Brochure 58 38 -34% Whitman Sculpture Walk Brochure 30 20 -33% SOCIAL MEDIA ENGAGEMENT

Facebook Insights • Total likes as of 3/31/17: 7,197 • The page increased total likes over the course of the first quarter by 152 • The graph below tracks the daily number of "likes" in the quarter

Unlikes Organic Likes Pa id Likes - Net Likes DESTINATION MARKETING Public Relations

Q1 2017 PR TACTICS

FalllWinter Media Invitation Media follow-up and media visit coordination resulting from fall/winter media invitation.

Sweet Onion Promotions Initial outline and discussion regarding two Sweet Onion related promotions: Sweet Onion Wine April Fools and Sweet Onion Harvest Pike Place Market.

Website Pressroom Updates Update pressroom at WallaWalla.org with current press releases and story clippings.

LGBTQ Media Invitation Research, draft, and distribute invitation/pitch to media representing the LGBTQ community in the Pacific Northwest and nationally.

Walla Walla Wine Train Public and media relations assistance and recommendations to Guy and Robin Glaser for their planned Walla Walla Wine Train excursions. Identify potential media coverage outlets including Journey, Northwest Travel, Seattle Magazine, and Alaska Airlines Magazine.

Tradeshow Media Follow Up Research, vetting, and follow-up with media leads generated at regional tradeshows and industry events including Taste Washington and the Walla Walla Wine events in Portland and Seattle.

Sweet Onion Promotions Initial outline and discussion regarding two Sweet Onion related promotions: Sweet Onion Wine April Fools and Sweet Onion Harvest Pike Place Market.

February is for Foodies Address client concerns re: attendance/participation at events, distribute calendar of events to regional (Tri-Cities, Seattle, Portland) media outlets. Extend invitation to select journalists.

Alaska Airlines Fare Sale - Omaha Distribute Omaha-Walla Walla fare sale information to travel media outlets and contacts in the Omaha market.

1889 Magazine Photography Assistance Assist 1889 - Washington's Magazine editors with photographer suggestions and image selections for upcoming Walla Walla winemaker feature/profile. Edible Publications Draft Walla Walla sponsored content for advertorial scheduled to appear in Edible Seattle and Edible Portland.

Q1 2017 MEDIA VISIT PLANNING

Michelle Yu - Travel About - media visit coordination Media visit coordination for the four Canadian bloggers who visited Walla Walla in early January.

Erin Lynch - Platings & Pairings - media visit coordination Planning for Erin's visit in coordination with February is for Foodies, scheduled for mid-February, including a day spent with Andrae Bopp.

John Nelson - Spokesman-Review & Alaska Airlines - media visit coordination Media visit planning and coordination for John Nelson's Walla Walla travel/outdoors feature in the Spokesman-Review, and Walla Walla cycling feature in Alaska Airlines Magazine.

Nyssa Chopra - The Cultureur - media visit planning Connect Ron and Nyssa on winery sponsorship opportunity at Seattle area law conference. Coordinate with Nyssa on possible Gilmore Girls themed media visit and story opportunity.

Martin Skegg - Portland Mercury Media visit planning and coordination for Martin Skegg, wine and travel writer for Portland Mercury, for April visit to Walla Walla and subsequent feature editorial coverage.

Kristen Russell- Seattle Magazine Media visit planning and coordination for Kristen Russell, for a Walla Walla feature scheduled for the August "Wine Country Getaways" issue of Seattle Magazine.

FalllWinter Media Visit Follow-up On-going communication/outreach to the following journalists, who expressed interest in a Walla Walla media visit as a result of the fall/winter invitation, but whose schedules wouldn't allow a visit until spring/summer of 2017:

Rachel Hart- Seattle Maaazine Susan Sims - Fido Friendlv Ally Gradley- Gumboot Glam Jim Gordon - The Travel Guvs Janna Graber - Go World Travel Emma Krasov - Real Travel Adventures Cassandra Anderton- Good Life Vancouver Joe Mirag/iotta - Joe 's Dailv

Q1 2017 KEY COVERAGE February 5, 2017 Great Northwest Wine "Walla Walla builds on reputation as wine destination" Feature on Walla Walla's evolution as a wine and tourist destination. http://www.areatnorth\lvestwine.com/20 17/ 02/05/walla-wa Iia-bu ilcls-on-reoutation-a s­ wine-destination/

February 5, 2017 The Buffalo News "Wine Trip To Walla Walla" Warren Colville's travel feature in The Buffalo News about a multi-day wine tasting trip to Walla Walla. iltto://buffalonewscom/2017102/05 Ii' 'ie-l";o-walla-,Nalla-I,jashinaton!

February 1 0, 2017 The Daily Meal "Winning Walla Walla Wines" Overview of Walla Walla as a wine destination, including specific reference to individual standout wines. h lt~:, Iww\iV. thedal'\, meal.com/travel \/,;'1 'l'no-walla-\iva Iia -wines

February 20, 2017 Wine Enthusiast "Turning Rocks Into Wine" Sean Sullivan's feature on The Rocks District in Walla Walla, and its evolution/vision among AVAs. htto ://wwvv. wi'iemao .com/20 17/0200 'tel rn IIla -"ocks-wine/

March 8, 2017 Platings & Pairings "A day in Walla Walla with Chef Andrae Bopp" Erin Lynch's feature about a day spent in the kitchen, tasting rooms, vineyards, and farms of Walla Walla. http://www.olatinasandoairinas.com/a-ci av-in -iJva lI a -\iVa lIa -with-chef- and rae-booo/

March 18,2017 The Spokesman-Review "Walla Walla is all about reds, whites and the Blues" John Nelson's feature travel/wine/outdoors story about Walla Walla's abundant wine and recreation opportunities. htto://www.sookesman.com stories/20 17I mar/18/walla-walla-is-all-about-reds-whites­ and-the-bluesl

March 22, 2017 The Daily Meal/Urban Bliss Life "Wine Bliss: Basel Cellars in Walla Walla, Wash." Marlynn Schotland's review of Basel Cellars, one of five winery reviews from her recent visit to Walla Walla. h tto ://www.urbanblisslife.com/20 17 103/22/basel-cella rs-estate-wi nerv-walla-INa lIal

MARCH 2017 PR RESULTS Total Print Circulation: 4,266,158 Unique Visitors Per Month: 97,357,628 Value: $87,475

Q1 2017 PR RESULTS Total Print Circulation: 5,862,397 Unique Visitors Per Month: 153,210,233 Value: $256,230

2017 YTO PR RESULTS Total Print Circulation: 5,862,397 Unique Visitors Per Month: 153,210,233 Value: $256,230

### Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Walla Walla Valley Wine Alliance

Ql 2017 Activity

In the first quarter of 2017, the Wine Alliance focused on producing the Reveal Walla Walla Valley Wine Futures Auction, in addition to two off-site events in Portland and Seattle.

• Reveal Walla Walla Valley is an industry event targeting high-end industry buyers from across the country; the target audience is primarily Seattle, Portland as well as trade (restaurants, distributors, specialty wine shops, country clubs, resorts) in WA, OR, and CA. • Unlike many other such auctions (e.g., Premiere Napa Valley, Willamette Valley Auction), our guests pay their own air travel and lodging expenses and choose to make food and wine purchases during their business travel time. • Branding and design for all Wine Alliance events is intended to enhance the Walla Walla brand, which is a critical part of Reveal's production.

Costs associated for the 2017 event include the following:

Save the Date and Agency Green Rubino INV- Services 117030 $2,200.00 Invitation design Green Rubino INV- 117264 $3,000.00 Badge and lanyard design Green Rubino INV- 117265 $1,034.15 Reveal Mailing and Printing Green Rubino INV- 117760 $4,944.23 Reveal Print costs Green Rubino INV- 117761 $534.00 Design and Printing Color Green Rubino INV- Catalogs 118495 $6,660.98 Trademark Search and Green Rubino INV- Registration 116745 $360.00 Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

TOTAL $18J33.36

Invitation metrics:

Number of invited guests (by mail or personal invitation): 791

States: AZ, AK, CA, CO, CT, DC, FL, GA, HI, lA, ID, IL, IN, KS, KY, LA, MA MD, MI, MN, MO, NC, NE, NH, NJ, NVNY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, and WI.

Countries: Canada (BC, CA, NS, ON)

Media: SOMM Journal's Anne Sampson (Jan 25-26, 2017)

• Offsite events: Ql the Wine Alliance held an event for 791 trade and consumer guests in Seattle and a completely sold-out event for 802 trade and consumer guests in Portland. • Media: Alliance staff work with local, regional and national media daily. The metrics for 01 are as follows:

Total Reach : 99,606,027

Media (Print, TV, Radio, Internet)

Publication Date: 01/01/2017

Outlet: Walla Walla Union Bulletin

Outlet Type: Internet, Print

Title: Walla Walla Valley business, industry to see growth, change in 2017

Source URL: http://www.union-bulletin.com/local/walla-walla-valley-business-industry-to-see-growth­ change-in/article _ afcb5dea-cef3-11 e6-8d63-873432cd5bfc. html

Circulation: 12,730

Unique Visitors Per Month: 57,933

Publication Date: 01/01/2017

Outlet: Oregonian Online

Outlet Type: Internet

Title: Northwest Travel Guide 2017: 25 adventures for the year ahead

Source URL: http://www.oregon live.com/travel/index.ssf/2017/01/northwesttravelguide201725.html

Unique Visitors Per Month: 11,867,500

Publication Date: 01/11/2017 Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Outlet: Oregon Wine Press

Outlet Type: Internet

Title: Sweet Sixteen

Source URL: http://www.oregonwinepress.com/harvest-2016-owb

Unique Visitors Per Month: 14,190

Publication Date: 01/12/2017

Outlet: Nw travel magazine

Outlet Type: Internet

Title: Walla Walla Wine @ McCaw Hall

Source URL: http://nwtravelmag.com/walla-walla-wine-mccaw-hall/

Unique Visitors Per Month: 9,204

Publication Date: 01/13/2017

Outlet: SFGate

Outlet Type: Internet

Title: Announcing the Chronicle's 2017 Wine Competition Winners - SFGate

Source URL: http://www.sfgate.com/chroniciewinecompetition/articie/SF-Chronicle-Wine-Competition­ Winners-2017 -1 0856547.php

Unique Visitors Per Month: 23,964,344

Publication Date: 01/16/2017

Outlet: Napa Valley Register Online

Outlet Type: Internet

Title: How well do you know the world? Try this 2017 travel quiz

Source URL: http://napavalleyregister.com/travel/how-well-do-you-know-the-world-try-this­ travel/article b7b460f5-28c1 -590 1-8435-94dd3cc74d51 .htm l

Unique Visitors Per Month: 324,599

Publication Date: 01/18/2017

Outlet: Wine Business Monthly Online

Outlet Type: Internet Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Title: Announcing the Chronicle's 2017 wine competition winners - SFGate

Source URL: http://www.winebusiness.coml?go=getBlogEntry&datald=179163

Unique Visitors Per Month: 185,907

Publication Date: 01/19/2017

Outlet: Sun Online

Outlet Type: Internet

Title: Narrowing hundreds of wines to top 50

Source URL: http://www.lowellsun.com/whatdouwannado/ci 30734995

Unique Visitors Per Month: 319,106

Publication Date: 01/24/2017

Outlet: Walla Walla Union Bulletin

Outlet Type: Internet, Print

Title: Lodging tax tug of war resumes

Sou rce U RL: http://www.union-bulletin.com/news/local_governments/walla_walla/lodg ing-tax-tug-of-war­ resumes/article_1 ec7772e-e26d-11 e6-a488-a733dOf05c1 e.html

Circulation: 12,730

Unique Visitors Per Month: 57,933

Publication Date: 01/24/2017

Outlet: Tasting Panel Online

Outlet Type: Internet

Title: January-February 2017

Source URL: http://www.tastingpanelmag.com//Publication/l NTERNALl2017IJanuary-February - 2017/Blue-Reviews-EXTRA-January-February-2017.aspx

Unique Visitors Per Month: 9,481

Publication Date: 01/25/2017

Outlet: Wine & Spirits Online

Outlet Type: Internet

Title: Wine & Spirits Magazine I Cabernet at the 46th Parallel Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Source URL: http://www.wineandspiritsmagazine.com/news/entry/cabernet-at-the-46th-parallel

Unique Visitors Per Month: 26,064

Publication Date: 01/30/2017

Outlet: 0 Magazine

Outlet Type: Internet

Title: Upcoming Opportunities to Taste and Travel

Source U RL: https:llwww.dmagazine.com/food-d rinkl20 17/0 1/upcom ing-opportun ities-to-taste-and-travell

Unique Visitors Per Month: 442,592

Publication Date: 02/04/2017

Outlet: Stranger Online

Outlet Type: Internet

Title: 89 Arts & Culture Events In Seattle This February 2017 To Get Tickets For Now

Sou rce U RL: http://www.thestranger.com/th i ngs-to-do/24845589/89-arts-and-cu Itu re-events-in-seattle­ this-february-2017 -to-get-tickets-for -now

Unique Visitors Per Month: 2,096,759

Publication Date: 02/04/2017

Outlet: Winederlusting

Outlet Type: Internet

Title: Columbia Valley Washington Wine Country Guide I Winederlusting.com

Source URL: http://winederlusting.com/wine-regions/columbia-valley-washington-wine-country-guidel

Unique Visitors Per Month: 27,978

Publication Date: 02/05/2017

Outlet: Great Northwest Wine

Outlet Type: Internet

Title: Walla Walla builds on reputation as wine destination

Source URL: http://www.greatnorthwestwine.com/2017/02/05/walla-walla-builds-on-reputation-as-wine­ destinationl

Unique Visitors Per Month: 28,568 Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Publication Date: 02/08/2017

Outlet: Wine Press North West

Outlet Type: Internet

Title: Great Northwest Wine: Fascination grows for Walla Walla wines

Source URL: http://www.winepressnw.com/2017/02/08/4155716/great-northwest-wine-fascination.html

Unique Visitors Per Month: 12,619

Publication Date: 02/08/2017

Outlet: Wine Business Monthly Online

Outlet Type: Internet

Title: Spread the Love and Go Wine Tasting This Month

Source URL: https://www.winebusiness.coml?go=getBlogEntry&datald=180267

Unique Visitors Per Month: 185,907

Publication Date: 02/08/2017

Outlet: Tri-City Herald Online

Outlet Type: Internet

Title: Fascination grows for Walla Walla wines

Source URL: http://www.tri-cityherald.comlliving/food-drinklwine/article131276734.html

Unique Visitors Per Month: 820,526

Publication Date: 02/09/2017

Outlet: Wine Business Monthly Online

Outlet Type: Internet

Title: Wine Enthusiast Reviews for February 2017

Source URL: https://www.winebusiness.coml?go=getBlogEntry&datald=180329

Unique Visitors Per Month: 185,907

Publication Date: 02/09/2017

Outlet: Northwest Guardian

Outlet Type: Internet Walla Walla Valley Wine Alliance Q 1 2017 LTAe Report

Title: How to say 'I love you'

Source URL: http://www.nwguardian.com/2017/02/09/26685/how-to-say-i-love-you.html

Unique Visitors Per Month: 5,189

Publication Date: 02/09/2017

Outlet: Bellingham Herald Online

Outlet Type: Internet

Title: Fascination grows for Walla Walla wines

Source URL: http://www.bellinghamherald.com/living/food-drink/article131584559.html

Unique Visitors Per Month: 833,917

Publication Date: 02/09/2017

Outlet: Luxury Guide

Outlet Type: Internet

Title: Winning Walla Walla Wines

Source URL: hUp://www.justluxe.com/community/winning-walla-walia-wines a 1965142.php

Unique Visitors Per Month: 1,021,785

Publication Date: 02/10/2017

Outlet: Daily Meal

Outlet Type: Internet

Title: Winning Walla Walla Wines

Source URL: http://www.thedailymeal.com/travel/winning-walla-walla-wines

Unique Visitors Per Month: 1,157,152

Publication Date: 02/12/2017

Outlet: Olympian Online

Outlet Type: Internet

Title: King Cab still dominates Walla Walla Valley, where new wines delight

Source URL: http://www.theolympian.comlliving/food-drinklarticle131588649.html

Unique Visitors Per Month: 843,907 Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Publication Date: 02/12/2017

Outlet: Dolphnsix

Outlet Type: Internet

Title: King Cab still dominates Walla Walla Valley, where new wines delight

Source URL: http://www.dolphnsix.com/news/2766018/king-still-dominates-walla-valley-where

Unique Visitors Per Month: 11,279

Publication Date: 02/20/2017

Outlet: Wine Enthusiast Online

Outlet Type: Internet

Title: Turning Rocks Into Wine I Wine Enthusiast Magazine

Source URL: http://www.winemag.com/2017/02/20/turning-rocks-wine/

Unique Visitors Per Month: 464,727

Publication Date: 02/21/2017

Outlet: Trazee Travel

Outlet Type: Internet

Title: Washington State Wine Tours - Trazee Travel

Source URL: http://www.trazeetravel.com/trends/food-d ri nk -trends/wash ingto n-state-wi ne-tou rs.p hp

Unique Visitors Per Month: 30,649

Publication Date: 02/21/2017

Outlet: PUNCH

Outlet Type: Internet

Title: Daily News: The Case Against Bar Stools, Eleven Madison Park Pop Up

Source URL: http://punchdrink.com/news/daily-news-case-bar-stools-eleven-madison-park-popl

Unique Visitors Per Month: 58,051

Publication Date: 02/22/2017

Outlet: myinforms.com

Outlet Type: Internet

Title: Turning Rocks Into Wine I Myinforms Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Source URL: http://myinforms.com/en-us/a/76218297 -turning-rocks-into-winel

Unique Visitors Per Month: 1,204,044

Publication Date: 02/22/2017

Outlet: Terroirist

Outlet Type: Internet

Title: Daily Wine News: Define "Luxury Wine"

Source URL: http://www.terroirist.com/2017/02/daily-wine-news-definining-Iuxury-winel

Unique Visitors Per Month: 10,281

Publication Date: 02/26/2017

Outlet: Washington Wine Report

Outlet Type: Internet

Title: Turning Rocks into Wine

Source URL: http://www.wawinereport.com/2017/02/turning-rocks-into-wine.html

Unique Visitors Per Month: 9,368

Publication Date: 02/27/2017

Outlet: Wherevent.com

Outlet Type: Internet

Title: Walla Walla Wine at Left Bank Annex

Source URL: http://www.wherevent.com/detail/Seven-Hills-Winery-Walla-Walla-Wine-at-Left-Bank-Annex

Unique Visitors Per Month: 648,552

Publication Date: 03/06/2017

Outlet: Walla Walla Union Bulletin

Outlet Type: Internet, Print

Title: Area businesses and organizations look to benefit from influx of new leadership

Source URL: http://www.union-bu lletin.com/local/area-businesses-and-organizations-Iook-to-benefit­ from-influx-of/article 899d6c3a-01b6-11 e7 -b58b-f33fd048997f.html

Circulation: 12,730

Unique Visitors Per Month: 57,933 Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Publication Date: 03/06/2017

Outlet: Stranger Online

Outlet Type: Internet

Title: Mark Your Calendar For These 38 March 2017 Food & Drink Events In Seattle

Source URL: http://www.thestranger.com/things-to-do/2017 /03/03/24979565/mark-your-calendar -for­ these-38-march-2017 -food-and-drink-events-in-seattle

Unique Visitors Per Month: 2,096,759

Publication Date: 03/08/2017

Outlet: Platings and Pairings

Outlet Type: Internet

Title: A Day in Walla Walla with Chef Andrae Bopp I Platings & Pairings

Sou rce U RL: http://www.platingsandpairings.com/a-day-in-wal la-walla-with-chef -and rae-bopp/

Unique Visitors Per Month: 43,830

Publication Date: 03/09/2017

·Outlet: Only in Your State

Outlet Type: Internet

Title: 4 Picture Perfect Vineyard Vacations You Must Take In Washington

Source URL: http://www.onlyinyourstate.com/washington/vineyard-vacations-wa/

Unique Visitors Per Month: 5,232,465

Publication Date: 03/09/2017

Outlet: National Geographic Magazine Online

Outlet Type: Internet

Title: Formed by Megafloods, This Place Fooled Scientists for Decades

Source URL: http://news.nationalgeographic.com/2017/03/channeled-scablands.html

Unique Visitors Per Month: 26,212,694

Publication Date: 03/10/2017

Outlet: Only in Your State Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Outlet Type: Internet

Title: Here's All The Proof You Need That Washington Is The Most Beautiful Place In The Country

Source URL: http://www.onlyinyourstate.com/washington/most-beautiful-state-wal

Unique Visitors Per Month: 5,232.465

Publication Date: 03/13/2017

Outlet: Wine Press North West

Outlet Type: Internet

Title: Malbec: A wine elevated by the Northwest

Source URL: http://www.winepressnw.com/2017/03/13/4155797/malbec-a-wine-elevated-by-the.html

Unique Visitors Per Month: 12,619

Publication Date: 03/13/2017

Outlet: Spin the Black Circle

Outlet Type: Internet

Title: Walla Walla's White Wines I Cheers To You

Source URL: http://pugetsoundblogs.com/cheerstoyou/2017/03/12/walla-wallas-white-winesl

Unique Visitors Per Month: 10,259

Publication Date: 03/14/2017

Outlet: Outdoors NorthWest

Outlet Type: Internet

Title: Tasting results: Malbec - a rising NW star

Source URL: http://www.winepressnw.com/2017/03/13/4155840/tasting-results-malbec-a-rising .html

Publication Date: 03/14/2017

Outlet: NWCN/NorthWest Cable News Online

Outlet Type: Internet

Title: Take a day trip to Washington State's wine regions

Source URL: http://www.nwcn.com/entertainmenUtelevision/programs/even ing/take-a-day-tri p-to­ washington-states-wine-regions/422299671

Unique Visitors Per Month: 192,214 Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Publication Date: 03/14/2017

Outlet: KING-TV Online

Outlet Type: Internet

Title: Take a day trip to Washington State's wine regions

Source URL: http://www.king5.com/entertainmenUtelevision/programs/evening/take-a-day-trip-to­ washington-states-wine-regions/422145212

Unique Visitors Per Month: 3,140,650

Publication Date: 03/15/2017

Outlet: TDS.net

Outlet Type: Internet

Title: Travel Trending with Kathy Witt: American Empress toasts Pacific Northwest wine country

Source URL: http://portaUds.neUnews/read/category/Lifestyle/articie/kathy witt- travel trending with kathy witt american empress t-tca

Unique Visitors Per Month: 10,836

Publication Date: 03/18/2017

Outlet: Spokesman-Review Online

Outlet Type: Internet

Title: Walla Walla is all about reds, whites and the Blues

Source URL: http://www.spokesman.com/stories/2017 /mar/18/walla-walla-is-all-about-reds-wh ites-and­ the-blues/

Unique Visitors Per Month: 847,391

Publication Date: 03/20/2017

Outlet: Seattle Magazine Online

Outlet Type: Internet

Title: 10 Bottles to Start a Washington Wine Cellar

Source URL: http://www.seattlemag.com/eat-and-drinkl1 O-bottles-start-washington-wine-cellar

Unique Visitors Per Month: 97,707

Publication Date: 03/21/2017 Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Outlet: Wear What When

Outlet Type: Internet

Title: Tips, Tricks, and Recommendations for Taste Washington 20171 Wine

Source URL: https:llwww.seattlemet.com/articles/2017 13/21 Iguide-to-taste-washington-20 17 -wines

Unique Visitors Per Month: 8,056

Publication Date: 03/21/2017

Outlet: kvewtv.com

Outlet Type: Internet

Title: Winter affects wine production in Walla Walla

Source URL: http://www.kvewtv.com/article/20 17 Imar/20/winter -affects-wine-prod uction-walla-wallal

Unique Visitors Per Month: 98,295

Publication Date: 03/21/2017

Outlet: kapp 35

Outlet Type: Internet

Title: Winter affects wine production in Walla Walla

Source URL: http://www.kapptv.com/article/2017/mar/20/winter-affects-wine-production-walla-wallal

Unique Visitors Per Month: 10,516

Publication Date: 03/22/2017

Outlet: Wear What When

Outlet Type: Internet

Title: Tips, Tricks, and Recommendations for Taste Washington 2017 1Wine

Source URL: https://www.seattlemet.com/articles/2017 13/21 Iguide-to-taste-washington-2017 -wines

Unique Visitors Per Month: 8,056

Publication Date: 03/22/2017

Outlet: Wine Business Monthly Online

Outlet Type: Internet

Title: Tips, Tricks, and Recommendations for Taste Washington 2017 1Wine

Source URL: https://www.winebusiness.coml?go=getNewsLink&datald=182008 Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Unique Visitors Per Month: 185,907

Publication Date: 03/23/2017

Outlet: Wine Business Monthly Online

Outlet Type: Internet

Title: 60 Walla Walla Valley Wineries and World-Renowned Winemakers and ...

Source URL: https://www.wi nebusiness.coml?go=getNewsLink&datald= 182096

Unique Visitors Per Month: 185,907

Publication Date: 03/23/2017

Outlet: Wear What When

Outlet Type: Internet

Title: Tips, Tricks, and Recommendations for Taste Washington 20171 Wine

Source URL: https://www.seattlemet.com/articles/2017 /3/21 /guide-to-taste-washington-2017 -wines

Unique Visitors Per Month: 8,056

Publication Date: 03/23/2017

Outlet: Bulletin Online

Outlet Type: Internet

Title: Washington wine bargains

Source URL: http://www.bendbulletin.com/entertainmentl5166891-151 /washington-wine­ bargains?referrer=bullet1

Unique Visitors Per Month: 192,453

Publication Date: 03/23/2017

Outlet: Walla Walla Union Bulletin

Outlet Type: Internet, Print

Title: The subject will be syrah at annual wine symposium

Sou rce URL: http://www.union-bulletin.com/facebooklthe-su bject -will-be-syrah-at -annual-wi ne­ symposium/article d255b17 4-0feb-11 e7 -81 a1-3b484e690e6d. html

Circulation: 12,730

Unique Visitors Per Month: 57,933 Walla Walla Valley Wine Alliance Q 1 2017 LTAC Report

Publication Date: 03/24/2017

Outlet: Seattle Times Online

Outlet Type: Internet

Title: 3 syrahs to try from the Walla Walla Valley, where the climate is perfect for syrah grapes

Source URL: http://www.seattletimes.com/pacific-nw-magazine/the-walla-walla-valley-with-its-relatively­ coo I-ci imate -i s-the-perfect -5 pot-for -syra h-g ra pes/

Unique Visitors Per Month: 11,515,550

Publication Date: 03/24/2017

Outlet: 425 Magazine online

Outlet Type: Internet

Title: Expressive Syrah - 425 Magazine

Source URL: http://425magazine.com/expressive-syrah/

Unique Visitors Per Month: 26,095

Publication Date: 03/25/2017

Outlet: Wear What When

Outlet Type: Internet

Title: Tips, Tricks, and Recommendations for Taste Washington 20171 Wine

Source URL: https:llwww.seattlemet.com/articies/2017 /3/21 /guide-to-taste-washington-20 17 -wines

Unique Visitors Per Month: 8,056

Publication Date: 03/25/2017

Outlet: True Viral News

Outlet Type: Internet

Title: 3 syrahs to try from the Walla Walla Valley, where the climate is perfect for syrah grapesTrue Viral News

Source URL: http://trueviralnews.com/3-syrahs-to-try-from-the-walla-walla-va ll ey-where-the-ciimate-is­ perfect -for -syrah-g rapes/

Unique Visitors Per Month: 17,718

Publication Date: 03/26/2017 Walla Walla Valley Wine Alliance Q1 2017 LTAC Report

Outlet: Platings and Pairings

Outlet Type: Internet

Title: Walla Walla Wine Tasting - Day 1 I Platings & Pairings

Source URL: https:llwww.platingsandpairings.com/walla-walla-wine-tasting-weekend-day-11

Unique Visitors Per Month: 43,830

Publication Date: 03/26/2017

Outlet: Platings and Pairings

Outlet Type: Internet

Title: Walla Walla Wine Tasting Trip - Days 3 & 4 I Platings & Pairings

Source URL: https:llwww.platingsandpairings.com/walla-walla-wine-tasting-trip-days-3-41

Unique Visitors Per Month: 43,830

Publication Date: 03/27/2017

Outlet: Winederlusting

Outlet Type: Internet

Title: Columbia Valley Washington Wine Country Guide

Source URL: http://winederlusting.com/wine-regions/columbia-valley-washington-wine-country-guidel

Unique Visitors Per Month: 27,978 THE DISPATCH

Volume 2017, No.2

Fort Walla Walla Museum / Discovering, Preserving and Sharing Walla Walla Regional Heritage It's Time Again for Fort Walla Walla Days!

Reenactors will take over the grounds this Fort Walla Walla Days, and Bonnie fa Hunt (right), an acclaimed Standing Rock Sioux opera singer, will return to the old fort to perform. t looks like this year's brutal winter has finally Many of the buildings in the Museum's Pioneer Imoved on, leaving everyone to look forward to Village will come to life with some new residents­ the sunny and warm days to come. The best summer including live demonstrations in the Blacksmith celebrations take place outdoors, and the Museum Shop and Daughters of the Pioneers warming the aims to please with this year's 18th annual Fort hearth in the Pioneer Cabin. Walla Walla Days. This is the Museum's largest There will be several Living History performers event of the year-a two-day family friendly festival engaging visitors both days of the event, including that brings Walla Walla Valley regional history to William McBean, an 1840s fur trader with a large life. As always, there will be historic reenactors and cache of furs, trade goods, and stories. E.B. and Maria encampments, live demonstrations, music and old­ Whitman, Walla Walla's first mayor and his wife, will time dancing, pioneer games for kids, special exhibits lead some old-time dancing around the village. and more. This event, taking place}une 10-11, is a In addition, the Museum is also pleased to favorite among locals and out-of-town visitors. welcome back Bonnie}o Hunt, an opera singer of A number of historic reenactors will be Standing Rock Sioux descent. occupying encampments around the Museum There will also be food for purchase from Dickey's grounds. Visitors may see fur traders, Civil War Barbecue Pit, craft demonstrations, kid's games, live soldiers, Buffalo soldiers, old west cowboys, Lewis music by the Erikson Family Band, and more. A and Clark era explorers, and early pioneers. These memorable time will be had by all, so don't forget to reenactors will bring artifacts and stories from the mark your calendar for the Museum's flagship event! past to share. Sponsors for Fort Walla Walla Days include Adults and children alike can join in the festivities Banner Bank, Best Western Plus Walla Walla Suites by borrowing dresses and costumes from a special Inn, Columbia REA, Marcus Whitman Hotel and dress-up booth that will be on the grounds. Conference Center, and Pacific Power. DON'T FORGET TO RENEW YOUR MEMBERSHIP TODAY TO ENJOY THE BENEFITS ALL YEAR! 2 Fort Walla Walla Museum-The Dispatch Volume 2017, No.2

PRESIDENT'S MESSAGE 2017 BOARD MEMBERS Linda Emmerson, President, Board of Directors President Linda Emmerson Are you in need of a break from features in our Vice-President the general stresses of life in the 21st Museum Mter century? If you are, we have just the Hours series. Maribeth Bergstrom "ticket" for you-a great summer And clicking Secretary schedule filled with events and on the exhibits Steve Stevenson exhibits for the whole family. This page reveals --Treasurer is FWWM's mission-to discover, that our museum is chock-full of Wilber Pribilsky preserve, and to share Walla Walla great exhibits, too, including a new Past President heritage-in action. Latino folk art exhibit "The Colors Check out the Museum's website, of Life" (in Spanish, Los C%res de fa Leonard Isaacs fwwm.org. If you click on the Events Vida), and more. Anne Bickelhaupt page, you'll see that Fort Walla Walla All of these exhibits and events David G. Carey Days will be in full swing Saturday have one aim: to bring to life the Amy Phillips Hess and Sunday,June 10 and 11, featuring richness and vibrant diversity of our demonstrations, blacksmiths, Living cultural heritage. Now that you've Fred Mitchell History presentations, and even a visit visited us online, come on down and Charles Saranto from our friends at the Tamastslikt check us out in person! We'd love to City of Walla Walla Cultural Institute. welcome you to this regional treasure Representative Later in June, we'll host open to be entertained, enlightened, and Tom Scribner rehearsals for players in the annual maybe even motivated to pay your Executive Director Walla Walla Chamber Music Festival. experience forward through your June and July also feature activity­ continued support of our community James Payne packed Kids' Camps, as well as new place. Happy summer! MUSEUM STAFF FROM THE DIRECTOR'S OFFICE Archaeologist James Payne, Executive Director Ashley Morton When the Museum gets together so freely (especially Bookkeeper with local partners, great things the day after Carolyn Burdine happen. Our Walla Walla Public prom), we must be Buildings & Grounds School Family Day in April was doing something Manager a huge success, and we could not worthwhile. Jim Klees have done it alone. The generosity of This was the Collections Manager Community Bank allowed over 200 first of what we Laura Schulz participants-school children and hope will be an annual event. We Communications-Manager their families- to visit the Museum, wish to welcome families not only to learn about our Latino heritage let them know about our programs, Jennifer Pecora research, and enjoy our kid-friendly but also to demonstrate the diversity Executive Assistant grounds and exhibits. of stories represented here. Many Carolyn Keyes With the partnership ofWWPS different people have contributed Program Manager and help from Pam Clayton in to this region's history, and all these Abigail Scholar the district's family engagement stories are important. Store Manager department, we were able to get These children will one day students excited about the event. be leaders within our community, KtSharkey Several student volunteers from the and we want them to know and Store Assistant drama and Latino clubs spent the day appreciate their roots. We need local Mary Dauchy at the Museum, doing everything from partnerships to make that happen. Tour Coordinator demonstrating kids games in costume Thank you to Community Bank and Bill Lake to translating guided tours. For these WWPS for their support in bringing high school students to give their time this important new program to life. Volume 2017, No.2 Fort Walla Walla Museum-The Dispatch 3

Museum's First WWPS • Vintage Pendleton blankets, especially 1855 Family Day a Success treaty commemoration blankets • 19th century dresses and heavy-duty hangers With the generous sponsorship of Community (wooden, padded, and skirt clip) Bank and the partnership of Walla Walla Public • Artifacts from Walla Walla Army Air Base, Schools, the Museum held its first Special Family McCaw Hospital, Wainwright Homecoming, Day on April 30. This event was free for the Fort Walla Walla, Washington State students of Edison, Blue Ridge, and Sharpstein Penitentiary Curio Shop Elementary Schools and their families. The event • Historic patriotic postcards was kicked off with a complimentary lunch provided • Pre-1950s city directories and toys by Walla Walla Public Schools, after which guests • Up-to-the- Times magazine were invited into the Grand Hall for an overview • Regional history books of the Museum's Latino heritage research project. • Fireproof filing cabinets Mterwards, guests were encouraged to play kids • Microphone with headset for computer games, explore the Museum with guided tours, and • Good push snow blower for sidewalks view the special folk art exhibit. • Wheelchairs (for mobility-impaired visitors) • Darning egg with handle The event drew over 215 attendees from the • Aluminium foil public schools, filling the grounds with enthusiastic • Ice chest school children, parents, and grandparents-some of • Electric washing machine whom had never been to the Museum before. • New volunteers The Museum also invited students to submit • Living History actors artwork illustrating their heritage, and the colorful, expressive drawings were displayed at the Museum during the event. With the continued support of sponsors, this 3Jn jfltlemoriam School Days program will hopefully happen again in 2018 with three different schools chosen to Joe Alexander Francine Locati Don & Margaret Schacht Don Locati, Anne S. participate. A special thank you goes out to the Betty Jean Bergevin Threlfall amazing Walla Walla High School Latino club Arthur Benefiel Jr, Dale & L.D. McCubbins and drama students who volunteered to help Doris Shelton, Jo Winn Wilber & Karen Pribilsky throughout the day. Sandi Burt Shirley "Shirl" Phillips James & Peggy Payne Viola Jones, Bill Lake, Francis Christiano James & Peggy Payne Robert "Pete" Reid Don Locati John Fredrickson Bob & Maryanne Freeman, Bill Lake, Jack & Norma Jackson, Richard & Antonia James & Peggy Payne Lowden, James & Peggy Larry Hunt Payne Don Locati Don Ritchie Margaret Joseph Bill Lake Bill Lake KayeSams Del Kennedy Don Locati Barton & Karen Nelson, Wesley Slaughter Frances Nishi Colin & Claudia Ford, Barbara Locati Bob & Nancy Klicker, Sam Don Locati Schneidmiller Barbara "Bobbie" Locati Bill Vollendorff Don Locati Michael Miller Wa-Hi drama students teach kids how to play pioneer games during the Museum's first Public School Family Day.

DON'T FORGET TO RENEW YOUR MEMBERSHIP TODAY TO ENJOY THE BENEFITS ALL YEAR! 4 Fort Walla Walla Museum-The Dispatch Volume 2017, No.2

MUSEUM AFTER HOURS Upcoming Talk to Highlight May 25 Stephanie Martin, Whitman Mission Area's Early Hotels How a typical day in 1845 differed between local populations. Talk begins at 5 pm. On July 27, Susan Monahan will be at June 10 & 11 Fort Walla Walla Days the old fort treating Reenactors, history, crafts and food. Our Museum visitors to a flas.s~ip event! Sat & Sun, lOam to 5 pm. riveting talk on the early .Jun~ '20 Explorers Kids Camp hotels of Walla Walla­ Day camp for future explorers. Includes the refined, rowdy, and activities and lunch. Tuesday, 8 am to 3:45 pm. risque. Some of Walla June 29 Randall Melton, Collections Curator Susan Monahan ofKirkman House Museum. Walla's hotels had A discussion on happenings at Tamastslikt distinctive architecture, Cultural Institute. Talk begins at 5 pm. some suffered disasters, and some housed .JuIY,18 Pioneer Kids Camp "working" ladies. Visitors will be enchanted by the Day camp for little pioneers. Includes activities history of some of our town's earliest hotels, their and lunch. Tuesday, 8 am to 3:45 pm. celebrated guests, their fascinating stories, and their role in Walla Walla's history. July 27'Susan Monahan, Kirkman House Susan is a retired teacher of Deaf Education . A presentation the early'hoteis of Walla and Instructional Technology. She moved to Walla, from the refined to the risque. Talk Walla Walla in 2009 and fell in love with the local begins at 5 pm. history while researching her 100-year-old home. She is a board member and docent at Kirkman MAH presentations are usually held on House Museum and writes articles on historic the last Thursday of the month. Visit fwwm.org for updates. buildings for the Union-Bulletin. This Museum Mter Hours presentation will take place from 5-6 pm and is free to the public. 0

Have you noticed a new addition to the north side of the Museum's Entrance Building? This will be the new home of the Blue Mountain, the last surviving narrow-gauge locomotive used A photo of the St. Louis Hotel on Main Street between 3rd and in Dorsey Baker's Walla Walla railroad. Work on the exhibit is 4th (1882). Courtesy ofNorthwest Archives at Whitman College. being undertaken by members of Walla Walla Sunrise Rotary.

OUR MISSION: DISCOVERING, PRESERVING AND SHARING WALLA WALLA REGIONAL HERITAGE Volume 2017, No.2 Fort Walla Walla Museum-The Dispatch 5

Volunteer Awards for Service in 2016

2016 volunteer award recipients include (from left) Pat Reynolds, Al Cummins, and Jan Headley. Thank you for your service! On April 12, 2017 the Museum hosted the Corporal to Sergeant with 574.25 hours; Jan annual Volunteer Awards for Service. This event Headley, 1st Sergeant to Sergeant Major with 804 recognizes the time and dedication of the Museum's hours; Sherilyn Jacobson, Private to Corporal with Volunteer Army, which supports the Museum's 361.5 hours; Donna Kennedy, Sergeant Major to mission and vision in every department. 2nd Lieutenant with 1,035.5 hours; Ron Krause, Since 2006, 86,286 volunteer hours have been Corporal to Sergeant with 432.25 hours; Pat documented, with over 4,300 hours from 2016 Reynolds, Sergeant to 1st Sergeant with 641.4 alone. That time has been spent doing everything hours; Nada Robie, 1st Lieutenant to Captain with from greeting visitors and leading tours to installing 2,126 hours; and Groover Snell, who entered at exhibits and building kids games. Volunteers are the Corporal with 385.5 hours. heart and soul of this institution and vital members The recipient of the 2016 Morris Ganguet of the Fort Walla Walla team. Outstanding Volunteer Award for exemplary service Awards were presented to volunteers who for a new volunteer was Chris Hansen. advanced in rank by increasing their hours over The recipient of the 2016 Gerwyn A. Jones the course of the year, and the Museum would Award for a lifetime of service and dedication was like to take the time to list these individuals by J an Headley. name: Toss Benefiel, 1st Sergeant to Sergeant The Museum would like to again thank all of Major with 812.75 hours; Eileen Bow, Private to our volunteers for their continued support, energy, Corporal with 240.75 hours; Tim Bow, Private ideas, and enthusiasm. Our mission is possible to Corporal with 256.75 hours; AI Cummins, thanks to each and everyone of you. ..

The Museum is always in search of new recruits for its Volunteer Army! Greeters Living History Tour guides Store assistants . Maintenance Videographers Events Photographers STAGECOACH PINS AND Gardening Collections SEW- ON PATCHES

THE MUSEUM HAS VOLUNTEER OPPORTUNITIES AVAILABLE ALL YEAR LONG! 6 Fort Walla Walla tvluseum-The Dispatch Volume 2017, No.2

New Chinatown Exhibit Cases Open for May

This photograph with notation: "Chinese serpent writhes along in 4th {ofl July pageant, Walla Walla-1912," is among the artifacts on display in the new Chinatown exhibit cases. Photo courtesy ofNorthwest Archives at Whitman College. In honor of May as Asian-Pacific American The passing of this legislation marked violent Heritage Month, the Museum has dedicated two times against Chinese people living in the Pacific Grand Hall exhibit cases to the artifacts and history Northwest. Deadly riots, attacks, and forced of Walla Walla's Chinese immigrant population, expulsion occurred in cities around Washington which like many towns and cities across the and Idaho. Seeking to escape such violence, many American West, began growing in the 1800s. individuals returned to China. Others sought refuge Political unrest, overpopulation, famine, and in large established Chinese communities like the the violence of the Opium Wars (1830s-1860s) one in Walla Walla; although Walla Walla was not led to mass Chinese emigration, with many without prejudice, local historians have remarked on coming to the U.S. for work in gold mines and the city's relatively tolerant attitude towards its own on the railroads. As a major access point to other growing Chinese community. mining sites throughout the Pacific Northwest, By the 1940s, laws prohibiting Chinese from Walla Walla attracted a Chinese diaspora starting owning property along with housing discrimination in the 1860s. Incoming Chinese immigrants and a desire to join larger groups like those in found employment not only as miners and railroad Seattle (or return to China) ultimately led to the workers (including on Dorsey Baker's Railroad), community's population decline. but eventually as farmers, loggers, launderers, On display in the Museum's exhibit are items and merchants. By the 1880s, Walla Walla's small from local and regional community members and Chinese community had upwards of 800 people. the Virgil Davin Collection at Whitman College's Unfortunately, this time period also saw an anti­ Maxey Museum. Included in the exhibit are items Chinese movement that culminated in the first U.S. that were used every day in work and play, such as law to ban immigration, known as the 1882 Chinese medicine bottles, a chef's accoutrements, ceramic Exclusion Act. This law suspended the immigration dishes, a wall tapestry, and more. Of note in the of all Chinese laborers for 10 years and was renewed display are the certificates of residence for two every 10 years until 1943 (merchants, teachers, migrant workers, a reminder of the provision from students, and travelers were exempt). It also required the 1882 Chinese Exclusion Act. the Chinese in the U.S. to register with a certificate These two exhibit cases will remain devoted to of residence, even if they were born in t.he U.S. Walla Walla's Chinatown until sometime in 2018. C

OUR MISSION: DISCOVERING, PRESERVING AND SHARING WALLA WALLA REGIONAL HERITAGE Volume 2017, No.2 Fort Walla Walla Museum-The Dispatch 7

Old French Cannon Is Now Out for Restoration

Top: Mrs. James Craber donated the gun to Fort Walla Walla Museum. Below: the 75mm M1897 saluting cannon on the parade grounds of the Walla Walla Army Air Base where her husband served. Recent visitors to the Museum may have noticed that the old cannon overlooking Penner Trail is not in its usual spot. Breathing life back into this old artifact is super volunteer Ron Krause, who has taken up the effort to restore the decommissioned cannon. To date Mr. Krause has transported the cannon's wheels to Anvil Wagon Works in Livingston, Montana, where they were taken apart and rebuilt. The next step is a fresh coat of paint. This French gun was probably brought to the U.S. after WWI. During WWII, it was used as a saluting cannon at the Walla Walla Army Air Base. Mter the base closed, the gun was decommissioned and auctioned as surplus. It was purchased by Mrs. James Craber, whose husband had been active at the air base. She donated the cannon to Fort Walla Walla Museum in the 1970s, and it has been a A cannon's journey: (top) volunteers Chris Hansen and Ron Krause load up the Museum's cannon for restoration; (center) the fascinating part of our collection ever since. cannon's two 14-spoke wheels have been recreated out of solid Thank you, Ron Krause! We are all excited to see white oak; (bottom) the cannon is loaded onto a trailer for a new this cannon returned to its former glory. coat ofpaint.

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FORT WALLA WALLA Non-Profit Organization U.S. Postage PAID Walla Wana, WA MUSEUM 99362 Permit No. 66

Pioneer Settlement, Horse-Era Agriculture, Military Exhibits 755 Myra Road, Walla Walla, WA 99362 (509) 525-7703 [email protected] www.fwwm.org

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WE ARE ON amazons mile ~ Each time you shop, the Museunirec~t,!es a donation! Go to smile.amazon.com and find us under

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X-TREME RC OF WALL 2017 RACE SC

.. :,_, . ;:2l1 ", .J 0 ' SEPTEM8ET( . , ;-'. () \~fj 5 ~ OCTOBER. ~ •• \ I.'! !!;n: HI~:l!H liHl mni)''''', ''';'''', .; ";:'. . . ' .' Trbck is ' Iocat~d at Fort"'VVCilia Walia Park A regular meeting of the Board of Commissioners of the Walla Walla Housing Authority was held Monday April 24, 2017, at Baker Boyer's 5th floor conference room, Walla Walla, WA, commencing at noon.

Present Absent Andy Myers, Vice Chair Pam Cress, Chair John Cunnison, Commissioner Elizabeth Humphrey, Commissioner Steve Woolley, Commissioner Jerry Cummins, Councilmember Ex-Officio Renee Rooker, Secretary/Executive Director

Staff Julie Hanson, Controller

Vice Chair Myers called the meeting to order.

Commissioner Humphrey moved and Commissioner CUlmlSOn seconded to adopt the agenda as presented. Passed unanimollsly.

Commissioner Cunnison moved and Commissioner Humphrey seconded to adopt the consent agenda as presented. Passed unanimously.

Minutes of the March 20, 2017 regular meeting.

Vouchers audited and certified by the auditing officer as required by RCW 42.24.080, and those expense reimbursement claims certified as required by RCW 42.24.090, have been recorded on a listing, which has been made available to the Board of Commissioners.

Checks 13032 -13122 ACH 17701 -17726 Banner Bank totaling $197,251.04 Checks 2691 - 2724 ACH 28743 - 29045 Total HCV fund distribution $426,190.00

Resolution #997 Revise WWHA's Travel & Expense Reimbursement Policy

YEAS NAY Andy Myers None John Cunnison Elizabeth Humphrey Steve Woolley

1 The financial statements for primary govemment and its component units for period ending March 31, 2017 were presented by Controller Julie Hanson. Commissioner Cunnison moved and Commissioner Humphrey seconded to accept the financial statements for primary govemment and its component units for period ending March 31, 2017. Passed unanimously.

The development budgets for Emerald Family Properties LLLP and WWHA Senior Housing Properties LLLP. A brief discussion took place on the schedule, budget and contingency budget line item. Commissioner CmUlison moved and ConUl1issioner Humphrey seconded to accept the reports. Passed unanimously.

Vice Chair Myers announced Chair Cress's resignation effective June 1,2017 due to Rotary obligations. Commissioners expressed their regrets about losing Pam's leadership.

Executive Director Rooker explained potential ftmding concems for the Housing Choice Voucher program. She shared that the decision has been made not to issue and or lease-up new vouchers and the wait list will not be tapped for the balance of this year.

The Executive Director's report was presented and no action was required.

Having no other further business, the meeting was adjourned at 1:09 pm.

Chair ATTEST:

Secretruy/Executive Director

2