Press Kit For
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Press Kit for: Contact Information: Mitch Mandell [email protected] 310-753-9458 I’d like to take this opportunity to introduce you to Z-Dog Media’s debut print publication, The Cannabis Gourmet Cookbook by Cheri Sicard. A professional recipe developer and cookbook author prior to becoming a medical cannabis patient and advocate, Cheri approached developing the 120 plus medicated recipes in this book from the perspective of a foodie, believing there is no reason to have to choke down bad tasting “medibles” in order to enjoy the benefits of cannabis. The Cannabis Gourmet Cookbook goes beyond great tasting recipes. This book teaches the essentials of how to be a successful cannabis cook including important information on proper dosing, making marijuana infused butter and oil and cooking with hash and kief. Cheri even includes instructions for freezing and reheating many of the recipes, allowing the cannabis cook to save extra medicated foods for another time. The Cannabis Gourmet Cookbook is a professionally produced book containing full color photography and an informative foreword by Registered Nurse and medical marijuana specialist Lanny Swerdlow on how and why cannabis can effectively be used to treat a wide variety of conditions. This press kit has information about The Cannabis Gourmet Cookbook and its author, Cheri Sicard including press releases, story ideas, and sample recipes. Color photography of Cheri and the recipes is available upon request. If you would like to schedule an interview with Cheri, or are interested in a review copy of the book, please don’t hesitate to contact me. Mitch Mandell Publisher Z-Dog Media, LLC www.zdogmedia.com P.O. Box 4914 www.cannabischeri.com Long Beach, CA 90804 www.cherionice.com 310-827-2299 Table of Contents Fact Sheet ................................................................................................................................... 4 About the Author: Cheri Sicard ........................................................................................... 5 Sample Interview Questions for Cheri Sicard, author The Cannabis Gourmet Cookbook ..................................................................................................................................... 7 Press Release ............................................................................................................................ 9 5 Reasons to Make Your Own Cannabis Infused Medibles ................................................. 9 Marijuana Cookbook Debuts at High Times Cannabis Cup, Benefits NORML Womenʼs Alliance ............................................................................................................................................... 10 Sample Recipes With Photography ................................................................................. 11 Cannabis Infused Chicken and Cashew Sandwich or Salad .............................................. 11 Devilishly Good Orange Drink .................................................................................................... 12 Cannabis Infused Stir Fried Ginger Shrimp and Asparagus ............................................. 13 Toffee Chocolate Chip Cookies ................................................................................................... 15 Other Photography ............................................................................................................... 17 Reply Card ............................................................................................................................... 20 www.zdogmedia.com P.O. Box 4914 www.cannabischeri.com Long Beach, CA 90804 www.cherionice.com 310-827-2299 Fact Sheet Book Title: The Cannabis Gourmet Cookbook: Over 120 Delicious Medical Marijuana Infused Recipes Author: Cheri Sicard Publisher: Z-Dog Media, llc Description: Everything you need to know to successfully cook with cannabis, plus over 120 gourmet cannabis infused recipes. Number of pages: 160 Number of recipes: 122 Binding style: Trade Paperback ISBN number: 978-0-9839888-0-9 Manufacturer: Favorite Recipes Press Year of manufacturing: 2012 Retail price: $24.95 Cookbook Highlights: Includes how to calculate cannabis cooking dosages, making marijuana infused butter and oil, cooking with kief and hash, how to adapt your favorite recipes for cannabis cooking, freezing and reheating cannabis edibles. Where to purchase the book: www.CannabisCheri.com www.zdogmedia.com P.O. Box 4914 www.cannabischeri.com Long Beach, CA 90804 www.cherionice.com 310-827-2299 About the Author: Cheri Sicard Cheri Sicard was a professional food writer and recipe developer long before she became a medical marijuana patient and cannabis cook. She created the popular cooking website FabulousFoods.com and is the author of The Complete Idiot’s Guide to Easy Freezer Meals (2011, Alpha Books), and the editor of the freezer and make ahead cooking blog CheriOnIce.com. When writing The Cannabis Gourmet Cookbook, she approached marijuana recipe development from the perspective of being a foodie, believing there’s no reason to have to choke down bad tasting or boring edibles in order to receive the benefits of edible cannabis. Had someone told Cheri back in 1996, when California’s Prop 215 first legalized marijuana for medicinal use, she would become entrenched in the cannabis movement, she wouldn’t have believed them. Other than the rare toke at a party, Cheri didn’t use marijuana. It wasn’t until she was nearly 40 years old that her doctor suggested, off the record as the hospital he worked for didn’t “allow” it, she try marijuana to help with a chronic nausea problem that a variety of prescription drugs had failed to help. It worked immediately. After regularly using cannabis for a while, Cheri was surprised to discover she no longer felt the need for the anti- depressant prescriptions she’d been taking for years, as for her, cannabis did the job better without unwanted side effects. Lifelong chronic digestive problems disappeared too. While Cheri marveled at how cannabis had improved the quality of her daily life, she worried that she might somehow be doing herself harm. Like most Americans, she had been indoctrinated into the school of thought that marijuana is an evil and dangerous drug. So she started reading and doing research. She even went so far as to attend and graduate from Oaksterdam University, the cannabis industry’s leading training institution. Afterwards she continued to attend classes and seminars at every opportunity. The more Cheri learned, the more the scientific evidence bowled her over and convinced her that the marijuana she was using not only improved specific symptoms, but overall health and well being as well. She found it impossible to keep quiet about all the astounding medical research that’s routinely ignored by the mainstream media, and started talking about it to everyone she knew. She continually found herself outraged by government hypocrisy surrounding the war on drugs and the fact that people all over the county, including in states where the people have voted to make medical marijuana legal, are still being jailed over this benevolent plant. Over the course of six months Cheri went from the typical closeted American marijuana user to an outspoken cannabis legalization and anti drug war advocate. And she hasn’t looked back since. When she isn’t cooking and developing new recipes, you can often find Cheri speaking at civic meetings and city and county councils, organizing rallies, teaching classes, and attending court supports for medical marijuana defendants. Through it all, she is always working side-by-side with other medical marijuana patients. Many are people like her, who have realized a dramatic improvement in the quality of www.zdogmedia.com P.O. Box 4914 www.cannabischeri.com Long Beach, CA 90804 www.cherionice.com 310-827-2299 their day-to-day lives by using cannabis. Others with serious and life threatening conditions like AIDS, cancer, PTSD, Multiple Sclerosis, Crohn’s Disease, and countless other debilitating ailments, could not bear to live without the relief cannabis gives them. The valuable input, opinions, and support of all these people has lead Cheri to start work on Volume II of The Cannabis Gourmet Cookbook: Quick and Easy Cooking with Marijuana. Look for it soon from your favorite bookseller or online at www.CannabisCheri.com. www.zdogmedia.com P.O. Box 4914 www.cannabischeri.com Long Beach, CA 90804 www.cherionice.com 310-827-2299 Sample Interview Questions for Cheri Sicard, author The Cannabis Gourmet Cookbook You don’t look like the stereotypical marijuana user, when did you start using cannabis? It’s important to realize that, despite the media’s favorite Cheech and Chong-like portrayals of marijuana users, there is no such thing as a “typical marijuana user.” We are everyone – all ages, all races, and all political persuasions. I was almost 40 years old when my doctor suggested I try cannabis for a chronic nausea problem. It not only worked for that, but for some other health issues I had as well. What lead you to write the Cannabis Gourmet Cookbook? I was a food writer and professional recipe developer before I became a cannabis patient, so naturally the subject of cooking with cannabis interested me. But when I started to research it, I found all kinds of conflicting advice and formulas for the best way to do it. It was clear that I was going to have to do some hands on experimentation to find out what really worked best, so I thought,