ANNUAL REPORT the Second Shift Model: Dynamic, Collaborative, and Global Hult Top Marketing Professor in the World

International Business Center Michigan State University | BROAD COLLEGE OF BUSINESS

2016-17 ANNUAL REPORT The Second Shift Model: Dynamic, Collaborative, and Global Hult Top Marketing Professor in the World

Drive Win-Win Solutions with the Problem-Solving Framework That Kept GM in Lansing, Michigan

hen car-making giant General Motors decided to close its plant in omas Hult of Michigan State University’s Lansing, Michigan, in 1996, one person – the city’s newly elected Broad College of Business was named the Wmayor – stood up and said no. Initially, this was the cry of a man in T2016 AMS/CUTCO-Vector Distinguished the wilderness. Not once in its century-long history had GM reversed a decision Marketing Educator by the Academy of Marketing to close a plant. But Mayor David Hollister quietly went to work building the Science (AMS). 3

“Lansing Works! Keep GM!” movement and succeeded in defying all the odds. 2016-17 Annual Report With this annual award, AMS recognizes “This award is a testament to the hard work David Hollister, together with Ray Tadgerson • IDENTIFYING: Name the challenge and a marketing scholar’s outstanding career and dedication Tomas puts toward his research. (former CEO of C2AE) and MSU professors its impact achievement and global impact. Hult is The broad impact his work has on the global MSU IBC

David Closs (McConnell Chaired Professor) • PARTNERING: Develop meaningful the Byington Endowed Chair, Professor community is immense, and we are very proud |

2 and Tomas Hult (Byington Endowed Chair), relationships of Marketing and International Business, to have him as a colleague here at the Broad penned the book Second Shift: The Inside Story • BUILDING: Construct your strategy and Director of the International Business College of Business,” said Sanjay Gupta, the Eli

of the Keep GM Movement as a codified solution as you go Center in the Eli Broad College of Business at and Edythe L. Broad Dean of the college. that other cities worldwide can use to lever- • SOLVING: Engage in constant Michigan State University. age community partnerships to stay globally problem solving “In his generation of marketing scholars, he competitive. • CELEBRATING: Mark successful “Recipients of this award are those who are is by far the eminent voice in both market- milestones changing the way we do science in marketing strategy and international marketing,” Top: Tomas Hult and Michael Porter The collaborative problem-solving approach – • PERSEVERING: Adapt and endure ing,” said Helen Brown, academic outreach said Roger Calantone, Eli Broad University (Professor at Harvard) the Second Shift model – succeeded in Lansing manager with CUTCO-Vector Marketing Professor of Business at MSU. Middle: Sheri Jones, News Anchor- by bringing together state and regional politi- The “Lansing Works! Keep GM!” movement Corporation. WLNS, and Tomas Hult cians, economic developers, private sector was a victory of people over bureaucracy, of a Business Partnerships broad.msu.edu/facultystaff/hult Bottom: Tomas Hult with his market- firms, labor unions, educators, and residents can do attitude over cynicism – a story rarely Linda Ferrell, president of the Academy of U.S. Department of Education leading Global Supply Chain book of the region. Powerful, persuasive, and well- told in today’s complex, technological, and Marketing Science, added that “when Cutco- U.S. Department of Commerce organized, this coalition implemented a stra- often dehumanizing global world of large Vector endowed the AMS Distinguished tegic, six-dimensional framework to achieve business and out-of-control government. And U.S. Export Assistance Center Marketing Educator Award, the intent the seemingly impossible: the best part was that, in the end, both sides State of Michigan was to annually honor top scholars among came away winners. It’s proof positive that Michigan Economic the worldwide marketing professorate for when the public and private sectors work Development Corporation their outstanding career achievements. Dr. together as equal partners, amazing things Michigan Department of Agriculture Tomas Hult truly embodies the qualities can happen. Michigan Manufacturer Association that are intended by Cutco-Vector’s endow- Tomas Hult, David Hollister, ing the AMS/CUTCO-Vector Distinguished Michigan Chamber of Commerce Ray Tadgerson, and David Closs film.secondshift.org Marketing Educator Award.” Michigan Business Network pictured at the RE Olds Museum book.secondshift.org Lansing Regional Chamber of Commerce “I am truly honored and delighted that the Lansing Economic Area Partnership Academy of Marketing Science selected me for Port Lansing / Foreign Trade Zone #275 the 2016 AMS/CUTCO-Vector Distinguished Marketing Educator Award,” said Hult. “This award is both a humbling experience and a recognition from peers whom I admire and a field to which I am so dedicated in research, teaching, and service,” he said. International Business Breakfast with Michigan’s U.S. Senators MSU Named a Regional Export Center

t Michigan Business Network’s inaugural Inter- he Michigan Economic Development Corporation – the economic

national Business Breakfast, co-organized by the development branch of the Michigan Governor’s Office – selected Networking and Training Series A International Business Center in the Eli Broad TMichigan State University in 2016 as one of four statewide locations for College of Business at Michigan State University, the two its Regional Export Network. The three other locations in the network include Michigan Business Network U.S. Senators from Michigan – Debbie Stabenow and Gary Traverse City, Grand Rapids, and metro Detroit. globalEDGE Business Beat 5 Lansing Economic Club |

Peters – dialogued with Chris Holman (CEO, Michigan Global Business Club of Mid-Michigan 2016-17 Annual Report Business Network) and Tomas Hult (Director, MSU’s Inter- MSU’s International Business Center, housed “Not only is MSU’s inclusion as one of four

MSU IBC in the Eli Broad College of Business, will RENs in the state creating internships and

| national Business Center) about a variety of issues that relate

lead the charge in 24 of Michigan’s 83 coun- experiences for MSU students, but MSU is 4 to the international competitiveness of U.S. companies. IBC team members and friends ties, including mid-Michigan, the Thumb, also becoming an instrumental part of job with Senators Peters and Stabenow Lansing, Jackson, and southward to the Ohio creation in the state,” Hult said. Senator Debbie Stabenow covered international education, agricul- border. Specifically, the center will be the first ture, and what makes Michigan companies competitive in the global

stop for the State of Michigan for companies global.broad.msu.edu/megp marketplace. Senator Stabenow’s core issues include biobased manu- developing their exporting activities and michiganbusiness.org/grow/international-trade-services facturing, supporting Michigan agriculture, new skills for new jobs, international trade. and exporting and international trade.

“Exporting is important for Michigan’s eco- Senator Gary Peters gave his perspective on a potpourri of interna- nomic development,” said IBC Director Tomas tional business issues, and then discussed the economic impact and Hult. Last year, more than 15,000 Michigan multiplier effect of the auto industry, especially here in Michigan. companies were involved in international Senator Peters’ core issues include strengthening agriculture and From left to right: The Global Business Club trade. The state ranks above the national aver- rural communities, investing in education, making government effi- Chris Holman, of Mid-Michigan age in that 91 percent of the companies that cient, growing the economy, and keeping America safe. Senator Gary Peters, export are small- and medium-sized (fewer Senator Debbie The Global Business Club of Mid- than 500 employees). The national average is The breakfast event took place on September 12, 2016, and was Stabenow, Michigan serves as a knowledge and 82 percent. attended by more than 300 people. Radio segments from the event Tomas Hult can be found on the globalEDGE Business Beat, a radio show hosted networking group linking Michigan “The vast majority of these companies are by Tomas Hult on the Michigan Business Network. exporters and trade specialists. small- and medium-sized enterprises that need The Global Business Club provides knowledge, skills, and resources to export,” workshops, luncheon speaker series, globaledge.msu.edu/get-connected/globaledge-business-beat he said. “It’s essential for businesses to under- networking opportunities, digital stand the viability of their product beyond resources, e-newsletters, and other Michigan and the Midwest. Ultimately, suc- communications. cessful businesses face a choice: Where should they focus sales and manufacturing? The ques- The Global Business Club is organized tion could come down to Indiana or India.” by MSU’s International Business Center with the core sponsor being Last year, companies assisted by MEDC’s Foster Swift Collins & Smith. Jean trade program reported a 49 percent increase Schtokal and Bill Motz serve as co- over the previous year, which helped create 2,500 new Michigan jobs. chairs. Other affiliates include Lansing Community College, Lansing Chamber, and MSU’s Center for Advanced Study of International Development. For more information:

GBClub.msu.edu IBC Fact Sheet Academy of International Business

ew Orleans is one of the most fascinating cities in the USA, with a truly unique blend of culture, food, and music – and it was

IBC.MSU.EDU Nthe perfect setting for the 2016 Annual Meeting of the Academy of International Business, organized as always (since 2004) by MSU’s

International Business Center. 7

iversity More than 1,000 scholars from around The new special interest town halls 2016-17 Annual Report Michigan State Un the world enjoyed a jam-packed program. were a forum for participants to share,

WHO WE ARE The conference opened with the introduc- discuss, and improve ideas that are at by the U.S. Department of Education MSU IBC tion of this year’s Fellows’ awards win- an early stage of development; a town

| The International Business Center (IBC) in the Eli Broad College of Business at ners: Indra Nooyi, CEO of PepsiCo, for hall on the timely topic of Brexit, United 2017 6 has been designated as a national center of excellence . the International Executive of the Year; Kingdom’s exit from the European (Title VI, CIBER program) since 1990. annual meeting Joseph Aoun, President of Northeastern Union, was very popular.

mission is to provide superior education, research, and assistance to businesses, University, for the International Educator IBC’s Join AIB for the policy makers, academics, and students on international competitiveness and trade of the Year; and Kathleen Eisenhardt for In early July 2017, Dubai in the United the John Fayerweather Eminent Scholar. Arab Emirates awaits the next annual 2017 annual meeting – conference of AIB members, who hail in Dubai, WHAT WE DO users across most countries. In the opening plenary, Nooyi gave a from 90 countries; more than 1,000 United Arab Emirates 1.5 million Worldwide leader for “international business resources” U.S. keynote speech on “Leadership, purpose, people are projected to attend as usual. globalEDGE: (#1 ranked by Google); ness of July 2-5, 2017 DGE.msu.edu and innovation in the changing global The draw is the intellectual engagement globalE trade since 2006. National leader in increasing international competitive economy.” The other distinguished among AIB members, and Dubai having Globalization Tools: – trained faculty in award winners participated in special emerged as a global city and business hub For full details, – helped more than 12,000 companies with international companies sessions later in the conference, Aoun of the Middle East. visit the AIB website: international business (up from 51% in 2008). National leader in training for community colleges leading a panel of AIB fellows on the Community Colleges: State of Michigan. aib.msu.edu rs for the topic “Globalizing education: chal- 44 U.S. states; 69% of community colleges now teachrt Network headquarte trade for more than 2,000 Michigan companies. lenges, opportunities, and the AIB,” and Serve as a Regional Expo– facilitated Michigan Exporting: Business with members Eisenhardt on “Global innovation: The Run the Michigan Export Growth Program Academy of International new frontier for international business.” research; #1 in supply chain management. Headquarters of the prestigious Global Leadership: Attendees had their choice of 40 panels, in 90 countries; top ranked in international business an 200 programs worldwide; Top 10 among U.S. 88 competitive paper sessions, and 61 Supporting more th Education Abroad: interactive paper sessions. Interspersed universities for both incoming foreign students and outbound study abroad.th U.S. Department of Commerce; throughout the conference were 17 show- Integration of services wi case sessions, which set out new chal- Strategic Multiplier: lenges, new ideas, and new debates on District Export Councils, and Michigan Economic Development Corporation.– various international business topics. Michigan’s global networking -Michigan; Facilitating They included the Buckley and Casson Local Leader: Business Club of Mid Dissertation Award Finalists’ presenta- Lansing Economic Club; Global Michigan Business Network Series; and International Trade tions and the JIBS Decade Award session, -Michigan. Center of Mid where authors Bradley L. Kirkman and Kevin B. Lowe discussed their award- winning paper, “A quarter century of Culture’s Consequences: A review of empiri- AIB Executive Board from left to right: Maria Alejandra Gonzalez-Perez, Jiatao Li, Hadi cal research incorporating Hofstede’s Alhorr, Lorraine Eden, Sumit Kundu, Nakiye Boyacigiller, Tomas Hult, Charles Dhanaraj, cultural values framework” (co-authored Ram Mudambi, Jeremy Clegg, Rosalie Tung, Tunga Kiyak, Sarianna Lundan, Masaaki Kotabe with Cristina B. Gibson). 8 | MSU IBC MSU Serving Community Colleges Community Serving MSU NASBITE International NASBITE (NACCE) Entrepreneurship College Community for Association National Association College Community Michigan College Community Lansing (CCID)Development International for Colleges Community (AACC) Colleges Community of Association American Community College Partners In 5years?10 international 5yearsago? Today? Community College'sprogramswere In percentofthetotal,howmuchyour workshop at the University of Texas at Austin. University at the workshop college acommunity did also and Arizona, in College Community Mesa Florida, in College State Polk Nebraska, in College Community Nebraska Central to went team The Road. the coined International Business Institute on workshops, its in faculty college munity com 100 than more trained MSU 2016, In come. to more with 9.8 it now is percent, and nationalized, inter was campus of the 2014,In 8.4 percent future. for the optimistic be to areason shows 2016 benchmark –the internationalized fully programs of its all with College a Community to 100 percent, 100 with percent representing zero from a scale – using shows chart the As F izing community college administrators, faculty, and students. faculty, and administrators, college community izing to international along-standing commitment Center has Business International 2011 3.8% represents a way to outline a strategic path toward targeted goals. MSU’s goals. targeted path toward astrategic awayto outline represents its programs of internationalizing terms to go in it planning where is iguring out where a Community College has been, where it is, and it and where is, been, has College out aCommunity where 2016 9.8% 18.9% - - 2021 of these reports are available online at online available are reports of these All Globalization. and Entrepreneurship of Intersection and Internationalization, College Community of Rural Business The Curriculum, Business College Community Internationalization, Internationalizing the Driving Role in President’s The as such issues, topical several tackled also has Colleges) Community at Internationalization on (Reporting series paper white Our how. and do, can they what are, they where on colleges community inform to continues Colleges at Community Education Business on International Report Benchmarking Nationwide annual MSU’s Additionally, global.broad.msu.edu/IBC/research. 27.1% 2026 -

IBC Organizational Clusters Irem Kiyak, Assoc Director Lou Anna Simon,President Michigan StateUniversity Broad CollegeofBusiness Steve Hsu, Vice President District ExportCouncils U.S. Export Assistance U.S. West &EastMichigan Tomas Hult,Director Studies &Programs & GraduateStudies June Youatt,Provost Sanjay Gupta,Dean Steve Hanson,Dean (Dr. TungaKiyak) (Dr. TomasHult) Center (USEAC) Business Center Administrative Department of United States International International Tunga Kiyak Leadership Commerce Tomas Hult Tomas Hult Research Business ExecutiveBoard Academy ofInternational CIBER Advisory Council CIBER Advisory 48 business,publicpolicy About 3,500academics Foundation President Executive Committee Executive Secretariat Executive Director & 23 academicmembers 10 academicmembers & academicmembers Studies &Programs Strategic Advisory MSU International (Dr. TungaKiyak) (Dr. TomasHult) from 90countries Kathy Kiessling Anne Hoekman International Laura Shanks Academy of Tunga Kiyak Tomas Hult Irem Kiyak Members Business Groups INTERNATIONAL BUSINESSCENTER Organizational ChartandStrategicClusters

Jean Schtokal,Co-Chair Global BusinessClub GB ClubCoordinator About 70-100members from business&policy (Jamie Rytlewski, MS) (Jade Sims,MBA) Bill Motz,Co-Chair Media Contractors Program Logistics Student Assistants Advisory Council Therese Brimmer Jamie Rytlewski Ronda Bunnell Information Technologist David Yawn Technology 18 members 1-2 students Steve Amor Co-Chairs Jade Sims Members Dr. Tomas Hult,Director Programs &Products Community Colleges Academic Outreach Business Outreach Foreign Languages (Dr. TungaKiyak) (Dr. SarahSinger) Student Assistants Student Assistants Assistant Director Minority-Serving Trade Specialists Ronda Bunnell 10-14 students 15-20 students Marilyn Amey Patricia Marin Erkan Kocas Sarah Singer Sarah Singer Sarah Singer Institutions Tomas Hult Ernie Betts Jade Sims Jade Sims Bill Motz Executives In-Residence Office ofStudy Abroad Visiting Scholarsand Area StudiesFaculty academic specialists academic specialists Education Abroad Academic Services Doctoral Students About 4-6peryear About 4-6peryear (Dr. IremKiyak) Dwight Handspike 10-15 coordinators (Dr. KirtButler) Business Faculty Business Faculty 1,400 faculty& Anthony Ogden Broad College Virtual Team Languages & 125 faculty& Scholarships Sarah Singer Irem Kiyak Kirt Butler Members Academics, Training Ph.D. Program Focus Energy, andBusiness Certificate in Water,Certificate Development Grants Volodymyr Tarabara Executive Training (Dr. TomasHult) Dwight Handspike and Development

Norman Graham Undergraduate Research and Clay Voorhees Kathy Petroni Glenn Omura Scholarships & Research David Frayer David Frayer Keith Niblett

Sarah Singer Tomas Hult Tomas Hult Tomas Hult Irem Kiyak Irem Kiyak Kirt Butler Masters

2016-17 Annual Report Annual 2016-17 11 | 2016-17 Annual Report Laura Shanks, AIB Communications Manager; Sarah Assistant Singer, Director; Anne Hoekman, Tunga Kiyak, AIBTunga Managing Director; Ronda Bunnell, Educational Programs Coordinator; Kathy Kiessling, AIB Member Services Coordinator; Tomas Hult, Director; Erkan Kocas, International Specialist; Trade Jade Sims, International Specialist. Trade BACK ROW, LEFT TO RIGHT: FRONT ROW, LEFT TO RIGHT: Michigan State University’s International Business Center Team Business International University’s State Michigan JIBS Managing Editor; Jamie Rytlewski, Systems Analyst; Irem Kiyak, Associate Director. • ranked #1 on Google for “international business resources” • 1.5 million active users EDGE

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