International Business Center Michigan State University | BROAD COLLEGE OF BUSINESS 2016-17 ANNUAL REPORT The Second Shift Model: Dynamic, Collaborative, and Global Hult Top Marketing Professor in the World Drive Win-Win Solutions with the Problem-Solving Framework That Kept GM in Lansing, Michigan hen car-making giant General Motors decided to close its plant in omas Hult of Michigan State University’s Lansing, Michigan, in 1996, one person – the city’s newly elected Broad College of Business was named the Wmayor – stood up and said no. Initially, this was the cry of a man in T2016 AMS/CUTCO-Vector Distinguished the wilderness. Not once in its century-long history had GM reversed a decision Marketing Educator by the Academy of Marketing to close a plant. But Mayor David Hollister quietly went to work building the Science (AMS). 3 | “Lansing Works! Keep GM!” movement and succeeded in defying all the odds. 2016-17 Annual Report 2016-17 With this annual award, AMS recognizes “This award is a testament to the hard work David Hollister, together with Ray Tadgerson • IDENTIFYING: Name the challenge and a marketing scholar’s outstanding career and dedication Tomas puts toward his research. (former CEO of C2AE) and MSU professors its impact achievement and global impact. Hult is The broad impact his work has on the global MSU IBC David Closs (McConnell Chaired Professor) • PARTNERING: Develop meaningful the Byington Endowed Chair, Professor community is immense, and we are very proud | 2 and Tomas Hult (Byington Endowed Chair), relationships of Marketing and International Business, to have him as a colleague here at the Broad penned the book Second Shift: The Inside Story • BUILDING: Construct your strategy and Director of the International Business College of Business,” said Sanjay Gupta, the Eli of the Keep GM Movement as a codified solution as you go Center in the Eli Broad College of Business at and Edythe L. Broad Dean of the college. that other cities worldwide can use to lever- • SOLVING: Engage in constant Michigan State University. age community partnerships to stay globally problem solving “In his generation of marketing scholars, he competitive. • CELEBRATING: Mark successful “Recipients of this award are those who are is by far the eminent voice in both market- milestones changing the way we do science in market- ing strategy and international marketing,” Top: Tomas Hult and Michael Porter The collaborative problem-solving approach – • PERSEVERING: Adapt and endure ing,” said Helen Brown, academic outreach said Roger Calantone, Eli Broad University (Professor at Harvard) the Second Shift model – succeeded in Lansing manager with CUTCO-Vector Marketing Professor of Business at MSU. Middle: Sheri Jones, News Anchor- by bringing together state and regional politi- The “Lansing Works! Keep GM!” movement Corporation. WLNS, and Tomas Hult cians, economic developers, private sector was a victory of people over bureaucracy, of a Business Partnerships broad.msu.edu/facultystaff/hult Bottom: Tomas Hult with his market- firms, labor unions, educators, and residents can do attitude over cynicism – a story rarely Linda Ferrell, president of the Academy of U.S. Department of Education leading Global Supply Chain book of the region. Powerful, persuasive, and well- told in today’s complex, technological, and Marketing Science, added that “when Cutco- U.S. Department of Commerce organized, this coalition implemented a stra- often dehumanizing global world of large Vector endowed the AMS Distinguished tegic, six-dimensional framework to achieve business and out-of-control government. And U.S. Export Assistance Center Marketing Educator Award, the intent the seemingly impossible: the best part was that, in the end, both sides State of Michigan was to annually honor top scholars among came away winners. It’s proof positive that Michigan Economic the worldwide marketing professorate for when the public and private sectors work Development Corporation their outstanding career achievements. Dr. together as equal partners, amazing things Michigan Department of Agriculture Tomas Hult truly embodies the qualities can happen. Michigan Manufacturer Association that are intended by Cutco-Vector’s endow- Tomas Hult, David Hollister, ing the AMS/CUTCO-Vector Distinguished Michigan Chamber of Commerce Ray Tadgerson, and David Closs film.secondshift.org Marketing Educator Award.” Michigan Business Network pictured at the RE Olds Museum book.secondshift.org Lansing Regional Chamber of Commerce “I am truly honored and delighted that the Lansing Economic Area Partnership Academy of Marketing Science selected me for Port Lansing / Foreign Trade Zone #275 the 2016 AMS/CUTCO-Vector Distinguished Marketing Educator Award,” said Hult. “This award is both a humbling experience and a recognition from peers whom I admire and a field to which I am so dedicated in research, teaching, and service,” he said. International Business Breakfast with Michigan’s U.S. Senators MSU Named a Regional Export Center t Michigan Business Network’s inaugural Inter- he Michigan Economic Development Corporation – the economic national Business Breakfast, co-organized by the development branch of the Michigan Governor’s Office – selected Networking and Training Series A International Business Center in the Eli Broad TMichigan State University in 2016 as one of four statewide locations for College of Business at Michigan State University, the two its Regional Export Network. The three other locations in the network include Michigan Business Network U.S. Senators from Michigan – Debbie Stabenow and Gary Traverse City, Grand Rapids, and metro Detroit. globalEDGE Business Beat 5 Lansing Economic Club | Peters – dialogued with Chris Holman (CEO, Michigan Global Business Club of Mid-Michigan Annual Report 2016-17 Business Network) and Tomas Hult (Director, MSU’s Inter- MSU’s International Business Center, housed “Not only is MSU’s inclusion as one of four MSU IBC in the Eli Broad College of Business, will RENs in the state creating internships and | national Business Center) about a variety of issues that relate lead the charge in 24 of Michigan’s 83 coun- experiences for MSU students, but MSU is 4 to the international competitiveness of U.S. companies. IBC team members and friends ties, including mid-Michigan, the Thumb, also becoming an instrumental part of job with Senators Peters and Stabenow Lansing, Jackson, and southward to the Ohio creation in the state,” Hult said. Senator Debbie Stabenow covered international education, agricul- border. Specifically, the center will be the first ture, and what makes Michigan companies competitive in the global stop for the State of Michigan for companies global.broad.msu.edu/megp marketplace. Senator Stabenow’s core issues include biobased manu- developing their exporting activities and michiganbusiness.org/grow/international-trade-services facturing, supporting Michigan agriculture, new skills for new jobs, international trade. and exporting and international trade. “Exporting is important for Michigan’s eco- Senator Gary Peters gave his perspective on a potpourri of interna- nomic development,” said IBC Director Tomas tional business issues, and then discussed the economic impact and Hult. Last year, more than 15,000 Michigan multiplier effect of the auto industry, especially here in Michigan. companies were involved in international Senator Peters’ core issues include strengthening agriculture and From left to right: The Global Business Club trade. The state ranks above the national aver- rural communities, investing in education, making government effi- Chris Holman, of Mid-Michigan age in that 91 percent of the companies that cient, growing the economy, and keeping America safe. Senator Gary Peters, export are small- and medium-sized (fewer Senator Debbie The Global Business Club of Mid- than 500 employees). The national average is The breakfast event took place on September 12, 2016, and was Stabenow, Michigan serves as a knowledge and 82 percent. attended by more than 300 people. Radio segments from the event Tomas Hult can be found on the globalEDGE Business Beat, a radio show hosted networking group linking Michigan “The vast majority of these companies are by Tomas Hult on the Michigan Business Network. exporters and trade specialists. small- and medium-sized enterprises that need The Global Business Club provides knowledge, skills, and resources to export,” workshops, luncheon speaker series, globaledge.msu.edu/get-connected/globaledge-business-beat he said. “It’s essential for businesses to under- networking opportunities, digital stand the viability of their product beyond resources, e-newsletters, and other Michigan and the Midwest. Ultimately, suc- communications. cessful businesses face a choice: Where should they focus sales and manufacturing? The ques- The Global Business Club is organized tion could come down to Indiana or India.” by MSU’s International Business Center with the core sponsor being Last year, companies assisted by MEDC’s Foster Swift Collins & Smith. Jean trade program reported a 49 percent increase Schtokal and Bill Motz serve as co- over the previous year, which helped create 2,500 new Michigan jobs. chairs. Other affiliates include Lansing Community College, Lansing Chamber, and MSU’s Center for Advanced Study of International Development. For more information: GBClub.msu.edu IBC Fact Sheet Academy of International Business IBC.MSU.EDU ew Orleans is one of the most fascinating cities in the USA, with a