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MINEACOM-IG Workshop on Trade and Industry RDB: Tourism Masterplan

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MINEACOM-IG Workshop on Trade and Industry RDB: Tourism Masterplan MINEACOM-IG Workshop on Trade and Industry RDB: Tourism Masterplan 14th December 2016 in Kigali, SERENA Department of Tourism and Conservation Rwanda Development Board December, 2016 Rwanda Development Board 1 CONTENT RDB GENERAL INFORMATION TOURISM GENERAL INFORMATION TOURISM PLAN Tourism policy Regulatory framework Tourism products Accessibility MICE December, 2016 Rwanda Development Board 2 RDB GENERAL INFORAMTION Vision and Mission VISION: To transform Mission: Rwanda into a Objectives: Fast tracking dynamic global To make economic hub for RDB the development business, remarkable by enabling investment and institution private sector innovation growth December, 2016 Rwanda Development Board 3 RDB GENERAL INFORMATION Crosscutting Investment Promotion and Facilitation Office of Registrar General Departments Strategic Investments Service Development Tourism and Conservation Organization Economic ICT business Development Structure Clusters Export Development and Business Administration and IT unit Strategy Finance and Planning Procurement Support PR and Communication December, 2016 Rwanda Development Board 4 TOURISM & CONSERVATION MISSION: To conserve the rich biodiversity of the Protected Areas and to develop, sustainable tourism in collaboration with stakeholders for the benefit of all the Rwandan People Increase participation Increase Tourism of the private sector receipts in a in driving the tourism sustainable �� growth manner � � Conserve the �� biodiversity inside the protected areas for the benefits of future generations December, 2016 Rwanda Development Board 5 TOURISM FACTS TOURISM No. 1 FOREIGN EXCHANGE EARNER 2006 2015 Key Facts 1,298 � �� Visitor arrivals in 000’s 404 367 $ � Tourism revenues in Million USD 131 $ 72,800 � � Parks visits 30,800 15.3 � Parks revenues in Million USD 4.8 167 ✈ Number of flights per week 56 9,300 � Hotel rooms 2,400 December, 2016 Rwanda Development Board 6 TOURISM CONTRIBUTION Tourism revenues Transit/Other 367.2 M USD 19.5 M USD 3.6% GDP BUSINESS 132.1 M USD MICE 39.5 M USD Eco tourists are 2% of all visitors but generate Eco-tourism around 16% 60 M USD of all tourism revenues Est. Parks Entry Mice is growing by Fees more than 25% every 16 M USD year December, 2016 Rwanda Development Board 7 TOURISM FOCUS Access/ Tourism Quality Marketing Products • Unlock the • Quality country • Products Infrastructure Diversification •Aggressive and •Tourism law, proactive grading, marketing licensing and levy # Visitors # Nights $ Daily Revenues Spent � December, 2016 Rwanda Development Board 8 TOURISM POLICY Over-reliance on a single tourism product Product diversification Bad International awareness and perceptions international tourism fairs, fam trip, roadshows,… Low capacity and under-skilled human resources Establish tourism schools (RTUC, Akilah, WDA) Little involvement of Communities, micro and SME’s Revenue sharing, BDF Under-developed regulatory framework for the tourism sector Establish regulator framework: Tourism bill Constraints due to quality and quantity of infrastructure Roads, hotels construction and improvements Difficulty of accessing land for tourism investments Land ownership reform Establishment of Environmental authorities and Little focus on the environment and sustainability Environmental acts Low availability of finance and partnership for private sector Government prioritize tourism sector for financing investment in the sector CONSTRAINTS SOLUTIONS December, 2016 9 Rwanda Development Board TOURISM REGULATOY FRAMEWORK All tourism entities are required LICENSING to have a tourism license to operate • While tour operators, guides and travel agents will not be subject to grading, hotels and GRADING restaurants will be graded every two years • A list of licensed and graded entities will be published annually on RDB’s website Licensed entities are subject INSPECTION to regular and ad-hoc inspections A 2% tourism development levy will be collected from LEVY & CONCESSION consumers on accommodation and restaurant services RDB will set entrance fees to national parks, but concessionaires will set rates for their services All licensed entities are required to submit reports to RDB. Tour operators, guides and travel agents shall REPORTING submit quarterly reports on: Number of clients/month Nationalities Length of stay December, 2016 Rwanda Development Board 10 Rwanda National Parks 8.9% of the whole country devoted to conservation. National Parks Generate more than 15 Million USD per year UG Akagera DRC Volcanoes 2. created in 1934. Savannah 1. created in Park (1,122 1925. Rain forest km2) (160 km2) 4. Law voted on BUR TZ 02.09.2015. Rain forest (1,019 km2). 3. created in 2005. Nyungwe Rain forest (1,019 Gishawati km2) Mukura December, 2016 Rwanda Development Board 11 TOURISM PRODUCT DEVT Tourism master plan put emphasis on priority areas and product diversification. Priority areas for tourism development known as Destination Management Areas (DMAs) were designated. The products which both anchor and integrate the development areas are corridors Scenic Corridor December, 2016 Rwanda Development Board 12 Products Development Flagship: Gorilla National Park Product Diversification, including new trails, climbs, interpretive routes, guided walks; Community based tourism projects in the DMA; Mt Karisimbi Cable Car & ancillary developments; Buhanga Ecopark, Musanze Cave and Visitor Centre Flagship: Kivu Lakeshore Convention Centre and Kwita Izina site development, Expand accommodation/Luxury resort complex in Lake Kivu Convention Centre Musanze Flagship: Akagera Gishwati-Mukura National Park Development; NP Hot Springs Resort & Hotel spring development Tourist hub to include Tourism Information Beach facilities & water sports, on the Kivu Center, gift shop, café, close to the southern Lakeshore; access of the Akagera National park; Sport tourism development New 5* lodge development at Northern End of Port development & Shopping Mall development Akagera National Park; New accommodation provision including tree Flagship: Kivu Lakeshore top lodges; community-owned lodges, live aboard boat in the Akagera National Park. dolor sit Craft market as part of proposed new public market, close to Kibuye Town; Beach facilities & water sports, on the Kivu Lakeshore; Karongi Golf Resort construction, on the Kigali Cultural Village, in Kigali; Kivu Lakeshore; Cultural museums; Karongi Villas construction, on the Kivu Nature tourism development at Muhima wetland; Lakeshore. Mount Kigali Recreation Facilities; New hotels in Kigali Hub; Hospitality Training School. Kivu Marina Bay Development; National Park Product Diversification; Flagship: KCC Nyungwe Integrated Coffee/Tea Plantation Resort; Concession sites development Cyangugu Shopping Village; New accommodation provision including tree top lodges; community-owned lodges; Community based tourism accommodation initiatives in Nyamasheke District; Flagship: Nyungwe NP December, 2016 Rwanda Development Board 13 RECENT PRODUCTS DIVERSIFICATION C o n Kibeho MICE g o N i l e T r a il Caves Canopy Birding watersport December, 2016 Rwanda Development Board 14 Rwanda’s Tourism Competitiveness What is unique about tourism in Rwanda? A base to Safe and Growing visit East Unique easy to MICE African Asset get Tourism destinati around ons All major attractions home to one third of Potential to be Located in the heart of the world’s reaiig are located along a the conference Central and East Africa Mountain Gorillas, circuit within 1-5 with easy access to oe third of Africa’s tourism hub for hour drive from the capital, bird species, several the region an ultra bordering countries of species of primates, Kigali. In a short vacation, modern convention Uganda, Tanzania, volcanoes, game reserve, a tourist can reach volcanoes, resorts on Lake Kivu, graceful Burundi and DRC mountains, rainforests, centre under construction. dancers, and artistic crafts. as well as to Kenya, savannah, islands and lakes. Kigali Convention Center December, 2016 Rwanda Development Board 15 TOURISM AND VISA Visa Regime: EAC, DRC, Mauritius, Philippines, Hong Kong, Singapore no visa required. All African countries, USA, Germany, UK, Australia, New Zealand, Israel, Sweden can request visa upon arrival The rest of the world must request visa before coming Visa regime under review, RDB suggested more countries for facilitation No Visa needed Get visa upon arrival Request visa December, 2016 Rwanda Development Board 16 TOURISM AND ACCESSIBILITY Construction of new international Airport ongoing . The Government has invested significantly in the national carrier RwandAir which is greatly expanding Currently Kigali is served by international airlines such as SN Brussels, KLM, Qatar Airways, Turkish airline, Ethiopian airline, Kenya Airways, FlyDubai, etc opening the economy to the outside world Renovation and expansion of the existing International and local airports. Road network Air access countrywide has been enhanced and support tourism activities December, 2016 Rwanda Development Board 17 MICE What is unique about MICE in Rwanda? ฀ Exceptionally ฀ clean and minimal traffic EAC visa free; rest of Africa visa on Online visa arrival applications Business friendly: 46th worldwide | ICT: High speed 3rd best in 4 GLTE wireless Africa broadband Safe and Secure Gallup report 2015 December, 2016 Rwanda Development Board 18 MICE DESTINATION CREDENTIALS Strong public and Rwanda private sector Convention Bureau coordination to Member of ICCA – established in ensure success of the 2014 event 1 2 3
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