Slaying of a Dragon: What's Made Duncan Bannatyne's Brothers

Total Page:16

File Type:pdf, Size:1020Kb

Slaying of a Dragon: What's Made Duncan Bannatyne's Brothers Slaying of a dragon: What’s made Duncan Bannatyne's brothers accuse him of snobbery and rewriting their family history? By Kathryn Knight Most celebrities find that their public profile attracts criticism and admiration in equal measure, and entrepreneur and star of Dragons' Den Duncan Bannatyne is no exception. Nonetheless, had he been browsing the social networking site Facebook this week, the 60- year-old would have been dismayed to find a new club dedicated to his vilification. Alongside a picture which shows him clutching a rather toxic-looking red cocktail while staring moodily at the camera, the 'I hate Duncan Bannatyne' club makes its mission all too clear. As the founder states: 'I can't stand him and I need help to take this t*t off the TV.' So far so typical, you might think. But where this rather public anti-fan club differs is that of the first members to join it, two share the Bannatyne surname. Entrepreneur and star of Dragons' Den Duncan Bannatyne. For the Bannatynes, one incident has stirred up resentments to disastrous effect, and it comes in the shape Duncan's autobiography Sandy Bannatyne and Bill Bannatyne are Duncan's younger brothers, but this has not stopped them adding their own comments to the site. 'Such an excellent group and I'm proud to be his first family member to join,' Sandy wrote earlier this week, followed shortly afterwards by Bill, proffering a cheery 'hello to all' as the second member of the Bannatyne clan to join. It must, surely, be a joke? No family would want to display their warfare quite so openly. But, the Mail has discovered, this is not a jolly family prank gone too far, but the result of deep-rooted ongoing fraternal antipathy: neither Sandy nor Bill, who were once close to Duncan, have spoken to their elder brother for years, a situation that has little prospect of changing. 'I've no intention of ever speaking to him again,' Bill declared in an interview this week. 'The only time I will ever be in his company again is at our mother's funeral, and I will go out of my way to ensure I don't speak to him there either.' Strong - and bitter - feelings, ones that have bubbled under over the years as they do in all families, with their jealousies and petty rivalries. For the Bannatynes, however, one single incident has stirred up resentments to disastrous effect, and it comes in the shape of the 2006 publication of Duncan's autobiography, Anyone Can Do It: From An Ice Cream Van To Dragons' Den. In the book, he denounces his siblings for a lack of ambition, as well as describing a poverty-stricken childhood full of deprivation. He was teased, he recalls, because his parents couldn't afford to buy him a proper school uniform, while only his paper round allowed his younger siblings treats like ice creams. It is a gloomy portrait, and not one Bill or his other brothers and sisters recognise. 'None of us could believe what he was saying,' Bill reveals now. 'It was an insult to us all, but particularly to the memory of our father, who died 20 years ago and who isn't here to defend himself. 'Our mother was very upset as well. It was like he was ashamed of where he had come from, when in fact we were all lucky to have the loving upbringing we had. None of us ever went without.' Duncan's brother Bill Ballantyne Today, undoubtedly, a vast financial gulf separates Duncan from his working-class childhood - and his siblings. His multi-million-pound health club business has brought him a property portfolio including a luxury home in Darlington and a £3million villa in the South of France. Bill, meanwhile, lives with his 19- year-old daughter Jennifer in a twobedroom former council flat in the small Fen town of Whittlesey, into which he moved following his 2006 divorce from wife Sandra, the mother of his three children. Money is tight, particularly now, since Bill recently lost his job as a forklift truck driver. 'It's only a small mortgage, but I'm going to struggle to pay it,' he says. 'But I won't be out of employment for long - I'm a grafter. I'm not motivated by money like my brother is. I just want enough to be comfortable.' Quite what the definition of 'comfortable' is, it seems, is one of the issues at the heart of this sorry tale of family feuding. For many years the family were close, their bonds forged in childhood in the town of Clydebank, near Glasgow. One of five brothers and two sisters - Duncan was second eldest, while Bill was the fifth child to come along - Bill recalls the family as a 'close and happy' one, raised strictly but lovingly by parents William and Jeanie. 'Duncan talks about a two-up twodown and maybe it was small by his standards today, but in fact it was a spacious three-bedroom property,' Bill says. 'There was 20 years between all the kids, so we weren't all there at the same time, although the brothers shared a bedroom. But it was spotlessly clean and we never went without. We had shoes on our feet, clothes on our back and food on the table. 'Mum and Dad were grafters - Dad worked as a metal worker for Singer sewing machines and Mum worked as a cleaner and at any other job she could find. On Sundays, Dad would cook us all a big breakfast and then polish our school shoes.' As the second eldest, Duncan was one of the first to leave home, joining the Navy at 16. Although he signed up for 11 years, he was dishonourably discharged at 19 after threatening to throw an officer off a jetty and returned home determined to forge his own path in life. 'Duncan and I grew closer when he came home. He set up a taxi company and I would come and do odd jobs for him. We got to know each other well and I would say at that time we were closest,' Bill recalls. Already, too, his brother was displaying the steely ambition that would help him amass a fortune. 'He was very fond of saying that you would never make your millions working for someone else. He was ambitious, always looking for new opportunities.' As the years went by, the siblings scattered around the United Kingdom, but all remained close, looking on with pride, Bill says, as their brother's entrepreneurial streak started to reap dividends. 'He obviously had flair and by the end of his 30s he was doing really well. We were pleased for him - in fact, I can honestly say that until two years ago I was very proud of him,' says Bill. Nor was Duncan averse to sharing some of the fruits of his success with his family. When Sandy, the youngest Bannatyne sibling, got married 15 years ago, Bill recalls, his wedding present came in the form of a shiny new Vauxhall sports car. 'When we arrived at the wedding reception it was parked on the drive,' Bill says. 'It was ex-demo so not brand new - Duncan always had an eye for a bargain - but it was still a lovely gesture.' Hit TV show: Dragons' Den judges Theo Paphitis, Peter Jones, Deborah Meaden, Duncan Bannatyne and Richard Farleigh The same year, the rest of the family were also given a gift in the form of a £5,000 cheque each - although it came, Bill says, with a rather bizarre condition attached. 'Duncan said we could only cash it if we attended a party he was throwing in honour of our mother's 70th birthday. It was odd, not to mention rather controlling. We went to the party not because we wanted the cash, but because it was Mum's birthday. It all just smacked a bit of "I've got money and you haven't, so I'll call the shots".' Aside from that cash gift, and another unexpected cheque for £3,000 at Christmas 1996, Bill says, he has never received any other money from his brother. 'He goes on about giving us thousands as if he's Lord Bountiful, but that's simply not true. He's also said that any money he's given me I've just spent on lager, which is just absolutely not true.' There were, too, many happy family occasions, including a party four years ago for Jeanie's 80th birthday. 'We booked into a hotel in Scotland as a surprise - I drove everyone up in a minibus, although Duncan made his own way - and we took over a corner of the restaurant. Mum was thrilled,' Bill says In spring 2006, the entire family also attended the 40th birthday celebrations of Duncan's then girlfriend Jo, with whom he had embarked on a relationship after leaving his wife, Gail. 'He had taken over a warehouse and got the Eighties band Human League along to play to the 200 guests,' Bill recalls. 'It was an absolutely fantastic night and we all had a great time.' Bill (left) and Duncan at their brother Sandy's wedding in 1994 It was memorable for another reason: it was to be the last occasion the entire family would be together, although none knew it at the time. Indeed when, a few weeks later, an invitation to the December nuptials of Duncan and Jo came through the post, Bill assumed it would be another happy occasion to add to the archive of family memories.
Recommended publications
  • The Meritocrat's Manifesto
    THE MERITOCRAT’S MANIFESTO Dominic Raab MP THE MERITOCRAT’S MANIFESTO Dominic Raab MP FIRST PUBLISHED BY The Social Market Foundation, June 2014 ISBN: 978-1-904899-91-4 11 Tufton Street, London SW1P 3QB Copyright © The Social Market Foundation, 2014 The moral right of the authors has been asserted. All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the publisher of this book. THE SOCIAL MARKET FOUNDATION The Foundation’s main activity is to commission and publish original papers by independent academic and other experts on key topics in the economic and social fields, with a view to stimulating public discussion on the performance of markets and the social framework within which they operate. The Foundation is a registered charity and a company limited by guarantee. It is independent of any political party or group and is funded predominantly through sponsorship of research and public policy debates. The views expressed in this publication are those of the author, and these do not necessarily reflect the views of the sponsors or the Social Market Foundation. CHAIRMAN DESIGN AND PRODUCTION Mary Ann Sieghart Pistachio Design www.pistachiodesign.com MEMBERS OF THE BOARD Daniel Franklin PRINTED BY Graham Mather Diversified Global Graphics Group
    [Show full text]
  • Investigating Uk Women's Digital Entrepreneurship
    UNMASKING THE INTERNET: INVESTIGATING UK WOMEN’S DIGITAL ENTREPRENEURSHIP THROUGH INTERSECTIONALITY ANGELA CARMINA MARTINEZ DY, B.A., MSc. (Dist) Thesis submitted to the University of Nottingham for the degree of Doctor of Philosophy July 2015 © 2015 Angela C. Martinez Dy All rights reserved. 2 Abstract Unmasking the Internet: Investigating UK Women’s Digital Entrepreneurship through Intersectionality This thesis investigates the experiences of women digital entrepreneurs in the United Kingdom from an intersectional cyberfeminist perspective. Informed by feminist theories of technology and critical entrepreneurship scholarship, it challenges mainstream discourse on digital entrepreneurship with the argument that, similar to traditional (offline) entrepreneurship, online or digital entrepreneurship is deeply embedded in the social world. It draws upon intersectional feminist theory that conceptualises the social world as composed of intersecting hierarchies of race, class, and gender, in which individuals and groups are positioned in dynamic yet durable ways, and by which they are affected simultaneously. This positionality is understood to be tied to unequal resource distribution, and for this reason, holds important implications when mapped to extant entrepreneurship theory. The thesis also provides interdisciplinary evidence for the continued coding of Internet technology as predominantly white and male, and for the online environment itself as a stratified and unequal space, countering public discourse that portrays it as a neutral and meritocratic ‘great equaliser.’ Building upon this theoretical framework, the thesis proposes, investigates and answers the following research question: ‘How do social positionality and resource access affect UK women’s experiences of digital entrepreneurship’? Underpinned by a critical realist methodology and using thematic, retroductive and comparative case study analytical methods, a qualitative study of twenty-six women digital entrepreneurs was undertaken.
    [Show full text]
  • UK, the Sample Is Fairly Representative of the Entire Country
    ✓ Population (millions): 66,022,270 ✓ Female (% of total): 50.7% ✓ 25-29 y.o. (% of female population): 7% ✓ Area: 242,545 km² ✓ Density: 272.90 pop./km² ✓ GDP (Global): 2,624.53 Md $USD (5th) ✓ GDP (per capita): 39,720 USD /capita (28th) ✓ System: Parliamentary constitutional monarchy ✓ Head of State: Elizabeth II (Monarch since 1952), Theresa May (Prime Minister since 2016) ✓ Women in national parliament (%, Nov. 2018) : 32.2% ✓ Fertility rate: 1.83 births / woman (2014) ✓ Population growth: 0.65 % / year ✓ Life expectancy: 81 years ✓ Female: 83 years ✓ Male: 79 years ✓ Average age of women at first birth : 29.9 Source : World Bank / IMF / Interparliamentary Union ✓ Ease of doing business: 9th ✓ Starting a business (procedure, time, cost): 19th ✓ Time required to start a business: 4.5 days ✓ Unemployment: 4.3% ✓ Women: 4.2% ✓ Men: 4.4% ✓ Female share of employment in senior and middle management (%): 34% ✓ Maternity pay and leave: 52 weeks / 90% of the pay (Father: 14 days) ✓ Law ensuring women an equivalent post after maternity leave: Yes Source : World Bank / United Nations / Doing Business / PopulationData.Net /Interparliamentary Union / HuffPost / INS Global Consulting ✓ The study was conducted by Market Probe ✓ The sample was sourced via an online panel ✓ Panelists were send an e-mail invitation to the survey and could Target take the survey online Male Female 20-29 248 255 ✓ Those who entered the survey were screened on age, gender and 30-39 243 250 region (where applicable) ✓ Quota stops were put in place to ensure representation
    [Show full text]
  • Economic Martyrs and Moralised Others: Mass Media Constructions of Social Class in the ‘Age of Austerity’
    Lee Marsden. Supervisors: Matthias Benzer, Lorna Warren Economic Martyrs and Moralised Others: Mass Media Constructions of Social Class in the ‘Age of Austerity’ Lee Marsden A thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy The University of Sheffield Department of Sociological Studies Date: 20 September 2020 1 Lee Marsden. Supervisors: Matthias Benzer, Lorna Warren Declaration I, the author, confirm that the Thesis is my own work. I am aware of the University’s Guidance on the Use of Unfair Means (www.sheffield.ac.uk/ssid/unfair-means). This work has not previously been presented for an award at this, or any other, university. 2 Lee Marsden. Supervisors: Matthias Benzer, Lorna Warren “If public attitudes are informed by inaccurate, ideological and stigmatising representations of the poor, then policies preferred by the public (and political elites) are unlikely to seek to tackle the structural causes of inequality [...] In essence, this works to ensure that the working / underclass are positioned in a top-down society created for them, and they are expected to involve themselves in that society under those prearranged social constructs” (Power, 2011 p3). “For a long time the quarry was full of snowdrifts and nothing could be done. Some progress was made in the dry frosty weather that followed, but it was cruel work, and the animals could not feel so hopeful about it as they had felt before. They were always cold, and usually hungry as well. Only Boxer and Clover never lost heart. Squealer made excellent speeches on the joy of service and the dignity of labour, but the other animals found more inspiration in Boxer's strength and his never-failing cry of "I will work harder!” (George Orwell: Animal farm, 1945 p80) 3 Lee Marsden.
    [Show full text]
  • 734K 74% 81% 56
    PUBLISHED WITH 4 EXCLUSIVE INTERVIEW EXCLUSIVE INTERVIEW 5 10XXHRSection & HIRING Title Section Title XX 16 FINANCE FINANCE 18 ADVERTISEMENT FEATURE The Federation There's a smarter From the dragon’s mouth How to get the of Small Keep an eye on the cash Failure is part of the Businesses can way to Skype 60% of start-up companies close their doors before they journey to success, says advise on best HR ENGINEERED TO BE THE WORLD’S and EarWings, get five years into their life, due to running out of cash. The practices. business tycoon and first professional UC-certified wireless it provides a concept of cash flow is crucial to survival right team on board fsb.org.uk EXCLUSIVE earbuds, the Jabra Evolve 75e combines personalised fit so you S former Dragon’s Den star, S T I P By Wes Stanton INTERVIEW Your business may start with you, but sooner or later you will need to A R T- U P T Skype for Business certification, have amazing comfort James Caan 4 incredible active noise-cancellation – throughout build a team. Here are the steps to follow when hiring trouble if it doesn’t turn the work it so you can concentrate whatever noise the day, urprisingly, a lack of profit only takes the pressure By Amelia Glean does into cash before it needs to pay off the business By Wes Stanton surrounds you – and a wearing style as well as is nowhere near the top cause of business failure in its staff and bills on time. cash-wise, but also hen you’re starting a small popular with mobile workers.
    [Show full text]
  • Martinez Dy, Angela Carmina (2015) Unmasking the Internet: Investigating UK Women’S Digital Entrepreneurship Through Intersectionality
    Martinez Dy, Angela Carmina (2015) Unmasking the internet: investigating UK women’s digital entrepreneurship through intersectionality. PhD thesis, University of Nottingham. Access from the University of Nottingham repository: http://eprints.nottingham.ac.uk/29364/1/ADy%20-%20Final%20PhD%20Thesis%20-%20July %202015.pdf Copyright and reuse: The Nottingham ePrints service makes this work by researchers of the University of Nottingham available open access under the following conditions. · Copyright and all moral rights to the version of the paper presented here belong to the individual author(s) and/or other copyright owners. · To the extent reasonable and practicable the material made available in Nottingham ePrints has been checked for eligibility before being made available. · Copies of full items can be used for personal research or study, educational, or not- for-profit purposes without prior permission or charge provided that the authors, title and full bibliographic details are credited, a hyperlink and/or URL is given for the original metadata page and the content is not changed in any way. · Quotations or similar reproductions must be sufficiently acknowledged. Please see our full end user licence at: http://eprints.nottingham.ac.uk/end_user_agreement.pdf A note on versions: The version presented here may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher’s version. Please see the repository url above for details on accessing the published version and note that access may require a subscription. For more information, please contact [email protected] UNMASKING THE INTERNET: INVESTIGATING UK WOMEN’S DIGITAL ENTREPRENEURSHIP THROUGH INTERSECTIONALITY ANGELA CARMINA MARTINEZ DY, B.A., MSc.
    [Show full text]
  • Case with Questions J Duncan Bannatyne, Dragon
    j Case with questions Duncan Bannatyne, Dragon Duncan Bannatyne is probably the best known entrepreneur in the UK because of his appearances on the BBC TV series Dragons’ Den rather than his achievements as a se- rial entrepreneur. His life has, however, been a colourful one. He was born in 1949 into a relatively poor family in the town of Clydebank, Scotland. The second of seven children, his father was a foundry-man at the local ship yard. When told that the family could not afford to buy him a bicycle Duncan tried to get a job delivering newspapers for the local newsagents, only to be set the challenge of fi nding 100 people who wanted a newspaper to be delivered. By knocking on doors he collected the names, got his newspaper round and eventually was able to buy his bicycle. Duncan left school at 15 to serve in the Royal Navy. He served for fi ve years before receiv- ing a dishonourable discharge – after 9 months detention – for threatening to throw an offi cer off a jetty. He spent his twenties moving from job to job around the UK, including taxi driving and selling ice creams, ending up in Stockton-on-Tees. It was here, in his early 30s, that Duncan’s entrepreneurial career started when, using his personal savings, he bought an ice cream van for £450. He built this business into a fl eet of vans selling ‘Duncan’s Super Ices’. Even here he showed entrepreneurial fl air. He was innovative – he started using a scoop that speeded up serving and made a shape like a smile in the ice cream, which the children loved.
    [Show full text]
  • Dragons Dare Student Pack
    DO YOU ACCEPT THE DRAGON’S DARE? Duncan Bannatyne OBE, Patron of SBH Scotland A true entrepreneurial challenge; Making something out of nothing! Spina Bifida Hydrocephalus Scotland 34438 Dragons Dare Flyer.indd 1 03/09/2015 16:29 InIn 2015, 2015, with with the the support support of of SBH our Scotland’s Patron, DuncanPatron, DuncanBannatyne Bannatyne OBE, OBE, Spina Bifida Hydrocephalus Scotland launched a new and creative business and in conjunction with Glasgow Caledonian University, Spina Bifida fundraising platform - The Dragon’s Dare. Hydrocephalus Scotland will unleash a new and creative fundraising platform. In 2016, the Dragon’s Dare is back... Will you accept the challenge? We invite you to accept The Dragon’s Dare! The Challenge The Prize Start with £0 and make as much money To turn £50 into a minimum of £250. The chance to meet Duncan Bannatyne OBE, as possible. our Patron, Honorary Alumni of GCU and one Using your business acumen, hard work and of Scotland’s most famous entrepreneurs – it’s a entrepreneurial flare you will not only be able to once in a life time opportunity! gain valuable skills and experience, but raise much needed funds for a very special Scottish charity. All funds are raised in aid of SBH Scotland. Duncan Bannatyne OBE Duncan Bannatyne OBE, Scotland’s best known Entrepreneur, bestselling author and star of the BBC series Dragons Den became involved with SBH Scotland after attending a Gala Dinner in 2007. Duncan generously supported this event in 2007/8 and was keen to discover more about the work that SBH Scotland carried out in Scotland.
    [Show full text]
  • The EU Referen the EU Referendum
    The EU ReferenReferendumdum --- Where the UK Stands Today “Should the United Kingdom remain a member of the European Union?” In our latest poll of 5,000 respondents, conducted between 29th June and 6th July, “Yes” lead “No” in the referendum voting intentions by 45% to 37%. While 18% of likely voters are currently undecided. Leaving aside the undecided voters for now, if the referendum were held today the result would be expected to be: Yes – 54.4% No – 45.6% This is an 8.8 point lead for “Yes”; about 2 points smaller than the margin of victory for “No” in the Scottish Independence Referendum 2014. However, this was a question about a referendum today. Of course, in reality the referendum will take place in a different context, after an attempted renegotiation of the UK’s terms of membership. We therefore asked those who said they would vote “Yes” or “No” if they would definitely vote that way or whether they might consider switching based on the outcome of these negotiations. Based on this, we were then able to place all people who say they will vote in the referendum into one of the following groups: Those definitely voting “No” – 23% Those definitely voting “Yes” – 30% Current “No” voters open to switching – 14% Current “Yes” voters open to switching – 12% Genuinely undecided voters – 18% “Confused” voters – 3% [see addendum at the end] Attitudes Towards the European Union The “Yes” campaign begin with a lead, but this does not mean that public attitudes towards the European Union are in general favourable.
    [Show full text]
  • Meet the Predators
    volume 5 issue 9/2016 MEET THE PREDATORS THE BRANDING PRACTICES BEHIND DRAGONS’ DEN, SHARK TANK AND HÖHLE DER LÖWEN Sabine Baumann Jade University Department of Management, Information, Technology Friedrich-Paffrath-Str. 101 26389 Wilhelmshaven Germany [email protected] Ulrike Rohn Tallinn University Baltic, Film, Media, Arts and Communication School (BFM) Centre of Excellence in Media Innovation and Digital Culture (MEDIT) Narva mnt 27, 10120 Tallinn Estonia [email protected] Abstract: The TV industry has traditionally relied on advertising and subscription fees for revenue. Recently, brand extensions and co-branding strategies have been rediscovered as income sources. A prominent example of such a strategy is the TV format Dragons’ Den, which has been locally produced in many different countries. We use this intriguing case to explore the extensive and intricate co-branding relationships and brand extensions in the business-to-consumer and the business-to-business settings of TV companies. Our paper analyses global adaptations and cultural branding of Dragons’Den; in particular, brand extensions and co-branding strategies. Keywords: business practices, international TV formats, co-branding, brand extensions, cultural branding, finance, localisation, celebrity entrepreneur In times of ever-increasing information and entertainment choice across a growing number of media platforms, being noticed by audiences is increasingly important and difficult. Being able to offer a brand that adds emotional and value-driven attributes to a media product helps advertisers attract audiences and stand out from the mass of media products offered.1 Furthermore, having a recognizable brand among one’s product portfolio may help to garner advertising revenues from export or licensing agreements.2 1 Sabine Baumann, ‘Media Branding from an Organizational and Management-Centered Perspective’, in Gabriele Siegert et al., eds., Handbook of Media Branding, 2015, pp.
    [Show full text]
  • A Dragons' Den Study
    Wageningen University and Research Centre Department of Social Sciences ------------------------------------------------------ MSc Thesis Final Report Understanding the Drivers of Success in the Business Angel - Entrepreneur Relationship A Dragons’ Den Study Name: Cian O’Sullivan Student Number: 881118616040 Date: April 28th 2015 Specialisation: Marketing and Consumer Behaviour Supervisors: Professor Stefano Pascucci & Professor Frans Verhees Course Code: MCB-80433 0 Abstract Angel investment has played a crucial role in the early development of many of the world’s best-known brands. Indeed, Facebook, Google, Apple, Ford and Amazon all have one little known aspect in common; they were all initially funded through angel investment. These companies have added so much to people’s way of life that it is hard to imagine life without their products. However there is a lack of published research dealing with the initial angel/entrepreneur interaction and how an entrepreneur may increase the likelihood of securing investment. This study aims to examine the complexities of this interaction, to clarify the interaction and increase our understanding of the drivers of success that lead to both parties agreeing a deal. A greater understanding of these issues may help future entrepreneurs to know what motivates angel investors to invest in certain projects and what entrepreneurs in turn expect of the angels. This paper investigates the motives for investment from the investors’ side as well. An inductive-deductive method was adopted, using cases from the Dragons’ Den television series to explore and analyse the initial interaction stage between entrepreneur and investor. The findings were then compared to existing literature. Results suggest that entrepreneurs seek out angel investment not just for capital reasons but also to make use of the angels experience in business as well as their business contacts.
    [Show full text]
  • The Celebrity Entrepreneur on Television: Profile, Politics and Power
    Boyle, R., and Kelly, L. (2010) The celebrity entrepreneur on television: profile, politics and power. Celebrity Studies, 1 (3). pp. 334-350. ISSN 1939-2397 http://eprints.gla.ac.uk/39444 Deposited on: 8 November 2012 Enlighten – Research publications by members of the University of Glasgow http://eprints.gla.ac.uk The Celebrity Entrepreneur on Television: Profile, Politics and Power Abstract: This article examines the rise of the ‘celebrity entrepreneur’ on television through the emergence of the ‘business entertainment format’ and considers the ways in which regular television exposure can be converted into wider media and political capital. Within television studies there has been a preoccupation in recent years with how lifestyle and reality formats work to transform ‘ordinary’ people into celebrities. As a result, the contribution of vocationally skilled business professionals to factual entertainment programming has gone almost unnoticed. This article begins by looking at the construction of entrepreneurs as different types of television personalities as well as how discourses of work, skill and knowledge function in business shows. It then outlines how entrepreneurs can utilize their newly acquired televisual skills to cultivate a wider media profile and secure various forms of political access and influence. Integral to this is the centrality of public relations and media management agencies in shaping media discourses and developing the individual as a ‘brand identity’ that can be used to endorse a range of products or ideas. In turn, policy makers and politicians have attempted to mobilize the media profile of celebrity entrepreneurs in an attempt to reach out and connect with the public on business and enterprise-related issues.
    [Show full text]