Erste Group Bank AG

George – Erste way of innovation

Erste Group Bank AG Founded in 1819 7 countries across CEE 16 million customers 47 t employees

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Goldfish 9 seconds

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Market. Cap. € 16,7 B

CEE Countries 7

Customers 16 M

NOBODY 6 © 2018 Erste Group Bank AG /BeeOne GmbH — Do not share, copy or use without explicit permission — All features and design patterns are copyright of BeeOne GmbH and Erste Group Bank AG The genesis of George 2012

Rethinking Online Banking

Focus: Austria, Retail Banking

Challenges: •Independent “Start-up” •Non-Banking experience •Small and Focus •Design led

Bee One

#MIX #OUTSIDE-IN #CHALLENGE

© 2018 Erste Group Bank AG /BeeOne GmbH — Do not share, copy or use without explicit permission — All features and design patterns are copyright of BeeOne GmbH and Erste Group Bank AG © 2018 Erste Group Bank AG /BeeOne GmbH — Do not share, copy or use without explicit permission — All features and design patterns are copyright of BeeOne GmbH and Erste Group Bank AG Reflection

168 Best banking on the market? 141 27 02% 98% Less than 1/3

Rethinking Market validation Online Banking (Austria)

Focus: Focus: Austria, Retail Banking Minimum Viable product, Dynamic Iteration,

Challenges: Challenges: •Independent “Start-up” •Integration to the bank •Non-Banking experience •Team scaling 20->200 •Small and Focus •API Architecture •Design led •Scalability and Stability

George Ecosystem

State of the art architecture GEORGE APIs

ELASTIC SEARCH CLUSTER Central ecosystem plugged Group Login & on top of heterogeneous APIs Authorisations COUNTRY ADAPTER banks. Bank Partner Bank Systems Cenral Components

Rethinking Market validation Scaling to Online Banking (Austria) Erste Group

Focus: Focus: Focus: Austria, Retail Banking Minimum Viable product, Czech Republic, Dynamic Iteration, Slovakia, Romania

Challenges: Challenges: Challenges: •Independent “Start-up” •Integration to the bank •One Core product in multiple •Non-Banking experience •Team scaling countries •Small and Focus •API Architecture •One brand and one •Design led •Scalability and Stability communication strategy

2015-2016 2017 2018 2019

Austria

Czech Republic

Slovakia

Romania

Croatia

Serbia

Hungary

Cross-platform Store Designed for context campaigns up to 12 parallel Products / Plug-ins

23 © 2018 Erste Group Bank AG /BeeOne GmbH — Do not share, copy or use without explicit permission — All features and design patterns are copyright of BeeOne GmbH and Erste Group Bank AG The genesis of George 2012 2015 2017 2019

Rethinking Market validation Scaling to PSD2 & Opening Online Banking (Austria) Erste Group to Fintech

Focus: Focus: Focus: Focus: Austria, Retail Banking Minimum Viable product, Czech Republic, Plugin architecture with Dynamic Iteration, Slovakia, Romania external partners Beyond banking ecosystem

Challenges: Challenges: Challenges: Challenges: •Independent “Start-up” •Integration to the bank •One Core product in •Open Architecture •Non-Banking experience •Team scaling multiple countries •Distributed development •Small and Focus •API Architecture •One brand and one •3rd parties and fintech •Design led •Scalability and Stability communication strategy •Beyond banking aggregation

Open FE ecosystem

Partners & Fintech

65 M inhabitants 16 M Erste Customers 7 Countries