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9 out of 10 combinations of ’s TV, , inclusive calls and line rental packages cost less than BT’s equivalent 12 month packages. This is based on everyday pricing and not special offers.

This applies to new customers joining Sky in our broadband network area. Sky Broadband availability is subject to your location.

The equivalent products that we have based these comparisons on are detailed below:

Sky BT Equivalent Bronze 49.99 Includes £4.99 P&P Silver 49.99 Includes £4.99 P&P Sky+ box and set-up 79.00 Gold 49.99 Includes £4.99 P&P Set-up Set-up Freeview 94.99 Includes £4.99 P&P TV Pack 94.99 Includes £4.99 P&P

No Pack Available when taken with Premium packs only* Freeview 0.00 1 Mix 19.00 TV Pack 6.99 2 Mix 20.00 Bronze 13.12 3 months @ £7.50, then £14.99 thereafter 3 Mix 21.00 Silver 16.12 3 months @ £10.50, then £17.99 thereafter

Genre Packs Packs Genre 4 Mix 22.00 Gold 18.12 3 months @ £12.50, then £19.99 thereafter 5 Mix 23.00 Gold 18.12 3 months @ £12.50, then £19.99 thereafter 6 Mix 24.00 Gold 18.12 3 months @ £12.50, then £19.99 thereafter

Sky Sports 1 or 2 12 (or 11 with no pack) 1 or 2 11.99

Sky Sports Pack 20.00 Sky Sports 1&2 16.99

Sky Movies 1 or 2 8.00 Film Club 0.00 Film Club additional £6.99 if taken with Freeview or TV Pack

1 Sky Sports & 1 Sky Movies 18.00 1Sports+FilmClub 11.99 Film Club additional £6.99 if taken with Freeview or TV Pack Premium Packs

Sky Sports Pack & 1 Sky Movies 23.00 2Sports+FilmClub 16.99 Film Club additional £6.99 if taken with Freeview or TV Pack

Sky Broadband Everyday Lite 0.00 Option 1 15.99 Broadband Sky Broadband Unlimited 7.50 Option3 24.99

Unlimited Sky Talk Unlimited 5.00 4.99 Anytime Talk Sky Talk Freetime 0.00 Free E&W 0.00

Line Rental 11.00 Line Rental 12.79 Line Rental * Customers who take no pack pay £18 in addition to the price of the Premium Pack taken 9 out 10 claim calculated over 12 months based on comparison of 322 combinations using standard monthly subscription prices with paper billing for packages on 12 month minimum term contract, plus standard box and set-up costs as at 27 July 2010. Of the 322 combinations, Sky was cheaper in 314 instances (97.5%) whilst BT was cheaper in 8 instances (2.5%). Excludes third party retail channels. Excludes combinations where no equivalent matching package exists. Non-standard set- up may cost extra and box costs may vary if you live in a flat. Excludes Sky Multiroom and Sky HD (which are not available with BT. Selected combinations available at cheaper pricing from BT on 18/24 month terms. Content and terms of packages differ. BT Vision includes TV with Replay and ESPN (£9.99 viewing card fee). Call charges for non-inclusive calls will vary between Sky and BT. BT Broadband includes BT Home Hub (BT Vision ready), Hub Phone, McAfee security on an ongoing basis, WiFi minutes, VOIP calls and online storage at no extra charge. Inclusive minutes for BT’s calling plans include calls to 0845 numbers (subject to fair use policy). BT line rental available for £11.54 a month for paperless billing. BT offers may apply. See bt.com for details.