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2018 Conference Program aha OFFICIAL PROGRAM Forty-Fifth ANNUAL MEETING March 7 – March 10, 2018 FEDERATION oF BUSINESS DISCIPLINES (Formerly Southwestern Federation of Administrative Disciplines) National and International Constituency Compiled and Edited by M. Suzanne Clinton University of Central Oklahoma With special thanks to David C. Leader and the 2018 FBD Association Program Chairs And to MI Printing www.miprinting.net 1 FEDERATION OF BUSINESS DISCIPLINES 45th Annual Conference March 7 - 10, 2018 Hyatt Regency and Albuquerque Convention Center Albuquerque, New Mexico 46th Annual Conference March 13 - 16, 2019 Hyatt Regency Houston Houston, Texas 47th Annual Conference March 11 - 14, 2020 Hyatt Regency San Antonio San Antonio, Texas 48th Annual Conference March 17 - 20, 2021 Moody Gardens Hotel and Conference Center Galveston, Texas ♦♦♦ For more information visit FEDERATION OF BUSINESS DISCIPLINES Website: http://www.fbdonline.org 2 EXHIBITORS The FBD Gratefully Acknowledges the Support of the Following Exhibitors: Bloomberg for Education Cambridge Business Publishers The Case Centre EthicsGame Ivey Publishing Interpretive Simulations Stock-Trak, Inc. Stukent Wiley CPAexcel Please make plans to visit the exhibits to receive information on the latest books and newest education technologies. ♦ Please let exhibitors know how much we appreciate their presence and continued support! 3 TABLE OF CONTENTS Title Page ................................................................................................................................... 1 Conferences – 2019 - 2021 ........................................................................................................ 2 Exhibitors .................................................................................................................................. 3 Table of Contents....................................................................................................................... 4 Letter from the President of FBD .............................................................................................. 5 Letter from the FBD Program Chair .......................................................................................... 6 2018 Federation of Business Disciplines Distinguished Paper Awards ............................... 7-8 2018 Federation of Business Disciplines Outstanding Educator Awards ................................ 9 Breakfasts, Lunches, Dinners, Meetings and Receptions ................................................... 10-13 Annual Business Meetings ...................................................................................................... 14 FBD Poster Presentations ................................................................................................... 15-18 FBD Choice Pick Sessions ................................................................................................. 19-22 FBD Exhibitor Presentations .............................................................................................. 23-24 FBD General Information ................................................................................................... 25-28 A General Timetable for the 2019 FBD Meeting in Houston, Texas ....................................... 29 Executive Council.................................................................................................................... 30 Association Programs American Accounting Association, Southwest Region........................................... 31-43 Association for Business Communication, Southwestern U.S. ............................... 44-51 Association for Small Business and Entrepreneurship. ........................................... 52-58 Association of Business Information Systems ........................................................ 59-68 Association of Collegiate Marketing Educators ...................................................... 69-81 Decision Sciences Institute, Southwest Region .................................................... 82-112 Southwest Academy of Management ................................................................. 113-130 Southwest Case Research Association ................................................................ 131-137 Southwestern Finance Association ..................................................................... 138-176 Southwestern Society of Economists .................................................................. 177-189 FBD History ................................................................................................................... 190-197 Hotel Floor/Room Maps ................................................................................................. 198-200 Index of Participants ....................................................................................................... 201-210 Make plans to join us in Houston, Texas for our 2019 conference. ♦♦♦ 46th Annual Conference March 13 - 16, 2019 Hyatt Regency Houston Houston, Texas 4 PRESIDENT’S MESSAGE FBD 2018 Conference Participants: Welcome to the 45th Conference of the Federation of Business Disciplines. On behalf of the Board of Directors, I wish you an enriching and rewarding conference. We are exited to return to Albuquerque this year for the second time and look forward to everything this unique city has to offer. While in Albuquerque, enjoy its excellent museums and its Old Town, where you can go back in time to another century. Nearby are mountain activities at Sandia Peak and other resorts in the mountains of northern New Mexico. Snow Skiing should still be great. A short drive or train ride to the north takes you to Santa Fe, the oldest capital city in the USA, with many art shops, museums and wonderful restaurants. I want to extend a special thanks to M. Suzanne Clinton, FBD Conference Program Chair, for her outstanding efforts in putting together the overall program. Suzanne, I know I got you into this, but nonetheless, great job! Also, special thanks to Michelle McEacharn, our Executive Director, who is largely responsible for the contractual arrangements with the hotels and convention center. It is a huge job and Michelle handles all of the details, and about 1,000 questions from me, with equanimity and devotion. Thank you, Michelle! The ten member associations have staffs of officers who have worked tirelessly to solicit and review papers and program proposals and then to pull all of that into a strong program, and I extend to them special thanks as well. As you will see from this program book, there are many sessions and events planned to provide opportunities for you to enjoy collegiality and to exchange ideas within your discipline, as well as with other disciplines represented. Wednesday evening, FBD will host the annual Awards Reception and Banquet honoring our Distinguished Paper Award and Outstanding Educator winners. On Thursday evening, from 5:30 p.m. – 7:00 p.m., join me for the annual Presidential Welcome Reception, where we will enjoy some food and fellowship. Please remember to visit our exhibitors to review their latest instructional materials and to express your appreciation for their support of this conference. The exhibitors make a huge contribution to our meeting. Make plans to join us for the 46th FBD Conference next year in the fantastic city of Houston, TX. Information about the venue and the enriching program planned by the FBD Program Chair Elect Vivek Natarajan will be available soon. Planning for the meeting will begin on Saturday morning at 8:00 a.m. at the New Program Chairs’ meeting. I am honored to have served as your president this year. The experience of serving, along with the relationships built while serving, has been very rewarding personally. May each of you have a wonderfully successful conference, and may each of you enjoy making new friends and seeing old ones. Kimberly Merritt President, Federation of Business Disciplines 5 GENERAL PROGRAM CHAIR’S MESSAGE Welcome to Albuquerque and the 2018 FBD Annual Conference! On behalf of the FBD Board of Directors, the association program chairs, and the staff of the Hyatt Regency and Albuquerque Convention Center, I welcome you to the 45th Annual Meeting of the Federation of Business Disciplines. FBD has a long history of providing an interdisciplinary forum for scholarly research, professional development and pedagogical insights. A team of your peers has invested many long hours and much effort to ensure that this year’s conference is the most successful meeting possible. Working with the ten associations that comprise FBD has been a rewarding experience for me. From their very first meeting in March 2017, through the intrigue of Boot Camp in July 2017, and throughout all of the challenges that creating a program of this magnitude entails, your program chairs accepted the challenge to make the conference outstanding. My sincere thanks and appreciation go out to all of our Program Chairs: Kelly N., Kelly G., Degan, Silvia, Khaled, Robert, Veena, Brian, Courtney, Marilyn, Roman, and Jan. Your hard work is evident in this program. Go Team Albuquerque! A very special thank you goes to our sponsors and exhibitors for their support. Without their participation, many of the activities that contribute to the overall conference experience would not be possible. I must seize this opportunity to thank the people who were my support and sanity keepers on this journey - the individuals who invested time, effort and patience in mentoring me over
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