MODEL: LADIES' TOP LINE design and graduated offset. Longer MODEL: DX CHANGES FOR 1974: None blade has a lower center of gravity CHANGES FOR 1974: None FEATURES: Speed slot on woods with SHAFT TYPE & FLEX: Dynamic & FEATURES: Laminated woods, irons slight contoured sole, available in lightweight (L,R,S,X) have classic look; clubhead weight is three swing weights; woods only WOOD COLOR: Mahogany, walnut, concentrated low to help get ball up SHAFT TYPE & FLEX: Apex (L) black and green faster WOOD COLOR: Midnight blue PRICE: Irons, $250; woods, $150 SHAFT TYPE & FLEX: Steel shaft PRICE: $155 for four woods COMMENTS: Carbon-graphite shafts (R) available WOOD COLOR: Golden oak, antique MODEL: PRINCESS Circle No. 113 on reader service card blue CHANGES FOR 1974: None LYNX PRICE: Irons, $90, woods, $60 FEATURES: Blade on blade design, MODEL: LYNX II* Circle No. 115 on reader service card low weight distribution. Woods with FEATURES: Investment cast stainless MADER slight contoured sole steel irons with shaft-over hosel design. MODEL: STATURE* SHAFT TYPE & FLEX: Lightweight Woods feature heel, toe adjuster FEATURES: Investment cast stainless Pex (L) weighting steel irons with heel, toe weighting. WOOD COLOR: Powder blue SHAFT TYPE & FLEX: Dynamic The irons have larger sweet spot and PRICE: Four woods, $90; eight irons, black band (L,A,R,S,X,XX) lower center of gravity and smaller $116 WOOD COLOR: Black with scarlet hosel MODEL: LADY ULTRA insert SHAFT TYPE & FLEX: Unitized CHANGES FOR 1974: None PRICE: Irons, $292.50; woods, $170 Dynamic (R,S,X) FEATURES: Woods have Strata-Bloc COMMENTS: Available in left-hand WOOD COLOR: Mahogany, black PRICE: Irons, $271; woods, $170 heads with Cycolon face inserts, pro- MODEL: MASTER MODEL COMMENTS: Cordline, rubber and tected by the Uni-Bond moisture CHANGES FOR 1974: None leather grips treatment. Irons have Fluid-Feel shock FEATURES: Investment cast stainless reduction, pear-shaped heel, beveled steel irons with heel, toe weighting MODEL: CONFIDENCE leading edge, and contour sole with SHAFT TYPE & FLEX: Profit CHANGES FOR 1974: None four-way roll (L, A, R, S, X) FEATURES: Investment cast stainless SHAFT TYPE & FLEX: Ultralite steel WOOD COLOR: Dark pecan steel irons with heel, toe weighting alloy, with composition grips PRICE: Irons, $292.50; woods, $140 and contour sole. Offset hosel design WOOD COLOR: Chestnut with gold COMMENTS: Cord line grip extra SHAFT TYPE & FLEX: Lightweight fleck fee. Available in ladies' model and Dynamic (R,S,X) PRICE: Irons, $225; woods, $138 Circle No. 114 on reader service card WOOD COLOR: Mahogany, black. PRICE: Irons, $271; woods, $170 MODEL: COUNTRY CLUB LADY* MACGREGOR COMMENTS: Solid state line of FEATURES: Woods lofted to help get MODEL: VIP BY NICKLAUS* woods available featuring one piece the ball in the air quickly, double cut FEATURES: Redesigned heel and toe; metal sole and insert. Specialty clubs blade on irons, with sand blasted face weighting on wood has inserts at heel available: Bandit wedge, Flip wedge, and balanced weight distribution and toe. Irons have short hosel and Boss wedge and Uptight chipper SHAFT TYPE & FLEX: 500-steel (L) over fit shaft Circle No. 116 on reader service card WOOD COLOR: White with blue SHAFT TYPE & FLEX: Micro-step insert shaft (S,R) NORTHWESTERN WOOD COLOR: Sandalwood PRICE: Irons, $80; woods, $45 for MODEL: TNT* PRICE: Irons, $250; woods, $150 set of three FEATURES: Investment cast irons Circle No. 111 on reader service card MODEL: TOURNEY with heel and toe weighting, offset CHANGES FOR 1974: None blade and cavity back design. Woods KARSTEN FEATURES: Irons, hosel has been have extra wide brass weighted heel MODEL: PING shortened and over fit shaft with heel and toe insert. Men's right-hand only CHANGES FOR 1974: None and toe weighting, forged heads. Drag SHAFT TYPE & FLEX: See Thun-" FEATURES: Investment cast stainless minimized on woods derbird steel irons with heel, toe balance; SHAFT TYPE & FLEX: Steel (R.S) PRICE: See Thunderbird non-glare finish. Contoured sole on WOOD COLOR: Chestnut woods PRICE: Irons, $200; woods, $125 MODEL: THUNDERBIRD SHAFT TYPE & FLEX: Dynamic CHANGES FOR 1974: New see (TTT standard, TTT stiff) MODEL: MT through apoxy insert. Investment cast WOOD COLOR: Black with red insert CHANGES FOR 1974: New club with heads. Heads have heel and toe PRICE: Irons, $297; woods, $172 old name. More weight toward toe weighting on irons. Woods available COMMENTS: Available left-hand of forged head irons. Woods have in graphite shafts Circle No. 112 on reader service card aluminum alloy face insert with tee SHAFT TYPE & FLEX: Graphite sole on fairway woods, rubber grips shafts in all flexes. Dynamic, light- LOBO GOLF CORP. SHAFT TYPE & FLEX: Steel shaft weight (R,S) MODEL: '74 LOBO* (S,R) WOOD COLOR: Black ebony FEATURES: Investment cast stainless WOOD COLOR: Cherry PRICE: Dynamic irons, $292.50; steel irons with shaft over hosel PRICE: Irons, $200; woods, $125 woods, $130. Graphite irons, $1,080; continued on page 43 Carbonite. All you need to know about golf shafts

Once "hickory" was the word. Then "steel." One more thing. Since Carbonite is lighter than Now it's "carbon-graphite." steel, you can add weight to the clubhead with no And that's what Carbonite means. In fact, "car- loss of clubhead speed —and that adds up to dis- bon" is 2/3 of our name. tance. Sure. There are other shafts made of carbon- Carbonite —the carbon-graphite golf shaft with graphite. But they're not made like ours. Which is forgiveness... and that never hurt anybody. why the Carbonite shaft stays most square through- out your swing. Which means accuracy. Carbonite rewards you for a good hit but, more important, it forgives you if your swing is less than perfect. With Carbonite, making contact a little too high GRAPHITE GOLF SHAFTS or low or too near the toe or heel is not a disaster. 955 Vernon Way, El Cajon, California 92020 • (714) 449-9010 It's still a playable shot. ASK YOUR GOLF PRO OR WRITE TO US AT THE ADDRESS ABOVE

For more information circle number 146 on card CLUBS from page 41 PEDERSEN PGA-VICTOR woods, $660 MODEL: PEDERSEN 3* MODEL: VARDON CUP* FEATURES: Forged steel head FEATURES: Irons have forged steel MODEL: ROSASCO BROS. investment cast irons. Woods and heads with heel and toe weighting. CHANGES FOR 1974: None irons available in left and Woods have scarlet inserts (oversized). FEATURES: Improved weight redis- right hand Grips are rubber and cord tribution; crown area is higher and SHAFT TYPE & FLEX: Feather- SHAFT TYPE & FLEX: Graphite aerodynamically sloped from insert weight steel shaft (R,S) available on any flex; steel shafts come to back of head putting more weight WOOD COLOR: Mahogany with red in (R,S) directly behind line of flight insert WOOD COLOR: Persimmon black SHAFT TYPE & FLEX: Dynamic PRICE: $184 for eight ironsi woods, and honey colored (R,S,X); lightweight (R,S) $130 PRICES: Steel irons, $225; woods, PRICE: Irons, $292.50; woods, $130 $126; graphite shafted woods, $125 MODEL: 100 a wood CHANGES FOR 1974: None MODEL: ULTIMATE COMMENTS: Graphite not yet avail- FEATURES: Investment cast irons CHANGES FOR 1974: Extra wide able on irons using Lost Wax process. Irons made see through apoxy insert, muscle back- of 17-4pf stainless steel. Weight instead of heel and toe weighting, MODEL: LADY RYDER CUP II* redistributed between head and toe in men's right and left hand FEATURES: See Ryder Cup II engineering process SHAFT TYPE & FLEX: Lightweight SHAFT TYPE & FLEX: steel (L,R) SHAFT TYPE & FLEX: Lightweight (R), Dynamic (R) WOOD COLOR: Peacock blue or Dynamic (A,R,S,X); graphite also WOOD COLOR: Two-toned black PRICE: See Ryder Cup II available in all flexes walnut/black WOOD COLOR: Green driftwood PRICE: Irons, $180; woods, $104 MODEL: RYDER CUP II PRICE: Irons, $297; woods, $160. CHANGES FOR 1974: None Graphite, irons, $125 an iron; woods, MODEL: LADY THUNDERBIRD FEATURES: Stainless steel (4-31) $140 a wood CHANGES FOR 1974: None cast irons made by Lost Wax process; FEATURES: Investment cast, 18-8 MODEL: 17-4 cavity back, special heel and toe stainless steel iron heads, Thunderbird CHANGES FOR 1974: None balance, short hosel with slip over image recessed into back of iron head FEATURES: Stainless steel offset shaft. Woods feature dual metallic SHAFT TYPE & FLEX: Lightweight iron heads, high polish square look. sole plates of aluminum and brass (L) Persimmon woods SHAFT TYPE & FLEX: Uni-tip WOOD COLOR: Turquoise/blue and SHAFT TYPE & FLEX: Dynamic or (R.S) white insert lightweight (A,R,S,X, and L on special WOOD COLOR: Black with gold PRICE: Dynamic, irons, $292.50; order); Aldila woods in graphite highlights woods, $130 available in woods and irons PRICE: Irons, $292.50; woods, $140 Circle No. 117 on reader service card WOOD COLOR: Pecan COMMENTS: Available in left-hand ARNOLD PALMER PRICE: Irons, $297, woods, $160. MODEL: LADY PALMER* Graphite, irons, $125 an iron; woods, MODEL: PAR EXCELLENCE FEATURES: Forged stainless steel $140 a wood CHANGES FOR 1974: Same as last irons with conventional hosel design year's MODEL: LADY PEDERSON SHAFT TYPE & FLEX: Universal FEATURES: Club features extra loft CHANGES FOR 1974: None 325 shaft (L) and length with a flatter lie to aid FEATURES: Forged chrome heads on WOOD COLOR: Blue in hand action irons. Shallow face driver PRICE: Irons, $139.50; woods, $73 SHAFT TYPE & FLEX: Par Ex (R) SHAFT TYPE & FLEX: Lightweight COMMENTS: This model is avail- WOOD COLOR: Black (L) able in open stock. All woods have PRICE: Irons, $207; woods, $126 WOOD COLOR: Blue with blue insert bronze back weighting. Right-hand COMMENTS: Wood sets come in PRICE: Eight irons for $184; woods, only 1-3-5-7 combination; however, 4- and $130 6-wood available also Circle No. 119 on reader service card MODEL: ARNOLD PALMER FTD CHANGES FOR 1974: Square toe TONEY PENNA MODEL: EMBLEM design MODEL: TONEY PENNA CHANGES FOR 1974: None FEATURES: Forged stainless steel CHANGES FOR 1974: New head FEATURES: Irons have V-back irons, heavily sole weighted colors available as shown below design, woods are laminated; medium price range SHAFT TYPE & FLEX: Dynamic FEATURES: Stainless steel irons with SHAFT TYPE & FLEX: Pro-Fit (R) (R.S) lost wax precision casting, graphite WOOD COLOR: Black/red insert PRICE: Irons, $211.50; woods, $140 shafts in irons and woods available PRICE: Irons, $112; woods, $72 COMMENTS: Special deep face driver SHAFT TYPE & FLEX: All shafts available, "Arnie's Own Driver," in and flexes available 12Vi degree loft in (R.S) shafts WOOD COLOR: Mahogany mist, MODEL: CLASSIC Right-hand only, no ladies' model cloud, black or golden mist CHANGES FOR 1974: None Circle No. 118 on reader service card Circle No. 120 on reader service card PRICE: Irons. S279: woods. S180 CLUBS continued RAM FEATURES: Laminated woods, lower MODEL: XS1000* COMMENTS: New RB 300 price range FEATURES: Investment cast irons graphite-shafted driver also available SHAFT TYPE & FLEX: Steel (R) with heel and toe weighting and WOOD COLOR: Black/black , red built-in forward press. Woods have Circle No. 124 on reader service card insert two brass weights in face to widen PRICE: Irons, $78.75; woods, $54 sweet spot ROYAL SHAFT TYPE & FLEX: Lightweight MODEL: POWER GROOVE* MODEL: LADY PAR X steel (R); Dynamic (S) FEATURES: Investment cast stainless CHANGES FOR 1974: None WOOD COLOR: Black steel heads on irons with fluted carbon FEATURES: Lightweight, small PRICE: Irons, $238.50; woods, $128 steel shaft. Woods have fluted shaft, diameter shaft without sacrificing club- COMMENTS: Woods available in special insert head size. Added loft and length with graphite shaft at $140 a wood SHAFT TYPE & FLEX: Lightweight flatter lie (R,S), A and X on special order WOOD COLOR: Black SHAFT TYPE & FLEX: Lady Par MODEL: ACCUBAR* PRICE: Irons, $267; woods, $135 Ex (L) FEATURES: Investment cast heel and WOOD COLOR: Royal purple toe weighting on iron. Streamline wood PRICE: Irons, $240 for eight; woods, design MODEL: CONSWEPT* $130 SHAFT TYPE & FLEX: Graphite FEATURES: Investment cast irons shafts (S,R) with shorter face, more rounded soles and slightly more off-set than other MODEL: CONTESSA WOOD COLOR: Black Royal models. Woods have fluted shaft CHANGES FOR 1974: None PRICE: Irons, $850; woods, $450 FEATURES: Laminated woods, black, and special insert SHAFT TYPE & FLEX: Lightweight blue and gold fill grips MODEL: GOLDEN GIRL* (R,S), A and X on special order SHAFT TYPE & FLEX: Pro-Fit (L) FEATURES: Forged steel heads on WOOD COLOR: Moss oak finish WOOD COLOR: Pastel blue/white irons with design to increase loft. with black insert insert Woods, loft increased PRICE: Irons, $112.50; woods, $72 SHAFT TYPE & FLEX: Available in PRICE: Irons, $267; woods, $135 steel shaft (L) MODEL: LADY CLASSIC WOOD COLOR: Golden brown MODEL: ROYAL* CHANGES FOR 1974: None PRICE: Seven iron and three-wood FEATURES: Investment cast irons FEATURES: Laminated woods, combination, $140 with concave design that has a more nickel-chrome finished irons curved look than other Royal models. Woods have rear weighted design SHAFT TYPE & FLEX: Steel (L) MODEL: GOLDEN RAM with outside whipping on hosel WOOD COLOR: Ebony/red, black CHANGES FOR 1974: Dynamic, stiff SHAFT TYPE & FLEX: Lightweight insert flex added to line. Irons have weight (R,S), A and X on special order PRICE: Irons, $78.75; woods, $54 redistributed away from center of Circle No. 121 on reader service card WOOD COLOR: Black ebony with gravity. Woods have brass power golf hexigon insert weights on back of head PRO-DYN PRICE: Irons, $267; woods, $140 MODEL: PRO-DYN -2* SHAFT TYPE & FLEX: Dynalite COMMENTS: All shafts are inter- FEATURES: Investment cast stainless (A-one inch shorter; R, S and S-one changeable steel irons with over hosel design, inch longer shaft), (S) and positive axis clubhead weighting. WOOD COLOR: Black/green insert MODEL: ROYAL DAISY* Flowing contoured iron design. PRICE: Irons, $189; woods, $120 FEATURES: Irons are investment cast, SHAFT TYPE & FLEX: Dynamic COMMENTS: Seven wood also over the hosel stainless steel with the (L,A,R,S,X) offered word Daisy cut into back of head. WOOD COLOR: Walnut Circle No. 123 on reader service card Woods have fluted shaft and special PRICE: Irons, $292.50; woods, $170 insert. Ladies pro mold grip COMMENTS: Rubber grips available R & M GOLF MODEL: PINSEEKER OVER- SHAFT TYPE & FLEX: Light steel (L) MODEL: PRO-DYN -1 THE-HOSEL* WOOD COLOR: Moss oak finish CHANGES FOR 1974: None FEATURES: New over-the-hosel FEATURES: Investment cast stainless investment cast stainless steel irons: with black insert steel irons with over hosel design and new design for back of clubhead PRICE: Irons, 3 through 9 and pitching positive axis weighting. Offset design SHAFT TYPE & FLEX: Dynamic, wedge, $185; woods, $108 SHAFT TYPE & FLEX: Dynamic Dynalite steel (X.S.T.R. A.L) (L,A,R,S,X) WOOD COLOR: Walnut MODEL: ROYAL PLUS WOOD COLOR: Black with scarlet PRICE: Irons.S279: woods, S180 CHANGES FOR 1974: None FEATURES: Investment cast mal- insert leable stainless steel irons with fluted PRICE: Irons, $292.50; woods, $170 MODEL: PINSEEKER STANDARD carbon steel shaft. Woods have fluted COMMENTS: Intermediate shaft SHAFT TYPE & FLEX: Dynamic, shaft, special insert flexes available Dynalite steel (X.S.T.R. A.L) SHAFT TYPE & FLEX: Lightweight Circle No. 122 on reader service card WOOD COLOR: Walnut continued on page 46 Grafalloy onstant the new dimension in graphite shafts iper

Since 1970 major corporations have selected Composite Development Corporation to design and build graphite shafts and inserts. Over 10,000 have been successfully market tested and sold. And now, after more than three years of research and development, we are introducing a new dimension in graphite shafts.

Special offer to manufacturers, pro shops, golf shops: Grafalloy has commissioned Stan Thompson, world-renowned custom club maker, to provide four drivers in the standard flexes of the industry, L-R-S-X. These four drivers in your hands will clearly demonstrate Grafalloy's superiority. For details on our introductory offer for drivers or golf shafts, please contact: onstant / \1/ N Composite Development Corporation (Jf, 7569 Convoy Court, San Diego, California 92111 (714) 277-2270

Power-mated, insert SHAFT TYPE & FLEX: Dynamic and CLUBS from page 44 shaft, $32 an iron; woods with graphite (R,S), A and X on special order shaft, $85 a wood; woods with graphite lightweight (R,S) WOOD COLOR: Black composite shaft, $42 a wood WOOD COLOR: Black/full face PRICE: Irons, $267; woods, $135 Circle No. 126 on reader service card maroon insert COMMENTS: Right-hand only PRICE: Irons, $206; woods, $140 Circle No. 125 on reader service card SHUR-SPORTS MODEL: DYNA-V* (Men's, Ladies") MODEL: ELITE FEATURES: Aerodynamic princi- SHAKESPEARE/PLYMOUTH ples utilized in design of woods with CHANGES FOR 1974: Investment MODEL: MACH II* unique "V" grooves on top of club- cast irons; sole weighted woods FEATURES: Golf Pride Crown grips; head. "Resonics" principle em- SHAFT TYPE & FLEX: Dynamic steel and lightweight shafts (R,S) irons have graphite shafts, chrome steel ployed in design of the investment heads and black shafts in Sigma and WOOD COLOR: Antique black walnut cast irons give a drum head effect Sigma II. Clubs completely balanced PRICE: Irons, $262; woods, $189 SHAFT TYPE & FLEX: Light- with improved, heavier head design MODEL: EXECUTIVE weight steel (R.S.X.L) for both woods and irons. Woods CHANGES FOR 1974: None WOOD COLOR: Men's, black: offered in Sigma, Sigma II and Sigma FEATURES: Weight redistribution ladies', blue, autumn orange III with Sigma III having smaller grip in woods and irons PRICE: Men's, ladies' irons. S235; diameter than Sigma or Sigma II. SHAFT TYPE & FLEX: Lightweight woods, S170 Incorporating the new design capa- (R,S) Circle No. 127 on reader service card bilities of graphite fibers, the clubs WOOD COLOR: Charcoal gray/black perform with maximum efficiency, KENNETH SMITH insert using variables such as flex pattern, MODEL: KENNETH SMITH PRICE: Irons, $194; woods, $135 low torque and low shaft weight CHANGES FOR 1974: Offering COMMENTS: Only Spalding model SHAFT TYPE & FLEX: Graphite graphite shafts in woods only offered in left hand shaft with all flex needs accommodated FEATURES: Custom-made clubs for MODEL: LADIES TOP FLITE WOOD COLOR: Black men, left-hand and ladies' feature CHANGES FOR 1974: None PRICE: Irons, $70 an iron; woods, stainless steel iron heads FEATURES: Weight redistributed $85 a wood SHAFT TYPE & FLEX: Lightweight between toe and hosel, rounded top or aluminum (all flexes) line MODEL: XLD* WOOD COLOR: All colors FEATURES: Golf Pride Eagle grips, SHAFT TYPE & FLEX: Lightweight PRICE: Irons, $315; woods, $208 (L) new graphite composite shaft. All Circle No. 128 on reader service card clubs balanced, have heavier heads. WOOD COLOR: Cranberry Royale Chrome steel heads SPALDING PRICE: See Top Flite SHAFT TYPE & FLEX: Graphite MODEL: PRO FLITE* MODEL: SANDRA HAYNIE composite shafts offered. Rather than FEATURES: Laminated wood head, CHANGES FOR 1974: See Pro Flite flex stiffness, Shakespeare tests lightweight shafts, heel and toe SHAFT TYPE & FLEX: Steel (L) showed shaft length and clubhead weighted irons with forged heads WOOD COLOR: Apple wood green, weight should be the primary consumer SHAFT TYPE & FLEX: Steel shafts avocado face insert variable considerations for its graphite (L, Med.) PRICE: See Pro Flite combination clubs WOOD COLOR: Black/red face insert Circle No. 129 on reader service cara WOOD COLOR: Mahogany/black PRICE: Combination sale only is $150 PRICE: Irons, $32 an iron; woods, for three woods and eight irons TRI-CITY $42 a wood MODEL: US GOLF MODEL: TOURING PRO* CHANGES FOR 1974: Smaller, MODEL: LADIES XLDEBS FEATURES: Irons have low center of shallower face for fairway woods. CHANGES FOR 1974: New graphite gravity to get more loft, forged steel This Model has larger blade and composite shaft; balanced with heavier heads is less offset heads for woods and irons; chrome SHAFT TYPE & FLEX: Carbon steel SHAFT TYPE & FLEX: Dynamic steel heads. Sigma and Sigma III in shaft (L,R) (all flexes) this model are both 2.98 ounces, with WOOD COLOR: Black/dark blue WOOD COLOR: Black Sigma III having a smaller diameter PRICE: Combination sale only, two PRICE: Irons. S270; woods. S160 grip section, thus moving flex point woods and four irons and one putter, Circle No. 130 on reader service card closer to grip. Sigma II is 3.3 ounces. $55; three woods and eight irons, $77 Alpha graphite composite shaft has WILSON been designed to deliver most advan- MODEL: TOP FLITE MODEL: WILSON LADY 1200* tages of graphite at lower cost CHANGES FOR 1974: Woods and FEATURES: Investment cast iron with SHAFT TYPE & FLEX: Graphite, irons feature dynertial weighting perimeter weighting for a widened composite; shafts accommodate all system giving three-dimensional horizontal and vertical sweet spot flexes. Appropriate for ladies effect. Weight in heel, toe and sole of Woods are fore-weighted, like men's WOOD COLOR: Blue/black head club for lower center of gravity. 1200. PRICE: Irons with graphite shaft, $70 Irons have stainless steel heads, SHAFT TYPE & FLEX: Ultralite an iron; irons with graphite composite chrome exterior and hollow back steel (L) WOOD COLOR: Black with silver MODEL: WILSON STAFF Epaloc insert fleck CHANGES FOR 1974: None PRICE: Irons, $235; FEATURES: Irons have adjustable woods, $138 PRICE: Irons, $254; woods, $155 Tungsten steel weight insert, Dyna- MODEL: BERG PROFESSIONAL power fluid feel CHANGES FOR 1974: None MODEL: 1200 SHAFT TYPE & FLEX: Ultralite FEATURES: Straight line scoring for CHANGES FOR 1974: Investment (R.S), A and X on special order increased accuracy and back spin. cast heads WOOD COLOR: Ebony/Wilson Staff Woods have one-piece FEATURES: Chrome-plated irons design in insert sole plate with a Tungsten steel weight inserted PRICE: Irons, $234; woods, $138 SHAFT TYPE & FLEX: Lightweight at toe of club. Woods and irons (L) feature fore- and perimeter-weighting MODEL: BOROS PROFESSIONAL WOOD COLOR: Walnut with tan to reduce the tendency of the club CHANGES FOR 1974: None insert face to open, close or slide through FEATURES: Chrome-plated irons PRICE: Irons, $114 for set of eight; the ball feature weight redistribution. Woods woods, $80 SHAFT TYPE & FLEX: Counter- feature Strata-Bloc heads torque (R,S) SHAFT TYPE & FLEX: Steel (R) MODEL OPTION: GRAPHITE II* WOOD COLOR: Ebony insert on WOOD COLOR: Light walnut/ FEATURES: New graphite shafts made natural wood grain face burgundy insert under exclusive contract with Wilson PRICE: Irons, $285, woods, $155 PRICE: Irons, $80 for set of eight; by Babcock & Wilcox Advance MODEL: X-31 woods, $60 Composites Div. Shafts are option to CHANGES FOR 1974: None men's Walter Hagen Haig Ultra woods FEATURES: Stainless steel irons with MODEL: LADIES STAFF and Wilson Staff woods only a contour and radius sole and beveled CHANGES FOR 1974: Variable swing SHAFT TYPE & FLEX: Shafts have leading edge added to last year's data, Patty Berg stepped-down design. Two flexes: SHAFT TYPE & FLEX: Ultralite signature clubs with rounded sole, Firm (plays comparable to steel shaft (R,S), A and X on special order fluid feel hosel. Driver features special R) and Extra Firm (plays comparable WOOD COLOR: Ebony with black loft and lie to steel shaft S) Epaloc insert in face SHAFT TYPE & FLEX: Ultralite (L) PRICE: Woods, $120 a wood PRICE: Irons, $236; woods $151 WOOD COLOR: Black with gold Circle No. 131 on reader service card •

CORPORATION f MANUFACTURERS OF . . . Snnphifp -1EJO

HEADS

SHAFTS CLUBS GRAPHITE—100™ GRAPHITE —100 composite fiber This entirely new GRAPHITE-100 super-shafts are made heads are made to match the driver with Graphite—100 shafts and feel of persimmon—the consist- with exclusively different Graphite—100 heads is a sensational tent quality of Fiberwood and product which provides the player fiber orientation producing the magic of Graphite. with the ultimate in golfing pleasure maximum power and allowing Made with or without sole minimum torque. plates—in blank form or and performance. Made in standard GRAPHITE-PLUS™ shafts are custom made to your lengths and swing weights—complete made of a graphite composite to the specifications. Driver sets of woods available soon. heads now available highest quality standards-at a greatly For more information circle number 201 on card —all other"wood" reduced price. heads to follow SEND FOR soon. COMPLETE DETAILS U.S. CORPORA TION 527 Superior Avenue.XNewport Beach, Ca. 92660 Longer driving starts here and here!

DON'T HANDICAP YOUR GOLF CARS. Use Trojan Golf Car Batteries with years of proven quality — standard of the industry is the Trojan J-170. For extra rounds of golf plus extra months of service use the Trojan J-190 — or for the finest of all, the Trojan J-217.

THE CLEAN QUIET GO FOR YOUR GOLF CARS...

GO ELECTRICALLY.. .GO TROJAN

TROJAN "MILEAGE MASTER" GOLF CAR BATTERIES

TROJAN BATTERY COMPANY -9440 ANN STREET - SANTA FE SPRINGS, CALIFORNIA 90670 IRE PROFIT PRO SHOP

LOOK, LISTEN, THEN BUY Make sure you fully understand when he wants it. Deal with com- each company's credit policy. Our panies that give the golf profes- The most exciting time of the fall economy is based on credit, and sional service. golf season is when the different with all of the dating and discounts golf companies introduce their offered to golf professionals, it's to DEFECTIVE MERCHANDISE lines for the coming year. your advantage to understand Every company, no matter how Golf manufacturers have spent them. tight their quality control is, will the last year or more designing, Dating and discount policies help come up occasionally with faulty styling and manufacturing their you make money. As you know, merchandise. From past experi- ideas into what they believe are the most companies want to deliver ence. you know if a company will finest golf clubs, bags, balls and their merchandise to your shop as guarantee replacement or credit on apparel. Thousands of dollars and early as they can and to extend an at-once-basis. This is the kind man hours have gone into prepar- your payments over many months. of company with which you should ing for sales meetings. Salesmen In most cases, by accepting the be dealing. have traveled to these meetings in goods as early as possible, you can In selecting a new company, you different parts of the country to sell it before your bill is due. This should follow this checklist: listen to the presentations and gain arrangement allows you to pay the 1. Does the salesman know his first-hand knowledge of each and full bill and to take the discount. line; every line. You have then established credit. 2. How often will the salesman call Now, Mr. Golf Professional, it's If your credit remains good, the on you; your turn to become excited over company will continue to do busi- 3. Do you know the company, at every company's new line. ness with you. least by reputation; When a salesman calls on you to Quality is paramount to you and 4. Are the credit terms right for introduce his new line, he is doing your members. There are different you; so with pride. He is proud of his grades of quality. For example, a 5. What are the delivery dates; company, of his merchandise and golf bag that sells for $25 obviously 6. What is the quality of the mer- he wants you to be equally as proud cannot duplicate the quality or the chandise; of them. features of a $100 golf bag. But you 7. What is the company's adver- What are some of the things you have to decide if the $25 bag has tising program. should look for when viewing a $25 worth of quality and if it can I am sure there are other checks new line with a salesman? be sold for $25. How does it com- that you may want to make; these, If you have done business with pare to other $25 bags you've ex- I think, are the important ones. the company before, you know the amined? Check the bottom, check I urge every golf professional to company's policies and most of the the stitching, check the sides and allow the salesman an opportunity merchandise. So, you are looking anything else that is important to to show his merchandise. mainly for something new—some- you. Test the quality of every item Remember, he wants your busi- thing that will fit into your pro shop you buy. ness and not just for his commis- and will make money for you. To sion. The sooner he has your order do justice to each salesman and his SERVICE in hand, the better service you will line, you should average at least an You probably will have the option receive. Don't force him to make hour for each. An hour may seem to buy clubs, bags, clothing and a return call; he may not be able like a lot of time to spend viewing accessories from several different to return because of the expense new merchandise. But how else are companies. What's the extra plus and because his travel itinerary is you going to find the items you that makes them different: Service. made weeks in advance. need? How else are you going to Can the company deliver when and Have your "Open to Buy" when learn about the new features? Re- what they promise. A reliable the salesman calls. I am sure that member, the salesman is interested company can be your salvation. the fall selling trip of every sales- in selling his merchandise; but he It's money in the bank when you man will be a refreshing and excit- is more interested in selling you have in your inventory the mer- ing experience for every golf pro- potential money-making items. chandise the customer wants, fessional. • yjVLr AMF/HARLEY-DAVIDSON MO- wheels; steering wheel; fiberglass TOR COMPANY, INC., 3700 W. body and aluminum frame. WAR- Juneau Ave., Milwaukee, Wis. 53201 RANTY: one year with a two-year CAR pro-rated warranty on batteries. OP- Model D. Gas, $1,415; length, 91 TIONAL FEATURES: hardtop cab inches; width 45lA inches; weight, 710 ROUNDUP with front and rear safety glass wind- pounds with fuel; three wheels; tiller; shields, doors and side curtains, hy- fiberglass body and steel frame. draulic wheel brakes, mechanical braking system on rear brakes, head FOR 74 and taillights and dashboard. Circle No. 133 on reader service card GOLFDOM previews the CUSHMAN MOTORS, Div. of Out- 1974 offerings of the board Marine Corp., 1429 Cushman major golf car Dr., P.O. Box 82409, Lincoln, Neb. manufacturers 68501 Town & Fairway. Electric, $1,875, gas, $1,965; length, 108% inches; width, 48 inches; weight, 824 pounds by the EDITORS without batteries, 945 with fuel; four wheels; steering wheel; steel body and frame. CLUB CAR, INC., 203 Norton Rd., Box 897, Augusta, Ga. 30903 GC-400. Electric, $1,585, gas,

$1,760; length, 96 inches; width, 47V2 Caroche. Electric, $1,692.50; length, inches; weight, 659 pounds without 93 inches; width, 45V2 inches; weight, batteries, 815 without fuel; four 840 pounds with batteries; four wheels; Model D-4. Gas, $1,614; length, 100 wheels; steering wheel; steel body and steering wheel; fiberglass body and inches; width, 45lA inches; weight, frame. aluminum frame. WARRANTY: one 798 pounds with fuel; four wheels; year with a two-year pro-rated war- tiller; fiberglass body and steel frame. ranty on batteries. OPTIONAL FEATURES: plastic canopy, wind- Model DE. Electric, $1,339; length, shield, head and taillights, extra bag 91 inches; width, 45lA inches;'weight, attachments and hardtop cab. 982 pounds with batteries; three wheels; tiller; fiberglass body and steel frame.

Model DE-4. Electric, $1,530; length, 100 inches; width, 45V* inches; weight, 1,119 pounds with batteries; four wheels; tiller; fiberglass body and steel frame. GC-300. Electric, $1,445, gas, ! WARRANTY: one year on all gas $1,680; length, 96 inches; width, 47 /2 models; two years on all electric inches; weight, 625 pounds without models (excluding batteries), parts batteries, 800 without fuel; three only. OPTIONAL FEATURES, wheels; steering wheel; steel body all models: canopy, steering wheel and frame. (at extra price), extra bag rack, wind- shield, seat cover., cigarette lighter, Trophy 400. Electric, $1,365; length, tire gauge and chrome equipment 91% inches; width, 43 inches; weight, group (front and rear bumpers, hub Caroche Islander. Electric, $1,840; 620 pounds without batteries; four caps and fuel gauge). length, 93 inches; width, 45V2 inches; wheels; steering wheel; steel body and frame. Circle No. 132 on reader service card weight 890 pounds with batteries; four