Forest of Dean and Wye Valley Visitor Economy 2018

The Economic Impact of the Forest of Dean and Wye Valley Visitor Economy 2018

Produced on behalf of Wye Valley and Forest of Dean Tourism Association Limited By The South West Research Company Ltd

November 2019 Contents

Page

Introduction 3 Forest of Dean and Wye Valley full area data 4 Forest of Dean data 17 Herefordshire (Forest of Dean and Wye Valley area) 25 Monmouthshire (Forest of Dean and Wye Valley area) 33 Tewkesbury (Forest of Dean and Wye Valley area) 41

2 Introduction

This report examines the volume and value of tourism and the impact of visitor expenditure on the local economy in the Forest of Dean and Wye Valley in 2018. The Forest of Dean and Wye Valley marketing area consists of the Forest of Dean local authority district and also extends into Monmouthshire and Herefordshire counties and a small section of Tewkesbury local authority district.

The figures were derived using the Cambridge Economic Impact Model undertaken by The South West Research Company (TSWRC). The model utilises information from national tourism surveys and regionally/locally based data. It distributes regional activity as measured in those surveys to local areas using ‘drivers’ such as the accommodation stock and occupancy which influence the distribution of tourism activity at local level.

For further information on the Cambridge Model the methodologies, data sources and the terms used in this report please see Appendix 1 which accompanies this report.

For an overview of 2018, including key facts about the economy, weather and key events please see Appendix 2 of this report.

3 Forest of Dean and Wye Valley - Key facts at a glance

Total staying trips Total staying and UK Overseas Total day trips 705,400 100,400 day trips 7,117,800 6,312,000

Total visitor nights Total day trip spend UK Overseas £211,610,000 1,991,300 794,600

Total visitor related Friends and Total visitor spend spend relatives spend UK Overseas £385,214,000 (non-visitor) £114,799,000 £45,905,000 £12,492,000

Direct employment Second home/holiday 6,394 Total estimated accommodation actual employment spend Indirect employment 7,768 £408,000 1,070 (5,587 FTEs)

Induced employment 303 Forest of Dean and Wye Valley

Key statistics

UK average nights per trip 2.82

UK average spend per trip £162.74

UK average spend per night £57.65

Overseas average nights per trip 7.91

Overseas average spend per trip £457.22

Overseas average spend per night £57.77

Average spend per day visit £33.53 Forest of Dean and Wye Valley - Staying visits

All staying trips (000’s) All staying nights (000’s) All staying spend (£ mn)

900 3,000 2,786 £180 806 £161 800 £160 2,500 700 £140

600 2,000 £120

500 £100 1,500 400 327 1,078 £80 293 1,058 £63 £64 300 1,000 £60 180 632 200 £40 £33 500 100 £20 6 18 £1 0 0 £0

Domestic Overseas Domestic Overseas Domestic trips Overseas trips Area nights nights spend spend (000’s) (000’s) (000’s) (000’s) (millions) (millions) Forest of Dean 256 37 699 359 £42 £21

Monmouthshire - FOD & WV AREA 300 27 908 170 £51 £12

Herefordshire - FOD & WV AREA 144 36 373 259 £21 £12

Tewkesbury - FOD & WV AREA 5 1 11 7 £1 £0.3

Full - FOD & WV AREA 705 100 1,991 795 £115 £46 Forest of Dean and Wye Valley - Staying visits

All staying trips All staying nights 1% 1% 22% 23%

36% 38%

All staying spend 1% 41% 21% 39%

39%

40%

Forest of Dean Monmouthshire - FOD & WV AREA Herefordshire - FOD & WV AREA Tewkesbury - FOD & WV AREA Forest of Dean and Wye Valley - Staying visits by accommodation type

Domestic tourists Trips Nights Spend Serviced 181,400 374,200 £35,552,000 Self catering 113,200 453,000 £37,469,000 Touring caravans /tents 94,400 361,000 £13,591,000 Static vans/holiday centres 9,800 30,000 £1,815,000 Group/campus 23,400 52,000 £2,723,000 Paying guest in private homes 0 0 £0 Second homes 6,110 40,400 £909,000 Boat moorings 0 0 £0 Other 6,400 23,000 £1,364,000 Staying with friends and relatives 270,800 657,700 £21,374,000 Total 705,400 1,991,300 £114,799,000

Overseas tourists Trips Nights Spend Serviced 25,600 75,700 £10,223,000 Self catering 7,500 105,000 £8,084,000 Touring caravans /tents 9,700 42,000 £1,745,000 Static vans/holiday centres 100 3,000 £121,000 Group/campus 8,000 146,000 £9,316,000 Paying guest in private homes 0 0 £0 Second homes 810 14,200 £594,000 Boat moorings 0 0 £0 Other 5,900 21,000 £1,248,000 Staying with friends and relatives 42,800 390,700 £14,573,000 Total 100,000 794,600 £45,905,000 Forest of Dean and Wye Valley - Staying visits by purpose

Trips

100% 9% 17% 21% 80% 30%

Domestic tourists Trips Nights Spend 60% 91% 40% 83% 79% Holiday 569,000 1,679,000 £91,151,000 70% Business 45,000 93,000 £12,330,000 20%

Visits to friends and relatives 83,000 190,000 £9,922,000 0% Other 7,300 31,200 £1,396,000 Holiday Business VFR Other Study 0 0 £0 UK Overseas Total 705,400 1,991,300 £114,799,000 Nights 100% 16% 80% 38% 67% 58% 60%

40% 84% 62% Overseas tourists Trips Nights Spend 20% 33% 42% Holiday 53,200 316,000 £24,648,000 0% Holiday Business VFR Other Business 9,200 57,000 £3,486,000 Visits to friends and relatives 36,400 379,000 £16,059,000 UK Overseas Spend Other 1,900 43,400 £1,712,000 Study 0 0 £0 100% 21% 22% Total 100,000 794,600 £45,905,000 80% 62% 55% 60%

40% 79% 78%

20% 38% 45%

0% Holiday Business VFR Other 6 UK Overseas Forest of Dean and Wye Valley - Day visits

All day visits All day visit spend Monmouthshire - Monmouthshire - FOD & WV AREA, FOD & WV AREA, Forest of Forest of 48% 54% Dean, 37% Dean, 41%

Tewkesbury - Herefordshire - Tewkesbury - Herefordshire - FOD & WV FOD & WV FOD & WV FOD & WV AREA, 1% AREA, 14% AREA, 1% AREA, 15%

Area Day visits Day visit spend

Forest of Dean 2.3 £77.6

Monmouthshire - FOD & WV AREA 3.0 £102.1

Herefordshire - FOD & WV AREA 0.9 £29.2

Tewkesbury - FOD & WV AREA 0.1 £2.7

Full - FOD & WV AREA 6.3 £211.6 Forest of Dean and Wye Valley - Day visits by location

Total day visits Total day visit spend 6,312,000 £211,610,000

Day visits Day visit spend

Urban visits, Urban visits, 2,330,000 £91,018,000

Countryside Countryside visits, visits, £120,592,000 3,982,000 Forest of Dean and Wye Valley – Direct visitor expenditure by category

Accommodation • UK staying visitors £42,091,000 • Overseas staying visitors £13,071,000

Shopping • UK staying visitors £14,397,000 • Overseas staying visitors £13,226,000 • Day visitors £62,949,000

Food & drink • UK staying visitors £25,919,000 • Overseas staying visitors £10,632,000 • Day visitors £89,855,000

Attractions/entertainment • UK staying visitors £12,255,000 • Overseas staying visitors £4,305,000 • Day visitors £30,464,000

Travel • UK staying visitors £20,135,000 • Overseas staying visitors £4,671,000 • Day visitors £28,343,000 6 Forest of Dean and Wye Valley - Direct visitor expenditure by category

Spend by visitor type Spend by sector

Day visitors, Food and drink, Attractions/ 57% 34% entertainment, 13% Travel, 14%

Overseas staying, UK staying, Accommodation, 12% 31% Shopping, 24% 15%

Spend by sector and visitor type 100% 90% 24% 80% 70% 53% 70% 71% 65% 60% 50% 9% 40% 76% 30% 9% 15% 8% 20% 38% 26% 10% 16% 21% 0% Accommodation Shopping Food and drink Attractions/ entertainment Travel

UK Staying Overseas Staying Day visitors Forest of Dean and Wye Valley – Other visitor related expenditure

Second Homes £408,000

Visiting friends and relatives (non-visitor spend) £12,492,000

• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.

• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.

6 Forest of Dean and Wye Valley – Business turnover

Turnover derived from trip expenditure Staying visitor related Day visitor related Total Accommodation £55,896,000 £1,797,000 £57,693,000 Retailing £27,345,000 £62,318,000 £89,663,000 Catering £35,454,000 £87,160,000 £122,614,000 Attractions/entertainment £17,204,000 £31,993,000 £49,197,000 Transport £14,883,000 £17,006,000 £31,889,000 Arising from non trip spend £12,900,000 £0 £12,900,000 Total Direct £163,682,000 £200,274,000 £363,956,000

Total business turnover supported by Staying visitor related Day visitor related Total tourism activity Direct £163,682,000 £200,274,000 £363,956,000 Supplier and income induced £39,224,000 £36,658,000 £75,882,000 Total £202,906,000 £236,932,000 £439,838,000

• Business turnover arises as a result of tourist spending, from the purchase of supplies and services locally by businesses in receipt of visitor spending.

• It is assumed that 40% of travel spend will take place at the origin of the trip rather than at the destination.

• Income induced spending arises from expenditure by employees whose jobs are supported by tourism spend. 6 Forest of Dean and Wye Valley – Tourism related employment

Estimated actual employment

Direct Indirect Induced Total 6,394 1,070 303 7,768

Full time equivalent employment (FTE’s)

Direct Indirect Induced Total 4,383 938 266 5,587

Direct employment in businesses in receipt of visitor Staying visitor related Day visitor related Total expenditure (FTE’s) Accommodation 762 24 786 Retailing 231 516 747 Catering 474 1,166 1,640 Attractions/entertainment 283 522 805 Transport 94 106 200 Arising from non trip spend 205 0 205 Total Direct 2,049 2,334 4,383

6 Value of Tourism 2018 Forest of Dean Key Facts

293,000 Staying visitor trips

1,058,000 Staying visitor nights

£63,066,000 Staying visitor spend

2,326,000 Day visits

£77,579,000 Day visitor spend

£140,645,000 Direct visitor spend

£4,534,000 Other related spend

£145,179,000 TOTAL VISITOR RELATED SPEND

£166,392,000 TOTAL BUSINESS TURNOVER SUPPORTED

3,165 Estimated actual employment

2,268 FTE employment Forest of Dean - Staying visits by accommodation type

Domestic tourists Trips Nights Spend Serviced 38,500 73,000 £8,976,000 Self catering 60,600 191,000 £16,756,000 Touring caravans /tents 51,900 185,000 £7,224,000 Static vans/holiday centres 0 0 £0 Group/campus 16,800 34,000 £1,591,000 Paying guest in private homes 0 0 £0 Second homes 3,200 11,000 £274,000 Boat moorings 0 0 £0 Other 2,500 10,000 £487,000 Staying with friends and relatives 82,700 194,000 £6,945,000 Total 256,000 699,000 £42,254,000

Overseas tourists Trips Nights Spend Serviced 6,900 24,000 £3,013,000 Self catering 2,700 42,000 £2,091,000 Touring caravans /tents 3,800 16,000 £805,000 Static vans/holiday centres 0 0 £0 Group/campus 7,100 135,000 £8,538,000 Paying guest in private homes 0 0 £0 Second homes 300 6,000 £249,000 Boat moorings 0 0 £0 Other 2,900 9,000 £568,000 Staying with friends and relatives 13,300 127,000 £5,547,000 Total 37,000 359,000 £20,812,000 Forest of Dean - Staying visits by purpose

Trips

100% 6% Domestic tourists Trips Nights Spend 21% 13% 80% 46% Holiday 213,000 592,000 £29,961,000 60% Business 15,000 33,000 £8,369,000 94% 40% 79% 88% Visits to friends and relatives 21,000 44,000 £2,574,000 54% 20% Other 7,000 30,000 £1,349,000 0% Study 0 0 £0 Holiday Business VFR Other Total 256,000 699,000 £42,254,000 UK Overseas Nights

100% 12% 80% 51% 53% 60% 83%

40% 88%

Overseas tourists Trips Nights Spend 20% 49% 47% 17% Holiday 14,000 82,000 £7,554,000 0% Holiday Business VFR Other Business 4,000 35,000 £2,153,000 Visits to friends and relatives 18,000 209,000 £9,675,000 UK Overseas Spend Other 1,000 34,000 £1,430,000 Study 0 0 £0 100% 20% 20% 80% Total 37,000 359,000 £20,812,000 51% 60% 79%

40% 80% 80%

20% 49% 21% 0% Holiday Business VFR Other

UK Overseas Forest of Dean - Day visits by location

Total day visits Total day visit spend 2,326,000 £77,579,000

Day visits Day visit spend

Countryside Countryside visits, visits, 1,513,000 £45,827,000

Urban visits, Urban visits, £31,752,000 813,000 Forest of Dean – Direct visitor expenditure by category

Accommodation • UK staying visitors £15,875,000 • Overseas staying visitors £5,539,000

Shopping • UK staying visitors £5,040,000 • Overseas staying visitors £6,094,000 • Day visitors £22,674,000

Food & drink • UK staying visitors £9,513,000 • Overseas staying visitors £4,828,000 • Day visitors £33,094,000

Attractions/entertainment • UK staying visitors £4,230,000 • Overseas staying visitors £2,210,000 • Day visitors £11,304,000

Travel • UK staying visitors £7,596,000 • Overseas staying visitors £2,141,000 • Day visitors £10,508,000 6 Forest of Dean – Other visitor related expenditure by category

Second Homes £166,000

Visiting friends and relatives (non-visitor spend) £4,368,000

• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.

• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.

6 Forest of Dean – Business turnover

Turnover derived from trip expenditure Staying visitor related Day visitor related Total

Accommodation £21,701,000 £662,000 £22,363,000

Retailing £11,022,000 £22,447,000 £33,469,000

Catering £13,911,000 £32,101,000 £46,012,000

Attractions/entertainment £6,695,000 £11,862,000 £18,557,000

Transport £5,842,000 £6,305,000 £12,147,000

Arising from non trip spend £4,534,000 £0 £4,534,000

Total Direct £63,705,000 £73,377,000 £137,082,000

*Adjustments have been made to recognise that some spending on retail and food and drink will fall within attractions or accommodation establishments. It is assumed that 40% of travel spend will take place at the origin of the trip rather than at the destination.

Total business turnover supported by Staying visitor related Day visitor related Total tourism activity

Direct £63,705,000 £73,377,000 £137,082,000

Supplier and income induced £15,552,000 £13,758,000 £29,310,000

Total £79,257,000 £87,135,000 £166,392,000

6 Forest of Dean – Tourism related employment

Estimated actual employment

Direct Indirect Induced Total 2,634 407 123 3,165

Full time equivalent employment (FTE’s)

Direct Indirect Induced Total 1,803 357 108 2,268

Direct employment in businesses in receipt of visitor Staying visitor related Day visitor related Total expenditure (FTE’s) Accommodation 322 10 331 Retailing 99 202 302 Catering 208 480 687 Attractions/entertainment 118 210 328 Transport 39 42 81 Arising from non trip spend 72 0 72 Total Direct 858 944 1,803

6 Value of Tourism 2018 Herefordshire – (FOD & WV area)

Key Facts

180,100 Staying visitor trips

632,000 Staying visitor nights

£33,184,000 Staying visitor spend

890,000 Day visits

£29,244,000 Day visitor spend

£62,428,000 Direct visitor spend

£2,918,000 Other related spend

£65,346,000 TOTAL VISITOR RELATED SPEND

£74,870,000 TOTAL BUSINESS TURNOVER SUPPORTED

1,305 Estimated actual employment

944 FTE employment Herefordshire (FOD & WV area) - Staying visits by accommodation type

Domestic tourists Trips Nights Spend Serviced 61,600 125,000 £11,132,000 Self catering 12,400 46,000 £3,626,000 Touring caravans /tents 11,100 46,000 £1,487,000 Static vans/holiday centres 400 4,000 £198,000 Group/campus 0 0 £0 Paying guest in private homes 0 0 £0 Second homes 1,900 6,000 £197,000 Boat moorings 0 0 £0 Other 3,100 7,000 £401,000 Staying with friends and relatives 53,900 139,000 £3,835,000 Total 144,400 373,000 £20,877,000

Overseas tourists Trips Nights Spend Serviced 9,200 29,000 £2,877,000 Self catering 2,200 44,000 £2,375,000 Touring caravans /tents 4,200 18,000 £838,000 Static vans/holiday centres 100 3,000 £121,000 Group/campus 0 0 £0 Paying guest in private homes 0 0 £0 Second homes 500 7,000 £306,000 Boat moorings 0 0 £0 Other 2,800 11,000 £613,000 Staying with friends and relatives 16,700 148,000 £5,177,000 Total 35,700 259,000 £12,307,000 Herefordshire (FOD & WV area) - Staying visits by purpose

Trips

100% 13% 23% 80% 50% 60% Domestic tourists Trips Nights Spend 100% 87% 40% 77% Holiday 120,000 319,000 £17,955,000 20% 50% Business 10,000 13,000 £1,002,000 Visits to friends and relatives 14,000 41,000 £1,920,000 0% 0% Holiday Business VFR Other Other 0 0 £0 UK Overseas Study 0 0 £0 Nights Total 144,000 373,000 £20,877,000 100% 22% 80% 50% 60% 78% 100% 40% 78% 50% Overseas tourists Trips Nights Spend 20% 22% Holiday 18,000 89,000 £6,548,000 0% 0% Holiday Business VFR Other Business 3,000 13,000 £585,000 Visits to friends and relatives 14,000 148,000 £4,913,000 UK Overseas Spend Other 900 9,000 £261,000 Study 0 0 £0 100% 27% Total 36,000 259,000 £12,307,000 80% 37% 60% 72% 100% 40% 73% 63% 20% 28% 0% 0% Holiday Business VFR Other 6 UK Overseas Herefordshire (FOD & WV area) - Day visits by location

Total day visits Total day visit spend 890,000 £29,244,000

Day visits Day visit spend

Urban visits, Urban visits, £10,165,000 260,000

Countryside Countryside visits, visits, 630,000 £19,079,000 Herefordshire (FOD & WV area) – Direct visitor expenditure by category

Accommodation • UK staying visitors £7,587,000 • Overseas staying visitors £3,372,000

Shopping • UK staying visitors £2,697,000 • Overseas staying visitors £3,611,000 • Day visitors £8,096,000

Food & drink • UK staying visitors £4,703,000 • Overseas staying visitors £2,898,000 • Day visitors £12,644,000

Attractions/entertainment • UK staying visitors £2,313,000 • Overseas staying visitors £1,155,000 • Day visitors £4,412,000

Travel • UK staying visitors £3,577,000 • Overseas staying visitors £1,271,000 • Day visitors £4,091,000 6 Herefordshire (FOD & WV area)– Other expenditure by category

Second Homes £84,000

Visiting friends and relatives (non-visitor spend) £2,834,000

• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.

• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.

6 Herefordshire (FOD & WV area) – Business turnover

Turnover derived from trip expenditure Staying visitor related Day visitor related Total

Accommodation £11,112,000 £253,000 £11,365,000

Retailing £6,244,000 £8,015,000 £14,259,000

Catering £7,372,000 £12,265,000 £19,637,000

Attractions/entertainment £3,608,000 £4,620,000 £8,228,000

Transport £2,909,000 £2,455,000 £5,364,000

Arising from non trip spend £2,918,000 £0 £2,918,000

Total Direct £34,163,000 £27,608,000 £61,771,000

Total business turnover supported by Staying visitor related Day visitor related Total tourism activity

Direct £34,163,000 £27,608,000 £61,771,000 Supplier and income induced £7,997,000 £5,102,000 £13,099,000 Total £42,160,000 £32,710,000 £74,870,000 6 Herefordshire (FOD & WV area) – Tourism related employment

Estimated actual employment

Direct Indirect Induced Total 1,068 186 51 1,305

Full time equivalent employment (FTE’s)

Direct Indirect Induced Total 736 163 45 944

Direct employment in businesses in receipt of visitor Staying visitor related Day visitor related Total expenditure (FTE’s) Accommodation 151 3 155 Retailing 55 71 126 Catering 87 145 232 Attractions/entertainment 62 79 141 Transport 20 17 37 Arising from non trip spend 46 0 46 Total Direct 421 315 736

6 Value of Tourism 2018 Monmouthshire – (FOD & WV area)

Key Facts

326,900 Staying visitor trips

1,078,000 Staying visitor nights

£63,516,000 Staying visitor spend

3,007,000 Day visits

£102,090,000 Day visitor spend

£165,606,000 Direct visitor spend

£5,308,000 Other related spend

£170,914,000 TOTAL VISITOR RELATED SPEND

£194,286,000 TOTAL BUSINESS TURNOVER SUPPORTED

3,214 Estimated actual employment

2,316 FTE employment Monmouthshire (FOD & WV area) - Staying visits by accommodation type

Domestic tourists Trips Nights Spend Serviced 80,100 174,000 £15,175,000 Self catering 40,200 216,000 £17,087,000 Touring caravans /tents 31,400 130,000 £4,880,000 Static vans/holiday centres 9,400 26,000 £1,617,000 Group/campus 6,600 18,000 £1,132,000 Paying guest in private homes 0 0 £0 Second homes 900 23,000 £428,000 Boat moorings 0 0 £0 Other 800 6,000 £476,000 Staying with friends and relatives 130,500 316,000 £10,283,000 Total 300,000 908,000 £51,078,000

Overseas tourists Trips Nights Spend Serviced 9,300 22,000 £4,243,000 Self catering 2,600 19,000 £3,618,000 Touring caravans /tents 1,700 8,000 £102,000 Static vans/holiday centres 0 0 £0 Group/campus 900 11,000 £778,000 Paying guest in private homes 0 0 £0 Second homes 0 1,000 £30,000 Boat moorings 0 0 £0 Other 200 1,000 £67,000 Staying with friends and relatives 12,200 110,000 £3,600,000 Total 26,900 170,000 £12,438,000 Monmouthshire (FOD & WV area) - Staying visits by purpose

Trips

100% 8% 10% 8% 80%

60% Domestic tourists Trips Nights Spend 92% 92% 40% 90% Holiday 234,000 763,000 £43,069,000 20% Business 18,000 43,000 £2,670,000 Visits to friends and relatives 47,000 103,000 £5,339,000 0% Holiday Business VFR Other 0 0 £0 UK Overseas Study 0 0 £0 Nights Total 300,000 908,000 £51,078,000 100% 16% 16% 16% 80%

60%

40% 84% 84% 84%

Overseas tourists Trips Nights Spend 20% Holiday 21,000 142,000 £10,442,000 0% Holiday Business VFR Business 2,000 8,000 £665,000 Visits to friends and relatives 4,000 20,000 £1,331,000 UK Overseas Spend Other 0 0 £0 100% Study 0 0 £0 20% 20% 20% Total 27,000 170,000 £12,438,000 80% 60%

40% 80% 80% 80%

20%

0% Holiday Business VFR 6 UK Overseas Monmouthshire (FOD & WV area) - Day visits by location

Total day visits Total day visit spend 3,007,000 £102,090,000

Day visits Day visit spend

Urban visits, Urban visits, 1,257,000 £49,101,000

Countryside Countryside visits, visits, £52,989,000 1,750,000 Monmouthshire (FOD & WV area) – Direct visitor expenditure by category

Accommodation • UK staying visitors £18,415,000 • Overseas staying visitors £4,058,000

Shopping • UK staying visitors £6,599,000 • Overseas staying visitors £3,426,000 • Day visitors £31,666,000

Food & drink • UK staying visitors £11,563,000 • Overseas staying visitors £2,827,000 • Day visitors £42,863,000

Attractions/entertainment • UK staying visitors £5,663,000 • Overseas staying visitors £904,000 • Day visitors £14,262,000

Travel • UK staying visitors £8,837,000 • Overseas staying visitors £1,223,000 • Day visitors £13,299,000 6 Monmouthshire (FOD & WV area)– Other expenditure by category

Second Homes £155,000

Visiting friends and relatives (non-visitor spend) £5,153,000

• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.

• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.

6 Monmouthshire (FOD & WV area) – Business turnover

Turnover derived from trip expenditure Staying visitor related Day visitor related Total

Accommodation £22,762,000 £857,000 £23,619,000

Retailing £9,925,000 £31,349,000 £41,274,000

Catering £13,958,000 £41,577,000 £55,535,000

Attractions/entertainment £6,812,000 £15,008,000 £21,820,000

Transport £6,036,000 £7,979,000 £14,015,000

Arising from non trip spend £5,308,000 £0 £5,308,000

Total Direct £64,801,000 £96,770,000 £161,571,000

Total business turnover supported by Staying visitor related Day visitor related Total tourism activity

Direct £64,801,000 £96,770,000 £161,571,000

Supplier and income induced £15,427,000 £17,288,000 £32,715,000

Total £80,228,000 £114,058,000 £194,286,000

6 Monmouthshire (FOD & WV area) – Tourism related employment

Estimated actual employment

Direct Indirect Induced Total 2,622 466 126 3,214

Full time equivalent employment (FTE’s)

Direct Indirect Induced Total 1,797 409 110 2,316

Direct employment in businesses in receipt of visitor Staying visitor related Day visitor related Total expenditure (FTE’s) Accommodation 284 11 295 Retailing 75 238 314 Catering 176 523 699 Attractions/entertainment 102 224 325 Transport 34 45 79 Arising from non trip spend 84 0 84 Total Direct 755 1,041 1,797

6 Value of Tourism 2018 Tewkesbury – (FOD & WV area)

Key Facts

5,800 Staying visitor trips

17,900 Staying visitor nights

£938,000 Staying visitor spend

89,000 Day visits

£2,697,000 Day visitor spend

£3,635,000 Direct visitor spend

£140,000 Other related spend

£3,775,000 TOTAL VISITOR RELATED SPEND

£4,290,000 TOTAL BUSINESS TURNOVER SUPPORTED

83 Estimated actual employment

60 FTE employment Tewkesbury (FOD & WV area) - Staying visits by accommodation type

Domestic tourists Trips Nights Spend Serviced 1,200 2,200 £269,000 Self catering 0 0 £0 Touring caravans /tents 0 0 £0 Static vans/holiday centres 0 0 £0 Group/campus 0 0 £0 Paying guest in private homes 0 0 £0 Second homes 110 400 £10,000 Boat moorings 0 0 £0 Other 0 0 £0 Staying with friends and relatives 3,700 8,700 £311,000 Total 5,000 11,300 £590,000

Overseas tourists Trips Nights Spend Serviced 200 700 £90,000 Self catering 0 0 £0 Touring caravans /tents 0 0 £0 Static vans/holiday centres 0 0 £0 Group/campus 0 0 £0 Paying guest in private homes 0 0 £0 Second homes 10 200 £9,000 Boat moorings 0 0 £0 Other 0 0 £0 Staying with friends and relatives 600 5,700 £249,000 Total 800 6,600 £348,000 Tewkesbury (FOD & WV area) - Staying visits by purpose

Trips

100% 9% 9% 29% 80%

60% Domestic tourists Trips Nights Spend 100% 40% 91% 91% Holiday 2,000 5,000 £166,000 71% 20% Business 2,000 4,000 £289,000 Visits to friends and relatives 1,000 2,000 £89,000 0% Holiday Business VFR Other Other 300 1,200 £47,000 UK Overseas Study 0 0 £0 Nights Total 5,000 11,300 £590,000 100% 20% 25% 80% 38% 50% 60%

40% 80% 75% 63% 50% Overseas tourists Trips Nights Spend 20% Holiday 200 3,000 £104,000 0% Holiday Business VFR Other Business 200 1,000 £83,000 Visits to friends and relatives 400 2,000 £140,000 UK Overseas Spend Other 0 400 £21,000 Study 0 0 £0 100% 22% 31% Total 800 6,600 £348,000 80% 39% 61% 60%

40% 78% 61% 69% 20% 39%

0% Holiday Business VFR Other 6 UK Overseas Tewkesbury (FOD & WV area) - Day visits by location

Total day visits Total day visit spend 89,000 £2,697,000

Day visits Day visit spend

Countryside visits, Countryside £2,697,000 visits, 89,000 Tewkesbury (FOD & WV area) – Direct visitor expenditure by category

Accommodation • UK staying visitors £214,000 • Overseas staying visitors £102,000

Shopping • UK staying visitors £61,000 • Overseas staying visitors £95,000 • Day visitors £513,000

Food & drink • UK staying visitors £140,000 • Overseas staying visitors £79,000 • Day visitors £1,254,000

Attractions/entertainment • UK staying visitors £49,000 • Overseas staying visitors £36,000 • Day visitors £486,000

Travel • UK staying visitors £125,000 • Overseas staying visitors £36,000 • Day visitors £445,000 6 Tewkesbury (FOD & WV area)– Other expenditure by category

Second Homes £3,000

Visiting friends and relatives (non-visitor spend) £137,000

• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.

• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.

6 Tewkesbury (FOD & WV area) – Business turnover

Turnover derived from trip expenditure Staying visitor related Day visitor related Total

Accommodation £321,000 £25,000 £346,000

Retailing £154,000 £507,000 £661,000

Catering £213,000 £1,217,000 £1,430,000

Attractions/entertainment £89,000 £503,000 £592,000

Transport £96,000 £267,000 £363,000

Arising from non trip spend £140,000 £0 £140,000

Total Direct £1,013,000 £2,519,000 £3,532,000

Total business turnover supported by Staying visitor related Day visitor related Total tourism activity

Direct £1,013,000 £2,519,000 £3,532,000

Supplier and income induced £248,000 £510,000 £758,000

Total £1,261,000 £3,029,000 £4,290,000

6 Tewkesbury (FOD & WV area) – Tourism related employment

Estimated actual employment

Direct Indirect Induced Total 69 10 3 83

Full time equivalent employment (FTE’s)

Direct Indirect Induced Total 48 9 3 60

Direct employment in businesses in receipt of visitor Staying visitor related Day visitor related Total expenditure (FTE’s) Accommodation 5 0 5 Retailing 1 5 6 Catering 3 18 21 Attractions/entertainment 2 9 10 Transport 1 2 2 Arising from non trip spend 2 0 2 Total Direct 14 34 48