BUTLINS - Get to Know Us

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BUTLINS - Get To Know Us A lot of things have changed since Sir Billy Butlin opened our first resort in Skegness, Lincolnshire, in 1936 (he wouldn’t even recognise the resorts these days!), but the reason that we’re here remains the same. During the 1930s and the post-war years, Billy could see that Britain had become a stressful place and that families were weighed down with the burden of rebuilding a country. Life had become routine and mundane, words that Billy didn’t like very much at all. He knew that families needed a place where they could get away from it all and just spend some time together – having a laugh and rediscovering those little things that make their family special. He imagined a place of sparkling fun and relaxation for families. That place was our first Butlins resort. Today we know that families work harder and for longer hours than ever. The time we put aside for each other often gets lost in the daily grind – it’s easily done. Our three Butlins Resorts in Bognor Regis, Minehead and Skegness, offer the perfect place for families to unwind, have a great time together and they leave chock-full of precious memories. Yes, a lot has changed over the years, but our purpose remains the same. Generation X vs. Generation Y – A decade of online shopping. Online shopping is among the most popular internet activities and about 80% of the U. S. population buys online, with electronics and tourism (flights, travel, hotels) as the leading categories for online shopping. Among Generation X (born from 1961 to 1979 ), the probability of online shopping decreases with age, whereas among Generation Y (born from 1980 to1999) the probability of online shopping increases with age. Although Gen Y with its hedonism, extravagance and great connectivity is considered to be a more attractive target population for businesses, it is important to direct marketing efforts towards Gen X, which has more spending power than any other generation. Since Gen Xers want retailers to provide a personalized brand experience, they would like to be offered high-quality products with greater perceived value. In order to decrease the uncertainty of online purchase the after-sale services, such as alterations and money back guarantees, should be provided. The presence of Gen X in the virtual world will continue to grow as connectivity increases and therefore we can expect an increase in on-line purchasing income from both generations in the foreseeable future. .

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64765 but 210X260 CARAVAN BROCHURE 2014 SK V4.Indd
2014 holiday brochure Call 01754 614444 Visit butlinsskegnesscaravans.com Welcome to Butlins Skegness Caravan Village et in 100 acres of landscaped gardens, the Caravan Village is quiet and relaxing after a day of non-stop action at Butlins. Populated by Sa wealth of interesting wildlife and just a short stroll away from the main resort, you can relax and watch the world go by from the privacy of your holiday home, or get busy with everything that’s on offer on our Butlins resort. WHy a cARAVAn HOLIDAy at BUTLINS? ACCESs to aLl tHe BUTLINS FACILITIES* DETACHEd lIVINg ACCOMMODATION MODERN, sPACIOUs aNd FULl of hOMe cOMFORTS THERE’s rOOm fOr ALl tHe fAMILY FREe cAr pARKINg cLOSe To yOUr aCCOMMODATION PRIVATe gARDEn aREA DOGs aRe WELCOME† *Advertised prices include passes to Butlins for up to 6 people. Additional passes can be purchased. See holiday price guide for details. †Conditions apply, selected caravans only 2 To find out more, visit butlinsskegnesscaravans.com or call 01754 614444 To find out more, visit butlinsskegnesscaravans.com or call 01754 614444 3 Our True Intent is all for your delight A lot has changed at Butlins since Billy Butlin opened our first resort in Skegness in 1936, but our aim is just the same. We believe the twinkling ocean and the smell of fresh sea air are still essential ingredients in a brilliant Butlins break. ‘A Holiday’s not a holiday without a trip to the seaside’ The original Butlins resort opened at Skegness for good reason. Famous for its miles of golden sand and now with our brand new Splash Waterworld there are plenty of things to do and see, which will keep your whole family entertained.
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Historical Sites Butlin’s Skegness Butlin’s Skegness The Butlin’s brand name was to define the family holiday experience, and in doing so it was to change the face of the British leisure industry. The historical context Holiday trends in Britain in the early 20th century By the late 19th century, the railways had opened up most of the country to tourism and holidays in the countryside or, for most people, at the seaside. The initial beneficiaries of cheaper transport were the middle classes, but by the turn of the century the tradition of the British working-class holiday was firmly established, especially to seaside resorts, whether as a long stay visit or a daytrip. Resorts such as Blackpool, Scarborough and Southend became popular, and a whole entertainment industry sprung up to cater to tourists. The census of 1911 reveals that 55% of English people were visiting the seaside on day excursions, while 20% were talking holidays requiring accommodation. Many of the visitors could not afford to stay at expensive seafront hotels and sought out cheaper accommodation in guesthouses and “bed and breakfast” houses. The first guesthouses had a reputation for being run-down places, ruled by tyrannical landladies with lists of rules and regulations. As standards improved, families often returned to the same guesthouses year after year. Camping became popular in the late 19th century, and after the First World War, “pioneer camps” opened, offering basic accommodation with a “hands on” approach. Life under canvas increased in popularity in the inter-war period in line with the trend towards healthy outdoor living.
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