Journal of Themed Experience and Attractions Studies Volume 1 Issue 1 Article 10 January 2018 Disney: Castles, kingdoms and (no) common man Anahita Dalmia University of Southern California,
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[email protected]. Recommended Citation Dalmia, Anahita (2018) "Disney: Castles, kingdoms and (no) common man," Journal of Themed Experience and Attractions Studies: Vol. 1 : Iss. 1 , Article 10. Available at: https://stars.library.ucf.edu/jteas/vol1/iss1/10 Journal of Themed Experience and Attractions Studies 1.1 (2018) 72-74 Themed Experience and Attractions Academic Symposium 2018 Disney: Castles, kingdoms and (no) common man Anahita Dalmia*a a University of Southern California, 325 W. Adams Blvd, Los Angeles, CA, 90007, United States Abstract Disney: A company with media and experiences that are studied over and over again, almost exhaustively. However, there is good reason that this company, recognized by its emblematic castle, is studied so intensely. No other company has prolifically created such successful experiences across platforms and settled so comfortably in audiences’ hearts, making so many of them feel special. This paper explores why and how Disney creates this impact through examining Disney’s transmedia world building techniques through the lens of the psychological schema theory.