Udenrigsudvalget URU alm. del - Bilag 217 Offentligt Ministry of Foreign Affairs of Denmark The Trade Council FOCUS DENMARK www.eksportraadet.dk DANISH ARCHITECTS CREATE MASTER PLAN IN SAUDI ARABIA’S CAPITAL What makes you fl y? If you want to enjoy comfort and service on par with Business, but want an economical way to fl y, we give you Economy Extra. We have introduced a unique class that gives you a wide BEST ICT NATION IN THE DROP THE POWER REVOLUTIONARY range of choices unmatched by most other airlines. For a new WORLD AND LET CREATIVITY HEARING AID way of fl ying, book now at www.fl ysas.com GROW DENMARK NOW TOPS THE OTICON COMES RANKINGS OF THE GLOBAL “THE SECOND CYCLE CLOSER THAN EVER Business and Investment News · Vol 2 · 2007 INFORMATION – WINNING THE WAR BEFORE TO CREATING TECHNOLOGY REPORT 6 ON BUREAUCRACY” 10 NORMAL HEARING 14 AUA_Ins_Focus_Denmark 16.01.2007 13:25 Uhr Page 1 With all your senses. Experience the Austrian way of flying. Austrian Airlines is introducing a new way of flying. Reward yourself with a comfortable night’s sleep in the new Austrian Business Class on a seat that transforms into a lie-flat sleeper seat. Enjoy famous Austrian hospitality on board with selected gourmet menus and the first coffee-house in the sky. For more information and booking visit www.austrian.com, contact your local Austrian Airlines office, or your travel agent today! Our Boeing longhaul-fleet (B767 & B777) is currently refurbished on a step-by-step basis. Check www.austrian.com to find out if the new comfort is available on your next flight. Earn miles with Miles & More FOCUS Denmark is published quarterly by the Trade Council, Ministry of Foreign CONTENTS Affairs of Denmark, Asiatisk Plads 2, DK-1448 Copenhagen K Telephone +45 33 92 00 00 Telefax +45 33 92 19 18 www.eksportraadet.dk Best ICT nation Editor-in-Chief in the world 6 Under-Secretary for Foreign Trade & Investment Denmark now tops the rankings of The Ambassador Jarl Frijs-Madsen Global Information Technology Report 2006 Executive Editor Jørgen E. Christensen [email protected] Editorial text Drop the power Jacob Benthien [email protected] and let 10 + 45 48 24 85 35 creativity grow English Editor Nigel Mander Interview with Lars Kolind – author of “The Second Cycle – Winning the War on Photography Bureaucracy” Sisse Jarner [email protected] + 45 38 80 08 27 Design Revolutionary Niels Bøving hearing aid [email protected] 14 + 45 33 24 01 30 With the hearing aid Epoq, Oticon comes Advertising closer than ever before to creating nor- DG Media mal hearing Studiestræde 5-7 DK-1455 Copenhagen K + 45 7027 1156 Distribution FOCUS: Architecture Pernille Rude 30 [email protected] Henning Larsen Architects has created Print the master plan for the King Abdullah SaloGruppen Financial District in the Saudi Arabian capital Riyadh Material contained in FOCUS Denmark does not necessarily reflect the opinion of the Danish Trade Council or A new student residence in Copenhagen the Ministry of Foreign Affairs of is hailed as world class architecture Denmark. Reproduction is authorised, pro- A large, new commercial building project vided the source is acknowledged, except where otherwise stated. adjacent to Copenhagen Airport will Citations may be made without change the Copenhagen skyline prior permission, provided the source is acknowledged. June 2007 ISSN 1601-9776 Cover: Henning Larsen Architects’ vision for King Abdullah Financial District FOCUS DENMARK · VOL. 2 · 2007 3 Central location only 5 minutes from Copenhagen town hall 10.000 sq.m. new headquarters located with great visibility at Kalkbrænderihavnen – tenancies from 1,500 sq.m Kalkbrænderihavnen is one of the new corporate areas in Copenhagen with fresh air and the sound of the beating of waves. At the corner of Sundkrogsgade and Kalkbrænderihavnsgade the new headquarters will be constructed, comprising 10,000 sq.m. - combining glass, steel, and natural stone. Sjælsø Gruppen also developed headquarters for SAP/Tiscali, Bankinvest/Arator, and DFDS which are next-door neighbours. The location is magnificent – close to the water basin, only 200 m distance to the city train, and very close to the city centre. Good visibility for passers-by . SAP/Tiscali Bankinvest/Arator DFDS Photos of headquarters of future neighbours at Kalkbrænderihavnen Tlf. +45 4810 0000 www.sjaelsoe.dk Central location only 5 minutes from Copenhagen town hall 10.000 sq.m. new headquarters located with great visibility at Kalkbrænderihavnen – tenancies from 1,500 sq.m Kalkbrænderihavnen is one of the new corporate areas in Copenhagen with fresh air and the sound of the beating of waves. At the corner of Sundkrogsgade and Kalkbrænderihavnsgade the new headquarters will be constructed, comprising 10,000 sq.m. - combining glass, steel, and natural stone. Sjælsø Gruppen also developed headquarters for SAP/Tiscali, Bankinvest/Arator, and DFDS which are next-door neighbours. The location is magnificent – close to the water basin, only 200 m distance to the city train, and very close to the city centre. Good visibility for passers-by . SAP/Tiscali Bankinvest/Arator DFDS Photos of headquarters of future neighbours at Kalkbrænderihavnen Tlf. +45 4810 0000 www.sjaelsoe.dk in brief BEST ICT NATION IN THE WORLD INFORMATION TECHNOLOGY: “Leveraging ICT is increasingly becoming Denmark now tops the rankings an essential instrument for countries and national stakeholders to ensure contin- of The Global Information ued prosperity for their people. Nordic Technology Report 2006- countries have shown how an early focus 2007’s “Networked Readiness on education, innovation and promotion of ICT penetration and diffusion is a win- Index”, as a culmination of an ning strategy for increased networked upward trend since 2003. readiness and competitiveness. Denmark in particular has benefited from very ef- fective government e-leadership, re- With record coverage of 122 economies flected in early liberalization of the tel- worldwide and published for the sixth ecommunications sector, a first-rate regu- consecutive year, The Global Information latory framework and large availability of Technology Report (GITR) has become e-government services,” said Irene Mia, the world’s most respected assessment Senior Economist of the Global Competi- of the impact of information and commu- tiveness Network at the World Economic tion and research and development and nication technology (ICT) on the devel- Forum and co-editor of the Report. a talent for pioneering applications and opment process and the competitiveness technologies, have laid the foundation of nations. The Networked Readiness Clear ICT vision for the development of a first-league Index (NRI) measures the propensity of Denmark is N0.1, moving up 2 positions high-tech industry. countries to leverage the opportunities from last year and reflecting an upward The United States loses its top position offered by ICT for development and in- trend dating back to 2003. Denmark has and drops 6 places to 7th, mainly due to creased competitiveness. It also estab- benefited from a clear government ICT relative deterioration of the political and lishes a broad international framework vision and early focus on ICT penetration regulatory environment. However, the mapping out the enabling factors of such and usage, which has resulted in impres- country maintains its primacy in innova- capacity. sive levels of Internet and PC usage as tion, driven by one of the world’s best The World Economic Forum in coop- well as that of e-government and in a tertiary education systems and its high eration with INSEAD, the leading interna- very dynamic e-business environment. A degree of cooperation with the industry tional business school in Paris, produces well-developed internal market, together as well as by the extremely efficient mar- the Report. with a continuous emphasis on educa- ket environment displayed. DANISH buildings and IT in 2007. According to the Confederation of Danish Industries, it is the CORPORATE highest sum ever, and corresponds to 20% SECTOR MAKES of all value created in the corporate sector being used for new investments. RECORD The figure excludes the substantial in- INVESTMENTS vestments in new ships being made by the Danish shipping industry, which has previ- The Danish corporate sector is making ously announced that it will invest more substantial investments in new produc- than EUR 10 bn in the coming years. tion equipment to benefit competitive- The large investments are especially be- ness. More than EUR 30 bn will be in- ing used for labour-saving production vested in new machines, robots, factory equipment in the industrial sector. 6 FOCUS DENMARK · VOL. 2 · 2007 in brief COPENHAGENERS AMONG EUROPE’S WEALTHIEST The average income in the Danish capital is equivalent to almost EUR 58,000 annually. “Affluence is boosted by the fact that there are so many jobs with a high edu- cational level concentrated in Copenha- gen,” says Henrik Christoffersen, head of research at the Danish Institute of Gov- ernmental Research, and adds: “The gap between the educational level in Copenhagen and the rest of the country has increased significantly. Edu- cation is the source of income creation and greater wealth.” The majority of jobs in Copenhagen are knowledge-based with a high degree of value creation. “Copenhagen is changing a lot these days. The city has become a dynamic centre in northern Europe for knowledge intensive professions. This is a major factor behind the income and affluence that Copenhageners are creating,” says Henrik Christoffersen. Among the reasons why Copenhagen is attracting so many highly educated people is its well functioning infrastruc- ture, good educational opportunities, rich cultural life and metropolitan atmos- phere, which is lively without being too stressful. Good quality housing and a low crime rate also contribute to the ex- A HUB FOR CRUISES cellent life quality. Copenhagen has become a north European hub for cruises.