NCA's 2011 STATE of the INDUSTRY CONFERENCE

NCA’s 2011 STATE OF THE INDUSTRY CONFERENCE The Consumer Today - The Consumer Tomorrow February 16 -19 | Fontainebleau | Miami, Florida W E L C O M E 2011 State of the Industry Conference Committee

CHAIRMAN Larry Graham Richard Ross National Galerie Confectioners Association

Sarah Atkinson Shelly Clarey Atkinson Candy Adams Company & Brooks, Inc.

Dave Fleischer Mary Beth Geraci Kraft Foods Carlin O’Brien, Inc.

Michael Gilmore Tom Joyce Ferrara Pan The Hershey Candy Company Company

John Leipold Tim Quinn Goetze’s Candy Mars Chocolate Company, Inc. North America

Michael Rosenberg Joe Vittoria The Promotion Pez Candy, Inc. In Motion Companies, Inc. PROGRAM National Confectioners Association’s State of the Industry Conference

February 16 - 19, 2011

Fontainebleau Miami Beach Miami, Florida

Executive Board...... 2 Board of Trustees...... 3 Broker Advisory Committee...... 4 Chocolate Council/Board...... 4 Supplier Advisory Committee...... 5 Conference Program...... 6 Speaker Biographies...... 15 Restaurant List...... 23 Conference Attendees...... 24 Floor Plans...... 44 Anti-Trust Statement...... 46

National Confectioners Association 1101 30th Street NW, Suite 200 Washington, DC 20007

Phone: 202.534.1440 or 1.800.433.1200 Fax: 202.337.0637

E-mail: [email protected] Website: www.CandyUSA.com

1 EXECUTIVE BOARD

CHAIRMAN EX-OFFICIO – Mitchell T. Goetze FORMER NCA Goetze’s Candy Company, Inc. CHAIRMAN Michael Gilmore VICE CHAIRMAN Ferrara Pan Candy Company Robert Simpson Jelly Belly Candy Company EX-OFFICIO - SWEETS & SNACKS TREASURER EXPO® CHAIRMAN John E. Brooks, Jr. Michael Rosenberg Adams & Brooks, Inc. The Promotion in Motion Companies, Inc.

VICE PRESIDENTS EX-OFFICIO – ICA CHAIRMAN Domenic Antonellis Salvatore Ferrara II New England Confectionery Ferrara Pan Candy Company Company, Inc. EX-OFFICIO – C. Daniel Azzara COCOA PROCESSOR The Hershey Company Hank Izzo Mars Chocolate North David Hawk America Gertrude Hawk Chocolates EX-OFFICIO – Doreen Ida NCA PRESIDENT Nestlé Confections & Snacks Lawrence T. Graham Division National Confectioners Association Renee Kopkowski Mars Chocolate North America

Lesya J. Lysyj Kraft Foods

Don Pearson Cargill Cocoa & Chocolate

Daniel Trott Russell Stover Candies, Inc.

Joseph Vittoria Pez Candy, Inc. NATIONAL CONFECTIONERS ASSOCIATION NATIONAL

2 BOARD OF TRUSTEES

CHAIRMAN Liam C. Killeen Mitchell T. Goetze Farley’s & Sathers Candy Goetze’s Candy Company, Company, Inc. Inc. Jennifer Martin Scott Albanese American Licorice Company Albanese Confectionery Group, Inc. Benjamin McGlaughlin Wolfgang Candy Company, Cornelis J. Boon Inc. BENEO-Palatinit, Inc. Terry Mitchell Cindy L. Brooks Fannie May Confections Adams & Brooks, Inc. Brands, Inc.

David Clarke Taz Murray DeMet’s Candy Company Dynamic Confections, Inc.

Eugene M. Dunkin, Jr. Robert A. Nelson Thompson Brands, LLC Elmer Candy Corporation

Dave Fleischer Barry Rosenbaum Kraft Foods Nassau Candy Distributors, Inc. Ellen R. Gordon Tootsie Roll Worldwide Ltd. Richard Ross Galerie Lawrence T. Graham National Confectioners Barry H. Sokol Association Sorbee International, LLC

Lee Hartman Dean L. Spangler Printpack, Inc. Spangler Candy Company

Ralf Hilpϋsch Jean J. Thompson Storck USA, L.P. Seattle Chocolates

Louise Hilsen Amy Atkinson Voltz Nestlé USA, Inc. Judson-Atkinson Candies, Inc. Hank Izzo Mars Chocolate North Keith Von Zup America Just Born, Inc.

Christian Jegen Haribo of America, Inc.

Thomas J. Joyce CONFECTIONERS ASSOCIATION NATIONAL The Hershey Company

Susan Karl Annabelle Candy Co., Inc.

Lauri Kien Kotcher Godiva Chocolatier, Inc. 3 BROKER ADVISORY COMMITTEE CHAIR Kevin Miller Mary Beth Geraci Acosta Sales & Marketing Carlin O’Brien, Inc. Blair Richard Saltz Wally Bylinowski Lafreniere & Associates J Carroll & Associates Phil Shankman Kevin Cain Shankman & Associates Trade Class Solutions Audra Vogler Shelly Clarey Hoffman-Vogler Adams & Brooks, Inc. Greg Woodhouse Robert Edelheit Godiva Chocolatier, Inc. Hanson Faso Sales & Marketing Chris Zuleski Walt Freed SummitHill Sales & Marketing Kahler-Senders Group/ISM

Bruce Gibbons Atkinson-Crawford Sales Co. Inc.

Manny Martins Golick Martins, Inc.

CHOCOLATE COUNCIL/BOARD

CHAIRMAN David Stuart Hank Izzo The Hershey Company Mars Chocolate North America David Taiclet Dan Azzara Fannie May Confections The Hershey Company Brands, Inc.

Peter Blommer Dennis Whalen The Blommer Chocolate ADM Cocoa Company EX-OFFICIO – Niel Campbell Mitchell Goetze Seattle Chocolates Goetze’s Candy Company, Inc.

Pierson Clair III EX-OFFICIO – Brown & Haley Bill Guyton World Cocoa Foundation Steve Genzoli Ghirardelli Chocolate Company EX-OFFICIO – Chris Mahony Gary Guittard International Confectionery Guittard Chocolate Company Association Jerry Hagedorn Barry Callebaut Americas

Louise Hilsen

NATIONAL CONFECTIONERS ASSOCIATION NATIONAL Nestlé USA, Inc.

Lesya Lysyj Kraft Foods

Edmond Opler World’s Finest Chocolate, Inc.

Don Pearson 4 Cargill Cocoa & Chocolate SUPPLIER ADVISORY COMMITTEE CHAIRMAN Cornelis J. Boon Frederick Hintlian BENEO-Palatinit, Inc. Varick Enterprises, Inc.

VICE CHAIRMAN John Holland Lee Hartman Sollich North America, LLC Printpack, Inc. Michael Knapp Becky Bush Pioneer Plastics Multi Packaging Solutions Tom Livernash Katherine Clark Flow Logistics Centerchem, Inc. Mark Lozano Russell Crosio TNA North America, Inc. Crosio & Associates, Inc. David Salinas Thomas Elsinghorst FONA International, Inc. Tomric Systems, Inc. Arne Sandberg Roman Forowycz Consumer Packaging Group, Inc. Clear Lam Packaging, Inc. Roderick Sowders Tim Galloway Synergy Flavors, Inc. Galloway Company Dennis Tagarelli Pam Gesford AAK USA, Inc. Knechtel, Inc. Douglas Taylor, Sr. James Greenberg DT & Associates, Ltd. Union Confectionery Machinery Co. Stephen Volker Corn` Products U.S. Raymond Heinz Bell Flavors & Fragrances, Inc. Kevin Zieziula The NPD Group, Inc. David Hibbs Chefmaster NATIONAL CONFECTIONERS ASSOCIATION NATIONAL

5 CONFERENCE PROGRAM

WEDNESDAY, FEBRUARY 16

7 a.m. - 5 p.m. Registration & Meeting Place Glimmer Foyer (level 4) Sponsored by: Judson-Atkinson Candies, Inc. and Kraft Foods

7:45 - 9:45 a.m. Chocolate Council/Board Meeting Splash 13 - 14 (upper lobby level)

7:45 - 9:45 a.m. SWEETS & SNACKS EXPO® Committee Meeting Splash 9 (upper lobby level)

10 a.m. - 12 noon Executive Board Meeting Splash 1 - 2 (upper lobby level)

12 noon - 5 p.m. Board of Trustees Meeting Splash 9 -10 (upper lobby level)

FIRST TIMERS RECEPTION 6 - 6:30 p.m. Glimmer Terrace (level 4) *in case of inclement weather: Glimmer 5 - 7 (level 4)

WELCOME RECEPTION 6:30 - 7:30 p.m. Glimmer Terrace (level 4) *in case of inclement weather: Glimmer 5 - 7 (level 4) Sponsored by: ADM Cocoa; Barry Callebaut Americas; Cargill Cocoa & Chocolate; The Blommer Chocolate Company; and The Hershey Company

THURSDAY, FEBRUARY 17

7 a.m. - 5 p.m. Registration & Meeting Place Glimmer Foyer (level 4) Sponsored by: Judson-Atkinson Candies, Inc. and Kraft Foods

7:30 - 8 a.m. Continental Breakfast Glimmer Foyer (level 4) CONFERENCE PROGRAM CONFERENCE BUSINESS SESSION 8 - 11:40 a.m. Glimmer 1- 4 (level 4) Sponsored by: Bemis Flexible Packaging; Perfetti van Melle USA; 6 and The Hershey Company Consumer Trends - Today & Tomorrow J. Walker Smith, Executive Chairman, The Futures Co.

Discover insights on what today’s consumer trends are telling us about the future. Gain an outlook on what’s to come for CPG companies, featuring specific insights into the confectionery industry and case studies that offer direct implications for the industry. Understand how consumer behavior in a post-recessionary environment will create “value shift” to responsibility, prioritization and resourcefulness. Walker will address the “recovery consumer” and discuss how emotional connections impact purchase behavior, a well as how engaging innovation in-store can create a more exciting shopping experience for the consumer.

Confectionery Industry 2011 Update & Outlook Todd Hale, Sr. Vice President, Consumer & Shopper Insights & James Russo, Vice President, Global Consumer Insights - Food Sector, The Nielsen Company

Gather an assessment and gain perspective on key economic, consumer, retail, category and media trends that impact industry performance, with an eye on future innovations, risks and opportunities for the confectionery industry. Receive an industry overview about the current state of the consumer packaged goods industry, discover insights on category performance and key drivers, find out about media awareness and the impact of online and television consumer engagements and hear a forecast of what the future looks like in 2015 in terms of retail channels and key confectionery segment projections.

Catering to the Consumer: Growth & Retention in the Convenience Channel Scott Hartman, President & CEO, Rutter’s Holdings, Inc.

Consumers crave convenience. Join us to hear an overview of the convenience store channel today and an outlook on its future. Hear about top selling c-store categories, and how they’ve performed in the past several years. Learn store marketing trends that cater to the consumers’ desires, including store design, green initiatives, confectionery perspectives and social media

and mobile marketing. Find out about c-store loyalty programs and PROGRAM CONFERENCE consolidation of the channel, with a look into the future to find out where growth may come.

7 Dancing with Megaphones Pete Blackshaw, Executive Vice President, Digital Strategic Services, NM Incite - a Nielsen-McKinsey Company

In today’s Internet-driven world, customers have more power than ever. With a growing presence of consumer-generated media, a disgruntled customer can broadcast his com- plaints to an audience of millions. This creates enormous challenges for companies and brands, but it also presents unprecedented opportunities. To succeed, brands must heed the “Six Drivers of Brand Credibility” - trust, authenticity, transparency, listening, responsiveness and affirmation. Pete will take us on a tour of the new consumer landscape and outline a roadmap to success in social media, addressing trends, growth and transformation of the consumer purchase decision.

LUNCHEON SESSION 12 noon - 1:30 p.m. Glimmer 5 - 7 (level 4) Sponsored by: Galerie

The Political Landscape and its Impact on Business Steve Forbes, Chairman of Forbes Media and Editor-in-Chief of Forbes Magazine

Steve Forbes, a major force in both the world of business and the world of politics, will share his knowledge, insights, and thoughtful opin- ions on the current state of American politics, and how it will affect business now and in the future. Forbes, a widely respected and frequently called upon political and business expert, is the Chairman of Forbes Media and Editor- in-Chief of Forbes Magazine, and also a former presidential candidate. He will offer his common sense solutions that not only work to solve business problems, but also attempt to grow the economy and create new jobs. Join us for this powerful opportunity to hear one of the leading voices in today’s financial world.

NETWORKING DESSERT 1:30 - 2:30 p.m. Glimmer Terrace (level 4) *in case of inclement weather: Glimmer 1 - 2 (level 4) Sponsored by: The Hershey Company CONFERENCE PROGRAM CONFERENCE Book Signing of How Capitalism Will Save Us: Why Free People and Free Markets Are the Best Answer in Today’s Economy, by Steve Forbes

8 CONFERENCE PROGRAM CONFERENCE AFTERNOON POWER SESSIONS Sponsored by: Bemis Flexible Packaging and BENEO-Palatinit, Inc.

2:30 - 4 p.m. - Power Session I Glimmer 7 (level 4) Social Media 101: A How-to-Guide for Marketing to Empowered Consumers Pete Blackshaw, Executive Vice President, Digital Stragetic Services, NM Incite - a Nielsen-McKinsey Company

What’s next if the consumer is in control? Pete will talk about the consumer landscape, address key implications of this new atmosphere and look ahead to how businesses can listen and learn to effectively reassign the customer “value.” The new landscape includes a web-savvy consumer, and by engaging, retailers can connect to the consumer on a whole new level. Pete will conduct a social media demonstration, showing examples of real-time consumer insights. Learn about micro-blogging and twitter-terms, and examine case studies of retailers who took on social media the right way.

2:30 - 4 p.m. - Power Session II Glimmer 4 (level 4) Insights 101 - From Fact to Act: Are You Ready? Ed See, Executive Vice President and Sr. Partner & Matt Brewer, Vice President, SymphonyIRI Group

How do you go from “Fact to Act” and take simple action steps that translate into sales opportunities? Ed and Matt will help you answer simple and complex questions and teach you to think about using multiple data sources for things you’ve never considered. Learn the 10 best practices for transforming data into the actionable insights necessary to remain competitive.

2:30 - 4 p.m. - Power Session III Glimmer 2 (level 4) Scenarios for the Future Consumer Michele Bowman, Co-Founder, AndSpace, Inc.

How will emerging trends in social media, life sciences, technology and regulation con- verge to create a new consumer reality in the future? Explore scenarios that portray who the consumer may become. The rise of social markets is accelerating a transformation of the relationship between companies and their customers. In the future, retail will take a back seat as companies compete to gain entry into “gated” customer communities. Learn what innovations will mean for companies and how they could change the CONFERENCE PROGRAM CONFERENCE regulatory landscape.

4 - 5:30 p.m. SWEETS & SNACKS EXPO® Committee & Retail Customers Meeting Glitter (level 4) 9 4 - 5:30 p.m. Supplier Advisory Committee Meeting Facet (level 4)

RECEPTION 6 - 7:30 p.m. La Côte Lawn (outside lawn area) *in case of inclement weather: Glimmer 5 - 7 (level 4) Sponsored by: Bell Flavors & Fragrances, Inc.

FRIDAY, FEBRUARY 18

7 a.m. - 5 p.m. Registration & Meeting Place Glimmer Foyer (level 4) Sponsored by: Judson-Atkinson Candies, Inc. and Kraft Foods

7:30 - 8 a.m. Continental Breakfast Glimmer Foyer (level 4)

BUSINESS SESSION 8 - 11:30 a.m. Glimmer 1 - 4 (level 4) Sponsored by: FONA International, Inc.; Mars Chocolate North America; and The Hershey Company

Delivering Happiness: A Path to Profit, Passion & Purpose Tony Hsieh, CEO & Founder, Zappos. com

Tony Hsieh puts his customers and employees first. He is one of the most widely respected and successful business innova- tors in the new economy. As the CEO of the online shoe sales company, Zappos.com, he has achieved phenomenal company growth through revolutionary approaches to marketing, human resources and customer service. He believes in four strategies for building a brand that matters: vision, retaining customers, transparency of operations and core values. Zappos.com relies heavily on word-of-mouth marketing and return business to advertise their site, which frees up money to pour into extraordinary customer service instead. But Tony’s number one priority is company culture. Get the culture right and success happens on its own.

Emerging Trends in the Retail Landscape & the Store of the Future John Rand, Sr. Vice President Retail

CONFERENCE PROGRAM CONFERENCE Insights, Kantar Retail

In this economy, how has the consumer changed, are those changes lasting, and how can manufacturers and retailers respond? Shoppers looking for relevancy and value are 10 constantly creating new purchase patterns. Retailers have responded by developing and clarifying new strategies, altering models of profitability and presenting a fresh set of expectations to suppliers. John will examine the permanent changes in today’s consumer and address challenges for business plans of the future. We’ll also look at the global trend of building large chains with smaller physical formats.

The Consumer and the Club Store Industry Tim Rose, Sr. Vice President Merchandising - Foods & Sundries, Costco Wholesale

Price, Quality and Experience - three of the reasons Costco Wholesale recently received the highest ratings from customers in a Con- sumer Reports survey. Consumers appreciate low prices, and retailers can retain these consumers by supplement- ing good value with excellent quality and the full, customer service experience. Tim will share some reasons for Costco’s success, and he will also talk about strengthening of private label brands, such as Costco’s Kirkland Signature. Learn how the consumer views the club store industry, and how wholesale stores can play an important role in future sales and growth for your business.

The Rise of the Multicultural Nation and its Impact on Retail Carla Dodds, Director Multicultural Marketing, Walmart U.S. & Steven Wolfe Pereira, Sr. Vice President & Managing Director, MV42°, MediaVest

Multicultural marketing to consumers has never been more complex or critical than it is now. Gain insights on opportunities to strengthen your multicultural marketing outreach with a strategic focus on a total business and total market approach. Identify ways your marketing approach fully integrates at all touch points that resonate with this consumer, including at the community level, as well as during their shopping experience. Discover trends in the changing U.S. consumer, the importance of marketing to a multicultural nation and what business opportunities exist for retailers and suppliers.

LUNCHEON SESSION 12 noon - 1:45 p.m. Glimmer 5 - 7 (level 4) Sponsored by: Printpack, Inc.

Customer First Linda Severin, Vice President, Corporate Brands, The Kroger Co. CONFERENCE PROGRAM CONFERENCE Linda’s top priority is the customer, and her passion for consumers has driven her career. Her background in economics, advertising and marketing gives her a broad perspective. Her customer knowledge and insights gained from experience in the consumer packaged 11 goods industry at Sara Lee, Campbell Soup and ConAgra have fueled successful business and brand strategies. At Kroger, Linda leads a team that focuses on building brands to delight shoppers of the Kroger family of stores. Learn more about the vital importance of the customer.

Also during lunch, gain a lively review of the confectionery industry from NCA. Get insider perspective on some of the biggest candy companies in the world and hear what leaders think the future holds. Learn how NCA plans to face challenges to the industry in the years ahead. Hosted by NCA Chairman Mitchell Goetze of Goetze’s Candy Company, Inc., and Vice Chairman Bob Simpson of Jelly Belly Candy Company. This luncheon is a multi-media tribute to the world of candy, chocolate and gum, and a chance to celebrate the finest in the industry during NCA’s annual awards ceremony.

NETWORKING DESSERT 1:45 - 3 p.m. Glimmer Terrace (level 4) *in case of inclement weather: Glimmer 1 - 2 (level 4) Sponsored by: Mars Chocolate North America

AFTERNOON POWER SESSIONS Sponsored by: Bemis Flexible Packaging and BENEO-Palatinit, Inc.

3 - 4 p.m. - Power Session I Glimmer 4 (level 4) Insights 201 - From Fact to Act: Is Your Company Ready? Ed See, Executive Vice President & Sr. Partner & Matt Brewer, Vice President, SymphonyIRI Group

How do you plan to help your organization effectively utilize consumer shopper and category insights? Manufacturers and retailers now must think more about application and activation rather than just reporting and interpretation. Creating customer value using data requires organizational com- mitment to key disciplines and behaviors CONFERENCE PROGRAM CONFERENCE that ensure routine fact-based decisions and planning. Prepare your organization to routinely move from “Fact to Act” using a business planning roadmap. Also, learn how to repeat your suc- cesses by leveraging account scorecards, top-to-top engagement 12 and value-added discussion, and tactic and promotional evaluations. 3 - 4 p.m. - Power Session II Glimmer 7 (level 4) Leveraging the Retail Environment for Tomorrow John Rand, Sr. Vice President Retail Insights, Kantar Retail

Taking the pulse and responding to emerging consumer trends is what separates leaders from the rest of the pack in the highly competitive and fragmented retail environment. John will share insights on today’s dynamic consumer landscape and how retailers are responding to effectively maximize the retail experience and meet their shoppers’ needs. Learn how retailers are building consumer loyalty by managing through trade-offs. See how today’s leaders view the consumer horizon, and are responding with integrated shopper marketing solutions, and improvements in their operations.

3 - 4 p.m. - Power Session III Glimmer 2 (level 4) The Customer Experience IS the Marketing Steve Miller, Founder, The Adventure LLC

It’s time to think about what makes your company unique, and in today’s technology driven world, product quality and customer service no longer act as the only differentiators. Consumers are not consumers until they buy something, and companies are recognizing the need to do more to encourage that purchase. Companies must think outside the box and wrap products and services that can’t be copied with brand-enhancing experiences that stimulate the consumer to buy. Technology has made everything commoditized, and if something can be copied, it will be - so the need to create these compelling and remarkable experiences will only continue to grow.

4 - 5:30 p.m. Customer Relations Committee Meeting Facet (level 4)

RECEPTION & DINNER PARTY 7 p.m. La Côte Restaurant (outside lawn area) *in case of inclement weather: Glimmer 5 - 7 (level 4) Sponsored by: Adams & Brooks, Inc.; Galerie; Godiva Chocolatier, Inc.; Goetze’s Candy Company, Inc.; Kraft Foods; and Mars Chocolate North America

It’s Candy Time! Join NCA for an exciting and memorable dinner party to celebrate our fun and innovative industry, complete with clever holiday enhancements. Thanks in part to Dylan’s Candy Bar, you will enjoy Christmas, Halloween, CandyLand and Birthday party themes like never seen before. Candy-themed cocktails, music and a delicious dinner and PROGRAM CONFERENCE dessert party await you.

Dylan will sign copies of her new book, Dylan’s Candy Bar - Unwrap Your Sweet Life. 13 SATURDAY, FEBRUARY 19

7 - 10 a.m. Registration & Meeting Place Glimmer Foyer (level 4) Sponsored by: Judson-Atkinson Candies, Inc. and Kraft Foods

8 - 10 a.m. Closing Breakfast Session & NCA’s Inaugural Confectionery Leadership Awards for Retailers Glimmer 1 - 4 (level 4)

Strengths-Driven Performance Marcus Buckingham, Best-Selling Author, Expert on Outstanding Leadership and Management Practices

During Marcus Buckingham’s years with the Gallup Organization, he helped guide groundbreaking research on the world’s best leaders and workplaces. Marcus will present key data and demonstrate the correlation between performance and engagement. He will drill down to what impacts engagement the most: the extent to which employees apply their greatest strengths at work, they turbo-charge their careers and everybody wins. Marcus will examine current corporate levels of engaging strengths, look at the psychological and practical obstacles that can get in the way of creating a strengths-based organization and share strategies on how to support your employees while they make the best of themselves.

Join us at this special awards ceremony to honor key retail customers who have been nominated and selected as best in class by NCA manufacturers and brokers. These individuals demonstrate strategic retail-based leadership that has brought innovation and growth to the category. They are fearless category leaders who embody the characteristics and business acumen necessary to forge new paths in a business that is hundreds of years old. Join us as we celebrate the success of these key retail customers.

10 - 11 a.m. State of the Industry Conference Committee Meeting Facet (level 4) CONFERENCE PROGRAM CONFERENCE

14 SPEAKER BIOGRAPHIES

Pete Blackshaw Executive Vice President, Digital Strategic Services, NM Incite, a Nielsen-McKinsey Company

Pete’s background encompasses public policy, interactive marketing and brand management. NM Incite, a recent joint venture between Nielsen and McKinsey, centers around enterprise social media strategy and insights. He’s author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World, and writes a bi-weekly column in Advertising Age centered around the book’s themes. A former award-winning interactive marketing leader at P&G and founder of consumer feedback por- tal PlanetFeedback.com, Pete co-founded the Word-of-Mouth Marketing Association. He’s also Chairman of the National Council of Better Business Bureau and serves on the National Advertising Review Council. He’s a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation and 2008 “Industry Achievement” award recogni- tion from Ad-Tech. Pete advises non-profit organizations on digital strategy. He is a graduate of Harvard Business School and the University of California, Santa Cruz.

Michele Bowman Co-Founder, AndSpace, Inc.

Michele is a futurist and writer who analyzes global trends at the intersection of culture, technology and business. She is also the Curator of the 10 Conference, a unique thought leadership conference that brings together global experts to explore the most important ideas affecting the future of business and society. She focuses on helping organizations understand the strategic implications of change, innovate existing products and identify new opportunities for growth. She has successfully used these processes in private and public sector engagement. Michele has addressed a wide variety of corporate, trade and civic groups regarding future trends, including Fidelity Investments, Nissan, National Geographic Society, UBS, Where 2.0, South by Southwest, IIR Trend Confer- ence, Pitney Bowes, Babson College, Harvard Business School, Women in Technology Leadership Conference, the Medical Library Association, Boston Trainer’s Roundtable, the Facilities Managers Association and the World Future Society.

Matt Brewer Vice President, Consulting and Solutions, SymphonyIRI Group SPEAKER BIOGRAPHIES Matt has always drawn on a powerful combination of strategic, operational, and communication skills to help organizations transform their business models, improve performance, and create world-class organizations. He special- izes in organizational design and transformation, operational process improvement, and change management. He helps his 15 clients pragmatically answer the often elusive question of “so what,” but perhaps more importantly, also helps them address the often more daunting question of “how to.” He excels at articulating and communicating the value proposition of client programs to C-level executives across all functions and has developed the ability to help marketers and creatives com- municate their value proposition in ways the CFO can appreciate. Matt advises a broad portfolio of CPG companies on how to transform data and technology into improved operational performance. He is also responsible for developing part of SIG’s professional services platform.

Marcus Buckingham Best Selling Author, Expert on Outstanding Leadership and Management Practices

In a world in which efficiency and competency rule the workplace, where do personal strengths fit in? Marcus Buck- ingham has dedicated his career to addressing this complex issue. Using two decades of experience as a senior researcher at Gallup Organization, he has challenged preconceptions about achievement to get to the core of what drives success. The treatment of strengths in the workplace is revealed in his best-selling books: First, Break All the Rules; Now, Discover Your Strengths; The One Thing You Need to Know; Go Put Your Strengths To Work; and The Truth About You.

Buckingham’s work provides insights into maximizing strengths, understanding differences between leadership and management, and fulfilling the quest for long-lasting personal satisfaction in work and in life. To move companies toward greater success and productivity is to create a workplace in which employees spend more than 75% of each day on the job using their strongest skills and engaged in their favorite tasks. Companies that focus on cultivating employees’ strengths rather than simply improving their weaknesses will dramati- cally increase efficiency while allowing for maximum personal growth. Buckingham touts this strengths revolution as the key to finding the most effective route to personal achievement and the missing link to the efficiency, competence and high performance for which companies constantly strive. He challenges conventional wisdom and shows the correlation between engaged employees and business fundamentals such as turnover rates, customer satisfaction, profits, and productivity.

Carla Dodds Director, Multicultural Marketing, Walmart U.S.

Carla Dodds is the director of multicultural marketing of Walmart U.S. She is responsible for developing and executing

SPEAKER BIOGRAPHIES Walmart’s Hispanic and Asian marketing strategies and leads all aspects of the business across the U.S. including consumer insights, creative, media, merchandising and public relations. Carla joined Walmart in 2008 as senior manager, marketing vendor management. 16 Prior to joining Walmart, Carla held management roles in the areas of Hispanic marketing, strategic alliances and vendor management at TXU Energy, and more recently at First Choice Power. She has a strong business background having worked with organizations such as Liberty Mutual, the Inter-American Development Bank, Texas Pacific Group and Meridian Global Solutions. Carla started her career at Walmart International in Argentina within merchandising and also played a role for market-entry into Argentina and Brazil.

Steve Forbes Chairman of Forbes Media and Editor-in-Chief of Forbes Magazine

Forbes is the nation’s leading business magazine, and together with Forbes Global, reaches a worldwide audience of nearly five million. Forbes.com attracts over seven million unique visitors a month and has become the leading destination site for business decision-makers and investors.

Forbes writes editorials for each issue of Forbes under the heading of “Fact and Comment.” A widely respected economic prognosticator, he is the only writer to have won the highly prestigious “Crystal Owl Award” four times. The prize was formerly given by U.S. Steel Corporation to the financial jour- nalist whose economic forecasts for the coming year proved most accurate. He is also the author of A New Birth of Freedom, a book of bold ideas for the new millennium.

Since 1990, the company has launched a variety of new publications and businesses. They include: Forbes FYI, the irreverent lifestyle supplement; Forbes Global, the magazine’s international publication; and Chinese, Korean, Japanese, Bra- zilian, Russian, Arabic and Hebrew editions of the magazine. Forbes also publishes the Gilder Technology Report, as well as a number of investment newsletters. Other company divisions include: Forbes Management Conference Group and Forbes Custom Media. Forbes is also Chairman of the company’s American Heritage division, publisher of American Heritage magazine and two quarterlies, American Legacy and American Heritage of Invention & Technology.

Todd Hale Senior Vice President, Consumer & Shopper Insights, The Nielsen Company

Todd has over 29 years of experience in the area of consumer panel analysis. He has been with Nielsen for over 23 years and has held various marketing and sales management positions. He has been heavily involved in the development of innovative consumer panel applications for both manufacturers and retailers. He prepares topical presentations using consumer SPEAKER BIOGRAPHIES shopping/buying behavior and attitudes to provide insight to facilitate brand, category, and retail sales growth. Presentation topics have included Channel Blurring, Profile of a Private La- bel Consumer, Leaky Bucket Syndrome, The Walmart Custom- er, The Warehouse Club Consumer, The Fresh Food Consumer, 17 The Dollar Store Consumer, Winning Strategies for Your Most Important Shoppers (a study produced in conjunction with the FMI), Aging U.S. Consumer Opportunities, Fuel Price Impact on U.S. Consumers, Consumers on the Edge – Affluent Consumer Opportunities, U.S. Retailing & Consumer Trends, and Bringing Clarity to Channel Choice. Todd earned an MBA and a BA in Business from Wright State University.

Nielsen is the world’s leading provider of marketing information, audience measurement, and research services. Their retail and manufacturer clients rely on Nielsen’s information, insight, and analysis for sales and marketing solutions.

Scott Hartman President & CEO, Rutter’s Holdings, Inc.

Scott is a member of the third generation operating three companies which consist of convenience stores trading as Rutter’s Farm Stores; Rutter’s Dairy, Inc., selling products in the Mid-Atlantic marketplace; and M&G Realty, a real estate management company. In 2010, Rutter’s was listed as the third largest privately held company in Central Pennsylvania and Rutter’s Farm Stores was named 2010 Chain of the Year by Convenience Store Decisions magazine. In 2008, Rutter’s was named Innovator of the Year by Griffin Publishing, and in 2005 Rutter’s was named Central Pennsylvania Business of the Year.

Scott has been a guest lecturer at Boston University, is a guest columnist for Griffin Publishing, is a member of the Food Industry Hall of Fame and has served on advisory boards to various companies including Coca-Cola and PepsiCo. Scott was awarded the 2009 Convenience Store News Technology Leadership Award. Scott began working in convenience stores at age 12 for 11 summers and returned to the family business in 1990. He was previously employed by Price Waterhouse as Senior Manager in the Consulting Practice from 1983-1990. Scott served on the National Association of Convenience Stores (NACS) Board and Executive Committee from1998 to 2009 and was NACS Chairman from 2005-2006. He has chaired numerous NACS committees including the Technology Committee, Research & Development and Audit Committee. Scott is also past Chairman of the PA Convenience Store Council and past Chairman of the Pennsylvania Food Mer- chants Association which represents over 6,000 Pennsylvania stores and suppliers.

Tony Hsieh CEO & Founder, Zappos.com

In 1999, at the age of 24, Tony sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then

SPEAKER BIOGRAPHIES joined Zappos.com, the online shoe sales company, as an advisor and investor, and eventually become CEO, where he helped the company grow from $1.6 million to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazine’s annual Best Companies to Work for 18 List. In 2009 Zappos.com, Inc. was acquired by Amazon.com for $1.2 billion. Both companies share a passion for customer service and the decision was clear to work together.

Tony is a wildly successful business innovator, and has achieved phenomenal company growth through revolutionary approaches to marketing, human resources and customer service. Zappos.com has 350 associates on its Customer Loyalty Team, the nerve center of Zappos. Tony has earned a zealous following by imposing an ethos of live human connec- tion on the chilly, anonymous bazaar of the Internet. His first book, Delivering Happiness was just released. Tony has a BA in computer science from Harvard University and was a software engineer at Oracle. Zappos comes from the Spanish word for shoe: Zapata, a word that has also turned out fortuitously evocative of the way goods are “zapped” to customers.

Steve Miller Founder, The Adventure LLC

Steve is a strategic marketing gunslinger. Meetings & Conven- tions Magazine calls him an “Idea Man,” delivering innovative and implementable business growth ideas for corporations and associations. Since founding The Adventure LLC in 1984, Steve’s consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations. He has presented over 1200 speeches and workshops around the world for corporations and associations in 123 different industries. He has spoken at the prestigious TED Conference and was featured on MSNBC. His marketing blog, Two Hat Marketing (www.two- hatmarketing.com), has been listed as one the top marketing blogs by AdAge Power 150. In addition to the six books he has published, Steve has been featured in hundreds of publications, including Fast Company, Business Week, Fortune, the Wall Street Journal, the Washington Post, and Sales & Marketing Management.

Steven Wolfe Pereira Sr. Vice President & Managing Director, MV42°, MediaVest

Steven leads holistic multicultural media and communications planning MediaVest. He’s responsible for strategy, cross- platform marketing initiatives and branded entertainment, and works with world-class brands such as Avon, Bristol-Myers Squibb, Coca-Cola, Kraft, Post Foods and Walmart. Prior to MediaVest, Steven served as Vice President of Partnership Mar- keting at Univision Communications. Earlier, he was a Portfolio Manager overseeing technology investments at multi-strategy investment fund Platinum Partners and held senior management positions at Akamai Technologies, Experian Digital and Visual Sciences.

A passionate supporter of Hispanic community issues, Steven SPEAKER BIOGRAPHIES serves on the boards of the Claudio Reyna Foundation, the Council of Urban Professionals, the Dominican Republic Educa- tion and Mentoring Project, Excelencia in Education, Sponsors for Educational Opportunity and the Tufts University Com- munications and Media Studies program. Steven graduated 19 Cum Laude from Tufts University with a B.A. in International Relations. A Fulbright Scholar, he attended the Greater Boston Executive MBA Program at the MIT’s Sloan School of Manage- ment. MediaVest, a division of Starcom MediaVest Group, is one of the leading, full-service media specialist companies offering brand-building results and business solutions.

John Rand Senior Vice President Retail Insights, Kantar Retail

John has an established expertise in retailing, manufacturing, and the interface between suppliers and their customers. His highly successful career in retailing and consumer packaged goods has included several significant contributions to the industry. He has designed, built, merchandised, and operated stores for top-level retailers, including Giant and Hannaford. As a regional sales manager, he has brought a wide array of new products to market in several channels including supermar- kets, department stores, drug stores, and convenience retailing.

Additionally, John has developed space management and category management departments at both retailers and at CPG supplier operations in the U.S. John also served as a national consultant for IBM in their Business Intelligence practice, working with both retailers and consumer packaged goods manufacturers on industry data systems, business processes, and strategic business planning. Considered an industry authority, John has been interviewed and quoted often in The Wall Street Journal, The Boston Globe, The Providence Journal, and Super- market News. He has professional articles published in several industry publications, including GMA Forum, Promo, and Kantar Retail’s Breakthrough Insights.

Tim Rose Sr. Vice President Merchandising- Foods & Sundries, Costco Wholesale

Tim began his career in the grocery channel, joining Costco in 1983 as merchandise manager in Seattle eventually becom- ing assistant warehouse manager. In 1984 he was named the warehouse manager of the Tacoma location. Tim managed the Kirkland warehouse, responsible for operations in all Wash- ington and Alaska locations. In 1985 he became Assistant Vice President Operations for the Northwest. In 1987, he moved into merchandising to develop the fresh foods program. In 1987 Tim was promoted to GMM of the Fresh Foods department, and in 1993 was promoted to Vice President GMM of the Fresh Foods department. He became Senior Vice President in 1996, adding Foods and Sundries to his area of oversight. In 2006, Tim left Fresh Foods to focus on Foods and Sundries.

SPEAKER BIOGRAPHIES Tim’s primary goal became the continued growth of Costco’s private label, Kirkland Signature.

20 James Russo Vice President, Global Consumer Insights, The Nielsen Company

James’ responsibilities include leading the company’s efforts to support its food and beverage clients by leveraging and customizing Nielsen’s broad array of insights and analytics to enhance its growth strategies. He identifies and develops new products and consumer insights for Nielsen’s food and beverage industry clients. James has over 16 years of experience in marketing, sales, business development and research positions across the retail and manufacturing industries. He has served as General Manager delivering strategic insights and analysis of significant trends impacting retailers and suppliers. He has delivered in excess of 75 client, industry and strategic presentations to business leaders in the CPG sector. James launched “Executive Perspective,” offering unique industry insight and foresight to hundreds of consumer packaged goods executives. He holds a Masters of Business Administration and Bachelors Degree from St. John’s University.

Ed See Executive Vice President & Senior Partner Innovation, SymphonyIRI Group

Ed focuses on marketing effectiveness, digital and emerging media. With experience in designing, developing, and implementing growth models, Ed is a knowledgeable resource in how to effectively use new technologies and emerging media for marketing purposes. His expertise lies in organiz- ing marketing to take advantage of social and digital media, teaching the skills required to master these media spaces, processing and changing management and marketing change transformation. One of Ed’s chief goals is to create the vision of idea-driven decision making, which includes beginning a series of discussions on tempering data with originality. The focus of these discussions is to halt the cycle of being hostage to numbers and, instead, to use innovation for new products and marketing.

Linda Severin Vice President Corporate Brands, The Kroger Co.

Linda Severin has let her passion for consumers drive her career. Linda received her undergraduate degree from Tufts Uni- versity in economics and spent her first several years working at an ad agency in New York. She received her MBA from the SPEAKER BIOGRAPHIES University of Michigan in Marketing and launched her career in the consumer packaged goods business at Sara Lee Hosiery and Campbell Soup. More recently Linda was at ConAgra, where she worked to build their brands, including Butterball, Hebrew National and Parkay. 21 Linda was thrilled to join Kroger about four years ago to help develop a team focused on building brands to delight shoppers of the Kroger family of stores. She believes her passion and enthusiasm for brands and consumer insight will help Corporate Brands drive Kroger’s Customer 1st strategy to the next level.

J. Walker Smith Executive Chairman, The Futures Company

Walker is an authority and frequently quoted commentator on consumer trends. He has been described by Fortune magazine as “one of America’s leading analysts on consumer trends.” Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing, a highly regarded book about generational marketing strategies; and Generation Ageless: How Baby Boomers are Changing the Way We Live Today…And They’re Just Getting Started. He’s also co-author of Coming to Concur- rence: Addressable Attitudes and the New Model for Marketing Productivity and Life Is Not Work, Work Is Not Life. Walker writes regular columns for Marketing Management and Media maga- zines. He recently co-authored A Darwinian Gale: The Recovery Consumer Marketplace in the Era of Consequences, an in-depth, groundbreaking white paper on the post-recession economy. Walker holds a doctorate in Mass Communication from the University of North Carolina at Chapel Hill.

The Futures Company integrates proprietary quantitative survey data with observational insights to create dynamic perspectives with future-facing qualitative and quantitative custom research and trends and futures consultancy. This unique combination of capabilities on the consumer trends helps their global clients uncover new ways to understand and segment their consumers, identify future sources of value, and build powerful brand connections. SPEAKER BIOGRAPHIES

22 RESTAURANT LIST

These places promise a stellar experience and a taste of the city that you just can’t miss.

Barton G 1427 West Avenue, Miami Beach (305) 672-8881 www.bartong.com

The Capital Grille 444 Brickell Avenue, Miami (305) 374-4500 www.thecaptialgrille.com

Red 119 Washington Avenue, Miami Beach (305) 534-3688 www.redsteakhouse.com

Prime One Twelve 112 Ocean Drive, Miami Beach (305) 532-8112 www.mylesrestaurantgroup.com

Azul 500 Brickell Key Drive, Miami (305) 913-8358 www.azulmiami.com

Meat Market 915 Lincoln Road, Miami Beach (305) 532-0088 www.meatmarketmiami.com

The Palm 9650 E. Bay Harbor Drrive, Bay Harbor (305) 868-7256 www.thepalm.com

Trulucks 777 Brickell Avenue, Miami (305) 579-0035 www.trulucks.com

The Forge & Wine Bar Restaurant 432 41St. Street, Miami Beach (305) 538-8533 www.theforge.com

Asia de Cuba at the Mondrain 1100 West Avenue, Miami Beach (305) 514-1940

Chop House Miami

300 S. Biscayne Blvd., Miami LIST RESTAURANT (305) 938-9000 www.chophousemiami.com

Restaurant at The Setai 2001 Collins Avenue, Miami (305) 520-6400 23 www.setai.com 24 CONFERENCE ATTENDEES (414) 358-5700 53225 Milwaukee, WI 12500 W Carmen Avenue ADM Cocoa VP Sales Steve Meisinger &Sales Director ofMarketing Shelly Clarey Product Manager Cindy Brooks Vice President John Brooks, Jr. President John Brooks, Sr. (213) 749-3226 Los Angeles, 90007 CA 1915 SHoover Street Adams &Brooks, Inc. EngineerSales Tom Lambe (856) 419-3144 Moorestown, NJ08057 1273 NChurch St., Ste 106 Ackley Corporation Machine Kathy Wilson Consultant Ed Wilson VP Sales Dennis Tagarelli (973) 344-1300 NJ07114 Port Newark, Street131 Marsh AAK USA,Inc. Gazerro Dolores President Andy Gazerro (401) 751-8850 Johnston, RI02919 Ave.,1343 Hartford Ste 24 A. Gazerro &Associates, Inc. 27) (*as ofJanuary ATTENDEES LIST OF (215) 721-3000 PASouderton, 18964 Rd 80 Wambold Asher’s Chocolates Strategist International Business Per Damgaard Hansen (452) 019-9342 DENMARK Toms Allé 1,Ballerup, 2750 Anthon Berg Director &Marketing ofSales Dave Klabunde President/CEO Susan Karl (510) 783-2900 Hayward, 94545 CA Blvd.27211 Industrial Annabelle Candy Co., Inc. Co-Founder Bowman Michele (781) 642-8758 Waltham, MA 2451 Street,681 Main Ste 322 AndSpace,. Inc Director ofSales Jennifer Martin CEO John Kretchmer Director, Consumer Marketing Aaron Johnson (541) 617-0800 Bend, OR 97701 Drive 2796 NWClearwater American Licorice Company VP &GeneralManager Dennis Whalen Stephanie Sepich America North Sales Director Of Anthony Sepich Ryan Gert Consultant Bill Ryan (504) 944-6090 New Orleans, LA70117 Street 2831 Chartres Inc. Aunt Sally’s Praline Shops, Vice President Rayelynn Speer Vice President Scott Gibbons Karen Gibbons President Bruce Gibbons (972) 234-0947 75243 Dallas, TX 11999 Plano Road, Suite 110 Co., Inc. Atkinson-Crawford Sales Communications & Director ofMarketing Sarah Atkinson President Eric Atkinson (936) 639-2333 75904 TX Lufkin, 1608 W Frank Avenue Atkinson Candy Company Shelli Christensen Confection Manager,Category Chad Christensen Procurement &Marketing Director ofGrocery Corby Bleckert (801) 978-8429 LakeCity,Salt UT84095 1850 W 2100South Associated Food Stores,. Inc Vice President McBride Barton Vice President Ed Lomas Natalie Asher Vice President Jeff Asher Director ofNational Accounts Brian Youngs Director ofBroker Sales Grindstaff Michael Katie Greer VP ofSales Brent Greer (212) 376-0300 New York, NY 10004 Street One Whitehall Company of The Topps Division a CandyBazooka Brands, President &CEO Dave Johnson Chief Financial Officer Hagedorn Jerry Vice President ofSales FreemanMark -CorporateVP Sales Accounts DeSchryver Ben (312) 496-7300 Chicago, IL60654 600 West ChicagoAve, Ste 860 Callebaut Americas Barry Marketing Vice President & Sales Azzaoui Karim (305) 993-5045 Bay Islands, Harbor FL33160 Concourse,1160 Kane Ste 403 USA,Inc.Balsu Managing Partner Bainbridge Ross (616) 583-1458 Byron Center, MI49315 Suite B 2465 Byron Station Drive SW Associates,Bainbridge LLC Alison Statton CEO Statton Larry

25 CONFERENCE ATTENDEES 26 CONFERENCE ATTENDEES (253) 620-3000 Fife, WA98424 3600 Port of Tacoma Road Brown &Haley Manager Category Senior Jim Hachtel (714) 670-5472 La Palma, 90623 CA 4 Center Point Dr., Ste 303 BP/ARCO ampm National Manager Sales Dono Robert (609) 587-4879 NJ8619 Mercerville, 5 Deacon Drive Technology, Inc. PackagingBosch Kelly Scott Manager Category Patrick Foley (413) 504-4315 Springfield, MA 01104 2145 Roosevelt Avenue Foods Big Y Yolanda Boon &Marketing VP Sales Cees Boon (973) 539-6644 Plains,Morris NJ07950 2740 State10 Rte W, Ste 205 BENEO-Palatinit, Inc. Nadine Sinese Manager,Sales Flavors Dominic Olson Cyndi Heinz President &CEO Jim Heinz National Accounts Manager Laura Christian (847) 291-8300 IL60062 Northbrook, 500 Academy Drive Inc. FlavorsBell &Fragrances, (631) 841-2100 NYAmityville, 11701 210 NewHwy Calico Cottage, Inc. Account Manager Kathy Papke (630) 801-0986 Montgomery, IL60538 1838 Grandview Pl. CP Flexible Packaging Jo Paska (862) 452-7032 Canada Toronto, OntarioMSM1M7 208 Cranbrooke Avenue Business Advisor GM Vending Paul Van Vleck President TaylorRobert Account Executive Stacey Rutherford Carolina’sGeneral Manager MaccubbinRob General Manager Heath Hayes Account Executive Gauthier Glen Markets Special General Manager Vincent Betta Di Account Executive Kathy Corcoran ExecutivePresident Vice Jack Anderson (954) 983-4360 Hollywood, FL33021 5851 JohnsonStreet Inc.Burdette Beckmann, Sara Clair President &CEO Pierson Clair III 0031 495457777 Netherlands Weert, 6000RV Po Box 296 CFS Weert B.V. /Aquarius Marjorie Slonim President Aaron Slonim (516) 629-4949 New Hyde Park, NY 11040 250 Fulton Avenue CCSI COO Mahler Jeff Managing Partner Geraci Beth Mary (847) 228-0020 Elk Grove Village, IL60007 1851 Howard St., Ste M Carlin Inc. O’Brien, Manager Marketing LeDrewCourtney (717) 626-3478 Lititz, PA 17543 20 NBroad Street Cargill Cocoa &Chocolate Editor PacyniakBernie Publisher CollinsKristine (847) 205-5660 IL60015 Deerfield, 155 N.PfingstenRd, Ste 205 Candy Industry President Karen Windle-Burcham (317) 228-5012 Carmel, IN46032 Road 9700 NMichigan Candy Dynamics Elaine Gnessin Vice President WurzelLarry Group President ForowyczRoman (630) 258-6880 Elk Grove Village, IL60007 1950 Pratt Blvd. PackagingClear Lam Inc. of TechnologyDirector Kelly Austin (608) 234-4085 53718 WI Madison, 5126 West Terrace Dr., Ste 100 Coatings,Clasen Quality Inc. President Tim Rogers (412) 322-9400 Pittsburgh, PA 15212 Garden Avenue1557 Spring Chris Candies, Inc. YehlKristian Owner Timothy Moley (303) 786-7888 Boulder, CO 80308 PO Box 18357 Chocolove Co. Development Director ofBusiness Dave Hibbs (215) 766-2122 Garden Grove, 92843 CA 10871 Forbes Avenue Chefmaster Segment Manager Sales Nomad VanBussel Lollipop Equipment BusinessUnit Manager Kees Le Loux Manager Sales John Daley

27 CONFERENCE ATTENDEES 28 CONFERENCE ATTENDEES Region Sales, Eastern Director Of Stephen Volker DevelopmentDirector-Market Bill Raleigh Markets Confectionery Director, American North Jeff Billig (302) 661-3100 DE19702 Newark, 210 Executive Drive, Suite 1B Corn U.S. Products Director,Senior Purchasing Peter Lippe (650) 589-9445 Francisco,S. San 94080 CA Point395 Oyster Blvd., Ste 415 Core-Mark Exec./PackagingSales Guru Arne Sandberg (262) 912-6924 53029 WI Hartland, 1020 JamesDrive, Suite L Group, Inc. Consumer Packaging Executive Director David Tucci (612) 616-4013 Roseville, MN55113 2355 Fairview Ave, #118 Consolidated Network Sales Manager Sr. BusinessDevelopment David Hogan (215) 699-7733 West Point, PA 19486 415 Moyer Blvd., POBox 24 Colorcon, Inc. ExecutivePresident Vice John Anthony (602) 254-5555 Phoenix, AZ85004 2700 N Third Street, Ste. 1000 CompanyCo-Sales President Doug Taylor,Sr. (419) 636-6183 OH43506 Bryan, PO Box 755 Drive 1103 Markey DT &Associates, Ltd. President and CEO David Clarke (203) 321-4700 Stamford, 06905 CT Farm30 Buxton Road DeMet’s Candy Co. Supply ChainSpecialist David Goldenberg Vice President of Sales Don Cook (973) 425-1200 NJ07960 Morristown, 1201 Mt. KembleAvenue Darrell Lea USA Sr.Application Technologist Laura Quinn Eliasen Michael AccountSenior Manager Joan Duerr (913) 764-8100 New Century, KS66031 Four Pkwy NewCentury Danisco USA,Inc. President Russell Crosio (404) 610-3335 Buford, GA30519 Drive Ridge 3165 Sable Crosio &Associates, Inc. Ruth KorellKristen & Sundries Sr. VP Merchandising -Foods Tim Rose (425) 427-7702 Issaquah, WA98027 999 LakeDrive Costco Wholesale Virginia Nelson President &CEO Nelson Robert (800) 843-9537 Ponchatoula, LA70454 PO Box 788 CandyElmer Corporation Vice President Merchandising John Scardina (630) 536-3958 IL60563 Naperville, 280 ShumanBlvd, Ste 280 Eby-Brown Vice President Berg Michael Vice President David Berg (201) 845-8200 Maywood, NJ07607 PO Box 1187 9 Brook Avenue E.A. Berg &Sons, Inc. Manager Category Danna Huskey (903) 832-6502 75504 Texarkana, TX Falvey602 West E-Z Mart CEO Taz Murray (801) 355-4422 LakeCity,Salt UT84101 1050 S200 W Confections,Dynamic Inc. President &COO Siegel Maggy Founder &CEO Lauren Dylan New York, NY 10065 315 E62ndSt., 6thFl Dylan’s Candy Bar Chief Executive Officer David Taiclet President Terry Mitchell Director ofMarketing Lisa Matznick Product Management Director, Creative & Services Susan Haynie (800) 243-0246 Canton, OH44720 North 5353 Lauby Rd Brands, Inc. Fannie May Confections Vice President Kaplan Larry (518) 783-8844 Albany, NY 12212 PO Box 12700 ESM Albany Director ofManufacturing Doug Tuttle Secretary/Treasurer Jamee Simons President Doug Simons IT Manager Daniel Lively National Manager Sales Jackson Bob CFO GrovesMary (970) 242-1655 COGrand Junction, 08150 PO Box 1088 Enstrom Candies, Inc. President Antoine Akar (201) 662-7150 Bergen, NJ07047 North 8800 Boulevard East, Suite 4A Ensign Overseas USALtd.

29 CONFERENCE ATTENDEES 30 CONFERENCE ATTENDEES Sales DirectorSales Dave Salinas (610) 436-7477 West Chester, PA 19380 1569 TattersallWay FONA International, Inc. Leader Channel Club/Special Markets Trey Roden ChannelLeader Market Mass Oberkirch Michele Marketing Director ofCustomer Marc Nissinger Vice President of Sales John Kennington Eastern Area Manager GlasgowRichard Drug ChannelLeader Stan Ehrlich - Grocery Director ofNational Accounts Walt Coleman Convenience ChannelLeader Bettes Kirk (732) 764-2727 NJ08873 Somerset, 600 Cottontail Lane Ferrero USA,Inc. Vice President ofSales Sprinkle Michael Director, Customer Marketing MeyerMark Chief Executive Officer Liam Killeen Vice President, Marketing Matthew Fenton (507) 945-8774 Chicago, IL60606 100 NRiversidePlaza Company, Inc. Farley’s &SathersCandy (859) 538-8333 Hebron, KY 41048 3380 LangleyDrive Galerie Director ofSales Jim Clifford (914) 761-7900 White Plains, NY 10601 Avenue1 Barker Fuji Vegetable Oil, Inc. Chief Executive Officer Stu Selarnick (215) 735-5200 Philadelphia, PA 19114 9300 Ashton Road Chocolate Co. Frankford Candy & President George Stege Sr. &Marketing VP Sales Steve Greene (847) 955-0003 Lincolnshire, IL60069 640 Margate Drive Company, Inc. Ford &Machine Gum Magazine and Editor-in-Chief ofForbes ofForbesChairman Media Steve Forbes (202)783-0300 Washington, DC20036 1990 MSt. NW Leading Authorities, Inc. Forbes Media CEO/President David Seckman (703) 663-1200 Lean,Mc VA 22101 Suite 101 Blvd Madison 1451 Dolley Association Food Processing Suppliers Director Confections BusinessUnit Luke Slawek (650) 588-4844 Francisco,S. San 94080 CA Blvd.250 Hillside Gimbal’s Fine Candies Colleen Tackett ofCandy Manager Category Tim Tackett Director ofGM/Candy Joe Miller (412) 963-6200 Pittsburgh, PA 15238 Drive 101 Kappa Giant Eagle, Inc. Tatiana V. Verburg President VerburgGerrit (810) 750-9779 Fenton, MI48430 12238 Germany Road J.Gerrit Verburg Co. President Dan Phillips (724) 458-9410 Grove City, PA 16127 PO Box 269 629 StreetW Main George J. Howe Co. President Ross Rick Director ofSales Target Landes Rigby Chief Operating Officer HilgefordMark Director &Marketing ofSales Emily Edmondson Drug & Director Grocery ofSales Chris Eddy Merchandise Manager Jennifer Diersing Trade Show Manager Tristan Ariens President CondieRich (915) 471-7296 El Paso, 79932 TX Drive 5313 Cory Grow Fast Solutions, LLC Martins Michele President Manny Martins (201) 592-8800 Englewood Cliffs, NJ07632 140 Sylvan Avenue Inc. Martins, Golick Director &Marketing Sales John Leipold, Jr. Nell Goetze Executive Vice President, COO Goetze Mitchell (410) 342-2010 Baltimore, MD21205 Street3900 EMonument Inc. Goetze’s Candy Company, America North Wholesale Director-Grocery Greg Woodhouse VP ofSales Chris Mattina America North Senior VP GeneralManager Ed Jankowski (212) 984-5900 New York, NY 10017 355 Lexington Avenue, 16Fl Chocolatier,Godiva Inc. Vice President ofOperations Jose Sepulveda VP ofMarketing Jennifer Lyons COO KominowskiEstle National Manager Sales Craft Ron

31 CONFERENCE ATTENDEES 32 CONFERENCE ATTENDEES Key Account Manager Kingsbury Bean (847) 778-6520 Littleton, CO 80127 10822 W. Toller Dr., Ste 350 Candies Confections/Melster Impact Vice President ofSales Maslen Mike (201) 939-5050 East Rutherford, NJ07073 1 Meadowlands Plaza, Ste 902 Hudson News EngineerRegional Sales ScoutenMichael (901) 531-6100 38118 Memphis, TN PO Box 18844 Road 4445 Malone Systems and Bakery Technology and Hosokawa Confectionery LaRue Sandy &Marketing VP Sales LaRue Rick (252) 435-5320 Lincoln Park, NJ07035 254 Comly Road, Suite 1 Inc. Lambertz Henry Co-President Andrew Young (508) 655-2300 MANatick, 01760 1 TechCircle HaroldW. Young,Inc. &ProductMarketing Manager Margie Walter President Christian Jegen Manager Midwestern Sales Jim Buseman (410) 265-8890 Baltimore, MD21207 1825 Woodlawn Dr., Ste 204 ofAmerica, Inc.Haribo VP - Specialty Sales Sales VP - Specialty John Pola Vice Chairman Bill Kelley Rebecca Joffer VP -Corporate Accounts Andy Joffer Business Vice President, International Sharon Duncan Executive Chairman Vice Lisa Brasher (707) 428-2800 Fairfield,CA 94533 Lane One JellyBelly CandyJelly Belly Company President Ken Wegner PlanningVP Sales &Support NovakMike VP National Accounts Lamarre Larry Director ofMarketing Senior Susie Frausto &Marketing VP ofSales ClementsBob Walmart Sales TeamVP Alex Chimens (847) 778-3808 West Chicago, IL60186 PO Box 261 CompanyJel Sert FleishmanDiane VP/General Manager Fleishman Gary President Wally Bylinowski (412) 821-8960 Pittsburgh, PA 15209 419 Friday Road J Carroll &Associates President &CEO Rome Jeffery Co-CEO Born Ross Grocery Channel TeamManger- Dave Bayha (610) 867-7568 PABethlehem, 18017 1300 Stefko Blvd. Inc. Just Born, ExecutivePresident Vice Atkinson VoltzAmy (210) 359-8380 Antonio,San 78219 TX PO Box 200669 4266 Dividend Inc. Judson-Atkinson Candies, O’Hare Bobbie CEO Chip O’Hare (978) 663-9000 MABillerica, 01821 One Progress Road JOH Confection President Salter Glen CEO Jim Klene (586) 552-4515 Saint ClairShores, MI48081 Park100 Maple Blvd., Ste 135 JMK V.P. ofMarketing SwaigenRob Director ofNational Sales Dennis Spiller President &COO Simpson Bob Exec. &Marketing VP Sales Schader Ryan oftheBoardChairman Herm Rowland, Sr. Marina Dutra President Joe Dutra (775) 284-9200 Reno, NV89502 WayReactor 525 Kimmie Candy Company Insights Senior Vice President Retail John Rand (617) 588-4104 Cambridge, MA 02142 245 First Street, Suite 1000 Kantar Retail Vice President/Partner Kevin Jenkins President Walt Freed (253) 344-3220 Fife, WA98424 4706-A 20thSt. East Group/ISM Kahler-Senders & Club Channel Team - Mass Manager WidenerKris Development VP ofGlobalCustomer Keith VonZup Susan Shaffer Co-CEO David Shaffer VP ofBrand Development Matthew Pye VP TechnicalServices Milker Rich Customer Development Director ofDomestic Josh Halpern Managing Director Cooper Marvin

33 CONFERENCE ATTENDEES 34 CONFERENCE ATTENDEES (603) 778-3364 Stratham, NH 03885 PO Box 276 One Fine Chocolate Place Lindt &Sprungli USA, Inc. President Brian Sisitzky (781) 935-3023 Woburn, MA 01801 244 W Cummings Park Sales, Inc.L.H. Sisitzky Specialty National Director, Sales Walt Zola DirectorRegional Sales Dan Woods Director ofStrategy TaylorMike Communications Development & Industry VP BusinessPerformance, SteinRegenia Chocolate National Director, Sales PhegleyKatherine DirectorRegional Sales Pat McCrossan DirectorRegional Sales Chuck Massey VP Marketing, Confectionery Lesya Lysyj Linda Fleischer Director, TradeDevelopment Dave Fleischer (973) 503-3242 East Hanover, NJ07936 100 DeForrest Avenue FoodsKraft Vice President Laurie Redmond (702) 565-4711 Henderson, NV89052 1420 JetStream Drive King Leo Confections Buyer Rebecca Fries (703) 784-2643 Quantico, VA22134 3044 Catlin Avenue CorpsMarine Exchange HQ Pharmaceutical Director/Food & Susan Coleman (203) 454-1800 06880 Westport, CT 1175 Post E Rd Co.,Mantrose-Haeuser Inc. Director ofConsumer Insights David Banks (513) 248-9876 Milford, OH45150 999 TechDrive Mane, Inc. President ViceSenior Suzanne Silliman (412) 362-2000 Pittsburgh, PA 15206 6565 Penn Avenue Associates, Inc. Management Science Editor Paula Trapalis (847) 720-5616 Park Ridge, IL60068 1030 W. Rd, Higgins Ste 230 Candy Buyer M2MEDIA 360/Professional Renee Tice Vice President Finance Ray Tice FineburgRhonda Vice President Sales FineburgLarry Christine Dill Channel Sales Director ofMass/Club Jim Dill Product Director Bill Walker (254) 771-7514 Temple,76504 TX Parkway4747 McLane Company,McLane Inc. Publisher AlluredMike (920) 295-6969 54968 Princeton, WI 711 W. WaterStreet Confectioner MC - The Manufacturing Vice President of Sales Chris Tzetzo President Keith McDaniel (716) 877-0800 Buffalo, NY 14217 Road 1100 Military Mayfair Sales/Tzetzo Bros. Affairs Regulatory Director & ofScientific Steven Rizk Development PresidentVice Trade Tim Quinn Research Director Myers Mary VP Research &Development Hank Izzo DirectorSales Terry Gunter Team Leader -Costco GilroyMike Global Walmart/Mars VP Steve Collins (908) 852-1000 Hackettstown, NJ07840 Street800 High America ChocolateMars North Sr. VP &Managing Director Steven WolfePereira (212) 468-4022 New York, NY 10019 1675 Broadway MV42°, MediaVest EllenMurnane Mary Vice President Patrick Murnane (708) 449-1200 IL60164 Northlake, Avenue607 Northwest Murnane Companies Vice President of Sales David Phillipes (610) 360-2455 Charlotte, NC28273 2750 Whitehall Park Drive Multi Packaging Solutions President Morris Gerry Brand Development Bram Morris Vice President Sales Craig Matthews &Marketing VP Sales Clemmensen Rich (626) 224-2049 Agoura 91301 Hills, CA 5722 EmersonCourt National,Morris Inc. Product Manager Tom Woods (814) 683-4500 Linesville, PA 16424 6175 Highway 6 FiberMolded Glass Tray Co. General Manager Luis Mejia (502) 22791534 Guatemala Guatemala 01009 City Ave. Reforma 6-64Zona 9 MERESA

35 CONFERENCE ATTENDEES 36 CONFERENCE ATTENDEES Relations Vice President, Government Louise Hilsen (202) 756-2491 Washington, DC20004 Ste 600 1101 Pennsylvania Ave NW Nestlé USA,Inc. Editor-in-Chief Teresa Tarantino Staff Writer Senior Sara Lieberth Executive Editor Steve Forster (216) 631-8200 Cleveland, OH44102 10225 Berea Road, Suite B Publications Team NCA O’ConnellRichard (843) 886-6332 Isle ofPalms, SC29451 20 Intracoastal Court PastNCA President Jim Hanlon (831) 656-9961 Monterey, 93940 CA 403 EstanciaCourt PastNCA Chairman Chief Executive Officer Stephane Forrer +34 648005150 Chula Vista, 91910 CA 1059 Tierra Ray, Del Suite 1 Natra US,Inc. / M&A VP -BusinessDevelopment Lance Stier President Rosenbaum Barry (516) 433-7100 Hicksville, NY 11801 530 W JohnStreet Inc. Nassau Candy Distributors, (651) 696-2220 Saint Paul, MN55116 2140 W 7thStreet Pearson Candy Company Owner Pat Magee (330) 659-7048 Richfield, OH44286 Road 2550 Southern (CANDYMAIL) EnterprisesP Magee Spokesperson Blair Underwood Reeves Gary (413) 747-9300 Springfield, MA 01105 933 E. Columbus Ave., Ste C Nutritionals,NXT Inc. Erika Brown Digital Strategic Services ExecutivePresident, Vice Pete Blackshaw (859) 905-4932 Convington, KY 41011 50 Rivercenter Blvd. 3rd Fl. McKinsey Company NM Incite, aNielsen- VP Sales Steve Ornell Antonellis Joan ofBoardChairman Domenic Antonellis (781) 485-4500 Revere, MA 02151 Legion135 American Hwy Company, Inc. New EnglandConfectionery Chief Executive Officer Nolder Jerry (740) 452-7501 Zanesville, OH43702 2200 LindenAvenue Company New Candy Bloomer VP Sales Dan Gray (412) 787-8800 Pittsburgh, PA 15276 Penn Center W, Bldg3,Ste 411 PLB Confections President &CEO Joe Vittoria (203) 795-0531 06477 Orange, CT 35 Prindle Road Hill Pez Candy, Inc. Marketing ExecutivePresident, Vice YuksekMehmet -MentosBrand Gum Manager Stephen Whaley Brand Manager Senior Irene Pritchett Chain Vice President, GlobalSupply Anne Pezel Manager Category Laura Nye President KorenhofRonald National Manager Sales Eleniak Nick Brand Manager Craig Cuchra Vice President Sales Chauvin Ralph National Manager Sales Ken Brock (859) 283-6953 Erlanger, KY 41018 Road 3645 Turfway Perfetti Van USAInc. Melle President &CEO Hassler Larry National Accounts Manager Andy Gromen Kathy Green President Scott Green (205) 838-0570 Irondale, AL35210 1500 Georgia Road, BldgA Concepts Pucker Powder /Creative VP Marketing Josh Shapiro President &CEO Rosenberg Michael Treasurer Rosenberg Kurt VP National Accounts Monaco Michael -NationalVP Sales Accounts Paul Klutes Channel Convenience &Military National Director Sales - EdwardsMarilee ExecutivePresident Vice Jeff Brown Director Western Regional Sales Scott Bowes (201) 784-5800 Closter, NJ07624 3 Reuten Drive, POBox 558 Companies, Inc. The Promotion Motion In Joy Walker Technology Director, & Marketing Brad Walker Susan Hartman Manager Sales Lee Hartman (800) 451-9985 Atlanta, GA30339 Parkway2800 Overlook NE Printpack, Inc.

37 CONFERENCE ATTENDEES 38 CONFERENCE ATTENDEES (816) 842-9240 City,Kansas MO64112 4900 OakStreet Russell Stover Candies, Inc. Technical Confection Sales Kate Jacobsen (319) 520-8126 IL60134 Geneva, 2000 S.Batavia Ave., Ste 400 Roquette America, Inc. Executive Assistant Lynne Szalus Vice President/Owner Kelly Robert (908) 452-2971 NJ08873 Somerset, 13 JensenDrive Roadtex Transportation Vice President Jane Cavalier Lucas Vice President ofMarketing Tom Aaro (203) 227-8333 Brookline, MA 02445 53 Sargent Crossway Real Candy Cream &Refrigerated Grocery -Candy,Manager Ice, Ice Associate Category BrownMarielos (770) 431-7600 Atlanta, GA30339 Ste 100 3225 Cumberland Blvd. RaceTrac Judy Terroni Vice President-Sales Steve Terroni PalmerJean President Palmer,Rich Jr. (610) 372-8971 West Reading, PA 19611 77 SecondAvenue R.M. Palmer Company President Phil Shankman (440) 349-8194 OH44139-3322 Solon, 6190 Cochran Road, Suite D &AssociatesShankman Vice President Sales WittekindMark Senior Vice President ofSales Wendy Mason Vice President Sales Darren Lathan President/CEO Joel Barham (704) 847-4450 Matthews, NC28105 Road Hill 941 Matthews Mint Group, Inc. MarketingSellEthics BuyerSenior Jamal Parker (479) 277-8325 Bentonville, AR72712 598 SW8thStreet Sam’s Club Stewart Douglas President &CEO Linda Sahagian (708) 848-5552 Oak Park, IL60302 Street124 Madison &Associates,Sahagian Inc. Cathy Hartman President &CEO Scott Hartman (717) 771-5986 York, PA 17404 Susquehanna Trail2295 Rutter’s Holdings, Inc. Chief Operations Officer Dan Trott President VashawKirk &CEO Chairman Dean Spangler E.V.P. -CFO Bill Martin VP -Marketing Jim Knight VP Manufacturing Steve Kerr Vice President Sales Denny Gunter (419) 636-4221 OH43506 Bryan, 400 NPortland Street PO Box 71 Spangler Candy Company ExecutivePresident Vice Sokol Barry (215) 677-5200 Trevose, PA 19053 4 Neshaminy Ste Interplex 202 International,Sorbee LLC Managing Partner John Holland (813) 345-4710 Tampa, FL33647 Drive 4916 Londonderry America LLC North Sollich Barbara Faculjak President &CEO Jim McCarthy (703) 836-4500 Arlington, VA22209 1600 Wilson Blvd., Suite 600 Snack Food Association Director ofMarketing Bell Mike (905) 671-2884 Canada ONL5S1H9 Mississauga, 2395 Lucknow Drive Skjodt-Barrett Foods, Inc. President Kay Rick VP Sales FultonCurtis VP BusinessDevelopment Greg Cater (801) 886-1444 LakeCity,Salt UT84104 PO Box 22450 3780 W Directors Row Sweet Candy Company VP ofSales WhettenCurtis President andCEO TellesRamon Adolpho Sales VP Retail Jubie Ryan (915) 877-1173 El Paso, 79912 TX 1800 Northwestern Drive Sunrise Confections Co-President Chris Zuleski Co-President Hunt Jerry (714) 985-3444 Fullerton, 92831 CA Suite 240 1501 E. Orangethorpe Ave. Marketing /ISM & Sales Summit Hill Vice President Parker Gary (312) 494-5905 Chicago, IL60654 Dr,325 NLaSalle Ste 400 Storck USA,L.P. GM Manager Category Sams Rick (937) 863-6773 Enon, OH45323 500 Speedway Drive LLC Speedway SuperAmerica,

39 CONFERENCE ATTENDEES 40 CONFERENCE ATTENDEES Sr. Buyer, Candy Alex Sellers (612) 696-6286 MN55403 Minneapolis, Mall,1000 Nicollet TPS 1291 Target Corporation President &CEO SowdersRod Account Executive Bill Craig (847) 487-1011 Wauconda, IL60084 Court 1230 Karl Synergy Flavors, Inc. Partner InnovationSenior Executive Vice President & Ed See and Solutions Vice President, Consulting Matt Brewer (312) 662-3130 Chicago, IL60661 Clinton Street 150 North SymphonyIRI Group Director ofSales Paul Dedominicis (716) 204-0733 Buffalo, NY 14225 Street3500 Genesee SweetWorks, Inc. &ChiefRioter Mastermind Sarah Endline (212) 431-7468 New York, NY 10012 670 Broadway, 302 Rm Sweetriot, Inc. Managing Director Hans Strohmaier 011-49-89-457690880 Germany 81675 Munich, D-81675 38 Grillparzerstrasse Sweets Network Global Senior BuyerSenior Kathy Wulff Manager Divisional Merchandise David Arens (214) 312-3215 75236 Dallas, TX S Walton3911 Blvd. Walker The Exchange Taffy Blommer Vice President Blommer Rick President &COO Peter Blommer (312) 226-7700 Chicago, IL60610 600 StreetW Kinzie Company The BlommerChocolate Editorial Director LorenzettiLinda Rice Director Daniel Lorenzetti (512) 425-0690 78621 Elgin, TX Avenue1111 North C ofChocolateThe Birth Development Director, Business Manias Nancy (905) 281-7876 Canada ONL4Z2G5 Mississauga, SpeckPkwy, Ste.3 Robert 250 Limited The Allan Candy Company Founder Steve Miller (253) 874-9665 Federal Way, WA98023 32706-39th Ave SW The Adventure LLC Sr. Brand Manager David Rigg (513)762-4305 Cincinnati, OH45202 Street 1014 Vine The Kroger Co. SVP, President HersheyU.S. Dan Vucovich Sciences Director ofNatural Product Dave Stuart Global Group VP, GeneralManager, Walmart Phil Stanley Affairs Industry VP, GlobalCustomer & Tom Joyce Global Customers US VP GeneralManager Andy Jacobs Vice President GrafRon Development Sr. VP, GlobalResearch & Dan Azzara (717) 534-7786 Hershey, PA 17033 PO Box 810 14 EChocolate Avenue The Hershey Company Executive Chairman J. WalkerSmith (919) 932-8600 Chapel Hill,NC27517 Circle, Suite 431 Meadowmont Village 400 The Futures Company CEO, President &Owner De YagerPeter (712) 439-1496 Hull, IA51239 1 Foreign Candy Drive Company, Inc. The Foreign Candy Vice President, Sales Parsons Gary Chief Executive Officer Dunkin Gene (203) 235-2541 6451 CT Meriden, 80 South Vine Street Thompson Brands, LLC Managing Partner Steve Martinez (925) 556-0512 94568 CA Dublin, 6759 Sierra Ct, Suite C The Performance Group/ISM Development Director, Business Kevin Zieziula (847) 692-1815 Rosemont, IL60018 9399 West Rd, Higgins Ste 300 The NPDGroup, Inc. Kelly Gitchel Consumer Insights Vice President, Global James Russo Shopper Insights Sr. Vice President, Consumer & Todd Hale (516) 429-8086 Syosset, NY 11791 TurnpikeJericho 6800 The Company Nielsen AccountSenior Executive BrownMel (800) 648-1123 IN46545 Mishawaka, Hwy 14000 McKinley The Lebermuth Company Brands Vice President Corporate Linda Severin Planning Manager Corporate Brands Sales Whitney Robey

41 CONFERENCE ATTENDEES 42 CONFERENCE ATTENDEES Owner Kevin Cain Manager Sales Greg Butler (781) 938-7551 Woburn, MA 01801 Suite 100 10 Tower Office Park Trade Class Solutions &Marketing VP -Sales Thomas Elsinghorst (716) 854-6050 Buffalo, NY 14207 Drive,85 RiverRock Suite 202 Tomric Systems, Inc. National Manager Sales LozanoMark (972) 462-6500 75019 Coppell, TX 680 SRoyal Lane America, Inc. TNA North Practices Leadership andManagement onOutstanding Expert Marcus Buckingham (202) 721-7650 Washington, DC20036 1990 MStreet, NW, 8thFloor Leading Authorities, Inc. TMBC AnalystShopper Insights Trevor Scoon (973) 939-0000 Parsippany, NJ07054 Rd. Hill 260 Cherry and Marketing Time Warner RetailSales Stacey Boomershine Management Director ofCategory Steve Boomershine (502) 339-8385 Louisville, KY 40223 10101 LinnStation Rd, Ste 200 Thorntons CEO & Vice President Arnaldos, Sr. Francisco Hernandez CEO &President Hernandez VidalPaco 011-34-968-647-100 Murcia, 30500Spain Avda. Gutierrez Mellado VIDAL USA,INC. CANDIES Alicia Hintlian President Fred Hintlian (781) 729-9141 Winchester, MA 01890 P.O. Box 84 14 Fieldstone Drive Varick Enterprises, Inc. Co-President Jim Greenberg (718) 585-0200 Bronx, NY 10454 801 E141stStreet Co.Machinery Union Confectionery Regional Director Bill Hoffman President Joe Donnelly (901) 368-2698 38115 Memphis, TN Park5235 Mendenhall Pl Trend Sales, Inc. Merchandising Director Of Tom Newbould (440) 617-8928 Westlake, OH44145 Ste 200 24601 Center Rd. Ridge Travel Centers America Of Manager Sales Wilhite Gary Manager Sales Jim Reagan Reese Smothers Sr. Sweet Manager Smothers Marlene (859) 342-3600 Erlanger, KY 41018 1261 Pacific Avenue Wild Flavors, Inc. Vendor Management andMarketing Marketing Director, Multicultural Carla Dodds (479) 277-9076 Bentonville, AR72716 702 Southwest 8thStreet Walmart U.S. Planning Director Price Robert Planning Manager,Senior Merchant McFaddenMichael Buyer CandySenior Seasonal Malley Seth CandySeasonal Buyer KeneippNic BuyerSenior KelleyKim Merchandising VP Candy &Impulse Joe Grady Bentonville, AR72716 702 SW8thStreet Walmart Stores, Inc. Merchandising Corporate Director of Hodge Mark President/CEO Patrick Hagerty (303) 662-7200 Centennial, CO 80112 12650 EArapahoe Road Vistar National Director Sales Bernstein Mitchell Development CFO &Director ofBusiness Steve Hardek CEO &Chairman CorbettBob (859) 534-5974 Hebron, KY 41048 Place 1131 Victory ZoomEssence, Inc. Founder &CEO Tony Hsieh (908) 253-0639 NJ8876 Somerville, Street92 E. Main Leigh Bureau Zappos.com Valerie Anichini President ViceSenior George Anichini (765) 659-4751 Frankfort, IN46041 2130 W State 28 Rd Confections,Zachary Inc. CEO Ed Opler Director Jennifer Lucas Officer SVP &ChiefMarketing Tyler Jeffrey (773) 847-4600 Chicago, IL60632 4801 SLawndale Avenue Chocolate, Inc. World’s Finest President &CEO McGlaughlin Benjamin (717) 843-5536 York, PA 17404 50 E. 4th Ave., POBox 226 Inc. Wolfgang Candy Company,

43 CONFERENCE ATTENDEES MAP & FLOORPLANS

Level 4

Glimmer Terrace - First Timers Reception & Welcome Reception Glimmer Foyer - Networking Dessert Registration, Meeting Place & Breakfast

Glitter Glimmer 1-7 SWEETS & SNACKS Business Sessions EXPO® Committee Lunch Sessions & Retail Customers Afternoon Power Sessions Meeting

FACET - Supplier Advisory Committee Meeting - Customer Relations Committee Meeting - State of the Industry Conference Committee Meeting

44 Outside Lawn Area

La Côte Lawn La Côte Restaurant Thursday Reception Friday Reception & Dinner Party *in case of inclement weather: Glimmer 5-7 *in case of inclement weather: Glimmer 5-7

La Côte

Upper Lobby Level

Splash 9 - 10 - Board of Trustees Committee Meeting - SWEETS & SNACKS EXPO® Committee Meeting

Splash 13 - 14 Splash 1 - 2 Chocolate Council/Board Executive Board Meeting Committee Meeting

45 NATIONAL CONFECTIONERS ASSOCIATION ANTITRUST COMPLIANCE POLICY

It is the policy and practice of the National Confectioners Associa- tion (NCA) to conduct all of its meetings and activities in strict compliance with applicable federal and state laws. Because NCA members are often competitors, it is particularly important to comply fully with national and state antitrust laws. Antitrust laws / seek to preserve and promote competition and to deter anticompetitive conduct.

NCA is committed both to strict compliance with the antitrust laws and to the avoidance of any appearance of improper or anticompetitive conduct. All meetings of the Board of Directors and the Executive Committee, as well as committee meetings that might give rise to competitive concerns will be monitored by trained NCA staff or counsel. To avoid subject matter or discussions which might be construed as anticompetitive, meeting agendas and minutes will be reviewed by counsel. The Association has re- tained special counsel to assist in addressing antitrust questions, if any, which may arise.

Violations of the antitrust laws can result in serious penalties for both companies and individuals. These penalties include treble damage awards, fines, and injunctions. Individuals may be subject to criminal prosecution. It is therefore incumbent upon ev- eryone participating in NCA activities to avoid subject areas and discussions which might be construed as anticompetitive.

Individuals who participate in NCA activities should read and abide by the following rules:

1. There should be no discussion of prices, one’s own or those of a competitor, or of any factors which might affect prices such as discounts or margins.

2. There should be no discussions regarding allocations of ter- ritories, markets or customers.

3. The Association will not develop standards or practices which restrict the business of any firm or individual.

4. If any subject with any anticompetitive implication or appearance is raised at any NCA meeting, persons attending the meeting should object immediately to an NCA staff person and request that the subject be dropped.

5. No NCA sponsored meeting will begin until its agenda has been reviewed by trained NCA staff or by counsel.

6. Minutes of each NCA meeting and committee meeting shall be reviewed and approved by trained NCA staff or by counsel.

7. Speakers at NCA meetings shall comply with these guidelines. Where a speaker who is a member of NCA or affiliated with a member of NCA intends to address a topic dealing with eco-

ANTITRUST STATEMENT nomics, business practices, or product or service standards, an outline or prepared text of the speaker’s presentation shall be reviewed by trained NCA staff or counsel in advance of the meeting.

46 8. NCA’s statistical data collection and reporting programs will relate only to past transactions, and data will be reported in an aggregate form that does not permit identification of individual transactions or reporting companies. Membership participation in such programs is always voluntary.

9. Any research or standard setting activities of NCA will be con- ducted only with monitoring by legal counsel and with full opportunity for participation by both members and non-members of NCA.

A fundamental purpose of NCA’s schools, seminars, and conferenc- es is to improve competition and to facilitate competitive marketing. Adherence to these guidelines will facilitate that purpose.

Richard L. Frank, Esq.

OLSSON, FRANK AND WEEDA, P.C.

NCA Counsel

ANTITRUST STATEMENT

47 Notes:

NCA would like to recognize and express our appreciation to the 2011 State of the Industry Conference Sponsors.